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2nd MOTIFX – Embracing the Beauty of Chinese Culture A Surreal Garden of Botanical Patterns Blooms at Home InStyle & Fashion InStyle 2026

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Emerging Designers Reimagine Chinese Motifs Across Physical and Digital Realms

HONG KONG SAR – Media OutReach Newswire – 28 April 2026 – Following its successful presentation at LANDMARK, Central in March, the 2nd MOTIFX – Embracing the Beauty of Chinese Culture will be showcased at the Hong Kong Convention and Exhibition Centre from 27 to 30 April 2026, as part of Home InStyle and Fashion InStyle 2026.

Home InStyle and Fashion InStyle bring together a wide range of international brands celebrated for their craftsmanship and creativity, serving as a dynamic platform for exchange across the design and lifestyle industries while sparking new ideas and collaborations.

Organised by the Hong Kong Design Institute (HKDI) under the Vocational Training Council (VTC), and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), the 2nd MOTIFX invites emerging designers to reinterpret traditional Chinese motifs for contemporary living. Under the theme “Culture to Nature – A Surreal Garden of Botanical Patterns,” the exhibition explores the Chinese “grass” radical (艹 / 艸) through diverse creative perspectives. The works span a range of contexts and formats, from two- and three-dimensional pieces to both physical and digital mediums.

Curated by Michael LEUNG, the exhibition features works by 30 local design students and emerging designers from a range of disciplines, alongside participating local and international designers including Chulan KWAK, Cynthia MAK, Made by Sandwich, Karmuel YOUNG, Tomy NG, Moon.noon, STICKYLINE, and Leona FUNG. Over 100 original patterns inspired by the 艹 / 艸 radical bloom in Chinese character across the exhibition space, each rooted in the same ancient, ever‑living origin yet expressing distinct creative voices.

Artist Panel Discussion: “Cultural Fusion in Lifestyle Design: The Surreal Aesthetics of MOTIFX”
30 Apr 2026 | 11am-12pm

On 30 April 2026, in an artist panel discussion titled “Cultural Fusion in Lifestyle Design: The Surreal Aesthetics of MOTIFX,” moderated by Edith CHEUNG, Creative Director of MOTIFX, curator Michael LEUNG, artist Leona FUNG, and Moon HUNG will share their insights on blending traditional Chinese elements with contemporary lifestyle design. Through their works across multiple MOTIFX venues, they will discuss the effortless fusion of East and West in Hong Kong’s creative life, revealing the surreal beauty born from cultural intersection.

Featured Highlights: From Calligraphic Lines to Gardens of Time

Chulan KWAK – “Cursive Structure”

Chulan KWAK’s Cursive Structure series transforms two‑dimensional calligraphy into three‑dimensional objects. Inspired by the flowing strokes of Caoshu (草書) and the Small Seal Script (小篆體) form of the 艹 / 艸 radical, the work turns “Radical Grass (艹 / 艸)” into a pair of low chairs.

By keeping the distinction between 艹 / 艸 and 木 (tree), the pieces are set apart from the vertical form of trees and bring the energy and tension of calligraphic brushwork into physical space.

Cynthia MAK – “Tea Lamp”

Drawing inspiration from the Chinese character 茶 (tea) and the poetic essence of “Life is like tea – bitter at first, then sweet,” Cynthia reflects on life’s delicate balance between darkness and brightness in her creation, “Tea Lamp”. She reimagines the traditional Chinese lantern through vibrant colours and geometric abstraction, which serves as a warm reminder that, after a bitter day, a gentle radiance always awaits at home.

Made by Sandwich – “Garden of States”

Made by Sandwich’s Garden of Time probes the philosophical relationship between the 艹/ 艸 radical and time. The designers argue that numerous 艹/艸 – derived characters (such as 茂, 蘇, 萎, 荒) illustrate the shifting conditions of plants across time rather than static shapes. The work breaks away from a linear conception of time, layering moments of growth, decline, and disappearance onto a single visual. By assembling these “time slices” into one composition, it constructs a garden of time in which multiple states coexist, showing the simultaneous presence of flourishing and disappearance.

Karmuel YOUNG & Tomy NG – “Tower”

Inspired by the radical grass symbol (艹 / 艸), Karmuel YOUNG and Tomy NG collaborate on the multimedia work, “Tower”. A still yet highly charged installation that captures a moment of growth, “Tower” fuses art, fashion, and furniture using contemporary raw materials, dutifully interpreting growth as a process of emergence, layering, and change.

Karmuel shapes the base on Suprematist and Constructivist ideas, using rigid geometric forms and a neutral palette to highlight the texture of the materials, creating a stable, balanced yet restrained structure.

Tomy adds a glowing cellular element that acts as both light and living form. The floor lamp is designed as a suspended “cell”: a translucent 3D‑printed resin core wrapped in an inflatable latex membrane that functions like a placenta. As the latex inflates and deflates, the shape expands and contracts, shifting between open and enclosed states. Compared with the solid base, the structure feels fragile, porous, and time‑based, turning light into a living presence shaped by pressure and duration.

Immersive Experiences: The Intersection of Virtual and Reality

The exhibition utilizes multi-media works and installations, leading visitors into a sensory experience.

Moon.noon – “Blossom Unbounds”

Moon.noon’s “Blossom Unbounds” creates a multisensory, immersive experience that brings together dynamic visuals and music into one seamless environment for MOTIFX. Drawing inspiration from the grass radical (艹 / 艸) in Chinese characters, the work abstracts botanical forms into flowing patterns that reflect the cycles of the 24 solar terms and local flora.

Visual and auditory elements are carefully combined so that viewers move between the real and the digital, experiencing the changing seasons—from spring’s blossoming to winter’s quiet dormancy—and feeling the continuous rhythm of nature and culture. The installation invites personal discovery while dissolving the boundaries between traditional art and immersive, sensory‑driven design.

STICKYLINE – “Geometric Variants in Growth”

STICKYLINE’s large-scale installation Geometric Variants in Growth questions the boundary between the virtual and the real. This lush geometric jungle is built entirely from the endless stacking of two simple paper modules, each patterned with lines that resemble leaf veins while also echoing digital barcodes.

The work suggests that, as we allow real, tangible nature to gradually fade away, every like, share, and copy‑paste on social media nurtures an ever‑expanding virtual jungle that spirals out of control.

By inviting visitors to step into this man-made landscape, the installation prompts reflection on the increasingly blurred symbiosis between humans and nature—where both are quietly disappearing at once.

Contemporary Transformations of Traditional Craft

The exhibition also features works by artist Leona FUNG. Her brand ByLeona’s premium porcelain series blends the auspicious symbolism of traditional Chinese floral motifs with contemporary geometric aesthetics.

Leona moves beyond ceramics as mere tableware, selectively blended in Motifx ambassadors’ pattern with ByLeona’s original designs, extending intricate patterns onto functional objects such as floor lamps, mirrors, and candle holders. Guided by the principle that “every pattern carries meaning, and every meaning is auspicious,” she seamlessly integrates cultural symbols into modern living spaces, showing how traditional craftsmanship and contemporary design can speak to each other.

This April, step into the symbolic world hidden within Chinese characters and immerse yourself in the myriad forms of this fantastical natural realm.

Curator: Michael LEUNG
Born in Hong Kong, Michael LEUNG earned his Master’s degree from Design Academy Eindhoven in the Netherlands, where he later founded Studio AA (previously MIRO). His practice spans graphic, product, and spatial design, often exploring the intersections of craftsmanship and industry, local culture, and sustainability. Recipient of the Hong Kong Young Design Talent Award and Perspective 40 Under 40, his work has been showcased at Milan Design Week, Dutch Design Week, and other major international exhibitions. In recent years, he has collaborated with institutions such as the Vitra Design Museum (Germany) and the V&A (UK), extending his creative vision into exhibition curation.

Participating Designers

Chulan KWAK
Chulan KWAK is a Seoul‑based designer whose work spans sculpture, furniture, and spatial design. Trained in craft and conceptual design (BFA, Hongik University; MA, Design Academy Eindhoven), he focuses on transforming the energy and rhythm of calligraphy into three‑dimensional form, allowing shapes to extend as if freely brushed through space.

His practice centres on the distinction between the static line and the dynamic stroke, using layered plywood and MDF to construct fluid, volumetric gestures that replace carving with assembly. Through his ongoing Cursive Structure series, KWAK turns calligraphic strokes into chairs, benches, and sculptures that capture movement, balance, and the constant transformation of nature and form.

Cynthia MAK
Cynthia MAK is an emerging Hong Kong artist and designer whose work is known for its distinctive compositional language and geometric arrangements, forming a unique abstract style. Her paintings combine colour, form, and aesthetic judgment with emotional expression, drawing viewers into a cheerful and uplifting atmosphere.

Initially drawn to art as a way to express herself beyond words, Cynthia re‑engaged with painting during the 2021 pandemic, embracing the creative control it offered and embarking on a new professional path. Her work has been shown at institutions such as the Hong Kong Museum of Art, Ginza Six in Tokyo, and Abu Dhabi Art, and she has collaborated with renowned brands including Hermès, Louis Vuitton, Isetan Shinjuku, and Hong Kong Landmark on projects that bring joy to audiences and promote a healthy lifestyle.

Made By Sandwich
Made by Sandwich is a Shanghai‑based creative collective founded in 2023. Attuned to the fast‑changing visual landscape, the studio offers integrated services including visual identity, packaging design, book and publication design, 3D and motion design, and exhibition curation. At Made by Sandwich, design is not just an output but the condition for fostering communication.
Karmuel YOUNG
Karmuel YOUNG is a Hong Kong–based menswear designer and founder of the cross‑media brand KARMUEL YOUNG. After graduating, he worked at Damir Doma in Paris and Ute Ploier in Vienna, then returned to Hong Kong to lead creative projects at Lane Crawford and design menswear for I.T. He launched his label in 2014, initially focusing on footwear and accessories, and presented his first full menswear collection in 2019.
He has received Lane Crawford’s “Creative Call Out” award and was named one of “10 Asian Designers To Watch” in 2021. The brand continues to explore innovative cutting, sustainability, and cross‑disciplinary collaborations, gradually building a contemporary men’s wardrobe.

Tomy NG
Tomy NG is a London‑based artist who works primarily with inflatable latex. His practice explores time and existence, translating abstract philosophical ideas into tangible sculptural forms. Through cycles of inflation and deflation, his works present time not as a linear sequence but as a shifting dimension, where air becomes an invisible medium that shapes form and embodies duration.
His work spans sculpture, spatial installation, and wearable objects. Recent projects include Nascent with BAD at YoungSpace London, the performance collaboration Symbiont with Untitlab at ICA London, and the inflatable latex vests Tire 01 / Muscle 01 presented with Karmuel YOUNG in Los Angeles.

Leona FUNG
Leona FUNG is the founder and artist of Hong Kong aesthetic brand ByLeona. Born and raised in Hong Kong, she studied at the University of Cambridge and began her career in private banking before launching her own ceramic brand, combining business insight with artistic sensibility.
Leona specialises in translating Eastern cultural symbols through modern design, using ceramics and home‑living products to express an “Eastern essence, Western expression” aesthetic. Her works have been shown at international platforms such as Maison&Objet and Fine Art Asia, and are now in the Hong Kong Palace Museum, the Hong Kong Museum of Art, and other art institutions, high‑end hotels, and shopping malls. She also creates bespoke designs for global brands, promoting contemporary Eastern aesthetics and cross‑cultural dialogue.

Moon.noon
Moon.noon is a real-time visual artist who masterfully blends data-driven storytelling with immersive audio-visual and sensory experiences. A former user-experience designer, he now transforms complex sources — climate data, urban landscapes, audience interaction — into powerfully evocative visual languages. His works have appeared at M+, Hong Kong Chinese Orchestra, West Kowloon Freespace Jazz Festival, and in collaborations with Coca-Cola, LG, and Samsung.
STICKYLINE
Founded in 2011 by Hong Kong creative designers Mic LEONG and Soilworm LAI, STICKYLINE is celebrated for its large-scale polyhedral sculptures that reveal the beauty of creative engineering, mathematics, and geometry. Working primarily with paper and metal, and integrating kinetics, sound, and light, the duo produces minimalist, durable, and strikingly futuristic installations, site-specific works, and private commissions that have earned widespread acclaim in the design world over the years.

Exhibition Details

The 2nd MOTIFX – Embracing the Beauty of Chinese Culture
@ Home InStyle & Fashion InStyle 2026
Date: 27–30 April 2026
Time:
9:30 a.m. – 6:30 p.m. (Monday to Wednesday)
9:30 a.m. – 5:00 p.m. (Thursday)
Venue: Booth 3CON‑001, Hall 3E South Concourse area,
Hong Kong Convention and Exhibition Centre

“Cultural Fusion in Lifestyle Design: The Surreal Aesthetics of MOTIFX” Artist Panel Discussion
Date: 30 April 2026 (Thursday)
Time: 11:00 a.m. – 12:00 p.m.
Venue: THE RUNWAY, Halls 3FG, Hong Kong Convention and Exhibition Centre
Moderator: Ms. Edith Cheung
Speaker: Mr. Michael Leung, Ms. Leona Fung, Mr. Moon Hung
Hashtag: #MOTIFX

The issuer is solely responsible for the content of this announcement.

About Vocational Training Council (VTC)

Established in 1982, the Vocational Training Council (VTC) is the largest vocational and professional education and training provider in Hong Kong. The mission of VTC is to provide a valued choice to school leavers and working people to acquire the values, knowledge and skills for lifelong learning and enhanced employability, and also to provide support to industries for their manpower development. VTC has 14 member institutions, namely the Technological and Higher Education Institute of Hong Kong (THEi), the Institute of Professional Education And Knowledge (PEAK), the School for Higher and Professional Education (SHAPE), the Hong Kong Institute of Vocational Education (IVE), the Hong Kong Design Institute (HKDI), the Hong Kong Institute of Information Technology (HKIIT), the Hotel and Tourism Institute (HTI), the Chinese Culinary Institute (CCI), the International Culinary Institute (ICI), the Maritime Services Training Institute (MSTI), Youth College, Pro-Act by VTC, the Integrated Vocational Development Centre (IVDC) and the Shine Skills Centre.

Website: https://www.vtc.edu.hk/home/en/

About Hong Kong Design Institute (HKDI)

Hong Kong Design Institute (HKDI) is a member of VTC Group. HKDI was established in 2007 with the mission to be a leading provider of design education and lifelong learning, including architecture, interior and product design, communication design, digital media, and fashion and image design. With a view to providing professional designers for the creative industries, it promotes the “think and do” approach and encourages interdisciplinary synergy in its broad range of design programmes that cultivates students’ cultural sensitivities and sense of sustainability. HKDI maintains a strong network with industry and provides its students with essential practical experience. Overseas exchanges are actively arranged for students to broaden their international perspective.

Website:

About Cultural and Creative Industries Development Agency (CCIDA)

The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectorswith a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange.

Website: https://www.ccidahk.gov.hk/en/index.html

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

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Linkflow Capital: SME Borrowing Costs Ease to 8.18% in 2025 as Larger Loans Return, but Middle East Conflict Threatens 2026 Outlook

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Annual Linkflow Capital research finds SME credit conditions thawed modestly in 2025, with SME borrowing rate declining to an average of 8.18% from a high of 8.47% the preceding year. Bank disbursement times stretched to 33 days on average, against just 7 days for non-bank funders, reshaping where SMEs source credit.

SINGAPORE – Media Outreach Newswire – 29 April 2026 – Singapore’s SMEs experienced their first easing in borrowing costs in three years, with average unsecured lending rates falling to 8.18% per annum in 2025 from a multi-year high of 8.47% in 2024, according to Linkflow Capital’s latest SME Financing Accessibility Survey. Larger loan approvals above $500,000, which had disappeared entirely in 2024, also returned to form 5% of approvals in 2025.

The recovery, however, was uneven. Bank loan processing times stretched to 33 days on average, up from 22 days in 2024, while non-bank funders disbursed approved cases in just 7 days. The widening gap reshaped lender competition through the year.

Key findings from the 2025 survey:

  • Borrowing costs eased modestly: Average SME loan interest rate fell 29 basis points to 8.18% per annum but remain stubbornly high against the backdrop of a significant decline in benchmark 3-month SORA rate throughout 2025.
  • Larger loans returned: Approvals above $500K returned to 5% of approved loan dollar volume in 2025 after disappearing entirely in 2024. Loans in the $300K–$500K bracket also expanded from 3% to 7%.
  • Loan approval rate recovered to 74%, up from 70% in 2024 (a 5-year low).
  • Foreign banks extended their market share of loan origination within our platform: Foreign lenders grew their share of approved loan dollar volume to 38% in 2025, up from 26% in 2024 and 19% in 2023, while local banks fell to 46% (from 59%). Digital banks recovered modestly to 11% (from 8%).
  • Credit-related rejections nearly tripled: Among unsuccessful applicants, those rejected due to adverse personal credit records jumped from 3% in 2024 to 11% in 2025, signalling rising personal credit stress among SME owners.

“2025 was the year SME credit conditions began to thaw after the 2024 squeeze, but the recovery was uneven,” said Benjamin Teo, spokesperson for Linkflow Capital. “Banks gradually reopened to larger loans, yet took meaningfully longer to process applications. Some SMEs facing immediate cash flow pressure turned to non-bank funders for speed, even at higher costs.”

A new and more severe headwind for 2026

Linkflow Capital flagged the Middle East conflict which began in February 2026 as the most consequential macroeconomic event facing Singapore SMEs in the year ahead. The conflict has elevated freight, energy and shipping costs through Iran’s intermittent disruption of the Strait of Hormuz.

“Singapore SMEs entered 2026 facing a potential macro shock with the Middle East conflict,” Teo said. “The inflationary price pressures feed directly into SME operating costs through fuel, freight, and energy. We expect credit conditions to re-tighten, and the modest 2025 thaw could partially reverse if the conflict escalates.”

The full survey findings and detailed charts are available at: https://smeloan.sg/blog/2025-sme-finance-accessibility-survey/

Website: smeloan.sg
LinkedIn: sg.linkedin.com/company/linkflow-capital-pte-ltd
Facebook: https://www.facebook.com/LinkflowSG/
Hashtag: #LinkflowCapital #SMEFinancing #SMELoan #SingaporeSME #BusinessLoan #SMEBanking #SMECredit




The issuer is solely responsible for the content of this announcement.

Linkflow Capital

Founded in 2012, Linkflow Capital is a leading SME loan consultancy in Singapore. Through its loan comparison portal and advisory services, Linkflow Capital assists SMEs in navigating the financing landscape and securing funding solutions from an extensive network of banks and financial institutions.

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SUNeVision Concludes Third Edition of Startup Programme

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Recognising AI Startups to Lead New Momentum in Hong Kong’s I&T Development

HONG KONG SAR – Media OutReach Newswire – 29 April 2026 – SUNeVision Holdings Ltd. (“SUNeVision”, SEHK: 1686), the largest data centre provider in Hong Kong and the technology arm of Sun Hung Kai Properties Limited (“SHKP”), announced the successful completion of the third edition of its Startup Programme. The final winners emerged from a distinguished cohort of home-grown startups that showcase AI-driven innovations integrating advanced technology with sustainability, while contributing to Hong Kong’s vibrant startup ecosystem.

This year’s programme attracted nearly 100 high-calibre applications, the majority of which showcased AI-native solutions across smart city, green technology, digital assets, EdTech, and immersive entertainment. Through a structured series of intensive workshops, expert mentorship, and ecosystem engagement, SUNeVision supported participating startups in refining their business models and pitches, strengthening their technological capabilities, and accelerating go‑to‑market strategies.

The award-winning startups from this year’s programme include:

  • AquaSage Group: A maritime fintech startup specialising in vessel tokenisation, converting traditional maritime business into regulated digital assets.
  • ChatnLearn EdTech Limited: An AI‑powered platform delivering interactive and personalised English learning and speaking training.
  • Green Vigor Limited: A greentech innovator deploying hydropower recycling systems within building water tanks and cooling infrastructure to generate renewable energy.
  • Oh My Ink Technology Limited: An AI‑enabled tattoo try‑on platform offering real‑time skin visualisation before permanent application.

Helen Lo, Executive Director & Director, Commercial at SUNeVision, said: “We are impressed by this cohort’s exceptional ideas, which demonstrate how AI can be harnessed to deliver smarter, more personalised experiences and propel sustainable energy advancements, transforming technological innovation into tangible, real-world impact for the industry. Now in its third year, our Startup Programme has become a launchpad for high-impact innovation, empowering startups to accelerate their growth journeys and expand into global markets. We remain committed to fostering a dynamic AI ecosystem and strengthening Hong Kong’s role as a global innovation hub.”

The programme winners will receive SUNeVision Credits valued at up to HK$160,000, redeemable for support services offered by SUNeVision and the programme partners. The initiative equips startups with a solid digital foundation to deploy and scale AI‑driven applications within SUNeVision’s hyperscale data centre facilities, supported by low-latency connectivity. Participants will also gain access to a vibrant ecosystem of more than 300 technology and business partners, service providers, and key stakeholders. An array of tailored support will be provided by the programme partners, covering:

  • Angelflow: Syndicate technology infrastructure
  • Dataplugs: Internet and managed hosting
  • Finda Cloud: Value-added cloud services and SaaS
  • Nexusguard: DDoS protection and cybersecurity
  • SUNeVision: Data centre colocation and hosting
  • Sustainable SmartTech Ventures: AI-powered smart building management technologies
  • the Hive.: Co-working space
  • Votee AI: Authentic Cantonese translation
  • WeExpand: Agentic AI services for sales and marketing automation

For more details about the SUNeVision Startup Programme, please visit [website].

Hashtag: #SUNeVision

The issuer is solely responsible for the content of this announcement.

About SUNeVision

SUNeVision (SEHK: 1686), the technology arm of Sun Hung Kai Properties (SEHK: 0016), is the largest data centre provider in Hong Kong. We provide industry-leading carrier and cloud-neutral data centre services with Asia’s number one connectivity. We connect providers of telecommunications, cloud, ISP, CDN, OTT from local, mainland China and global with enterprises of different businesses on our Asia leading data centre ecosystem.

SUNeVision forms MEGA Campus by extending the connectivity edge from highly connected MEGA-i to other high-tier data centres, including MEGA Gateway, MEGA IDC, MEGA Plus and MEGA Two. Facilities on MEGA Campus are interconnected through a dedicated dark fibre network and around 15,000 cross-connects. Together with City PoPs of major submarine cables in our facilities, we enable our customers for direct connections to multi-cloud platforms and multi-cloud exchanges with the best connectivity in town. The addition of cable landing stations HKIS-1 and HKIS-2 to our data centre portfolio will provide a one-stop-solution to cable owners and users, strengthening our position as the leading connectivity hub in Asia. We are committed to supporting Hong Kong as a regional information hub and a strategic gateway to mainland China.

For more information, please visit SUNeVision’s , .

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De Beers Group Launches New Bridal Campaign Celebrating Desert Diamonds

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NEW YORK, US – Media OutReach Newswire – 29 April 2026 – De Beers Group recently announced the launch of its new Desert diamonds Bridal campaign undersigned by A Diamond Is Forever, celebrating a fresh and authentic vision for the modern proposal. This campaign marks a significant moment in De Beers’ ongoing commitment to redefining how natural diamonds express individuality, love, and timeless beauty.

Desert diamonds, first unveiled as a beacon in October 2025, draw inspiration from the colors of the earth from which they originate. The campaign celebrates a unique spectrum of colors — each shade telling a story of resilience, authenticity, and enduring love. The bridal campaign will build upon the success and momentum of the Q4 Desert diamonds launch.

Evolving the modern bridal aesthetic and highlighting the distinct character of each stone, Desert diamonds’ warm hues echo diverse forms of love, with sunlit whites and champagnes, soft sand tones and sunset blush and dawn colors reflecting the uniqueness of nature’s beauty. Together, these colors celebrate the evolving journey of love in all its forms – authentic, true and timeless.

The Desert diamonds bridal campaign is an industry-wide umbrella program, the goal of which is to create demand for natural diamonds by reigniting consumer desire with a new and relevant message. Retailers and designers across the industry have been working to develop pieces that showcase the full desert-inspired palette, including notable jeweler Kindred Lubeck, who will unveil her first bridal collection in conjunction with the campaign launch.

Launching 13 April 2026 across the United States, De Beers’ A Diamond Is Forever Desert diamond bridal campaign is supported by an integrated marketing effort across digital, social, and experiential channels, while also including out-of-home, social media and publishing partnerships. Using evocative storytelling, that creative spotlights how each natural diamond is as unique as the love it represents. Premium targeting efforts across digital platforms and geotargeting around key retailers will result in an estimated reach of 25 million American consumers – placing Desert diamonds in bridal content while leveraging shopper data and look-a-like audiences. Further amplification across the Brides, Martha Stewart, and greater People Inc. portfolio will educate, inspire and reinforce Desert diamonds as the enduring choice.

Sandrine Conseiller, CEO of De Beers Brands & Diamond Desirability, said:
“The success of Desert diamonds reinforces the spirit of authentic, evolving love. Today’s brides want something truly unique that delivers meaning and individuality. Natural diamonds, forged by nature over billions of years, in a range of color choices are the perfect symbol of a love that is uniquely theirs – resilient, genuine, timeless, colorful. This soft palette of natural colors celebrates the modern couple’s desire to celebrate the individuality of their commitment and the promise of a forever that truly reflects their story.”

Hashtag: #DeBeersGroup #Desertdiamonds #DesertBridal #adiamondisforever #naturaldiamonds #diamonds





The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

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