Media OutReach
At the 137th Canton Fair: Suofeiya Expands Global Reach with Innovative Design & Quality Intelligent Manufacturing
On April 23rd, the 2nd Phase of the 137th Canton Fair officially kicked off. It is the first time that the Canton Fair focuses on “Quality Home”. For the global visitors and buyers, it provides a one-stop home product purchasing platform. For the exhibitors, it offers an opportunity to fully display the innovative achievements of China’s building materials industry in environmental protection and intelligent technology,improving the brands’ competitiveness in the international market. As the leading brand in the customized home furnishing industry, Suofeiya demonstrated a brand-new one-stop living space solution featuring “Quality & Intelligent Manufacturing” with its 2025 new series on site. During the Fair, Suofeiya’s booth saw a continuous surge in visitors and buyers, highlighting its brand awareness and product competitiveness in the global market.
Smart Home Unveiled: New Series Debuts Worldwide
Suofeiya’s 2025 global debut of Alpha Pro Series, Fayven Master Series and Riemann Series impresses visitors and buyers with aesthetic design and cutting-edge process. Inspired by Niemeyer curves, the Riemann Series creates a minimalist kitchen with metal lacquer doors and wing craved arc handles, integrating an intelligent island with streamlined lighting; Capturing the trendy quiet luxury style, the Alpha Pro bathroom vanity adopts PP skin-feel material that is both stain-resistant and durable, and a suite-style design that optimizes storage; Maintaining the Italian minimalism style, the Fayven Master wine cabinet is a masterpiece of complicated processes, including a harmonious blend of various materials, the same-color wrapping process of back-to-back crescent handles, and invisible zoned design. Behind this series of complex processes lies Suofeiya’s powerful digital Industry 4.0 system and flexible manufacturing capabilities. Supported by a globally leading intelligent production system, Suofeiya achieves efficient, accurate, and stable delivery, continuously creating an ideal paradigm for global high-end customers.
Suofeiya has always been at the forefront of intelligence and digitalization, becoming a focus of the industry and attracting media attention. In a recent China Daily interview, Hao Jiang, Senior General Manager of Suofeiya Cabinet Manufacturing Center, said that, as early as 2016, Suofeiya successfully built Asia’s first flexible manufacturing production line for whole-home customization and set up 8 production bases globally. Currently, Suofeiya’s intelligent factory in Jiashan, Zhejiang, has completed the 5th iteration of the Industry 4.0, which means the entire procedure, involving design, production and installation, has been fully digitalized. With strong intelligent manufacturing capabilities and a comprehensive supply chain system, Suofeiya has successfully overcome the core challenges of high labor costs, low production efficiency, long supply cycles, and unstable product quality in the customized home furnishings industry.
Strong Delivery Strength Empowers Efficient Completion of Global Projects
As the leading brand in the global customized home furnishing industry, Suofeiya has always adhered to the customer-centric approach, continuously improving its global service system. So far, Suofeiya has completed and delivered over 15,000 projects in more than 70 countries and regions, winning widespread praise with high-quality products and one-stop services.
At this year’s Canton Fair, Suofeiya gained high recognition from the industry and media with its outstanding intelligent whole-house solutions and strong global delivery capabilities, further strengthening its leadership in the custom cabinetry sector. Relying on a world-leading intelligent manufacturing system, Suofeiya demonstrated strong advantages in production efficiency and delivery capacity. Chen Wei, Vice President of Suofeiya Home Collection Co.,Ltd, said in an interview with Yangcheng Evening News that China’s home furnishing industry has now entered the global top tier in intelligent manufacturing. As an early mover in digital transformation, Suofeiya has built several smart factories in China meeting Industry 4.0 standards, giving it a clear edge in global competition——Suofeiya’s production efficiency is 125% higher than comparable German production lines, and its robotic panel sorting accuracy is nearly 100%. Experts have rated its intelligent application level as internationally advanced and leading.
During the 137th Canton Fair, Suofeiya won high recognition from the industry and media for its excellent smart whole-home solutions and strong global delivery capabilities, further consolidating its leading position in the whole-home customization field. Ann An, Director of the Overseas Business Division, said in an interview with Guangdong Radio and Television that the Canton Fair sets up the “Quality Home” for the first time this year. Suofeiya provides overseas buyers with a new experience of one-stop all-category purchasing through its full-category, intelligent, and systematic whole-home customization solutions. This significantly improves purchasing efficiency and fully demonstrates the new advantages of Chinese home furnishing brands in the field of advanced technology and intelligent manufacturing.
2025 Overseas Franchise Summit Successfully Held
Growing Confidence in Overseas Business
April 25th witnessed the success of the 2025 Overseas Franchise Summit & Evening Banquet. The summit gathered many key potential customers to discuss Suofeiya’s global strategy, share overseas market development trends and industry insights, focusing on industry pain points and seeking cooperation opportunities to jointly draw a new blueprint for global development.
John Wang, President of Suofeiya Home Collection Co.,Ltd, pointed out in his speech that in the next five years, Suofeiya will increase investment and continue to accelerate its global layout to promote high-quality development of overseas businesses. Over the past three years, the scale and sales volume of the overseas business division have both grown by more than 50% annually. As for delivery capabilities, Suofeiya has strengthened its design, production technology, logistics, and other service systems to ensure the smooth delivery and completion of each project, committing to efficient delivery and worry-free cooperation.
Susan Pan, Vice President of Suofeiya Home Collection Co.,Ltd, introduced Suofeiya’s operation in China, emphasizing the company’s core competitiveness comes from “optimal product strength, leading manufacturing capability, and excellent innovation power.” With continuous investment in R&D and innovation, combined with world-leading production equipment and a mature operational system in China, Suofeiya believes that cooperating with partners from all over the world is the key to exploring overseas market and achieving long-term development.
Rico Jia, Project Director of the Overseas Business Division, combined practical experience of overseas projects to systematically analyze common industry pain points, comprehensively explaining the significant advantages of Suofeiya’s strong supply chain system and one-stop solution in project implementation. Cloris Xiao, Franchise Manager of the Overseas Business Division, provided a detailed interpretation of the overseas franchise policy.
During the summit, the guests have also been invited to visit the 4,500㎡exhibition hall where display all categories such as wardrobes, cabinets, whole cases, home products, and vanities. The guests spoke highly of Suofeiya’s cutting-edge design concepts, innovative processes, and materials, as well as its one-stop whole-home solution. The global layout and future prospects of China’s home furnishing industry were also met with high recognition and expectations at the summit.
Looking to the future, Suofeiya will continue to fully tap into the potential of the overseas market, step up efforts to explore overseas business models, and strengthen project delivery and service capabilities. More importantly, Suofeiya will empower the high-quality development of global home furnishing industry guided by the “Quality & Intelligent Manufacturing” strategy, creating a new chapter for a better life with global partners.
Global cooperation is always welcome
Feel free to contact us
Website: https://global.suofeiya.com/
Email: [email protected]
WhatsApp: +8619966202249; +8618098179372
Facebook / Instagram / LinkedIn: Suofeiya Home
Hashtag: #Suofeiya
The issuer is solely responsible for the content of this announcement.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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