Media OutReach
APB Singapore Champions Drinking in Moderation with Keep It Real, Keep It Moderate Campaign
Singaporeans are invited to nominate their “Real Ones” to celebrate those who embody responsibility who make moderation their mantra
SINGAPORE – Media OutReach Newswire – 26 December 2024 – With the festive season in full swing, Asia Pacific Breweries Singapore (APBS) is turning the spotlight on embracing authenticity and championing moderate drinking with the launch of its latest campaign, ‘Keep It Real, Keep It Moderate’. Aimed at making responsible drinking the modern lifestyle choice, the campaign promotes drinking in moderation as the ultimate way to celebrate and let true personalities shine.
Our time with friends brings much joy, connection and celebration, yet it is so often overshadowed by the pressures of fitting in or the fear of missing out (FOMO). The bold, social-first initiative ‘Keep It Real, Keep It Moderate’ flips the focus back to what really matters: shared laughter and genuine, meaningful conversations with friends and loved ones. The campaign encourages individuals to move away from the excesses that cloud their true personalities, empowering them to own their nights by staying true to themselves. Because what truly makes a night memorable — having to drink till you drop or the memories that linger long after your last toast?
Bringing your Authentic Selves to Celebrations
The campaign kicked off with drunk texts sent out from APBS’ Official Instagram Account in the middle of the night – a relatable experience that many of us have encountered, or worse – gasp – sent ourselves. To celebrate authenticity and individuality and encourage drinking in moderation, APBS is unveiling various fun and relatable personality profiles, from “the Gym Rat” to “the Gamer Girl”. Showcasing how drinking in moderation allows everyone’s unique quirks and passions to shine, APBS seeks to inspire healthier drinking habits while showing that authenticity is the key to memorable celebrations.
Nominate The “Real Ones”
At the heart of the campaign lies a celebration for the “Real Ones”, the responsible ones who lead by example and look after their friends during moments of overindulgence. Every group has a “Real One” — the friend who keeps it cool and makes moderation their mantra. APBS’ ‘Keep It Real, Keep It Moderate’ introduces five unique categories to recognise friends who embody responsible drinking habits:
- Snack Drawer: The real one who kept our stomachs full so the drinks didn’t hit too fast.
- Low Key Legend: The real one who kept the vibes alive while pacing drinks like a champ.
- Zero-zero Hero: The real one who held their ground in the face of peer pressure.
- Cab Caller: The real one who said no to drinking and driving and got everyone home safely.
- Water Fetcher: The real one slowed the rounds with water and kept the night in check.
Everyone is invited to nominate their “Real Ones” who fit into any of the five categories above using customised Instagram Story templates available on APBS’ Instagram page. The perfect chance this holiday to acknowledge their effort and thank those who help you out during moments of overindulgence, anyone can submit their entries simply by using the “Add Yours” function on the templates and sharing the best tips learned from their “Real Ones” on drinking responsibly.
The 50 most inspiring stories, with 10 winners in each category, stand to win exclusive prizes including a custom trophy to honour their “Real One”, a $20 Grab voucher and a carton of Heineken 0.0 to toast to their authenticity. Nomination starts on the 20th of December and ends on the 3rd of January. Winners will be announced on 10th January on APBS’ Instagram.
Creating Lasting Memories
“Our goal is to inspire and encourage people to adopt responsible drinking habits,” said Patricia Lee, Corporate Affairs Director, Asia Pacific Breweries Singapore. “Drinking in moderation is not about saying no, it is about saying yes to the best version of yourself, to the moments that matter, and to nights you will never forget. With ‘Keep It Real, Keep It Moderate’, we aim to inspire a movement where moderation is celebrated, not sidelined, doubling down on our commitment to promoting responsible drinking and reminding everyone to not let overdrinking take over your personality.”
Whether you are raising a toast to the holidays or ringing in the New Year, APBS’ ‘Keep It Real, Keep It Moderate’ invites everyone to make this festive season one to remember — for all the right reasons.
For more details on the campaign and how to participate in the contest, visit APBS’ Instagram at www.instagram.com/apbsingapore.
Hashtag: #APBS
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About Asia Pacific Breweries Singapore
Asia Pacific Breweries Singapore is the nation’s leading and most sustainable brewery. Established in 1931, we are the home of the world-acclaimed Tiger Beer, and we house an unparalleled range of premium beers like Heineken® and Guinness. People are at the heart of our business, and we ignite the moments that brew the joy of true togetherness. We believe in sustainability as a positive force for change, and our Brew a Better World sustainability strategy raises the bar with new commitments to advocate for an inclusive, fair and equitable world. Asia Pacific Breweries Singapore is an operating arm of The HEINEKEN Company.
Media OutReach
Desert Diamond Hues Take Centre Stage On The Red Carpet At The 79th British Academy Film Awards
In evocative shades of champagne, honey, cognac, brown, and whiskey, these unique colours were seen on some of our most beloved actors and actresses- showcased in an exquisite array of cuts and designs, they blended timeless elegance with contemporary style.
Gillian Anderson, together with Nathalie Emmanuel, led the Desert diamond way with striking diamonds by Brazilian jeweller Ara Vartanian. Gillian woreasymmetric stone earrings featuring exceptional brown and white diamonds with complementing rings, whilst Nathalie wore an elongated drop earrings punctuated with brown diamonds, a bracelet and rings. K-Pop Demon Hunter star Audrey Nuna wore Desert diamond ear climbers from ANANYA.
Once reserved for jewellery boxes, brooches have become a go-to on the red carpet amongst the most decerning of wearers- Rising Star nominee Archie Madekwe paired his custom Dior suit with Ara Vartanian white diamond brooch and Desert diamond vintage rings whilst Regé-Jean Page looked to fauna as his inspiration in a Desert diamond dragonfly brooch by Hirsh London.
Actress and Model Poppy Delevingne attended the British Vogue and GǪ Fashion and Film Party adorned in Desert diamonds by Ara Vartanian.
For the occasion, Poppy chose to wear a curated selection of pieces in Desert diamond hues, included a striking necklace from the new Empirea collection, set with 17.34 carats of brown diamonds.
These extraordinary moments on the red carpet remind us that natural diamonds are born of the wild, their enduring beauty and unique nature express both style and glamour, as well as timelessness and cultural legacy.
#adiamondisforever #naturaldiamonds #diamonds #BAFTA #DesertDiamonds
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #Desertdiamonds #BAFTA #adiamondisforever
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The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal
opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
Media OutReach
Huawei to Announce the Open Source Project of A2A-T Software, Boosting the application of agent communication standards
With the rapid development of artificial intelligence, highly Autonomous Networks are becoming a crucial direction for the communications industry, and the importance of industry collaboration is increasingly prominent. To this end, the A2A-T protocol, including the IG1453 beta version and the enhanced prompt meta-model IG1453A, was jointly released by global telecommunications industry partners at the TM Forum Accelerate Week on February 6, 2026. It aims to provide a unified interaction framework for multi-agent collaboration, addressing challenges faced by operators in automated production, such as collaboration efficiency, reliability, and security.
As a standardized agent interaction protocol, A2A-T marks a new stage in agent interaction, unlocking three major industry breakthroughs: a revolutionary improvement in integration efficiency, reducing the system integration cycle from “months” to “days”. Breaking the boundaries of task collaboration to support complex cross-domain, cross-vendor workflows; and accelerating industry ecosystem convergence by lowering interconnection barriers through unified standards, fostering a sustainable collaborative ecosystem.
While standards chart the course for the industry, open source is the optimal path to achieve widespread interoperability and rapid innovation. In line with the evolutionary consensus of the Autonomous Network industry, Huawei is going to open source the core supporting software for the A2A-T protocol, to practically propel this standard from industry consensus to global deployment.
This open source project will encompass key components for implementing the A2A-T protocol, including:
- A2A-T Protocol SDK: Provides integration tools for standardized interaction between agents.
- Registry Center: Enables authentication, addressing, and skill management for multiple agents.
- Orchestration Center: Supports low-code/no-code visual workflow orchestration, with pre-built high-value solution packages.
More detailed information will be officially announced during MWC 2026 at the Global Autonomous Network Industry Summit (14:30~16:00, March 2, 2026, Sofitel Barcelona Skipper Hotel). We cordially invite global industry partners to attend the launch event on-site or follow the project’s progress through online channels, working together to promote the prosperity of the Agentic Internet.
Hashtag: #Huawei
The issuer is solely responsible for the content of this announcement.
Media OutReach
Huawei will release the Agentic Core solution to accelerate the commercial use of agent networks
NE intelligence: As AI agents become a core capability of next-generation AI phones, the number of connected entities will increase tenfold, with connections extending from “humans” to physical AI (such as embodied robots and autonomous driving). This will require the introduction of key capabilities such as digital identity, agent registration and discovery, and A2A session management to build a low-latency, highly reliable network foundation, supporting the large-scale commercial deployment of physical AI.
Network intelligence: As service AI agents become more prevalent, they will generate diverse network experience requirements. For example, AI robots may require 100 Mbit/s bandwidth and 20 ms latency. Therefore, it is necessary to evolve from predefined rule networks to intent-driven networks, where network AI agents will understand the needs of different organizations, dynamically match resources, and implement a closed-loop process for policy generation, configuration, and delivery.
Service intelligence: Compared to OTT players, operators have more opportunities to provide inclusive intelligent services. Huawei supports operators’ service innovation through three key services, going beyond connectivity. AISF (Service Intelligence) will evolve from an interactive entry point to a full-featured personal assistant, integrating communication, content, and services. Communication experiences will shift toward immersive interactions, breaking through the boundaries of voice. The integration of computing and networks will continue to be commercialized, providing sustainable computing power support for AI inference and content generation.
Looking ahead, Huawei will continue to deepen the three-layer intelligent collaboration practice with operators, aiming to provide 7×24-hour inclusive intelligent connectivity, and work together to bring users a more efficient, convenient, and intelligent digital life, and create new value in the intelligent Internet era.
Hashtag: #Huawei
The issuer is solely responsible for the content of this announcement.
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