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Sports Enterprise GYM AESTHETICS, Health Pacer for Athletes and HK Citizens Promoting Sports for All and Advancing AI Health Management

Published

7 months ago

21/11/2025

Supporting Mega International Sports Events Including the 10th Hong Kong Masters Athletics Championships

HONG KONG SAR – Media OutReach Newswire – 21 November 2025 – As a leading local sports enterprise, GYM AESTHETICS (GA) has been dedicated to investing resources in supporting numerous local and international sports competitions, with a commitment to energizing Hong Kong’s sports development and promoting “health for all”. GA and its group’s sister company, LIVE4WELL, provide health technology support and are taking concrete actions to align with the government’s 2025 Policy Address, which aims to establish Hong Kong as a hub of major international sports events and develop sports as an industry. GA remains at the forefront of local sports events and recently gave its full support to the 10^th Hong Kong Masters Athletics Championships (HKMAC). HKMAC continues to grow in scale, encouraging people of all ages to embrace healthy lifestyles and pursue their dreams through sports.

Sports Enterprise GYM AESTHETICS has long upheld its mission of promoting sports, working to establish a diverse sports ecosystem in Hong Kong and supporting mega international sports events with its sister company, LIVE4WELL.

Recently, the Hong Kong University of Science and Technology (HKUST) has been chosen to establish the city’s third medical school. The school will integrate medical care and research, complementing the government’s vision to turn Hong Kong into an “international health and medical innovation hub” – a goal that is perfectly aligned with the principle of GA and LIVE4WELL in advancing AI preventive healthcare. The group aspires to work closely with the new medical school and relevant government authorities to promote healthy lifestyles for all and empower health management with innovative technology.

Promoting health for all through sports and building a medical innovation hub

GA has long upheld its mission of promoting sports, working to establish a diverse sports ecosystem in Hong Kong and supporting the public in developing regular exercise habits. The group makes its mark across various sports, including hosting the GA110 Hong Kong Inter-School 3×3 Basketball Championship 2025, leading university student athletes to compete in the World University Basketball Series (WUBS) 2025 in Japan, cooperating with European League of Football, actively promoting world-class sports events such as the Hong Kong Tennis Open 2025, as well as supporting sports like pickleball, squash, lacrosse, and judo, showing a comprehensive commitment to sports development. The HKMAC 2025, taking place over two days this weekend, is title sponsored by GYM AESTHETICS, which joins the organizer in celebrating the event’s 10^th anniversary.

Ms. Miranda WONG, Managing Director of GYM AESTHETICS and Co-founder of LIVE4WELL, stated, “We deeply resonate with HKMAC 10^th Anniversary theme this year, ‘The Celebration of Life’. This event transcends age barriers, offering a competitive platform for sports enthusiasts aged 35 and above, and truly demonstrating the inclusivity and accessibility of sports. We promote both health for all and the development of elite athletes through supporting high-quality sports events like the HKMAC to actively align with the 2025 Policy Address’s vision in establishing Hong Kong as a center for major international sports events and developing sports as an industry, enhancing Hong Kong’s international image as the ‘Events Capital of Asia’. Also, we have shown our unwavering commitment as a sports enterprise in giving back to society, continuously fostering sports for all, and building a healthy lifestyle for everyone.”

HKUST as the third medical school: fostering collaboration in AI health technology

In addition, Hong Kong is actively developing as an international hub for medical training, research, and innovation. HKUST was recently chosen by the government to establish the city’s third medical school, marking a new milestone for local medical development. The HKUST medical school has a clear orientation in integrating research and medical care and fully leveraging its strengths in data science and AI to align with the government’s strategy of positioning Hong Kong as an “international health and medical innovation hub,” showing the city’s forward-looking vision. GA and LIVE4WELL are pleased to see the trend of innovative technology empowering healthcare development, which aligns with our vision of AI health management. The group looks forward to working closely with the new medical school and government authorities to advance AI health management and promote “preventive healthcare” to improve citizens’ health and reduce long term public healthcare expenses.

Nurturing local elite athletes and supporting their career transitions

While advocating for sports for all, GA has also prioritized nurturing local elite athletes, firmly believing that quality equipment, systematic training, and access to high-level competitions are all essential for athlete development. Over recent years, the group has supported major sports events including the ITF World Tennis Tour Juniors, the Hong Kong Districts Tennis Circuit, and the CRC Open, providing young athletes with valuable hands-on experience and a platform for growth.

With GA’s support, numerous local athletes have achieved remarkable success. Former tennis player WONG Hong Kit, Jack has made a successful transition to pickleball, becoming a role model for young athletes pursuing career transformation. Rising tennis talent CHENG Siu Chi, Nicholas, has continued to advance and successfully turned professional this year with the assistance of GA, marking a new milestone in his athletic career. HO Tze Lok, Tomato, currently ranked 30^th in the world and Hong Kong’s top full-time squash player, continues to chase her dreams with GA’s support. These successful stories illustrate GA’s long-term commitment to fostering the growth of local athletes and driving the ongoing development of sports talents in Hong Kong.

Looking Ahead: Building a Healthy and Vibrant Hong Kong Together

The group firmly believes that the ultimate goal of sports is to improve our health. As a leading innovative health technology platform in Hong Kong, LIVE4WELL utilizes its AI motion capture technology to provide sports enthusiasts with comprehensive dynamic health assessments and personalized exercise plans, shifting professional health interventions from “treatment” to the “prevention” stage. This approach aligns with initiatives in the 2025 Policy Address, including strengthening primary healthcare and implementing innovative technology. Through technological empowerment and professional support, we are committed to assisting the government in establishing a prevention-oriented primary healthcare ecosystem.

Looking ahead, GA and LIVE4WELL hope to work together with government authorities, including the Health Bureau; Culture, Sports and Tourism Bureau; Leisure and Cultural Services Department, and Primary Healthcare Commission, to bring sports technology and preventive care into the community. The group will also continue its commitment to sports development, supporting a diverse range of sports events and contributing to build a robust sports ecosystem in Hong Kong. We hope to collaborate with all sectors of society to drive the growth of Hong Kong’s sports industry, support the government’s vision for sports development, and build a healthier future for citizens.

“The 10th Hong Kong Masters Athletics Championships title sponsored by GYM AESTHETICS” event details:

Date: 22-23 November 2025

Venue: Wan Chai Sports Ground

Eligibility: Sports enthusiasts aged 35 and above

Events: Over 5 field events and 15 track events

Expected number of participants: Over 1,000 local and international athletes from more than 10 countries and regions, including the Chinese Mainland, Singapore, Malaysia, Thailand, and Europe

High resolution photo HERE
Hashtag: #GYMAESTHETICS #LIVE4WELL #HKMAC

The issuer is solely responsible for the content of this announcement.

About GYM AESTHETICS

GYM AESTHETICS (GA) is a cross-sport brand originating from Germany, upholding German excellence in quality and innovation, aiming to provide high-quality sports gear that combines functionality and aesthetics for sports enthusiasts. The brand’s slogan, “Beyond 110%” reflects its relentless pursuit of excellence, rooted in the importance of athletes’ needs. Over the years, GA’s sponsorship covers eleven sports, including 3×3 basketball, tennis, lacrosse, squash, pickleball, and Hong Kong Masters Athletics, which encompass teams such as the German Lacrosse National Team and the Hong Kong Representative teams. This demonstrates GA’s passion and commitment to supporting sports development, aiming to attract and inspire more sports lovers worldwide.

About LIVE4WELL

LIVE4WELL is Hong Kong’s leading innovative health technology platform and the world’s first health ecosystem that integrates preventive healthcare, artificial intelligence, and behavioral incentives. Through proprietary AI motion capture technology, the platform delivers comprehensive dynamic health assessments and provides personalized health management solutions.

The platform’s flagship product, “VIV PASS” revolutionizes health management by establishing personal health baselines, leveraging AI-powered data analytics, delivering personalized exercise prescriptions, and providing 24/7 health monitoring. LIVE4WELL innovatively combines health management with reward mechanisms through its Sweat Point system and WELLshop ecosystem, embodying the “Move to Earn” philosophy that transforms healthy behaviors into tangible rewards.

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Survey: AI Investment Boom in Asia Pacific Fuelled More by Fear of Missing Out Than Actual Results

Published

22 hours ago

12/06/2026

Media Outreach

SINGAPORE – Media OutReach Newswire – 12 June 2026 – Enterprise AI spending is climbing rapidly, with boards racing to deploy the technology faster than they can measure whether it works. According to the latest IDC InfoBrief, commissioned by Expereo*, around 70% of organizations are investing in AI, motivated by its potential or by the fear of falling behind the competition, but they lag in disciplined ROI evaluation, and one in five (20%) admit they are investing aggressively in AI with little evaluation, driven by the fear of being left behind.

In Asia Pacific (APAC), that pressure is even more pronounced as 37% of organizations admit investing aggressively with little evaluation – nearly double the global average, and well ahead of the US (10%) and Europe (13%). The pressure is most acute in Australia (45%) and Vietnam (44%), while in Singapore, more than one in three organizations admit the same.

The IDC InfoBrief, based on a survey of 800 technology leaders across APAC, Europe, and the US, found that AI has become one of the most prioritized technology investments globally, with 51% of organizations planning to prioritize AI or machine learning investment over the next 12 months – rising to 61% across APAC. However, returns are failing to keep pace with the hype. Just 19% of global organizations surveyed say their AI implementations have exceeded expectations, and only 5% report they have significantly exceeded them¹.

Across APAC, 40% say implementations have exceeded or significantly exceeded expectations – ahead of the global average but still leaving the majority falling short. Globally, the most-cited reasons for underperformance are inadequate or poor-quality training data (51%), higher-than-expected costs or ROI not achieved (47%), and AI not performing as well as expected (46%). For APAC specifically, the picture is broadly similar – though costs bite harder: 49% cite poor-quality training data, 54% cite cost overruns or ROI not achieved (rising to 80% in Malaysia), and 46% say AI has simply not performed as expected.

Where organizations have the right foundations in place, the results speak for themselves. Across APAC, 87% report productivity improvements in the business units most affected by AI, and 82% say quality of work has improved.

Underpinning many of these challenges is also a network and infrastructure readiness gap. Globally, 26% of organizations whose AI implementations have failed to meet expectations cite inadequate network or connectivity performance as a contributing factor. Looking ahead, 54% of organizations say they need more flexible and scalable networks to thrive in an AI-driven environment, and 51% need greater resilience and reliability to maximize uptime². In APAC, the gap is acute as only 9% of organizations describe their network infrastructure as fully ready to support new AI, cloud, and digital initiatives, and 37% say it will need upgrading or replacing soon. The need is most acute in Thailand (74%) and Singapore (58%), both of which rank above the regional average on demand for flexible, scalable networks. In Indonesia, nearly half of all organizations (48%) say their infrastructure will need upgrading or replacing soon.

Ben Elms, CEO, Expereo, says: “Every enterprise we speak to is investing in AI, yet the data shows a clear gap opening up between AI ambition and AI outcomes. More often than not, that gap comes down to the network underneath. AI only delivers on its promise when the infrastructure carrying it is built to support it.

Without resilient, scalable, cloud-optimized networks, even the most well-funded AI programs will struggle to deliver ROI. Getting the network right is no longer an IT decision; it is one of the most important conversations happening in the boardroom today to help fulfill AI ambition.”

APAC is also leading on adoption, with 35% of organizations reporting extensive AI use across the business, against a global average of 25%³. Yet adoption alone is not enough without the right foundations beneath it.

Eric Wong, President, APAC, Expereo, says: “Asia Pacific is moving aggressively on AI adoption, but many organizations are discovering that scaling AI successfully requires more than just investment in applications and models. The underlying network, cloud connectivity, and operational readiness matter just as much. Across the region, we are seeing enterprises reassess whether their infrastructure is truly ready to support AI at scale, particularly around performance, resilience, governance, and visibility. Organizations that address those foundations early are generally seeing stronger outcomes and faster operational impact from their AI initiatives.”

Boardrooms are also waking up to the longer-term risks of unchecked AI investment. According to the survey, 54% of global tech leaders cite the creation of new security risks as a significant potential future threat for their organization’s use of AI, while 39% globally are concerned about losing track of AI-related costs and ROI once the technology is embedded across the business⁴. In APAC, that concern is sharper still as 41% of technology leaders in the region are worried about losing oversight of AI-related costs and ROI as adoption deepens – a figure that rises to 54% in Malaysia. Digital sovereignty is also moving up the strategic agenda, with 38% of APAC organizations rating it a high or top priority as they look to retain control over data and navigate an increasingly complex regulatory landscape.

For the full IDC InfoBrief, commissioned by Expereo, “Enterprise Horizons 2026: Where Innovation Meets Reality“ (doc #EUR154457526-IB, May 2026) please visit: [LINK]

Hashtag: #Expereo, #Network, #ArtificialIntelligence, #AI, #Technology, #AIInvestment

The issuer is solely responsible for the content of this announcement.

Expereo

Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance.

Expereo was acquired in Feb 2021, by Vitruvian Partners which acquired a majority shareholding from Seven2.

Media OutReach

Taylor Swift Wax Figure Arrives in Singapore for Limited-Time

Published

23 hours ago

12/06/2026

Media Outreach

Following last summer’s historic global launch of 13 Taylor Swift wax figures across four continents, one of the world’s most celebrated icons is now making a dazzling limited-time stop at Madame Tussauds Singapore.

SINGAPORE – Media OutReach Newswire – 12 June 2026 – In news guaranteed to send Swifties into a frenzy, Madame Tussauds Singapore today announces the arrival of its touring Taylor Swift wax figure, inviting fans to feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.

Taylor Swift Wax Figure

Originally launched as part of Madame Tussauds’ biggest figure release in its 250-year history, this Taylor Swift wax figures celebrates the Lover era, showcasing the look that became the post image for the Taylor Swift | The Eras Tour concert film. The figure is dressed in a replica of the pink, blue and silver embellished Versace leotard. The look is completed with mesmerising, hand-applied strass Christian Louboutin knee-high boots, donated by the Maison, and bespoke embellished microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.

The campaign will run from 26 June to 27 September 2026. Designed as the ultimate fan celebration, it combines interactive experiences, limited-time activities and social moments inspired by Taylor Swift as one of the most influential and enduring artists of the 21st century.

Guests can enjoy an exclusive online promotion from 26 June to 12 July 2026, with 20% off tickets using promo code TAYLOR20; fans can also participate in a special social media giveaway activity following Madame Tussauds Singapore’s Instagram account to win two pairs of attraction tickets.

Inside the attraction, Swifties will have the opportunity to fully immerse themselves in the experience through a series of themed activities, including:

DIY Friendship Bracelet Booth (26 June to 12 July) – All ticket holders can create their own friendship bracelets inspired by the fan-favourite tradition made famous during The Eras Tour. Available while stocks last.

Concert-Inspired Photo Props – Strike a pose with our exclusive concert-style blazer photo props for the ultimate concert-style photo moment.

“Show Us Your Era” Challenge (26 June to 31 July) – Guests who take a photo with Taylor Swift wax figure, post it on social media and tag Madame Tussauds Singapore with #MadameTussaudsSG #MTSG will receive a free gift onsite, limited to the first 100 participants only.

Steven Chung, General Manager of Madame Tussauds Singapore said: “Last year’s global Taylor Swift figure launch became a cultural moment in itself, and we’re thrilled to bring one to Singapore. This summer, we welcome all Swifties to celebrate the joy, nostalgia and connection Taylor Swift has created for millions of fans around the world at Madame Tussauds Singapore.”

The Taylor Swift touring figure will be available exclusively at Madame Tussauds Singapore from 26 June to 27 September 2026. For this limited time only, Swifties in Singapore will have the rare opportunity to step into one of her most iconic eras and create unforgettable moments of their own.

Madame Tussauds Singapore continues to bring fans closer to the world’s biggest stars through immersive and interactive celebrity experiences, creating unforgettable memories for guests of all ages. For more information, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore

The issuer is solely responsible for the content of this announcement.

Madame Tussauds Singapore

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See www.merlinentertainments.biz for more information.

Media OutReach

AIVA Launches a Pioneering, New Model for AI Vehicle Industry

Published

2 days ago

11/06/2026

Media Outreach

BEIJING, CHINA – Media OutReach Newswire – 11 June 2026 – AIVA, an AI-native mobility brand, was officially unveiled in Beijing on 9 June 2026.

AIVA will collaborate with Volcano Engine, ByteDance’s cloud and AI platform, to jointly define, design, and develop a new generation of AI vehicles. Volcano Engine will provide AIVA with advanced capabilities, including the Doubao AI Foundation Model and intelligent cockpit, enabling smarter in-vehicle interactions.

At the launch event, AIVA unveiled its brand name and logo, introducing a development philosophy centered on “AI-first vehicle creation”—where AI comes before the car itself. It is believed that AI-native vehicles will fundamentally redefine the relationship between people and automobiles. AIVA also showcased the AIVA Origin Concept, while AIVA ME7, its first mass-production model, is scheduled to debut in 2026. The AIVA lineup will target the mainstream market segment priced above RMB 200,000.

AIVA, short for Artificial Intelligence Voyage Ahead, reflects the brand’s vision of AI accompanying users on every journey toward the future. Built around AI-native mobility, AIVA aims to create embodied AI companions powered by advanced intelligence, transforming vehicles from mere transportation tools into trusted partners that understand, accompany, and serve their users.

When AI is deeply integrated into the vehicle, users no longer need to navigate complex menus. Instead, AI operates around human intent, making the interaction intuitive and direct. By understanding real-time context and user preferences, it can proactively anticipate needs and coordinate vehicle capabilities, delivering a more natural, personalized mobility experience.

As an independently operated company backed by a powerful alliance of strategic shareholders, AIVA will oversee brand development, product strategy, and business operations. SERES Group, as a key shareholder and industrial partner, will provide expertise in vehicle manufacturing and supply chain management. CATL will contribute comprehensive battery solutions. Shaci Zhiyuan, a strategic institutional investor, will provide industrial resource support.

Looking ahead, AIVA will broaden its product lineup through rapid innovation and iteration. By focusing on AI-powered interaction, intelligent experiences, emotional companionship, and safety-centered care, AIVA is committed to creating vehicles that not only move people, but understand them, unlocking a new era of intelligent mobility.
Hashtag: #AIVA

The issuer is solely responsible for the content of this announcement.