Media OutReach
Adrian Cheng Unveils ALMAD Group
Propelling transformative industries in emerging markets, driving digital assets and globalizing K11 by AC ecosystem
HONG KONG SAR – Media OutReach Newswire – 22 September 2025 – ALMAD Group (“the group”) officially launched today, dedicated to harnessing tomorrow’s opportunities across nine transformative paradigms. Founded by renowned entrepreneur Adrian Cheng, the group’s forward-looking portfolio strategically focuses on the digital space and emerging markets, including Mainland China, ASEAN countries, the Middle East and beyond, along the following three directions:
- Investing in transformative industries, including culture, entertainment, sports, media, healthcare, commercial management and cultural tourism in emerging markets
- Breaking boundaries in digital and virtual assets
- Globalizing K11 by AC cultural ecosystem
Adrian Cheng, Founder and Executive Chairman of ALMAD Group, said, “We are living in an era of profound change in the global economy, where new frontiers are emerging at an unprecedented pace. From ideation two years ago, we have been determined to build ALMAD Group as a movement propelling this shift, investing in transformative industries in emerging markets such as ASEAN and the Middle East, while advancing globally in digital assets and cultural industries.”
“Our mission is clear: to build what the next generation needs and to shape a future economy filled with possibilities,” Adrian Cheng continued.
Investing in Transformative Industries in Emerging Markets
Headquartered in Hong Kong, ALMAD Group strives to be the international hub’s iconic global platform and delivers long-term growth with its footprint worldwide. Its transformative industry priorities span across culture, entertainment, sports, media, healthcare, commercial management and cultural tourism. These targeted industries not only demonstrate strong commercial viability today, but possess potential to shape the global economy and society in the next twenty years, capable of serving market needs of Gen Z and Gen Alpha ahead.
“We firmly believe that Hong Kong is a resilient community with a global outlook, widely recognized as a bridge to the world,” Adrian Cheng stated. “As ALMAD Group’s movement evolves, I look forward to unveiling more projects in the near future, showcasing the group’s commitment to transforming vision to action.”
Breaking Boundaries in Digital and Virtual Assets
ALMAD Group aspires to stand at the forefront of Web3 financial innovation, with a forward-looking strategy to explore investments in digital asset, real-world asset (RWA) tokenization and other emerging opportunities, having regard to the evolving market and regulatory landscape. Applications leveraging blockchain technology and immersive digital experiences will also be explored across industries, as this wave of creativity unlocks new possibilities.
As a dedicated supporter of new frontiers, Adrian Cheng has long provided early-stage funding to empower technology start-ups. Previous investment successes included Xiaohongshu, XPeng Motors, Micro Connect and others, which enabled these companies to develop groundbreaking solutions and achieve commercial success. He will guide the group’s financial and technology investment strategies, driving dynamic growth to shape the economy of tomorrow.
Globalizing K11 by AC Cultural Ecosystem
K11 by AC is a cultural brand and a member of ALMAD Group, driven by the deep professional experience of Adrian Cheng and his visionary management team. The brand is redefining the cultural landscape by managing retail assets and art and cultural districts for a diverse range of landlords. Under Adrian Cheng’s leadership, K11 by AC’s core differentiation lies in its use of cultural content, co-creation of brand experience, commercial management, and strong CRM capabilities targeting younger and more affluent demographics.
Besides, K11 by AC’s Anime IP business, Experience 11, is also rapidly expanding in Mainland China and the Middle East. It curates experiences with leading Anime IPs from around the world, leveraging its global art network and expertise. This segment strengthens the cultural ecosystem by capturing the fast-expanding ACGN (Animation, Comic, Game and Novel) and “two-dimensions” industries, which are highly popular across Gen Z, Gen Alpha and more. K11 by AC is also scaling its Gentry Club business, a high-privacy luxury city club for cultural lovers themed around artisanal lifestyle.
A Continued Journey of Business Innovation
ALMAD Group embodies Adrian Cheng’s latest endeavor in pioneering models and ecosystem innovation. He launched K11 in 2008, the world’s first cultural commerce model that seamlessly integrates art, design, and retail. His leadership has driven transformative projects, including Victoria Dockside, Hong Kong’s US$2.6 billion global art and cultural district featuring K11 MUSEA. As ALMAD Group expands Adrian Cheng’s business ecosystem into new exciting segments, it continues to attract mission-aligned entrepreneurs and strategic investors in a collective journey to realize tangible opportunities.
Hashtag: #AdrianCheng #ALMADGroup
The issuer is solely responsible for the content of this announcement.
About Dr. Adrian Cheng
Dr. Adrian Cheng is a visionary business leader and cultural entrepreneur, serving as Founder and Executive Chairman of ALMAD Group, Founder and Executive Chairman of K11 by AC, and the Founder of K11. He launched K11 in 2008 and pioneered the cultural commerce model. He had also led teams to shape landmark projects such as Victoria Dockside, Kai Tak Sports Park and others. Under his leadership, K11 by AC has embarked on strategic plans to expand its cultural retail footprint globally, as well as new market-shaping experiential IP offerings. He is also the founder of K11 Art Foundation and the K11 Craft & Guild Foundation, which focus on incubating emerging artists and preserving Chinese craftsmanship. As a community leader, Dr. Adrian Cheng is committed to Creating Shared Value with society and founded “The WEMP Foundation”, dedicated to supporting children’s mental well-being.
About ALMAD Group
Founded by Dr. Adrian Cheng, ALMAD Group is a Hong Kong-based global group, dedicated to investing in the nine transformative paradigms poised to shape the global economy over the next twenty years. Its portfolio covers the digital space and emerging markets, including Mainland China, ASEAN countries, the Middle East and beyond. The group follows three directions in its forward-looking portfolio: (1) investing in transformative industries, including culture, entertainment, sports, media, healthcare, commercial management and cultural tourism in emerging markets; (2) breaking boundaries in digital and virtual assets; and (3) globalizing the K11 by AC cultural ecosystem.
Media OutReach
Celebrate, Rest, and Recharge This Raya With XIXILI’s Sleepwear Collection
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Vingroup Introduces Special Program to Support Customers Amid Rising Fuel Costs
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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