Media OutReach
A New Urban Revolution, Unexpectedly from Vietnam: Vinhomes Green Paradise
According to research by Knight Frank, demand for sustainable real estate is being led decisively by younger generations. A significant majority of respondents in its Next Generation Survey indicated they are willing to pay up to 20 percent more for environmentally friendly products. More importantly, this preference is already translating into action: 63 percent of Millennials have invested in sustainable portfolios, compared with just 35 percent of Baby Boomers.
At the very top of the wealth pyramid, ultra-high-net-worth individuals are setting explicit targets to reduce their personal carbon emissions. Real estate, among the most carbon-intensive and capital-heavy asset classes, is therefore under direct pressure to evolve. At the same time, institutional investors are placing growing emphasis on social outcomes, from workplace wellbeing to broader community health. Assets that fail to meet these expectations increasingly face liquidity risk.
In this context, ESG is now widely understood as a form of future-proofing. Like a massive ship altering course in open waters, the global real estate industry may take time to visibly change direction. But once the new trajectory is set, those that fail to adapt will inevitably be left behind.
The Limits of Retrofitted Sustainability
Yet most cities were never designed for this moment. Built for speed, density, and economic efficiency, they now struggle to reconcile legacy structures with contemporary ESG demands. The prevailing response has been retrofitting, adding green technologies, improving energy efficiency, or introducing pockets of open space where possible.
These measures are necessary, but they reveal a fundamental limitation. ESG, when layered onto an outdated urban model, can only go so far. There is a ceiling to how sustainable a city can become if its foundations were never meant to support that vision.
This raises a more radical question: What if ESG were not an upgrade, but the starting point? What if a city were conceived entirely around environmental balance, social wellbeing, and long-term governance from its very first blueprint?
An answer to that question is emerging, not from Europe or North America, but from Vietnam.
Vinhomes Green Paradise and the Idea of “ESG++ from the Ground Up”
On the southern edge of Ho Chi Minh City, where land meets sea, Vingroup is developing what many observers consider one of the world’s rare examples of a truly next-generation urban model, Vinhomes Green Paradise.
This is not a conventional large-scale real estate project with sustainability features added along the way. It is a city built entirely on the logic of ESG, what some experts have begun to describe as “ESG++ from the ground up”.
The location itself tells the first chapter of that story. Vinhomes Green Paradise is framed by the East Sea and a vast mangrove ecosystem recognized by UNESCO as a World Biosphere Reserve. Spanning more than 75,000 hectares, the Can Gio mangrove forest is one of Southeast Asia’s most important natural assets, functioning as a carbon sink, a biodiversity haven, and a natural coastal defense system.
Rather than pushing against this environment, the project is shaped by it.
Covering 2,870 hectares, Vinhomes Green Paradise maintains a construction density of just 16 percent. The overwhelming majority of land is dedicated to green space and water. A 121-kilometer coastline defines the city’s interface with the sea, while at its heart lies an 800-hectare natural seawater lagoon, an ecological and civic centerpiece rarely seen even among the world’s most ambitious coastal cities.
Here, nature is not an amenity. It is infrastructure.
A Global Contender for the Cities of the Future
Because of this foundational approach, Vinhomes Green Paradise is increasingly viewed as a strong Asian contender, often described as a “hidden gem”, in global initiatives recognizing future-ready urban developments.
Environmental integration alone, however, does not define the project. Its aspiration extends equally to technology, governance, and human experience.
Designed as a fully integrated smart city, Vinhomes Green Paradise applies IoT, big data, and artificial intelligence across urban management, operations, and environmental monitoring. The objective is not technological spectacle, but a city that operates intelligently, efficiently, and transparently, one that adapts in real time to how people live, move, and interact.
If the environment forms the foundation and technology provides the nervous system, people are unmistakably at the center of Vinhomes Green Paradise.
The project’s social infrastructure is planned as a cohesive ecosystem rather than a collection of isolated amenities. Healthcare is anchored by Vinmec, in collaboration with Cleveland Clinic, bringing international clinical standards into everyday urban life. Education is delivered through Vinschool alongside Brighton College, ensuring continuity from early education to globally benchmarked schooling.
The city’s vision extends across generations. Purpose-built senior living, cultural venues, and public spaces are seamlessly integrated. A seven-hectare waterfront theater establishes a cultural anchor, while sports and recreation are elevated through two championship 18-hole golf courses designed by firms founded by Tiger Woods and Robert Trent Jones. Large-scale entertainment and lifestyle destinations further contribute to a city that is not only sustainable, but vibrant.
According to Arnaud Ginolin, Managing Director of Boston Consulting Group in Vietnam, Vinhomes Green Paradise brings together all the elements required to establish a new global benchmark, one that balances sustainability with dynamism and ESG principles with holistic human experience.
Vietnam’s Statement to the World
In the first nine months of 2025, Vietnam recorded more than 58,000 successful real estate transactions, doubling year on year. In Hanoi and Ho Chi Minh City, primary residential prices have reached historic highs, compressing opportunities and pushing investors toward new frontiers.
Can Gio has emerged as one of those frontiers. Once viewed as a geographic dead end, the district is now being repositioned as Ho Chi Minh City’s strategic gateway to the sea. Search interest has surged, and capital flows from northern Vietnam are increasingly directed southward.
Infrastructure is the catalyst behind this transformation. Planned high-speed rail will connect central Ho Chi Minh City to Can Gio in just minutes. The long-awaited Can Gio Bridge is set to remove persistent bottlenecks. New interregional road links, port developments, and proximity to Long Thanh International Airport are integrating the area into regional and global trade networks.
What was once peripheral is becoming strategic.
In an era when many of the world’s great cities are struggling to reinvent themselves, Vietnam is offering a different answer: Build differently from the start. Use ESG not as a corrective tool, but as a foundation.
Vinhomes Green Paradise is therefore a statement, about where the next ideas in urban living may come from, and how sustainability, human wellbeing, and long-term value can be aligned rather than traded off.
While the ESG conversation has long been dominated by Western capitals, one of its most ambitious realizations is taking shape in Southeast Asia, guided by willingness to rethink the fundamentals of urban life.
Hashtag: #VinhomesGreenParadise
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Media OutReach
FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
Media OutReach
DHL Express appoints new commercial lead for Asia Pacific
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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