Media OutReach
A Well-Oiled Machinery & Equipment Sector: The Silent Strength Powering Malaysia’s Semiconductor Manufacturing Excellence
This is not the story of flashy innovation or overnight success. It’s the story of four decades spent mastering the unglamorous but indispensable, precision robots that place components with microscopic accuracy, testing equipment that validates every nanometer, and clean room systems that maintain environments more sterile than operating theatres. Behind every chip that rolls off a Malaysian assembly line lies this web of engineering excellence, a competitive advantage so deeply embedded that even global giants struggle to replicate it.
Malaysia ranks as the sixth largest semiconductor exporter globally and commands 13 per cent of the world’s Assembly, Testing and Packaging Operations.
As Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, CEO of the Malaysian Investment Development Authority (MIDA), puts it, “When global semiconductor companies look at Malaysia, they see our competitive costs or our location, But, what really differentiates us is our comprehensive Machinery and Equipment (M&E ecosystem) — the ability to not just build but continuously innovate and maintain the incredibly sophisticated equipment that semiconductor operation depends on.
The integrated Machinery and Equipment (M&E) ecosystem has been fundamentally shaped by key Foreign Investments (FI) that serve as catalysts for local capacity building. Global leaders specialising in front-end equipment, such as LAM Research and Applied Materials, have established major manufacturing and support operations in Malaysia, creating extensive sourcing opportunities for local players. At the same time, back-end equipment innovator Besi APAC and Cohu actively collaborates with Malaysian companies, transferring expertise in high-precision manufacturing. This strategic integration has played a critical role in advancing homegrown champions such as Pentamaster, Vitrox, Greatech, Tonasco and SFP, enabling them to evolve from simple component suppliers into engineering partners capable of meeting global standards in advanced packaging and complex assembly.
This robust ecosystem, honed across generations of manufacturing excellence, is Malaysia’s quiet competitive edge. It comprises a complete value chain, supported by our foundational engineering support expertise in precision machining, tooling, and high-tolerance metal fabrication, which forms the physical backbone for more complex automated equipment and robotics. And now, as the country pivots from its decades-long dominance in downstream activities toward capturing high-value front-end segments, that machinery and equipment foundation is about to become its most potent weapon.
MIDA’s Gameplan: A Multi-Pronged Strategic Push
The shift is as ambitious as it is necessary. High-value segments such as chip design and advanced manufacturing technologies depend on specialised M&E such as lithography, deposition, and etching equipment — critical processes that define the performance and capabilities of every modern chip.
MIDA is spearheading the shift by positioning Malaysia as a regional hub for front-end semiconductor M&E manufacturing, guided by clear mandates from the New Industrial Master Plan (NIMP) 2030 and the National Semiconductor Strategy (NSS). On the international front, the agency is actively courting global pioneers in front-end equipment manufacturing to attract anchor investments that will accelerate the development of a sophisticated, high-value manufacturing ecosystem within Malaysia.
The strategic push, however, goes beyond just attracting investments. MIDA is building a thriving high-tech ecosystem to support technology transfer, knowledge exchange and collaborative innovation. The agency maps local manufacturers and facilitate high-impact business matching at key events like SEMICON Southeast Asia 2025, creating direct pathways for Malaysian suppliers to embed themselves into global supply chains and engage with industry titans like ASML, Ferrotec, and Micron.
The goal is nothing less than repositioning Malaysian M&E companies from component suppliers to strategic innovation partners in the most critical segments of the global value chain.
Nurturing Homegrown Champions
Yet for all the emphasis on global partnerships, MIDA understand that Malaysia’s semiconductor future must be built on homegrown capabilities. The focus has shifted toward nurturing deep expertise in highly specialised areas such as, advanced mechatronics, precision optics, and complex process technologies. Through targeted facilitation and incentives. the government is betting that Malaysian companies can close the gap with global leaders faster than anyone expects.
Industry veterans like Chuah Choon Bin, founder and executive chairman of Penang-based Pentamaster Corporation Berhad, welcome the support. “In today’s fiercely competitive environment, where intense price competition particularly from China continues to put pressure on margins, the financial support from the government is crucial to help Malaysian companies like us to remain competitive globally,” he explains.
For Pentamaster, which has been operating since 1991, the fiscal support provided by the Malaysian Government through MIDA have been transformative. “These facilitation allow us to intensify R&D, adopt cutting-edge technologies and expand into advanced technology areas in the ATE and FAS segments.” Chuah notes. “They provide the necessary support for us to invest in next-generation technologies like advanced packaging technologies and shorten our time-to-market, which is critical in an industry driven by rapid innovation cycles,”.
Pentamaster’s story reflects the broader heritage that makes Malaysia’s M&E sector resilient. Back then, Penang hosted a deep ecosystem in M&E, electronics, sheet metal fabrication and semiconductor manufacturing.
That heritage, Chuah said, “provided Pentamaster with access to a skilled workforce, precision engineering know-how and a strong supplier network”, advantages that continue to pay dividends today.
The Turning Point
This evolving narrative marks a crucial turning point for Malaysia: the country is ascending from an auxiliary support role to a core position in the advanced chip production infrastructure. The country that spent decades perfecting the machinery behind the scenes is stepping into the spotlight, ready to claim its place among the semiconductor elite.
For a nation that has always let its work speak louder than its words, this moment feels both inevitable and earned. Malaysia’s enduring semiconductor legacy, built on precision, persistence, and the unglamorous art of making things work, is about to be cemented on the global map.
And, the machinery that got them here is just getting started.
Hashtag: #MIDA
The issuer is solely responsible for the content of this announcement.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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