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Alibaba Group Debuts “Wonder on Ice,” an Immersive AI Experience at Milan’s Sforza Castle for Milano Cortina 2026
Set against the historic backdrop of the Sforza Castle and the commercial artery of Via Dante, AWI turns one of Milan’s most recognizable public spaces into a live demonstration of how digital technologies can intersect with culture, commerce and consumer engagement. Powered by Alibaba’s advanced technology stack, the showcase illustrates how artificial intelligence can enable immersive, interactive digital retail experiences that respond dynamically to individual preferences.
“Alibaba and the IOC share a simple belief together: technology should enable the Olympic Games to be more exciting, accessible, sustainable and connected,” said Joe Tsai, Chairman of Alibaba Group. “With the power of AI, we are moving from “Cloud Olympics” toward “Intelligent Olympics”, as AI helps us work better, make smarter decisions, and connect more meaningfully.”
“I’m delighted to be here at the Alibaba Group Showcase, celebrating nine years of our partnership which represents one of the most significant technological transformations in Olympic history. Building on innovations delivered at recent Games, Milano Cortina 2026 represents a major step forward in cloud-based, AI-enabled broadcasting and operations, setting a new benchmark for future editionsn. Together with Alibaba, we’re not only ensuring the Games remain efficient and sustainable, but also remain engaging through sports media technology to audiences, athletes and fans worldwide”, said Kirsty Coventry, President of the International Olympic Committee (IOC)”
A Personalized Journey Guided by AI
At the core of the installation is an AI-guided journey that brings virtual retail into a physical environment. Upon entry, visitors are invited to share simple preferences—such as their favorite Milano Cortina 2026 sport—with an AI agent, which uses these inputs to curate a personalized journey throughout the space. Visitors may also choose to have their photo taken to generate a real-time digital avatar, further tailoring the journey to the individual.
The AI agent then acts as a virtual stylist, interacting with visitors and offering tailored recommendations for clothing, fragrance, and makeup. As participants make selections, the experience evolves continuously, demonstrating how AI-enabled retail can move beyond static product catalogues towards adaptive, interactive experiences. Each journey culminates in a personalized AI-generated video in which the visitor’s avatar becomes the central character in a digital gala setting.
The experience is supported by Alibaba’s latest AI and cloud technologies, including its Qwen3 series of large language and vision models, Wan 2.2 image-to-video generation model, and Taobao Vision’s immersive shopping solution, and Alibaba Cloud’s global cloud infrastructure.
Architecture Inspired by Ice and Light
Spanning 40 meters, the installation consists of two architectural elements:
- The Snow Globe, a spherical pavilion that serves as an interactive space during the day and transforms into a projection surface for AI-generated visuals in the evening
- The Crystalized Skirt Building, a sculptural structure inspired by the crystalline geometry of frost and snowflakes, which houses the immersive AI-powered virtual retail experience.
Designed with sustainability in mind, the installation uses recyclable materials and leaves no permanent footprint on the historic plaza.
AWI will be open to the public from February 7–22, 2026, during the Olympic Winter Games, and March 6–15, 2026, during the Paralympic Winter Games.
Showcasing the First AI-Generated Olympic Fan Art Collection
The opening of AWI also marked the unveiling of the results of the Alibaba Cloud AIGC Championship @ Milano Cortina 2026, the first Olympic fan engagement initiative of its kind developed in partnership with the International Olympic Committee, the Olympic Museum and the Milano Cortina 2026 Organising Committee.
Using Alibaba’s Wan video generation models, fans from around the world created original video artworks inspired by four winter sports: figure skating, short track speed skating, alpine skiing, and snowboarding.
A curated selection of the top 100 works is now being displayed on the surface of the Snow Globe. This collection represents the first AI-generated artworks to be displayed by the Olympic Museum located in Lausanne, Switzerland. Ten creators will be awarded tickets to attend the Olympic Winter Games in person.
By combining Olympic inspiration with accessible AI technology, Alibaba Wonder on Ice invites fans worldwide to go beyond spectating, allowing them to step into the Games, express their “vibe,” and join the Olympic Movement in an entirely new way.
Hashtag: #Alibaba
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About Alibaba Group
Alibaba Group is a global technology company focused on e-commerce and cloud computing. We enable merchants, brands and retailers to market, sell and engage with consumers by providing digital and logistics infrastructure, efficiency tools and vast marketing reach. We empower enterprises with our leading cloud infrastructure, services and work collaboration capabilities to facilitate their digital transformation and grow their businesses.
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Desert Diamond Hues Take Centre Stage On The Red Carpet At The 79th British Academy Film Awards
In evocative shades of champagne, honey, cognac, brown, and whiskey, these unique colours were seen on some of our most beloved actors and actresses- showcased in an exquisite array of cuts and designs, they blended timeless elegance with contemporary style.
Gillian Anderson, together with Nathalie Emmanuel, led the Desert diamond way with striking diamonds by Brazilian jeweller Ara Vartanian. Gillian woreasymmetric stone earrings featuring exceptional brown and white diamonds with complementing rings, whilst Nathalie wore an elongated drop earrings punctuated with brown diamonds, a bracelet and rings. K-Pop Demon Hunter star Audrey Nuna wore Desert diamond ear climbers from ANANYA.
Once reserved for jewellery boxes, brooches have become a go-to on the red carpet amongst the most decerning of wearers- Rising Star nominee Archie Madekwe paired his custom Dior suit with Ara Vartanian white diamond brooch and Desert diamond vintage rings whilst Regé-Jean Page looked to fauna as his inspiration in a Desert diamond dragonfly brooch by Hirsh London.

Actress and Model Poppy Delevingne attended the British Vogue and GǪ Fashion and Film Party adorned in Desert diamonds by Ara Vartanian.
For the occasion, Poppy chose to wear a curated selection of pieces in Desert diamond hues, included a striking necklace from the new Empirea collection, set with 17.34 carats of brown diamonds.
These extraordinary moments on the red carpet remind us that natural diamonds are born of the wild, their enduring beauty and unique nature express both style and glamour, as well as timelessness and cultural legacy.
#adiamondisforever #naturaldiamonds #diamonds #BAFTA #DesertDiamonds
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #Desertdiamonds #BAFTA #adiamondisforever
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The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal
opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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Huawei to Announce the Open Source Project of A2A-T Software, Boosting the application of agent communication standards
With the rapid development of artificial intelligence, highly Autonomous Networks are becoming a crucial direction for the communications industry, and the importance of industry collaboration is increasingly prominent. To this end, the A2A-T protocol, including the IG1453 beta version and the enhanced prompt meta-model IG1453A, was jointly released by global telecommunications industry partners at the TM Forum Accelerate Week on February 6, 2026. It aims to provide a unified interaction framework for multi-agent collaboration, addressing challenges faced by operators in automated production, such as collaboration efficiency, reliability, and security.
As a standardized agent interaction protocol, A2A-T marks a new stage in agent interaction, unlocking three major industry breakthroughs: a revolutionary improvement in integration efficiency, reducing the system integration cycle from “months” to “days”. Breaking the boundaries of task collaboration to support complex cross-domain, cross-vendor workflows; and accelerating industry ecosystem convergence by lowering interconnection barriers through unified standards, fostering a sustainable collaborative ecosystem.
While standards chart the course for the industry, open source is the optimal path to achieve widespread interoperability and rapid innovation. In line with the evolutionary consensus of the Autonomous Network industry, Huawei is going to open source the core supporting software for the A2A-T protocol, to practically propel this standard from industry consensus to global deployment.
This open source project will encompass key components for implementing the A2A-T protocol, including:
- A2A-T Protocol SDK: Provides integration tools for standardized interaction between agents.
- Registry Center: Enables authentication, addressing, and skill management for multiple agents.
- Orchestration Center: Supports low-code/no-code visual workflow orchestration, with pre-built high-value solution packages.
More detailed information will be officially announced during MWC 2026 at the Global Autonomous Network Industry Summit (14:30~16:00, March 2, 2026, Sofitel Barcelona Skipper Hotel). We cordially invite global industry partners to attend the launch event on-site or follow the project’s progress through online channels, working together to promote the prosperity of the Agentic Internet.
Hashtag: #Huawei
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Huawei will release the Agentic Core solution to accelerate the commercial use of agent networks
NE intelligence: As AI agents become a core capability of next-generation AI phones, the number of connected entities will increase tenfold, with connections extending from “humans” to physical AI (such as embodied robots and autonomous driving). This will require the introduction of key capabilities such as digital identity, agent registration and discovery, and A2A session management to build a low-latency, highly reliable network foundation, supporting the large-scale commercial deployment of physical AI.
Network intelligence: As service AI agents become more prevalent, they will generate diverse network experience requirements. For example, AI robots may require 100 Mbit/s bandwidth and 20 ms latency. Therefore, it is necessary to evolve from predefined rule networks to intent-driven networks, where network AI agents will understand the needs of different organizations, dynamically match resources, and implement a closed-loop process for policy generation, configuration, and delivery.
Service intelligence: Compared to OTT players, operators have more opportunities to provide inclusive intelligent services. Huawei supports operators’ service innovation through three key services, going beyond connectivity. AISF (Service Intelligence) will evolve from an interactive entry point to a full-featured personal assistant, integrating communication, content, and services. Communication experiences will shift toward immersive interactions, breaking through the boundaries of voice. The integration of computing and networks will continue to be commercialized, providing sustainable computing power support for AI inference and content generation.
Looking ahead, Huawei will continue to deepen the three-layer intelligent collaboration practice with operators, aiming to provide 7×24-hour inclusive intelligent connectivity, and work together to bring users a more efficient, convenient, and intelligent digital life, and create new value in the intelligent Internet era.
Hashtag: #Huawei
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