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7-Eleven X Peko-chan X Sho-chan: New Year, New Look Makeover

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Redeem 4 Limited-Edition “Denim Style Cushions” Plus “Magic Cling Fai Chun” to Decorate Your Home and Bring Good Luck

HONG KONG SAR – Media OutReach Newswire – 23 January 2025 – 7-Eleven is here to help you celebrate a joyful and prosperous Year of the Snake! Following the overwhelming popularity of our first “New Year, New Look” collection featuring 8 Denim Style bags with Peko-chan and Sho-chan, we’re delighted to announce the second wave of our exciting Chinese New Year campaign!

Get ready to welcome even more cuteness and good fortune with 4 limited-edition Denim Style Cushions starring the beloved Peko-chan and Sho-chan. These soft and stylish cushions will not only add a fresh touch to your home décor but also serve as lucky charms for your home or office. May they bring you good luck, prosperity, and a wonderful start to the New Year! These adorable and practical Denim Style Cushions will be available in 7-Eleven stores from 7am on 22 January. Don’t miss out – grab yours while stocks last!

Limited-Edition Denim Style Cushions: Add a Touch of Fun to Your New Year Décor!
These festive Denim Style Cushions are crafted from soft and cosy fabric in a vibrant red and blue colour scheme. Adorned with Japanese-inspired patterns and featuring the adorable Peko-chan and Sho-chan, these cushions are designed to bring you good luck and happiness in the New Year.

The collection includes 4 stylish designs in both round and square shapes. The round cushions showcase close-up portraits of Peko-chan and Sho-chan, while the square cushions feature Peko-chan, Sho-chan and other Japanese motifs interwoven together. Made from irresistibly soft material, these cushions are perfect for cuddling or using as back support at home or in the office.

With their festive colours and auspicious patterns, these Denim Style Cushions symbolise good fortune and success in the year ahead. Whether you keep them for yourself or give them as gifts to loved ones, they’re sure to add a touch of warmth and joy to your New Year celebrations.

Denim Style Cushion Product Details:

1. Sho-chan Denim Style Round Cushion

This New Year, surround yourself with good fortune and cheer! This cushion features the energetic Sho-chan with a big, joyful smile, radiating New Year blessings and spreading festive cheer. May it bring you good health and happiness throughout the year!

This Denim Style Cushion comes in a stylish deep blue colour, complemented by light blue and dark red stripes and blooming flowers, symbolising prosperity and good fortune. It’s sure to be a delightful addition to your home décor!

Product Dimensions:
Cushion diameter: Approx. 37cm

2. Peko-chan Denim Style Round Cushion

Beloved by all ages, Peko-chan takes the form of a round cushion to bring you New Year blessings! With her signature red bow and adorable tongue-out expression, she’s sure to be a delightful source of joy this Chinese New Year.

This Denim Style Cushion comes in an elegant brick red colour, complemented by Japanese-inspired wave patterns, adding a touch of festive cheer and happiness to any corner of your home. Don’t miss out on this charming cushion, especially if you have a soft spot for all things cute and kawaii!

Product Dimensions:
Cushion diameter: Approx. 37cm

3. Double-Sided Denim Print Square Cushion

It’s time to give your home a New Year refresh! This Denim Style Cushion features a denim-like pattern with an assortment of Japanese New Year floral motifs, beautifully complementing the gold accents of Sho-chan and Peko-chan. This design symbolises wealth, prosperity and good fortune. With its blend of Japanese aesthetics and understated style, this soft and comfortable cushion is perfect for cuddling or using as back support at home or in the office. It’s a must-have item for the New Year!

Product Dimensions:
Cushion length: Approx. 35cm

4. Double-Sided Lucky Square Cushion

This Denim Style Cushion features a unique double-sided design with a blue front and a dark red back, both adorned with the auspicious Chinese character for “luck” (吉) and other Japanese-inspired patterns. It’s overflowing with blessings and joy, wishing you a lucky and prosperous Year of the Snake! Sho-chan playfully mimics Peko-chan’s signature tongue-out expression, bringing laughter and adding to the adorable charm of this cushion. Get ready for a Lunar New Year filled with joy and good fortune!

Product Dimensions:
Cushion length: Approx. 35cm

WARNING:

  1. This product is a cushion, not a toy. Not suitable for children under 4 years of age.
  2. Adult supervision is required for children using this product.

USE & CARE:

  1. Keep away from fire and heat to avoid fire hazard or damage.
  2. Hand wash only, do not iron.
  3. Do not bleach, tumble dry, or dry clean.
  4. Slight colour variations in the pattern are normal.

“Denim Style Cushion” Promotion Details:

How to Collect Physical Stamps and Digital FunStamps:
From now until 25 February 2025, customers can earn 1 physical stamp or digital FunStamp with a single purchase of $20# or more at 7-Eleven stores* or online. For every additional $10 spent, you’ll receive another stamp.

To collect FunStamps with online purchases, customers must download the 7-Eleven app, register as a member, and link their yuu Account. For in-store purchases, customers need to either have their yuu ID scanned by the cashier before payment or pay with a linked Octopus or Hang Seng enJoy card. Stamps are awarded based on single transactions; split transactions are not allowed. Digital and physical stamps cannot be exchanged or combined for redemption.

“Denim Style Cushion” Redemption Details:

FunStamps: From 22 January (7am onwards) to 28 February 2025, collect 5 FunStamps and add $68 to redeem your favourite “Denim Style Cushion.”

Physical Stamps: From 22 January (7am onwards) to 28 February 2025, collect 8 physical stamps and add $68 to redeem your favourite “Denim Style Cushion.” Enjoy $10 off when redeeming 2 cushions (16 stamps plus $126).

Special Offer for yuu Rewards Members:
From 22 January to 28 February 2025, redeem your favourite “Denim Style Cushion” with 8,800 yuu Points + $28.

Choose your favourite! Customers can select their preferred cushion design.


Magic Cling Fai Chun: Share the Trendiest Blessings with Your Loved Ones!
What better way to decorate your home for the New Year than with festive fai chun that bring good luck and positive vibes? 7-Eleven presents two sets of “Magic Cling Fai Chun” to help you celebrate the Lunar New Year in style! These fai chun are not only fun and colourful, but they also feature a practical static cling design that allows for easy removal and reuse without leaving any marks. Each set includes 7-8 fai chun of varying sizes, all featuring the adorable and quirky Sho-chan and Peko-chan. They’re so fun and auspicious, you’ll want to collect both sets! Stick these unique fai chun on windows, doors, walls, refrigerators, or any smooth surface to fill every corner of your home with a cheerful and playful New Year atmosphere. Perfect for decorating or gifting!

For “Magic Cling Fai Chun” product details, please refer to the attached table.

1. “Happy New Ear!” Fai Chun Set
This set includes the following 4 festive fai chun:

  • 長Hea長有 (“May you have a long and relaxing life!”)
  • 年年有餘 (“May you have abundance every year!”)
  • Happy New Ear! (A playful twist on “Happy New Year!”)
  • 招財 (“May you attract wealth!”)
2. “Eye-Poppin’ Good Luck” Fai Chun Set
This set includes the following 4 festive fai chun:

  • 桃花極旺 (“May your love life be prosperous!”)
  • 恭喜發財 (“Wishing you prosperity and wealth!”)
  • 好事成雙 (“May good things come in pairs!”)
  • 招福 (“May you attract good fortune!”)
Product Dimensions:

1. “Happy New Ear!” Fai Chun Set

  • 長Hea長有: Approx. 19cm wide x 16cm high
  • 年年有餘: Approx. 10cm wide x 25cm high
  • Happy New Ear!: Approx. 29cm wide x 14cm high
  • 招財: Approx. 12cm wide x 13cm high
  • Festive Design: Approx. 5cm wide x 8cm high

2. “Eye-Poppin’ Good Luck” Fai Chun Set

  • 桃花極旺: Approx. 10cm wide x 25cm high
  • 恭喜發財: Approx. 19cm wide x 17cm high
  • 好事成雙: Approx. 27cm wide x 11cm high
  • 招福: Approx. 13cm wide x 14cm high
  • Festive Design: Approx. 5cm wide x 8cm high

WARNING:

  1. We are not responsible for any damage caused by improper use.
  2. This product is not a toy. Not suitable for children under 4 years of age.

USE & CARE:

  1. Once the static cling is positioned and applied, avoid touching it as much as possible, as any movement or repeated peeling and sticking will cause static loss, thereby reducing or even eliminating the static cling function.
  2. Avoid using on uneven, damp or dirty surfaces.
  3. Avoid placing near ventilation systems or air vents.
  4. Suitable for indoor use only.

“Happy New Ear! Magic Cling Fai Chun” Promotion Details:
From 22 January (7am onwards) to 28 February 2025, add $32 to any purchase# at 7-Eleven stores* to redeem 1 set of “Happy New Ear! Magic Cling Fai Chun,” or add $58 to redeem 2 sets.

Special Offer for yuu Rewards Members:
From 22 January to 28 February 2025, redeem 2 sets of “Happy New Ear! Magic Cling Fai Chun” with 3,800 yuu Points + $38.

Limited quantities available, while stocks last. Images are for reference only; actual product sizes may vary.

FunStamp redemptions are only valid in Hong Kong.

*This promotion is not valid at Inspiration Lake Recreation Centre, Team Disney Building, or food kiosks inside Hong Kong Disneyland Resort.

Product images are for reference only; actual product sizes may vary.

Purchases to redeem “Denim Style Cushions” are not eligible for FunStamps, yuu Points, or the 5% discount when paying with a Hang Seng enJoy card. Purchases to redeem “Happy New Ear! Magic Cling Fai Chun” are eligible for yuu Points and the 5% discount with a Hang Seng enJoy card, but not for FunStamps. For details, please visit our website.

#Eligible spending excludes 7-Eleven Pre-order products, yuu pre-order products, cigarettes, milk powder (all types), diapers, redemption items under stamp promotions, online game cards, mobile phone top-up cards/SIM cards/value coupons, Octopus cards/products, Macau Pass cards/products, gift cards, prepaid cards, admission tickets/tickets/stamps of any kind, plastic shopping bag charges, and other service items. (Other service items include but are not limited to the last 10 Octopus transaction records printing, prepayment, e-coupons, bill payment, donations, value-added services (including but not limited to Octopus, Macau Pass/MPay, Alipay, WeChat Pay, “Tap & Go”, TNG and other e-wallets), fax and photocopying services, mobile phone charging services, parcel pick-up and return services, lockers, parking fee payment, Inspiration Lake activities, self-service laundry services, etc.) For more details, please visit our website.
Hashtag: #7ElevenHK

The issuer is solely responsible for the content of this announcement.

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Tropicana Twister Builds Homes That Could Change Lives for Generations

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Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.

Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.

“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”

Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”

“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).

More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.

While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.

“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”

With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.

For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.

Hashtag: #TropicanaTwister

The issuer is solely responsible for the content of this announcement.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit , and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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Student bonds are built at SIM from orientation to graduation

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SINGAPORE – Media OutReach Newswire – 22 April 2026 – As universities adapt to hybrid learning and evolving workforce expectations, student relationships are increasingly being treated not as incidental, but as a designed part of the education journey. Across higher education, there is growing recognition that peer interaction, collaboration, and shared experiences contribute to how students learn, work, and transition into employment. This shift is prompting institutions to rethink how engagement is built from the moment students enter campus through to graduation.

From Orientation to a Continuous Student Journey

Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.

Building Bonds Through Shared Experiences

Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.

Learning Beyond the Classroom

The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.

A Diverse and Global Learning Environment

With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.

Connecting Student Experience to Career Outcomes

The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.

Redefining the University Experience

As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.

Reference:

  1. Project 1095 – https://project1095.simge.edu.sg/
  2. Singapore Institute of Management – https://www.sim.edu.sg
  3. SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview

Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills

The issuer is solely responsible for the content of this announcement.

About SIM Global Education

SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.

SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.

For more information on SIM Global Education, visit .

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Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan

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WUZHISHAN, CHINA – Media OutReach Newswire – 21 April 2026 – From April 15 to 19, a series of events at the Wuzhishan sub-venue of Hainan’s Sanyuesan festival took place in full swing, spreading rich ethnic vibes to every corner of the city and drawing passersby — both local residents and tourists — to stop, watch, and take photos.

Sanyuesan Festival Gets Modern Makeover in Wuzhishan

Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.

“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”

The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.

This year’s activities in Wuzhishan embraced a dynamic model that intertwines rainforest ecology, intangible cultural heritage, fashion, technology, and tourism. Attendees were treated to a festival experience that was engaging, immersive, and visually stunning. Drones illuminated the night sky, tracing ancient Li totems, like the “Gan’gong Bird,” while diverse performances including intangible cultural heritage shows, original dance dramas, and live performances captivated the audience. A 600-seat long buffet table was set up along the water, where visitors savored authentic local flavors, such as sour fish soup and three-color sticky rice, amid the lively atmosphere.

The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.

“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”

Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.

Hashtag: #Sanyuesan

The issuer is solely responsible for the content of this announcement.

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