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“Design Your Change: Up+Rise Bangkok” Bangkok Design Week 2025: A Showcase of Creative Solutions Transforming Bangkok’s Future

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BANGKOK, THAILAND – Media OutReach Newswire – 19 February 2025 – Bangkok is no longer just a city of vibrant lights and ceaseless energy—it has emerged as a design hub that’s driving transformative change in urban living. By addressing challenges in city infrastructure, quality of life, environmental sustainability, and business innovation, Bangkok has positioned itself as a global leader in leveraging design to shape a better future.

Over the past seven years, Bangkok Design Week (BKKDW) has demonstrated the power of creativity in redefining urban spaces and fostering growth in the creative industries. The festival has contributed over 3.19 billion baht to the economy, attracted more than 2.51 million visitors, and strengthened Bangkok’s status as a City of Design under the UNESCO Creative Cities Network (UCCN). Beyond numbers, it has revitalized once-quiet neighborhoods like Charoen Krung, Talad Noi, Hua Lamphong, and Pak Khlong Talad, turning them into thriving Creative Economy Districts. These transformations have created jobs, driven economic growth, and improved the quality of life for Bangkok’s residents.

As part of Bangkok Design Week 2025, designers and cross-sector collaborators are showcasing cutting-edge projects that underscore the potential of creativity to reshape cities. These works reflect how design can tackle pressing urban challenges, elevate communities, and open pathways for sustainable growth—all while reimagining Bangkok’s future as a city that thrives on innovation and inclusivity.

Design Your Change + Transforming Overlooked Spaces into Vibrant Public Areas

Bangkok’s dense urban population of over 5 million people makes it one of the most crowded cities in the world. While municipal budgets and policies alone are not enough to address the city’s challenges, innovative design provides exciting solutions to reimagine Bangkok’s limited spaces.

One shining example is “Prompt Park“ a collaboration between we!park, the Bangkok Metropolitan Administration, and the Netherlands Embassy. This project transforms unused land located under the expressway into a vibrant public park for relaxation and community gatherings. Designed with Dutch expertise in urban planning, Prompt Park integrates climate-resilient features, creating a functional space that addresses both environmental and urban needs. The park also features a Tactical Intervention installation that combines international urban planning expertise with creative solutions for Bangkok’s challenges.

Another we!park initiative transforms private land into a “Pop-Up Park.” This flexible green space is open to people of all ages and offers a variety of activities. It demonstrates that public parks don’t need to be restricted to government-owned land, creating a new model for urban greenery.

Other innovative projects include “MinutePocket_UrbanBed” by SP/N Design Studio, which reimagines neglected private plots as temporary structures such as napping pods and playgrounds for children. These creative installations highlight how unused land can be repurposed for the benefit of local communities.

Meanwhile, Urban Ally’s Puppup Parklet transforms two parking spaces into a small, temporary public area for relaxation. Located on Samran Rat Road, this compact but impactful initiative reclaims pedestrian spaces and offers an example of how even small design efforts can enhance urban life.

In Yaowarat-Song Wat, Attention Studio is transforming limited spaces into “Playground,” multifunctional areas that combine sports, art, and community engagement. This initiative maximizes the use of space to meet the diverse needs of one of Bangkok’s busiest neighborhoods.

Design Your Change + Using Design to Solve Persistent Urban Challenges

Design is a key tool for addressing Bangkok’s urban challenges, particularly those tied to daily life. MAYDAY! focuses on improving public transportation, shifting attention this year from buses to “Songthaews,” Bangkok’s iconic shared pickup trucks. Despite their decades of service, these vehicles face issues such as safety, comfort, and outdated designs that fail to accommodate all users. The Songthaew Transformation exhibition presents design solutions that tackle these problems, offering practical ways to modernize the songthaew for all commuters.

Another project addressing urban problems is “Street Vendor Grease Trap” by Everyday Architect Design Studio. This portable grease trap, designed for street food vendors, prevents clogged drains caused by food waste while doubling as a parking aid for carts. It’s an ingenious example of how small-scale design can make a big difference in city management.

The “GAGEENANG” project was inspired by a love for Bangkok’s vibrant street food culture, particularly the iconic plastic chairs found at food stalls throughout the city. By creatively addressing small yet impactful details, the project transforms these everyday chairs by covering the hole in the seat and adding a built-in storage tray for personal belongings. This simple yet thoughtful redesign enhances both comfort and convenience for diners. These upgraded chairs are already being used at select eateries in Yaowarat, further elevating the street food experience.

Design Your Change Up+Rise Bangkok Bangkok Design Week 2025 (2)

Design Your Change + Promoting Environmental Awareness

Bangkok’s long-standing environmental challenges, from waste management to limited green spaces, have inspired innovative design solutions. One such project is the “Mega Mat” by MVRDV Architects, created in collaboration with CEA (Creative Economy Agency), the Netherlands Embassy, and PTT Global Chemicals. This 860-square-meter recycled plastic mat draws on traditional Thai mat designs and transforms plastic waste into a functional public installation. Located at City Hall Square, the Mega Mat blends Thai heritage with sustainability while promoting recycling as a core value.

Another standout project is “Habitat Network” by AP Thailand. By creating green spaces to attract native bird species through urban forests, this initiative restores biodiversity in Bangkok’s urban areas, proving that ecological balance can thrive even in densely populated cities.

For a hands-on experience, visitors can join workshops in Bang Pho, a historic neighborhood celebrated for its wood industry, to create “Sacred Incense Reinvented.” This activity highlights the local connection and sustainability by transforming teak sawdust, a byproduct of the community, into sacred offerings for Chao Mae Tuptim Shrine.

Design Your Change + Energizing Businesses Through Creativity

Creativity is not just a tool for enhancing quality of life or adding vibrancy to a city—it is also a powerful driver for business growth and innovation. A prime example is NEIGHBOURMART Bangkok, a marketplace for Bangkok lovers that celebrates local businesses. Created by CEA, in collaboration with the design team at iliU, NEIGHBOURMART curates products from local shops and nostalgic vendors across the city, reviving the charm of traditional grocery stores and corner shops that are rapidly disappearing. Visitors can discover vintage items like Roses brand sweet soy sauce, traditionally fermented in clay jars, or Mho Mee herbal inhalers, a nostalgic favorite for generations.

Another highlight is Made in Phranakorn, a bold Business Matching project that connects creative professionals with long-standing local businesses in Bangkok’s historic Phranakorn district. This initiative focuses on rebranding and modernizing classic products while retaining their authenticity. From heritage restaurants and vintage perfume brands to classic tea vendors and traditional snack shops, Made in Phranakorn helps businesses overcome challenges and unlock new potential for growth.

The project showcases “The Old Town’s Favorite 5” as a testament to its success:
  • Made in Phranakorn x Niyom Phochana (Sao Chingcha) by UA x Creator x Niyom Phochana
  • Made in Phranakorn: Re-scented Pranakorn by Eqlibrum x Nangloy
  • Made in Phranakorn x Yui Pheuak Tod (Sao Chingcha) by Jirayuth Pongwarut
  • Made in Phranakorn x Bai Cha Rabbit Mark by Chitsuda Amornsak
  • Made in Phranakorn x Orkraphan by Uksornsanan
Finally, Creative House by CEA offers a showcase of over 60 exceptional creative businesses selected by the Creative Economy Agency (Public Organization), or CEA, in partnership with Capital, a leading business publication. This campaign, Creative House by CEA: Creativity x Business, aims to foster new business opportunities, generate revenue, and create jobs through the power of creativity.

Design Your Change: Transforming Bangkok into a City That Leaves No One Behind

Bangkok is embracing its identity as a city for everyone—a place where no one is left behind. With a focus on inclusivity and innovation, creative projects at Bangkok Design Week tackle challenges affecting various groups, including the elderly, children, and stray animals.

One inspiring example comes from STUDIO150, which addresses a major shortfall in Thai educational tools. Current learning aids for children remain outdated and ineffective. In response, a mother teamed up with designers to create “Thai Alphabet Flashcards” (Flashcards Kor-Hor), a learning tool that simplifies the process of remembering Thai letters while reducing common writing errors. By analyzing and illustrating the unique features of all 44 Thai consonants, the flashcards connect traditional learning with modern design, making them both engaging and effective.

Continuing with a focus on children, the “Little more+” exhibition by Keep Right sheds light on the hidden stories of small businesses in Bangkok’s Salak Hin alley. This initiative grew out of the “Kid Guides of Salak Hin” project, which identified a key issue: many tourists overlook local businesses due to unfamiliarity or lack of trust, favoring larger establishments instead. Through the voices of young guides, the exhibition encourages visitors to explore and support these small, community-driven businesses, helping them thrive in a competitive urban landscape.

Inclusivity at Bangkok Design Week also extends to animals with the “Stand for Strays : Catsanova+ Ordinary Little Dogs” initiative. This collaboration between government agencies, NGOs, and private individuals addresses the issue of stray cats and dogs in urban areas. Eye-catching artwork, including painted cat-themed visuals, raises awareness of the importance of sterilization and adoption, promoting responsible care for stray animals. The program also facilitates proactive rehoming efforts, finding new families for animals rescued from municipal shelters.

As aging is an inevitable part of life, the design team at RISE IMPACT has created the “Redesign services for the 60s+” workshop to spark critical conversations about how safe, accessible, and enjoyable Bangkok will remain for its elderly residents. Through an interactive activity, participants are invited to step into the shoes of senior citizens living in a bustling metropolis. The workshop highlights the challenges of aging, from declining physical mobility and health to feelings of loneliness and vulnerability. By engaging in this thought-provoking experience, visitors gain a deeper understanding of the realities faced by the elderly and the importance of designing cities that truly cater to all ages.

Bangkok Design Week: Redefining the City Through Creativity

Bangkok Design Week 2025 has become a vital platform for showcasing how design can bring about meaningful change. From solving urban challenges to fostering inclusivity and sustainability, the festival inspires fresh perspectives on the role of creativity in everyday life. Through bold ideas and innovative solutions, the festival positions Bangkok as a global leader in creative urban transformation.

Hashtag: #CEA #BKKDW2025 #BangkokDesignWeek #DesignUpRising





LINE: @bangkokdesignweek

The issuer is solely responsible for the content of this announcement.

Creative Economy Agency (Public Organization) or CEA

About Bangkok Design Week

Bangkok Design Week, first launched in 2018, has long been a fixture on the Bangkok event calendar It plays a pivotal role in fostering the creative economy and propelling Bangkok to stand out as a UNESCO Creative City Network, Bangkok City of Design. Organized by the Creative Economy Agency (Public Organization) or CEA in collaboration with over 60 public and private organizations, educational institutions, and international institutions, which draws an estimated number of 400,000 visitors at home and abroad each year. Bangkok Design Week is a growth engine for Thailand’s creative industries in a variety of ways, including showcasing creative businesses and designs, stimulating competitiveness, providing a local and international business networking opportunity, and generating economic momentum for downstream businesses such as marketing, printing, online media, galleries, cafes, restaurants, gifts & souvenirs, travel, hotels, and public transportation.

About Creative Economy Agency (CEA)

Creative Economy Agency (Public Organization), or CEA, is a dedicated government agency tasked with fostering creativity as a key driver of the creative economy. CEA focuses on developing various creative industries and encouraging the manufacturing sector to adopt creative approaches to enhance product and service value, thereby elevating Thailand’s global competitiveness.

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TSquared Lab launches TSquared Health, an AI-driven longevity ecosystem, with the acquisition of Noviu Health

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17/12/2025

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Dr. Hisham Badaruddin Appointed Chief Medical Officer as TSquared Health Integrates Medical, Biomarker, and AI Longevity Capabilities

SINGAPORE – Media OutReach Newswire – 17 December 2025 – TSquared Lab today announced the launch of TSquared Health, a new longevity-focused company designed to help individuals understand and improve their healthspan. By unifying advanced biomarker testing, wearable-derived insights, AI-supported clinical guidance, and targeted optimisation pathways, TSquared Health delivers a structured and continuous approach to preventive care and healthspan optimisation.

TSquared Lab unveils TSquared Health, launching its AI driven longevity ecosystem.

As part of the launch, TSquared Health has acquired the clinical operations of Noviu Health, a longevity-focused medical practice operating for more than two years. The clinical division now spans across two locations, an established clinic at Upper Paya Lebar Road and a new flagship TSquared Health clinic in Singapore’s Central Business District, expanding access to physician-led longevity services.

TSquared Health’s medical strategy will be overseen by Dr. Hisham Badaruddin, a longevity-focused physician who has led preventive health programmes across clinical and corporate settings. He brings deep experience in metabolic and hormonal health, as well as data-informed personalised medicine, strengthening TSquared Health’s commitment to medically rigorous, data-driven longevity care.

From Total Transformation to Lifelong Transformation

TSquared Lab is widely recognised for its Total Transformation Ecosystem, a science-backed framework unifying personal training, recovery, nutrition, and expert coaching into a structured, results-focused journey. With TSquared Health, the ecosystem now extends into medically supervised longevity and healthspan optimisation.

“TSquared Lab was built on the belief that people deserve results that stay with them,” said Afshan Thakkar, CEO and Founder of TSquared Lab. “TSquared Health is the evolution of that vision — taking our transformation philosophy and applying it to longevity. It is not only about how strong you are today, but how strong, sharp, and independent you will remain decades from now. Our goal is to democratise world-class longevity care by making it accessible, actionable, and continuous.”

With metabolic and lifestyle-driven conditions rising across the region, demand for proactive healthcare has never been higher. TSquared Health addresses this need by supporting early identification, prioritised interventions, and doctor-led optimisation before symptoms develop, empowering clients to take control of their long-term well-being.

The TSquared Integrated AI Longevity Ecosystem

The longevity space today is fragmented: most clinics provide basic biomarker insights with limited follow-through, leaving clients without a clear path forward. TSquared Health was designed to close this gap through a fully integrated, closed-loop ecosystem that aligns medical diagnostics with real-world execution. The ecosystem integrates:

  1. Physician-led Longevity Assessment – Comprehensive medical evaluation focused on metabolic, cardiovascular, hormonal, inflammatory, and cognitive health.
  2. Advanced Biomarker Panels – Two membership tiers, Signature and Elite panels including a deep baseline and a follow-up round, enabling measurement of meaningful biological change over time
  3. Wearable & Device Insights – Continuous inputs such as sleep, recovery, activity, and HRV incorporated into interpretation
  4. AI Insights Layer – transforming biological data into prioritised, actionable steps and continuous monitoring
  5. Personalised Optimisation Pathways: Integrated support across training, movement, nutrition, recovery, and clinical protocols to help clients implement and sustain improvements

Aligned with TSquared Health’s commitment to accessibility, the Signature and Elite Panels are priced to make high-quality preventive testing available to far more people.

By unifying these five key components into a single coordinated system, TSquared Health ensures clients receive clear guidance, precise priorities, and real-world support that drives measurable change.

Turning Data into Action: The TSquared Healthspan Intelligence Engine

At the centre of the ecosystem is the TSquared Healthspan Intelligence Engine, a proprietary AI system that transforms each client’s biomarker, wearable, and lifestyle data into a personalised healthspan score and a focused set of prioritised actions.

Trained with extensive longevity research, the engine highlights the key factors across metabolic, cardiovascular, hormonal, inflammatory, cognitive, and recovery pathways.

Every output is reviewed by an experienced longevity physician, ensuring insights are medically sound, contextualised, and actionable. Rather than pages of raw numbers, clients receive clear, structured guidance on their results and the steps to take next.

The intelligence engine is included with every Signature and Elite Membership.

TSquared Health’s Closed-Loop Longevity Model

Assess. Interpret. Optimise.

Most longevity programmes stop at the first two steps. TSquared Health is built around the third, turning insights into action to drive measurable, long-term health improvements.

Once priorities are identified, TSquared Health activates targeted clinical pathways across its integrated ecosystem, supporting outcomes in areas such as metabolic health, hormonal balance, inflammation control, cardiovascular and cognitive optimisation, and recovery restoration.

“TSquared Health represents a new frontier in proactive healthcare,” said Dr. Hisham Badaruddin, Chief Medical Officer. “By combining biomarker testing, structured interpretation, and real-world intervention under one ecosystem, we can meaningfully shift the trajectory of our clients’ long-term health.”

Hashtag: #TSquaredLab

The issuer is solely responsible for the content of this announcement.

About TSquared Lab

TSquared Lab is a Singapore-born fitness, health, nutrition, and longevity company building one of the most comprehensive transformation ecosystems in Asia. Its integrated platform includes TSquared Personal Training, TSquared Physio, TSquared Eats, and TSquared Health, combining science-based methodologies, personalised coaching, and clinical insights to help individuals build long-term strength, health, and vitality.

About Dr. Hisham Badaruddin, Chief Medical Officer, TSquared Health

Dr. Hisham Badaruddin is a board-certified medical doctor with more than 30 years of clinical experience spanning internal medicine, metabolic health, men’s health, and preventive care. He is recognised for integrating traditional clinical practice with advanced biomarker analytics, longitudinal health tracking, and evidence-based optimisation strategies.

Before joining TSquared Health, Dr. Hisham led multidisciplinary preventive-health programmes across diverse populations. His clinical philosophy emphasises early detection, personalised intervention, and long-term healthspan improvement.

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Prediction is the New Protection: Gartner® Acknowledged CyCraft as a Sample Vendor We Believe for Emerging AI Cyber Solutions

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17/12/2025

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TAIPEI, TAIWAN – Media OutReach Newswire – 17 December, 2025 – CyCraft Technology has been identified as a Gartner® Sample Vendor in both Preemptive Exposure Management (PEM) and Unified Exposure Management (UEM) solutions. With our External Attack Surface Management (EASM) platform and XecGuard LLM firewall, CyCraft continues to integrate AI innovation into cybersecurity strategies at forefront.

With AI reshaping cybersecurity landscapes, it is pivotal to adopt unified management that preemptively leverages and secures AI. Integrating AI into cybersecurity defense is one of the emerging trends to combat AI-enabled or affiliated risks. C-suite executives and IT leaders must transit from the traditional detect-and-respond model to an AI-informed, proactive security governance.

Unified Exposed Assets and Attack Surface Management
“The complexity of modern environments leads to fragmented data and isolated visibility. Unified exposure management enables holistic visibility through unified telemetry, enabling comprehensive attack surface visibility, accurate risk assessment and prioritization of remediation efforts.”
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.

CyCraft External Attack Surface Management (EASM) automatically discovers potential external threats, correlates multiple intelligence and provides an overview of digital assets from the attacker’s perspective. Constantly discovering exposed credentials on surface web, dark web or public markets, this module mobilizes early warning and leakage tracing. Moreover, with the exclusively trained AI model, EASM offers mitigation and audit recommendations tailored to various compliance requirements.

Caption: CyCraft EASM integrates multi-sourced intelligence and asset management, automating attack path simulation and impact analysis.

AI-empowered Model Safety, Application Security and Posture Governance
“The emerging AI-enabled threat landscape demands more than just faster detection and response; it requires predictive threat intelligence combined with AI-driven analytics and preemptive action. AI and machine learning (ML) technologies must be used to anticipate attack paths and predict where an adversary is likely to strike to more effectively neutralize potential attacks before they begin.”
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.

LLM inherent and related risks are not virtual shadows but substantial threats that jeopardize everyday existence. Since GenAI or LLM outputs are difficult to control, the continuous verification of both input and output is the only way to ensure the validity of a solution.

Built on this logic, CyCraft’s XecGuard is an easily deployable Guardrail module, including cybersecurity, compliance and ethical Guardrails. Defending against Prompt Injection, Jailbreak and Prompt Extraction, XecGuard tackles AI-enabled threats without compromising its performance.

Caption: Compared with other LLMs, CyCraft XecGuard presents more robust model safety.
Caption: Compared with other LLMs, CyCraft XecGuard presents more robust model safety.

To assess your LLM safety range with quantifiable standards, CyCraft XecArena provides different attack scenarios to compare their performance. Users need to coax the LLM to break its System Prompt or leak confidential information. Join this multi-round testing on XecArena now!

CyCraft continues driving AI innovation in enterprise cybersecurity. In our opinion, this research momentum has further been witnessed by the reception of NeurIPS and EMNLP.

“We believe, being acknowledged in these influential Gartner reports validates our strategic vision and technological innovation,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft Technology. “We’ve consistently invested in AI-driven, preemptive capabilities that enable organizations to stay ahead of invisible threats.”

Limited Evaluation Program
EASM Lite Experience

Evaluation Application
For organizations seeking full functionality, CyCraft is offering a limited evaluation program for 50 qualified enterprises. Participants will receive two External Exposure Analysis Reports, enabling security and governance teams to quantify external attack surface risks and establish data-driven priorities for remediation.

Reports
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.

Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.

Disclaimer

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a trademark of Gartner, Inc. and its affiliates.

Hashtag: #CyCraft



The issuer is solely responsible for the content of this announcement.

About CyCraft

CyCraft is a leading AI cybersecurity company, dedicated to automating cybersecurity with AI technology. With a proven track record in government, finance, high-tech semiconductor, and other industries, and strong recognition from international institutions, CyCraft continues to build Asia’s most advanced AI Security Operations Center, fully committed to safeguarding enterprise digital resilience.

CyCraft’s product suite encompasses AI Red Teaming for automated validation of Large Language Model (LLM) security and strengthening cloud and on-premise AI models with AI Guardrail technology—aiming to build multi-layered cybersecurity resilience for the entire AI ecosystem. The XCockpit AI platform integrates three pillars of XASM (Extended Attack Surface Management): EASM, IASM, and automated endpoint protection, providing enterprises with proactive, preventative, and real-time deep defense.

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Cheers to New Beginnings: Carlsberg Hong Kong Launches No & Low-Alcohol and Beyond Beer Series for Conscious Celebrations

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16/12/2025

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Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond

HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.

Carlsberg Hong Kong rings in the New Year with extended collection No & Low-Alcohol Range and Beyond Beer collection for conscious celebrations beyond the festive season

At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.

Carlsberg Hong Kong Toasts to Mindful Drinking Choices

Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.

At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking
At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking

The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:

  • Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
  • Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.

These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.

This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.

Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”

Discover What’s Brewing Beyond Beer

Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:

  • Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
  • HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.

Exclusive Deals to Sip, Shop and Savour

Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.

On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.

Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.

Hashtag: #CarlsbergHongKong

The issuer is solely responsible for the content of this announcement.

About Carlsberg Hong Kong

Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.

With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.

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