By Modupe Gbadeyanka
Chairman of Unilever Sri Lanka, Mr Carl Raymond Cruz, has been appointed as the Managing Director of Unilever Nigeria Plc with effect from Saturday, February 1, 2020.
The appointment of the Filipino followed the consideration and approval of the recommendation of the Governance, Remuneration and Risk Management Committee of the board of Unilever Nigeria Plc through a written resolution dated Wednesday, January 8, 2020.
Mr Cruz holds a Bachelor of Science degree in Marketing from De La Salle University, Philippines. He comes with extensive career in Unilever D & E Markets in Asia (Philippines, Thailand, India and Sri Lanka).
Since joining Unilever in 1992, Cruz has gained over 26 years’ experience working in Customer Development, and in Marketing roles across Home Care, Beauty & Personal Care and Foods.
Most recently, as Chairman of Unilever Sri Lanka, Cruz has successfully steered the business to a sustainable and competitive growth trajectory. He has not only established Unilever Sri Lanka as a market leader across key categories but also as the most admired employer, despite some very challenging conditions, including the Horana Fire in 2016 and the Easter Sunday Attacks in 2019.
Under his leadership, the Sri Lanka business is well positioned to become a lean, agile and digitally-enabled organisation. His passion for inclusion, experimentation and empowerment is reflected in his vision of Re Imagine USL, a transformational journey, that he has led from the front.
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