Connect with us

Media OutReach

7-Eleven unveils the first-ever Sanrio characters “Unbox Your Perfume” collection

Published

on

A debut crossover with Hong Kong’s homegrown fragrance brand, BeCandle Double blind boxes. Double the surprises – for a scent-sparkling Christmas 7-Eleven App upgraded: new interface and Stamp Sharing are here

HONG KONG SAR – Media OutReach Newswire – 26 November 2025 – 7-Eleven is breaking boundaries once again – this time teaming up with eight of your favourite Sanrio characters to launch the all-new Unbox Your Perfume collection! In a first-of-its-kind collaboration, 7-Eleven has partnered with premium local fragrance brand BeCandle to create a truly special scent experience. Each perfume is crafted in Hong Kong with beautifully layered notes, and the real magic lies in the mix-and-match possibilities – letting you blend different scents to match your mood, style, or the festive season.

The full collection features nine 3D Sanrio character perfume bottles and nine 30ml BeCandle fragrances – each with one hidden surprise edition. Available exclusively in a double-blind box format, every redemption lets you open two boxes: one containing a mystery 3D perfume bottle and one with a surprise BeCandle scent – double the fun, double the thrill.

Once you’ve collected your favourite bottles and perfumes, simply use the funnel included to fill your chosen scent into the bottle and create your perfect pairing. Whether it’s for a loved one or just for yourself, it’s a thoughtful way to express your unique personality and style.

The Unbox Your Perfume collection will officially launch at 7-Eleven from 7am on 19 November – and stocks are limited, so don’t miss out. Unbox your perfume, embrace the festive sparkle, and create your own scent story this season.

8 Adorable Sanrio Characters, Now in 3D – With a Sparkling Twist

Fan favourites including Hello Kitty, Cinnamoroll, Hangyodon, Kiki and Lala from Little Twin Stars, My Melody, Kuromi and Kerokerokeroppi have been transformed into delightful 3D perfume bottle caps. Each one is crafted with a diamond-faceted design and a translucent finish, adding a touch of elegance and sparkle. The glass bottle itself is printed with cute character artwork, perfectly capturing Sanrio’s playful charm. Whether you’re treating yourself, decorating your home, or giving it as a festive gift, these limited-edition bottles are sure to surprise and delight. A lovely way to add a little sparkle to your Christmas.

9 Exclusive Scents by BeCandle – From Floral to Woody, Pick the Fragrance That Feels Like You

Local fragrance brand BeCandle has created nine exclusive scents for 7-Eleven, each one as exciting as the next. The range includes floral, fruity, woody, sandalwood, citrus and ocean notes – offering something for every personality and style. Whether you’re into sweet and playful vibes, something fresh and gender-neutral, or a bolder, more masculine edge, you’ll find a scent to match.

Each perfume is crafted with premium ingredients sourced from France and made with care in Hong Kong – so you can count on great quality too. These scents aren’t just fragrances – they’re an extension of your look and your mood. Switch it up and let your personality shine this Christmas.

Limited Dual Hidden Editions – Double the Surprise

This collection introduces something brand new – two hidden treasures waiting to be discovered. First up is the dream-like hidden bottle featuring Cinnamoroll in a dazzling 3D design. With a fully transparent finish and a touch of sparkling gold-effect shimmer, it perfectly captures the twinkling magic of the “Unbox Your Perfume” theme. With just a 2% chance of being revealed, it’s a rare find and a must-have for collectors.

Meanwhile, the hidden fragrance – BeCandle’s “Always Fun” – is inspired by the signature colours of 7-Eleven. Bursting with neroli, tuberose, and lime, it’s a bright floral-fruity blend that evokes the lively energy of the city with a fresh, modern twist.

Unbox Your Perfume Set Product Details:

Hello Kitty 3D Perfume Bottle
Hello Kitty sits sweetly on top of the bottle in her classic blue dress, with her signature red bow and those iconic round eyes full of charm. A red bow graphic on the glass adds a bright, playful touch to the overall design.

Product Dimensions:
* 3D Character Cap: approx. 7.7cm tall
* Perfume Bottle: approx. 4cm tall (holds approx. 30ml of perfume)

Recommended Pairing: BeCandle “Apple Glow” Perfume
“Apple Glow” opens with a burst of fruity sweetness – from crisp apple and creamy vanilla to a soft swirl of caramel and delicate white florals. A perfect match for girls who love a cute and playful style.

Scent Notes: Apple, vanilla, caramel, white floral
Description: Imagine sweet apples and creamy vanilla in a sunny garden, perfect for playful adventures and carefree days.
Fragrance Family: Fruity

Cinnamoroll 3D Perfume Bottle
Cinnamoroll makes a charming appearance with his signature long ears and soft pink blush on his cheeks, adding a sweet, gentle touch. The fully transparent 3D figure pairs beautifully with the diamond-faceted bottle, creating a crystal-clear finish.

Product Dimensions:
* 3D Character Cap: approx. 6.2cm tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Toasty Swirl” Perfume
Crafted by BeCandle’s perfumers, “Toasty Swirl” blends the juicy sweetness of pineapple, apple, and cherry with warm notes of cinnamon, caramel, sandalwood, amberwood and tonka. The result, a rich and comforting gourmand scent that evokes the bliss of freshly baked desserts.

Scent Notes: Pineapple, apple, cherry, cinnamon, caramel, sandalwood, amberwood, tonka
Description: Think of warm butter cookies and sunny days, perfect for lazy afternoons and sweet, cosy vibes.
Fragrance Family: Gourmand

Kuromi 3D Perfume Bottle
Kuromi shows up in style with her signature black jester hat and a bold skull motif printed on the bottle – bringing a touch of mystery and edge to your fragrance collection. With detailed design elements from head to toe, this striking bottle is ideal for those with a cool, confident and gender-neutral vibe.

Product Dimensions:
* 3D Character Cap: approx. 7.7cm tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Noël Noir” Perfume
“Noël Noir” opens with the crisp freshness of bergamot, pear, and plum, before deepening into warm amber and grounding tea notes. Soothing hints of cedar and vetiver add an earthy calm, while a trace of musk lends a cool, elegant allure. A rich, layered woody scent that captures the intrigue of a mysterious Christmas night – perfect for those drawn to boldness, beauty and a touch of winter romance.

Scent Notes: Bergamot, pear, plum, tea, cedar, vetiver, amber, musk
Description: Envision mysterious nights filled with rich tea and dark fruits, perfect for bold spirits seeking adventure and intrigue.
Fragrance Family: Woody

My Melody 3D Perfume Bottle
My Melody looks as sweet as ever, with a gentle smile and her signature hood topped with an adorable bow. The clear bottle features soft pink detailing that perfectly matches her dreamy, delicate style – bringing a lovely touch of warmth and charm to any space.

Product Dimensions:
* 3D Character Cap: approx. 9.2cm tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Snow Puff” Perfume
“Snow Puff” blends soft cotton and baby powder with a gentle touch of white musk to create a comforting, clean and tender atmosphere. The fragrance is soft and pure – like a delicate winter daydream wrapped in warmth and lightness.

Scent Notes: Clean cotton, baby powder, white musk
Description: Envision soft pink flowers and gentle breezes, creating a sweet and playful atmosphere for fun adventures.
Fragrance Family: Floral

Little Twin Stars – Lala 3D Perfume Bottle
With her soft pink hair and gentle, graceful charm, Lala brings a dreamy sense of calm to this beautifully designed bottle. The light pink translucent finish adds to her delicate look, radiating warmth, happiness and a touch of magic.

Product Dimensions:
* 3D Character Cap: approx. 7.2 m tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Holiday Spark” Perfume
“Holiday Spark” opens with the refreshing brightness of bergamot, lemon and grapefruit, followed by a soft bouquet of eucalyptus, tea, neroli and jasmine. The gentle base of musk and sandalwood adds warmth to this graceful floral scent – a perfect match for elegant souls who move through life with ease and joy.

Scent Notes: Bergamot, lemon, grapefruit, eucalyptus, tea, neroli, jasmine, musk, sandalwood
Description: Playful pink delights, perfect for fun days filled with laughter and friendship.
Fragrance Family: Floral

Little Twin Stars – Kiki 3D Perfume Bottle
With his dreamy blue hair and diamond-cut 3D cap, Kiki shines like starlight. As one half of the Little Twin Stars, he brings a light and ethereal charm to the collection. The bottle features a soft blue moon motif, evoking the calm and romance of a starry night.

Product Dimensions:
* 3D Character Cap: approx. 7.2cm tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Twinkle Pop” Perfume
“Twinkle Pop” enters with an elegant floral touch, blending the vibrant freshness of citrus with airy musk. Its clean, translucent scent evokes the sparkle of stars illuminating a quiet night sky – light, clear and enchanting.

Scent Notes: Citrus, air, musk
Description: Fluffy clouds and sweet holiday treats, creating a light and dreamy vibe for festive moments.
Fragrance Family: Floral

Hangyodon 3D Perfume Bottle
Hangyodon makes a splash in soft translucent blue, his wide-eyed expression full of quirky charm. The design brings to mind a cool sea breeze and a fresh, uplifting scent – perfect for capturing an ocean-inspired vibe.

Product Dimensions:
* 3D Character Cap: approx. 7.6cm tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Ocean Pop” Perfume
“Ocean Pop” captures a crisp marine freshness, led by iris and sea salt. Its clean and invigorating scent evokes the spirit of freedom and determination – a perfect match for bold, straightforward personalities.

Scent Notes: Iris, ocean, sea salt
Description: Vibrant ocean waves and fruity bursts, perfect for energetic days filled with passion and adventure.
Fragrance Family: Marine

Kerokerokeroppi 3D Perfume Bottle
Always ready for adventure, Kerokerokeroppi beams with his wide, curious eyes and cheerful grin. The clear bottle is accented with fresh green graphics, radiating upbeat, natural energy and a playful vibe.

Product Dimensions:
* 3D Character Cap: approx. 6.2cm tall
* Perfume Bottle: approx. 4cm tall (holds around 30ml of perfume)

Recommended Pairing: BeCandle “Silent Bloom” Perfume
“Silent Bloom” blends coconut, cotton and gardenia with soft notes of caramel, sandalwood and musk. The result is a light, layered scent that feels calm and refreshing – perfect for those who love nature and a simpler way of living.

Scent Notes: Coconut, clean cotton, gardenia, caramel, sandalwood, musk
Description: A serene forest stream with fresh blooms, perfect for peaceful moments and nature-loving souls.
Fragrance Family: Fruity

BeCandle Scent Layering Inspiration Guide: Mix, Match & Make It Yours
Layering fragrances isn’t just about personal taste – it’s a way to express your style and mood. By blending scents creatively, you can add depth and character to your fragrance, tailoring it to suit different outfits, occasions or feelings. 7-Eleven and BeCandle invite you to explore the world of fragrance with four curated layering combos – each designed to help you discover your signature holiday scent.

BeCandle
Layering Combo 1:

Lemon Macaron

Toasty Swirl + Holiday Spark
A cosy blend of sweet baked notes and bright citrus-florals – like a lazy winter afternoon in a French café.
Think sunshine streaming through the window, and the delicate sweetness of a lemon macaron lifting the festive mood.
Layering Combo 2:

Winter Bubble Dream

Ocean Pop + Twinkle Pop
The freshness of sea salt and citrus meets sparkling brightness – like fizzy festive champagne dancing in the air.
A luminous, joyful scent full of uplifting energy that lights up the winter season.
Layering Combo 3:

Fruit Gelée

Twinkle Pop + Always Fun
Zesty neroli and lime fuse with citrus sparkle, creating a bright, party-perfect fruitiness.
Fun and vibrant, like your favourite holiday dessert – it instantly turns up the festive cheer.
Layering Combo 4:

Birthday Star

Twinkle Pop + Holiday Spark
A soft double floral kissed with citrus, like fireworks blooming under a starry night sky.
Light yet dazzling – the perfect signature scent for the season’s most magical celebrations.

“Unbox Your Perfume” Promotion Details:

FunStamp and Physical Stamp Collection Period:
From 7am on 19 November 2025 to 13 January 2026. Spend $20# or more in a single transaction at any 7-Eleven store* or online to receive 1 FunStamp or physical stamp. Earn 1 additional stamp for every extra $10 spent in the same transaction.

To collect FunStamps online, customers must download the 7-Eleven app, register as a member, and link their yuu Account. For in-store purchases, customers must present their yuu ID before payment or pay using a linked Octopus or Hang Seng enJoy Card to collect FunStamps. Stamps are issued per transaction only – split receipts will not be accepted. FunStamps and physical stamps cannot be exchanged or combined.

Redemption Details:
[Digital FunStamps] From 7am on 19 November 2025 to 16 January 2026, customers who collect 20 FunStamps can redeem one Unbox Your Perfume Set for free (limited to 5,000 sets; available while stocks last). Alternatively, collect 4 FunStamps and add $60 to redeem one random set, or collect 6 FunStamps and add $99 to redeem two random sets.

[Physical Stamps] From 7am on 19 November 2025 to 16 January 2026, collect 4 physical stamps and add $60 to redeem one random Unbox Your Perfume Set, or collect 6 physical stamps and add $99 to redeem two random sets.

[Exclusive Offer for yuu Members] The promotion runs from 19 November 2025 to 13 January 2026. Redemption period is from 7am on 19 November 2025 to 16 January 2026. Redeem one random Unbox Your Perfume Set with 8,800 yuu Points plus $25.

Each set includes one blind box 3D perfume bottle and one blind box BeCandle perfume. All items are pre-packed and redeemed at random – customers cannot choose specific styles. Redemption using digital FunStamps is only available in Hong Kong.

A Fresh New Look for the 7-Eleven App – Now with Stamp Sharing
The 7-Eleven App has been upgraded with a brand-new interface and enhanced features to make your stamp collection and redemption experience smoother than ever. The updated design features a cleaner layout for easier browsing – everything from product highlights to redemption options is now crystal clear.

To make it even easier to complete your collection, we’ve introduced a brand-new feature: Stamp Sharing. Just enter your friend’s phone number to instantly share your FunStamps – helping you complete your collection of Unbox Your Perfume Sets in no time. It’s a smoother, smarter, and more rewarding experience.

How to Collect and Redeem FunStamps
Step 1: Download the 7-Eleven App and link your yuu Account.
Step 2: When shopping in-store, present your yuu ID (or pay using your linked Octopus or Hang Seng enJoy card) before payment to earn FunStamps – or shop via the 7-Eleven App to earn them automatically.
Step 3: Choose your preferred redemption offer.
Step 4: Once you’ve collected enough FunStamps, redeem your reward voucher and present the QR code in-store to collect your item.

Perfume Bottle Usage Warning:

  • This product is not a toy and is not suitable for children under 6 years old to use alone.
  • This product may contain small parts and poses a potential choking hazard. Adult supervision is required.
  • Perfume pouring should always be done under adult supervision.
  • Users must follow the perfume’s usage instructions, age recommendations and any other specified usage restrictions.
  • Damage caused by incorrect usage will not be covered.

Perfume Bottle Care Instructions:

  • Rinse thoroughly with warm water before first use.
  • Ensure the bottle is completely dry before filling.
  • Do not fill with more than 30ml of liquid.
  • Store in a cool, shaded place away from direct sunlight or heat sources to avoid deterioration.
  • Always close the cap tightly and keep the bottle upright to minimise exposure to air and reduce the risk of oxidation.
  • Clean the spray nozzle regularly to prevent clogging.
  • Minor colour variations in printed patterns are normal.
  • The bottle is made of glass and is fragile – handle with care. Do not drop, hit, or knock the bottle. Avoid using metal or hard objects to strike it.
  • Stop use immediately if cracks or damage are found, to avoid injury.

Perfume Usage Warnings:

  • Perfume is flammable – keep away from flames, sparks, and heat sources.
  • Avoid contact with eyes or inflamed skin. In case of accidental contact, rinse thoroughly with water and seek medical advice.
  • Do not inhale.
  • Keep out of reach of children.
  • This is not a toy. Not suitable for unsupervised use by children under 4 years old.
  • If redness, itching, or discomfort occurs, stop use immediately and consult a doctor.
  • BeCandle is not responsible for any allergic reactions caused by use of this product.
  • Results may vary by individual. BeCandle makes no guarantees regarding product effects.
  • To the fullest extent permitted by law, BeCandle is not liable for any direct or indirect damages.
  • BeCandle is not responsible for damage caused by improper use.

Perfume Usage Instructions:

  • Store in a cool, dry, and well-ventilated place. Avoid direct sunlight.
  • For external use only. Do not ingest.
  • Perform a patch test before use – apply to the inside of the wrist or behind the ear to check for skin sensitivity.

This promotion is not available at Inspiration Lake, the Disneyland Administration Building, or the Hong Kong Disneyland Resort food kiosks.

Product images are for reference only. Actual sizes may vary. All redemption prices include the plastic shopping bag levy. The cash portion of all “Unbox Your Perfume” redemptions does not qualify for FunStamps, yuu Points, or the 5% discount for Hang Seng enJoy Card payments. Prices are shown in Hong Kong dollars for Hong Kong stores and in Macanese patacas for Macau stores.

FunStamps accumulated during the promotion period can only be used for redemption within the same promotion period. Once the promotion ends, any unused stamps will become invalid. Stamps from different promotion periods cannot be combined or transferred to other promotions. After collecting the specified number of digital FunStamps, customers can redeem a “Redemption Coupon” via the 7-Eleven App and must complete the redemption in-store. Once digital stamps are deducted, they will not be reissued under any circumstances. Redemption is subject to actual store stock availability – please check with store staff for details. To redeem in-store, scan the QR code from the redemption coupon at the cashier. For redemptions using physical stamps, the corresponding stamp collection card will be retained by 7-Eleven. If the number of stamps exceeds the required amount, the excess will not be returned. Damaged, stained, or counterfeit stamps will be deemed invalid. Only original or photocopied full stamp collection cards will be accepted; other formats will not be accepted. If an order is cancelled or refunded, the corresponding number of digital stamps will be automatically deducted from the user’s App account. For in-store refunds, physical stamps must be returned together with the item.

Hashtag: #7-Eleven

The issuer is solely responsible for the content of this announcement.

Advertisement

Media OutReach

FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

Published

on

The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.

NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.

FikaGO Blending Pet Stroller with Modern Lifestyle Design

Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.

“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO

SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.

The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.

“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO

As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.

Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer




YouTube:

The issuer is solely responsible for the content of this announcement.

About FikaGO

FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.

Continue Reading

Media OutReach

Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

Published

on

HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

Asian Flavour Duet: A Culinary Journey Through Heritage and Innovation

Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.
(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.


The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.
Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.


As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants
Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants


In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

Building the Future Together: Deepening Global Partnerships

With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About Asia’s 50 Best Restaurants

Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.

Continue Reading

Media OutReach

DHL Express appoints new commercial lead for Asia Pacific

Published

on

  • Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026

SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.

Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express

Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.

“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.

In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.

“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.

The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL


The issuer is solely responsible for the content of this announcement.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

Continue Reading

Trending