Media OutReach
Ascott Accelerates Oakwood Signings To Capture Rising Demand For Bleisure Travel, Launches Heartfelt Culinary Campaign To Celebrate The Brand’s Commitment To Comfort And Connection
- Secures 16 Oakwood signings in 2024, reflecting a 30% year-on-year growth
- Adds four new Oakwood Premier properties in Adelaide, Bali, Shenzhen and Singapore
- Adds Bali to Oakwood’s growing portfolio of resort destinations, which includes Batam, Chongli and Ha Long
SINGAPORE – Media OutReach Newswire – 23 January 2025 – The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has accelerated the expansion of its Oakwood brand, signing 16 new properties in 2024 – a 30% increase over the previous year. This includes a bumper crop of four Oakwood Premier signings since the brand refresh of Oakwood in early 2024. Riding the growing demand for bleisure travel, the brand refresh initiative enhanced Oakwood’s appeal to guests blending business and leisure in their travels by offering the comforts of home and beyond.
The rapid growth of the Oakwood brand is anchored in Ascott’s flex-hybrid hotel-in-residence model, which seamlessly combines the comforts of a fully serviced apartment with the luxuries of a hotel stay. Offering a variety of room configurations to accommodate diverse travel needs and lengths of stay, Oakwood properties also provide a wide range of ancillary services, including dining options and meeting facilities. The Oakwood portfolio now comprises nearly 100 properties – both operational and in the pipeline – solidifying its appeal to bleisure travellers. Oakwood’s global footprint spans 14 countries and 50 cities, with a strong presence in key gateway cities such as Tokyo, Jakarta, Beijing and Manila, as well as popular resort locations. New openings in 2024 include Oakwood Suites Chongli, a ski resort in the winter sports hub of Chongli in Zhangjiakou City, Hebei Province, China; the all-villa Oakwood Ha Long, located in the heart of Ha Long City, a gateway to Vietnam’s UNESCO World Heritage site, Ha Long Bay; and Oakwood Hotel & Apartments Grand Batam, offering tranquil water views on Indonesia’s Batam island. These openings mark the brand’s debut in these prime resort destinations.
Ms Serena Lim, Chief Growth Officer, Ascott, said, “Oakwood remains one of the fastest-growing brands in Ascott’s portfolio, driven by its strong positioning to capitalise on the increasing popularity of bleisure travel. With a 30% increase in signings in 2024 compared to 2023, Oakwood is well-placed to meet the needs of guests seeking a seamless balance between work and leisure. These new signings continue to drive Oakwood’s expansion into the resort sector, including the introduction of Oakwood Jimbaran Villas & Residences in Bali, one of the region’s most sought-after resort destinations. Beyond the volume of signings, we are seeing greater interest from property owners in the higher-tier Oakwood Premier brand following its recent refresh, with one in every four Oakwood signings in 2024 being an Oakwood Premier property. Notably, the signings will mark the entry of Oakwood Premier into new cities such as Adelaide, Bali and Shenzhen.”
The newly signed Oakwood Premier properties include Oakwood Premier Adelaide, Oakwood Premier Luohu Shenzhen and a new property in Bali. In Singapore, the Oakwood Premier brand makes its return with Oakwood Premier Draycott Singapore, located in the Orchard Road precinct. This addition will expand Oakwood’s presence in Singapore to two properties, joining Oakwood Studios Singapore.
Capitalising on the Rise of Bleisure Travel with Elevated Guest Offerings
According to research by Forbes[1], bleisure travel is currently a global market valued at nearly US$600 billion, with projections for a five-fold increase or more over the next decade. Based on American Express Travel’s 2023 Global Travel Trends Report[2], food plays a pivotal role in travel experiences. With travellers often organising vacations around culinary activities – ranging from trying local favourites to participating in cooking classes – 46% of respondents say they would sign up for cooking classes to engage with the culture of the destination, while 34% shop for groceries while travelling.
As this market continues to expand, Oakwood is strategically positioned to meet rising demand by leveraging its brand signatures to elevate the bleisure guest experience, catering to the evolving needs of travellers seeking the perfect blend of business and pleasure. Following last year’s brand refresh, all new Oakwood properties will feature on-site dining options. To date, more than half of Oakwood properties offer the convenience of dining on-property, featuring a variety of culinary options that focus on comfort food.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “As bleisure travel continues to grow, our guests are increasingly seeking distinctive culinary experiences. This reflects a broader shift towards experiential travel, where food acts as a gateway to understanding and appreciating the culture and heritage of each destination. Oakwood is well-positioned to ride this trend and distinguish itself with its multi-faceted approach to culinary tourism. With Home on a Plate as one of our brand signatures, Oakwood apartments are equipped with kitchens, allowing guests to prepare local dishes using ingredients sourced from the region. This hands-on approach not only fosters a deeper cultural connection but also offers flexibility in dining choices. Additionally, our food & beverage programme, All You Knead is Comfort, goes beyond the physical dining spaces by offering guests interactive culinary events like cooking classes, food tastings and seasonal offerings. These activities enable guests to engage directly with local chefs and food traditions, enriching their stay and creating lasting memories.”
All You Knead is Comfort Brand Campaign 2025
Oakwood’s All You Knead is Comfort brand campaign this year taps into the universal power of comfort food to soothe the soul and satisfy the palate. Celebrating comfort food as a language that resonates with everyone, the campaign invites guests to experience the comforts of home through food-inspired activations, including cooking classes, celebrity chef collaborations and limited-time offerings at on-property restaurants, available through 31 March 2025.
As part of this campaign, Oakwood is also showcasing its culinary capabilities with the launch of its first digital cookbook, Comfort, Curated. Featuring recipes by Oakwood chefs from all 12 countries that Oakwood currently operates in, the cookbook presents a collection of comfort food dishes from various regions, and is available for free download on the brand campaign webpage. Through this initiative, Oakwood invites guests to recreate a taste of home no matter where they are, and when they return home, a taste of the destinations they have visited.
Among the featured recipes in Comfort, Curated, Chef Nixon Low, representing Oakwood Studios Singapore, reimagines the beloved Singapore dish Hainanese Chicken Rice, giving it a creative twist by turning it into Hainanese Chicken Rice Nigiri with a Japanese flair. In India, Executive Chef Reagan Fernandes from Oakwood Residence Kapil Hyderabad presents his favourite local delicacy, Haleem – a hearty stew of meat and lentils, enjoyed both as street food and as a fine dining speciality. Other highlights from the cookbook include King Fish Tacos by Head Chef Jean-Pierre (JP) Sauterelle of Oakwood Premier Melbourne, Khmer Margherita Pizza by Chef Pok Phearum from Oakwood Premier Phnom Penh, and Steamed Pork Buns by Chef Andy Huang from Oakwood Premier Guangzhou.
Alongside the digital cookbook, Oakwood properties have teamed up with local culinary experts to offer exclusive, limited-time menus and masterclasses for guests. At Oakwood Apartments PIK Jakarta, local celebrity Chef Devina Hermawan will debut a special menu featuring authentic Indonesian cuisine in February 2025. In Thailand, Guest Chef Pawat Kritsaruenon (Tong), a finalist from Season 2 of the competitive reality TV series, MasterChef Thailand, will host a culinary masterclass at Oakwood Suites Bangkok, sharing simple and authentic Thai recipes that guests can recreate in their apartments. In China, Oakwood properties will host cooking classes in celebration of Lunar New Year, where guests can learn to make traditional Chinese comfort food like dumplings and sweet glutinous rice balls also known as Tang Yuan.
For more information on the full list of culinary activations across Oakwood properties, please visit: https://www.discoverasr.com/en/all-you-knead-is-comfort.
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About The Ascott Limited
Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with 980 properties globally. Headquartered in Singapore, Ascott’s presence extends across about 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.
A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with us on Facebook, Instagram, 
TikTok and LinkedIn.
About CapitaLand Investment Limited (www.capitalandinvest.com)
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 30 September 2024, CLI had S$134 billion of assets under management, as well as S$102 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
The Secret to a Decade of Loyalty
A decade of consistent customer trust speaks for itself. XIXILI’s seamless panties have earned a loyal following of women who return to the same style, year after year.
Whether it’s a breathable cotton panty for everyday basics or a sleek seamless style for fitted outfits, comfort remains the priority. The appeal comes down to the essentials: no visible panty lines, no adjusting throughout the day, and lightweight comfort that holds up from morning to night. For women juggling busy schedules, that kind of reliability makes all the difference.
“Our customers tell us these are the panties they don’t have to think about,” says Tara Tan, spokesperson for XIXILI. “They just work. That’s why women keep coming back.”
Designed for Every Body, Built to Last
The Full Coverage Mid-Rise Knitted Boyleg Panty delivers moderate coverage with a relaxed fit, suited for those who want fuss-free comfort. The High-Waist Knitted Boyleg Panty sits higher on the waist with gentle tummy smoothing, a go-to for wearing beneath tailored pieces and fitted silhouettes.
The Lightweight Seamless Microfiber Panty remains the star of the range. Its soft microfiber construction sits flat against the skin, creating an invisible finish under any outfit. A bestseller for ten consecutive years, this fan-favourite now comes in new colours, giving loyal fans a reason to refresh their collection.
The Foundation of Every Outfit
What sits beneath an outfit often sets the tone for the entire day. It’s the layer no one sees but everyone feels, allowing women to move through their routines with confidence, whether at work, running errands, or out with friends.
XIXILI’s decade-long bestseller continues to deliver on that promise. With new colours now available, updating the essentials is as effortless as the panties themselves.
To discover the full panties collection, visit XIXILI’s website to shop online with delivery to Singapore, or find your nearest XIXILI boutique across Malaysia.
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About XIXILI
A proudly Malaysian brand, XIXILI offers fashion lingerie and shapewear that combines elegance with all-day comfort. With one of the most inclusive sizing ranges between A to I cups and 65 to 110cm band sizes, XIXILI designs for every body type. The brand is known for its expert fitters, premium materials, and dedication to helping women feel confident and supported.
XIXILI is also the first Malaysian lingerie brand to launch a 3D Avatar Try-On Tool, enabling women to virtually try on lingerie tailored to their unique body type and measurements. From everyday basics to occasion-ready pieces, XIXILI celebrates the beauty of real bodies, every day.
Media OutReach
Huawei, Meralco, and SANXING Ningbo Launch Intelligent Distribution Solution and Lighthouse Initiative
Communication, digitalization, and AI: Emerging cornerstones of future power systems that will accelerate the intelligent evolution of distribution networks
David Sun, CEO of Huawei’s Electric Power Digitalization BU, highlighted four drivers for energy transition: green energy and diversity, resilient grids, transparent distribution, and load electrification. He called for policy changes toward dispatch-market coordination. He also emphasized that communication, digitalization, and AI are becoming core production systems, requiring stronger capabilities in digital transformation, cybersecurity, and sustainable development.
At the forum, Mr. Sun unveiled the White Paper on Communication Target Networks for the Future Power System, introducing a pioneering architecture that features an intelligent and robust main network, integrated medium-voltage and transparent low-voltage networks, high-speed secure connectivity, and space-ground integration. The paper also outlines key tech trends, from optical and wireless to carrier and satellite communications, and underscores their transformative value.
Huawei highlighted its focus on intelligence and digitalization, working with industry players to drive power transformation. Global industry leaders also shared their insights: Al’Louise van Deventer (Technology and Engineering General Manager, Eskom) on future-ready digital practices; Momar Awa Sall (Transmission Grid Director, Senelec) on private wireless networks accelerating power modernization; Deniz COSKUN (Deputy General Manager, TEİAŞ) on restructuring communication networks for grid resilience; and Andy Liu (Overseas Solutions and Marketing Director, SANXING Ningbo) on the application of Huawei IDS.
Global industry leaders and partners join to explore the future of power systems
Power distribution networks are evolving from mechanized to automated and intelligent systems, driving technological and business model innovation. Despite creating new challenges for O&M, they have unlocked further opportunities for improving grid reliability and resource allocation.
At the forum, Huawei, Meralco, and SANXING Ningbo, unveiled the IDS that delivers four core capabilities—reliable communication, edge computing, cloud-edge collaboration, and low-voltage transparency—based on a cloud-pipe-edge-pipe-device architecture. It enables an intelligent low-voltage (400 V) distribution network with controllable line loss, visualized distribution rooms, and manageable renewables, transforming fragmented digital silos into open, integrated digital systems. The three companies also announced a lighthouse showcase initiative, sharing replicable and scalable digital transformation best practices.
Advancing digital and intelligent integration for a greener, more reliable grid
Communication, digitalization, and AI are at the heart of future power systems. Huawei will deepen R&D in digital, intelligent technologies, integrating advanced intelligence into power production. Together with global partners, Huawei is committed to developing with the power industry toward greater reliability, stronger security, and a low-carbon future.
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Media OutReach
Thailand Unveils Public–Private Alliance to Lead Asia’s Wellness Economy Revolution BDMS Wellness Clinic Rises as National Orchestrator of a Science-Powered, Luxury-Integrated Wellness Ecosystem
A Multi-Sector Coalition at Unprecedented Scale
Led and orchestrated by BDMS Wellness Clinic, this alliance represents one of the most holistic cross-industry coalitions in Thailand’s health and tourism landscape. As the central integrator, BDMS Wellness Clinic unites public agencies, aviation leaders, hospitality icons, financial institutions, and global biotechnology innovators into a single, strategically aligned Wellness Ecosystem. Key national partners include the Thailand Convention and Exhibition Bureau (TCEB), Thailand Privilege Card Co., Ltd., and the Thai Spa Association, with regional connectivity strengthened by Bangkok Airways. The luxury and lifestyle dimension features Sri panwa Phuket, CELES SAMUI, Mövenpick BDMS Wellness Resort Bangkok, Dusit Thani Bangkok, King Power Corporation, Siam Piwat Co., Ltd., and Lancôme by L’Oréal Thailand.
Healthcare infrastructure and precision diagnostics are reinforced by National Healthcare Systems (N Health), enabling advanced laboratory networks, cross-border clinical data integration, and continuity of care. This capability is further elevated through collaboration with global medical and biotechnology leaders — Straumann Group in advanced dental innovation, Illumina in genomic sequencing, Abbott in precision diagnostics, and Gene Solutions in next-generation molecular testing.
Through this convergence of genomics, biomarker analytics, regenerative technology, and preventive medicine, BDMS Wellness Clinic delivers data-driven health optimization—from early disease detection and biological age assessment to personalized longevity programs. Together, under BDMS Wellness Clinic’s leadership, these partners form a fully integrated, science-powered ecosystem that transforms preventive care into measurable outcomes—firmly positioning Thailand at the forefront of Asia’s Wellness Economy.
From Healthcare Provider to National Orchestrator
BDMS Wellness Clinic has evolved beyond the traditional role of a healthcare provider to become the strategic integrator of Thailand’s Wellness Ecosystem—serving as the “National Orchestrator” uniting public institutions, private enterprises, academia, and global partners under one coordinated vision. Its mission extends far beyond treatment: to optimize healthspan, precise longevity science, and build a sustainable ecosystem where wellness becomes both a national economic engine and a form of diplomatic soft power. By synchronizing infrastructure, policy, aviation, hospitality, finance, and biotechnology, BDMS Wellness Clinic is repositioning Thailand from a destination known primarily for leisure and elective care into a global epicenter of evidence-based preventive medicine and measurable health optimization.
BDMS Wellness Clinic with Wellness Literacy: The Foundation of Sustainable Global Leadership
Sustainable global leadership demands more than world-class facilities—it requires a new generation of visionaries, scientists, and industry leaders equipped to redefine the future of health. BDMS Wellness Clinic has therefore launched a transformative Wellness Literacy strategy designed to cultivate world-class human capital, elevate professional standards, and shape a knowledge-driven ecosystem that positions Thailand at the forefront of preventive medicine and longevity science in Asia and beyond.
Through strategic alliances with leading institutions—including Thammasat University and King Mongkut’s Institute of Technology Ladkrabang (KMITL) in Thailand, as well as the University of Sharjah (UAE) and Singapore Management University (SMU)—BDMS Wellness Clinic is co-developing advanced curricula in preventive medicine, longevity science, and wellness management. These collaborations are establishing a new Asian benchmark for preventive healthcare education while producing a future-ready workforce for the global wellness economy. Beyond academia, BDMS Wellness Clinic is empowering entrepreneurs and industry operators nationwide, equipping hospitality, spa, and lifestyle businesses with measurable wellness standards—elevating Thailand’s entire value chain to international levels of excellence.
From Thailand to the World: BDMS Wellness Clinic’s Global Wellness Network
Extending its ecosystem beyond national borders, BDMS Wellness Clinic has forged strategic alliances with Neem Hospital—a leading private healthcare institution in the Sultanate of Oman known for its integrated clinical services and patient-centered care—and the MODAWI Platform, a digital health coordination platform that streamlines medical referrals, clinical data exchange, and cross-border care navigation.
Together, these partnerships establish a seamless referral and clinical integration network linking the GCC region with BDMS Wellness Clinic services. By combining hospital-based clinical excellence with digital health infrastructure, the model ensures continuity of care across borders—enabling patients to transition smoothly from initial consultation in the Middle East to advanced diagnostics, genomics, and longevity programs.
The Proof of Concept: “The Journey Within”
The flagship initiative, “The Journey Within,” translates vision into execution—serving as the living blueprint of the Wellness Ecosystem envisioned by BDMS Wellness Clinic. Anchored in three seamlessly integrated pillars—Travel, Stay, and Scientific Wellness—the concept redefines how a nation can deliver holistic, outcome-driven health experiences.
- Travel: Luxury aviation partnerships, streamlined entry facilitation, and curated collaborations with lifestyle partners—ensuring effortless arrival and a seamless transition into an elevated wellness journey.
- Stay: Curated luxury hospitality designed to immerse guests in restorative comfort and elevated living.
- Scientific Wellness: Technological diagnostics, genomics, and precision-driven longevity programs delivering measurable health transformation.
For more information about The Journey Within, click https://bdmswellness.co/40LNk4v
Hashtag: #BDMSWellnessClinic #สุขภาพที่ดีเริ่มที่การป้องกัน #LiveLongerHealthierHappier #PreventiveMedicine #LifestyleMedicine #ScientificWellness #WellnessHubThailand
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BDMS Wellness Clinic
BDMS Wellness Clinic, a pivotal entity within the Bangkok Dusit Medical Services (BDMS) network—Thailand’s leading operator of private hospitals—embodies a forward-thinking approach to healthcare, prioritizing prevention over cure. Specializing in early detection and prevention of diseases, our clinic offers a holistic suite of services, including advanced dental care and fertility treatments. Leveraging cutting-edge science and technology, BDMS Wellness Clinic not only anticipates future health challenges but also enhances the quality of life, marking its stature as Asia’s premier healthcare facility dedicated to elevating both mental and physical well-being.
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