Media OutReach
Chiang Mai Design Week’s 10th Anniversary: A Decade of Transforming a Creative City
Far from being a static event, Chiang Mai Design Week (CMDW) has continuously evolved, fostering diverse dynamics that have propelled Chiang Mai toward becoming a global City Branding icon as a hub of creativity. Recognized as a UNESCO Creative City of Crafts and Folk Art under the UNESCO Creative Cities Network (UCCN), Chiang Mai has also emerged as a center for design in Southeast Asia. The festival reflects the transformative power of design in driving societal, cultural, and economic development while promoting environmental sustainability. It has also inspired a significant homecoming movement, encouraging local talents to return and contribute to their hometown’s development. Over the past decade, Chiang Mai Design Week has undergone remarkable changes, creating a lasting impact across various dimensions:
1. From Local Festival to International Stage
Launched in 2014 through collaboration between the Thailand Creative and Design Center, or TCDC and local organizations, Chiang Mai Design Week began as a showcase for the city’s unique blend of traditional art and modern creativity. By 2015-2016, it introduced the creative market, workshops, and seminars, creating tangible networks and market opportunities.
From 2017 to 2019, the festival gained national and international recognition, featuring exhibitions by renowned designers and innovative integrations of technology with traditional craftsmanship. These efforts catered to global markets while preserving local cultural identity.
During the COVID-19 pandemic (2020–2021), the festival adapted its format to emphasize sustainability and environmentally conscious design. Initiatives like the HomeComing Creator project encouraged local talents to return and contribute to their communities. Exhibits such as “En.Light.En” brought together artists with connections to Chiang Mai and northern Thailand, fostering collaborations that revitalized local areas like Chang Moi and the Lanna Folklife Museum.
The festival also embraced music and performing arts, as seen in the International Street Music and Performing Arts Festival, which transformed local spaces into vibrant cultural hubs. Other initiatives included the Thai Local Coffee Festival, promoting sustainability in the coffee industry, and LABBfest, a live music event blending art and international cultural exchange.
Since 2022, the festival has aligned its activities with Chiang Mai’s status as a UNESCO Creative City of Crafts and Folk Art, forging partnerships with global creators and organizations. Notable initiatives include projects like “SANDBOX” from Moscow, which used film and animation as a developmental tool for children. The festival also featured lectures and workshops, alongside innovative events such as “MOSCOW EXPERTISE: VR/AR,” festivals and concerts in the Metaverse during and post-pandemic, presented by Russian VR artists, directors, producers, and festival curators. These initiatives underscore the festival’s role as a platform for cross-cultural exchange and innovation.
2. A Catalyst for Social, Economic, and Environmental Impact
Ms. Imhathai Kunjina, Director of the Creative Economy Agency (Chiang Mai Office), highlighted the significant positive impacts that Chiang Mai Design Week has generated across social, economic, and environmental dimensions.
“Over the past decade, Chiang Mai Design Week has driven meaningful change, raising awareness within local communities about the value of creativity and design in enhancing cultural assets. The festival has also established Chiang Mai as a destination for global travelers, showcasing vibrant creative spaces that go beyond traditional attractions. Today, Chiang Mai Design Week serves as the ‘mothership’ for annual creative events, inspiring other festivals to align their schedules, ensuring that the city becomes a hub of creative energy and diverse events during the same period. This synergy not only amplifies the city’s creative atmosphere but also offers tourists a truly unique and immersive experience.”
Economic Contributions: The festival’s economic impact has been profound, attracting increasing numbers of visitors from countries such as Taiwan, Japan, China, Singapore, Europe, and America. Over nine years, Chiang Mai Design Week has welcomed more than 1,022,869 attendees and generated over 5.36 billion THB in economic value for Northern Thailand (2018–2023). Additionally, it has revitalized historic buildings by drawing investors to renovate and repurpose them, transforming these spaces into thriving creative hubs and contributing to sustainable urban development.
Interdisciplinary Art Integration: The festival has fostered collaboration across disciplines, such as matching craft designers with emerging chefs to create unique and value-added products. Initiatives like the 2020 Homecoming Creator project have brought talented individuals back to their hometowns, reconnecting them with local communities. Moreover, events like the Chiang Mai Street Jazz Festival, featuring world-class jazz artist Igor Butman, have elevated the city’s reputation as a vibrant jazz hub. These achievements reflect the festival’s holistic approach to creative growth.
Environmental Sustainability: Chiang Mai Design Week has consistently prioritized sustainability, setting an example for eco-conscious practices. As Ms. Imhathai noted:
“The festival emphasizes ‘leading by example’ over ‘mandating actions.’ From the beginning, we encouraged creatives and architects to design reusable exhibition pavilions. In our 10th year, all pavilions are repurposed from the first festival. Informational signs are reused annually, and this year, over 95% of sign materials were replaced with recyclable options like corrugated cardboard instead of foam board, ensuring post-festival recyclability.”
Efforts to minimize environmental impact extend to reducing printed materials, utilizing solar-powered LED screens, and promoting green transportation. Since 2020, printed materials have been reduced by 30%—from 30,000 brochures and 150 booklets to 20,000 brochures in 2024—using eco-friendly paper. The festival also features electric tram shuttles and walkable event spaces, with bicycle services provided by Anywheel Co., encouraging sustainable mobility.
For vendors, we’ve organized training sessions on eco-friendly materials and sustainable practices, encouraging responsibility and adaptability for future sustainable business operations.”
Chiang Mai Design Week 2024, “SCALING LOCAL – Transforming Local to Global through Creativity, Technology, and Sustainability”
This year, Chiang Mai Design Week 2024 is set to take place under the theme “SCALING LOCAL: Creativity, Technology, and Sustainability – For Reviving Recovery.” The festival aims to elevate cultural assets and community resources to achieve global recognition while maintaining a focus on resilient community spaces that have thrived despite the challenges of COVID-19.
“Chiang Mai’s creative industries have grown significantly, showcasing the potential of local assets and talents nurtured over the years. To scale local creativity to the international stage, it is essential to integrate Creativity, Technology, And Sustainability—the three pillars that set the standard for festivals locally and globally. This year, we’re excited to welcome creators from neighboring northern provinces like Phrae, Nan, Lampang, and Sukhothai, demonstrating the festival’s decade-long influence in attracting regional creative talent,” explained Ms. Imhathai.
Chiang Mai Design Week 2024 will feature 6 activity categories with over 150 programs. Key highlights include:
- Lanna Gastronomy Tourism Economy Exhibition: A sustainable culinary tourism showcase exploring Lanna cuisine while creating income opportunities for local communities.
- Ready Set Old Exhibition: Reimagining Chiang Mai becoming the world’s 7th “Blue Zone” city for healthy aging, following in the footsteps of Okinawa (Japan), Sardinia (Italy), Nicoya (Costa Rica), Ikaria (Greece), Loma Linda (USA), and Singapore.
- Super Slow Exhibition: Immerse yourself in the beauty of slowness through innovative art that promotes sustainable and mindful living in a fast-paced world.
- Floral Wonders Exhibition: Showcase the potential of the local floral industry by merging creativity with technology, driving economic growth and job creation.
- LABB.Fest 2024: Enjoy live music performances blending Thai and international artists. This platform facilitates creative exchanges between artists, music entrepreneurs, and promoters from Thailand, Malaysia, Myanmar, Hong Kong, Taiwan, Japan, and South Korea.
The Next Chapter for “Chiang Mai Design Week”: Towards Sustainable Global Recognition
The future vision for Chiang Mai Design Week is to elevate its global prominence by fostering collaboration among designers, artists, entrepreneurs, and local and international networks. The festival aims to maintain high standards while adapting to urban trends and contexts to craft remarkable experiences for attendees and tourists. At the same time, it seeks to sustain interest among investors and sponsors for continued support.
“Chiang Mai Design Week is evolving towards a new standard that prioritizes not just aesthetics but the integration of creativity and environmental responsibility. This approach sets a benchmark for other creative festivals in Thailand, as seen in Chiang Rai and Phitsanulok, which have leveraged knowledge gained from the festival with support from CEA Chiang Mai. Looking ahead, the festival will shift its focus from audience quantity to quality, targeting visitors who actively engage and carry forward ideas inspired by the event,” explained Ms. Imhathai.
The ultimate goal is to establish Chiang Mai Design Week as a globally renowned festival that grows alongside the city’s holistic development. As a member of the World Design Week network, the festival reflects a decade of progress and potential. To secure a lasting global presence, the festival must uphold international standards, strengthen networks, and expand global outreach. Achieving this vision would position Chiang Mai Design Week as a cultural hallmark, akin to Milan Design Week, capable of attracting 100% investor interest.
Experience the transformative power of design at Chiang Mai Design Week 2024 (CMDW2024) under the theme “SCALING LOCAL” from December 7-15, 2024, across Chiang Mai’s old city areas, including the Three Kings Monument, Chang Moi, TCDC Chiang Mai, Thapae, and nearby districts like Hang Dong and San Kamphaeng.
Stay updated with the latest news and activities at: Website: www.chiangmaidesignweek.com Facebook: Chiang Mai Design Week, Instagram: ChiangMaiDesignWeek
Hashtag: #chiangmaidesignweek #CMDW2024 #scalinglocal
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About Chiang Mai Design Week
Chiang Mai Design Week is an annual design festival hosted in Chiang Mai by the Creative Economy Agency (CEA), celebrating its 10th year (2015–2024). The festival serves as a dynamic platform for exchanging perspectives, experiences, and knowledge in design and creativity. It also fosters engagement through design, offering meaningful experiences to children, youth, communities, tourists, and enthusiasts alike. The festival features diverse activities, including exhibitions, talks, workshops, arts programs, and live performances, aimed at enhancing quality of life while infusing Chiang Mai with a vibrant, creative atmosphere. Events span iconic areas like Klang Wiang, rich in culture and local traditions, and Chang Moi–Tha Phae, home to TCDC Chiang Mai, a modern hub of design knowledge. In addition to these key districts, Chiang Mai Design Week also hosts programs in other significant areas throughout the city, offering visitors a fresh perspective on Chiang Mai and the chance to experience its unique creative spirit up close.
About Creative Economy Agency (Public Organization)
The Creative Economy Agency (Public Organization) or CEA was established on August 14, 2018, as an organization under the supervision of the Prime Minister’s Office to promote and develop the potential of the creative economy as a driving force towards a balanced and sustainable economy in the long term. One of CEA’s key missions is to establish creative economy districts by promoting and developing areas that foster a creative environment and encourage the growth of new businesses as well as aims to strengthen connections with surrounding communities. Additionally, CEA is responsible for promoting the growth of the creative industries by developing capabilities and linking networks, utilizing creativity as a tool to enhance businesses and improve the quality of life for the Thai people.
Media OutReach
Skylon Appoints COBNB as Hospitality Partner, Launches COBNB+ with L’Occitane en Provence Hotel Amenities
As part of the COBNB+ rollout, all PLUS-managed residences at Skylon will feature a full upgrade to L’Occitane en Provence hotel amenities, setting a new standard for guest comfort. The partnership reflects COBNB’s strategic move into experience-led hospitality, where design, service, and brand collaboration come together to enhance guest satisfaction and long-term asset value.
COBNB+ represents the highest tier within COBNB’s managed portfolio, designed for guests who value refined living, consistency, and effortless stays. The programme combines curated interiors, elevated operational standards, and technology-enabled hospitality, offering a boutique-hotel experience within a service apartment setting.
L’Occitane en Provence was selected as COBNB+’s premium amenities partner for its strong association with leading hotels and resorts worldwide, its commitment to responsibly sourced ingredients, and its timeless French heritage. The brand’s emphasis on sensorial comfort and craftsmanship aligns naturally with COBNB’s vision of modern, experience-led hospitality.
Skylon’s designation as the first COBNB+ property establishes a new benchmark for managed residences in Malaysia. The collaboration reflects a shared vision between GBD Land and COBNB to operate residential assets at hospitality-grade standards, enhance guest satisfaction and loyalty, and strengthen long-term asset performance.
“At L’Occitane en Provence, we believe everyday rituals can become precious moments. Our partnership with COBNB+ at Skylon reflects a shared vision to elevate the guest experience through sensorial comfort, thoughtful details, and the art of Provençal living — even within a modern service apartment setting,” said Elida Wong, General Manager, Southeast Asia, L’Occitane en Provence.
The launch of COBNB+ at Skylon marks the beginning of a broader premium rollout across selected developments. As COBNB continues to expand its hospitality platform, COBNB+ will serve as its flagship standard for luxury short-stay and serviced living.
At COBNB, luxury is intentional — and it begins with attention to every detail.
Hashtag: #cobnb #cobnb+ #loccitane #skylonresidences
https://www.cobnb.com.my/
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About GBD Land
GBD Land is a forward-looking property developer focused on creating thoughtfully designed residential developments that combine lifestyle, quality, and long-term value.
About L’Occitane en Provence
Founded in the South of France, L’Occitane en Provence is a globally recognised brand known for its natural ingredients, Provençal heritage, and long-standing presence as a preferred amenities partner for premium hotels and resorts worldwide.
About COBNB
COBNB is Malaysia’s leading short-term rental and hospitality management platform, operating at the intersection of technology, design, and service excellence to maximise guest experience and long-term asset performance.
For more information, visit: https://www.cobnb.com.my/cobnb-plus
Skylon Residences:https://skylon.com.my/
The event, supported by the Mission of the People’s Republic of China to ASEAN, the Permanent Mission of Malaysia to ASEAN, and the ASEAN Secretariat, was hosted by the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, China, and the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, China, and jointly organized by Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, Guangxi Tourism Development Group, and Guangxi Cultural Industry Group. More than 250 guests attended the event, including envoys from the 11 ASEAN countries and external partners such as Russia, the United Kingdom, Australia, South Korea, and Brazil, senior officials from the ASEAN Secretariat, representatives from mainstream ASEAN media, local university faculty and students, and representatives from Chinese-funded enterprises.
I. A Gathering of Distinguished Guests, Sharing a Common Vision
This marks the first time that Chinese Spring Festival cultural activities have been held at the ASEAN Headquarters. With the deepening of globalization, the traditional festival of Spring Festival is not only a time for family reunions for the Chinese people, but also a new bond for dialogue between different civilizations. The Chinese Spring Festival embodies the philosophy of “harmony and coexistence”, which aligns perfectly with the ASEAN countries’ pursuit of “unity and cooperation”. Furthermore, the sustainable development concept of “rejuvenating the old and welcoming the new” resonates strongly with the ASEAN region’s vision of “common prosperity”.
Kao Kim Hourn, Secretary-General of ASEAN, stated in his video address that over time, the Spring Festival has evolved into a global celebration. Its inscription on the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2024 underscores the rich significance of this precious human heritage. Within ASEAN, many member states celebrate the Spring Festival, reminding people of the deep emotional bonds that transcend national borders. ASEAN will continue its commitment to fostering a community proud of its identity, actively undertaking the responsibility of protecting, preserving, and creating culture, arts, and traditions, and promoting the development of the cultural and creative industries. As we welcome the Year of the Horse, we hope everyone will embrace the elegance, vitality, and forward momentum that the horse represents, and embark on the new year together with hope, resilience, and unity.
Wang Qing, Chinese Ambassador to ASEAN, stated in his address that the Spring Festival symbolizes reunion, joy, and harmony. Celebrating the holiday together exemplifies the close bonds between the people of China and ASEAN, the integration of our civilizations, and our harmonious coexistence. The China-ASEAN community with a shared future is growing ever closer, demonstrating powerful vitality and setting an exemplary model for building a community with a shared future for mankind. He specifically noted that Guangxi serves as a vital “connection point” and “intersection point” for China-ASEAN friendship, exchanges, and cooperation, functioning as both a “gateway and engine” within the China-ASEAN Comprehensive Strategic Partnership. In the new year, he extended heartfelt wishes for China-ASEAN friendship and cooperation to surge forward like galloping horses, unstoppable in its momentum.
Ambassador Sarah, Permanent Representative of Malaysia to ASEAN, noted in the address that as the Country Coordinator for China-ASEAN Relations, Malaysia has been privileged to witness and foster the flourishing development of the China-ASEAN Comprehensive Strategic Partnership. Cultural celebrations like today’s Spring Festival event vividly demonstrate that our partnership extends far beyond trade agreements and diplomatic protocols. ASEAN and China share a deep, mature, and resilient relationship that will continue to grow and strengthen on the solid foundation of mutual respect, shared interests, and a common vision for peace, stability and prosperity in the region.
Li Pan, Director of the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, stated in his address that Guangxi is honored to host this event at the ASEAN Headquarters. As the permanent host city of the China-ASEAN Expo, Guangxi serves as an important platform for China-ASEAN economic and trade cooperation and cultural exchanges. Guangxi is working with ASEAN countries to build an artificial intelligence development path of “R&D in Beijing, Shanghai, and Guangzhou + Integration in Guangxi + Application in ASEAN”, and actively creating a new trade chain of “Production in ASEAN + Distribution in Guangxi + Sales in China”. In 2026, Guangxi will work hand in hand with all sectors of ASEAN to forge ahead and strengthen the neighborly bond between China and ASEAN over time.
II. Celebrating the Spring Festival and Savoring the Festive Flavors
The event invited guests from around the world to gather together, celebrating the Spring Festival for the Year of the Horse, savoring the flavors of the Chinese Spring Festival, and appreciating the beauty of the arts. The opening performance, “The Beauty of China: Guangxi’s Zhuang Ethnic Charm”, featured a symbolic dance and connected it with a classic excerpt from the Caidiao Opera “Liu Sanjie”, including the “Antiphonal Song”, creating an artistic masterpiece that blends Eastern poetry with innovative ingenuity. The Chinese instrumental performance, “Chinese Chic Performance for Celebrating the Spring Festival of the Year of the Horse”, featured erhu and suona as the main instruments, playing classic melodies such as the theme song from “Journey to the West” and “Black Myth: Wukong”, converging into a “National Trend IP Music Festival”. When Guangxi ethnic instruments, the maguhu (horse-bone fiddle) and the bolie, met Indonesian gamelan, Chinese and Indonesian musicians jointly performed classics like “Jasmine Flower” and “Folk Songs Like Spring River Water”making the phrase “high mountains and flowing water meet a kindred spirit” more concrete and creating a lasting artistic resonance.
During the event, Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, together with ASEAN media such as TVRI, El John TV, and Harian Inhua, jointly launched the China-ASEAN Spring Festival Short Video Exhibition Week. Using short videos as a link, the event showcased the joyous scenes of China and ASEAN countries celebrating the Spring Festival together from multiple dimensions, inviting netizens around the world to jointly celebrate the Chinese Spring Festival as a global festival through the Internet.
III. Savoring the Cultural Gathering, Welcoming the Prosperous Spring Festival
On the same day, the “Spring Blessings for Success at the Year of the Horse” Chinese Spring Festival Cultural Exhibition and the “Instant Joy Market” Spring Festival Cultural Market were held simultaneously at the ASEAN Headquarters. Guests from various countries experienced the hospitality of “Tea Harmonies the World” through immersive experiences that included playing, appreciating, and tasting, creating “Ancient Charm and Blessings” calligraphy and painting rubbings, admiring the exquisite paper-cutting art, and enjoying a feast of Spring Festival delicacies from all directions.
The most surprising experience for the guests was exploring the smart future using Guangxi’s cutting-edge AI technology. Guests from various countries experienced intelligent translation devices and wore AR glasses, immersing themselves in barrier-free communication and exploring the thousand-year-old legend of the Zuojiang Huashan Rock Art Cultural Landscape. Hardy Chung, a reporter from Harian Inhua, remarked that China’s AI technology not only accurately depicted the beautiful scenery of the Spring Festival but also vividly expressed the touching story of ASEAN and China being connected by mountains and seas and sharing good neighborly friendship, presenting a beautiful picture of cooperation towards the future.
On February 4th, two “Instant Blessings” Pop-Up Events were held at the Halim Station of the Jakarta-Bandung High-Speed Railway and the Mall Central Park in Jakarta, Indonesia, creating a festive atmosphere for the Chinese Spring Festival. Performers from Guangxi presented a variety of acts including song, dance, opera, and puppetry, attracting many locals to participate in interactive activities, join in the “Guangxi Kemusan Dance”, and share the joy of the Spring Festival. Yi Yan, a social media blogger traveling and living in Indonesia, exclaimed, “This year’s Spring Festival atmosphere in Jakarta is different!”
This event attracted more than 20 media outlets, including People’s Daily, Xinhua News Agency, China Media Group, China News Service, TVRI, METRO TV, bolong.id, and Vietnam News Agency to report on the event and widely spread the concepts of peace, amity, and harmony in the Spring Festival to people at home and abroad.
The issuer is solely responsible for the content of this announcement.
Media OutReach
‘Whimsical Gallop’ Invites The City to Stride into the Year of the Horse at Pacific Place and Starstreet Precinct
Marvel at the Whimsical Gallop of Horses Adorned in Embroidered Artistry, Alongside an AI Fai Chun Photo Booth and Joyful New Year Rewards
HONG KONG SAR – Media OutReach Newswire – 6 February 2026 – This Chinese New Year, Pacific Place and Starstreet Precinct invite you to take a joyful gallop into the Year of the Horse with ‘Whimsical Gallop’ — a celebration that blends artistry, imagination and auspicious cheer. From 5 February to 3 March 2026, the mall is transformed into a contemporary Chinese garden awash in soft, nature-inspired pink hues. Leading the way is a striking 3.5-metre-tall embroidered horse in Park Court, alongside three other beautifully adorned horses brought to life by Hong Kong embroidery atelier YLYstudio. Together, this quartet of horses brings luck and fortune to all.
Beyond the installations, the festivities continue with thoughtful and playful experiences. Create your own personalised blessings at the ‘Splendid Blessings’ AI Fai Chun Photo Booth, and enjoy ‘Galloping Joy’ New Year Shopping Rewards with festive ‘Blooming Splendour’ Lai See packets and exclusive shopping treats. The celebration culminates with lively jazz tap dance performances and a lion dance parade, bringing heritage and modern festivity together for everyone to enjoy.
A Garden Where Embroidery Meets Imagination
Across the mall and into Starstreet Precinct, visitors are immersed in a fantastical Chinese landscape of embroidered ornaments, blooming florals, lanterns and gazebos. YLYstudio dedicated over 1,000 hours to handcrafting more than 590 ornaments featuring eight auspicious motifs — feathers, birds, pomegranates, coins, flowers, four-leaf clovers, ladybirds, and clouds — using over 80 types of sequins, threads, and ribbons. These motifs are showcased on the four horses, spreading good fortune while enriching the festive landscape with depth and artistry.
| Spring Bloom Gallop Pavilion Location: Garden Court, Level LG1, Pacific Place |
Three embroidered horses stand in quiet splendour — each a symbol of good luck, harmony and prosperity. Rising above them, a five‑metre‑tall gazebo becomes a sanctuary of artistry, where the eight auspicious motifs conceived by YLYstudio are revealed in delicate detail. Each work conveys multicultural blessings, all rendered with exquisite craftsmanship. |
| Blossoms of Imagination
Location: Level L1 (near lululemon), Pacific Place |
Amid peach blossoms, a pastel pavilion shelters two young horses at rest. The scene evokes New Year anticipation, filled with hope and the promise of spring.
‘Splendid Blessings‘ AI Fai Chun Photo Booth By registering as an above member and spending HK$300 on the same day via electronic payment, shoppers can select an auspicious message, capture full-body photos, and receive both printed and animated digital versions to take home and share with loved ones. Date: 5 February – 3 March 2026 |
| Magical Blessings
Location: Level L1 (near Lane Crawford), Pacific Place |
Energetic mini horses line both sides of the pathway, accompanied by floral arrangements and whimsical plants that create a festive corridor of movement and charm. An abundance of mini horses extends the blessings along the way, embodying prosperity and joy in every step. |
| Poised in Bloom Location: Park Court, Level L1, Pacific Place |
At the heart of Park Court, a 3.5‑metre‑tall
giant horse is poised in mid‑gallop — a graceful emblem of blossoming fortune. Flanked by peach blossoms, it moves forward to usher in a more prosperous year ahead. |
| Lanterns of Serenity
Location: Outside Three Pacific Place on Wing Fung Street and Star Street |
Lanterns sway and blossoms bloom in this outdoor extension of the celebration. Set against the urban backdrop of Starstreet Precinct, the installation carries the festive spirit beyond the mall — inviting passersby to pause, smile and soak in the new year fantasy. |
‘Blooming Splendour‘ Lai See Packets – Celebrate the Year of the Horse with Flourishing Flowers
The ‘Blooming Splendour’ Lai See packets are inspired by the elegance of embroidery. They feature delicate floral motifs rendered with painterly precision, blending layers of red, pink, and orange threads to create a sense of graceful movement. At the heart of the design, a sculpted floral emblem evokes abundance, beauty, and new beginnings, enriched with pearl-like accents recalling couture embroidery techniques, where beads, sequins and threads are meticulously layered.
Each set includes 10 Lai See packets in two harmonious colourways, accompanied by a velvet pouch in either soft pink, adorned with a pomegranate charm, or rich green, accented with a lucky four-leaf clover charm. These detachable embroidered charms are thoughtfully designed to be worn or styled long after the festive season, carrying the spirit of prosperity and good fortune throughout the year.
‘Galloping Joy‘ – Elevate Your Experience with Exclusive Shopping Rewards
From 5 to 16 February 2026, shoppers can enjoy festive privileges designed to usher in a prosperous year, including exclusive ‘Blooming Splendour’ Lai See packets, movie ticket exchange coupons, Pacific Place shopping e-vouchers and gourmet treats.
| Accumulated Same-day Electronic Spending |
Shopping Rewards* | |
| HK$3,800 – HK$8,799 |
One Set of |
— |
| HK$8,800 – HK$17,999 | HK$300 Pacific Place Shopping e-Voucher |
|
| HK$18,000 – HK$37,999 | HK$600 Pacific Place Shopping e-Voucher + The Grand Sicilian Pistachio Puff (valued at HK$128) |
|
| HK$38,000 – HK$87,999 | HK$1,400 Pacific Place Shopping e-Voucher + The Grand Sicilian Pistachio Puff (valued at HK$128) |
|
| HK$88,000
or above |
HK$2,400 Pacific Place Shopping e-Voucher + COVA Nutty Duo Cookie Gift Box (valued at HK$198) |
|
*Shoppers are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem Shopping Rewards. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last. Other Terms and Conditions apply.
Redemption Period: 5 – 16 February 2026
Redemption Location: Gift Redemption Counter, Level L1 (near Theory)
Redemption Hours: 11am – 10pm
Where Hooves Move to the Rhythm
The Year of the Horse arrives in a dance of joy. Step Out Studio and fellow tap dancers will be tapping out the heartbeat of the season, their rhythms galloping alongside the soaring notes of Jazz Band led by Nate Wong. Together, they will conjure a celebration where artistry and vitality run free. After the lions are awakened in an eye‑dotting ritual, our lion dance parade will unfurl like a living tapestry of tradition — spreading fortune, unity and exuberance throughout the mall, and inviting everyone to stride boldly into the year ahead.
| Tap and Jazz into the New Season | Let your feet and heart gallop with joy as Step Out Studio and fellow tap dancers bring tap to life, echoing the energy of racing hooves. Accompanied by keyboard, bass, and saxophone from Nate Wong’s Jazz Band, the performance blends percussive footwork with swinging jazz, creating a lively celebration of the Year of the Horse.
Dates:
Time: 3:30pm Location: Level L1 (near Shiro), Pacific Place |
| Roaring into Prosperity: Eye-dotting Ceremony & Lion Dance Parade | Stride into the excitement of the Chinese New Year at Pacific Place! After bringing the lions to life in a traditional eye-dotting ceremony, the lion dance parade will wind its way through the mall, spreading energy, luck, and prosperity for the year ahead.
Date: 23 February 2026 (Monday, 7th day of Chinese New Year) Time: 1pm Location: Park Court, Level L1, Pacific Place |
Join the ‘Whimsical Gallop’at Pacific Place and Starstreet Precinct this Chinese New Year — where embroidered artistry, festive celebrations, and joyful rewards come together to welcome a year filled with good fortune and blooming possibilities.
Hashtag: #WhimsicalGallop #HorseInBloom #GallopingJoyAtPP
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About YLYstudio
YLYstudio is a Hong Kong-based embroidery atelier celebrated for blending traditional craftsmanship with contemporary design. Founded by Lilian Tsang Lai Yu and Matt Hui Yip Long, the studio brings decades of global fashion experience and artistry to every creation.
Lilian Tsang previously served as chief designer for a Hong Kong fashion label and honed her craft at LECOLE LESAGE, the prestigious haute couture embroidery school owned by the Chanel Group in Paris. She also interned at Elisabeth Gasbarre Rousseau Haute Couture Studio in Lyon, France. With a deep passion for teaching, Lilian now shares her embroidery expertise in Hong Kong, inspiring a new generation of artisans.
Matt Hui is a Hong Kong-based fashion designer graduated from the Royal College of Art in 2013. Passionate about the creative process and fine workmanship, he has collaborated on stage costumes for renowned singers including Panther Chan and Bondy Chiu. Since 2024, Matt has also ventured into the film industry as a custom tailor, contributing to international productions such as Ballad of a Small Player and Emmanuelle.
About Pacific Place
Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and Upper House Hong Kong.
| Customer enquiry hotline: (852) 2844 8988 | Website: www.pacificplace.com.hk |
| Facebook: @Pacific Place Hong Kong | Instagram: @pacificplacehk |
| WeChat: @PacificPlaceHK | XiaoHongShu: @Pacific Place HK |
About Starstreet Precinct
Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.
| Website: www.starstreet.com.hk | Instagram: @starstreethk |
| Facebook: Starstreet Precinct | #starstreethk |
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