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APB Singapore Champions Drinking in Moderation with Keep It Real, Keep It Moderate Campaign

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Singaporeans are invited to nominate their “Real Ones” to celebrate those who embody responsibility who make moderation their mantra

SINGAPORE – Media OutReach Newswire – 26 December 2024 – With the festive season in full swing, Asia Pacific Breweries Singapore (APBS) is turning the spotlight on embracing authenticity and championing moderate drinking with the launch of its latest campaign, ‘Keep It Real, Keep It Moderate’. Aimed at making responsible drinking the modern lifestyle choice, the campaign promotes drinking in moderation as the ultimate way to celebrate and let true personalities shine.

Our time with friends brings much joy, connection and celebration, yet it is so often overshadowed by the pressures of fitting in or the fear of missing out (FOMO). The bold, social-first initiative ‘Keep It Real, Keep It Moderate’ flips the focus back to what really matters: shared laughter and genuine, meaningful conversations with friends and loved ones. The campaign encourages individuals to move away from the excesses that cloud their true personalities, empowering them to own their nights by staying true to themselves. Because what truly makes a night memorable — having to drink till you drop or the memories that linger long after your last toast?

Bringing your Authentic Selves to Celebrations
The campaign kicked off with drunk texts sent out from APBS’ Official Instagram Account in the middle of the night – a relatable experience that many of us have encountered, or worse – gasp – sent ourselves. To celebrate authenticity and individuality and encourage drinking in moderation, APBS is unveiling various fun and relatable personality profiles, from “the Gym Rat” to “the Gamer Girl”. Showcasing how drinking in moderation allows everyone’s unique quirks and passions to shine, APBS seeks to inspire healthier drinking habits while showing that authenticity is the key to memorable celebrations.

‘The Real Ones’ Social Contest

Nominate The “Real Ones”
At the heart of the campaign lies a celebration for the “Real Ones”, the responsible ones who lead by example and look after their friends during moments of overindulgence. Every group has a “Real One” — the friend who keeps it cool and makes moderation their mantra. APBS’ ‘Keep It Real, Keep It Moderate’ introduces five unique categories to recognise friends who embody responsible drinking habits:

  • Snack Drawer: The real one who kept our stomachs full so the drinks didn’t hit too fast.
  • Low Key Legend: The real one who kept the vibes alive while pacing drinks like a champ.
  • Zero-zero Hero: The real one who held their ground in the face of peer pressure.
  • Cab Caller: The real one who said no to drinking and driving and got everyone home safely.
  • Water Fetcher: The real one slowed the rounds with water and kept the night in check.

Everyone is invited to nominate their “Real Ones” who fit into any of the five categories above using customised Instagram Story templates available on APBS’ Instagram page. The perfect chance this holiday to acknowledge their effort and thank those who help you out during moments of overindulgence, anyone can submit their entries simply by using the “Add Yours” function on the templates and sharing the best tips learned from their “Real Ones” on drinking responsibly.

The 50 most inspiring stories, with 10 winners in each category, stand to win exclusive prizes including a custom trophy to honour their “Real One”, a $20 Grab voucher and a carton of Heineken 0.0 to toast to their authenticity. Nomination starts on the 20th of December and ends on the 3rd of January. Winners will be announced on 10th January on APBS’ Instagram.

Creating Lasting Memories
“Our goal is to inspire and encourage people to adopt responsible drinking habits,” said Patricia Lee, Corporate Affairs Director, Asia Pacific Breweries Singapore. “Drinking in moderation is not about saying no, it is about saying yes to the best version of yourself, to the moments that matter, and to nights you will never forget. With ‘Keep It Real, Keep It Moderate’, we aim to inspire a movement where moderation is celebrated, not sidelined, doubling down on our commitment to promoting responsible drinking and reminding everyone to not let overdrinking take over your personality.”

Whether you are raising a toast to the holidays or ringing in the New Year, APBS’ ‘Keep It Real, Keep It Moderate’ invites everyone to make this festive season one to remember — for all the right reasons.

For more details on the campaign and how to participate in the contest, visit APBS’ Instagram at www.instagram.com/apbsingapore.

Hashtag: #APBS


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About Asia Pacific Breweries Singapore

Asia Pacific Breweries Singapore is the nation’s leading and most sustainable brewery. Established in 1931, we are the home of the world-acclaimed Tiger Beer, and we house an unparalleled range of premium beers like Heineken® and Guinness. People are at the heart of our business, and we ignite the moments that brew the joy of true togetherness. We believe in sustainability as a positive force for change, and our Brew a Better World sustainability strategy raises the bar with new commitments to advocate for an inclusive, fair and equitable world. Asia Pacific Breweries Singapore is an operating arm of The HEINEKEN Company.

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ICONSIAM’s ‘THAICONIC SONGKRAN CELEBRATION 2026’ to Immerse Bangkok with Thailand’s Most Spectacular Water Festival

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03/04/2026

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A UNESCO-Recognized Festival Reimagined Through Immersive Cultural Experiences, Iconic Entertainment, and Thailand’s Most Breathtaking Chao Phraya Riverfront Setting from April 10–15, 2026

BANGKOK, THAILAND –

A Global Celebration Driving Thailand’s Festival Economy

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., stated, “Songkran remains one of the most significant drivers of Thailand’s festival economy, particularly across the tourism, retail, and hospitality sectors. According to the Tourism Authority of Thailand, this year’s Songkran period is projected to generate over 30.35 billion baht in domestic economic circulation—an increase of 6% from the previous year, with approximately 500,000 international visitors expected to travel to Thailand, reflecting a 4% year-on-year growth. These figures underscore Songkran’s growing status as a truly global festival and one of Thailand’s most powerful attractions for international travelers.

As a leader in creating iconic, world-class experiences, ICONSIAM continues to elevate ‘ICONSIAM THAICONIC SONGKRAN 2026′ as a landmark celebration that showcases the rare and enduring beauty of Thai cultural traditions. Under the concept of ‘Splashing Fun, Joyful Celebrations, and Auspicious Thai New Year,’ the event brings together the very best of Thailand into one extraordinary riverside experience along the Chao Phraya River. More than a celebration, this festival is a powerful expression of national pride and cultural identity, reinforcing ICONSIAM’s position as a Global Experiential Destination. We are confident that this year’s event will further strengthen Bangkok’s reputation as one of the world’s most compelling cultural destinations, while driving tourism growth and stimulating economic momentum throughout the second quarter of the year.”

Highlights of the “4 THAICONIC Experiences – The Ultimate Songkran Journey”

  • THAICONIC WATER FESTIVAL – The Ultimate Riverside Water

ExperienceExperience Songkran like never before with an extraordinary water playground inspired by Thailand’s beloved national symbol, the elephant. At its heart stands a spectacular 9-meter-tall water-spraying installation created in collaboration with Dee SweetDrug Studio. The vibrant space also features a dedicated Kids Zone for family-friendly fun, alongside solar-powered drying zones —reflecting ICONSIAM’s commitment to sustainability.

  • THAICONIC ENTERTAINMENT – A Festival of Modern Icons

Immerse in an electrifying lineup of Thailand’s top artists and rising stars through dynamic mini concerts and live performances throughout the six-day celebration. Artists include Tle–Firstone, TeeTee–Por, Auau-Save, Daou–Offroad, KT Kratae, New Country, Sornram Namphet, and more.

  • THAICONIC HERITAGE – A Living Showcase of Thai Identity

Witness a magnificent Songkran parade that brings Thailand’s cultural legacy to life through elaborately designed floats inspired by historical eras. For the first time, cultural icons LingOrm, a popular Thai actress duo, and 4EVE, Thailand’s leading T-pop girl group, embody the Songkran Goddess “Rakshasadevi,” reinterpreting Thai tradition through a contemporary global lens. Visitors can further explore authentic Thai culture through traditional performances and regional culinary delights at SOOKSIAM, alongside over 170 dining options across ICONSIAM.

  • THAICONIC BLESSED BEGINNINGS – A Sacred Start to the Thai New Year

Embrace the spiritual essence of Songkran through a revered Buddha bathing ritual at River Park. Enhanced with holy water from nine esteemed temples across Thailand, this sacred ceremony symbolizes prosperity, renewal, and auspicious beginnings for the year ahead.

A Must-Visit Songkran Destination in Bangkok

Seamlessly blending cultural authenticity, rich traditions, and large-scale entertainment, ICONSIAM continues to redefine Songkran as a truly global celebration.

Join us at “ICONSIAM THAICONIC SONGKRAN CELEBRATION 2026,” where Thailand’s most cherished tradition is brought to life in an unforgettable riverside experience of water, culture, and joy—set against the iconic Chao Phraya River from April 10–15, 2026, with free entry for all visitors. As part of the celebration, international visitors dressed in traditional Thai attire will receive a 300-baht gift card, adding a special touch to their cultural experience.

For more information, please call 1338 or visit Facebook: ICONSIAM.

Hashtag: #ICONSIAMSongkran #ICONSIAM #SongkranFestival2026 #GlobalFestival #Thailand

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Money20/20 Asia Elevates Its 2026 Agenda with the Launch of The Intersection Stage, Featuring the Industry’s Most Influential Voices

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03/04/2026

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Industry Leaders, Regulators, and Innovators to Convene in Bangkok at the Intersection Where Digital Assets and Traditional Banking Enter a New Era of Collaboration

BANGKOK, THAILAND – Media OutReach Newswire – 3 April 2026 – the world’s leading fintech show and the place where money does business, today announced the introduction of The Intersection Stage at Money20/20 Asia happening on April 21-23 at the Queen Sirikit National Convention Center in Bangkok bringing together the region’s most powerful voices across banking, payments, digital assets, and financial innovation.

This year’s theme, “From Infrastructure to Impact – Where Technology Meets Humanity,” underscores how the Intersection Stage will explore the real-world outcomes of Traditional Finance and Decentralized Finance convergence across APAC, addressing how banks, fintechs, and emerging technologies are reshaping the global financial ecosystem. The stage brings together leaders from major financial institutions and well-known fintech companies to discuss how innovation, regulation, and new financial infrastructure are transforming areas such as digital assets, trust and cybersecurity, and cross-border payments. [1]

Siva Kumar, APAC Legal Director, Sumsub, said, “The convergence of TradFi and DeFi can only succeed if trust, identity, and compliance evolve alongside technology. Asia is leading this shift by adopting regulatory models that enable innovation without compromising security. At Sumsub, we’re witnessing institutions accelerate digital identity and verification standards at unprecedented speed. The Intersection Stage brings these critical stakeholders together to turn regulatory progress into real‑world impact.”

Speakers include Siddharth Gupta of Bank of America, Dhiraj Bajaj of Standard Chartered Bank, Fangfang Jiang of the International Finance Corporation, Ran Goldi, SVP Payments & Network, Fireblocks and Kaushik Sthankiya of Kraken, who will share insights on regulatory innovation, digital asset adoption, developments in stablecoin, tokenization, blockchain‑enabled settlement, and how new payment rails are enabling faster and more efficient cross-border transactions.

For decades, Traditional Finance aimed to protect the system while Decentralized Finance wanted to reinvent it. Today, these two worlds are converging where digital money moves faster than ever, said Danny Levy, EVP & Managing Director for APAC & the Middle East at Money20/20. The Intersection Stage brings together the regulators and innovators driving the frameworks that will guide the next decade of global finance.”

The broader 2026 program also features keynote speakers such as Joseph Chan, Under Secretary for Financial Services and the Treasury of the Government of Hong Kong SAR; Shahril Azuar Jimin, Group Chief Sustainability Officer at Maybank; and Sunita Kannan, Global Head of AI Product & Strategy at Microsoft, underscoring the calibre of leadership shaping the future of finance across the region.

From Asia’s pioneering regulatory sandboxes and CBDC initiatives to the Genius Act in the US to MiCA in Europe. Regulated institutions like AMINA Bank are at the forefront of this transformation, particularly in navigating the evolving regulatory landscape across key markets.

Cora Ang, Head of Legal & Compliance APAC, AMINA Bank said, “Asia is demonstrating what responsible innovation truly looks like. As digital assets, tokenization, and new payment rails gain momentum, strong legal and compliance frameworks are essential to scaling them safely. At AMINA Bank, we see the region embracing this balance with clarity and ambition. The Intersection Stage at Money20/20 Asia is the perfect forum to advance these conversations and align the industry on what the next generation of financial infrastructure should be.”

Key Sessions on The Intersection Stage

  • Day 1: Tuesday 21 April, at 15:40 – Banking on Digital Transformation 101

By Barbaros Uygun, Chief Executive Officer, Mox Bank Limited, Jessica Lam, Group Chief Strategy Officer, WeLab, Vivien Tan, Senior Vice President, Alliance Bank Malaysia, Andy Wu, General Manager, Hong Kong, Yusys Technologies, Rupa Ramamurthy, Senior EVP, Banking Operations, TP

  • Day 1: Tuesday, 21 April 2026 at 12:00 – Building the Golden Record for Tokenised Asset Markets

By Etelka Bogardi, Partner, Reed Smith Singapore, Aaron Gwak, CEO & Founder, Libeara, Alvin Chia, Head of Digital Assets Innovation APAC, Northern Trust, moderated by Tanzeel Akhtar, Journalist, Morley Sterling LLC

  • Day 2: Wednesday, 22 April 2026 at 10:00 – The Rise of Blockchain and Stablecoin Payment Rails

By Tran Hung, CEO, Uquid, Paul Veradittakit, Managing Partner, Pantera Capital, Maggie Wu, Co-Founder & CEO, VelaFi, Facilitated by Amanda Pecanha, Chief Compliance Officer, Trace Finance

  • Day 2: Wednesday 22 April, 15:45 – How Digital Asset Ecosystems Will Redefine Money

By Dhiraj Bajaj, Global Head of FI, Transaction Banking, Standard Chartered Bank, Julia Zhou, Chief Operating Officer, Caladan, Giorgia Pellizzari, Chief Product Officer & Head of Custody, Hex Trust, Dr. Karin Boonlertvanich, Executive Vice President, KASIKORNBANK & Chairperson of the Board, Orbix Group

  • Day 3: Thursday, 23 April 2026 at 10:25 – Money’s Next Evolution, Stablecoins, CBDCs and the New Payment Stack

By Rahul Advani, Global Co-Head of Policy, Ripple, Lissele Pratt, Founder, Capitalixe, Bhau Kotecha, Co-Founder, Paxos Labs, Maria Oldham, COO, Yellow Card, moderated by David Birch, Global Ambassador, Consult Hyperion

Alongside the Intersection Stage, Money20/20 Asia will feature three additional stages: The Radiant Stage, uniting Asia’s most influential industry voices; The Inner Forum Stage for deep‑dive sessions and workshops; and The MoneyPot Stage that also includesfor live podcasting and networkingexperiences, creating a comprehensive ecosystem for learning, debate, and collaboration.

The show brings together leaders from more than 120 banks and the world’s largest payment providers, including Standard Chartered, Bank of America, Citi, Deutsche Bank, Maybank, and J.P. Morgan to name a few. Experts from leading payment providers including Visa, Nium, Thunes, Mastercard, Razorpay, PayPal, and Fiserv will discuss the evolution of payments across the region.

The show will also host the Startup & Investor Park, where 20 standout APAC startups will connect with global investors, enterprise partners, and decision‑makers, and compete for the Golden Ticket to the 2026 Startupbootcamp Sustainability Singapore Accelerator. [2]

Attending media can register for a press pass: HERE and the full agenda HERE.Hashtag: #Money20/20

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Sanya, China Deepens Tourism Ties with Malaysia ​- Exclusive Benefits Launched for Malaysian Tourists, Ushering in a Tropical Island Getaway at a Moment’s Notice

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03/04/2026

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SANYA, CHINA – Media OutReach Newswire – 3 April 2026 – As tropical sea breezes blend with Eastern charm, a journey from Malaysia to China’s island paradise is now more convenient and exciting than ever. On April 2, the Sanya Tourism Development Bureau of China’s Hainan Province signed a strategic cooperation agreement with Tourism Malaysia. This partnership will further strengthen tourism collaboration between the two destinations during “Visit Malaysia Year 2026” and jointly enhance promotional efforts. Tourism Malaysia has officially become a “Strategic Tourism Promotion Partner of Sanya.”

In addition, the Sanya Tourism Development Bureau has entered into cooperative exchanges with the Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian Budget Hotel Association (MBHA) to strengthen synergy in tourism management, product development, and visitor exchange. The newly established Sanya Tourism Overseas Promotion (Malaysia) Liaison Office will serve as a one-stop information and booking platform for Malaysian travelers, reinforcing Sanya’s position as a preferred gateway to China.

Seamless Entry, Fully Upgraded Travel Convenience

Visa-free access with zero barriers

Under China’s visa-free policy for Hainan, Malaysian citizens may enter with only a passport and stay for up to 15 days—no prior visa, financial proof, or invitation letter is required, allowing for truly spontaneous getaways.

Faster flights, greater efficiency

Direct flights from Kuala Lumpur to Sanya take just about three hours, with high occupancy rates during peak seasons reflecting strong demand. Plans to launch direct flights from Penang and Kota Kinabalu to Sanya are under discussion, promising greater accessibility and cost-effective travel options.

Streamlined clearance procedures

Efficiency is prioritized with paperless self-declaration at both Phoenix Cruise Port and Sanya Phoenix International Airport, significantly reducing clearance time. International arrival halls support payments via all major international credit cards, ensuring seamless transactions.

Comprehensive multilingual support

Multilingual support is in place across Sanya—from bilingual signage at attractions and hotels to a dedicated foreign-language service line via the 12345 hotline. The multilingual official website visitsanya.com provides comprehensive information, guaranteeing smooth communication for Malaysian tourists.

Exceptional Value: Exclusive Promotions for Malaysian Visitors

To offer a more value-packed holiday experience, Sanya has prepared tailored benefits and significant discounts, from customized packages to special Asian Beach Games offers, demonstrating its warm hospitality.

The newly established Sanya Tourism Overseas Promotion Liaison Office, in collaboration with the Malaysian Budget Hotel Association and the Malaysian Association of Tour and Travel Agents, will launch specially curated travel packages that align with local preferences.

On Trip.com, the “Travel with the Asian Beach Games” promotion features discounted Sanya tourism products, covering hotels, attractions, and holiday packages, with exclusive offers for the Malaysian market.

The 2026 Asian Beach Games bring additional surprises: popular attractions like Wuzhizhou Island and Atlantis Sanya offer tickets at up to 73% off . Hotel rooms across categories—family, couples, and resort suites—enjoy discounts of up to RMB 5,899. Local delicacies and international cuisines are available at discounts of around 48% , promising a delightful culinary journey.

Moreover, 118,000 Asian Beach Games tickets are now on sale globally. With just a few clicks online, visitors can secure their seats to experience the excitement of the 6th Asian Beach Games up close.

Diverse Experiences for Every Traveler

Sanya offers far more than just sun and sand. Whether traveling with family, as a couple, or with friends, everyone can find their ideal way to enjoy the destination.

For families :

Atlantis Sanya Water Park, ranked among the “2026 Global Top 20 Water Parks” and tied for seventh place worldwide with Universal Orlando’s Volcano Bay, offers endless aquatic fun for children, while parents can explore the adjacent world-class duty-free complex for shopping and leisure.

For Adventure Seekers:

Wuzhizhou Island, known as “China’s Premier Diving Base,” features crystal-clear waters with visibility up to 27 meters and abundant coral reefs. A variety of water sports, including diving, parasailing, and jet skiing, deliver an adrenaline-filled coastal experience.

For Culture and Wellness:

The 108-meter-tall Guanyin statue at Nanshan and immersive Li and Miao ethnic cultural experiences provide a harmonious blend of spiritual reflection and cultural discovery.

For Luxury and Retail: Sanya’s world-class duty-free complex brings together international brands, art exhibitions, and immersive experiences, creating a high-value shopping and lifestyle destination.

Sanya’s commitment to visitor convenience, diverse offerings, and tailored benefits continues to strengthen its appeal among Malaysian travelers. Since the beginning of this year, Hainan has welcomed a remarkable 204% increase in Malaysian tourist arrivals, making Malaysia one of the fastest-growing Southeast Asian source markets for Sanya.From visa-free access and direct flights to enhanced services and multifaceted experiences, Sanya is positioning itself as a leading gateway for Malaysian tourists to China.

As the Hainan Free Trade Port continues to develop, tourism cooperation between Sanya and Malaysia is poised to deepen, evolving from one-way attraction to mutual engagement.For those planning their first trip to China, Sanya offers an ideal starting point—where azure seas, golden shores, modern amenities, and heartfelt hospitality come together to create the perfect tropical escape.

Hashtag: #SanyaTourismDevelopmentBureau

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