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AI and Blockchain Innovations Propel Singapore’s Fintech Evolution Amid Investment Recalibration: KPMG’s Pulse of Fintech H2’24
- Singapore’s fintech investment recalibrated to US$1.3 billion in 2024, in line with global shifts toward sustainable growth.
- Crypto and blockchain investment increased 22 percent in H2’24 to US$267 million, driven by AI-integrated solutions.
- AI-powered fintech surged, with investment jumping from US$24 million in H1’24 to US$160 million in H2’24, reflecting demand for regtech and automation.
- H2’24 fintech deal value grew 41 percent, reflecting a shift toward high-value, early-stage investments.
SINGAPORE – Media OutReach Newswire – 27 February 2025 – Singapore’s fintech sector recalibrated in 2024, with investment totaling US$1.3 billion, the lowest level since 2020. This strategic pivot reflects a global trend as fintech investment reached a seven-year low of US$95.6 billion. Despite reduced funding levels, Singapore’s focus on innovation and sustainability positions it as a leader in AI-driven solutions and blockchain advancements, according to KPMG’s Pulse of Fintech H2’24 report.
Singapore’s Resilience in Fintech Innovation
While the cautious investment environment slowed overall funding, Singapore remains a hub for fintech innovation. Crypto and blockchain investment rose 22 percent in H2’24, reaching US$267 million, fuelled by AI-powered digital asset solutions and blockchain-based financial infrastructure. Strong regulatory frameworks and institutional interest have solidified Singapore’s role as a strategic leader in these emerging sectors.
AI-powered fintech also made significant gains, with investment soaring from US$24 million in H1’24 to nearly US$160 million in H2’24. Investor interest was particularly strong for regtech, business automation and agentic AI solutions.
“If what we’ve seen in the broader investment space is any indication, AI could be a sleeping giant for fintech investment,” said Anton Ruddenklau, Lead of Global Innovation and Fintech, Financial Services, KPMG International. “However, right now, it’s still very early days. There’s definitely a lot of interest in AI, generative AI, agentic AI and automation, but there’s a lot of caution too. Over the next year, AI-focused regtechs will likely see the most traction among investors as financial services companies look for better ways to respond to the increasingly complex regulatory environment.
Shifting Dynamics in Investment Focus
H2’24 saw the total value of Singapore’s fintech deals rise 41 percent, hitting US$781 million, even as deal volume dropped 36 percent. This underscores a growing emphasis on later-stage deals with high scalability and near-term profitability. Early-stage VC interest remains strong as quality-driven investments gain traction.
Globally, fintech investment also trended towards practical solutions, with funding focused on blockchain infrastructure, climate tech and compliance-driven technologies. This alignment with global priorities underscores Singapore’s adaptability and competitive edge.
The Role of Regulatory Clarity in Blockchain Growth
The blockchain and crypto space in Singapore benefitted significantly from regulatory stability, with H2’24 blockchain investment rising by over 20 percent to reach US$267 million. This growth was spurred by AI-powered blockchain applications, blockchain-as-a-service platforms and notable funding rounds such as Partior’s US$80 million raise for its blockchain-based interbank settlement network—the largest in the Asia-Pacific region.
These advancements position Singapore for continued leadership in the digital assets space while aligning with international regulatory trends.
Global investment in digital assets reached US$9.1 billion in 2024—the highest total ever outside of the outlier years of 2022 and 2023, focusing on market infrastructure, tokenisation, and stablecoins. During H2’24, four of the five largest deals occurred in the Americas, including Stripe’s US$1.1 billion acquisition of stablecoin infrastructure company Bridge, a US$525 million raise by Praxis, and a US$200 million raise by Current—all based in the US—and a US$210 million raise by Canada-based Blockstream. A US$100 million raise by UK-based Crytocoin accounted for the largest deal in the EMEA region.
Payments sector in Singapore faces maturity challenges
Singapore’s payments sector, ranked third among fintech verticals, showcased resilience despite operating in a mature ecosystem. H2’24 witnessed a rise in deal count, with nine transactions totalling US$57.4 million. Innovations like FAST, PayNow, and SGQR provide a robust foundation for the sector, enabling further growth in tailored and scalable payment solutions. Opportunity in this fintech segment lies in cross-border and regional expansion, positioning Singapore as a hub for Asia’s payment growth.
On the global stage, the payments sector demonstrated strong momentum in 2024, with funding nearly doubling year-on-year to reach US$31 billion. While this funding surge was heavily influenced by consolidation and strategic transactions, it highlighted the sector’s critical role in the fintech ecosystem. Landmark deals included GRCR’s US$12.5 billion acquisition of Worldpay and Advent International’s US$6.3 billion privatisation of Nuvei, alongside other notable activities such as Mynt’s US$788 million VC raise in the Philippines.
A Forward-Looking Market Outlook
Amid a recalibrating investment landscape, Singapore’s focus on sustainable growth, innovation, and emerging technologies positions the country at the forefront of fintech evolution. With declining interest rates and easing global election uncertainties, 2025 offers opportunities for increased fintech deal activity and new momentum in AI, blockchain, and digital payments. The Singapore Budget 2025 further accelerates this momentum, introducing initiatives to help businesses access and integrate AI at scale and to attract entrepreneurial talent to establish and grow ventures in Singapore.
| H2 2024 | H1 2024 | |||
| Fintech verticals | Total value
US$ (million) |
No of deals | Total value
US$ (million) |
No of deals |
| Reg Tech | $1.5 | 4 | $2.2 | 4 |
| Insur Tech | $100.0 | 2 | $41.5 | 2 |
| Cybersecurity | $3.0 | 1 | $3.0 | 1 |
| Payments | $57.4 | 9 | $66.2 | 6 |
| Digital assets and currencies (crypto/blockchain) | $267.0 | 53 | $219.1 | 82 |
| AI & ML
*these deals are also tagged with other fintech verticals |
$159.9 | 12 | $24.1 | 15 |
Figure 1: Singapore’s fintech verticals deal values and volume for H1 2024 and H2 2024
| Singapore | Global | |||
| Fintech verticals | Ranking | Deal Size | Ranking | Deal Size |
| US$ (million) | US$ (billion) | |||
| Digital assets and currencies (crypto/blockchain) | #1 | $486.09 | #2 | $9.10 |
| Insurtech | #2 | $141.50 | #4 | $3.10 |
| Payments | #3 | $123.60 | #1 | $31.00 |
| Cybersecurity | #4 | $6.00 | #5 | $0.90 |
| Regtech | #5 | $3.71 | #3 | $7.40 |
| Wealthtech | #6 | 0 | #6 | $0.40 |
Figure 2: Ranking of top Singapore and Global’s fintech verticals in deal values for 2024
Global fintech investment
Regionally, the Americas attracted the largest share of fintech investment in 2024—US$63.8 billion across 2,267 deals, including US$50.7 billion across 1,836 deals in the US. The EMEA region attracted US$20.3 billion across 1,465 deals, while the ASPAC region saw US$11.4 billion across 896 deals. At a sector level, the payments space attracted the largest share of investment (US$31 billion), followed by digital assets and currencies (US$9.1 billion), and regtech (US$7.4 billion).
“It’s been a rough year for nearly everyone—fintechs, corporates, VC and PE firms—given the breadth of challenges and uncertainties in the global market. With only a handful of exceptions, no one wanted to pull the trigger on the largest deals—which have long been a mainstay in fintech investment,” said Karim Haji, Global Head of Financial Services, KPMG International. “But there’s a lot to be positive about heading into 2025. Many critical elections are behind us and investment and deal activity is beginning to pick up. We are starting to see more deals coming through because of interest rate cuts in different jurisdictions and the lower cost of funding. However, we will have to wait and see if the changing world trading conditions impact inflation, interest rates and consequently these positive signs of market change.”
Global Key Highlights for 2024
- Global fintech investment fell from US$119.8 billion across 5,382 deals in 2023 to US$95.6 billion across 4,639 deals in 2024.
- The Americas attracted US$63.8 billion in fintech investment across 2,267 deals in 2024, of which the US accounted for US$50.7 billion across 1,836 deals; the EMEA region attracted US$20.3 billion across 1,4645 deals, while the ASPAC region attracted US$11.2 billion across 896 deals.
- Global M&A deal value fell from $60.2 billion to US$49.6 billion between 2023 and 2024; while H2’24 was softer than H1’24, M&A deal value rose from US$7.4 billion to US$14.2 billion between Q3’24 and Q4’24.
- PE investment declined significantly, falling from US$10.5 billion in 2023 to just US$2.6 billion in 2024, while VC investment saw a modest drop from US$49.2 billion in 2023 to US$43.4 billion in 2024.
- Payments was the strongest area of fintech investment globally in 2024, with US$31 billion in investment compared to just US$17.2 billion in 2023; other sectors that saw investment rise year-over-year included digital assets and currencies —from US$8.7 billion to US$9.1 billion, regtech—from US$4.4 billion to US$7.4 billion, proptech—from US$1.9 billion to US$3 billion, and wealthtech—from US$190 million to US$400 million.
- Corporate VC-participating investment globally fell from US$26 .9 billion in 2023 to US$19.6 billion in 2024; only the EMEA region saw corporate investment in VC deals rise—from US$5.1 billion to US$5.8 billion year-over-year. The Americas saw CVC drop from US$13.8 billion to US$9.9 billion, while ASPAC saw CVC investment drop from US$8.0 billion to US$3.9 billion.
Global: Americas sees VC investment drop to six-year low despite record high in Canada
The Americas saw total fintech investment drop from US$77.6 billion in 2023 to a six-year low of US$63.8 billion in 2024. The US accounted for $50.7 billion of this funding—a decline from US$72.8 billion in 2023. Outside of the US, Canada saw a record high of US$9.5 billion in fintech investment during 2024—driven in large part by the buyout of Nuvei—while investment in Brazil softened from US$2.3 billion to US$1.4 billion. Fintech investment dropped slightly from US$32.8 billion to US$31 billion between H1’24 and H2’24. On a more positive note, investment almost doubled between Q3’24 and Q4’24, rising from US$10.8 billion to US$20.2 billion. Within the US, fintech investment dropped from US$28.8 billion to US$21.9 billion between H1’24 and H2’24, although it also rose from US$9.9 billion to US$11.9 billion between Q3’24 and Q4’24.
Global: Fintech investment in EMEA region sinks to US$20.3 billion—lowest total since 2016
Fintech investment in the EMEA region fell from $27.6 billion across 1,833 deals in 2023 to just US$20.3 billion across 1,465 deals in 2024. H2’24 also saw a significant drop compared to H1’24—from US$13 billion across 820 deals to just US$7.3 billion across 645 deals. While the UK accounted for nearly half of all fintech investment in the EMEA region during 2024 (US$9.9 billion), the total was a significant decline compared to 2023 (US$13.6 billion). Germany also saw fintech investment drop between 2024 and 2025—from US$961 million to a ten-year low of US$815 million. The Middle East saw the most positive results in EMEA during 2024, with fintech investment rising from US$1.2 billion to US$2.2 billion year-over year.
Global: Asia-Pacific region sees lowest level of fintech investment in a decade
Total fintech investment in the ASPAC region fell from US$14.6 billion in 2023 to US11.4 billion in 2024—the lowest level of fintech funding seen in the region since 2014. India accounted for the largest share of this total (US$4.1 billion), led by a US$.5 billion raise by WSB Real estate partners in H1’24. Total fintech investment in China dropped from US$2.6 billion to just US$687 million between 2023 and 2024, while Australia saw fintech investment nearly double from US$840 million to US$2.1 billion; fintech investment in Japan held nearly steady year-over-year at US$660 million.
A sense of optimism for 2025
With interest rates declining in many jurisdictions and election uncertainties finally easing, there’s a cautious sense of optimism within the fintech market heading into 2025. The average time between deals has also lengthened significantly, from approximately fifteen months in 2022 to twenty-four months in 2025—the longest it has been in the last decade—which could make 2025 a critical year for deal-making as fintechs look to ensure their continued operations.
While the payments space will likely remain the biggest ticket of investment globally, digital assets and currencies are well positioned for an upswing in investment—particularly when it comes to market infrastructure, digital tokenisation, and stablecoins. AI is also expected to remain a key priority for investors, with regtech and cybersecurity-related solutions likely to see the most interest in H1’25.
Hashtag: #KPMG’
The issuer is solely responsible for the content of this announcement.
About KPMG International
KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.
KPMG firms operate in 143 countries and territories with more than 273,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.
KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
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TSquared Lab launches TSquared Health, an AI-driven longevity ecosystem, with the acquisition of Noviu Health
Dr. Hisham Badaruddin Appointed Chief Medical Officer as TSquared Health Integrates Medical, Biomarker, and AI Longevity Capabilities
SINGAPORE – Media OutReach Newswire – 17 December 2025 – TSquared Lab today announced the launch of TSquared Health, a new longevity-focused company designed to help individuals understand and improve their healthspan. By unifying advanced biomarker testing, wearable-derived insights, AI-supported clinical guidance, and targeted optimisation pathways, TSquared Health delivers a structured and continuous approach to preventive care and healthspan optimisation.
As part of the launch, TSquared Health has acquired the clinical operations of Noviu Health, a longevity-focused medical practice operating for more than two years. The clinical division now spans across two locations, an established clinic at Upper Paya Lebar Road and a new flagship TSquared Health clinic in Singapore’s Central Business District, expanding access to physician-led longevity services.
TSquared Health’s medical strategy will be overseen by Dr. Hisham Badaruddin, a longevity-focused physician who has led preventive health programmes across clinical and corporate settings. He brings deep experience in metabolic and hormonal health, as well as data-informed personalised medicine, strengthening TSquared Health’s commitment to medically rigorous, data-driven longevity care.
From Total Transformation to Lifelong Transformation
TSquared Lab is widely recognised for its Total Transformation Ecosystem, a science-backed framework unifying personal training, recovery, nutrition, and expert coaching into a structured, results-focused journey. With TSquared Health, the ecosystem now extends into medically supervised longevity and healthspan optimisation.
“TSquared Lab was built on the belief that people deserve results that stay with them,” said Afshan Thakkar, CEO and Founder of TSquared Lab. “TSquared Health is the evolution of that vision — taking our transformation philosophy and applying it to longevity. It is not only about how strong you are today, but how strong, sharp, and independent you will remain decades from now. Our goal is to democratise world-class longevity care by making it accessible, actionable, and continuous.”
With metabolic and lifestyle-driven conditions rising across the region, demand for proactive healthcare has never been higher. TSquared Health addresses this need by supporting early identification, prioritised interventions, and doctor-led optimisation before symptoms develop, empowering clients to take control of their long-term well-being.
The TSquared Integrated AI Longevity Ecosystem
The longevity space today is fragmented: most clinics provide basic biomarker insights with limited follow-through, leaving clients without a clear path forward. TSquared Health was designed to close this gap through a fully integrated, closed-loop ecosystem that aligns medical diagnostics with real-world execution. The ecosystem integrates:
- Physician-led Longevity Assessment – Comprehensive medical evaluation focused on metabolic, cardiovascular, hormonal, inflammatory, and cognitive health.
- Advanced Biomarker Panels – Two membership tiers, Signature and Elite panels including a deep baseline and a follow-up round, enabling measurement of meaningful biological change over time
- Wearable & Device Insights – Continuous inputs such as sleep, recovery, activity, and HRV incorporated into interpretation
- AI Insights Layer – transforming biological data into prioritised, actionable steps and continuous monitoring
- Personalised Optimisation Pathways: Integrated support across training, movement, nutrition, recovery, and clinical protocols to help clients implement and sustain improvements
Aligned with TSquared Health’s commitment to accessibility, the Signature and Elite Panels are priced to make high-quality preventive testing available to far more people.
By unifying these five key components into a single coordinated system, TSquared Health ensures clients receive clear guidance, precise priorities, and real-world support that drives measurable change.
Turning Data into Action: The TSquared Healthspan Intelligence Engine
At the centre of the ecosystem is the TSquared Healthspan Intelligence Engine, a proprietary AI system that transforms each client’s biomarker, wearable, and lifestyle data into a personalised healthspan score and a focused set of prioritised actions.
Trained with extensive longevity research, the engine highlights the key factors across metabolic, cardiovascular, hormonal, inflammatory, cognitive, and recovery pathways.
Every output is reviewed by an experienced longevity physician, ensuring insights are medically sound, contextualised, and actionable. Rather than pages of raw numbers, clients receive clear, structured guidance on their results and the steps to take next.
The intelligence engine is included with every Signature and Elite Membership.
TSquared Health’s Closed-Loop Longevity Model
Assess. Interpret. Optimise.
Most longevity programmes stop at the first two steps. TSquared Health is built around the third, turning insights into action to drive measurable, long-term health improvements.
Once priorities are identified, TSquared Health activates targeted clinical pathways across its integrated ecosystem, supporting outcomes in areas such as metabolic health, hormonal balance, inflammation control, cardiovascular and cognitive optimisation, and recovery restoration.
“TSquared Health represents a new frontier in proactive healthcare,” said Dr. Hisham Badaruddin, Chief Medical Officer. “By combining biomarker testing, structured interpretation, and real-world intervention under one ecosystem, we can meaningfully shift the trajectory of our clients’ long-term health.”
Hashtag: #TSquaredLab
The issuer is solely responsible for the content of this announcement.
About TSquared Lab
TSquared Lab is a Singapore-born fitness, health, nutrition, and longevity company building one of the most comprehensive transformation ecosystems in Asia. Its integrated platform includes TSquared Personal Training, TSquared Physio, TSquared Eats, and TSquared Health, combining science-based methodologies, personalised coaching, and clinical insights to help individuals build long-term strength, health, and vitality.
About Dr. Hisham Badaruddin, Chief Medical Officer, TSquared Health
Dr. Hisham Badaruddin is a board-certified medical doctor with more than 30 years of clinical experience spanning internal medicine, metabolic health, men’s health, and preventive care. He is recognised for integrating traditional clinical practice with advanced biomarker analytics, longitudinal health tracking, and evidence-based optimisation strategies.
Before joining TSquared Health, Dr. Hisham led multidisciplinary preventive-health programmes across diverse populations. His clinical philosophy emphasises early detection, personalised intervention, and long-term healthspan improvement.
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Prediction is the New Protection: Gartner® Acknowledged CyCraft as a Sample Vendor We Believe for Emerging AI Cyber Solutions
With AI reshaping cybersecurity landscapes, it is pivotal to adopt unified management that preemptively leverages and secures AI. Integrating AI into cybersecurity defense is one of the emerging trends to combat AI-enabled or affiliated risks. C-suite executives and IT leaders must transit from the traditional detect-and-respond model to an AI-informed, proactive security governance.
Unified Exposed Assets and Attack Surface Management
“The complexity of modern environments leads to fragmented data and isolated visibility. Unified exposure management enables holistic visibility through unified telemetry, enabling comprehensive attack surface visibility, accurate risk assessment and prioritization of remediation efforts.”
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.
CyCraft External Attack Surface Management (EASM) automatically discovers potential external threats, correlates multiple intelligence and provides an overview of digital assets from the attacker’s perspective. Constantly discovering exposed credentials on surface web, dark web or public markets, this module mobilizes early warning and leakage tracing. Moreover, with the exclusively trained AI model, EASM offers mitigation and audit recommendations tailored to various compliance requirements.
AI-empowered Model Safety, Application Security and Posture Governance
“The emerging AI-enabled threat landscape demands more than just faster detection and response; it requires predictive threat intelligence combined with AI-driven analytics and preemptive action. AI and machine learning (ML) technologies must be used to anticipate attack paths and predict where an adversary is likely to strike to more effectively neutralize potential attacks before they begin.”
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.
LLM inherent and related risks are not virtual shadows but substantial threats that jeopardize everyday existence. Since GenAI or LLM outputs are difficult to control, the continuous verification of both input and output is the only way to ensure the validity of a solution.
Built on this logic, CyCraft’s XecGuard is an easily deployable Guardrail module, including cybersecurity, compliance and ethical Guardrails. Defending against Prompt Injection, Jailbreak and Prompt Extraction, XecGuard tackles AI-enabled threats without compromising its performance.
To assess your LLM safety range with quantifiable standards, CyCraft XecArena provides different attack scenarios to compare their performance. Users need to coax the LLM to break its System Prompt or leak confidential information. Join this multi-round testing on XecArena now!
CyCraft continues driving AI innovation in enterprise cybersecurity. In our opinion, this research momentum has further been witnessed by the reception of NeurIPS and EMNLP.
“We believe, being acknowledged in these influential Gartner reports validates our strategic vision and technological innovation,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft Technology. “We’ve consistently invested in AI-driven, preemptive capabilities that enable organizations to stay ahead of invisible threats.”
Limited Evaluation Program
EASM Lite Experience
Evaluation Application
For organizations seeking full functionality, CyCraft is offering a limited evaluation program for 50 qualified enterprises. Participants will receive two External Exposure Analysis Reports, enabling security and governance teams to quantify external attack surface risks and establish data-driven priorities for remediation.
Reports
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.
Disclaimer
Hashtag: #CyCraft
https://www.cycraft.com/en
https://www.linkedin.com/company/cycraft
https://www.facebook.com/cycrafttechnology
The issuer is solely responsible for the content of this announcement.
About CyCraft
CyCraft is a leading AI cybersecurity company, dedicated to automating cybersecurity with AI technology. With a proven track record in government, finance, high-tech semiconductor, and other industries, and strong recognition from international institutions, CyCraft continues to build Asia’s most advanced AI Security Operations Center, fully committed to safeguarding enterprise digital resilience.
Media OutReach
Cheers to New Beginnings: Carlsberg Hong Kong Launches No & Low-Alcohol and Beyond Beer Series for Conscious Celebrations
Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond
HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.
At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.
Carlsberg Hong Kong Toasts to Mindful Drinking Choices
Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.
The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:
- Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
- Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.
These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.
This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.
Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”
Discover What’s Brewing Beyond Beer
Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:
- Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
- HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.
Exclusive Deals to Sip, Shop and Savour
Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.
On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.
Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.
Hashtag: #CarlsbergHongKong
The issuer is solely responsible for the content of this announcement.
About Carlsberg Hong Kong
Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.
With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.
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