Media OutReach
Carlsberg Asia and Meituan Elevate Strategic Partnership with First-Time Black Pearl Collaboration
From premium dining collaborations to seamless quick‑commerce, Carlsberg Asia is ushering a new era of beer enjoyment in Asia
HONG KONG SAR – Media OutReach Newswire – 11 December 2025 – Carlsberg Asia is taking its partnership with Meituan, a globally leading quick-commerce platform, to exciting new heights through a first-of-its-kind collaboration that bridges premium dining and digital accessibility.
The partnership features a first-time collaboration with Meituan’s Black Pearl Restaurant Guide, China’s premier dining authority, placing premiumisation at the forefront of Carlsberg’s digital innovation and online-to-offline (O2O) strategy. As part of the multi-faceted collaboration, Carlsberg and Meituan rolled out the Carlsberg Drinking Roadmap, featured under Dianping’s Must-Eat List 2025. This curated list of restaurants will offer Carlsberg’s beer portfolio via on-premise dining and on-demand delivery, seamlessly connecting unique dining experiences with everyday consumer convenience.
Leveraging Meituan’s ecosystem of advanced technology, quick-commerce capabilities, and behavioural insights, the partnership makes it effortless for consumers to enjoy Carlsberg products. Together, the partners will jointly deliver real-time, occasion-based food-and-beer experiences, ranging from delivery to personalised promotions, as well as curated product selections tailored to diverse consumer preferences.
Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said, “Our collaboration with Black Pearl and Meituan is more than a campaign; it is a clear statement of building unique bonds that draw on each other’s brand values and ethos. It showcases the power of partnership – where our brewing heritage and R&D excellence meets China’s most prestigious dining guides and its largest lifestyle platform. Together, we are setting a new premium standard and creating unmatched value for consumers across the ecosystem.”
Advancing Premiumisation Through Culinary Excellence
With the inception of the partnership with Meituan’s Black Pearl Restaurant Guide, Carlsberg is redefining modern beer occasions through curated culinary experiences in key Chinese Mainland cities, including Beijing, Shenzhen and Guangzhou, with regional expansion planned across Hong Kong, Singapore, Macau, and Malaysia.
To mark the launch, Carlsberg’s Master Brewer, Zoran Gojkovic, travelled to China to lead a series of exclusive food and beer pairing events in collaboration with star chefs. From modern Cantonese cuisine Yue Restaurant, Yun Jing at Raffles Shenzhen, to 1996 Sichuan Cuisine, Beijing, each partnership showcased innovative dishes meticulously paired with Carlsberg’s wide beverage portfolio, giving consumers a new perspective on beer tasting.
The pairings are designed to complement the artistry and heritage found in Black Pearl-selected restaurants. At the heart of these dining experiences is the Carlsberg premium portfolio featuring the signature Alchemy line – curated by the Carlsberg Brew Master. This exclusive collection showcases three of its most distinctive varieties: the Wheat Lager, the Vinous Beer and The Rubedo. Developed and perfected at the Carlsberg Research Laboratory, the Alchemy brews embody the incredible diversity of what beer can be. The Laboratory – home to more than 100 scientists – has long been a hub of innovation, dedicated not only to brewing better beer but to ‘brewing’ a better world. From inventing the pH scale in 1909, and winning a Nobel Prize for click chemistry in 2022, to pioneering climate-tolerant plant types for future generations, Carlsberg continues to push the boundaries of science and sustainability.
Making Every Meal a Beer Occasion: The Must-Eat Connection
To complement the prestige of Black Pearl dining, Carlsberg and Meituan will be extending premium beer experiences to everyday tables through Dianping’s Must-Eat List 2025. This initiative partners with China’s most popular and highly recommended eateries in Foshan and Beijing to create diverse beer occasions, from casual dining to celebratory gatherings, where Carlsberg’s full portfolio takes centre stage.
By integrating the complete range of brews into these trending venues, the partnership positions beer as a natural part of authentic food culture. From classic Carlsberg and refreshing lagers to the Alchemy line, consumers can explore the breadth of Carlsberg’s craftsmanship in settings that fit with their lifestyle. This approach bridges aspiration and accessibility, driving trial across categories and reinforcing Carlsberg’s presence in every occasion, turning everyday meals into memorable beer moments.
Co-Creating the Next Wave of Beer Occasions Through Digital Innovation
Carlsberg’s expanded partnership with Meituan goes beyond distribution, it’s about creating smarter, data-driven beer occasions for consumers. By tapping into Meituan’s powerful ecosystem, including quick-commerce capabilities and curated beer-led experiences, Carlsberg is unlocking new ways to connect with consumers both online and offline.
This collaboration strengthens Carlsberg’s brand differentiation in an increasingly digital marketplace while giving Meituan a unique opportunity to enrich its lifestyle offerings with beer knowledge and premium experiences. Through real-time analytics and consumer behavioural insights, both partners will deliver the right product from Carlsberg’s diverse portfolio, from premium lagers to speciality brews, and reach consumers at the right moment, offering tailored beer experiences that elevate everyday enjoyment.
This flagship initiative forms a cornerstone of Carlsberg Asia’s digital acceleration program and reflects a shared ambition: to co-create next-generation beer moments by blending brewing expertise with platform innovation. Together, Carlsberg and Meituan are setting a new standard for personalisation, convenience, and premiumisation across Asia.
Hashtag: #CarlsbergAsia
The issuer is solely responsible for the content of this announcement.
About Carlsberg Asia
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.
Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
New boutique separates luxury brand collections across two dedicated spaces, giving collectors a more focused buying experience
SINGAPORE – Media OutReach Newswire – 12 May 2026 – Watchbook Singapore has opened a second boutique at Far East Plaza, separating its curated collections across two dedicated spaces on the same floor to give collectors a more focused buying experience.
The expansion allows Watchbook to organise its inventory by brand family. The main boutique at #03-139 focuses on Rolex, Patek Philippe, Audemars Piguet and Cartier. The new boutique at #03-55 features contemporary luxury watches including Tudor, Omega, Hublot and other brands.
“By giving each collection its own dedicated space, we can offer collectors a sharper, more personalised experience,” said Anson Toh, chief executive officer at Watchbook Singapore. “This expansion reflects the growing interest in both neo-vintage and modern luxury watches, and our commitment to serving collectors at every level.”
Watchbook enters this next phase as Singapore’s second-highest-reviewed watch dealer, with more than 2,400 verified Google reviews reflecting thousands of successful transactions. Both boutiques are backed by the company’s end-to-end model: in-house authentication, a dedicated service centre staffed by certified watchmakers, and curated inventory under one roof.
Far East Plaza is well-established as a destination for watch enthusiasts and luxury retailers in Singapore. The opening of a second boutique on the same floor reinforces Watchbook’s position at the centre of that community.
Boutique Details
Main boutique
14 Scotts Road,
#03-139 Far East Plaza,
Singapore 228213.
New boutique
14 Scotts Road,
#03-55 Far East Plaza,
Singapore 228213.
Hashtag: #watchbook #fareastplaza
https://watchbook.sg/
https://www.linkedin.com/company/watchbook-singapore/
https://www.facebook.com/watchbooksg/
https://www.instagram.com/watchbooksg/
The issuer is solely responsible for the content of this announcement.
Watchbook Singapore
Watchbook is Singapore’s Neo-Vintage Rolex Specialist and a trusted destination for authenticated pre-owned luxury watches. The company offers one of Singapore’s deepest curated selections of certified neo-vintage Rolex timepieces from the 1980s to 2000s, alongside a broader portfolio including Patek Philippe, Audemars Piguet, Cartier, Omega and more.
As an independent luxury watch dealer, Watchbook operates a fully in-house service centre staffed by certified watchmakers, delivering complete authentication, servicing and warranty support. Recognised as Singapore’s second-highest-reviewed watch dealer, Watchbook serves collectors and enthusiasts who value heritage, character and certified quality.
Short Courses Structured for Busy Professionals
For working adults who want targeted upskilling, SIM Academy’s course listing includes instructor-led programmes that are typically offered in short formats. The 1-day or 2-day course structure may appeal to professionals seeking to build capability while balancing work and personal commitments.
The topics covered reflect a mix of core workplace capabilities and emerging skill areas, including communication skills, cognitive skills, systems leadership, sustainability, as well as broader organisational and leadership competencies. Such short-format training has become a common feature within Singapore’s continuing education landscape, particularly among working adults seeking to remain competitive in a changing job market.
SkillsFuture Funded Training Courses
A number of SIM Academy’s professional development courses are eligible for SkillsFuture Credit and related funding schemes. These funding mechanisms are part of national efforts to encourage lifelong learning and support workforce transformation. The availability of funding-supported courses may lower barriers to participation for individuals and employers, particularly for those pursuing incremental skills upgrading.
Career Switch for mid‑career professionals
SIM Academy offers programmes under the SkillsFuture Career Transition Programme (SCTP). These programmes are designed for individuals considering a shift into new roles or sectors and typically run over 5-6 months. Programme structures may include a combination of classroom learning, practical projects and career support elements such as guidance on job search and career planning.
This reflects a broader trend in Singapore’s training ecosystem, where structured transition programmes are increasingly used to support workforce mobility and adaptation to new job roles.
Flexible Delivery Formats
SIM Academy’s programmes are delivered through a mix of in-person, online and blended learning formats. This allows participants to select learning modes that align with their schedules and professional commitments. Short courses are conducted throughout the year, primarily at SIM Management House, alongside digital learning options that support greater accessibility. Flexible delivery has become an increasingly important feature of professional education, particularly for working adults balancing training with full-time employment.
Part of a Broader Continuing Education Landscape
As industries continue to evolve, demand for continuous skills development remains a key focus within Singapore’s workforce strategy. Short courses, modular training and structured transition programmes are among the approaches adopted by training providers to meet these needs.
SIM Academy’s range of offerings includes shorter, skills-focused workshops and longer-duration programmes designed to support career transitions.
References
- SIM Academy: https://www.sim.edu.sg/professional-development/overview
- Courses offered by SIM Academy: https://www.sim.edu.sg/professional-development/courses/course-listing
- SkillsFuture Courses offered at SIM: https://www.sim.edu.sg/professional-development/courses/skillsfuture-courses
- SkillsFuture Career Transition Programme (SCTP): https://sctp.pd.sim.edu.sg
Hashtag: #SIMAcademy #SIMA
The issuer is solely responsible for the content of this announcement.
About SIM Academy
SIM Academy provides leading-edge professional development and enterprise solutions. SIM Academy offers over 300 executive and business programmes that help almost 10,000 professionals annually on average hone their competencies to drive business value and achieve peak personal and enterprise performance.
Our programmes encompass a comprehensive range of lifelong learning opportunities designed to empower professionals with the knowledge, skills, and competencies necessary to become effective change-makers and leaders in today’s volatile and uncertain business landscape.
For more information on SIM Academy, visit sim.edu.sg
Media OutReach
Patented Ingredients Help Malaysian Supplement Brands Stand Out as Wel-Bloom Bio-Tech Expands Market Presence
According to IMARC Group, the Malaysian dietary supplements sector is projected to grow at a CAGR of 4.68% through 2034.Amidst this expansion, Wel-Bloom Bio-Tech emphasizes the importance of leveraging high-barrier patented ingredients. For the beauty and wellness sector, the exclusive ingredient Wel-ROS6® utilizes the “Black Crystal Roselle,” a variety developed over nine years. Through a triple-patented micro-grinding technology, the total anthocyanin content reaches up to 17.7 times that of conventional roselle extracts.
To address the aging population’s needs, Wel-Bloom Bio-Tech also introduces Wel-EGT®, a high-purity ergothioneine extracted through a patented process. This ingredient serves as a core component for cognitive health supplements, offering 5 times the BCAA content of standard chicken essence to support anti-aging and neurological health.
Beyond ingredient innovation, Wel-Bloom’s patented Functional Jelly technology enables preservative-free supplements that maintain 97.8% active ingredient integrity. As an international CDMO and health supplement manufacturer certified under NSF-GMP and HALAL, Wel-Bloom Bio-Tech provides integrated services from R&D to production, empowering Malaysian partners to achieve differentiated positioning in the evolving wellness market.
Hashtag: #Welbloom
The issuer is solely responsible for the content of this announcement.
About Wel-Bloom Bio-Tech
Wel-Bloom is a globally recognized CDMO expert in the health food industry, dedicated to delivering innovative, one-stop solutions. Guided by forward-looking market insights and supported by robust R&D capabilities, Wel-Bloom empowers clients to develop highly competitive, differentiated health food products.
For partnership opportunities and functional ingredient solutions, visit https://welbloom.com/ or search for Wel-Bloom online.
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