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Amazon Singapore Shares the Joy with 12 Days of Black Friday Deals and New Shopper Insights

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  • Hundreds of thousands of deals from top local and international brands including Dyson, LEGO, Sennheiser and Beauty of Joseon, across Amazon.sg – the perfect way to start the holidays early.
  • From deal optimizers to heartfelt gifters, new research reveals how Singaporeans are shopping smarter and more intentionally this holiday season.
  • One in four savvy Singaporeans shop sales to save on holiday gifting, with men almost twice as likely as women (45% vs 25%) to find a gift for their partner in a sale event.

SINGAPORE – Media OutReach Newswire – 28 October 2025 – (NASDAQ: AMZN) — The most wonderful time of the year begins early as Amazon Singapore kicks off its 12-day Black Friday Sale, running from 20 November to 1 December. Shoppers can look forward to joyful savings across categories – from trending Toys and Electronics to Baby and Home and Kitchen essentials – making it easier than ever to find thoughtful gifts for family and friends and celebrate the season.

With hundreds of thousands of deals from popular local and international brands such as Dyson, LEGO, Sennheiser and Beauty of Joseon, customers can enjoy great value and convenience at amazon.sg/blackfriday, whether they’re shopping early for gifts or treating themselves ahead of the holidays.

Unwrapping Singapore’s Latest Gifting Trends

To mark the start of the holiday season, new YouGov research, commissioned by Amazon Singapore, uncovers surprising trends reshaping how Singaporeans hunt for holiday deals and gifts.

The study identifies “Deal Optimizers” as Singapore’s dominant online shopper persona. With 42% identifying as Deal Optimizers when shopping for themselves and 26% when buying for others, these savvy shoppers compare prices, stack vouchers, and strategically time purchases around major sale events. Generational differences are also apparent, with 58% of Gen Z shoppers preferring personalized gifts chosen specifically for the recipient – significantly higher than Millennials (39%). Instead, Millennials are leaning towards practical gifts (62%). This points to a growing emphasis on thoughtfulness among younger consumers, while Millennials prioritize functionality when selecting gifts.

Traditional gender roles in holiday shopping are evolving as well, with more men taking an active role in gifting. The research shows 45% of men plan gifts for their spouse or partner during sale events, almost twice as many as women (25%). Men also report spending more time deciding what to buy for their spouse and partner (47% vs. 25%), suggesting a more shared and thoughtful approach to gift-giving is emerging across different shopper demographics.

“Black Friday is one of the most exciting times of the year for Singapore shoppers, as it’s the perfect moment to prepare for the holidays and save on everything from big-ticket gifts to everyday essentials,” said Peter Li, Director, China & Singapore, International Store, Amazon. “Our research shows that Singaporeans are shopping smarter and more intentionally this year, and Amazon is here to help them do just that, with great value, wide selection, and fast, trusted delivery that makes it easier to share the joy this festive season.”

New Deals, Just In: Black Friday Sale Highlights

From thoughtful gifts to everyday must-haves, shoppers can expect exciting deals across every category, whether you love hunting for the best bargains, finishing your list in one go, picking up something special for yourself, or finding practical gifts that just make sense. For 12 days, Amazon Singapore will roll out hundreds of thousands of Black Friday deals running from 20 November to 1 December. *

  • Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
  • Save up to 40% off on UGREEN chargers, cables and more
  • Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly and more
  • Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
  • Save up to 40% off Dyson
  • Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets)
  • Save up to 30% off Beauty of Joseon
  • Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive SG-branded WFM tote bag for free
  • Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more

*Terms and conditions apply to all promotions listed above.

Get the Most Out of Your Holiday Shopping on Amazon.sg

Amazon Singapore offers great value, a wide selection, and flexible delivery options to make holiday shopping easy – with even more perks for Prime members. Here’s how to shop smarter this season:

  • Shop Smart with Prime: Members enjoy fast and free delivery on millions of eligible items, plus access to Prime Video and Prime Gaming, all for S$4.99/month. New customers can start with a 30-day free trial at amazon.sg/prime.
  • Find the Perfect Gift: Explore Amazon.sg’s Holiday Gift Guides for curated recommendations across Toys, Electronics, Home & Kitchen, and more – available at amazon.sg/christmas-store.
  • Amazon.sg Gift Cards: Give the gift of choice this festive season. Purchase an Amazon.sg Gift Card worth S$220 and receive an additional S$15 credit from 20 November to 1 December *, at amazon.sg/giftcard
  • Amazon Vouchers: Save even more with exclusive Amazon Vouchers across categories such as Toys, Beauty, and Electronics. Clip your favourite vouchers and the discounts apply automatically at checkout — amazon.sg/vouchers.

Make Every Holiday Moment Better with Amazon Prime

The holidays are all about sharing joy, and with Amazon Prime, it’s easier than ever to make every moment special. Members can shop, save, and stream with convenience and peace of mind – all in one great-value membership. New customers can start a 30-day free trial, and for just S$4.99 a month or S$49.90 a year, enjoy exclusive benefits this holiday season, from fast, free delivery on eligible items to endless entertainment with Prime Video and Prime Gaming.

  • Exclusive savings for Prime members: Enjoy up to 10% off on over a million products from international brands across Amazon.sg, perfect for stretching your holiday budget and finding gifts for everyone on your list.
  • Convenient delivery and easy returns: Skip the crowds with fast, free shipping on millions of eligible items across Amazon.sg, Amazon Fresh, and the Amazon International Store. Enjoy access to free one-day delivery on Prime eligible orders; and delivery as fast as two days on Prime eligible international orders. Need to return something? Choose free pick-up from your address or drop it off at a nearby return center for a hassle-free experience. More information here.
  • Amazon Fresh for festive feasts: Get groceries and party essentials delivered right when you need them with free scheduled two-hour delivery on orders above S$60, available until 31 December 2025.
  • Endless entertainment for the season: As families gather to celebrate, enjoy holiday movies, shows, and games with Prime Video and Prime Gaming, all included in one great-value membership.

*Terms and conditions apply to all promotions listed above.

Hashtag: #AmazonSingapore #BlackFridaySG

The issuer is solely responsible for the content of this announcement.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit .

About Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons, Little Farms and Whole Foods Market on , as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at

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About the Research
Commissioned by Amazon Singapore, the study was conducted online by YouGov using its proprietary panel. Fieldwork was carried out in Singapore from 6 to 8 October 2025, gathering insights from 1,000 adults aged 18 and above. The findings reflect a nationally representative sample and offer a timely snapshot of public sentiment.

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AECOM supports CEDD and AFCD of HKSAR Government in launching Hong Kong’s first comprehensive nature-based solutions guidelines to advance sustainable urban development

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HONG KONG SAR – Media OutReach Newswire – 10 March 2026 – AECOM, the trusted global infrastructure leader, supported the release of the Hong Kong Nature-based Solutions Design Guidelines (HKNbSDG), a first-of-its-kind guidelines developed for the Civil Engineering Development Department (CEDD) and the Agriculture, Fisheries and Conservation Department (AFCD) of the HKSAR Government. The HKNbSDG helps government agencies, designers, planners and built environment professionals in integrating nature-based solutions (NbS) into urban development projects across Hong Kong.

Developed through multidisciplinary expertise in ecology, landscape architecture, engineering, climate resilience and urban planning, the HKNbSDG provides a practical blueprint for designing, implementing, sustainably managing, and evaluating NbS across diverse environmental contexts — from rivers and wetlands to coastlines and high-density urban districts.

Factoring in the characteristics of Hong Kong’s natural ecology and urban development, the HKNbSDG is built on three core principles that outline a holistic approach to promoting ecosystem diversity at multiple scales, embracing human-nature coexistence for mutual benefits, and improving resilience through NbS. It also includes a performance evaluation framework to support evidence-based decision-making and features local case studies, including Long Valley Nature Park and Tung Chung East Eco-shoreline.

“The HKNbSDG reflects our commitment to advancing nature‑positive design and supporting Hong Kong’s journey toward climate resilience and sustainable growth,” said Dr. Johnny Cheuk, senior vice president and Hong Kong executive leader at AECOM. “By integrating ecological science into design practice, we aim to empower practitioners to harness nature’s potential in building climate-resilient infrastructure.”

The HKNbSDG was officially launched at the Promulgation Ceremony held on March 3, 2026, at Long Valley Nature Park. The event was officiated by Miss. Diane Wong Shuk-han, JP, Under Secretary for Environment and Ecology; Mr. David Lam Chi-man, JP, Under Secretary for Development; Mr. Charles Karangwa, Global Head of Nature-based Solutions Centre of the International Union for Conservation of Nature (IUCN); Ir Michael Fong Hok-shing, JP, Director of Civil Engineering and Development; and Mr. Mickey Lai Kin-ming, JP, Director of Agriculture, Fisheries and Conservation.

The ceremony featured an introduction to the HKNbSDG by Stephen Suen, director of landscape architecture at AECOM, followed by a panel discussion on building cross-sector partnerships to reverse nature and biodiversity loss through NbS.

Panelists included:

  • Mr. Charles Karangwa, Global Head, Nature-based Solutions Centre, IUCN
  • Ir. Michael Fong Hok‑shing, JP, Director of Civil Engineering and Development
  • Mr. Mickey Lai Kin Ming, JP, Director of Agriculture, Fisheries and Conservation
  • Ms. Frances Chen, Director, Sustainability & Climate Change, North Asia, HSBC
  • Mr. Benny Au, Senior Manager, Sustainable Development, Swire Properties Limited

The release of the HKNbSDG supports Hong Kong’s key policy commitments, including the Climate Action Plan 2050 and its biodiversity conservation targets, by providing a practical roadmap for enhancing urban resilience and expanding green infrastructure. This publication equips practitioners with essential tools — from integrating ecology into early planning to designing for multifunctional benefits — grounded in Hong Kong-specific experience. It also serves as a central resource for advancing the Northern Metropolis development strategy, where NbS is helping to drive urban-rural integration and foster the co-existence of urban development and ecological conservation.

The HKNbSDG forms part of AECOM’s broader mission to help cities adapt to climate risks while enhancing quality of life. By bringing together global best practices and local ecological insights, AECOM aims to strengthen industry-wide capability in implementing NbS at scale.

Learn more about the Hong Kong Nature-based Solutions Design Guidelines here.

Download high-resolution images here.

Hashtag: #AECOM #NatureBasedSolutions #NaturePositive #ClimateResilience #Biodiversity

The issuer is solely responsible for the content of this announcement.

About AECOM

AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of US$16.1 billion in fiscal year 2025. Learn more at .

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Asian Computer Industry Online Exhibition 2026: A Global Hub for Technology Industry Collaboration

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TAIPEI, TAIWAN –

Since its launch in 2022, the exhibition has been jointly organized by AsianNet and TradeAsia (www.e-tradeasia.com). The event has supported numerous companies in expanding into overseas markets and has earned strong industry recognition for high-quality buyers, efficient matchmaking, and measurable order results.

In 2026, ACI 2026 will expand in scale and be held concurrently with leading international technology trade shows, including Embedded World, Display Week (SID), COMPUTEX TAIPEI, and ISC High Performance. By aligning with major global exhibitions, the event creates a strong time-synergy effect, enabling international buyers to efficiently compare products, evaluate suppliers, and complete procurement decisions within a concentrated timeframe. This strategic alignment enhances purchasing efficiency and maximizes cross-exhibition business opportunities.

ACI 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as HIGHGRADE TECH, OKAYO ELECTRONICS, BIPOLAR ELECTRONIC, YNG WEI, YNG YUH ELECTRONIC, ESMT, GOOD OPPORTUNITY ELECTRONIC, MSTRONIC, SUN RISE EXACT, AIRWAVE TECHNOLOGIES, KING DESGIN INDUSTRIAL, CLEVER INTELLIGENCE UNITY, YO-TRONICS TECHNOLOGY, DORIS INDUSTRIAL, REUEX INDUSTRIAL, ARIOSE ELECTRONICS, UNITEX NUNG LAI BUTTON and many more. These companies will present thousands of the latest computer industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.

Comprehensive Coverage Across the Entire Industry Chain

The Asian Computer Industry Online Exhibition 2026 brings together dozens of premium suppliers from the global computer manufacturing and electronic components sectors, showcasing over a thousand innovative products and forward-looking technologies. The exhibits are strategically structured around the core value of the industry supply chain, comprehensively covering key system-level products such as desktop computers, laptops and accessories, tablets and accessories, industrial computers and embedded systems, gaming and e-sports equipment, as well as computer software, IT, and internet services.

The ACI 2026 also highlights critical communications infrastructure, including networking equipment, wireless communication devices, telecommunications and fiber access equipment, landline and VoIP systems, and antennas. In terms of key components and supply chain solutions, the showcased products include computer components, storage and memory devices, active components, power supply units, connectors and terminals, cables and cable assemblies, wiring accessories, transformers, batteries, and charging equipment.

In addition, the ACI 2026 features monitors, computer accessories and peripherals, input devices, point-of-sale (POS) systems, printers, plotters and scanners, printer consumables and parts, as well as broadcast and professional AV equipment, audio and video components, consumer electronics accessories and components, and electronic materials and supplies.

Together, these comprehensive categories fully demonstrate the complete ecosystem of the computer industry, spanning system integration, communications infrastructure, core components, and end-use applications. Combining technological depth with product breadth, the exhibition stands as a premier international trade event for efficient business matchmaking and global market expansion among professional buyers and industry stakeholders worldwide.

ACI 2026 Online Exhibition:
https://www.etradeasia.com/online-show/43/Asian-Computer-Industry-Online-Exhibition-2026.html

Innovative Online Exhibition Model

The Asian Computer Industry Online Exhibition 2026 features dedicated online showrooms, digital catalogs, and virtual exhibition halls fully integrated with the TradeAsia platform. Buyers worldwide can browse exhibitor information, submit quotation requests, and conduct procurement evaluations in real time, thereby facilitating efficient, cost-effective, and results-driven global business connections.

Hashtag: #TradeAsia

The issuer is solely responsible for the content of this announcement.

About TradeAsia

TradeAsia () is a well-established global B2B trade platform with millions of members and over 600,000 suppliers worldwide. The platform facilitates efficient matchmaking between buyers and sellers and maintains strategic partnerships with hundreds of trade organizations and exhibition entities globally. Through cross-platform marketing and integrated exposure, TradeAsia provides suppliers with expanded international visibility and multi-channel promotion opportunities. For ACI 2026, the organizers will implement a comprehensive global marketing campaign to support exhibitors in expanding overseas markets, enhancing brand presence, and maximizing business opportunities.

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ABP Securite Announces Strategic Partnership With Rapid7 to Enhance Cybersecurity in Asia Pacific

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SINGAPORE – Media OutReach Newswire – 10 March 2026 – ABP Securite Pte Ltd, a global Value-Added Distributor (VAD) specialising in cybersecurity and network performance solutions, today announced a new strategic partnership with global cybersecurity company Rapid7, Inc. to accelerate the adoption of intelligence-led exposure management and modern threat detection solutions across Singapore and Malaysia.

The collaboration marks an important step in enabling enterprises to strengthen their security posture amid the region’s rapidly expanding digital landscape. With evolving hybrid infrastructures, accelerated cloud transformation, and increasing threat complexity, organisations across Asia Pacific are seeking more comprehensive ways to gain visibility, prioritise risk, and streamline response.

Under this partnership, ABP Securite will distribute and support Rapid7’s cybersecurity portfolio across Asia Pacific— including the Rapid7 Command Platform covering exposure management, SIEM and XDR, cloud security, application security, automation, and external threat intelligence.

Closing the Cyber Visibility Gap

“As the cybersecurity threat surface in Asia Pacific continues to grow, visibility and control have become mission critical,” said Joyce Ng, Chief Executive Officer of ABP Securite. “At ABP Securite, our role is to help customers turn complexity into clarity. Partnering with Rapid7 brings a best-in-class platform that empowers security teams to quantify and reduce risk more effectively. Together, we can help organisations operationalise cyber resilience and protect their most valuable assets.”

Jason Heng, Regional Sales Director, ASEAN at Rapid7, added, “ABP Securite has built a strong reputation for enabling regional partners and customers with advanced cybersecurity technologies. Through this collaboration, Rapid7 gains a powerful ally to extend our reach and help organisations in Asia Pacific gain real-time insight into their exposure, simplify operations, and respond faster to emerging threats.”

Hashtag: #ABPSecurite

The issuer is solely responsible for the content of this announcement.

About ABP Securite Pte Ltd

Pte Ltd is a leading cybersecurity and network-performance Value-Added Distributor (VAD), incorporated in 2015 and headquartered in Singapore, with regional offices across Asia Pacific. The company delivers a comprehensive portfolio of advanced security technologies and professional services — including architecture advisory, solution integration, after-sales support, and cloud-managed services. ABP Securite collaborates with a broad ecosystem of partners to help organisations strengthen cyber resilience, secure infrastructure, and protect critical assets across cloud, network, and data environments.
Website:

About Rapid7

, Inc. (NASDAQ: RPD) is a global leader in AI-powered managed cybersecurity operations, trusted to advance organizations’ cyber resilience. Open and extensible, the Rapid7 Command Platform integrates security data, enriching it with AI, threat intelligence, and 25 years of expertise and innovation to reduce risk and disrupt attackers. As a recognized leader in preemptive managed detection and response (MDR), Rapid7 unifies exposure and detection to transform the cybersecurity operations of more than 11,500 customers worldwide. For more information, visit our , check out our , or follow us on or .

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