Media OutReach
Blue Launches New Campaign for “WeSave Short Term Insurance Plan ST1 (3-Year)” “Effortless Wealth Growth, Lock-in Guaranteed Returns”
Secure a 3-Year Guaranteed Return of 3.81% p.a. with a Single Premium
HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Blue, Hong Kong’s first digital life insurer, remains steadfast in its customer-centric philosophy, dedicated to helping every customer manage their financial goals with peace of mind and predictability. In response to the market’s pain points and the strong demand for short-term savings with guaranteed returns, Blue has launched a brand-new campaign for its flagship product, “WeSave Short Term Insurance Plan ST1 (3-Year)”. Incorporating AI-generated technology, reflecting Blue’s vision of blending innovation with human-centric products; the campaign features the tagline “Effortless Wealth Growth, Lock-in Guaranteed Returns”. It empowers diverse customer segments to make strategic financial moves aligned with their goals, ensuring steady wealth growth.
Alongside the full-length video (The full version is available on Blue’s YouTube channel: https://youtu.be/ia7pnPyzgew), the campaign also features three versions of key visuals targeted to specific audience segments: the “Steady Wealth-Builders,” the “Risk Hedgers,” and the “Pre-retirees”. Featuring three magic-themed performances with Blue’s iconic parrot, the advertisement uses creative metaphors to showcase effective ways for wealth growth. The campaign highlights how “WeSave Short Term Insurance Plan ST1 (3-Year)” helps grow wealth effortlessly and lock in guaranteed returns.
Beyond TV commercials, Blue is rolling out an extensive multi-channel promotional strategy across both online and offline platforms, including MTR station displays, MTR in-train TV, taxi wraps, online banners, and social media, further expanding the reach and influence of both the campaign and the brand itself.
Addressing Three Key Market Pain Points:
1. The “Steady Wealth-Builders”: Automate growth without the hassle of fund-shuffling
- The Pain Point: Many customers find themselves constantly moving funds between banks to chase “new customer offers”, leading to fragmented accounts and tedious management.
- The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” is designed for short-term goals. Customers can lock in a 3-year guaranteed return with a single premium. This ensures transparent, steady growth while eliminating the uncertainty and stress of constantly switching accounts.
2. The “Risk Hedgers”: Protecting capital and growth amidst market volatility
- The Pain Point: Amid the interest rate cut cycle and geopolitical uncertainty, traditional asset portfolios often face heightened market instability.
- The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” support short-term wealth accumulation while ensuring capital preservation. It acts as a “safety net” for your overall wealth, providing a stable foundation to hedge against the risks found in more volatile market portfolios.
3. The “Pre-retirees”: Building a solid foundation for the second half of life
- The Pain Point: For those preparing for retirement, the priority is low-risk, guaranteed capital preservation with a focus on future cash flow.
- The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” offers guaranteed returns while ensuring your capital remains intact. By delivering steady growth, it helps you build a robust financial foundation for a secure and confident retirement.
Mr. Danny Wu, VP & Head of Digital & Marketing of Blue said, “We have observed that many financial products in the market come with various restrictions that often fail to address our customers’ core financial challenges. Amid global market volatility and the growing need for proactive retirement planning, customers increasingly seek savings insurance that is simple, secure, and stable with high returns. To meet these needs, our ‘WeSave Short Term Insurance Plan ST1 (3-Year)‘ offers a short-term, high returns, and guaranteed solution. We want our customers to know that when it comes to reliable wealth growth, Blue is a dependable path that provides guaranteed returns.”
Product Highlights of “WeSave Short Term Insurance Plan ST1”:
“WeSave Short Term Insurance Plan ST1 (3-Year)” seamlessly integrates protection with savings. Key highlights of the plan include:
- Lock-in Guaranteed Returns: Customers can select a policy term of 1, 2, or 3 years according to their needs. The 3-year term offers a 3.81% p.a. guaranteed return rate [2], providing a definitive solution for financial planning and wealth growth.
- Flexible Premium Options: The plan accommodates various financial goals, with premium amounts ranging from US$13,000 to US$300,000 [3].
- Seamless Online Application: The entire application process is fully digitized. With a single premium payment, customers can immediately lock in high return rate. Furthermore, the plan requires no medical examination and features guaranteed approval.
- “Hong Kong’s Highest [4] Accidental Death Benefit: If the death of the Life Assured individual is caused by an accident, in addition to Death Benefit [5], an extra 100% of Total Premium Paid will be given [6].
Limited-Time Promotion:
Customers who successfully apply for the “WeSave Short Term Insurance Plan ST1 (3-Year)” with a premium of US$25,000 or above will receive 2,000 HealthCoins. Customers can redeem various rewards at our BlueMore health platform at the rate of 1 HealthCoin = HK$1.
Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions of Blue “WeSave Short Term Insurance Plan ST1 (3-Year)”, visit: https://www.blue.com.hk/hk/short-term-endowment. Terms and conditions apply to the above products and offers.
Remarks
[1] “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product. Terms and conditions apply to the above products and offers. Please refer to the product documents and policy provisions for details.
[2] “Guaranteed return rate 3.81% p.a.” refers to the annualised guaranteed return rate of the 3-year plan upon maturity. Early surrender charges apply.
[3] Minimum Premium Amount is calculated per policy, while Maximum Premium Amount is calculated per Life Assured. The aggregate premium limit across all WeSave Short Term Insurance Plan ST1 and WeSave E1 Insurance Plan policies is limited to a maximum of US$300,000.
[4] As of March 2026, based on a comparison with major similar online savings insurance products in Hong Kong.
[5] Whichever is higher: 101% of Total Premium Paid or 100% of Guaranteed Cash Value.
[6] Accidental Death Benefit is subject to a maximum of US$125,000 per Life Assured under all “WeSave E1 Insurance Plan” and “WeSave Short Term Insurance Plan ST1”
Hashtag: #Blue
The issuer is solely responsible for the content of this announcement.
About Blue
Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit 
www.blue.com.hk.
Media OutReach
Sanya Asian Beach Games Conclude, Showcasing China’s Openness and Asian Unity On and Off the Field
The smooth staging of the Games demonstrated Sanya’s capacity to host major international events. From competition venues stretching across 22 kilometers of coastline, to 22 designated hotels accommodating domestic and international guests, and the support of 4,680 volunteers, as well as touristic and cultural engagement activities, the host city’s organization and services received broad recognition. Abdulaziz Baeshen, Secretary General and CEO at the Saudi Olympic & Paralympic Committee, said, “The organization of this Asian Beach Games has been of a very high standard, once again demonstrating China’s outstanding capability in hosting major international sporting events.”
The success of the Games was underpinned by the policies of the Hainan FTP. Benefiting from visa-free access for citizens of 86 countries and event-specific facilitation measures, cross-border travel was efficient and seamless. Qatari athlete Ahmed Elmeniawy said, “The entry procedures were extremely convenient. It took less than two minutes to complete all arrival formalities — a truly excellent experience.” An official from the Saudi Olympic Committee also noted that the FTP policies and visa-free arrangements facilitated participation by delegations and promoted bilateral sports exchanges.
During the Games, Sanya launched a series of cultural tourism activities and consumer incentive packages centered on a “spectating plus vacation” model, boosting the integration of sports and tourism consumption. At the same time, the Asian Beach Games served as a platform for exchanges among Asian countries. During his visit to Hainan, Thomas Bach, Honorary President of the International Olympic Committee, said he felt “the unity of Asia.” Raja Randhir Singh, President of the Olympic Council of Asia, noted that despite differences in language and traditions, a shared passion for sport brings people together.
Although the Games have concluded, openness and cooperation continue. The event has provided valuable experience for the Hainan FTP in hosting major international events and demonstrated China’s continued efforts to expand high-level opening-up. The FTP will continue to deepen international exchanges and cooperation with an open and inclusive approach.
Hashtag: #6thAsianBeachGame #Sanya #China
The issuer is solely responsible for the content of this announcement.
Opening remarks were delivered by Yuan Lin, Executive Assistant to the President of the Academy of Contemporary China and World Studies, and Wang Donghai, Associate Director of NUS Enterprise. Keynote speeches were delivered by Cai Yiyu, Professor at Nanyang Technological University; Director of the Computer-Aided Engineering Labs and The Strategic Research Program on Virtual Reality; Co-President of Association of Global Technomics Education and Exchange; Cui Kai, Director of the Digital Culture Promotion Department, Center for International Cultural Communication, China International Communications Group (CICG); and Yang Jianwei, Visiting Professor at the National University of Singapore.
Yuan Lin stated that the rapid development of artificial intelligence technology has injected new momentum into China-Singapore cultural exchanges. He stressed the importance of innovating cultural expression forms empowered by digital intelligence, upholding a correct value orientation in technological application, deepening people-to-people exchanges enabled by smart technologies, and actively exploring the profound value of intelligent technologies in advancing cross-cultural understanding.
Wang Donghai pointed out that it is essential to prioritize the integration of technological applications with social needs. Leveraging cutting-edge technologies such as artificial intelligence to build bridges for civilizational exchange helps enhance cross-cultural understanding, enabling technology to better serve humanity and drive social progress.
Cai Yiyu noted that Singapore is forging ahead in cutting-edge fields including semiconductors, aerospace and artificial intelligence, opening up broad prospects for bilateral cooperation between China and Singapore. He emphasized that digital and intelligent technologies can be harnessed to revitalize and inherit traditional culture via youthful, trendy formats, thereby further deepening scientific, technological and people-to-people exchanges between the two countries.
Cui Kai stated that intelligent imaging technology is profoundly reshaping the logic of cross-cultural narrative. Digital content creation is not merely about keeping pace with technological advancement; more importantly, it should take emotional resonance as the bond to break down cultural barriers, foster in-depth empathy, mutual learning and appreciation among global civilizations, and enable more outstanding civilizational achievements to be seen, understood and respected worldwide.
Yang Jianwei noted that artificial intelligence is becoming an important vehicle for inter-civilizational mutual learning, while cultural differences remain a core obstacle to cross-cultural communication. He advocated for the innovative and rational use of artificial intelligence in the future to eliminate prejudices and enhance civilizational understanding through technological power.
In the Case Sharing Session, guest speakers included Lisa Meng, Head of Singapore of Tencent Cloud International; Koh Chin Yee, Managing Director of Singapore Eye; Bai Yu, Director and Partner of LAiPIC; Hu Chengchen, Founder & CEO of ClariPpi (Singapore); Jane Zhao, SVP and Head of Global Business at Mininglamp Technology; and Jerry Tuo, AI Technology Director of Red Fun Planet. They delivered insightful presentations on the application prospects of artificial intelligence in content production as well as inter-civilizational mutual learning and exchange.
The participating guests agreed that artificial intelligence has brought revolutionary changes to the intelligent production, targeted communication and immersive presentation of cultural content. China and Singapore boast strong complementarity in digital infrastructure and cultural resources. Going forward, the two sides may deepen cooperation in joint research and development and scenario-based application, develop benchmark cultural-technology products and integrated solutions tailored for Southeast Asia, and jointly advance the high-quality development of the digital cultural industry.
This event was jointly hosted by the Academy of Contemporary China and World Studies and the Center for International Cultural Communication,CICG, with Nanyang Technological University and other cultural and business exchange institutions participating as supporting partners.
Hashtag: #ACCWS
The issuer is solely responsible for the content of this announcement.
Media OutReach
Tracking the unseen: How Chinese agricultural experts tackle invisible pollution in Yangtze River protection
Agricultural non-point source pollution is a globally challenging problem for Yangtze ecological protection, as it is mostly hidden from view. During an inspection trip to Jiangxi’s Poyang Lake region in 2023, Zhao Lixin, a non-party personage and honorary director of Institute of Environment and Sustainable Development in Agriculture, Chinese Academy of Agricultural Sciences , precisely pinpointed the key pain point: excessive total phosphorus in the water caused by nitrogen and phosphorus runoff from nearby farmland.
The inspection team went beyond identifying frontline issues to putting their expertise into practice on site. In response to local climate conditions and farming patterns, the team integrated and advanced an optimized set of agricultural management and treatment technologies. As a result, they successfully reduced surface runoff losses of nitrogen and phosphorus from rice paddies by 40 percent.
Over the past five years, the non-Party personages have submitted five democratic oversight reports and produced nearly 20 special research reports. Many of their recommendations have been incorporated into special programs of China’s Ministry of Ecology and Environment.
Hashtag: #ChinaNewsService
The issuer is solely responsible for the content of this announcement.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn