Media OutReach
Blue Cross Survey: 74% of Young People Travel for Unique and Exciting Experiences One-third Lack Protection Awareness
Preference for Spontaneous Travel, Grabbing Cheap Flights and Travelling on a Whim
HONG KONG SAR – Media OutReach Newswire – 13 February 2025 – Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) today announced the results of a survey1 of young people’s travel habits and preferences, as well as their level of protection awareness. The survey found that young people love to travel, with nearly 70% planning to travel2 twice or more a year. 74% of the respondents hope to explore and try unique, novel and exciting experiences during their travels. However, one-third would not purchase travel insurance, implying a lack of awareness of risk management and protection.
The survey was conducted by Blue Cross earlier through online questionnaires. The key findings are as follows:
New Generation Loves to Travel, Prefers Novel and Exciting Experiences
69% of the respondents plan to travel twice or more in the next 12 months; 22% plan to travel three times or more. In other words, one in five young people plans to travel three times or more in the coming year.
74% of the respondents aspire to explore and try unique, novel and exciting experiences during their travels, and about one-third (32%) prefer to explore lesser-known destinations.
Preference for Spontaneous Travel, Travelling on a Whim after Grabbing Cheap Flights, Following Travel KOLs Suggestions for Itinerary, “Checking in” and “Happy Sharing” on Social Media
Nearly 60% (58%) of the respondents prefer improvised travel to planning an itinerary in advance. Two-thirds (66%) of the respondents’ travel plans depend on the availability of cheap flights. As for planning their itinerary, 70% of the respondents said they would refer to the suggestions and recommendations of travel KOLs
62% of young people travel to “check in” and are keen on “happy sharing” on social media, highlighting the close connection between their offline and online activities.
Most Worried about Flight Delays, Cancellations or Lost Luggage, Yet Lacks Protection Awareness
When asked about travel-related concerns, 71% of the respondents cite flight delays or cancellations as their top worry; half (50%) of the respondents are concerned about lost or damaged luggage. These are common risks that travellers occasionally face.
Two-thirds (66%) of the respondents said they would purchase travel insurance to protect themselves and their families, of which 80% considered premium and promotional offers as the key factor when choosing travel insurance. One-third (34%) would not acquire insurance, of which 42% considered it unnecessary, showing that the new generation has inadequate awareness of their protection needs.
Blue Cross to Actively Tap the Youth Market in Line with its Young and Dynamic Brand Image
Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, “Today’s young people love to travel, seeking out fresh and exciting experiences. They are fearless, innovative and willing to take on challenges. However, their lack of protection awareness is concerning. In addition to common travel disruptions such as flight delays and lost luggage, comprehensive travel insurance provides crucial protection and mitigates the risks against accidents, injuries, and illness during the journey.
“We hope to inspire the new generation to balance living fully with protecting themselves and their families. As young people grow and progress through different stages of life, their priorities, concerns, and aspirations evolve, and a thoughtful awareness and understanding of risk management becomes increasingly important.”
Blue Cross values the youth market. Its business data reflect a growing base of younger customers, with a 108% increase in policyholders aged 18 to 29 and a 164% increase in the number of policies. Moreover, the number of policyholders and policies for the age group 18 to 22 jumped 150% and 191% respectively.
Ms. Tse said, “This market research is focused on local university students. This new generation has huge market potential and matches Blue Cross’s young and dynamic brand positioning. The survey results help us further understand young people’s preferences, consumption patterns, habits and protection awareness, and enable us to enhance our product design and marketing strategy. For example, we will introduce more flash sales and collaborate with travel platforms and KOLs that meet the preferences and lifestyles of young people. We will tailor our offerings to the needs and pain points of the new generation, providing better value for money, and creating ‘Just Right’ protection for them.”
In addition, today’s young people are growing up in a digital environment. Blue Cross has been keeping up with the pace of digital life. For example, it has optimised its company website to create a one-stop, seamless digital insurance service experience. It has also established affinity partnerships with different digital platforms to connect with young customers at various touch points across their daily activities, from online shopping and travel bookings to payment systems and financial management services. This year, Blue Cross plans to launch a series of marketing activities catering to young people, further engaging the young customer segment online and offline.
Blue Cross Business Performance in First Three Quarters of 2024 Surpassed Market Average
Blue Cross also announced its business performance for the first three quarters of 2024. Its overall performance showed a 22% rise compared with the same period in 2023, which is significantly higher than the market’s 2% increase3. Its non-medical insurance business soared by 33%, while the market fell4 by 6% during the same period; of which, travel and personal accident insurance business surged by 44%, more than twice the market’s 21% increase5. Blue Cross’s medical insurance also outperformed the market, with a 19% increase over the same period, higher than the market’s 16% increase6.
Note:
- Blue Cross conducted a survey from 9 December 2024 to 19 January 2025 through online questionnaires. A total of 823 Hong Kong residents aged 18 or above who are currently receiving post-secondary education were interviewed to understand the travel preferences, habits and protection awareness of young people.
- Excludes travelling to mainland China and Macau.
- Source: Insurance Authority Quarterly Release of Provisional Statistics for General Business (direct business) from January to September 2024, excluding Mortgage Guarantee.
- Source: Insurance Authority Quarterly Release of Provisional Statistics for General Business (direct business) from January to September 2024, excluding Medical and Mortgage Guarantee.
- Source: Insurance Authority Quarterly Release of Provisional Statistics for General Business (direct business) from January to September 2024, non-medical part under Class of Business “Accident & Health”.
- Source: Insurance Authority Quarterly Release of Provisional Statistics for General Business (direct business) from January to September 2024, medical part under Class of Business “Accident & Health”.
Disclaimers:
- This press release is for distribution in Hong Kong only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.
- Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.
Hashtag: #BlueCross
The issuer is solely responsible for the content of this announcement.
Blue Cross (Asia-Pacific) Insurance Limited
Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.
In 2024, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.
Committed to addressing the difficulties regarding people’s livelihood through the rule of law, Pi Jianlong, a lawyer and a national political advisor, has spent years going deep into factories, workshops, law firms and juvenile probation and rehabilitation centers, making sure that his proposals, grounded in rigorous field research, are precise, practical and responsive to real needs.
Noting the predicament faced by food delivery riders, including the lack of contracts, social security and basic protection, he proposed targeted suggestions such as innovating social security models and strengthening platform responsibilities. In 2025, platforms such as JD.com and Meituan successively introduced social security plans, providing full social insurance coverage for full-time riders and accident and medical insurance for part-time riders.
Awarded for his outstanding performance in 2025 by the Chinese People’s Political Consultative Conference (CPPCC) National Committee recently, Pi exemplifies the commitment of thousands of CPPCC members to serving the people through high-quality duty fulfillment, underscoring the CPPCC’s role as a major vehicle through which people’s democracy is practiced.
On Wednesday afternoon, China’s top political advisory body, the CPPCC National Committee, kicked off its annual session in Beijing. Chinese President Xi Jinping, together with other leaders, attended the opening meeting of the fourth session of the 14th CPPCC National Committee.
99.9% proposals handled
Acting as a dedicated consultative body, the CPPCC has pooled extensive consensus and strength to support the successful conclusion of the 14th Five-Year Plan and a solid start to the 15th Five-Year Plan over the past year, injecting strong vitality into the practice of whole-process people’s democracy – a key concept put forward by Xi himself to advance China’s political landscape.
Over the years, China has made all-around progress in improving the institutions, standards and procedures of socialist democracy and advanced socialist consultative democracy by way of extensive participation.
According to a work report delivered at the opening meeting, in 2025, the CPPCC National Committee received 5,992 proposals from its members, of which 5,061 were accepted for processing. The response rate for the accepted proposals stood at 99.9%.
The CPPCC National Committee members carried out 6,778 activities to serve the people, along with 11,115 outreach activities engaging people from relevant sectors. These efforts benefited more than 4 million people.
By innovating consultative and deliberative methods, improving consultative democracy institutions, and fostering a culture of consultation, the CPPCC has further strengthened its role in promoting democracy and offering policy advice while building consensus.
Over the past year, the CPPCC National Committee held 98 consultative and deliberative events, ranging from promoting the country’s green and low-carbon transition for the 15th Five-Year Plan and developing the silver economy to improving and innovating social governance. These efforts demonstrate that consultative democracy is grounded in reality and responsive to public needs, pooling support, consensus, wisdom and strength to advance Chinese modernization.
Securing a strong start to the 15th Five-Year Plan
Supporting the formulation of the 15th Five-Year Plan serves as a key task of the CPPCC in 2025, representing a vivid practice of whole-process people’s democracy.
From May 20 to June 20 last year, China launched an online public consultation to gather opinions for its next five-year plan. The initiative drew over 3.11 million valid submissions, yielding more than 1,500 constructive suggestions across 27 topics.
A summary of these findings was submitted to the Party leadership, ensuring that the people’s voices were heard at the highest level. By September, a total of 2,112 suggestions had been collected from various regions, departments and sectors, resulting in 218 revisions to the document.
To contribute to the 15th Five-Year Plan, the CPPCC, over the past year, held a special standing committee meeting and carried out 54 special studies, yielding a series of high-quality outcomes. Meanwhile, it launched a special research column, publishing 55 issues to provide evidence-based references for policy-making.
This broad-based participation highlights that national development strategies are rooted in public will, gathering strong momentum for Chinese modernization.
According to the work report, in 2026, the CPPCC will conduct in-depth research and thorough consultations on major tasks and strategic measures of the 15th Five-Year Plan and carry out cross-committee, cross-sector and cross-disciplinary studies, aiming to put forward forward-looking, targeted and operable policy suggestions, according to the report.
Focusing on key issues in areas such as economic development, technological innovation, reform and opening up, social development, and people’s livelihood, the CPPCC will truthfully reflect public opinions based on facts and implement the CPPCC National Committee’s democratic oversight work plan during the 15th Five-Year Plan period.
For more information, please click:
https://news.cgtn.com/news/2026-03-04/How-China-builds-consensus-boosts-growth-via-consultative-democracy-1LeSOfZLbk4/p.html
Hashtag: #CGTN
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Media OutReach
Kiztopia celebrates grand opening of its newest family edutainment centre at Toppen Shopping Mall, Johor Bahru
Kiztopia brings its award-winning “Play to Learn, Learn through Play” concept to Southern Malaysia, marking its 3rd outlet in Malaysia and 22nd across APAC
JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 7 March 2026 – Kiztopia, Singapore’s leading family edutainment brand, officially celebrated the grand opening of its newest outlet at Toppen Shopping Centre, Johor Bahru on February 26, 2026. This milestone marks Kiztopia’s third outlet in Malaysia since 2024 and its 22nd family edutainment centre across the Asia-Pacific region.
Founded in Singapore in 2019 with its flagship outlet at Marina Square, Kiztopia was awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Today, the brand operates across Singapore, Hong Kong, Thailand, Indonesia and Malaysia, with sub-brands including Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure — a sports and adventure concept designed for teens, adults and thrill-seekers.
The Johor Bahru outlet represents Kiztopia’s continued commitment to expanding its footprint in Malaysia, bringing innovative and immersive family experiences to the southern region.
Speaking at the grand opening ceremony, Ms. Heidi Tian, Founder and CEO of Kiztopia, said:
“A very warm welcome to our grand opening ceremony at Toppen Shopping Centre today. This marks our third outlet opened in Malaysia since 2024 and our 22nd outlet in the APAC region. We are honoured to collaborate with Ikano Group and delighted to bring memorable experiences and timeless fun to all families in Johor and across Malaysia.
We are fully committed to Malaysia’s market development and hope to bring more innovative and creative concepts and experiences to Malaysian families.”
Ms. Su Wei, General Manager of Kiztopia Malaysia, added:
“This expansion reflects how much we value families in the South. Beyond the play zones, our team is here to create lasting memories — and we can’t wait to see the smiles begin at Toppen.”
Mr. Sergey Aristarkhov, Centre Manager of Toppen Mall, shared: “Toppen is not just a shopping mall; it is a place that creates meaningful experiences for families and children. This is what we believe in. We are proud to welcome Kiztopia as part of our experiential offerings, strengthening Toppen’s position as a destination for family bonding and interactive play.”
A world of imaginative play and active learning
Kiztopia is built around its core philosophy of “Play to Learn, Learn through Play.” The Johor Bahru outlet features vibrant thematic play zones inspired by Kiztopia’s eight unique IP-registered characters, each designed to stimulate creativity, physical activity, and social development.
Children can explore large-scale interactive playground structures, role-play zones that spark imagination, obstacle courses that encourage physical agility, and immersive activity areas that nurture teamwork and problem-solving skills.
Designed as a safe, engaging and enriching environment, the centre allows children to build confidence while strengthening family bonds through shared experiences.
Beyond daily play sessions, Kiztopia also offers curated birthday party packages and school visit programmes, providing customised, guided experiences that combine fun, education and memorable celebrations for children of all ages.
Strengthening Malaysia’s family entertainment landscape
The launch at Toppen Shopping Centre reinforces Kiztopia’s long-term commitment to Malaysia as a key growth market in Southeast Asia. By collaborating with Ikano Group and Toppen Mall, Kiztopia aims to deliver not just entertainment, but holistic family experiences that blend education, physical play and emotional connection.
With Malaysia’s growing demand for premium indoor family attractions, Kiztopia continues to innovate with new concepts, seasonal events and cross-brand experiences such as Jumptopia™ and Splashtopia — signature inflatable event experiences that have delighted families across the region.
Visit Kiztopia at Toppen Shopping Centre
Families in Johor Bahru and surrounding areas are invited to experience Kiztopia’s newest outlet at Toppen Shopping Centre and discover a dynamic space where imagination, learning and fun come together.
For more information, please visit:
Website: https://kiztopia.com.my/
Facebook: https://www.facebook.com/kiztopiamy
Instagram: https://www.instagram.com/kiztopiamy
Media Assets: https://drive.google.com/drive/folders/1cA9ojcjEx2vOqVwoccUblUwR1UDLX4Y6?usp=sharing
Marketing: Rachel – 014-7196961
Hashtag: #KiztopiaToppen #Edutainment #ToppenShoppingMallJB #JohorBahru
https://kiztopia.com.my/
https://www.facebook.com/kiztopiamy
https://www.instagram.com/kiztopiamy
The issuer is solely responsible for the content of this announcement.
Kiztopia
Founded in 2019 with its flagship outlet at Marina Square, Kiztopia is Singapore’s leading family edutainment brand, awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Featuring eight unique IP-registered characters, Kiztopia offers a range of programs and activities where children can “Play to Learn, Learn through Play.” Today, Kiztopia operates 22 family edutainment centres (FECs) across Asia, including Singapore, Hong Kong, Thailand, Indonesia, Malaysia, and Taiwan, with sub-brands such as Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure, a sports and adventure concept for teens, adults, and thrill-seekers. In 2024, Kiztopia secured its first round of private equity funding to support regional growth and expansion. Beyond its FECs, our signature bouncy castle event, Jumptopia™ and Splashtopia, has delighted families across the region, alongside co-organized events like the Children’s Festival and TriFactor Kids Run, family staycation collaborations, and a kids’ travel product line with American Tourister. For more information, visit http://www.kiztopia.com.my/.
The Secret to a Decade of Loyalty
A decade of consistent customer trust speaks for itself. XIXILI’s seamless panties have earned a loyal following of women who return to the same style, year after year.
Whether it’s a breathable cotton panty for everyday basics or a sleek seamless style for fitted outfits, comfort remains the priority. The appeal comes down to the essentials: no visible panty lines, no adjusting throughout the day, and lightweight comfort that holds up from morning to night. For women juggling busy schedules, that kind of reliability makes all the difference.
“Our customers tell us these are the panties they don’t have to think about,” says Tara Tan, spokesperson for XIXILI. “They just work. That’s why women keep coming back.”
Designed for Every Body, Built to Last
The Full Coverage Mid-Rise Knitted Boyleg Panty delivers moderate coverage with a relaxed fit, suited for those who want fuss-free comfort. The High-Waist Knitted Boyleg Panty sits higher on the waist with gentle tummy smoothing, a go-to for wearing beneath tailored pieces and fitted silhouettes.
The Lightweight Seamless Microfiber Panty remains the star of the range. Its soft microfiber construction sits flat against the skin, creating an invisible finish under any outfit. A bestseller for ten consecutive years, this fan-favourite now comes in new colours, giving loyal fans a reason to refresh their collection.
The Foundation of Every Outfit
What sits beneath an outfit often sets the tone for the entire day. It’s the layer no one sees but everyone feels, allowing women to move through their routines with confidence, whether at work, running errands, or out with friends.
XIXILI’s decade-long bestseller continues to deliver on that promise. With new colours now available, updating the essentials is as effortless as the panties themselves.
To discover the full panties collection, visit XIXILI’s website to shop online with delivery to Singapore, or find your nearest XIXILI boutique across Malaysia.
Hashtag: #XIXILI #SGLingerie
https://www.xixili-intimates.com/sg/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
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https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A proudly Malaysian brand, XIXILI offers fashion lingerie and shapewear that combines elegance with all-day comfort. With one of the most inclusive sizing ranges between A to I cups and 65 to 110cm band sizes, XIXILI designs for every body type. The brand is known for its expert fitters, premium materials, and dedication to helping women feel confident and supported.
XIXILI is also the first Malaysian lingerie brand to launch a 3D Avatar Try-On Tool, enabling women to virtually try on lingerie tailored to their unique body type and measurements. From everyday basics to occasion-ready pieces, XIXILI celebrates the beauty of real bodies, every day.
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