Media OutReach
12th Singapore Media Festival Returns with a Celebration of Asian Creativity, Connection, and Impact
- 55,000+ industry leaders, creator-preneurs, and fans gather in Singapore for 12 days, championing innovation and collaboration
- Over 120 films from 45+ countries, with Singapore stories taking centre stage
- Catch the largest-ever tabletop gaming showcase, and pop culture icons from the Power Rangers to local celebrity Jeanette Aw
SINGAPORE – Media OutReach Newswire – 24 October 2025 – The Singapore Media Festival (SMF) returns for its 12th edition from 26 November to 7 December 2025, celebrating Asian media that empower, inspire, and connect. Hosted by the Infocomm Media Development Authority (IMDA), with four partner events: the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), Singapore Comic Con (SGCC), and Nas Summit (NAS), SMF continues to serve as the place for media professionals, leaders, talents, and consumers to experience diverse innovations, forge industry partnerships, and present Singapore’s world-class content.
2. Ms Yvonne Tang, Assistant Chief Executive, Media Industry Group, IMDA, said, “Asia’s media landscape and creative economy is entering a new chapter: one where creators are storytellers, and entrepreneurs and innovators are shaping how stories are made, shared and experienced. The Singapore Media Festival brings these communities together, from film and television to pop culture, gaming, and the creator economy – to turn creative ideas into intellectual property, and intellectual property into opportunity. As new technology and formats transform the way we create, Singapore continues to nurture new voices, strengthen collaboration across borders and disciplines, and provide the launchpad for stories that empower, inspire, and connect.”
Curating Asian stories, fresh perspectives, and closer fandom moments
3. The 36th edition of SGIFF returns from 26 November to 7 December 2025 with an inspiring lineup of over 120 films from more than 45 countries. The festival opens with Girl, a coming-of-age drama written and directed by Shu Qi in her feature directorial debut. Shu Qi will make an appearance at the opening gala at Sands Theatre, where she will be joined by returning festival ambassador Rebecca Lim. SGIFF will feature world premieres of Sandbox, At Home with Work, and Cendol, celebrating local Singaporean stories, alongside over 30 Made-in-Singapore productions. Festival highlights include Amoeba by Tan Siyou (Singapore), a striking portrait of youth navigating Singapore’s rigid social world, and A Useful Ghost by Ratchapoom Boonbunchachoke, a Singapore-Thailand co-production and winner of the 2025 Cannes Critics’ Week Grand Prix.
4. SGCC returns from 5 to 7 December 2025 with its largest edition to date, set to spark inspiring fandom moments. Running alongside SGCC, Bandai Card Game Fest will host six major tabletop tournaments across popular IPs, while Collexi Con will feature a dedicated Pokémon Trading Card Game zone. The MONOPOLY Singapore Championship will also take part in the activities, crowning its top three winners live at the event. Fans can explore exclusive collectibles from S.H. Figuarts, Bandai, Hasbro, Threezero, Blokee, Artgerm × SGCC merchandise drops, and more.
5. This year’s expanded gaming and collectibles zones also bring attendees closer to the creators, studios, and innovators behind their favourite worlds. Fans can meet over 40 global and local pop culture icons, including Pink and Red Power Rangers Erin Cahill and Jason Faunt, renowned illustrator Stanley “Artgerm” Lau, known for his comic book covers for Batgirl, Supergirl, and Harley Quinn, legendary comic artist Simon Bisley, celebrated for his work on DC Comics’ Lobo and Batman/Judge Dredd: Judgment on Gotham; up-and-coming local comic cover and sketch card artist Kangjing, world-famous Transformers comic illustrator Warrick Wong, and the Pokémon Card Game community’s favourite content creators Sunohara and Kouki Saitou.
6. Joining SGCC this year is the Singapore Games Association (SGGA), which will showcase an SG60 Games Exhibition, featuring 60 homegrown games, including published titles and student projects – 20 of which are available to play at the show floor. SGGA will also launch a collection of SG60 games on global gaming platform Steam, allowing everyone online to celebrate Singapore made games in the comfort of their own homes.
Crafting stories that connect creators, industry leaders, and audiences
7. Asia TV Forum & Market (ATF) returns for its 26th edition from 2 to 5 December 2025, reaffirming its position as Asia’s leading co-production and entertainment content market. This year, ATF shines a spotlight on micro-drama, a genre rapidly gaining traction across the region and beyond. The micro-drama focus will feature a dynamic lineup including a keynote session, an elevated panel discussion and a “Micro-drama 101” masterclass by COL Group, curated showcases, and participation from companies actively seeking to acquire and invest in this genre.
8. Attendees can expect engaging conversations with GDH 559, the Thai studio behind Mad Unicorn, and Bamboo Network, a Korean studio driving the micro-drama wave. Global media leaders such as Astro and TikTok Korea will explore new monetisation models, creator eco-systems, and financing needs. Industry giants from DreamWorks to Dentsu will share expert insights while the Adult Animation Lab returns for its third edition, with a fireside chat with Matīss Kaža, winner of the 2025 Oscar for Best Animated Feature Film Flow.
9. To facilitate co-productions between Singapore companies and international partners on TV series for global audiences, IMDA will also be organising two concept pitches at ATF. One session, focused on scripted series, will be held with CANAL+, while the other will feature unscripted series. A call for concept submissions will open by end-October 2025, with shortlisted projects invited to pitch during the Market. Final details on pitch dates will be announced soon.
Sharing stories to empower the creator-prenuers of today and tomorrow
10. SMF has always been the place where creators are empowered to elevate their craft. This year, the Festival expands its international reach with Nas Summit, returning in a hybrid format featuring interactive conversational panels. Across 1 to 2 December 2025, attendees can learn from over 40 sessions led by global and regional personalities, including international creator and magician Julius Dein, and local creators like local celebrity Jeanette Aw, who will join Nuseir Yassin, aka Nas Daily, at a fireside chat. New this year is a dedicated small and medium-sized enterprise (SME) track, curated just for budding businesses and creator-prenuers – content creators who aspire to leverage AI to spark ideas on creating content for their business to win and scale. Across one whole day, these SME-centric sessions, led by enterprise luminaries like Maor Shlomo, CEO of AI app builder platform Base 44, aim to empower attendees to leverage the best of AI to grow brands and drive impact.
11. SGCC will introduce Industry Day Zero, a new initiative by SGCC and IMDA that brings together creators, studios, and industry professionals to share insights, spark innovation, and build bridges across comics, animation, games, film, and digital storytelling. SGGA will also join SGCC and IMDA in the Day Zero Industry Panel to discuss how the industry can elevate their IP and monetisation models. Separately, SGCC’s Work-In-Progress (W.I.P.) Programme, a platform designed to nurture and empower the next generation of comic storytellers, will now expand to support game developers with a Games Pitch segment, allowing aspiring indie studios and students to present their projects to publishers, mentors, and investors.
12. SMF also brings together opportunities and initiatives to support up-and-coming filmmakers. This year, SGIFF will introduce a new APN+ECG Pitching Forum in partnership with Hong Kong-based independent filmmaker platform Eye Catcher Global, which will help connect regional filmmakers with global distributors, financiers and industry partners. This forum will be part of the three-day SGIFF Industry Days conference, a knowledge-building platform tailored for and by film professionals from Singapore, Asia and beyond.
13. For more details on SMF and its partner events, please visit www.imda.gov.sg/smf. Media materials are available in this digital kit here.
Hashtag: #IMDA #SGMediaFest
https://www.imda.gov.sg/smf
https://www.linkedin.com/company/imdasg/
https://www.facebook.com/IMDAsg/
https://www.instagram.com/imdasg
The issuer is solely responsible for the content of this announcement.
About the Singapore Media Festival
The Singapore Media Festival, hosted by the Infocomm Media Development Authority (IMDA), is Asia’s premier international media industry platform. Held annually in Singapore, it is the focal point for Asia’s media community, showcasing diverse media innovations, forging industry deals, and presenting Singapore’s world-class content. The event brings together media professionals, industry leaders, creators, and consumers through the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), Singapore Comic Con (SGCC), and Nas Summit (NAS).
For more information, please visit:
www.imda.gov.sg/smf.
About Infocomm Media Development Authority
The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.
For more news and information, visit
www.imda.gov.sg or follow IMDA on LinkedIn (IMDAsg), Facebook (IMDAsg), and Instagram (@imdasg).
Media OutReach
The “ANDPAD” Cloud-Based Construction Project Management Service Adds Supporting Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish Languages
With the new addition of these four languages, ANDPAD now supports six languages, including the previously released English and Vietnamese.
■ Background
Japan’s construction sector faces chronic labor shortages, leading to an increase in the hiring of foreign nationals from Southeast Asia. This trend is accelerated by the Specified Skilled Worker system, supported by bilateral Memoranda of Cooperation (MOC) between Japan and various Southeast Asian governments. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status.
Simultaneously, the construction sector is expanding in many Southeast Asian countries, although it still faces common challenges of on-site quality and boosting productivity.
In response to these trends, ANDPAD has expanded its language support to include Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish. Initially, this multi-language support will cover the Construction Management features—the most widely used function of ANDPAD—to facilitate centralized information management and smoother communication at construction sites in both Japan and Southeast Asia.
Going forward, ANDPAD will continue to actively pursue expansion of functions in multiple languages along with development efforts to offer support for various languages. The company will proceed to promote DX in the Southeast Asian construction industry in addition to the Japanese market.
■ About Usage
Existing ANDPAD users can use these new language options version at no additional cost.
Scope of Support
ANDPAD app:
- iOS: 5.99 or higher
- Android: 5.98 or higher
Hashtag: #ANDPAD
The issuer is solely responsible for the content of this announcement.
About the ANDPAD Service
The cloud-based construction project management service with the top share of the market in Japan*, ANDPAD makes the central management of everything from enhancing onsite efficiency to improving management possible. Since provision of the service started in 2016, through associated development efforts that emphasize intuitiveness and ease of use and thorough support for implementation and utilization, the service has reached over 233,000 corporate users and 684,000 individual users.
ANDPAD was selected as a “2024 Recommended Technology” under the NETIS (New Technology Information System) by the Ministry of Land, Infrastructure, Transport and Tourism.
Details (Japanese language only):
https://andpad.jp/
■Company Overview
Name : ANDPAD Inc.
Location : Sumitomo Fudosan Tokyo Mita Garden Tower 37F, 5-19 Mita 3 Chome, Minato-ku, Tokyo
Representative : Takeo Inada, CEO
Business Activities : Development, sales and operation of “ANDPAD” cloud-based construction project management service
Company Website (Japanese language only):
https://andpad.co.jp/
Media OutReach
Madame Tussauds Hong Kong Welcomes a New K-Wave Star Jung Hae In’s First-Ever Wax Figure Unveiled
A Star Moment in Detail|Craftsmanship, Technology and Personal Touch
Showcasing Jung Hae In’s signature charm, his newly unveiled wax figure is dressed in an elegant black double-breasted Dolce & Gabbana suit with silk lapels, complemented by a white shirt and black Chelsea boots all personally selected by the actor. With both hands forming a heart at his chest and a warm, inviting smile, the figure captures the approachable and friendly essence that his fans ‘HAEINESS’ adore. Every detail, from hair colour and skin tone to the suit’s silhouette, lining, and brooch, was meticulously crafted based on precise measurements taken during a five-hour sitting, the acclaimed craftsmanship and dedication to realism for which Madame Tussauds is renowned.
From “Younger Man” to Acclaimed Actor|A Track Record of Hit Dramas
Jung Hae In has established himself as a leading actor through critically acclaimed dramas like Something in the Rain, D.P. , and One Spring Night. With his gentle and heartfelt performances, he has earned the title of “National Boyfriend” and built a dedicated fanbase known as “HAEINESS.” Following the success of tvN’s Love Next Door and the film I, THE EXECUTIONER, he accepted Madame Tussauds Hong Kong’s invitation to be immortalised in wax.
Reflecting on the sitting process, Jung Hae In described it as an honour, expressing pride in leaving his likeness at a renowned landmark. He shared “Participating closely in the creation, discussing outfit choices and pose decisions with the team, was both exciting and overwhelming. Witnessing each intricate step come together into a single work of art was truly moving.
Before announcing the new lineup, Wade Chang, General Manager of Merlin Entertainments Hong Kong, expressed his heartfelt condolences regarding the recent tragedy in Hong Kong, saying, “Madame Tussauds Hong Kong would like to extend our deepest sympathies to all those affected and to their families.” He then conveyed his enthusiasm, stating “Madame Tussauds Hong Kong is committed to enhancing the K-Wave experience. Jung Hae In ‘s authenticity and professionalism have truly enriched our collaboration. Given the significant role K-pop culture plays in Hong Kong, we believe his presence will provide our guests with a unique and memorable experience.
Also, Mr. Kim Yoon-ho, Director of Korea, Hong Kong Tourism Board, remarked “I am excited for the launch of Jung Hae In’s first wax figure, celebrating his remarkable success. Madame Tussauds Hong Kong has been dedicated to promoting Korean culture and is continually enhancing its Korean lineup. With the growing global influence of Korean celebrities, we are excited to attract fans and visitors from around the world through the exceptional wax figures at Madame Tussauds Hong Kong, allowing them to immerse themselves in the unique charm of Korea right here in the heart of Hong Kong.”
Your Immersive Hallyu Journey Begins |Limited Festive Offers Now Available
Jung Hae In’s wax figure has officially entered the hall of fame and be displayed at Madame Tussauds Hong Kong starting from today, offering fans a unique opportunity to immerse themselves in romantic K-dramas and meet the beloved actor in a new way. To mark the launch, Madame Tussauds Hong Kong is pleased to introduce an exclusive online offer from 16 to 22 December 2025, fans can enjoy a single entry for just HK$199 through the official website.
For an ultimate experience, guests can opt for the limited festive package from 23 December 2025 till 4 January 2026 at Madame Tussauds Hong Kong admission, which includes admission to Madame Tussauds Hong Kong, an exclusive guidebook a digital photo and one interactive VR Thrill Coaster – Hong Kong experience – all for just HK$285, a 20% off discount off its original price.
In this holiday season, don’t miss the opportunity to celebrate with Jung Hae In, Lee Jong Suk, Yim Si Wan, and more in the K-Wave Zone. Join us for a festive sing-along with Taylor Swift or capture a memorable AI interactive photo with Gong Jun. Step into the famous fun world of Madame Tussauds Hong Kong, where over 100 lifelike wax figures await you. Plan your visit to The Peak now and create unforgettable holiday memories.
Hashtag: #MadameTussauds
The issuer is solely responsible for the content of this announcement.
About Madame Tussauds
Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered for over 250 years. With 17 Merlin-operated attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See
www.merlinentertainments.biz for more information.
Media OutReach
Southeast Asian Games Thailand 2025 Esports Appoints Moonshot as Official Mobile Controller Partner
Taking place from the 9th to 20th December, the SEA Games Thailand 2025 Esports competition is expected to draw millions of viewers across the region, with widespread engagement from gaming communities across Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam. The 2025 edition will feature leading mobile eSports titles such as Mobile Legends: Bang Bang, Arena of Valour, Free Fire and FC Online, further strengthening the event’s reputation as a cornerstone of competitive gaming culture in Asia.
As the Official Controller Partner, Moonshot will also debut a special SEA Games Controller Collection, this will be a commemorative series featuring designs inspired by participating countries and co-designed with global IP partners. The limited series will be available exclusively during the competition period via Moonshot’s official website (https://shop.themoonshot.xyz/)
“We’re honoured to support SEA Games Thailand 2025 Esports and contribute to one of the most influential gaming events in Southeast Asia,” said Managing Director at Moonshot, JW Lee. “Our vision is to bring hardware, software, and digital rewards together to inspire a new generation of gamers, and SEA Games is the perfect place to begin that journey.”
Strengthening the future of Mobile Esports
Mobile gaming is the dominant force in Southeast Asia’s gaming landscape, with the region being home to hundreds of millions of mobile-first players. Moonshot’s partnership with SEA Games Esports 2025 reflects the company’s commitment to driving innovation in this fast-growing segment.
Throughout the event, Moonshot will activate a series of on-site experiences, including demo zones, creator interactions, and community gaming activities powered by the Moonshot gaming ecosystem. The partnership aims to elevate the tournament experience for both competitors and fans by merging physical gameplay with digital engagement features, collectible rewards, and interactive app-based challenges.
Hashtag: #Moonshot #SEAGames2025 #SEAGamesEsports #EsportsAsia #MobileEsports #MobileGaming
The issuer is solely responsible for the content of this announcement.
About Moonshot
Moonshot is building the world’s first phygital mobile gaming ecosystem that seamlessly integrates premium hardware, digital gameplay, and a unified rewards layer to enhance how players discover, play, and engage with mobile games, whether casually or competitively. Moonshot also collaborates with gaming studios, IP licensors, creators, and ecosystem partners to deliver co-branded campaigns, limited-edition collections, and reward-driven engagement experiences. Learn more at
www.themoonshot.xyz
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