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Ascott Expands European Footprint with Seven New Signings in Vienna and Seville

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  • Five new Vienna properties more than double Ascott’s portfolio in the city
  • Somerset and lyf debut in Seville as part of landmark Lagoon City resort development
  • lyf Gambetta Paris opens, becoming the third operational lyf in Europe as the brand grows to eight properties continent-wide
  • The Unlimited Collection enters Europe with three distinctive properties offering culturally immersive stays in Edinburgh, Dublin and Leicester

SINGAPORE & PARIS, FRANCE – Media OutReach Newswire – 17 October 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has signed seven new properties through franchise and management agreements totalling nearly 1,100 units across Vienna and Seville, marking a significant milestone in its ongoing European expansion. These additions will expand Ascott’s European portfolio to 64 properties with nearly 8,500 units across 26 cities in 10 countries, including both operational and pipeline properties. Globally, Ascott’s portfolio now totals over 1,000 properties with over 175,000 units.

The Ascott Limited has strengthened its partnership with VIE Trust Real Estate Group by signing five new properties in Vienna. This milestone adds over 750 units across multiple Ascott brands to its growing portfolio in the Austrian capital.

The signings were announced at the official opening of lyf Gambetta Paris, Ascott’s first lyf property in France. Following a successful soft launch, the property has generated positive guest feedback and built an engaged community, demonstrating the rising appeal of the experience-led social living brand, now with eight properties across Europe, both operational and in development. The opening builds on strong operational momentum across Ascott’s European portfolio, with three properties under The Unlimited Collection brand launched in recent months and four lyf openings coming next year.

Mr Kevin Goh, Chief Executive Officer, Ascott, said: “Europe is a cornerstone of Ascott’s global growth strategy, offering a resilient, high-yield market underpinned by strong tourism fundamentals and fragmented supply, where a significant portion of quality assets remain unbranded. Our expansion in Vienna, entry into Seville and growing lyf and The Unlimited Collection presence in Europe reflect the increasing demand from property owners and investors for trusted operators with global scale, proven brand architecture and robust distribution capabilities. By deepening Ascott’s asset-light model in Europe through franchise and management agreements, we are scaling efficiently while building long-term brand equity across one of the world’s most attractive hospitality markets.”

Expanding through Strategic Partnerships in Vienna and Seville
The five new signings in Vienna deepen Ascott’s partnership with property developer VIE Trust Real Estate Group, with whom it already partners on three properties: Citadines South Vienna, lyf Schönbrunn Vienna and Somerset Schönbrunn Vienna. They will add 750 units across various brands to Ascott’s portfolio in Vienna, including a second lyf-branded property opening by end-2026. Located in the city’s 15th district, the upcoming 150-unit lyf property is conveniently adjacent to the train station offering connections to major international and regional destinations, with seamless access to a shopping centre. These additions will bring Ascott’s Vienna portfolio to nine properties totalling nearly 1,400 units, strengthening its position as one of the city’s leading international hospitality operators.

Meanwhile, the two Seville signings extend Ascott’s partnership with real estate developer Forty Management SA, with whom it is also managing a project under The Crest Collection in Bucharest. The two properties – a 250-unit lyf and a 120-unit Somerset – will be part of the 12.5-hectare mixed-use mega project Lagoon City Seville anchored by an 18,000-square-metre man-made crystalline lagoon surrounded by beaches. Located just 10 minutes from Seville’s city centre in an affluent area and adjacent to an 18-hole golf course, the resort development addresses the city’s lack of coastal access despite its hot, dry climate. Besides the lyf and Somerset properties managed by Ascott, the resort development will include residential apartments and villas, a convention centre and many recreational amenities, restaurants and bars. Scheduled to open at the end of 2028, the two Seville properties mark Ascott’s first beachside resort project in Europe and will expand the company’s Spanish portfolio from a single property in Barcelona (Citadines Ramblas Barcelona) to three properties with over 500 units.

Mr Lee Ngor Houai, Chief Operating Officer, Europe, Middle East, Africa, South Asia and China, Ascott, said: “The momentum across our European portfolio reflects a disciplined expansion strategy focused on destinations where quality accommodation meets authentic demand. From lyf’s experience-led social living spaces to The Unlimited Collection’s culturally rooted hotels and our established Citadines, Somerset and The Crest Collection brands, each has a clear identity yet remains adaptable across formats and traveller segments. Our multi-typology brand strategy enables us to deploy brands across diverse formats, from urban centres to resort destinations, expanding our reach while maintaining brand integrity. Whether in gateway cities or emerging leisure destinations, we remain committed to creating stay experiences that connect guests meaningfully to the places and communities they visit.”

lyf Brand Gains Momentum Across Europe
lyf Gambetta Paris celebrated its official opening on 16 October 2025, marking the brand’s French debut. Located in the Gambetta neighbourhood of the 20th arrondissement, the 140-unit property is the third lyf property to open in Europe, following lyf East Frankfurt and lyf Schönbrunn Vienna. Since its soft launch in June 2025, lyf Gambetta Paris has cultivated a vibrant guest community with curated weekly community events. The property features lyf’s signature social spaces including the Connect coworking area, Bond shared kitchen, Burn social gym, and the All Together villa with a private garden that accommodates up to six guests. The transformation of this former early 20th-century printing house into a vibrant social living hub is complemented by partnerships with neighbourhood artisans and businesses that connect guests with authentic Parisian culture.

Located in the vibrant Gambetta neighbourhood of Paris’ 20th arrondissement, lyf Gambetta Paris is the first lyf-branded property to launch in France and the third to open in Europe.
Located in the vibrant Gambetta neighbourhood of Paris’ 20th arrondissement, lyf Gambetta Paris is the first lyf-branded property to launch in France and the third to open in Europe.

Building on this momentum, Ascott will open four lyf properties in 2026 – a second property in Vienna and three in the UK. lyf Chelsea London, slated to open in 2Q 2026, will transform the existing 232-unit Stamford Bridge Hotel London within the grounds of Chelsea Football Club. Located just five minutes from Fulham Broadway station with access to Central London’s West End, museums and shopping districts, the property will reimagine existing dining and social spaces into vibrant community hubs. Through Ascott’s partnership as Chelsea FC’s Official Hotels Partner, the property will give fans and Ascott Star Rewards members unprecedented access to the club’s world, creating an immersive experience within one of football’s most storied venues. lyf will then expand to Manchester and Glasgow in the later part of 2026, establishing the brand’s presence across some of the UK’s most dynamic urban centres.

The Unlimited Collection Debuts in Europe
Complementing lyf’s growth, Ascott is also building The Unlimited Collection across Europe. Following a brand refresh in August 2024, The Unlimited Collection has entered Europe with three distinctive properties in culturally rich destinations. Mount Royal Hotel Edinburgh by The Unlimited Collection, located on Edinburgh’s renowned Princes Street, became the first addition in September 2024. Offering 169 rooms and stunning views of Edinburgh Castle, the hotel seamlessly weaves the Scottish capital’s storied literary and whisky heritage throughout the guest experience.

Located on Edinburgh’s iconic Princes Street, Mount Royal Hotel Edinburgh by The Unlimited Collection offers 169 rooms, many with stunning views of Edinburgh Castle.
Located on Edinburgh’s iconic Princes Street, Mount Royal Hotel Edinburgh by The Unlimited Collection offers 169 rooms, many with stunning views of Edinburgh Castle.

In August 2025, the 136-room Temple Bar Hotel Dublin by The Unlimited Collection on Dublin’s Fleet Street joined the brand, immersing guests in the city’s legendary music scene through its iconic Buskers Bar – featuring live contemporary music daily and cocktail-making classes – and the award-winning Buskers on the Ball sports bar. The hotel sits amid the Temple Bar district’s cobbled streets, galleries and vibrant pub culture, with easy access to landmarks like Dublin Castle and the National Gallery of Ireland.

Temple Bar Hotel Dublin by The Unlimited Collection immerses guests in Dublin’s legendary music scene with its iconic Buskers Bar (pictured), offering live contemporary music and cocktail-making classes. Guests can also enjoy the award-winning Buskers on the Ball sports bar for a lively experience.
Temple Bar Hotel Dublin by The Unlimited Collection immerses guests in Dublin’s legendary music scene with its iconic Buskers Bar (pictured), offering live contemporary music and cocktail-making classes. Guests can also enjoy the award-winning Buskers on the Ball sports bar for a lively experience.

Coming next, The Grand Hotel Leicester by The Unlimited Collection is scheduled to reopen before end-2025 with 104 individually designed rooms following a transformation that honours the historic property’s Art Deco grandeur and theatrical legacy. As the only hotel built in the 1900s remaining in Leicester, the property features the city’s largest historic ballroom, The Kings Hall, which once hosted His Majesty The King, the Queen Mother and Winston Churchill, and can accommodate up to 300 guests. From the theatrical Grand Hour cocktail ritual to the Leicester Grand Tea blending local tradition with global flavours, the hotel’s dining experiences celebrate heritage and cultural fusion.

Ascott Continues European Portfolio Rejuvenation
In parallel with new openings, Ascott is actively upgrading its existing properties to ensure long-term competitiveness across key European markets. Following renovations of Citadines Les Halles Paris, Citadines Holborn-Covent Garden London, Citadines Kurfürstendamm Berlin and La Clef Tour Eiffel Paris by The Crest Collection in 2024, Citadines République Paris will complete its transformation in 4Q 2025. Renovations of Citadines Part-Dieu Lyon and Citadines Bastille Gare de Lyon Paris will commence in 4Q 2025.

Hashtag: #TheAscottLimited #Hospitality #Growth #NewSignings




The issuer is solely responsible for the content of this announcement.

The Ascott Limited

The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes , , , , , , , , , , , , and .

Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.

As a wholly owned business unit of , Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored and private funds.

For more information on Ascott and its sustainability programme, please visit . Alternatively, connect with Ascott on , , and .

CapitaLand Investment Limited

Headquartered and listed in Singapore in 2021, (CLI) is a leading global real asset manager with a strong Asia foothold. As at 13 August 2025, CLI had S$117 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.

CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.

As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.

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TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”

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Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling

BANGKOK, THAILAND –

The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.

Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.

TVC Feel All The Feelings by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”

In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win Metawin Opasiamkajorn, Gulf Kanawut Traipipattanapong, and Blue Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.

The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.

Furthermore, the Feel All the Feelings campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.

Join LISA on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings campaign. The Feel All The Feelings TVC is currently available at official Amazing Thailand channels:

Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org

Media contacts:

  • Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
  • Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938

Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC

The issuer is solely responsible for the content of this announcement.

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ONYX Hospitality Group named Seventh Best Place to Work in Asia-Pacific for 2025

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The Group was also ranked third in Thailand under the international “Best Place to Work in Thailand 2025” certification, reinforcing ONYX’s commitment to sustainable people management and a strong corporate culture.

BANGKOK, THAILAND – Media OuReach Newswire – 30 January 2026 – ONYX Hospitality Group has been recognised as the seventh Best Place to Work in the Asia-Pacific region for 2025, awarded by Best Places to Work, an internationally recognised organisation specialising in workplace assessment and employee experience benchmarking. The recognition reflects the Group’s people-centric workplace practices and a culture that places equal emphasis on employee development and service excellence, and is further reinforced by ONYX’s third-place ranking in Thailand under the “Best Place to Work in Thailand 2025” certification, highlighting the Group’s long-standing focus on sustainable people management and a strong, values-driven corporate culture.

With a diverse portfolio spanning hotels, resorts, serviced apartments, and luxury residences under well-established brands including Amari, OZO, Shama, and Oriental Residence, ONYX Hospitality Group continues to strengthen its position across key strategic markets in the region. As the Group approaches its 60th anniversary in 2026, these accolades further highlight ONYX’s long-standing commitment to building a resilient organisation powered by engaged and capable people.

The “Best Places to Work” certification is an internationally recognised programme that benchmarks organisational excellence in human resource practices and employee engagement. Certification is awarded through a comprehensive evaluation covering employee engagement, employee experience, and the effectiveness of HR policies and practices. In this year’s assessment, ONYX Hospitality Group demonstrated strong performance across multiple dimensions, including a supportive work environment, an open and inclusive corporate culture, and a people development strategy closely aligned with the Group’s regional business direction.

One of the key pillars supporting ONYX’s evolution as a trusted workplace is ONYX Academy, the Group’s comprehensive learning and development institute. ONYX Academy delivers structured programmes spanning foundational skills training, advanced role-specific competency development, and clearly defined career pathways for employees at all levels. By prioritising both future-ready capabilities and practical, applicable skills, the Academy equips team members for sustainable personal and professional growth.

The effectiveness of ONYX Academy has also been recognised at an industry level through multiple honours at the EXA: Employee Experience Awards 2025, including awards for the General Manager Development Programme (GM Track), the NextYou Initiative, the HR Leadership Enhancement Programme, and the Group’s ESG initiatives. These accolades further underscore ONYX Hospitality Group’s long-term and focused commitment to meaningful employee development.

Alongside capability building, ONYX Hospitality Group continues to foster a corporate culture rooted in openness and dynamism, encouraging employees to think creatively, experiment, and contribute new ideas. The Group actively supports agility and adaptability by creating space for diverse voices across the organisation. Employee well-being is also prioritised through the ONYX Cares programme, which holistically supports physical and mental health, relationships, and team engagement—contributing to a work environment that nurtures both individual fulfilment and organisational growth.

Saranya Watanasirisuk, Senior Vice President, Corporate Human Resources, commented: “At ONYX Hospitality Group, we believes that our people are the foundation for delivering exceptional experiences and service. Our success in human resource management is driven by strong leadership support at every level, enabling employees to grow across all dimensions. This commitment spans from recruitment and holistic learning systems to cultivating an environment that encourages creativity, experimentation, and the full expression of individual potential. These efforts have positioned ONYX not only as an employer of choice, but also as an organisation trusted by partners and guests alike.”

Receiving the “Best Place to Work” Certification at both national and regional levels marks another significant milestone for ONYX Hospitality Group. The achievement reinforces its commitment not only to being a regional leader in hospitality management, but also to being an organisation that genuinely values its people.

Looking ahead, ONYX remains dedicated to continuously enhancing the workplace environment and delivering meaningful employee experiences that support long-term growth and sustained competitiveness.

For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com.

Hashtag: #ONYXHospitalityGroup



The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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SCOPE’s Ultra-Luxury Residential Performance Underscores Strong Investor Confidence in Thailand’s Prime Market

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BANGKOK, THAILAND – Media OutReach Newswire – 30 January 2026 – Amid heightened volatility across global luxury real estate markets driven by geopolitical tensions, trade policy uncertainty, and persistent inflationary pressures, Thailand’s ultra-luxury residential sector continues to demonstrate notable resilience. Within this context, SCOPE, a Bangkok-based ultra-luxury residential developer, reported total sales exceeding THB 2.6 billion in 2025, underscoring sustained confidence from high-net-worth individuals and international investors.

SCOPE Langsuan

Despite global headwinds including escalating trade disputes, rising commodity prices, and shifting monetary policies, Thailand’s prime residential market remains structurally strong. Bangkok, in particular, continues to attract foreign buyers seeking long-term residential assets that combine lifestyle quality with capital stability. Demand in this segment has been driven less by short-term speculation, and more by purchasers prioritizing quality, identity, and long-term livability.

Value Proposition in a Global Context
One of the defining strengths of Thailand’s ultra-luxury market lies in its compelling value proposition when compared to global gateway cities such as London, New York, Tokyo, or Hong Kong. Prime residences in Bangkok remain significantly more accessible in terms of price, while offering comparable and in some cases superior, standards of design, space, and lifestyle.

Performance-Driven Luxury Development
SCOPE’s 2025 performance provides a clear illustration of how well-executed ultra-luxury developments can outperform broader market trends. Despite a general slowdown in Thailand’s property market, the company achieved over THB 2.6 billion in annual sales, reflecting consistent demand within the ultra-luxury segment.

Commenting on the market outlook, Mr. Yongyutt Chaipromprasith, Chief Executive Officer of SCOPE Company Limited, said: “Thailand offers exceptional value when compared with global cities, not only in pricing but also in quality of life, project standards, and long-term livability. Many international investors view Thai ultra-luxury residences as a safe haven asset, supported by competitive rental yields, lower holding costs, and a lifestyle proposition that few markets can replicate.”

Among its flagship developments, SCOPE Langsuan recorded over 90% sales completion within 2025, reflecting strong demand from discerning buyers. The project’s success highlights a clear shift in buyer behavior: ultra-luxury purchasers are increasingly focused on authenticity, design integrity, and long-term residential value rather than speculative gains.

Central to this appeal is SCOPE’s collaboration with internationally acclaimed designer Thomas Juul-Hansen, whose portfolio includes prominent residential development in New York, notably along the iconic “Millionaire’s Row.” By engaging designers of this caliber, SCOPE reinforces its role as a developer of globally competitive, non-replicable residential projects, rather than locally derivative offerings.

This approach further emphasizes the “value for money” proposition of Thailand’s luxury market. Achieving equivalent design pedigree and spatial quality in global financial capitals would require significantly higher development and acquisition costs.

Beyond Assets: Designing for Real Living
Beyond financial performance, SCOPE’s developments are conceived as long-term homes rather than transactional assets. The company’s development framework is anchored on three core pillars: Product Excellence, Lifestyle Integration, and World-Class Hospitality.

This philosophy guides every stage of development — from spatial planning and material selection to service design and community environments — ensuring that residences are built to support genuine, long-term living.

Elevating Living Through Hospitality
A defining component of SCOPE’s ultra-luxury positioning is its proprietary ACQUA Hospitality Service, designed from the perspective of real homeowners. The concept integrates five-star hotel service principles into everyday residential living, redefining luxury as thoughtful attention to detail that enhances quality of life.

From curated common spaces designed as well-being hubs, to personalized residential services and collaborations with world-class architects and designers, SCOPE aims to establish new benchmarks for service-driven, timeless luxury in Thailand’s residential market. This evolution reflects a broader industry shift from competing on physical specifications alone to competing on holistic living experiences.

Outlook: Thailand’s Luxury Market at a Turning Point
Bangkok continues to rank among the world’s leading lifestyle destinations, recognized for its blend of global connectivity, healthcare standards, infrastructure, and cultural vibrancy. These fundamentals support its growing role as both a primary residence base and an investment within Southeast Asia.

Looking ahead, Thailand’s ultra-luxury real estate market is transitioning from price-based competition toward differentiation driven by design excellence, development standards, service quality, and long-term livability. This shift strengthens the country’s positioning on the global stage and reinforces ultra-luxury residential assets as stable, long-term investments amid ongoing global uncertainty.

Hashtag: #Scope #Scopecollection



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