Media OutReach
Cifas and Trend Micro Announce Partnership to Combat Identity Fraud and Online Scams
JustMe app empowers UK consumers to protect their identities and fight back against online scams and fraud
HONG KONG SAR – Media OutReach Newswire – 11 November 2025 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, and Cifas, the UK’s leading fraud prevention service, announced a partnership to deliver JustMe, a first of its kind mobile app designed to protect individuals from identity fraud and online scams.
Fraud accounts for as much as 44% of all recorded crimes in England and Wales, with an estimated £219 billion annual cost to the UK economy. UK consumers have lost approximately £10 billion this year to online scams alone.
According to the Cifas National Database, the largest and most diverse source of fraud-risk data in the UK that enables organizations to share and access real-time data, identity fraud is the most frequently reported fraud type (59%) and is a persistent threat to UK consumers.
JustMe combines real-time identity verification with scam protection, giving UK consumers greater control over how their personal information is used and increased visibility into what they can trust online. Users will be notified and have the capability to confirm in real-time if any applications submitted in their name (e.g., credits cards, loans, etc.) are legitimate. They will also have the ability to be alerted if they are being targeted by a scammer or submit suspicious content – text messages, emails, social media posts, etc. – for verification on whether it is a scam or not.
Mike Haley, CEO at Cifas: “Cifas’s partnership with Trend Micro promises to be transformational. Our shared ambition is to provide tools millions of people to protect themselves from fraud. By combining the proven strengths of Cifas and Trend Micro, we’re aiming to deliver a market-leading solution that sets a new benchmark for fraud prevention. This is a groundbreaking move that elevates our capabilities and reinforces our commitment to protecting individuals and organizations from the ever-evolving threat of identity fraud.”
Frank Kuo, Chief Consumer Business Officer at Trend: “We are proud to stand in partnership with Cifas in our shared mission to take a more proactive approach to fighting identity fraud and online scams. They are a unique organization well-poised together with their membership to stop cybercriminals from causing further harm to consumers. JustMe is a simple but powerful solution intended to give consumers a way to fight back.”
For Cifas members, this represents a unique opportunity to take a proactive stance against the modern digital threats which are increasingly difficult to detect and continue to plague consumers. Interested parties are invited to join an early look program and learn more by visiting http://www.just-me.uk.
Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity #cifas #idetityfraud
https://www.trendmicro.com
Cifas is the UK’s leading not-for-profit fraud prevention service with nearly 800 members from across key economic sectors including banking, retail, insurance, and telecoms. Cifas protects businesses and individuals from fraud through the sharing of data and intelligence sharing between the private, public and third sectors. Website | Cifas Fraud and Cyber Academy and Digital Learning programme.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend’s platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.
Media OutReach
Swiss-Belhotel International Unveils Mobile App, Advancing its Integrated Digital Ecosystem
The launch of the Swiss-Belhotel International Mobile App completes a strategic technology upgrade initiated last year, which included the implementation of a new booking engine, the transition to an enhanced website, and the introduction of an advanced Customer Relationship Management (CRM) system. With the addition of the mobile app, Swiss-Belhotel International now offers a fully connected digital ecosystem, ensuring a seamless journey from discovery to booking and beyond.
Commenting on the launch, Matthew Faull, Executive Director and Senior Vice President – Information Technology, E-commerce and Distribution, said: “The launch of the Swiss-Belhotel International Mobile App represents the completion of a carefully structured digital transformation programme. By aligning our booking engine, website, CRM and now mobile platform into one connected ecosystem, we are able to deliver a more efficient, responsive and guest-centric experience. This is not simply about technology adoption, but about creating meaningful value through integration.”
Adding to this, Priyanka Kapoor, Group Director – Sales, Marketing, Branding and Communications, said: “At the heart of this launch is our commitment to our loyal guests. The Swiss-Belhotel International Mobile App allows us to offer greater value, more personalised engagement, and exclusive member benefits. It reinforces our focus on direct relationships with our guests, ensuring they receive the best rates, the best privileges, and a seamless brand experience.”
Built around the principle of ‘One App, Many Benefits,’ the Swiss-Belhotel International Mobile App enables guests to book directly at the best available rates while unlocking exclusive member privileges. Users can easily sign up or log in to access personalised offers, ensuring that loyal guests are consistently recognised and rewarded.
More than a booking tool, the app is designed to simplify the entire travel journey, offering a streamlined, intuitive interface that enhances both convenience and engagement. By integrating its core digital platforms into a single environment, Swiss-Belhotel International strengthens its ability to deliver a consistent and elevated guest experience across all touchpoints.
As digital expectations continue to evolve, Swiss-Belhotel International remains focused on investing in technologies that enhance accessibility, strengthen guest relationships, and support long-term growth. The Swiss-Belhotel International Mobile App stands as a key step in this direction – bringing together innovation, efficiency, and guest-centricity within a single, unified platform.
Hashtag: #SwissBelhotelInternational #HospitalityTechnology #Hospitality
https://www.swiss-belhotel.com/
https://www.linkedin.com/company/swiss-belhotel-international/
https://www.facebook.com/swissbelhotel
https://www.instagram.com/swissbelhotel/
https://www.tiktok.com/@swissbelhotel
The issuer is solely responsible for the content of this announcement.
Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, LinkedIn, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
From September 2025 to April 2026, the program combined consistent distributions with practical assistance. During this time, more than 1,700 food boxes were delivered, helping ensure access to essential nutrition for elderly residents.
The initiative also included healthcare support. Around 300 people received vision checks, with 152 of them receiving eyeglasses based on the results. In addition, approximately 300 people received medicines each month, supporting the management of common health conditions.
Additional assistance included the distribution of first aid kits, hygiene kits, and prepared meals, helping cover both daily needs and immediate care.
Members of the Olymptrade community also took part in the initiative, joining two distribution days to help with the process and spend time with elderly residents.
The eight-month program marks an important milestone in the partnership, but not its conclusion. Olymptrade plans to continue supporting local communities through similar initiatives, guided by a simple principle: Care that counts.
Hashtag: #Olymptrade
The issuer is solely responsible for the content of this announcement.
Media OutReach
Paymentology and Change Financial join forces to fast-track next-generation payments in Australia
The collaboration combines Paymentology’s cloud-first processing platform with Change Financial’s local BIN sponsorship, regulatory expertise and in-market presence – enabling fintechs, digital banks and programme managers to launch and scale debit, credit and prepaid programmes more efficiently in the Australian market.
Change Financial is a Mastercard Principal Issuer in Australia, providing local scheme connectivity and compliance support. Together with Paymentology’s real-time, multi-cloud processing infrastructure, the partnership creates a streamlined pathway for fintechs looking to enter or expand in the country.
Australia represents one of the world’s most advanced digital payments markets. The national payments market was valued at USD 849.1 billion in 2025 and is projected to reach USD 1.35 trillion by 2034, growing at a CAGR of 5.09% between 2026 and 2034. Cards and mobile wallets now sit at the centre of everyday transactions, as digital adoption continues to accelerate. Australians made approximately AUD 160 billion in mobile wallet payments in the past year alone, with billions of transactions recorded annually, highlighting strong demand for digital-first, contactless and mobile-enabled payment experiences.
Minh Ha Truong, Head of Growth Asia Pacific at Paymentology commented: “Australia is one of the most sophisticated payments ecosystems globally, with strong consumer adoption of digital, contactless and mobile-first experiences. By partnering with Change Financial, we’re combining next-generation issuing infrastructure with trusted local BIN sponsorship and expertise, unlocking faster payment method adoption for fintechs and helping them scale confidently in the Australian market.”
Change Financial brings deep experience supporting fintechs and financial institutions through local sponsorship, scheme relationships and programme enablement.
Jennifer Mateer, Chief Commercial Officer at Change Financial added: “We collaborate closely with fintechs and programme managers every day to launch innovative payment solutions with speed and confidence. Our partnership with Paymentology combines our local market expertise with global-scale issuing infrastructure, enabling innovators to accelerate time to market and deliver compelling card payment experiences to Australian consumers and businesses.”
Hashtag: #Paymentology #Fintech
The issuer is solely responsible for the content of this announcement.
About Paymentology
Paymentology is the leading next-generation issuer processor, empowering fintechs, digital banks and retail banks to effortlessly launch and manage innovative payment solutions on a global scale. The company drives greater customer choice and value through easy-to-use, integrated platforms and services that help clients to disrupt the status quo, accelerate time to market, and achieve growth.
With a superior multi-cloud platform offering a vast global footprint, and enhanced real-time data, Paymentology distinguishes itself as a leader in the payments industry. Its team of payments experts, with deep local market knowledge, operates across 50 countries and 14 time zones, providing 24/7 support. Paymentology is deeply committed to expanding financial inclusion globally, changing lives and positively impacting the communities in which it operates.
For more information, visit https://www.Paymentology.com.
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