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AIA Unveils “On Your Side” Critical Illness Protection Series Featuring Multiple First-in-Market Coverages
Flexible and Precise Protection Solutions Supporting Customer Health Needs at Different Life Stages
- Introduces On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift # , designed for parents, expectant parents and individuals seeking extensive coverage.
- Launches Essence – On Your Side Insurance Plan, offering essential critical illness protection for budget-conscious customers.
HONG KONG SAR – Media OutReach Newswire – 21 November 2025 – AIA Hong Kong & Macau announces the launch of its new “On Your Side” Critical Illness Protection Series products, offering customers flexible and caring health protection solutions tailored to the diverse needs across different life stages.
According to a survey conducted by AIA@, more than half of the parents and individuals planning to have children are concerned about their children developing childhood cancer. Additionally, more than 40% expressed worries about their children potentially suffering from conditions such as Down Syndrome, Attention Deficit / Hyperactivity Disorder (ADHD). They said their greatest concern is that if their children were unfortunately diagnosed with these illnesses, the high medical and caregiving expenses would become a financial burden.
The On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift # (collectively referred as “On Your Side Insurance Plan 2 series”) covers 115 diseases including critical illnesses, early stage critical illnesses and severe child diseases and provides up to 10 additional claims in total for designated diseases1, with the maximum total benefit reaching up to 1,100% of the Initial Sum Assured2, helping customers face long-term health challenges with greater confidence. To better meet the protection needs of children, the First Gift # edition has been further enhanced with first-in-market* benefits, including Waiver of Premium for Down Syndrome^ and Cord Blood Stem Cell Transfusion Benefit^, offering families more extensive coverage. The series also introduces a first-in-market* Top-up Premium Payment Option11 and Top-up Premium Protector, allowing customers to choose a premium payment option according to their own financial situation at the time of application, thereby enhancing financial flexibility. To further support the insured during critical illness treatment, AIA extends a suite of value-added services to its critical illness insurance products for the first time, including Hong Kong insurance industry-first Care Concierge*3 and One-Stop Oncology Service4, offering multi-faceted health support to help customers navigate their treatment journey with peace of mind.
For budget-conscious customers seeking basic critical illness protection, AIA introduces the Essence – On Your Side Insurance Plan. This plan covers 58 critical illnesses and provides the Big 3 Critical Illness Shield Benefit14, which includes a one-time additional claim for cancer, heart attack or stroke. In addition, additional payment up to 40% of the Initial Sum Assured will be paid as the Prime Age Critical Illness Extra Coverage Booster15 when the Critical Illness Benefit or Big 3 Critical Illness Shield Benefit is paid during the Designated Period15, providing stronger support for the insured during their prime years.
Ms Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said, “Thanks to advancements in medical technology, critical illnesses are no longer necessarily terminal. However, as life expectancy increases, so does the time people may live with illness, and the likelihood of facing multiple critical illnesses over a lifetime. That’s why critical illness protection is no longer optional, but an essential safeguard that stands by customers and their families through prolonged health challenges. The need for sustained financial support has never been greater.
The newly launched flagship On Your Side Critical Illness Protection Series is thoughtfully designed to meet the diverse needs of different customer segments. The On Your Side Insurance Plan 2 series is tailored for those seeking extensive coverage, with the First Gift edition enhancing protection for severe childhood diseases. Through our promotional offer⁵, which includes ‘Personal Medical Case Management Services with Rehabilitation Management’, we help families connect with paediatric care professionals, with an aim to give families greater confidence and peace of mind when facing the unknown.
On the other hand, the Essence – On Your Side Insurance Plan offers essential critical illness protection, with additional coverage for the three major illnesses: cancer, heart attack, and stroke, is ideal for customers who are more budget-conscious and seek value for money.
For the first time, we are also extending value-added services to our critical illness products, delivering personalised medical support that accompanies customers through every step—from diagnosis and treatment to recovery—helping people live Healthier, Longer, Better Lives.”
The promotional offer5 providing complimentary Personal Medical Case Management Services with Rehabilitation Management is available to the eligible insured of On Your Side Insurance Plan 2 – First Gift # for the first two policy years. These services are designed to help families receive prompt support from professional medical teams as needed, along with administrative assistance for access to paediatric services (including private services at the Hong Kong Children’s Hospital16).
AIA has always been committed to caring for children’s physical and mental well-being. Following previous initiatives such as hosting a carnival for patients and their families at the Hong Kong Children’s Hospital and making a donation to support the hospital’s activities, AIA is now further enhancing its health support for children in Hong Kong, demonstrating its long-term commitment to society.
Key Product Features and Value-added Services:
| On Your Side Insurance Plan 2 | On Your Side Insurance Plan 2 – First Gift |
| Designed for customers seeking extensive critical illness protection |
Targeted at expectant mothers aged 18 to 45 and their newborns# |
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| Essence – On Your Side Insurance Plan |
| Designed for budget-conscious customers seeking essential critical illness protection |
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All information above is for reference only and does not constitute any offer and/or insurance product recommendation. The product information in this material does not contain the full terms of the policy, for the details of the product features, terms and conditions, exclusions and key product risks, please refer to the product brochure and policy contract of relevant products or visit the AIA Hong Kong’s website. In case you want to read policy contract sample before making an application, you can obtain a copy from AIA. Life insurance policies are long-term contracts of insurance. Should you surrender the policy early, you may receive an amount considerably less than the total amount of premiums paid. You may choose to purchase the above Plan(s) as a standalone plan without purchasing other type(s) of insurance products at the same time.
| * |
Regarding the first-in-market statement in:
Regarding the “Hong Kong insurance industry-first” statement in “Care Concierge”, as of 31 January 2024, compared against similar services offered by major Hong Kong insurance companies. |
| # |
“First Gift edition” refers to “On Your Side Insurance Plan 2 – First Gift”. The proposed insured of the On Your Side Insurance Plan 2 – First Gift policy must be an expectant mother who (i) must be aged 18 to 45 with gestation period of 22nd week or above at the time of application for the On Your Side Insurance Plan 2 – First Gift policy and (ii) carries the fetus for herself and who will become the legal mother of the newborn child following his/her birth. Only 1 person can be the insured under the On Your Side Insurance Plan 2 – First Gift policy at any given time. The expectant mother is required to apply for a separate On Your Side Insurance Plan 2 – First Gift policy for each fetus if she is carrying twins. On Your Side Insurance Plan 2 – First Gift is not applicable to an expectant mother who is carrying more than two fetuses at the same time. The issuance of the On Your Side Insurance Plan 2– First Gift policy is subject to AIA’s sole discretion and underwriting decision. |
| ^ |
Only applicable to On Your Side Insurance Plan 2 – First Gift. |
| & |
The insured of the On Your Side Insurance Plan 2 – First Gift policy must have been changed from the expectant mother to the newborn child before AIA will process any claims related to the newborn child under the policy. The policy owner shall notify AIA of the birth of the newborn child and provide a certified true copy of the newborn child’s birth certificate as soon as possible and by 14 days before the first policy anniversary, otherwise the policy will terminate on the first policy anniversary and the insured will lose the cover. |
| @ |
AIA conducted an online survey in August 2025 among 1,000 Hong Kong residents aged 18 to 65. |
| 1. |
Once the total advance payments paid under the policy reach 100% of the Initial Sum Assured, subject to the relevant waiting period, the 10X Multiple Critical Illness Benefit will pay up to 10 additional claims in total for cancer, heart attack, stroke, Alzheimer’s disease / Irreversible organic degenerative brain disorders and Parkinson’s disease. The cover period of the 10X Multiple Critical Illness Benefit is up to age 85 of the insured. Each claim payment under the 10X Multiple Critical Illness Benefit is equivalent to 100% of the Initial Sum Assured. In order to be eligible for a claim payment under the 10X Multiple Critical Illness Benefit, (a) heart attack must be newly diagnosed and must relate to a separate cardiac incident, and (b) stroke must be newly diagnosed and must relate to a separate cerebrovascular accident or incident, producing new findings of new or increased neurological functional impairment.
Together with the claim under Critical Illness Benefit, the maximum number of claims under the policy for the following diseases cannot exceed the following limitations:
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| 2. |
Total benefits payable per policy (under major illness benefit and 10X Multiple Critical Illness Benefit):
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| 3. |
Care Concierge is an additional value-added service of On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift, which is not guaranteed and subject to the respective terms and conditions thereof, and does not form part of the contractual benefit of On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift. AIA reserves the right to amend, suspend or terminate Care Concierge or any part of the service thereunder (including the service providers, any details or terms and conditions relating thereto) at any time without any prior notice. The services under Care Concierge are provided in Chinese Mainland by the designated third-party service provider engaged by AIA and not applicable to Hong Kong and Macau region. Please note that the Pre-approval – Medical Expense & Cashless Service and the relevant administrative support under Care Concierge as set out in the leaflet of Care Concierge are not available to be used by the insured of On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift. For details and the terms and conditions thereof, please refer to the relevant service leaflet and AIA’s website: https://www.aia.com.hk/en/health-and-wellness/healthcare-services/care-concierge |
| 4. |
One-Stop Oncology Service is additional value-added service of On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift and Essence – On Your Side Insurance Plan , which is not guaranteed, and subject to its terms and conditions thereof, and does not form part of the contractual benefit of On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift, or Essence – On Your Side Insurance Plan. AIA reserves the right to amend, suspend or terminate One-Stop Oncology Service or
any part of the service thereunder (including the service providers, any details or terms and conditions relating thereto) at any time without any prior notice. One-Stop Oncology Service is provided in Hong Kong by the designated third party service provider engaged by AIA and not applicable to Macau region. The multi-disciplinary team of the medical specialists under One-Stop Oncology Service is designated by independent third party service provider and is subject to change from time to time without prior notice. Please note that the Pre-approval – Medical Expense & Cashless Service and the relevant administrative support under One-Stop Oncology Service as set out in the service leaflet of One-Stop Oncology Service are not available to be used by the insured of On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift, or Essence – On Your Side Insurance Plan. For details, please refer to the service leaflet and AIA’s website at https://www.aia.com.hk/en/health-and-wellness/healthcare-services/aia-carepass/one-stop-oncology-service |
| 5. |
The promotional offer of On Your Side Insurance Plan 2 – First Gift (“Promotional Offer”) is available upon successful application of On Your Side Insurance Plan 2 – First Gift within the promotional period from 23 September 2025 to 31 March 2026 and fulfilment of the relevant conditions, including a minimum initial sum assured of US$50,000 at policy issuance. The Promotional Offer is subject to its terms and conditions. For details and the terms and conditions thereof, please refer to the promotional leaflet: https://www.aia.com.hk/content/dam/hk-wise/pdf/campaign-and-events/en/oys2-promotion-leaflet-en.pdf
The Personal Medical Case Management Services with Rehabilitation Management (“PMCM Services”) under the Promotional Offer are available to the eligible insured of On Your Side Insurance Plan 2 – First Gift for use within the first 2 policy years from the issue date of the eligible policy of On Your Side Insurance Plan 2 – First Gift as shown on the policy information page of such policy. The PMCM Services are subject to the eligibility of the insured, including the evaluation of the insured’s medical conditions. The PMCM Services, including the administrative support in accessing to paediatric care of the Hong Kong Children’s Hospital, are provided in Hong Kong by the designated independent third-party service provider engaged by AIA and are not applicable to Macau Region. Please note that the provision of any services by the Hong Kong Children’s Hospital is not part of the PMCM Services and is subject to the review and assessment of conditions of the insured by the Hong Kong Children’s Hospital. AIA shall not be responsible or liable for any medical service, product and solicitation effort provided by the designated independent third-party service provider or the Hong Kong Children’s Hospital, which is not sold or marketed by AIA. The PMCM Services are subject to its availability and the relevant terms and conditions of (i) the Promotional Offer as set out in the leaflet of the Promotional Offer and the notification letter issued by AIA notifying the entitlement of the Promotional Offer (upon fulfilment of all the requirements of the Promotional Offer), and (ii) the PMCM Service as set out in the service leaflet and as imposed by the service provider of the PMCM Services. For details of the PMCM Services, please refer to the service leaflet and AIA’s website at https://www.aia.com.hk/en/health-and-wellness/healthcare-services/personal-medical-case-management-services/what-is-personal-medical-case-management), and contact the service provider. |
| 6. |
Subject to relevant conditions. For details, please refer to the relevant product brochure. |
| 7. |
If the insured child is diagnosed with Down Syndrome, and if the result of the Non-Invasive Prenatal Test (NIPT) conducted by the expectant mother during gestation for Down Syndrome was low risk or low probability, we will waive the balance of regular premiums payable under the On Your Side Insurance Plan 2 – First Gift basic policy. |
| 8. |
additional 10% of Initial Sum Assured will be paid, subject to a maximum per life limit of US$35,000. This benefit can be paid once only under the policy. |
| 9. |
If the insured child is born on or after 37 weeks of gestation and suffers from severe jaundice, and if in-patient phototherapy for treatment of such severe jaundice is medically necessary for at least 5 consecutive days and within 30 days after birth, an additional 0.1% of Initial Sum Assured will be paid for each day of confinement, subject to a maximum limit of US$250 per day per life, up to a maximum of 7 days. This benefit can be paid once only under the policy. |
| 10. |
Under the coverage of Child Development Protector, the insured child will be covered until he / she reaches age 18. |
| 11. |
The Top-up Premium Payment Option can only be selected at policy application, and it is only available to policies with annual premium payment mode selected (the payment mode can be changed after the first policy anniversary). The amount of top-up premium for a policy is determined by AIA and cannot be adjusted on individual basis. Once top-up premium payment option is selected, it cannot be cancelled or changed. For the differences between these two premium payment options (including returns, benefits and premium amounts), please refer to the respective benefit illustrations. |
| 12. |
The Waiver of Premium on Death (Parents) is applicable to (i) On Your Side Insurance Plan 2 – First Gift policy and (ii) On Your Side Insurance Plan 2 policy with insured under the age of 18 at the time of policy application. The parent of the insured child must be aged 50 or below at the time of policy application. |
| 13. |
The Waiver of Premium on Death (Spouse) is applicable to On Your Side Insurance Plan 2 policy with insured aged 18 or above at the time of policy application. The insured’s spouse must be aged 50 or below at the time of policy application. |
| 14. |
After the total advance payments paid under the policy has reached 100% of the Initial Sum Assured, subject to the relevant waiting period, the Big 3 Critical Illness Shield Benefit will pay 1 additional claim for cancer, heart attack or stroke. The claim payment under the Big 3 Critical Illness Shield Benefit is equivalent to 100% of the Initial Sum Assured. The cover period of the Big 3 Critical Illness Shield Benefit is up to age 85 of the insured. In order to be eligible for a claim payment under the Big 3 Critical Illness Shield Benefit, (a) heart attack must be newly diagnosed and must relate to a separate cardiac incident, and (b) stroke must be newly diagnosed and must relate to a separate cerebrovascular accident or incident, producing new findings of new or increased neurological functional impairment. In case the insured reaches the age of 70 or above and makes any subsequent claim for prostate cancer resulting from the continuation of a previous prostate cancer for which a previous claim was made under the policy, the Big 3 Critical Illness Shield Benefit will only be payable for the subsequent claim for prostate cancer if the insured has received or is in the process of receiving the full course of cancer-directed surgery, radiotherapy, chemotherapy, targeted therapy or a combination of these treatments (excluding hormonal therapy) which is medically necessary as recommended by a registered medical practitioner during the intervening period between the diagnosis of the previous and subsequent prostate cancer. |
| 15. |
Designated Period refers to the period starting from the policy effective date until the later of (i) the day before the policy anniversary on or immediately following the insured’s 70th birthday; and (ii) the end of the 10th policy year.
The amount of Prime Age Critical Illness Extra Coverage Booster payable is subject to the following:
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| 16. |
According to information from the Hong Kong Children’s Hospital, the Hong Kong Children’s Hospital specialises in complex, serious and uncommon paediatric cases requiring multidisciplinary management. It provides diagnosis, treatment and rehabilitation for patients with relevant clinical needs from birth to 18 years of age. Apart from public services, the Hong Kong Children’s Hospital also provides limited private services. All patients have to be referred by registered doctors in public hospitals or the private sector. (Source: https://www31.ha.org.hk/hkch/Patients/PrivateService) |
| 17. |
The amount of Whole Life Extra Coverage Booster for Death will be reduced to 50% of the Extra Coverage Booster Amount (i.e. 20% of the Initial Sum Assured) if Prime Age Critical Illness Extra Coverage Booster has been paid for minor illness. The Whole Life Extra Coverage Booster for Death will be terminated upon the earlier of (a) payment(s) paid under the Prime Age Critical Illness Extra Coverage Booster reach 100% of the Extra Coverage Booster Amount (i.e. 40% of the Initial Sum Assured) and (b) the Big 3 Critical Illness Shield Benefit is payable under the basic policy. |
| 18. |
Regarding the rare-in-market statement for Extension of Grace Period Benefit: As of 13 August 2025, compared with critical illness insurance products provided by Hong Kong major insurance companies.
Application for the Extension of Grace Period Benefit is subject to submission of required documentary proof, AIA’s approval and its prevailing rules and conditions. |
| 19. |
AIA Vitality is not an insurance product, and an annual membership fee is required for joining. |
Hashtag: #AIAHongKong
The issuer is solely responsible for the content of this announcement.
About AIA Hong Kong & Macau
AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have about 18,000 financial planners1, as well as an extensive network of independent financial advisors, brokerage and bancassurance partners. We serve over 3.6 million customers2, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high-net-worth customers.
1 As at 30 June 2025
2 Including AIA Hong Kong and AIA Macau’s individual life, group insurance and pension customers (as at 30 June 2025)
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CyCraft Named a Sample Provider in the Gartner® Latest AI Reasoning Models Report—The Only Taiwan-Based Cybersecurity Provider Listed
Dr. Benson Wu, CEO and Co-Founder of CyCraft, stated: “We believe, being listed as a Sample Providerin the Gartner report demonstrates that the global market now views AI security as the next battlefield for AI commercialization. From day one, CyCraft has developed proprietary models, simultaneously deploying AI reasoning capabilities across three core pillars: cybersecurity defense, AI governance, and unmanned vehicle reconnaissance. Technical leadership is our starting point, not the destination. Our goal is to translate this leadership into rapid growth driven by strategic deployment and disciplined execution. Launched this year, our AI Red Teaming and AI Guardrail solutions have already been productized and commercially shipped, seeing active deployment in sectors like semiconductors and sovereign AI.”
AI Reasoning Models Drive Up Operating Costs, Restructuring Profit Logic
As AI transitions from “training models” to “reasoning models,” the industry officially moves from the research and development phase into commercial application. Reasoning models possess logical deduction, self-reflection, and complex problem-solving capabilities. However, these advanced capabilities have caused AI operational costs to skyrocket, forcing the tech industry to redefine its expectations of AI as a tool for massive cost reduction and profit maximization.
CyCraft’s XCockpit Threat Exposure Management Platform features built-in AI reasoning models that triage thousands of alerts in real time, automatically providing mitigation recommendations and effectively eliminating alert fatigue. From overall security posture scoring to specific actionable tickets for individual alerts, XCockpit transforms defensive benefits—which were historically difficult to define—into concrete, quantifiable technical metrics. This embodies CyCraft’s pragmatic philosophy: the value of defense must be visible, and it must be measurable.
Standing at the Frontier of AI Security, CyCraft Advances Commercial Implementation with Profound R&D Momentum
Deeply integrating AI with cybersecurity, CyCraft has launched XecGuard and XecART—two major AI security products deployable across both cloud and on-premises environments, both featured on the OWASP AI Security Map. These solutions directly address the core pain points of Agentic AI, LLM, and GenAI applications. XecART utilizes Agentic Red Teaming to run multi-round stress tests on models, identifying risks and generating compliance reports that adhere to international standards. Meanwhile, XecGuard acts as a real-time Guardrail for LLMs and AI Agents, intercepting anomalous inputs and outputs. One solves “how to stress-test AI,” while the other solves “how to protect AI,” providing the fundamental AI governance for enterprises.
CyCraft’s research achievements are equally outstanding. The CyCraft research team recently presented at the International Conference on Machine Learning (ICML), one of the world’s top three prestigious academic conferences for AI and machine learning. The research focused on Retrieval-Augmented Generation (RAG) Data Poisoning. Utilizing their self-developed “Eyes-on-Me” attack framework, the team proved that attacks can simultaneously breach both the retrieval and generation phases. The end-to-end average attack success rate surged from 21.9% to 57.8%. This breakthrough exposed a long-neglected vulnerable attack surface existing between “attention focus” and “model output.”
In 2025, the CyCraft research team was also selected for NeurIPS, one of the most iconic academic sanctuaries in the AI field. The team proposed an innovative “unified supervision framework” that embeds verifiable checkers into synthesized instruction-conflict instances, enabling self-supervised learning without requiring oracle labels or reasoning traces. This framework not only applies to different models but also significantly enhances both safety robustness and instruction adherence.
CyCraft believes that as AI moves from R&D to commercial deployment, the barrier for enterprises is no longer “whether they can use AI,” but “whether they can use AI responsibly.” Once Agentic AI enters financial transactions, government services, or critical infrastructure, every autonomous decision must leave a traceable path, accept auditing, and allow for real-time human intervention when necessary. This is true AI governance. It is not a compliance document, but a complete control chain stretching from pre-launch to runtime, and onto post-incident traceability.
CyCraft deconstructs this control chain into three actionable phases: XecART stress-tests model risks before deployment; XecGuard safeguards inputs and outputs during runtime; XCockpit quantifies the overall risk posture into traceable metrics. Interlocking these three components ensures that every step AI takes is visible, manageable, and auditable. CyCraft’s objective is clear: make AI behavior measurable before its value can be priced. Ultimate technical leadership must be converted into commercial resilience that is governable, auditable, and open to investor scrutiny.
The technological revolution of AI Reasoning Models and Agentic AI is an undeniable reality. The ultimate challenge lies in whether enterprises can implement “controllable, auditable, and highly transparent” AI governance within real-world commercial environments. From being recognized in international research reports to taking the stage at top-tier academic conferences, CyCraft continues to prove that from visionary R&D to product commercialization, Taiwan’s AI cybersecurity prowess helps herald the future of a secure, trusted, and prosperous AI era.
Reports
Gartner, Emerging Tech: AI Vendor Race: Reasoning Models Reshape Providers’ Approaches to AI Pricing, 5 June 2026.
Disclaimer
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a trademark of Gartner, Inc. and its affiliates.
Hashtag: #CyCraftTechnology
The issuer is solely responsible for the content of this announcement.
About CyCraft
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Enshi Suobuya Stone Forest in China Launches Rich Cultural Experiences to Welcome Southeast Asian Tourists
Geological Wonder: Exploring an Ancient Underwater World from 460 Million Years Ago
Located in Taiyanghe Township in the northwest of Enshi City, Suobuya Stone Forest is approximately a one-hour drive from the city center. The scenic area was formed during the Ordovician Period 460 million years ago. Originally covered by an ancient ocean, it gradually evolved through geological transformations over hundreds of millions of years into the extraordinary stone forest landscape seen today. Covering a total area of 21 square kilometers, the area features towering stone peaks surrounded by lush greenery, resembling a vast “underwater labyrinth.” As a “crowned stone forest” with one of the highest vegetation coverage rates in China, the scenic area enjoys a cool and pleasant average summer temperature, making it an ideal destination for summer retreats and nature-based relaxation.
The four major scenic areas currently open to visitors each have their own unique appeal. Qinglongtai serves as the highest point of the scenic area, offering panoramic views of the entire stone forest from above. Lianhuazhai features the breathtaking “Xiniugou” secret landscape, where towering cliffs on both sides and changing light and shadows create a dreamlike atmosphere. Mozigou is rich in ancient biological fossils, allowing visitors to touch traces of life from the Ordovician Period with their own hands. Jiulonghui features circular rock walls and groups of waterfalls, with stone peaks rising dramatically from the ground to create a magnificent landscape. The scenic area also features the 5D theater “Shanhaijing,” where visitors can enjoy an immersive experience of the evolution of the Ordovician ocean world. With gentle walking trails and an easy travel route, the area is suitable for families and nature exploration enthusiasts.
Cultural Feast: Immersive Experiences of Tujia Folk Traditions
Suobuya Stone Forest is not only a treasure trove of geological wonders but also an important carrier of Tujia culture. The Tujia ethnic group is one of the major ethnic minorities in the Enshi region, with a long history and distinctive cultural traditions. The “Baishou Dance” is one of the most representative folk dances of the Tujia people and has been listed as a National Intangible Cultural Heritage. The dance movements often imitate scenes such as hunting, farming, and warfare, featuring a lively rhythm. Visitors can personally participate in this cultural experience at the Tiejiazhai Square and Duigetai Stage.
The Tujia Girls’ Festival is one of Enshi’s most distinctive traditional folk festivals and has been held at Suobuya Stone Forest during the seventh month of the lunar calendar for many consecutive years. The festival is a traditional social activity where young Tujia men and women use songs as a medium for communication and dances to express emotions. It carries the unique marriage customs and collective memories of the Tujia people and has been recognized as a provincial-level intangible cultural heritage of Hubei Province and one of the “Top Ten Most Charming Festivals in China.” During the festival, the scenic area hosts a variety of activities, including matchmaking through folk songs, traditional cultural parades, and traditional handicraft exhibitions, allowing visitors to experience the rich ethnic culture amid the stone forests and mountain scenery. Suobuya Stone Forest has therefore also been recognized as the “Hometown of Chinese Folk Art” and the “Hometown of Mountain Folk Songs.”
Since 2026, the scenic area has continued to enhance its tourism products and cultural experiences. During the May Day holiday, it launched the “Exploring Wonders on Horseback · Fun in the Million-Year Stone Sea” folk culture series, featuring interactive programs such as folk song and dance flash mobs, the “Nature Guardians” activity where visitors exchange collected litter for cultural souvenirs, the immersive intangible cultural heritage experience “Stone Workers’ Chant,” and the outdoor role-playing game “Stone Forest Secret Order · Pursuing the Shadow of Rocks.” These activities allow visitors to explore the ancient stone sea while deeply engaging with Tujia cultural traditions.
Improved Transportation: Easier Access to Enshi for Southeast Asian Tourists
Since the opening of Enshi Xujiaping International Airport’s aviation port, the international flight network has continued to improve. In 2026, the Enshi–Hong Kong route achieved year-round regular operation, while flights between Enshi and Vietnam’s Ho Chi Minh City and Hanoi have resumed successively, creating a dual-route network connecting Vietnam’s two major cities in the north and south. According to the development plan of the Enshi aviation port, new routes to Singapore, Kuala Lumpur in Malaysia, and other destinations will be steadily promoted in the future, further strengthening the Southeast Asian aviation network. Tourists from major Southeast Asian cities can fly directly to Enshi and reach this 460-million-year-old underwater world after only a one-hour drive. Hidden deep within the Wuling Mountains, this ancient stone forest wonderland is welcoming visitors from around the world with a more open and international approach.
Hashtag: #SuobuyaCulturalTourism
The issuer is solely responsible for the content of this announcement.
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When a Stay Goes Beyond Check-out: Amari Unveils “Ari Service” to Deepen Guest Connections with Every Destination
As ONYX Hospitality Group celebrates its 60th anniversary, the company is entering a new chapter of growth through the continued evolution of its brand portfolio. As part of this journey, Amari has been revitalised with a refreshed brand positioning centred on authentic local connections and warm Thai hospitality. Bringing this vision to life is the introduction of “Ari Service”, a new signature brand touchpoint designed to deepen the relationship between guests and the destinations they visit. Through thoughtful, locally inspired interactions and personalised service, Ari Service encourages guests to discover the character, culture and people of each location, creating meaningful experiences that extend well beyond check-out and reinforcing Amari’s promise of creating lasting memories.
As travel today is no longer simply about changing places, but about taking time for oneself, being with loved ones and creating meaningful moments, Amari believes that the best journeys continue long after check-out. Every stay is designed to leave guests with feelings and experiences they can carry home, from the first warm welcome upon arrival and a local dish that brings back memories of a destination, to moments shared with loved ones and thoughtful details that make guests feel truly understood and cared for.
Beyond thoughtful service, Amari connects guests with the unique character of each destination through locally inspired design, food and ingredients that reflect the identity of each place, and experiences that connect guests with local communities, culture and ways of life. From beachfront escapes surrounded by nature to vibrant city stays, every Amari destination reflects its own sense of place, offering experiences that are warm, lively and memorable.
At Amari Phuket, guests can experience a relaxing seaside escape along the Andaman coast, where the island’s natural beauty, local culture, cuisine and heritage come together. From unwinding at Breeze Spa, an open-air spa experience complemented by the sound of the waves, to discovering Phuket’s local flavours, historic Old Town and coastal lifestyle, every moment offers a deeper connection with the rhythm of the island.
Amari Vogue Krabi offers a tranquil retreat at Tubkaek Beach, one of Krabi’s most scenic coastal destinations. Surrounded by nature and overlooking the Andaman Sea, guests can enjoy peaceful moments by the beach, breathtaking sunsets and the simplicity of coastal life, making it an ideal destination to reconnect with themselves and loved ones away from the pace of everyday life.
For travellers seeking a more vibrant seaside escape, Amari Pattaya combines relaxation with the energy of one of Thailand’s most dynamic coastal cities. Guests can begin their day with moments of relaxation and holistic well-being at maai spa before exploring Pattaya’s cafés, restaurants, seaside activities and lifestyle experiences. With its balance of comfort and liveliness, Amari Pattaya offers a welcoming destination for families, couples and leisure travellers.
In the heart of Bangkok, Amari Bangkok combines the convenience of a city location with a warm and relaxing atmosphere where guests can unwind amidst the energy of the capital. With easy access to shopping, lifestyle destinations, cultural attractions, restaurants and key city landmarks, the hotel serves as both a gateway to discovering Bangkok from a new perspective and a welcoming place to return to for comfort and thoughtful care.
For Amari, a memorable journey does not end when guests leave the hotel. It continues through the feelings, connections and experiences they take home. By bringing each destination’s unique character to life through Ari Service, authentic local experiences and genuine Thai hospitality, Amari creates meaningful moments that become lasting memories. These are the “Endless Memories” that Amari strives to create at every destination, making every journey even more meaningful.
For more information on Amari please visit: www.amari.com
Hashtag: #ONYXHospitalityGroup
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group
ONYX Hospitality Group, a reputable force in the Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers across the region where it has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food & beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: www.onyx-hospitality.com
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