Media OutReach
Dubai Cares, UAE Food Bank and Choithrams launch fifth “Double Blessings” Ramadan campaign, uniting the community in giving as one family
Popular campaign continues to support education and food security programmes across vulnerable communities, reaching hundreds and thousands of beneficiaries
DUBAI, UNITED ARAB EMIRATES – EQS Newswire – 10 February 2026 – Choithrams (www.Choithrams.com), the UAE’s favourite community supermarket brand, has launched the fifth edition of its “Double Blessings” Ramadan campaign, strengthening its partnership with Dubai Cares and the UAE Food Bank, both operating under the umbrella of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The initiative, now a familiar fixture of the holy month, seeks to mobilise residents and visitors alike in support of education and food‑relief programmes for communities most in need.
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Running until the end of March 2026, the campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at www.Choithrams.com. All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally.
L.T. Pagarani, Chairman of Choithrams Group, said: “Double Blessings has grown into a shared tradition of giving, shaped by the generosity of our customers and partners. Each year, we witness how small acts of kindness multiply into meaningful impact. We are grateful for the support of our customers, partners and stakeholders and remain committed to ensuring that the spirit of Ramadan reaches those who need it most.”
Double Blessings has grown into a shared tradition of giving, shaped by the generosity of our customers and partners
Now recognised as one of the UAE’s most consistent community‑driven Ramadan initiatives, Double Blessings continues to bring together diverse groups—residents, tourists, families, and young volunteers—around a common purpose: extending compassion beyond one’s immediate circle.
Dubai Cares, which has partnered with Choithrams since 2007, said the initiative continues to play a role in sustaining education programmes in communities facing protracted crises. “The needs are growing, not shrinking,” said Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares. “Partnerships like this allow us to maintain support for children whose access to education is fragile at the best of times. Ramadan is a moment when the UAE comes together, and we hope that momentum carries through this year as well.”
The UAE Food Bank, which distributes donated meals through its network of partners, said the 2026 campaign aligns with the country’s designation of the year as the Year of the Family.
Manal Obaid Bin Yaroof, Head of the Executive Team of the UAE Food Bank, said: “This campaign reflects the UAE Food Bank’s commitment to strengthening food security while reinforcing the values of compassion, solidarity, and shared responsibility that define our society, particularly during the holy month of Ramadan. By supporting families in need, we are not only addressing food insecurity, but also contributing to stronger, more resilient communities. Initiatives such as Double Blessings demonstrate how collaboration between the public, private, and humanitarian sectors can translate generosity into meaningful, lasting impact.”
Every year, Choithrams’ Double Blessings campaign continues to demonstrate how corporate partnerships, community participation and humanitarian values can converge to deliver tangible, life‑changing support during the holy month.
Distributed by APO Group on behalf of Choithram International Foundation.
Download Image:https://apo-opa.co/3O2v1oR (Running until the end of March 2026, the Double Blessings campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at Choithrams.com; All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally (Photo Courtesy: Dubai Cares)
Download Audio:https://apo-opa.co/3O6SOE7 (Dubai Cares, UAE Food Bank and Choithrams launch fifth “Double Blessings” Ramadan campaign, uniting the community in giving as one family)
Download Video: https://apo-opa.co/4trrNv3 (Running until the end of March 2026, the Double Blessings campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at Choithrams.com; All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally (Photo Courtesy: Dubai Cares))
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About Choithrams:
Choithrams is a successful group with associates in diverse fields including manufacturing, distribution, commodities, retailing This rich combination brings to the group a huge fund of experience and resources. Choithrams came to UAE in 1974 and its chain of over 50 supermarkets have made it a household name in the Emirates.
Follow us on Twitter at @ choithramsuae or check our website: www.Choithrams.com
About Dubai Cares:
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 116 million beneficiaries in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit www.DubaiCares.ae
About UAE Food Bank:
The UAE Food Bank is a non-profit charitable organisation launched January 4th 2017 under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
It is committed to distributing food to those in need while eliminating food waste by collaborating with local authorities, as well as local and international charities, to create a comprehensive ecosystem to efficiently store, package and distribute excess fresh food from hotels, restaurants, and supermarkets. It is the first Food Bank in the United Arab Emirates.
Signals Plan to Make Malaysia Regional Compliance Hub
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.
Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.
Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.
“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”
Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.
XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
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As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.
The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.
While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.
Diverse traditions, shared aspirations
In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.
A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.
Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).
As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.
“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”
The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.
Cultural dialogue: From global stage to daily life
The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.
Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.
The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.
This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.
The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.
Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.
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Media OutReach
De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
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