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Ascott’s Citadines Brand Surpasses 200 Properties Globally, Powered by Strong Momentum Since Brand Refresh
- Citadines strengthens leadership in the resilient upper-midscale segment through rapid conversions and geographical diversification
- Franchise model gains momentum as a driver of scalable, efficient growth
- Global brand campaign amplifies refreshed Citadines lifestyle with activ∞ and “For the Love of Coffee” experiences across operational properties
SINGAPORE – Media OutReach Newswire – 24 September 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has hit a major milestone with its Citadines portfolio surpassing 200 properties globally, driven by asset-light growth through management and franchise agreements. The upper-midscale conversion brand now comprises 205 properties and approximately 35,000 units. Of these, more than 60%, or 127 properties and about 22,200 units, are currently operational.
Since the brand refresh three years ago, Ascott has signed more than 50 Citadines properties totalling about 8,000 units, underscoring strong market confidence in the brand’s renewed direction. A quarter of these signings were conversion projects. This expansion brought Citadines into 18 new cities, strategically targeting high-potential tier-2 and tier-3 markets. Key additions range from Colmar (France), Hobart (Australia) and Liverpool (United Kingdom) to Surabaya (Indonesia), Phu Quoc (Vietnam), Udupi (India), Tangier and Marrakech (Morocco) and Kuwait. The brand has also broadened its footprint across China’s major hubs, entering Changshu, Dalian, Foshan, Guilin, Nanjing, Shenzhen, Tianjin and Zhuhai.
Conversions Powering Growth
Conversions enabling fast market entry accounted for 61% of Ascott’s unit openings globally in the first seven months of 2025, highlighting strong owner demand for swift and efficient operational launches. This momentum aligns with Citadines’ conversion-ready model, which fast-tracks the rebranding and activation of existing properties. For example, Citadines Antasari Jakarta was converted and opened within three weeks in August 2025, while Citadines City Centre Liverpool completed its transformation in around three months and opened in June 2025, a demonstration of the brand’s agility and owner-friendly execution.

Franchise Growth Gains Traction
Citadines currently has 15 franchised properties comprising approximately 2,000 units across its operating and pipeline portfolio. As owner interest continues to grow in key markets, franchise agreements are expected to become an increasingly important driver of the brand’s global expansion.
In China, where Ascott launched its franchise strategy for Citadines earlier this year to tap into a rapidly maturing market, four of five signings year-to-date have been franchise agreements. These include locations in Shenzhen, Shanghai, Wuxi and Xi’an. Among these, Citadines Universiade Centre Longgang Shenzhen is on track to open in November 2025, about eight months after signing, underscoring the speed and efficiency of the franchise model.
Outside of Asia, Citadines Almaz Casablanca marks a key milestone as the brand’s debut property in Morocco, opened in early 2025 under a franchise agreement signed in late 2024. Conveniently located just 30 minutes from Mohammed V International Airport, the property offers easy access to key financial, educational and lifestyle destinations.

Favourable Market Trends Fuel Growth
Citadines’ growth aligns with favourable trends in the upper-midscale hospitality segment. Industry analysis shows this segment consistently outperformed both before and after the COVID-19 pandemic, delivering more predictable returns backed by strong brand recognition, streamlined operations and a flexible customer base[1]. The broader midscale hotel market, valued at US$115.2 billion in 2024, is projected to grow at a CAGR of 6.8% through 2033, driven by rising disposable incomes and growing demand for value-driven accommodation[2]. This expanding demand, particularly among emerging middle-class populations worldwide, creates fertile ground for Citadines to scale strategically.
Ms Serena Lim, Chief Growth Officer, Ascott, said: “Citadines stands out to owners for its built-in versatility, enabled by Ascott’s flex-hybrid model that seamlessly supports both short and extended stays. As a leading brand in the resilient upper-midscale segment, Citadines offers flexibility, operational efficiency and strong customer appeal. This positioning has unlocked scalable growth opportunities, particularly through franchising. Our franchise model is conversion-friendly and operationally efficient, helping partners enter the market faster with lower complexity. We are seeing promising momentum in key markets, where franchise deals now account for a meaningful share of signings. As more owners seek trusted partners and high-performing midscale brands, franchise-led growth will become a key driver of Citadines’ continued global expansion.”
A Global Brand with Infinite Possibilities
Since acquiring Citadines in 2004, Ascott has transformed it from a Europe-centric regional chain into a truly global hospitality platform. This evolution is reflected in a diversified footprint spanning Asia Pacific (70%), Europe (20%) and a growing presence across the Middle East, Africa and Turkey.
Designed for globally minded professionals, Citadines blends the space and comfort of apartment living with the practical conveniences of a hotel. From fully equipped rooms and intuitive social spaces to curated local experiences – including a good cup of coffee – every stay inspires comfort, connection and discovery. Embodying its brand essence of “Infinite Possibilities”, Citadines embraces the spirit of movement and exploration, offering guests the freedom to live, work and play.
As Citadines evolves into a multi-typology brand, it is expanding beyond urban centres to include resort destinations. Examples include Citadines Selavia Phu Quoc in Vietnam, a 348-unit beachfront property anchoring a vibrant mixed-use precinct on the island’s southwest coast. Slated to open in 2027, the property will feature premium amenities such as a spa, all-day dining and event spaces. Also in the pipeline is Citadines Mactan Cebu Resort in the Philippines, set to open in 2028. The 303-unit resort will offer a full suite of recreational facilities, including rooftop and beachfront pools, wellness amenities and a spa.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Citadines is now Ascott’s largest brand and one of our fastest-growing brands, reflecting its global appeal among travellers. Along with its expansion, we are evolving the brand to meet the needs of loyal guests who increasingly blur the lines between work, leisure and discovery. Citadines is thoughtfully designed to support this lifestyle, with convertible room features, café-style check-ins and programming that supports exploration and promotes wellness. Through our Ascott Star Rewards programme, guests can earn and redeem points across a broader Citadines network, from dynamic city stays to relaxing resort escapes. This multi-typology approach strengthens Citadines as a trusted, versatile brand for global travellers seeking both familiarity and adventure. As the brand continues to scale, we remain focused on deepening guest engagement, building brand love and delivering experiences that resonate at every step of the journey.”
Highlights from Citadines Brand Campaign 2025
This August and September, Citadines properties worldwide are buzzing with exceptional energy as “Citazens”, the brand’s passionate associates, deliver almost 200 curated experiences across 23 countries under the global activ∞ (pronounced “activate”) programme.
Launched in 2022 as part of the Citadines brand refresh, activ∞ aims to promote well-balanced living by helping guests uncover fresh perspectives and explore each destination like a local. This year’s activ∞ series centre around the curation of exploratory trails to enable guests to hit the ground running as they rediscover the cities they love. From night runs to cultural deep dives, each property brings its own spin.
Highlights include:
- Citadines Namba Osaka, Citadines Central Shinjuku Tokyo, Citadines Shinjuku Tokyo and Citadines Harbour Front Yokohama in Japan have joined forces for “Night Run & Beer,” a city run under the stars followed by local craft beer tastings.
- In partnership with Bambike Eco Tours, guests of Citadines Benavidez Makati in the Philippines were invited to explore the historic charm of the old city – Intramuros, through a three-hour trail that traversed scenic routes on eco-friendly bamboo bikes.
- Guests of Citadines Marina Halong in Vietnam were led on a scenic cycling tour through Halong’s streets, before enjoying a taste of local cuisine and coffee.
- Citadines Raffles Place Singapore, Citadines Rochor Singapore and Citadines Science Park Singapore hosted a series of yoga and pilates sessions for guests residing at these properties as well as Citadines Balestier Singapore, Citadines Connect Rochester Singapore and Citadines Fusionopolis Singapore.
- Citadines Dongyan Road Suzhou in China will host a full-day outdoor experience at Yangcheng Lake Peninsula, complete with lakeside cycling, fireworks and a cozy campsite evening.
- Guests at Citadines Abha can explore the scenic mountains of Abha through guided hikes led by hotel associates.
- Citadines Montmartre Paris in France invites guests to dive into local culture with an immersive walking tour through one of Paris’ most iconic neighbourhoods.
Whether walking, running or cycling, Citadines makes it easy to live like a local through movement and discovery. Visit the Citadines activ∞ webpage to discover the latest activities at your next destination.
And the journey does not stop there. This October, in celebration of International Coffee Day, Citadines will bring back “For the Love of Coffee” – a curated series of coffee-themed experiences and community collaborations across its global portfolio, uniting guests and locals over a shared passion for coffee. Stay tuned to the Citadines brand webpage for the latest highlights.
Where Citadines is Opening Next
From now until the end of 2026, Citadines will open 20 more properties. Upcoming launches include Citadines on the Pier Hobart in Australia, Citadines Vue Aston Phnom Penh in Cambodia, Citadines Paragon Davao in the Philippines, Citadines Hongkou Plaza Shanghai and Citadines Huadu Guangzhou in China, Citadines Connect West Surabaya in Indonesia and Citadines Racine Casablanca in Morocco – delivering smartly designed stays with just the right amenities to fuel discovery for guests across Asia Pacific, the Middle East and Africa.
Hashtag: #TheAscottLimited #Citadines #Hospitality
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The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes
Ascott,
Citadines,
lyf,
Oakwood,
Somerset,
The Crest Collection,
The Unlimited Collection,
Fox,
Harris,
POP!,
Preference,
Quest,
Vertu and
Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the
Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of
CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored
CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit
www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on
Facebook,
Instagram,
TikTok and
LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021,
CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 13 August 2025, CLI had S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Media OutReach
SNP and Palantir form strategic partnership to accelerate secure SAP transformations
- SNP builds on Palantir platforms to deliver new AI-powered solutions for solving mission-critical customer challenges
- The partnership will build on SNP’s strong base with more than 3,000 customers globally and 15,000 successful SAP transformation projects
- SNP and Palantir will leverage their strengths to help customers modernize their SAP landscapes and business processes in a predictable and secure way
SINGAPORE – Media OutReach Newswire – 9 July 2026 – SNP SE, a leading provider of software for AI-enabled digital transformation, automated data migration and data management in the SAP environment, and Palantir, a global leader in artificial intelligence and data platforms, today announced a strategic partnership at SNP’s flagship event, Transformation World, in Heidelberg, Germany. The collaboration positions SNP to develop new AI-powered solutions with an aligned approach to accelerate SAP transformations for joint customers.
The two partners will offer solutions for mission-critical challenges across all types of SAP projects, helping customers improve speed, efficiency and quality. The first joint solution, Test Data Proposal, solves a so far highly manual area of SAP migrations, the identification of relevant test data for given customer test cases. By leveraging AI, this process runs automatically and saves customers’ time and resources. Test Data Proposal will expand SNP’s proven Kyano® platform.
As part of the partnership, SNP and Palantir are also collaborating in large-scale moves to SAP Cloud ERP applications where customers seek to accelerate these modernization programs. Both companies combine complementary, category-leading strengths. SNP contributes deep real-world SAP data migration expertise while Palantir provides state-of-the-art AI-driven software platforms, which enable and accelerate secure modernizations for customers.
“Organizations are looking for new ways to increase speed, efficiency, and quality in large-scale SAP transformations,” said Jens Amail, CEO of SNP. “We are hugely excited to collaborate with Palantir, a company that has leveraged AI to revolutionize and accelerate the way enterprises modernize mission-critical systems and automate operations. Together, we will deliver secure outcomes and new solutions to customers and partners.”
“We have seen exceptional momentum accelerating SAP migrations for customers, and helping them do so via the Ontology and AIP (Artificial Intelligence Platform) in a way that significantly compresses the timeline and delivers operational value along the way,” said Sameer Kirtane, Head of US Commercial at Palantir. “SNP over the last 30 years has built an impressive track record of delivering predictable, compliant and auditable outcomes in thousands of successful engagements. We are proud to partner with SNP to fundamentally rethink how customers transform their SAP landscapes.”
Hashtag: #SNP #Palantir #SAP #AI
The issuer is solely responsible for the content of this announcement.
About SNP
SNP (ticker: SHF.DE) is the global technology platform leader and trusted partner for companies seeking unparalleled data-enabled transformation capabilities and business agility. SNP’s Kyano® platform integrates all necessary capabilities and partner offerings to provide a comprehensive software-based experience in data migration and management. Combined with the Bluefield® approach, Kyano sets a comprehensive industry standard for restructuring and modernizing enterprise data faster and more securely while harnessing AI-driven innovations based on over 30 years of experience.
The company works with more than 3,000 customers of all sizes and in all industries in over 80 countries, including numerous DAX 40 and Fortune 500 companies. The SNP Group has more than 1,600 employees worldwide at over 34 locations in 22 countries. The company is headquartered in Heidelberg, Germany, and generated revenues of around EUR 297 million in the 2025 fiscal year.
More information is available at www.snpgroup.com
About Palantir
Foundational software of tomorrow. Delivered today.
Additional information is available at https://www.palantir.com
Palantir Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may relate to, but are not limited to, Palantir’s expectations regarding the amount and the terms of the contract and the expected benefits of Palantir’s software platforms. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Forward-looking statements are based on information available at the time those statements are made and were based on current expectations as well as the beliefs and assumptions of management as of that time with respect to future events. These statements are subject to risks and uncertainties, many of which involve factors or circumstances that are beyond Palantir’s control. These risks and uncertainties include the ability to meet the unique needs of customers; the failure of Palantir’s platforms to satisfy customers or perform as desired; the frequency or severity of any software and implementation errors; Palantir’s platforms’ reliability; and customers’ ability to modify or terminate the contract. Additional information regarding these and other risks and uncertainties is included in the filings Palantir makes with the Securities and Exchange Commission from time to time. Palantir’s forward-looking statements speak only as to Palantir, and Palantir assumes no responsibility for the accuracy or completeness of any forward-looking statements made by any other party. Except as required by law, Palantir does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.
Media OutReach
Cambodian secondary school championing environmental practices wins US$15,000 AIA Outstanding Health & Sustainability Award 2026
Now in its fourth year, the competition is a flagship initiative of the AIA Healthiest Schools programme (AHS), which empowers students aged 5 to 16 to embed healthy living into daily life across four key pillars: healthy eating, active living, mental wellbeing and sustainability.
Angchum Lower Secondary School was selected from nearly 1,000 entries across Asia-Pacific, the highest participation level since the programme’s launch, and was announced at a regional ceremony in Bangkok, Thailand.
The AIA Healthiest Schools Competition challenges schools to turn their best health and wellbeing ideas into practical action. By applying what they have learned to real-life issues, students are embedding healthy habits into daily life while creating positive impact within schools and across their wider communities.
Stuart A. Spencer, Head Judge of the AIA Healthiest Schools Competition and AIA Group Chief Marketing Officer, said:
“The AIA Healthiest Schools Competition is the largest programme of its kind in Asia and is helping young people take ownership of their health by turning knowledge into action.
“Congratulations to Angchum Lower Secondary School from Cambodia. Your shining example will inspire countless others across the region, shaping a healthier future for young people all over Asia.”
In his speech at the event, Mr. Lee Yuan Siong, AIA Group Chief Executive and President, said:
“What is most powerful about this programme is that it turns health from something students are taught into something they do every day.”
Hashtag: #AngchumLowerSecondarySchool
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About the school:
Angchum Lower Secondary School in Kampot, Cambodia, faced limited staff, plastic-heavy canteen habits, inadequate sanitation facilities for female students, and unreliable access to clean water. Despite these constraints, the teachers, students, and the surrounding community chose to prioritise improvements in daily health and hygiene practices.
Students led the effort through the “Plastic-Free School” campaign, bringing reusable bottles and lunch boxes to reduce waste. Each class formed a Green Youth Club responsible for tree planting, garden care, and maintaining clean classrooms. Regular hygiene awareness sessions supported all students—especially girls—in building healthier daily routines.
Teachers reinforced these actions by integrating lessons on waste segregation, personal hygiene, and environmental protection across subjects. They also modelled positive behaviours by avoiding plastic bags and joining campus clean-up activities.
Quarterly cleanups, contributions of saplings and compost, and assistance in repairing the school’s clean-water system deepened school-community cooperation.
A structured implementation process — teacher preparation, student lessons, community meetings, surveys, and interviews — helped the school track progress and adjust plans. As a result, students now demonstrate strong environmental knowledge, practice sustainable habits, and share a growing sense of responsibility.
Media OutReach
Keeper Security surpasses $225M in ARR with transformative growth and is emerging as the market standard for AI-native identity security
Compelling path to $1billion ARR and public offering, fueled by product market fit in the agentic AI age, explosion of identities and related threats, and accelerating growth
SINGAPORE – Media OutReach Newswire – 9 July 2026 – Keeper Security (“Keeper” or “we”), the identity security platform for humans, machines and AI agents, today announced a major milestone in its journey to become the market standard for AI-native identity security, having reached $225 million in Annual Recurring Revenue (ARR). Since 2021, Keeper’s ARR has grown over 3x.
Keeper protects over 95,000 organizations, which includes many Fortune 500 enterprises and public sector agencies. The company is quickly emerging as the market standard for AI-native identity security for enterprises globally with its leading zero-trust and zero-knowledge identity security platform. In 2025, leading analyst firm Gartner recognized Keeper as the second-fastest-growing security software competitor globally, second only to Google.* This recognition underscores Keeper’s rapid market expansion in addressing identity security challenges created by cloud transformation and artificial intelligence adoption across enterprise infrastructure and endpoints.
Keeper is now growing at over 4x the industry average.
This market-leading growth is driven by the explosion of identities in the agentic AI age and relentless focus on innovation to protect customers, as evidenced by the release of its unified privileged access management and identity security platform, KeeperPAM®, which protects both human and Non-Human Identities (NHIs), including service accounts, machine identities, databases, AI agents and agentic workloads. Since the launch of KeeperPAM in February 2025, KeeperPAM revenue has exhibited 10x year-over-year growth and Keeper has seen industry-leading new customer growth, adding an average of 850 new organizations every month. In the last fifteen months, Keeper added over 400 innovative features and products to KeeperPAM.
“Identity is the new security perimeter,” said Darren Guccione, CEO and Co-founder of Keeper Security. “As enterprises increasingly deploy AI agents and autonomous systems, the number of privileged identities and machine credentials is growing exponentially. Organizations need a modern, unified platform that secures every identity – human and non-human – and governs every privileged interaction. Our growth reflects the market’s demand for a platform purpose-built to address these challenges.”
Keeper’s cloud-native cybersecurity platform delivers a comprehensive approach to identity security and privileged access management by unifying enterprise password management, secrets management, privileged session management, database management and endpoint privilege management in a single platform. Keeper’s AI-native identity security strategy seamlessly extends these capabilities to non-human identities and agentic AI environments, enabling organizations to discover, manage and secure machine credentials and autonomous workloads with the same rigor applied to human users.
As enterprises adopt AI technologies at scale, the proliferation of non-human identities is rapidly outpacing that of human identities by 150:1, according to reports, thereby creating new attack surfaces and operational complexity. Keeper’s platform helps organizations establish identity-first security strategies that provide security, visibility, governance and least-privilege controls across their entire identity ecosystem.
“Autonomous agents, frontier LLMs and machine-to-machine workflows are operating inside enterprise environments right now – without adequate governance, secrets management or access controls,” said Craig Lurey, CTO and Co-founder of Keeper Security. “Keeper is purpose-built to solve this problem at scale.”
The company’s continued growth and market recognition reinforce its position as one of the cybersecurity industry’s most innovative and fastest-growing providers of AI-native identity security and privileged access management solutions. Keeper’s financial profile combines best-in-class growth, profitability and a debt-free capital structure and is an asset positioned to efficiently lead identity security in the agentic AI age.
“Surpassing $225 million in ARR confirms what we’ve heard in every enterprise conversation – that securing non-human identities is the defining security challenge of the AI era,” said Darren Guccione, CEO of Keeper Security. “We have established an accelerated path to $1 billion in ARR which, coupled with our technology roadmap, will provide optionality for a public offering.”
Source Citation:
Gartner, Market Share Analysis: Security Software, Worldwide, 2025, Rahul Yadav, Deepali, 11 May 2026
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Hashtag: #KeeperSecurity
The issuer is solely responsible for the content of this announcement.
About Keeper Security
Keeper Security is the leading zero-trust and zero-knowledge identity security solution, trusted by millions of people and thousands of organizations globally. KeeperPAM® is Keeper’s privileged access management platform that unifies password and passkey management, secrets management, privileged session management and endpoint privilege management in a single cloud-native platform, protected with quantum-resistant encryption. KeeperAI delivers real-time, AI-native threat detection across every privileged session. As AI agents proliferate and identity becomes the defining attack surface, Keeper governs access for humans, machines, non-human identities and AI agents, serving as the unified control plane for access, compliance and visibility across the enterprise. For more information, visit
KeeperSecurity.com.


