Media OutReach
Columbia Asia Hospital Tebrau Celebrates Triple Win at the 2025 Malaysia PR Awards, Setting New Benchmarks in Healthcare Communication
The hospital was recognised with:
- Bronze – Best Use of Social Media Award
- Bronze – Healthcare Award
- Silver – Employee Communication Award
These accolades reflect the hospital’s unwavering commitment to delivering healthcare that goes beyond clinical excellence—focusing on connection, compassion, credibility, and culture.
Redefining Digital Healthcare Communication
Bronze – Best Use of Social Media
Jom Dengar Tips (JDT): Engaging Healthcare in the Digital Space
In an era dominated by entertainment-driven digital content, Columbia Asia Hospital Tebrau successfully demonstrated that healthcare information can compete—and resonate—online. The award-winning “Jom Dengar Tips (JDT)” campaign was inspired by the cultural relevance of Johor Darul Ta’zim (JDT), allowing the hospital to connect authentically with local audiences.
The campaign combined medical authority with digital relatability, pairing doctors’ clinical expertise with trusted influencers to deliver credible, bilingual, and stigma-free health messaging. Leveraging a multi-platform approach across social media channels, JDT extended its reach beyond existing followers, achieving viral engagement and increased content shareability.
Beyond engagement metrics, the campaign delivered tangible business impact, contributing to an 11% uplift in hospital package sales. More importantly, it encouraged preventive health behaviours, normalised conversations around sensitive health topics, and strengthened public trust in hospital-led digital education—setting a new benchmark for healthcare communication in Malaysia.
Extending Care Beyond Hospital Walls
Bronze – Healthcare Award
Caring Beyond Borders: Turning Compassion into Lasting Change
The Healthcare Award recognises Columbia Asia Hospital Tebrau’s commitment to making healthcare accessible, inclusive, and community-driven. Through its “Caring Beyond Borders” initiative, the hospital extended its reach beyond clinical settings into homes, schools, workplaces, and underserved communities.
Anchored by four guiding pillars—We Care, We Share, We Educate, We Give Back—the initiative focused on delivering flexible, sustainable, and measurable programmes that address real community needs. These included health screenings, educational outreach, charitable contributions, and collaborative partnerships.
To date, the initiative has:
- Provided health screenings to 4,053 individuals
- Delivered health education to 4,716 participants
- Contributed RM26,500 towards community and charitable causes
In total, 10,672 lives have been positively impacted. The programme aligns with Malaysia’s RMK-13 national development priorities and the United Nations Sustainable Development Goals (SDGs), reinforcing the hospital’s role as a responsible healthcare partner committed to long-term societal well-being. The initiative embodies the hospital’s promise to always be “Right Here for You.”
Building a Stronger Culture from Within
Silver – Employee Communication Award
People First, Patients Always: A Cultural Transformation
The Silver Award for Employee Communication highlights Columbia Asia Hospital Tebrau’s strategic transformation of its internal culture—recognising that engaged employees are the foundation of exceptional patient care.
Facing challenges such as communication gaps, morale concerns, and limited development pathways, the hospital implemented a holistic, people-first communication strategy. The approach prioritised transparency, accessibility, recognition, and continuous growth, ensuring that employees felt heard, informed, and valued.
Key initiatives included:
- SKM Level 4-aligned upskilling and competency development
- Regular leadership townhalls and feedback platforms
- Over 50 employee engagement and recognition activities
These efforts resulted in measurable improvements, including an 11% increase in employee satisfaction, staff retention rising from 68% to 75%, and a stronger patient perception reflected in a 4.8 hospital rating. Aligned with relevant UN SDGs, the transformation fostered inclusion, trust, and resilience—demonstrating that when people come first, patients benefit most.
A Collective Achievement
These wins at MPRA 2025 reflect the dedication, collaboration, and shared purpose of Columbia Asia Hospital Tebrau’s leadership, medical professionals, and support teams. Together, they continue to redefine what modern healthcare communication looks like—impactful, human-centred, and driven by purpose.
Hashtag: #ColumbiaAsiaHospitalTebrau #RightHereForYou #MalaysiaPRAwards2025 #PRCA #HealthcareExcellence #TeamTebrau #CommunityCare #HospitalCommunications #AwardWinningTeam
https://www.columbiaasia.com/malaysia/ms/hospitals/tebrau/
https://www.linkedin.com/company/columbia-asia-malaysia/about/
https://x.com/columbiaasia
https://www.facebook.com/columbiaasia
https://www.instagram.com/columbiaasia/
http://www.youtube.com/@ColumbiaAsiaMalaysia
https://www.tiktok.com/@columbiaasiamalaysia
https://www.columbiaasia.com/malaysia
The issuer is solely responsible for the content of this announcement.
About Columbia Asia Hospital Tebrau
Columbia Asia Hospital Tebrau is dedicated to serving the healthcare needs of the Johor community with compassion, professionalism, and clinical excellence. Equipped with advanced medical technology—including a Cardiac Catheterization Laboratory, Mammography services, a 128-slice CT Scan, and a 1.5 Tesla MRI—the hospital delivers comprehensive diagnostic and treatment capabilities to support timely and accurate clinical decision-making.
The hospital offers a broad range of medical specialties, including Cardiology, Nephrology, Internal Medicine, Maternal Fetal Medicine, Ear, Nose & Throat (ENT), General Surgery, Obstetrics & Gynecology (O&G), Respiratory Medicine, Orthopaedics, and Dermatology. A fully operational 24/7 Emergency Room, supported by on-call Emergency Physicians, ensures that patients receive immediate and appropriate care at any time of the day.
At the core of Columbia Asia Hospital Tebrau’s philosophy is a strong commitment to personalized, patient-centred care—ensuring that every individual feels heard, supported, and well cared for throughout their healthcare journey.
Looking ahead over the next five years, Columbia Asia Hospital Tebrau will align its strategic direction with Rancangan Malaysia Ke-13 (RMK-13), with a focused emphasis on addressing Non-Communicable Diseases (NCDs). In particular, the hospital will strengthen its efforts in obesity management through integrated, multidisciplinary care models encompassing prevention, early intervention, medical management, surgical intervention and long-term follow-up. This reflects a proactive approach to tackling one of the most pressing public health challenges affecting the Johor community.
In parallel, the hospital is preparing to advance its surgical capabilities through the adoption of robotic-assisted surgery. This investment is aimed at enhancing surgical precision, improving clinical outcomes, reducing recovery times, and elevating overall patient experience, in line with global best practices.
To meet the growing healthcare demands of Johor, Columbia Asia Hospital Tebrau is also planning for future expansion, including the addition of more inpatient beds. This expansion will enable the hospital to better serve the increasing needs of the community while maintaining high standards of safety, quality, and accessibility in care delivery.
Through strategic alignment, technological advancement, and capacity expansion, Columbia Asia Hospital Tebrau remains committed to supporting the long-term health and well-being of the Johorean population.
About Columbia Asia
Media OutReach
Global Wellness Forum 2026 Set for June 23 in Kuala Lumpur as Malaysia’s Nutraceutical Industry Embarks on Next-Gen Transformation
As a core component, James Pereira, general manager of MADSA, will share insights on Malaysian health industry regulations. Adrian Toh, CEO & Executive Director of R Pharmacy, will provide frontline retail channel observations regarding shifting consumer demands. Alex Liao, General Manager of Welbloom Bio-Tech, will represent Taiwan to share how format innovation effectively responds to brand differentiation, consumption experiences, and market compliance needs.
Faced with brands’ attention toward differentiated experiences, Welbloom Bio-Tech will showcase its proprietary, Halal-certified FRESH-Jelly® technology on-site, demonstrating the innovative application to make supplements more food-like. Through ingredient payload capacities, zero- or low-sugar designs, and customized flavor development, FRESH-Jelly® allows supplements to maintain functionality while becoming more enjoyable to consume regularly, providing Malaysian brands with a distinctive option beyond capsules and tablets.
With the rapid rise of Malaysia’s wellness consumer market, its mature distribution channels and exceptional potential for regional expansion are accelerating the country’s growth as a critical hub for the Southeast Asian health industry. Welbloom Bio-Tech states that this forum is a bridging platform connecting Taiwan’s manufacturing capabilities with Malaysian market insights, aiming to unlock commercially viable partnerships for both regions.
The event is organized by The PAGE, co-organized by Welbloom Bio-Tech and SEAbizs, and supported by NTBSA, MATRADE, R Pharmacy, and MADSA.
【Event Information】
Time: June 23, 2026, 09:30 – 14:00
Venue: The Zenith – Connexion Conference & Event Centre, Kuala Lumpur
Hashtag: #WelbloomBioTech
The issuer is solely responsible for the content of this announcement.
About Welbloom Bio-Tech
Welbloom Bio-Tech focuses on health supplement R&D, manufacturing, and dosage form innovation. Through forward-looking market foresight and robust R&D technologies, it provides one-stop services from formulation design and flavor development to manufacturing, assisting clients in Malaysia and Singapore to build highly competitive health supplements.
To learn more, please search “Welbloom” or click the link:
https://welbloom.com/malaysiaforum2026/
Media OutReach
Doing Good Index 2026: Asia’s US$753 Billion Philanthropic Potential Remains Unrealized
- Asia’s social sector is under strain: 78% of the 2,166 social delivery organizations (SDOs) surveyed report insufficient domestic funding.
- Asia is one of the fastest-growing regions for wealth creation, yet the policies and incentives needed to channel it toward social good are not keeping pace.
- Singapore has become the first economy to enter the “Doing Excellent” category, demonstrating what alignment across regulations, tax incentives, government partnerships and efforts to create a culture of giving can achieve.
- 84% of Asian SDOs surveyed apply the UN Sustainable Development Goals (SDGs) in their operations, pointing to their enduring value as a shared framework for coordination and collective action beyond 2030.
HONG KONG SAR – Media OutReach Newswire – 16 June 2026 – Asia’s social needs are intensifying, and official development assistance is declining. Yet, while the region’s wealth is growing dramatically, the policies, incentives and partnerships needed to channel private capital toward social good are not keeping pace. That is a key finding of the Doing Good Index 2026, the fifth edition of CAPS’s flagship policy report, which assesses the enabling environment for private social investment across 17 Asian economies.
The report finds that while the enabling environment for private social investment is in place across much of the region, its effectiveness remains uneven. Improvements in registration processes and accountability mechanisms have been accompanied by persistent barriers, including restrictions on foreign funding, regulatory complexity, and inconsistent government engagement. In many cases, policies exist on paper but are not fully implemented in practice, limiting their impact.
At the same time, although trust in SDOs remains high across the region, broader ecosystem conditions, such as media sentiment, talent pipelines, and institutional support, are showing signs of strain. 81% of SDOs struggle to secure unrestricted funds for their work, while 73% report difficulty recruiting staff, constraining the sector’s ability to turn trust into impact.
“Asia has the wealth, the will, and in many economies, the foundations of a strong enabling environment. What is needed now is concerted, aligned effort to bring them together. The potential is enormous,” said Ruth Shapiro, Co-Founder and CEO, Centre for Asian Philanthropy and Society.
Even as Asia’s wealth continues to grow, the region faces significant and intensifying challenges across climate, education and health. Official development assistance is declining, and there is increasing pressure on domestic resources at precisely the moment demand for social services is rising.
If Asian economies were to contribute just 2% of GDP to philanthropy, as the United States does, it could generate an estimated US$753 billion annually for social good. That represents 15 times the official development assistance flowing into the region, and almost half the financing needed to hit the UN’s SDGs in Asia. But realizing that potential depends on strengthening the policies, incentives and partnerships that enable private capital to flow toward social good. The Doing Good Index 2026 finds that across much of Asia, those conditions are not yet in place.
“The world has changed dramatically, and Asia can no longer rely on others to address its social challenges. The Doing Good Index 2026 shows the region has the potential to meet this moment, but only if governments and philanthropists act together to build the conditions that make it possible,” said Ronnie Chan, Chairman, Centre for Asian Philanthropy and Society.
Singapore Shows What Alignment Can Achieve
Singapore has, for the first time, entered the top “Doing Excellent” category in the Doing Good Index 2026, reflecting years of deliberate effort to build a strong culture of philanthropy and civic engagement. Clear regulations, generous tax incentives, openness to foreign funding, and close collaboration between government and the social sector have created a strong enabling environment.
Singapore’s achievement demonstrates that when regulations, fiscal policy, ecosystem conditions and procurement work in concert, the outcomes are stronger. While no two economies will follow the same path, Singapore’s experience highlights the conditions that matter, such as the active promotion and alignment of philanthropy and giving across the whole of society.
The SDGs: Falling Short but Still Relevant in Asia
In the run-up to 2030, global progress toward the SDGs has fallen short of ambition, and Asia is no exception. Yet the Doing Good Index 2026 finds that 84% of SDOs continue to apply the SDGs in their work. Further, the rise of Environmental, Social and Governance (ESG) reporting has not displaced them, because most SDOs see the two frameworks as complementary rather than competing.
As the deadline approaches, the Index points to their enduring value not as a target but as a shared framework for strategy, coordination and collective action in the years ahead.
Other Findings from the Report
- Talent shortages persist for Asia’s social sector: more than 70% of SDOs face difficulty recruiting and retaining staff across Asia.
- AI adoption is happening, but usage remains limited: only 13% of surveyed SDOs report using AI regularly.
- 39% of SDOs say claiming tax benefits is difficult, suggesting administrative barriers may be limiting the impact of existing incentives for giving.
Hashtag: #CAPS #DoingGood #PrivateCapital #PublicGood #Philanthropy #Impact
The issuer is solely responsible for the content of this announcement.
About the Doing Good Index
Released biennially and now in its fifth edition, the Doing Good Index is CAPS’s flagship policy research that assesses the enabling environment for doing good in Asia: the systems, policies and practices that facilitate or constrain philanthropic giving and the deployment of this capital.
CAPS’s research team surveyed 2,166 social delivery organizations (SDOs) and conducted 132 interviews with sector experts across 17 Asian economies to provide a comparative, evidence-based view of where environments are supportive, where gaps persist, and how systems can be strengthened to better mobilize private resources for public good.
The Index looks at indicators under four sub-indexes: regulations, tax and fiscal policy, ecosystem, and government procurement, which provide an understanding of the specific measures economies have taken to catalyze philanthropic giving and promote social sector development.
Since its inception, the Index has been an essential resource for policymakers, philanthropists, and nonprofit leaders seeking to understand and improve the conditions for giving across the region.
For more information,
download the report and visit
the Doing Good Index 2026 dedicated microsite.
About the Centre for Asian Philanthropy and Society (CAPS)
Established in 2013 and working across more than 17 economies in Asia, the Centre for Asian Philanthropy and Society (CAPS) is a nonprofit organization committed to improving the quantity and quality of philanthropic and private giving throughout Asia. Our mission is to maximize private capital for public good, conducting research, advisory, convening and capacity building to engage philanthropists, foundations, family offices, corporates, government bodies, social sector organizations and experts on best practices, models, policies and strategies to facilitate private giving and social investment in the region. For more information, visit
www.caps.org and
LinkedIn.
Media OutReach
Frost & Sullivan White Paper Names Phancy Rise vGPU a Tier 1 Leading Platform
Rise vGPU + ModelHub Power China’s AI into the Heterogeneous Orchestration Era
HONG KONG SAR – Media OutReach Newswire – 15 June 2026 – Frost & Sullivan, a globally renowned growth consulting firm, has released its “2026 AI Infrastructure Orchestration Platform White Paper”. The report recognizes Phancy Group’s Rise vGPU as a Tier 1 Leading Platform, the highest maturity tier in heterogeneous GPU orchestration. Phancy’s ModelHub also achieved the highest Overall Score in the enterprise-grade model management platform evaluation. This marks a significant endorsement of Phancy’s technological capability in heterogeneous AI infrastructure.
According to the white paper, as large model applications scale rapidly, China’s AI industry is facing structural challenges stemming from multi-chip coexistence. These include hardware heterogeneity, fragmented software stacks, persistently low GPU utilization (generally below 30%), and rising model adaptation complexity — all of which have become major bottlenecks for enterprise-scale AI deployment.
The report highlights a fundamental shift in AI infrastructure competitiveness – moving away from “single-chip performance” toward “cluster-scale system coordination.” At this critical juncture, Phancy has positioned itself as a leader in advanced orchestration through its full-stack AI infrastructure platform, offering a proven solution to heterogeneous compute challenges and helping drive China’s AI industry from “compute accumulation” into a new era of “compute orchestration.”
Phancy Rise vGPU: Tier 1 Leading Platform
In its assessment of mainstream AI infrastructure platforms, Frost & Sullivan defined Tier 1 criteria across three core dimensions: heterogeneous support, fine-grained control, and production-grade execution. Phancy Rise vGPU meets all three standards and has been recognized as a Tier 1 Leading Platform.
Rise vGPU transforms AI infrastructure from fragmented, low-efficiency device-level management to a unified software-defined control plane. Its key technology breakthroughs include:
- Comprehensive Heterogeneous Management: Unified onboarding and management across more than 10 mainstream GPU/NPU vendors, including NVIDIA, Ascend, Cambricon, Hygon, and others.
- Ultra-Fine Resource Partitioning: Industry-leading sub-GPU level compute and MB-level memory granularity slicing.
- Significant Utilization Improvement: Through safe oversubscription and time/space multiplexing, GPU utilization is increased from industry averages below 30% to 70%-90%.
- Intelligent Precision Scheduling: Multi-dimensional scheduling algorithms based on priority, topology, load, and resource awareness to achieve optimal compute allocation.
- Production-Grade SLA Assurance: The Deterministic Execution Layer delivers committed and auditable SLA guarantees for critical inference workloads.
- Full Lifecycle Operability: Comprehensive monitoring, metering, and cost allocation capabilities that turn GPU resources into truly operable digital assets.
Model Hub: Highest Overall Score in Model Management Platform Evaluation
Beyond compute orchestration, the report underscores the strategic importance of enterprise-grade model management platforms. As a powerful complement to Rise vGPU, Phancy ModelHub enables enterprises to build a complete full-stack AI infrastructure — from compute to models and from resource scheduling to business delivery.
The white paper notes that Phancy ModelHub delivers leading performance in key areas such as Model & Chip Compatibility, Execution Stability & Performance, and Model-GPU Coordination & Scheduling, achieving the highest Overall Score. Through its unified model management and execution platform, ModelHub creates a seamless closed-loop process covering model onboarding, deployment optimization, inference services, and version governance — significantly lowering the barrier to model deployment and accelerating AI innovation.
Dr. Dai Wenyuan, Founder & CEO of Phancy, said: “The Frost & Sullivan white paper accurately captures the inflection point in AI infrastructure development. The recognition of Rise vGPU as a Tier 1 Leading Platform and ModelHub’s top Overall Score provide important authoritative validation of Phancy’s technology strategy and product strength. As a full-stack AI cloud service platform, Phancy believes the next wave of competitiveness in the AI industry will come from systematic improvements in compute orchestration efficiency. We will continue to focus on heterogeneous compute unified scheduling and model ecosystem operations, working closely with customers and industry partners to advance China’s AI industry from ‘compute accumulation’ to a true ‘compute orchestration’ era.”
Hashtag: #PhancyGroup
The issuer is solely responsible for the content of this announcement.
About Phancy Group
Phancy Group (6682.HK) is a leading full-stack AI cloud services platform, providing comprehensive solutions for the AI 2.0 era. Our offerings include Rise vGPU, ModelHub and SageAIOS, delivering efficient and scalable AI infrastructure with end-to-end capabilities. We provide a complete solution from heterogeneous compute resource management and optimization to the deployment of intelligent agent models. These solutions empower digital transformation across a wide range of industries, supporting our vision of building a large-scale and efficient “Token Factory.”
Guided by the mission of “AI for Everyone” and positioned as the “Navigator of AI,” Phancy Group is committed to becoming a global leader in Artificial General Intelligence.
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