Media OutReach
Blue Launches New Campaign for “WeSave Short Term Insurance Plan ST1 (3-Year)” “Effortless Wealth Growth, Lock-in Guaranteed Returns”
Secure a 3-Year Guaranteed Return of 3.81% p.a. with a Single Premium
HONG KONG SAR – Media OutReach Newswire – 30 April 2026 – Blue, Hong Kong’s first digital life insurer, remains steadfast in its customer-centric philosophy, dedicated to helping every customer manage their financial goals with peace of mind and predictability. In response to the market’s pain points and the strong demand for short-term savings with guaranteed returns, Blue has launched a brand-new campaign for its flagship product, “WeSave Short Term Insurance Plan ST1 (3-Year)”. Incorporating AI-generated technology, reflecting Blue’s vision of blending innovation with human-centric products; the campaign features the tagline “Effortless Wealth Growth, Lock-in Guaranteed Returns”. It empowers diverse customer segments to make strategic financial moves aligned with their goals, ensuring steady wealth growth.
Alongside the full-length video (The full version is available on Blue’s YouTube channel: https://youtu.be/ia7pnPyzgew), the campaign also features three versions of key visuals targeted to specific audience segments: the “Steady Wealth-Builders,” the “Risk Hedgers,” and the “Pre-retirees”. Featuring three magic-themed performances with Blue’s iconic parrot, the advertisement uses creative metaphors to showcase effective ways for wealth growth. The campaign highlights how “WeSave Short Term Insurance Plan ST1 (3-Year)” helps grow wealth effortlessly and lock in guaranteed returns.
Beyond TV commercials, Blue is rolling out an extensive multi-channel promotional strategy across both online and offline platforms, including MTR station displays, MTR in-train TV, taxi wraps, online banners, and social media, further expanding the reach and influence of both the campaign and the brand itself.
Addressing Three Key Market Pain Points:
1. The “Steady Wealth-Builders”: Automate growth without the hassle of fund-shuffling
- The Pain Point: Many customers find themselves constantly moving funds between banks to chase “new customer offers”, leading to fragmented accounts and tedious management.
- The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” is designed for short-term goals. Customers can lock in a 3-year guaranteed return with a single premium. This ensures transparent, steady growth while eliminating the uncertainty and stress of constantly switching accounts.
2. The “Risk Hedgers”: Protecting capital and growth amidst market volatility
- The Pain Point: Amid the interest rate cut cycle and geopolitical uncertainty, traditional asset portfolios often face heightened market instability.
- The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” support short-term wealth accumulation while ensuring capital preservation. It acts as a “safety net” for your overall wealth, providing a stable foundation to hedge against the risks found in more volatile market portfolios.
3. The “Pre-retirees”: Building a solid foundation for the second half of life
- The Pain Point: For those preparing for retirement, the priority is low-risk, guaranteed capital preservation with a focus on future cash flow.
- The Solution: “WeSave Short Term Insurance Plan ST1 (3-Year)” offers guaranteed returns while ensuring your capital remains intact. By delivering steady growth, it helps you build a robust financial foundation for a secure and confident retirement.
Mr. Danny Wu, VP & Head of Digital & Marketing of Blue said, “We have observed that many financial products in the market come with various restrictions that often fail to address our customers’ core financial challenges. Amid global market volatility and the growing need for proactive retirement planning, customers increasingly seek savings insurance that is simple, secure, and stable with high returns. To meet these needs, our ‘WeSave Short Term Insurance Plan ST1 (3-Year)‘ offers a short-term, high returns, and guaranteed solution. We want our customers to know that when it comes to reliable wealth growth, Blue is a dependable path that provides guaranteed returns.”
Product Highlights of “WeSave Short Term Insurance Plan ST1”:
“WeSave Short Term Insurance Plan ST1 (3-Year)” seamlessly integrates protection with savings. Key highlights of the plan include:
- Lock-in Guaranteed Returns: Customers can select a policy term of 1, 2, or 3 years according to their needs. The 3-year term offers a 3.81% p.a. guaranteed return rate [2], providing a definitive solution for financial planning and wealth growth.
- Flexible Premium Options: The plan accommodates various financial goals, with premium amounts ranging from US$13,000 to US$300,000 [3].
- Seamless Online Application: The entire application process is fully digitized. With a single premium payment, customers can immediately lock in high return rate. Furthermore, the plan requires no medical examination and features guaranteed approval.
- “Hong Kong’s Highest [4] Accidental Death Benefit: If the death of the Life Assured individual is caused by an accident, in addition to Death Benefit [5], an extra 100% of Total Premium Paid will be given [6].
Limited-Time Promotion:
Customers who successfully apply for the “WeSave Short Term Insurance Plan ST1 (3-Year)” with a premium of US$25,000 or above will receive 2,000 HealthCoins. Customers can redeem various rewards at our BlueMore health platform at the rate of 1 HealthCoin = HK$1.
Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions of Blue “WeSave Short Term Insurance Plan ST1 (3-Year)”, visit: https://www.blue.com.hk/hk/short-term-endowment. Terms and conditions apply to the above products and offers.
Remarks
[1] “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product. Terms and conditions apply to the above products and offers. Please refer to the product documents and policy provisions for details.
[2] “Guaranteed return rate 3.81% p.a.” refers to the annualised guaranteed return rate of the 3-year plan upon maturity. Early surrender charges apply.
[3] Minimum Premium Amount is calculated per policy, while Maximum Premium Amount is calculated per Life Assured. The aggregate premium limit across all WeSave Short Term Insurance Plan ST1 and WeSave E1 Insurance Plan policies is limited to a maximum of US$300,000.
[4] As of March 2026, based on a comparison with major similar online savings insurance products in Hong Kong.
[5] Whichever is higher: 101% of Total Premium Paid or 100% of Guaranteed Cash Value.
[6] Accidental Death Benefit is subject to a maximum of US$125,000 per Life Assured under all “WeSave E1 Insurance Plan” and “WeSave Short Term Insurance Plan ST1”
Hashtag: #Blue
The issuer is solely responsible for the content of this announcement.
About Blue
Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit
www.blue.com.hk.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
The issuer is solely responsible for the content of this announcement.
GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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