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Columbia Asia Hospital Tebrau Celebrates Triple Win at the 2025 Malaysia PR Awards, Setting New Benchmarks in Healthcare Communication

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JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 18 December 2025 – Columbia Asia Hospital Tebrau has emerged as a standout winner at the 2025 Malaysia Public Relations Awards (MPRA), securing three prestigious awards that affirm its leadership in strategic healthcare communication, community impact, and employee engagement.

The hospital was recognised with:

  • Bronze – Best Use of Social Media Award
  • Bronze – Healthcare Award
  • Silver – Employee Communication Award

These accolades reflect the hospital’s unwavering commitment to delivering healthcare that goes beyond clinical excellence—focusing on connection, compassion, credibility, and culture.

Redefining Digital Healthcare Communication

Bronze – Best Use of Social Media

Jom Dengar Tips (JDT): Engaging Healthcare in the Digital Space

In an era dominated by entertainment-driven digital content, Columbia Asia Hospital Tebrau successfully demonstrated that healthcare information can compete—and resonate—online. The award-winning “Jom Dengar Tips (JDT)” campaign was inspired by the cultural relevance of Johor Darul Ta’zim (JDT), allowing the hospital to connect authentically with local audiences.

The campaign combined medical authority with digital relatability, pairing doctors’ clinical expertise with trusted influencers to deliver credible, bilingual, and stigma-free health messaging. Leveraging a multi-platform approach across social media channels, JDT extended its reach beyond existing followers, achieving viral engagement and increased content shareability.

Beyond engagement metrics, the campaign delivered tangible business impact, contributing to an 11% uplift in hospital package sales. More importantly, it encouraged preventive health behaviours, normalised conversations around sensitive health topics, and strengthened public trust in hospital-led digital education—setting a new benchmark for healthcare communication in Malaysia.

Extending Care Beyond Hospital Walls

Bronze – Healthcare Award

Caring Beyond Borders: Turning Compassion into Lasting Change

The Healthcare Award recognises Columbia Asia Hospital Tebrau’s commitment to making healthcare accessible, inclusive, and community-driven. Through its “Caring Beyond Borders” initiative, the hospital extended its reach beyond clinical settings into homes, schools, workplaces, and underserved communities.

Anchored by four guiding pillars—We Care, We Share, We Educate, We Give Back—the initiative focused on delivering flexible, sustainable, and measurable programmes that address real community needs. These included health screenings, educational outreach, charitable contributions, and collaborative partnerships.

To date, the initiative has:

  • Provided health screenings to 4,053 individuals
  • Delivered health education to 4,716 participants
  • Contributed RM26,500 towards community and charitable causes

In total, 10,672 lives have been positively impacted. The programme aligns with Malaysia’s RMK-13 national development priorities and the United Nations Sustainable Development Goals (SDGs), reinforcing the hospital’s role as a responsible healthcare partner committed to long-term societal well-being. The initiative embodies the hospital’s promise to always be “Right Here for You.”

Building a Stronger Culture from Within

Silver – Employee Communication Award

People First, Patients Always: A Cultural Transformation

The Silver Award for Employee Communication highlights Columbia Asia Hospital Tebrau’s strategic transformation of its internal culture—recognising that engaged employees are the foundation of exceptional patient care.

Facing challenges such as communication gaps, morale concerns, and limited development pathways, the hospital implemented a holistic, people-first communication strategy. The approach prioritised transparency, accessibility, recognition, and continuous growth, ensuring that employees felt heard, informed, and valued.

Key initiatives included:

  • SKM Level 4-aligned upskilling and competency development
  • Regular leadership townhalls and feedback platforms
  • Over 50 employee engagement and recognition activities

These efforts resulted in measurable improvements, including an 11% increase in employee satisfaction, staff retention rising from 68% to 75%, and a stronger patient perception reflected in a 4.8 hospital rating. Aligned with relevant UN SDGs, the transformation fostered inclusion, trust, and resilience—demonstrating that when people come first, patients benefit most.

A Collective Achievement

These wins at MPRA 2025 reflect the dedication, collaboration, and shared purpose of Columbia Asia Hospital Tebrau’s leadership, medical professionals, and support teams. Together, they continue to redefine what modern healthcare communication looks like—impactful, human-centred, and driven by purpose.

Hashtag: #ColumbiaAsiaHospitalTebrau #RightHereForYou #MalaysiaPRAwards2025 #PRCA #HealthcareExcellence #TeamTebrau #CommunityCare #HospitalCommunications #AwardWinningTeam








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About Columbia Asia Hospital Tebrau

Columbia Asia Hospital Tebrau is dedicated to serving the healthcare needs of the Johor community with compassion, professionalism, and clinical excellence. Equipped with advanced medical technology—including a Cardiac Catheterization Laboratory, Mammography services, a 128-slice CT Scan, and a 1.5 Tesla MRI—the hospital delivers comprehensive diagnostic and treatment capabilities to support timely and accurate clinical decision-making.

The hospital offers a broad range of medical specialties, including Cardiology, Nephrology, Internal Medicine, Maternal Fetal Medicine, Ear, Nose & Throat (ENT), General Surgery, Obstetrics & Gynecology (O&G), Respiratory Medicine, Orthopaedics, and Dermatology. A fully operational 24/7 Emergency Room, supported by on-call Emergency Physicians, ensures that patients receive immediate and appropriate care at any time of the day.

At the core of Columbia Asia Hospital Tebrau’s philosophy is a strong commitment to personalized, patient-centred care—ensuring that every individual feels heard, supported, and well cared for throughout their healthcare journey.

Looking ahead over the next five years, Columbia Asia Hospital Tebrau will align its strategic direction with Rancangan Malaysia Ke-13 (RMK-13), with a focused emphasis on addressing Non-Communicable Diseases (NCDs). In particular, the hospital will strengthen its efforts in obesity management through integrated, multidisciplinary care models encompassing prevention, early intervention, medical management, surgical intervention and long-term follow-up. This reflects a proactive approach to tackling one of the most pressing public health challenges affecting the Johor community.

In parallel, the hospital is preparing to advance its surgical capabilities through the adoption of robotic-assisted surgery. This investment is aimed at enhancing surgical precision, improving clinical outcomes, reducing recovery times, and elevating overall patient experience, in line with global best practices.

To meet the growing healthcare demands of Johor, Columbia Asia Hospital Tebrau is also planning for future expansion, including the addition of more inpatient beds. This expansion will enable the hospital to better serve the increasing needs of the community while maintaining high standards of safety, quality, and accessibility in care delivery.

Through strategic alignment, technological advancement, and capacity expansion, Columbia Asia Hospital Tebrau remains committed to supporting the long-term health and well-being of the Johorean population.

About Columbia Asia

For 30 years, Columbia Asia Group of hospitals has been at the forefront of quality healthcare in the private healthcare industry. Established in 1996, it has evolved from its first hospital in Shah Alam to its latest in Penang, to date. As an international healthcare provider, its services span across 19 hospitals in the region; 13 in Malaysia, five in Indonesia, and one in Vietnam. Through the years, the company strategy has always been about making private healthcare accessible to all, hence its hospitals are strategically located in densely populated areas. Under the umbrella of private healthcare company, Asia OneHealthcare, the Columbia Asia group has expanded its reach to bring not just world-class, but also effective healthcare, closer to home. ​

Through the years, Columbia Asia’s emphasis has consistently been about early detection of diseases. This is carried out by way of advanced technology for precise diagnostics, resulting in minimally invasive procedures. To fulfil the typical healthcare needs of communities, Columbia Asia offers core disciplines such as obstetrics & gynecology, pediatrics, and general surgery. Today, it also provides tertiary healthcare addressing more complex fields of medicine such as neurosurgery, cardiac disease treatments, and integrated cancer care. ​

As it approaches a new decade, Columbia Asia continues to expand; adopting cutting-edge technology to meet the ever-increasing needs of today’s discerning customers. Upholding strict clinical governance, medical ethics and acknowledged by the Malaysian Society for Quality in Health, Columbia Asia continues to deliver excellent patient outcomes in a safe and trusted environment. ​

Columbia Asia. Right Here For You

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Rethinking Urban Development: Vietnamese Developers Shaping Future Cities

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HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 11 July 2026 – As global urban challenges evolve, Vietnamese Developers offer valuable insights into alternative development models.

Vinhomes’ strategic response is crystallized in its ESG

For much of the past century, urban development followed a relatively straightforward equation: build housing, expand infrastructure and accommodate population growth. This formula is now showing its limitations. As climate risk intensifies, biodiversity declines and cities compete not only for investment but also for talent, developers around the world are now forced to redefine the very nature and purpose of what they build.

From the Gulf to Singapore, and from Scandinavia to Southeast Asia, large-scale urban projects are evolving into integrated ecosystems where mobility, green infrastructure, education, healthcare, digital services and environmental restoration are planned together. The industry paradigm has shifted from constructing buildings to designing places capable of sustaining both economic growth and quality of life over generations.

Vinhomes has initiated a comprehensive repositioning to navigate this global transition.

Known as Vietnam’s largest residential developer, the company is increasingly recognized not merely as a builder of housing projects, but as a creator of large-scale lifestyle ecosystems, communities where urban planning, technology, ecology and public services are conceived as parts of the same system.

When Nature Becomes Urban Infrastructure

For decades, environmental considerations were often introduced after a city’s masterplan had already been completed.

The emerging model reverses that sequence. Across many of its recent developments, Vinhomes operates on the principle that natural systems should become the starting point of planning. Hydrology, coastal conditions, biodiversity and existing vegetation are treated as design inputs that shape the urban layout from the earliest stages.

This philosophy marks a notable departure from conventional large-scale development, particularly in rapidly urbanising markets where natural landscapes have frequently given way to intensive construction.

With more than 30 developments across Vietnam and a land bank equivalent to roughly two-thirds the size of Singapore, Vinhomes has the unusual opportunity to test this planning approach at a metropolitan scale.

Rather than replicating identical urban formulas, each project is designed around the ecological characteristics of its location.

The company maintains that the long-term success of a city should ultimately be measured not by how much has been built, but by whether natural ecosystems continue to thrive decades after residents have moved in. That perspective aligns with an increasingly influential school of urban planning in which green infrastructure is viewed as essential public infrastructure.

Factors Compelling Cities Toward Regeneration

Environmental, Social and Governance (ESG) frameworks have become standard across global investment. Urban planners, however, are beginning to question whether sustainability alone is sufficient.

Maintaining today’s environmental conditions may no longer be enough if tomorrow’s cities must also respond to rising temperatures, sea-level change and growing demographic pressures.

Vinhomes’ strategic response is crystallized in its ESG++, a framework that extends beyond conventional ESG principles by introducing two additional objectives: Regeneration and resilience.

The distinction is subtle but important.

Regeneration implies restoring ecological systems rather than simply reducing environmental impact. Resilience focuses on designing cities capable of adapting to changing climatic, technological and social conditions over many decades.

Projects such as Vinhomes Green Paradise Can Gio and Vinhomes Global Gates Ha Long are intended to demonstrate how these concepts can be incorporated into large-scale urban planning, combining renewable energy, smart infrastructure and ecological restoration within a single development model.

This shift highlights a growing global consensus: the success of next-generation cities will ultimately be measured by their ability to adapt to increasingly complex environmental challenges.

Vietnam’s Urban Story Is Becoming Part of a Global Conversation

For many international audiences, Vietnam remains associated primarily with its cultural heritage and natural landscapes. Urban development may become an equally important part of that story.

Rapid urbanisation, expanding infrastructure investment and a national commitment to achieve net-zero emissions by 2050 have created conditions in which entirely new urban models can be planned without many of the legacy constraints facing older cities.

This developmental opportunity is capturing increasing global interest.

Commenting on Vinhomes Green Paradise’s participation in the global 7 Wonders of Future Cities initiative, Jean-Paul de la Fuente, Director of the New7Wonders Organisation, described Vietnam as undergoing a “transformative step change” in its national identity and global positioning. He pointed to the country’s progress in reducing the carbon footprint of urban mobility as an example of coordinated action between government and the private sector that offers valuable insights extending beyond Southeast Asia.

For Vinhomes, participation in international platforms such as 7 Wonders of Future Cities is therefore less about showcasing a single project than about contributing to a broader discussion on how rapidly developing economies might approach urban growth differently. The company’s evolution mirrors a wider shift taking place across the global property sector.

Increasingly, the core value proposition for developers is no longer anchored in how many buildings they can deliver. Instead, it centers on whether they can create cities that remain economically competitive, environmentally resilient and socially relevant long after construction has ended.

Hashtag: #Vinhomes

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CUHK Achieves Top 20 Global Ranking in QS World University Rankings 2027

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HONG KONG SAR – Media OutReach Newswire – 13 July 2026 – The Chinese University of Hong Kong (CUHK) has climbed 14 places in the latest Quacquarelli Symonds (QS) World University Rankings 2027 to rank 18th globally, entering the global top 20 for the first time. This milestone reflects significant improvements across key indicators, including employer reputation, international research network, and international student ratio, while retaining a full score in international faculty ratio.

CUHK climbs 14 places to enter the global top 20 for the first time.

CUHK’s Academic Excellence and Global Research Impact

CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).

CUHK: Where Bold Ideas Become Impactful Research

CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.

Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.

Nurturing the Next Generation of Scientific Innovators

Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.

At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.

Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.

Hashtag: #CUHK

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About CUHK

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.

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HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations

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Immersive experiences fuel collectible merchandise craze and extend magical memories

HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.

Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.

David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’

David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center

This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.

Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit

Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.

More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up

New Pixar and Marvel Experiences on the Way

Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.

Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.

Hashtag: #HongKongDisneylandResort

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