Connect with us

Media OutReach

BGY Fruits Exhibits at ASIA FRUIT LOGISTICA: Establishing Category-Focused Subsidiaries to Support Chinese Fruit Brands Going Global

Published

on

SHENZHEN, CHINA – Media OutReach Newswire – 5 September 2025 – On September 3, ASIA FRUIT LOGISTICA opened at AsiaWorld-Expo in Hong Kong. BGY Fruits, China’s leading fruit retail chain, participated alongside its subsidiary Jin Chengtai, continuing its annual presence at the event. Through consistent participation, BGY Fruits showcases its strengths in supply chain integration and brand development to global partners and potential clients—further advancing its strategy of “sourcing globally, selling globally.”

BGY Fruits

Since beginning its overseas fruit sourcing in 2012, BGY Fruits has established direct procurement partnerships with over 800 premium fruit farms across 26 countries, covering nearly 1,000 fruit varieties. This extensive global sourcing has significantly enriched the domestic fruit supply and effectively filled seasonal gaps in the local market.

In recent years, the fruit supply landscape has undergone significant structural adjustments. Domestic alternatives to imported fruits—such as blueberries, durians, and passion fruits—have become increasingly prominent. At the same time, recognition of Chinese-grown fruits in international markets continues to rise, driving ongoing optimization in import and export structures.

In response to these market trends, BGY Fruits established its International Export Division to promote high-quality fruits sourced from both domestic and international origins to overseas markets, expanding and strengthening its B2B export operations. Signature products such as Liangzhi apples, Naihuang apricots, and the company’s exclusive variety of fresh purple passion fruit (Jindu No. 3) have already been introduced and are selling well in several Southeast Asian countries.

BGY Fruits’s subsidiary, Haiyang Jin Chengtai, has consistently exported premium Chinese fruits—including apples, pears, and citrus—to Hong Kong, Southeast Asia, and North America, allowing global consumers to enjoy the best of China’s fruit harvests. According to a company representative, Jin Chengtai’s export sales reached nearly RMB 300 million in 2024.

Zhu Qidong, Executive Vice President of BGY Fruits Group, Chief Supply Chain Officer, President of the B2B and International Business Division, and President of the Category Brand Division, revealed that the domestic B2B business has been a key strategic focus for BGY Fruits in 2024. Leveraging its core strength in high-quality fruit supply chain management, the company has significantly expanded into supermarkets, emerging retail channels, and large-scale distribution markets.

In addition, BGY Fruits has collaborated with leading domestic enterprises, provincial-level trade unions, and key strategic partners to jointly develop innovative fruit products and diversify its category offerings. The company has also engaged in fruit contract processing services for fresh food enterprises and launched digital fruit gift cards for online distribution.

These initiatives have driven strong growth in BGY Fruits’s domestic B2B segment. From January to July alone, wholesale business sales reached RMB 522 million.

Brand development is essential to the long-term growth of the fruit industry. In addition to building a competitive retail brand, BGY Fruits is actively advancing its category brand strategy. At the exhibition, Zhu Qidong noted that BGY Fruits has established a dedicated Category Brand Division to lead this effort. By taking an organized and systematic approach, the company aims to integrate resources across the value chain and ensure the effective execution of its category branding strategy.

Currently, BGY Fruits is leveraging its ecosystem partnerships to establish specialized companies focused on specific fruit categories, including apples, watermelons, and pineapples. In the future, this model will be replicated to build category-brand companies for imported fruits as well.

Hashtag: #BGYFruits

The issuer is solely responsible for the content of this announcement.

Media OutReach

ICONSIAM’s ‘THAICONIC SONGKRAN CELEBRATION 2026’ to Immerse Bangkok with Thailand’s Most Spectacular Water Festival

Published

on

A UNESCO-Recognized Festival Reimagined Through Immersive Cultural Experiences, Iconic Entertainment, and Thailand’s Most Breathtaking Chao Phraya Riverfront Setting from April 10–15, 2026

BANGKOK, THAILAND –

A Global Celebration Driving Thailand’s Festival Economy

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., stated, “Songkran remains one of the most significant drivers of Thailand’s festival economy, particularly across the tourism, retail, and hospitality sectors. According to the Tourism Authority of Thailand, this year’s Songkran period is projected to generate over 30.35 billion baht in domestic economic circulation—an increase of 6% from the previous year, with approximately 500,000 international visitors expected to travel to Thailand, reflecting a 4% year-on-year growth. These figures underscore Songkran’s growing status as a truly global festival and one of Thailand’s most powerful attractions for international travelers.

As a leader in creating iconic, world-class experiences, ICONSIAM continues to elevate ‘ICONSIAM THAICONIC SONGKRAN 2026′ as a landmark celebration that showcases the rare and enduring beauty of Thai cultural traditions. Under the concept of ‘Splashing Fun, Joyful Celebrations, and Auspicious Thai New Year,’ the event brings together the very best of Thailand into one extraordinary riverside experience along the Chao Phraya River. More than a celebration, this festival is a powerful expression of national pride and cultural identity, reinforcing ICONSIAM’s position as a Global Experiential Destination. We are confident that this year’s event will further strengthen Bangkok’s reputation as one of the world’s most compelling cultural destinations, while driving tourism growth and stimulating economic momentum throughout the second quarter of the year.”

Highlights of the “4 THAICONIC Experiences – The Ultimate Songkran Journey”

  • THAICONIC WATER FESTIVAL – The Ultimate Riverside Water

ExperienceExperience Songkran like never before with an extraordinary water playground inspired by Thailand’s beloved national symbol, the elephant. At its heart stands a spectacular 9-meter-tall water-spraying installation created in collaboration with Dee SweetDrug Studio. The vibrant space also features a dedicated Kids Zone for family-friendly fun, alongside solar-powered drying zones —reflecting ICONSIAM’s commitment to sustainability.

  • THAICONIC ENTERTAINMENT – A Festival of Modern Icons

Immerse in an electrifying lineup of Thailand’s top artists and rising stars through dynamic mini concerts and live performances throughout the six-day celebration. Artists include Tle–Firstone, TeeTee–Por, Auau-Save, Daou–Offroad, KT Kratae, New Country, Sornram Namphet, and more.

  • THAICONIC HERITAGE – A Living Showcase of Thai Identity

Witness a magnificent Songkran parade that brings Thailand’s cultural legacy to life through elaborately designed floats inspired by historical eras. For the first time, cultural icons LingOrm, a popular Thai actress duo, and 4EVE, Thailand’s leading T-pop girl group, embody the Songkran Goddess “Rakshasadevi,” reinterpreting Thai tradition through a contemporary global lens. Visitors can further explore authentic Thai culture through traditional performances and regional culinary delights at SOOKSIAM, alongside over 170 dining options across ICONSIAM.

  • THAICONIC BLESSED BEGINNINGS – A Sacred Start to the Thai New Year

Embrace the spiritual essence of Songkran through a revered Buddha bathing ritual at River Park. Enhanced with holy water from nine esteemed temples across Thailand, this sacred ceremony symbolizes prosperity, renewal, and auspicious beginnings for the year ahead.

A Must-Visit Songkran Destination in Bangkok

Seamlessly blending cultural authenticity, rich traditions, and large-scale entertainment, ICONSIAM continues to redefine Songkran as a truly global celebration.

Join us at “ICONSIAM THAICONIC SONGKRAN CELEBRATION 2026,” where Thailand’s most cherished tradition is brought to life in an unforgettable riverside experience of water, culture, and joy—set against the iconic Chao Phraya River from April 10–15, 2026, with free entry for all visitors. As part of the celebration, international visitors dressed in traditional Thai attire will receive a 300-baht gift card, adding a special touch to their cultural experience.

For more information, please call 1338 or visit Facebook: ICONSIAM.

Hashtag: #ICONSIAMSongkran #ICONSIAM #SongkranFestival2026 #GlobalFestival #Thailand

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Money20/20 Asia Elevates Its 2026 Agenda with the Launch of The Intersection Stage, Featuring the Industry’s Most Influential Voices

Published

on

Industry Leaders, Regulators, and Innovators to Convene in Bangkok at the Intersection Where Digital Assets and Traditional Banking Enter a New Era of Collaboration

BANGKOK, THAILAND – Media OutReach Newswire – 3 April 2026 – the world’s leading fintech show and the place where money does business, today announced the introduction of The Intersection Stage at Money20/20 Asia happening on April 21-23 at the Queen Sirikit National Convention Center in Bangkok bringing together the region’s most powerful voices across banking, payments, digital assets, and financial innovation.

This year’s theme, “From Infrastructure to Impact – Where Technology Meets Humanity,” underscores how the Intersection Stage will explore the real-world outcomes of Traditional Finance and Decentralized Finance convergence across APAC, addressing how banks, fintechs, and emerging technologies are reshaping the global financial ecosystem. The stage brings together leaders from major financial institutions and well-known fintech companies to discuss how innovation, regulation, and new financial infrastructure are transforming areas such as digital assets, trust and cybersecurity, and cross-border payments. [1]

Siva Kumar, APAC Legal Director, Sumsub, said, “The convergence of TradFi and DeFi can only succeed if trust, identity, and compliance evolve alongside technology. Asia is leading this shift by adopting regulatory models that enable innovation without compromising security. At Sumsub, we’re witnessing institutions accelerate digital identity and verification standards at unprecedented speed. The Intersection Stage brings these critical stakeholders together to turn regulatory progress into real‑world impact.”

Speakers include Siddharth Gupta of Bank of America, Dhiraj Bajaj of Standard Chartered Bank, Fangfang Jiang of the International Finance Corporation, Ran Goldi, SVP Payments & Network, Fireblocks and Kaushik Sthankiya of Kraken, who will share insights on regulatory innovation, digital asset adoption, developments in stablecoin, tokenization, blockchain‑enabled settlement, and how new payment rails are enabling faster and more efficient cross-border transactions.

For decades, Traditional Finance aimed to protect the system while Decentralized Finance wanted to reinvent it. Today, these two worlds are converging where digital money moves faster than ever, said Danny Levy, EVP & Managing Director for APAC & the Middle East at Money20/20. The Intersection Stage brings together the regulators and innovators driving the frameworks that will guide the next decade of global finance.

The broader 2026 program also features keynote speakers such as Joseph Chan, Under Secretary for Financial Services and the Treasury of the Government of Hong Kong SAR; Shahril Azuar Jimin, Group Chief Sustainability Officer at Maybank; and Sunita Kannan, Global Head of AI Product & Strategy at Microsoft, underscoring the calibre of leadership shaping the future of finance across the region.

From Asia’s pioneering regulatory sandboxes and CBDC initiatives to the Genius Act in the US to MiCA in Europe. Regulated institutions like AMINA Bank are at the forefront of this transformation, particularly in navigating the evolving regulatory landscape across key markets.

Cora Ang, Head of Legal & Compliance APAC, AMINA Bank said, “Asia is demonstrating what responsible innovation truly looks like. As digital assets, tokenization, and new payment rails gain momentum, strong legal and compliance frameworks are essential to scaling them safely. At AMINA Bank, we see the region embracing this balance with clarity and ambition. The Intersection Stage at Money20/20 Asia is the perfect forum to advance these conversations and align the industry on what the next generation of financial infrastructure should be.”

Key Sessions on The Intersection Stage

  • Day 1: Tuesday 21 April, at 15:40 – Banking on Digital Transformation 101

By Barbaros Uygun, Chief Executive Officer, Mox Bank Limited, Jessica Lam, Group Chief Strategy Officer, WeLab, Vivien Tan, Senior Vice President, Alliance Bank Malaysia, Andy Wu, General Manager, Hong Kong, Yusys Technologies, Rupa Ramamurthy, Senior EVP, Banking Operations, TP

  • Day 1: Tuesday, 21 April 2026 at 12:00 – Building the Golden Record for Tokenised Asset Markets

By Etelka Bogardi, Partner, Reed Smith Singapore, Aaron Gwak, CEO & Founder, Libeara, Alvin Chia, Head of Digital Assets Innovation APAC, Northern Trust, moderated by Tanzeel Akhtar, Journalist, Morley Sterling LLC

  • Day 2: Wednesday, 22 April 2026 at 10:00 – The Rise of Blockchain and Stablecoin Payment Rails

By Tran Hung, CEO, Uquid, Paul Veradittakit, Managing Partner, Pantera Capital, Maggie Wu, Co-Founder & CEO, VelaFi, Facilitated by Amanda Pecanha, Chief Compliance Officer, Trace Finance

  • Day 2: Wednesday 22 April, 15:45 – How Digital Asset Ecosystems Will Redefine Money

By Dhiraj Bajaj, Global Head of FI, Transaction Banking, Standard Chartered Bank, Julia Zhou, Chief Operating Officer, Caladan, Giorgia Pellizzari, Chief Product Officer & Head of Custody, Hex Trust, Dr. Karin Boonlertvanich, Executive Vice President, KASIKORNBANK & Chairperson of the Board, Orbix Group

  • Day 3: Thursday, 23 April 2026 at 10:25 – Money’s Next Evolution, Stablecoins, CBDCs and the New Payment Stack

By Rahul Advani, Global Co-Head of Policy, Ripple, Lissele Pratt, Founder, Capitalixe, Bhau Kotecha, Co-Founder, Paxos Labs, Maria Oldham, COO, Yellow Card, moderated by David Birch, Global Ambassador, Consult Hyperion

Alongside the Intersection Stage, Money20/20 Asia will feature three additional stages: The Radiant Stage, uniting Asia’s most influential industry voices; The Inner Forum Stage for deep‑dive sessions and workshops; and The MoneyPot Stage that also includesfor live podcasting and networkingexperiences, creating a comprehensive ecosystem for learning, debate, and collaboration.

The show brings together leaders from more than 120 banks and the world’s largest payment providers, including Standard Chartered, Bank of America, Citi, Deutsche Bank, Maybank, and J.P. Morgan to name a few. Experts from leading payment providers including Visa, Nium, Thunes, Mastercard, Razorpay, PayPal, and Fiserv will discuss the evolution of payments across the region.

The show will also host the Startup & Investor Park, where 20 standout APAC startups will connect with global investors, enterprise partners, and decision‑makers, and compete for the Golden Ticket to the 2026 Startupbootcamp Sustainability Singapore Accelerator. [2]

Attending media can register for a press pass: HERE and the full agenda HERE.Hashtag: #Money20/20

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Sanya, China Deepens Tourism Ties with Malaysia ​- Exclusive Benefits Launched for Malaysian Tourists, Ushering in a Tropical Island Getaway at a Moment’s Notice

Published

on

SANYA, CHINA – Media OutReach Newswire – 3 April 2026 – As tropical sea breezes blend with Eastern charm, a journey from Malaysia to China’s island paradise is now more convenient and exciting than ever. On April 2, the Sanya Tourism Development Bureau of China’s Hainan Province signed a strategic cooperation agreement with Tourism Malaysia. This partnership will further strengthen tourism collaboration between the two destinations during “Visit Malaysia Year 2026” and jointly enhance promotional efforts. Tourism Malaysia has officially become a “Strategic Tourism Promotion Partner of Sanya.”

In addition, the Sanya Tourism Development Bureau has entered into cooperative exchanges with the Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian Budget Hotel Association (MBHA) to strengthen synergy in tourism management, product development, and visitor exchange. The newly established Sanya Tourism Overseas Promotion (Malaysia) Liaison Office will serve as a one-stop information and booking platform for Malaysian travelers, reinforcing Sanya’s position as a preferred gateway to China.

Seamless Entry, Fully Upgraded Travel Convenience

Visa-free access with zero barriers

Under China’s visa-free policy for Hainan, Malaysian citizens may enter with only a passport and stay for up to 15 days—no prior visa, financial proof, or invitation letter is required, allowing for truly spontaneous getaways.

Faster flights, greater efficiency

Direct flights from Kuala Lumpur to Sanya take just about three hours, with high occupancy rates during peak seasons reflecting strong demand. Plans to launch direct flights from Penang and Kota Kinabalu to Sanya are under discussion, promising greater accessibility and cost-effective travel options.

Streamlined clearance procedures

Efficiency is prioritized with paperless self-declaration at both Phoenix Cruise Port and Sanya Phoenix International Airport, significantly reducing clearance time. International arrival halls support payments via all major international credit cards, ensuring seamless transactions.

Comprehensive multilingual support

Multilingual support is in place across Sanya—from bilingual signage at attractions and hotels to a dedicated foreign-language service line via the 12345 hotline. The multilingual official website visitsanya.com provides comprehensive information, guaranteeing smooth communication for Malaysian tourists.

Exceptional Value: Exclusive Promotions for Malaysian Visitors

To offer a more value-packed holiday experience, Sanya has prepared tailored benefits and significant discounts, from customized packages to special Asian Beach Games offers, demonstrating its warm hospitality.

The newly established Sanya Tourism Overseas Promotion Liaison Office, in collaboration with the Malaysian Budget Hotel Association and the Malaysian Association of Tour and Travel Agents, will launch specially curated travel packages that align with local preferences.

On Trip.com, the “Travel with the Asian Beach Games” promotion features discounted Sanya tourism products, covering hotels, attractions, and holiday packages, with exclusive offers for the Malaysian market.

The 2026 Asian Beach Games bring additional surprises: popular attractions like Wuzhizhou Island and Atlantis Sanya offer tickets at up to 73% off . Hotel rooms across categories—family, couples, and resort suites—enjoy discounts of up to RMB 5,899. Local delicacies and international cuisines are available at discounts of around 48% , promising a delightful culinary journey.

Moreover, 118,000 Asian Beach Games tickets are now on sale globally. With just a few clicks online, visitors can secure their seats to experience the excitement of the 6th Asian Beach Games up close.

Diverse Experiences for Every Traveler

Sanya offers far more than just sun and sand. Whether traveling with family, as a couple, or with friends, everyone can find their ideal way to enjoy the destination.

For families :

Atlantis Sanya Water Park, ranked among the “2026 Global Top 20 Water Parks” and tied for seventh place worldwide with Universal Orlando’s Volcano Bay, offers endless aquatic fun for children, while parents can explore the adjacent world-class duty-free complex for shopping and leisure.

For Adventure Seekers:

Wuzhizhou Island, known as “China’s Premier Diving Base,” features crystal-clear waters with visibility up to 27 meters and abundant coral reefs. A variety of water sports, including diving, parasailing, and jet skiing, deliver an adrenaline-filled coastal experience.

For Culture and Wellness:

The 108-meter-tall Guanyin statue at Nanshan and immersive Li and Miao ethnic cultural experiences provide a harmonious blend of spiritual reflection and cultural discovery.

For Luxury and Retail: Sanya’s world-class duty-free complex brings together international brands, art exhibitions, and immersive experiences, creating a high-value shopping and lifestyle destination.

Sanya’s commitment to visitor convenience, diverse offerings, and tailored benefits continues to strengthen its appeal among Malaysian travelers. Since the beginning of this year, Hainan has welcomed a remarkable 204% increase in Malaysian tourist arrivals, making Malaysia one of the fastest-growing Southeast Asian source markets for Sanya.From visa-free access and direct flights to enhanced services and multifaceted experiences, Sanya is positioning itself as a leading gateway for Malaysian tourists to China.

As the Hainan Free Trade Port continues to develop, tourism cooperation between Sanya and Malaysia is poised to deepen, evolving from one-way attraction to mutual engagement.For those planning their first trip to China, Sanya offers an ideal starting point—where azure seas, golden shores, modern amenities, and heartfelt hospitality come together to create the perfect tropical escape.

Hashtag: #SanyaTourismDevelopmentBureau

The issuer is solely responsible for the content of this announcement.

Continue Reading

Trending