Media OutReach
Ascott’s Citadines Brand Surpasses 200 Properties Globally, Powered by Strong Momentum Since Brand Refresh
- Citadines strengthens leadership in the resilient upper-midscale segment through rapid conversions and geographical diversification
- Franchise model gains momentum as a driver of scalable, efficient growth
- Global brand campaign amplifies refreshed Citadines lifestyle with activ∞ and “For the Love of Coffee” experiences across operational properties
SINGAPORE – Media OutReach Newswire – 24 September 2025 – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has hit a major milestone with its Citadines portfolio surpassing 200 properties globally, driven by asset-light growth through management and franchise agreements. The upper-midscale conversion brand now comprises 205 properties and approximately 35,000 units. Of these, more than 60%, or 127 properties and about 22,200 units, are currently operational.
Since the brand refresh three years ago, Ascott has signed more than 50 Citadines properties totalling about 8,000 units, underscoring strong market confidence in the brand’s renewed direction. A quarter of these signings were conversion projects. This expansion brought Citadines into 18 new cities, strategically targeting high-potential tier-2 and tier-3 markets. Key additions range from Colmar (France), Hobart (Australia) and Liverpool (United Kingdom) to Surabaya (Indonesia), Phu Quoc (Vietnam), Udupi (India), Tangier and Marrakech (Morocco) and Kuwait. The brand has also broadened its footprint across China’s major hubs, entering Changshu, Dalian, Foshan, Guilin, Nanjing, Shenzhen, Tianjin and Zhuhai.
Conversions Powering Growth
Conversions enabling fast market entry accounted for 61% of Ascott’s unit openings globally in the first seven months of 2025, highlighting strong owner demand for swift and efficient operational launches. This momentum aligns with Citadines’ conversion-ready model, which fast-tracks the rebranding and activation of existing properties. For example, Citadines Antasari Jakarta was converted and opened within three weeks in August 2025, while Citadines City Centre Liverpool completed its transformation in around three months and opened in June 2025, a demonstration of the brand’s agility and owner-friendly execution.
Franchise Growth Gains Traction
Citadines currently has 15 franchised properties comprising approximately 2,000 units across its operating and pipeline portfolio. As owner interest continues to grow in key markets, franchise agreements are expected to become an increasingly important driver of the brand’s global expansion.
In China, where Ascott launched its franchise strategy for Citadines earlier this year to tap into a rapidly maturing market, four of five signings year-to-date have been franchise agreements. These include locations in Shenzhen, Shanghai, Wuxi and Xi’an. Among these, Citadines Universiade Centre Longgang Shenzhen is on track to open in November 2025, about eight months after signing, underscoring the speed and efficiency of the franchise model.
Outside of Asia, Citadines Almaz Casablanca marks a key milestone as the brand’s debut property in Morocco, opened in early 2025 under a franchise agreement signed in late 2024. Conveniently located just 30 minutes from Mohammed V International Airport, the property offers easy access to key financial, educational and lifestyle destinations.
Favourable Market Trends Fuel Growth
Citadines’ growth aligns with favourable trends in the upper-midscale hospitality segment. Industry analysis shows this segment consistently outperformed both before and after the COVID-19 pandemic, delivering more predictable returns backed by strong brand recognition, streamlined operations and a flexible customer base[1]. The broader midscale hotel market, valued at US$115.2 billion in 2024, is projected to grow at a CAGR of 6.8% through 2033, driven by rising disposable incomes and growing demand for value-driven accommodation[2]. This expanding demand, particularly among emerging middle-class populations worldwide, creates fertile ground for Citadines to scale strategically.
Ms Serena Lim, Chief Growth Officer, Ascott, said: “Citadines stands out to owners for its built-in versatility, enabled by Ascott’s flex-hybrid model that seamlessly supports both short and extended stays. As a leading brand in the resilient upper-midscale segment, Citadines offers flexibility, operational efficiency and strong customer appeal. This positioning has unlocked scalable growth opportunities, particularly through franchising. Our franchise model is conversion-friendly and operationally efficient, helping partners enter the market faster with lower complexity. We are seeing promising momentum in key markets, where franchise deals now account for a meaningful share of signings. As more owners seek trusted partners and high-performing midscale brands, franchise-led growth will become a key driver of Citadines’ continued global expansion.”
A Global Brand with Infinite Possibilities
Since acquiring Citadines in 2004, Ascott has transformed it from a Europe-centric regional chain into a truly global hospitality platform. This evolution is reflected in a diversified footprint spanning Asia Pacific (70%), Europe (20%) and a growing presence across the Middle East, Africa and Turkey.
Designed for globally minded professionals, Citadines blends the space and comfort of apartment living with the practical conveniences of a hotel. From fully equipped rooms and intuitive social spaces to curated local experiences – including a good cup of coffee – every stay inspires comfort, connection and discovery. Embodying its brand essence of “Infinite Possibilities”, Citadines embraces the spirit of movement and exploration, offering guests the freedom to live, work and play.
As Citadines evolves into a multi-typology brand, it is expanding beyond urban centres to include resort destinations. Examples include Citadines Selavia Phu Quoc in Vietnam, a 348-unit beachfront property anchoring a vibrant mixed-use precinct on the island’s southwest coast. Slated to open in 2027, the property will feature premium amenities such as a spa, all-day dining and event spaces. Also in the pipeline is Citadines Mactan Cebu Resort in the Philippines, set to open in 2028. The 303-unit resort will offer a full suite of recreational facilities, including rooftop and beachfront pools, wellness amenities and a spa.
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Citadines is now Ascott’s largest brand and one of our fastest-growing brands, reflecting its global appeal among travellers. Along with its expansion, we are evolving the brand to meet the needs of loyal guests who increasingly blur the lines between work, leisure and discovery. Citadines is thoughtfully designed to support this lifestyle, with convertible room features, café-style check-ins and programming that supports exploration and promotes wellness. Through our Ascott Star Rewards programme, guests can earn and redeem points across a broader Citadines network, from dynamic city stays to relaxing resort escapes. This multi-typology approach strengthens Citadines as a trusted, versatile brand for global travellers seeking both familiarity and adventure. As the brand continues to scale, we remain focused on deepening guest engagement, building brand love and delivering experiences that resonate at every step of the journey.”
Highlights from Citadines Brand Campaign 2025
This August and September, Citadines properties worldwide are buzzing with exceptional energy as “Citazens”, the brand’s passionate associates, deliver almost 200 curated experiences across 23 countries under the global activ∞ (pronounced “activate”) programme.
Launched in 2022 as part of the Citadines brand refresh, activ∞ aims to promote well-balanced living by helping guests uncover fresh perspectives and explore each destination like a local. This year’s activ∞ series centre around the curation of exploratory trails to enable guests to hit the ground running as they rediscover the cities they love. From night runs to cultural deep dives, each property brings its own spin.
Highlights include:
- Citadines Namba Osaka, Citadines Central Shinjuku Tokyo, Citadines Shinjuku Tokyo and Citadines Harbour Front Yokohama in Japan have joined forces for “Night Run & Beer,” a city run under the stars followed by local craft beer tastings.
- In partnership with Bambike Eco Tours, guests of Citadines Benavidez Makati in the Philippines were invited to explore the historic charm of the old city – Intramuros, through a three-hour trail that traversed scenic routes on eco-friendly bamboo bikes.
- Guests of Citadines Marina Halong in Vietnam were led on a scenic cycling tour through Halong’s streets, before enjoying a taste of local cuisine and coffee.
- Citadines Raffles Place Singapore, Citadines Rochor Singapore and Citadines Science Park Singapore hosted a series of yoga and pilates sessions for guests residing at these properties as well as Citadines Balestier Singapore, Citadines Connect Rochester Singapore and Citadines Fusionopolis Singapore.
- Citadines Dongyan Road Suzhou in China will host a full-day outdoor experience at Yangcheng Lake Peninsula, complete with lakeside cycling, fireworks and a cozy campsite evening.
- Guests at Citadines Abha can explore the scenic mountains of Abha through guided hikes led by hotel associates.
- Citadines Montmartre Paris in France invites guests to dive into local culture with an immersive walking tour through one of Paris’ most iconic neighbourhoods.
Whether walking, running or cycling, Citadines makes it easy to live like a local through movement and discovery. Visit the Citadines activ∞ webpage to discover the latest activities at your next destination.
And the journey does not stop there. This October, in celebration of International Coffee Day, Citadines will bring back “For the Love of Coffee” – a curated series of coffee-themed experiences and community collaborations across its global portfolio, uniting guests and locals over a shared passion for coffee. Stay tuned to the Citadines brand webpage for the latest highlights.
Where Citadines is Opening Next
From now until the end of 2026, Citadines will open 20 more properties. Upcoming launches include Citadines on the Pier Hobart in Australia, Citadines Vue Aston Phnom Penh in Cambodia, Citadines Paragon Davao in the Philippines, Citadines Hongkou Plaza Shanghai and Citadines Huadu Guangzhou in China, Citadines Connect West Surabaya in Indonesia and Citadines Racine Casablanca in Morocco – delivering smartly designed stays with just the right amenities to fuel discovery for guests across Asia Pacific, the Middle East and Africa.
Hashtag: #TheAscottLimited #Citadines #Hospitality
https://www.discoverasr.com/en
https://sg.linkedin.com/company/the-ascott-limited
https://www.facebook.com/discoverasr/
https://www.instagram.com/discoverasr/
The issuer is solely responsible for the content of this announcement.
The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related earnings by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, 
TikTok and LinkedIn.
CapitaLand Investment Limited
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 13 August 2025, CLI had S$117 billion of funds under management held via stakes in seven listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. In 2025, CapitaLand Group celebrates 25 years of excellence in real estate and continues to innovate and shape the industry.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Media OutReach
SkinLab The Medical Spa Recognised at the 2026 Singapore Retailers Association Awards (SRA) for Excellence in Beauty and Cosmetics
For SkinLab, this reflects two decades of building a holistic beauty ecosystem spanning medical aesthetics, skin health, and wellness, under Dr Kelvin Chua, Senior Medical Director and Founder of SL Aesthetic Group. Treatments are personally developed by Dr Chua to address different skin concerns, such as acne, pigmentation, sensitivity, rosacea, dryness, and ageing. The medical spa also offers a range of skincare products formulated for Singapore’s humid climate and to support long-term skin health.
With 10 outlets islandwide, SkinLab has cared for more than 100,000 customers through this model of doctor-designed care. As no two skin conditions present the same way, each treatment can be customised to individual needs and preferences.
SkinLab has also been recognised by Harper’s BAZAAR, HerWorld, and Singapore Women’s Weekly for treatments targeting deep hydration, rejuvenation, and complexion correction. Behind these treatment outcomes are medical-grade technologies, including the LDM Triple, a triple-frequency ultrasound that targets multiple skin depths simultaneously; FDA-approved Lumenis M22 IPL system for photorejuvenation and pigmentation; Onda Pro with Coolwaves™ technology for body contouring; and the globally-recognised HydraFacial.
The medical spa continuously invests in technology that improves the customer experience, including using AI-assisted skin analysis to support consultations alongside chatbot-based scheduling to reduce waiting time and streamline appointment bookings.
SkinLab’s commitment to holistic care extends beyond treatment sessions, promoting skin health literacy educational content and workshops with doctors from sister brand SL Aesthetic Clinic.
“This award is a valuable milestone that reflects how far SkinLab The Medical Spa has grown as a brand,” says Dr Chua. “From the very start, our brand was designed with the customer at the centre, and that principle continues to guide every treatment developed and every experience delivered moving forward. The brand remains committed to advancing medical-led facial treatments that address a wide range of skin concerns more effectively.”
Looking ahead, SkinLab The Medical Spa remains committed to advancing its medical-led approach to skin health, continuing to explore and adopt clinically validated technologies to deliver more individualised care while reinforcing its commitment to clinical excellence across all its outlets.
To learn more, visit: www.skinlabmedspa.com
Hashtag: #SkinLabTheMedicalSpa #SLAestheticGroup #SingaporeRetailersAssociation
The issuer is solely responsible for the content of this announcement.
About SkinLab The Medical Spa
SkinLab The Medical Spa brings together the attentive, understated service of a world-class spa with medically grounded aesthetic science. As the dedicated medical spa brand of SL Aesthetic Group, SkinLab focuses on non-invasive facial treatments for acne, pigmentation, sensitive skin, and overall skin rejuvenation, delivering evidence-based care that supports long-term skin health.
Founded in the 2000s, SL Aesthetic Group is a healthcare and aesthetics group specialising in skin and hair health, women’s wellness, and holistic medicine. Its portfolio includes SL Aesthetic Clinic, a doctor-led medical aesthetics practice; SkinLab The Medical Spa; TrichoLab, a specialist hair and scalp centre; PROLOGUE, a women’s wellness and lifestyle medical clinic; and Euphie Skin Solutions in Malaysia. Across its network of clinics and outlets, the Group offers a comprehensive range of FDA-approved aesthetic and medical treatments, all supervised by trained and certified healthcare professionals holding Certificates of Competency (COC) recognised by the Aesthetic Practice Oversight Committee (APOC).
SkinLab The Medical Spa operates 10 locations across Singapore, including its flagship medical spa at Wheelock Place, while SL Aesthetic Group has a network of more than 20 clinics and outlets across Singapore and Malaysia.
The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in the Kingdom of Denmark, together with representatives from leading Danish organizations, including 3F, Dansk Erhverv, DPT and Carnegie Investment Bank, alongside strategic partners and industry stakeholders from the transport, technology, energy, finance and infrastructure sectors.
As one of the world’s leading cities in sustainable urban mobility, Copenhagen was chosen as Green SM’s first European market. Here, the company aims to complement the city’s existing transport network by offering another reliable, fully electric mobility option for residents and visitors alike.
In Denmark, the company operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to help ensure consistent service quality and customer experience. During the initial phase of operations, Green SM will focus on establishing a reliable local operation, ensuring full compliance with Danish regulations, and continuously improving its service based on feedback from customers, drivers, and other stakeholders.
Delivering a safe, professional, and consistent customer experience begins with Green SM’s drivers. Before serving customers, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation. Together with ongoing training and a robust local operations system, this helps ensure every journey reflects the high standards Green SM is committed to delivering.
Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically at the end of every journey. To mark its launch in Copenhagen, Green SM is offering new customers five (5) vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride throughout the Grand Launch period from July 30 to September 30, 2026.
Richard Nabil Chahine, CEO of Green SM Europe, said: “Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow.”
Green SM’s expansion into Europe reflects the company’s long-term approach to international growth. Rather than prioritising rapid expansion, Green SM focuses on building well-structured local operations, adapting its services to local market needs, and earning trust through consistently reliable service.
With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark’s long-standing ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.
Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India and Kazakhstan. Through its fully electric fleet, technology platform and consistent operating standards, the company is steadily expanding internationally while adapting its services to local market needs.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
The collaboration marks a significant moment for Taiwan’s international media presence, as the completion of Gaudí’s vision draws global attention to one of the world’s most visited cultural landmarks. NHK has documented the construction of the Sagrada Família for decades, building a relationship of trust with the basilica’s team that enabled joint coverage.
TVBS crews filmed in areas rarely accessible to media, including the crypt where Gaudí is buried, architectural workshops, and key structural sections of the basilica. The team conducted interviews with architects and experts involved in the project during preparations for the inauguration ceremony. Construction on the church began in 1882, one year before Gaudí took over as chief architect.
Taiwanese actress Lin Chi-ling joined the reporting team in Barcelona as a cultural ambassador for the project. Lin met with architects and experts to explore the basilica through the perspectives of architecture, aesthetics, and cultural heritage. Her involvement added a cultural dimension to the coverage beyond conventional architectural reporting.
The coverage brought together partners from Taiwan’s technology and financial sectors. HTC, through its VIVE Arts initiative, contributed its immersive experience “Gaudí, the Atelier of the Divine.” The virtual reality program allows audiences to explore Gaudí’s architectural world in new ways, transcending geographical and physical boundaries.
TS Financial Holding Co., Ltd., which has long supported arts and cultural exchange, sponsored the live broadcast. The company cited values of integrity, innovation, and sustainability in joining the project. The cross-sector collaboration extended Taiwan’s cultural advocacy onto the international stage, connecting the 144-year architectural endeavor to audiences in Taiwan and Chinese-speaking communities worldwide.
TVBS integrated AI-powered real-time translation technology throughout the live coverage, facilitating multilingual communication across international production teams. The project showcased Taiwan’s ability to connect industries and communities across borders. TVBS, NHK, HTC, and TS Financial Holding Co., Ltd., together documented a defining milestone in the Sagrada Família’s history.
Hashtag: #TVBS
The issuer is solely responsible for the content of this announcement.
