Media OutReach
Alibaba Brings Cloud-Based AI Innovation to the Olympic Winter Games Milano Cortina 2026
- New AI and cloud technologies support smarter, faster, and more efficient Olympic broadcasting worldwide
- Alibaba’s Qwen powers the first use of LLM technology at the Olympics and a next-generation Olympic archive
MILAN, ITALY – Media OutReach Newswire – 4 February 2026 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy advanced cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina 2026.
Building on deployments at Tokyo 2020, Beijing 2022, and Paris 2024, the collaboration marks another step in the IOC’s transition toward cloud-based, AI-enabled broadcasting. These technologies are designed to enhance viewing experience for global audiences, improve operational efficiency for broadcasters, and create new ways to capture, manage, and preserve Olympic content at scale.
Dr. Feifei Li, Senior Vice President of Alibaba Cloud Intelligence Group, President of International Business, said: “Each Olympic Games presents unique challenges in scale, geography, and complexity. For Milano Cortina 2026, we are applying cloud and AI capabilities to make broadcasts more dynamic, workflows more efficient, and Olympic moments more accessible to audiences around the world.”
Better Views: The New Instant Replay System
For Milano Cortina 2026, Alibaba Cloud is introducing upgraded Real-Time 360º Replay systems that deliverimmersive replays with fluid camera movement and stroboscopic visual effects. Powered by AI algorithm that separate athletes from complex backgrounds such as snow and ice, the system enables three-dimensional reconstructions of key moments in as little as 15-20 seconds—fast enough for live broadcast use.
The system will be deployed across 17 sports and disciplines, including ice hockey, freestyle skiing, figure skating, and ski jumping. In addition to the BulletTime effects first introduced at Beijing 2022 to provide frame-freeze and slow-motion views, the platform now features a new Spacetime Slices capability that visualizes multiple phases of an athlete’s movement in a single composite image, allowing viewers to better understand technique and performance.
Faster Processing and Enhanced Searchability: The New Media System
OBS is currently in the early development phase of the Automatic Media Description (AMD) System powered by Alibaba’s Qwen advanced large language model. The system automatically identifies athletes and key moments, generates event descriptions, and tags video assets within seconds, significantly reducing manual processing time.
Using natural-language queries, such as “find the figure skating gold medal performance,” the OBS teams can retrieve this information almost instantly. The system improves searchability, and enables OBS teams to more easily find, develop and distribute Olympic stories across platforms.
Cloud Broadcasting: A New Standard
Cloud-based broadcasting continues to expand at Milano Cortina 2026. Since its introduction at Tokyo 2020, OBS Live Cloud has evolved from an optional service to a core distribution platform. At the Paris 2024 Games, it became the primary method for remote broadcast delivery.
For Milano Cortina 2026, the Live Cloud platform will support 39 broadcasters, delivering 428 live video feeds, including 26 in ultra-high definition streams, along with 72 audio feeds. By replacing traditional satellite links and dedicated transmission lines, cloud-based delivery reduces cost, setup time, and technical complexity, while improving flexibility and resilience.
For the first time, the OBS Olympic Video Player (OVP) will deliver high-definition live streams using Alibaba Cloud’s infrastructure, enabling smaller broadcasters to access professional-grade broadcast capabilities without heavy upfront investment.
Yiannis Exarchos, CEO, Olympic Broadcasting Services, said “Alibaba Cloud provides the foundation that makes large-scale AI possible, making our operations more efficient and unlocking new opportunities to enhance viewers’ experience and deepen their understanding of the sport and athletes’ performances on the world’s biggest stage.”
More Digital Content Than Ever
Milano Cortina 2026 will also see the largest volume of ready-to-use digital assets in Olympic history. More than 5,000 short-form pieces, including behind-the-scenes footage, highlights, and emotional reactions, will be distributed through OBS Content+, a cloud-based platform powered by Alibaba Cloud.
The platform’s advanced discovery tool allows teams worldwide to locate, edit, and publish content efficiently, regardless of location.
First Use of LLM Technologies at the Olympics and Next-Generation Olympic Archive with Alibaba’s Qwen
For Milano Cortina 2026, the IOC has introduced its first large-language-model-based system in Olympic history, powered by Alibaba’s Qwen models. The initiative, known as “Olympic AI Assistants,” supports fan engagement worldwide and internal operations across the Olympic ecosystem.
The Olympic AI Assistant, embedded on the IOC’s global website olympics.com, provides multilingual conversational support, real-time event information allowing fans to access official Olympic Games content through a chat-based interface.
The same Qwen-powered technology is being deployed at the Olympic Museum in Lausanne, where visitors will have access to personalized AI audio guides that enhance the museum experience.
Internally, the IOC has launched an AI Assistant – powered by Alibaba’s Qwen large language model—on its secure portal for National Olympic Committees (NOCs). The AI tool enables NOC staff to locate documents, policies, and grant guidelines through natural language queries, with built-in multilingual translation support.
In parallel, Alibaba Cloud continues to enhance Sports AI, a cloud-based media archiving solution first introduced at the Paris 2024 Games. The upgraded solution includes AI tagging, video search, and conversational search, making the Olympics archive instantly searchable and more accessible.
Managing more than eight petabytes of historical Olympic media, the system utilizes Alibaba Cloud’s proprietary AI algorithms to automate tagging, categorization, and multimodal search across decades of content. New conversational search capabilities, powered by Alibaba’s Qwen, allow users to retrieve specific clips using simple spoken or written commands.
By integrating with the IOC’s media asset platform, Flex, the solution enables fully automatic tagging of Olympic multimedia assets, turning previously unused media assets into a living, searchable knowledge library.
Ilario Corna, Chief Technology and Information Officer, International Olympic Committee, said: “Milano Cortina 2026 marks a defining moment in the integration of AI into the Olympic Movement. Alibaba Cloud has been incredible in putting these leading capabilities to work in very practical, helpful ways—not only enhancing the everyday experience for our fans through first use of LLM technologies at the Olympics, but building intelligent systems such as Sports AI that will preserve historic Olympic moments for generations to come.
Leveraging Alibaba’s cloud-based technologies, we have progressed way beyond digitalization for efficiency to using technologies to transform the entire Olympic experience through AI innovations. The tangible benefits brought by cloud and AI are now visible not only to the IOC, NOCs, OBS and Right Holding Broadcasters, but also to audience and sports fans worldwide.”
Since Alibaba Group became a Worldwide TOP Partner of the IOC in 2017, Alibaba Cloud has played an increasingly central role in how the Olympic Games are delivered, experienced, and remembered—helping to place cloud computing and AI at the core of the world’s largest sporting event.
Hashtag: #Alibaba
The issuer is solely responsible for the content of this announcement.
About Alibaba Cloud
Alibaba Cloud (https://www.alibabacloud.com/) is a global leader in full-stack artificial intelligence services, offering state-of-the-art intelligent capabilities and a worldwide AI cloud computing network, providing developer-friendly AI services across the globe. Qwen (Chinese: Tongyi Qianwen) is a family of large language and multimodal AI models developed by Alibaba. Debuted in 2023, open-weight Qwen models are available to global developers via HuggingFace and ModelScope.
Media OutReach
Results of the ixCrypto Index Series Quarterly Review (2026 Q1)
1. Constituent Review – ixCrypto Index Series
1. 1. ixCrypto Index (“IXCI”)
The number of constituents will remain at 19 with no additions and deletions.
Additions:
No addition
Deletions:
No deletion
The free float adjusted market capitalization coverage is 84.26%* (excluding stablecoins, which represents 10.90% of the total crypto universe), while the 90-day-average volume is 77.36%*. The recapping at 40% will take effect on the effective date.
Since the last review, there has been a decrease in the crypto total market capitalization from USD3.38T to USD2.62T (-22.53%)#, and a decrease in the daily volume from USD157.69B to USD108.17B (-31.40%)#. Bitcoin remains the largest crypto in the constituent list, with its price decreased by 24.58% since the last review.
1.2. ixCrypto Portfolio Indexes
1.2.1 ixCrypto 5 Equal Weight Index (“IXEW5”) and ixCrypto 5 Square Root Index (“IXSR5”)
Additions:
No addition
Deletions:
No deletion
1.2.2 ixCrypto 10 Equal Weight Index (“IXEW10”) and ixCrypto 10 Square Root Index (“IXSR10”).
Additions:
No addition
Deletions:
No deletion
1.2.3 ixCrypto Altcoin 10 EW Index (“IXAEW10”) and ixCrypto Altcoin 10 Square Root Index (“IXASR10”).
Additions: Monero
Deletions: Chainlink
1.3. ixCrypto BTC/ETH Indexes
As of the cut-off date on 31st March 2026, the ixCrypto BTC/ETH 50/50 Index (“IX5050”) maintains a 50%/50% weighting for the ixBitcoin Index “IXBI” and ixEthereum Index “IXEI”. The ixCrypto BTC/ETH Proportional Index (“IXPI”) has a weighting of 83.12% and 16.88% for IXBI and IXEI, respectively.
At the upcoming effective date, IX5050 weightings will remain unchanged at 50%/50%. IXPI weightings will be adjusted to 84.53% and 15.47% for IXBI and IXEI, respectively, reflecting the market capitalization proportions of Bitcoin and Ethereum at the cut-off date.
1.4. ixCrypto Stablecoin Index
The number of constituents will remain at 6 (Appendix 5). Stablecoin comprises 10.90% of the total crypto universe, and ixCrypto Stablecoin Index covers 98.26% of the 90-day average market capitalization in the stablecoin universe.
2. Exchange Review
To ensure the fairest price objective, all indexes are calculated based on average of multiple exchanges. As a result of exchange review, 10 exchanges passed the review process, which are as follows:
- Binance
- Pionex (ADDITION)
- BitMart (ADDITION)
- MEXC
- LBank
- Bybit
- Gate.io2
- Kucoin
- Crypto.com Exchange
- Coinbase Exchange
Deletion
- Huobi Global
- OKEx
The selected 10 exchanges will be used to generate each of the fair average prices for the IX indexes’ constituents. The exchange review covers volume rankings, exchange background checks, founders’ background checks, USD/USDT/USDC/BTC pair coverage, overconcentration rules, exchange API coverage checks, and stability, among other aspects, for an exchange.
For more details about our exchange selection criteria, please email [email protected]. More information on the ixCrypto Indexes, including their constituents and constituents’ weights, is provided in the Appendices, or refer to the website https://ix-index.com/.
*Exclude stable coins and coins that trigger conflict of interest (based on conflict-of-interest rule methodology 3.9, effective on Oct 2, 2020)
#As of 31th March 2026, based on the past 90 days average
XXXX (ADDITION)Newly introduced exchanges as of 2026 Q1
Appendix 1
| Universe | All crypto coins traded in at least two different exchanges around the world |
| Selection Criteria | Cryptocurrencies ranking in the top 80% of cumulative full market capitalization (“MC”) coverage and within an acceptable range in accordance with the Volume Buffer Rule in terms of 90-day average trading volume |
| Number of Constituents | 19 in Q1 2026 |
| Launch Date | 12th December 2018 |
| Base Date | 3rd December 2018 |
| Base Value | 1,000 |
| Reconstitution Rule | If the coverage is below 75% or any of constituents is not within an acceptable range in accordance with the Volume Buffer Rule in terms of 90-day average trading volume, IXCI will be reconstituted to bring MC coverage back and do liquidity screening. |
| Reconstitution and Rebalancing Frequency | Quarterly and with a fast entry rule |
| Weighting Methodology | Free float adjusted market capitalization weighted with a cap of 40% |
| Currency | US Dollar / HK Dollar [EOD in 14 currencies] |
| Dissemination | Every 5 seconds for 24×7
(On Bloomberg, Reuters and major information vendors) |
| Website | https://ix-index.com/ |
| Bloomberg Page | IXCI <GO> |
Appendix 2
| Crypto | 90-day-average- Market Cap | 90-day-average-Volume | Cut-off Price |
Cumulative Market Coverage | Weighting (%) After 40% Cap# | |
| 1 | Bitcoin | $1,533,407,044,481 | $43,779,443,111 | $66,691.44 | 58.59% | 40.00% |
| 2 | Ethereum | $291,140,668,312 | $23,907,396,435 | $2,023.51 | 69.71% | 25.84% |
| 3 | BNB | $99,700,601,834 | $2,038,341,597 | $608.55 | 73.52% | 8.78% |
| 4 | XRP | $98,820,126,064 | $3,218,693,555 | $1.32 | 77.30% | 8.59% |
| 5 | Solana | $58,322,802,634 | $4,336,158,111 | $82.44 | 79.53% | 5.00% |
| 6 | TRON | $27,802,977,066 | $657,701,996 | $0.32 | 80.59% | 3.20% |
| 7 | Dogecoin | $18,028,347,533 | $1,341,528,833 | $0.09 | 81.28% | 1.47% |
| 8 | Cardano | $11,055,216,118 | $608,106,281 | $0.24 | 81.70% | 0.93% |
| 9 | Bitcoin Cash | $10,617,756,282 | $424,111,900 | $459.70 | 82.10% | 0.97% |
| 10 | Hyperliquid | $8,515,529,227 | $338,272,606 | $36.79 | 82.43% | 1.00% |
| 11 | Monero | $7,415,161,010 | $124,095,526 | $321.29 | 82.71% | 0.63% |
| 12 | Chainlink | $7,273,963,510 | $623,444,392 | $8.61 | 82.99% | 0.65% |
| 13 | Stellar | $5,965,923,096 | $147,863,725 | $0.17 | 83.22% | 0.59% |
| 14 | Zcash | $4,956,891,601 | $450,471,925 | $225.56 | 83.41% | 0.40% |
| 15 | Litecoin | $4,745,674,586 | $397,678,356 | $53.20 | 83.59% | 0.43% |
| 16 | Avalanche | $4,565,289,028 | $327,621,719 | $8.79 | 83.76% | 0.40% |
| 17 | Sui | $4,558,926,661 | $688,122,173 | $0.86 | 83.94% | 0.36% |
| 18 | Hedera | $4,371,988,560 | $136,144,137 | $0.09 | 84.11% | 0.40% |
| 19 | Shiba Inu | $3,987,578,330 | $135,856,575 | $0.00 | 84.26% | 0.36% |
As of 31 March 2026
# Weighting (%) after 40% Cap is adjusted according to the cut-off price, the arrangement of order may not the same as 90-day-average-Market Cap
Selection of index constituents is based on the past 90-day-average market capitalization and volume.
For the calculation methodology of the index, please refer to the “ixCrypto Index Methodology Paper” on our website
Appendix 3
| Index Constituent | ixCrypto 5 EW Index | ixCrypto 5 SR Index | ixCrypto 10 EW Index | ixCrypto 10 SR Index | ixCrypto Altcoin 10 EW Index | ixCrypto Altcoin 10 SR Index |
|
| 1 | Bitcoin | 20.00% | 47.35% | 10.00% | 38.28% | – | – |
| 2 | Ethereum | 20.00% | 20.26% | 10.00% | 16.37% | 10.00% | 25.472% |
| 3 | BNB | 20.00% | 11.81% | 10.00% | 9.54% | 10.00% | 14.848% |
| 4 | XRP | 20.00% | 11.67% | 10.00% | 9.44% | 10.00% | 14.682% |
| 5 | Solana | 20.00% | 8.91% | 10.00% | 7.20% | 10.00% | 11.199% |
| 6 | TRON | – | – | 10.00% | 5.76% | 10.00% | 8.968% |
| 7 | Dogecoin | – | – | 10.00% | 3.91% | 10.00% | 6.085% |
| 8 | Cardano | – | – | 10.00% | 3.10% | 10.00% | 4.829% |
| 9 | Bitcoin Cash | – | – | 10.00% | 3.18% | 10.00% | 4.944% |
| 10 | Hyperliquid | – | – | 10.00% | 3.22% | 10.00% | 5.005% |
| 11 | Monero | – | – | – | – | 10.00% | 3.968% |
As of 31 March 2026
Appendix 4
| Crypto | 90-day-average Crypto Market Cap | 90-day-average Crypto Volume | Index Level | Weight in BTC/ETH 50/50 | Weight in BTC/ETH Proportional |
| Bitcoin | $1,533,407,044,481 | $43,779,443,111 | 16119.86 | 50.00% | 84.53% |
| Ethereum | $291,140,668,312 | $23,907,396,435 | 17402.12 | 50.00% | 15.47% |
As of 31 March 2026
Appendix 5
| Crypto | 90-day-average- Market Cap | 90-day-average- volume |
Cut-off Price | Cumulative Market Coverage |
Weighting (%) After 40% Cap | |
| 1 | USDt | $185,014,602,798 | $90,009,449,564 | $0.9991 | 7.07% | 40.00% |
| 2 | USDC | $75,247,269,332 | $12,399,472,322 | $0.9997 | 9.94% | 40.00% |
| 3 | Ethena USDe | $6,227,533,422 | $125,083,188 | $0.9991 | 10.18% | 6.02% |
| 4 | Dai | $5,364,237,297 | $153,912,985 | $0.9997 | 10.39% | 5.50% |
| 5 | World Liberty Financial USD | $4,432,479,244 | $1,826,951,498 | $0.9995 | 10.56% | 4.48% |
| 6 | PayPal USD | $3,897,616,348 | $150,988,466 | $0.9996 | 10.71% | 4.00% |
As of 31 March 2026
Appendix 6
Real time indexes are disseminated every 5-second interval for 24×7 since 23 June 2022. The real-time indexes are available for viewing on the IX Crypto Index official webpage and Bloomberg Page IXCI <GO>. For IXCI, IXBI and IXEI, the indexes are also available through Nasdaq Global Index Data Service (GIDS) with the tickers “IXCI”, “IXBI” and “IXEI”, with dissemination interval kept at 15-second unchanged.
The vendor tickers are shown below:
| Index Name | Bloomberg Ticker | TradingView Ticker | Reuters Ticker | |
| Real-time | Delayed | |||
| ixCrypto Index | IXCI | IXCI2 | IXCI | .IXCI |
| ixBitcoin Index | IXCBI | IXCBI2 | IXBI | .IXBI1 |
| ixEthereum Index | IXCEI | IXCEI2 | IXEI | .IXEI1 |
For further information about ixCrypto Index and other available indexes including IX Crypto spot price index series and EOD indexes, please visit company official webpage https://ix-index.com or subscribe to LinkedIn: IX Asia Indexes
For data licensing and product, please contact us at [email protected].
For free API use on academic research or trial, please contact [email protected]
Hashtag: #ixCryptoIndex
The issuer is solely responsible for the content of this announcement.
About IX Asia Indexes and IX Asia Index Advisory Committee
IX Capital International Limited is an award-winning index and investment advisory company. The index business arm- IX Asia Indexes, providing real-time digital asset and innovative indexes, disseminated 24×7 globally and built on robust infrastructure. Since the launch of the first crypto benchmark index (“IXCI”) launched in Hong Kong in December 2018, the ixCrypto index series expand into over 40 indexes designed for exchange futures products, mark-to-market, and fund managers’ portfolio construction purposes. To ensure the professionality and impartiality of the index methodologies and operations, IX Asia Indexes has established its index advisory committee with representation from different industries, including fund management, exchanges, brokerage, financial blockchain experts, crypto service providers, etc. The committee will meet quarterly a year to discuss matters relating to the IX Asia Indexes, including to review and to comment the data sources, methodologies, and operations of IX Asia Indexes, to provide guidance to the future development of new IX Asia Indexes and to handle other issues and decisions on an as-needed basis.
IX Asia Indexes was awarded the Fintech Award (wealth investment and management) 2019 and 2021 organised by ETNet. It as well won an award for Startup of the Year and Basic Technology (Big Data) from Hong Kong Fintech Impetus Awards 2022 by Metro Broadcast and KPMG. It also won Asia Pacific Enterprise Achievement Award 2024 by Echolade. IX Asia Indexes completed its IOSCO compliance statement and obtained ISO/IEC 27001:2022 UKAS certification.
Website: https://ix-index.com/
Advisory Committee: https://ix-index.com/committee.htm
About IX Crypto Indexes
The ixCrypto index (“IXCI”) is the first crypto index launched in Hong Kong. It was launched on 12 December 2018. It is denominated in USD with a base value of 1000 and a base date on 3 December 2018. Designed to be easy to understand while providing a good representation of the crypto market, ixCrypto index aims to cover the top 80% of the cumulative free-float adjusted market capitalization in the crypto universe and, at the same time, the crypto currencies should fall within the top liquid cryptos ranked by trading volume in the 90 days preceding the review date. The index is to be reviewed quarterly and with a fast entry rule. Real time indexes are disseminated every 5-second for 24×7 since 23 June 2022. Real time index data together with ixBitcoin Index and ixEthereum Index can be obtained from IX Asia Indexes Data Services and Bloomberg terminal on IXCI <GO>. For IXCI, IXBI and IXEI, the indexes are also available through Nasdaq Global Index Data Service (GIDS) with the tickers “IXCI”, “IXBI”, “IXEI”, with dissemination interval kept at 15-second unchanged. Wechat: 信昇亞洲指數.
Media OutReach
The 17th China Children’s Film Dubbing Promotion and Exhibition Event Officially Kicks Off
As a public welfare brand dedicated to children’s growth and education for sixteen years, the activity continues to uphold the purpose of “fostering children’s growth, inspiring their minds, enriching their lives, and promoting children’s cinema.” Centered around the theme “A Dream of Light and Shadow, Voices Create Brilliance,” it targets children aged 7 to 16 both domestically and internationally. With film dubbing at its core, the activity provides a platform for artistic immersion, ideological guidance, and practical growth through diverse forms such as film lectures, dubbing challenges, film culture summer camps, and talent showcases, guiding children to experience the charm of film art in the world of light and shadow.
The year 2026 marks the 105th anniversary of the founding of the Communist Party of China and the 90th anniversary of the victory of the Long March of the Chinese Workers’ and Peasants’ Red Army. This edition of the event has selected classic films embodying historical memories and revolutionary spirit as dubbing materials, including Sparkling Red Star, The Letter with Feathers, The Detachment of The Hui People, Young Peng Dehuai, The Volunteers: Peace at Last, and Dead to Rights. These films guide children to revisit extraordinary years through cinematic images and grasp the spirit of the times through dubbing. Additionally, classic films showcasing China’s excellent traditional culture, such as Ne Zha 2, Chang‘An, I Am What I Am, and Big Fish & Begonia, help children strengthen their cultural confidence through diverse artistic nourishment.
With voices soaring, children interpret the legends of light and shadow; with dreams setting sail, they shine with youthful splendor. From today, the registration channel for the 17th China Children’s Film Dubbing Promotion and Exhibition Event is officially open! Dubbing enthusiasts aged 7 to 16 may access details and sign up via the official mini-program “Xiao Ying Mi Ai Pei Yin” or the WeChat Official Account of the China National Film Museum.
Hashtag: #ChinaNationalFilmMuseum
The issuer is solely responsible for the content of this announcement.
Media OutReach
SIAM PARAGON Solidifies World-Class Success as the Global Songkran Destination
“SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” Captivates Thai and International Tourists
A Resounding Success Merging Tradition, Fashion, Music, and Lifestyle in the Heart of Bangkok
BANGKOK, THAILAND – Media OutReach Newswire – 16 April 2026 – Siam Paragon reaffirms its status as a world-class global destination and a top-of-mind landmark for both Thai and international visitors, celebrating the remarkable success of the “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026.” This grand Songkran festival, held from April 10–15, 2026 at Parc Paragon and throughout the shopping center, attracted an overwhelming number of attendees from around the world. The event’s success highlights Siam Paragon’s ability to deliver extraordinary experiences that seamlessly integrate fashion, music, arts, culture, and lifestyle into one vibrant destination—solidifying its reputation as a world-class experiential hub.
This achievement was made possible through a strong collaboration between Siam Paragon, Kasikornbank Public Company Limited, alongside esteemed partners from both the public and private sectors. Together, they created a vibrant and distinctive contemporary Songkran phenomenon. One of the festival’s standout highlights was the “SUMMERBEATS FASHION SHOW” at Paragon Department Store, showcasing curated looks from Spring/Summer 2026 collections by leading brands. The runway came alive with appearances from renowned celebrities and talents from The Face Men Thailand Season 4, setting the stage for six consecutive days of electrifying performances by top artists.
Beyond fashion, “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” also gained widespread recognition as a premier urban music festival, featuring over 150 artists including Masu–Tee, DJ Crossthy, DICE, JOEY BOY, Purpeech, Enjoy–June, Khana Bierbood, DJ Chin Chinawut, KT Kratae, LE7EL, Sweezdream, Paradise Bangkok, Tilly Birds, Billy–Babe, SONS, ALTERS, Tattoo Colour, Krit–Phop, 4MIX, Shine Boys, and Pijang Kritsana.
These artists ignited the summer energy throughout the festival, supported by world-class light, sound, and color production. The festive atmosphere became a major “magnet,” drawing people in to celebrate Songkran with unparalleled excitement and creating lasting impressions.
Throughout the festival, Siam Paragon transformed its spaces into a dynamic lifestyle landmark and one of Bangkok’s must-visit check-in destinations. The creative design blended Thai craftsmanship with contemporary aesthetics, offering a diverse range of activities, entertainment, and exclusive experiences tailored to shoppers, tourists, and the new generation alike, reflecting Siam Paragon’s role as a leadership in premium lifestyle experiences.
Another significant highlight was at NEXTOPIA on the 5th and 5A Floors, under the concept “NEXTOPIA: Culture of Tomorrow.” This area showcased a new dimension of Songkran by integrating Thai culture with innovation and sustainability. Through creative workshops and the landmark Crystal Pagoda, visitors actively engaged with the Circular Economy concept. This completed the Songkran vision, balancing entertainment and inspiration with genuine environmental responsibility.
The success of “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” not only reflects Siam Paragon’s strength in creating world-class magnet events that attract global audiences, but also reinforces its leadership as the premier destination. Siam Paragon remains dedicated to driving Bangkok’s vibrancy during every major festival, delivering extraordinary experiences that remain in the memories of Thai people and tourists from across the globe.
Hashtag: #SiamParagonSummerBeats2026 #SiamParagonSongkran2026 #SiamParagonSummer2026
The issuer is solely responsible for the content of this announcement.
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