Media OutReach
Bosch and Alibaba Group Deepen Strategic Partnership to Advance AI-powered Digital Innovation
- Alibaba cloud to dedicate its global capabilities to support Bosch’s technology stack
- Both intend to deepen collaboration in leveraging Alibaba’s AI strength to facilitate Bosch’s business innovations, such as smart cockpit
- Bosch to expand its e-commerce presence in Southeast Asia, Spain, and Latin America through Alibaba’s global platforms
HANGZHOU, CHINA – Media OutReach Newswire – 2 September 2025 – Bosch, a leading global supplier of technology and services, and Alibaba Group, a global technology company focused on e-commerce and cloud computing, today announced an expanded strategic partnership to accelerate digital transformation through advanced cloud computing and AI technologies. The enhanced collaboration will focus on cloud-based enterprise operations, AI-driven business innovations, and e-commerce expansion.
“Our partnership opens up exciting opportunities for both Bosch and Alibaba to expand our offerings in the global market,” said Dr. Tanja Rückert, member of the Bosch board of management and Chief Digital Officer. “By joining forces, we combine Alibaba’s advanced cloud infrastructure, AI capabilities and e-commerce market reach with Bosch’s deep technological expertise in mobility, industrial technology and consumer goods to drive greater efficiency and innovation worldwide. AI has been an innovation booster for Bosch across all business sectors, and cooperation with strong partners like Alibaba is essential for Bosch to realizing its full potential and creating greater value.”
“This partnership with Bosch demonstrates our commitment to empowering global businesses with world-class technologies and highlights Alibaba’s strengths in AI and cloud computing,” said Joe Tsai, Chairman of Alibaba Group. “Bosch’s leading expertise in advanced automotive solutions and household appliances, combined with Alibaba’s innovations in cloud, AI and e-commerce, will enable both our companies to bring compelling value propositions to customers worldwide.”
Powering Innovation through Cloud Services and AI
The expanded partnership – focusing on cloud migration and AI cooperation- marks a significant step further in bolstering Bosch’s digital operations and fostering industrial innovation. As part of Bosch Group ‘s cloud hyperscalers strategy, the collaboration between the two companies covers multiple business areas, such as corporate operations, home appliances and commercial vehicles, to enhance operational efficiency and enable smarter business processes. In addition, the two companies intend to collaborate on exploring the potential of running Bosch’s intelligent driving environment on Alibaba Cloud’s AI infrastructure.
The partnership will leverage Alibaba’s AI capabilities to support Bosch’s businesses, boosting operational efficiency and enhancing product intelligence. In the automotive sector, for instance, the two companies plan to evaluate Qwen-based multimodal models to elevate the smart cockpit experience with more intuitive in-vehicle interactions. The two companies also intend to explore the possibility of development of next-generation automated driving solutions powered by Qwen’s visual language model to enhance scene recognition accuracy.
Driving Global E-commerce Growth
As a key pillar of the expanded partnership, Bosch and Alibaba will further drive growth and innovation in e-commerce through expanded product portfolio, enhanced customer engagement, and optimized brand experience. In 2025, Bosch plans to launch new product categories in China with consumer insights from Alibaba’s e-commerce platform. Alibaba will also support Bosch in reaching a broader consumer base in China through comprehensive omni-channel digital marketing.
Based on the framework of collaboration in China, Bosch will extend its e-commerce footprint to Southeast Asia, Spain, and Latin America through Alibaba’s global e-commerce platforms including Lazada, Miravia and AliExpress, to better serve local consumers with innovative, high-quality products.
Bosch and Alibaba’s collaboration in e-commerce began in 2017. Bosch has since established a strong presence on Alibaba’s Tmall platform, offering a wide range of consumer-focused products, including home appliances, power tools, heating systems, and automotive aftermarket parts. Joint efforts across marketing, sales, membership programs and online-to-offline services have significantly strengthened Bosch’s digital ecosystem and customer engagement in China.
Hashtag: #AlibabaGroup
The issuer is solely responsible for the content of this announcement.
About Bosch
In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, household appliances, security and communication systems as well as thermotechnology solutions. Having established a regional presence in China in 1909, Bosch employs more than 56,000 associates (as of December 31, 2024). Bosch in China has generated consolidated sales of CNY 142.8 billion in fiscal 2024.
Additional information is available online at www.bosch.com.cn.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 418,000 associates worldwide (as of December 31, 2024). The company generated sales of 90.3 billion euros in 2024. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 490 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 87,000 associates in research and development.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a limited liability company with a charitable purpose. The remaining shares are held by Robert Bosch GmbH and by a company owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.
Additional information is available online at www.bosch.com, www.bosch-press.com
About Alibaba Group
Alibaba Group is a global technology company focused on e-commerce and cloud computing. We enable merchants, brands and retailers to market, sell and engage with consumers by providing digital and logistics infrastructure, efficiency tools and vast marketing reach. We empower enterprises with our leading cloud infrastructure, services and work collaboration capabilities to facilitate their digital transformation and grow their businesses.
Qwen, (in Chinese: Tongyi Qianwen), is a family of large language and multimodal models developed by Alibaba. Debuted in 2023, the Qwen models are available to the global developers via HuggingFace and ModelScope, Alibaba’s open-source community.
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
