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Coca-Cola Lunar New Year 2026 Refreshes Beloved Traditions by Inviting Gen Z to Co-Create Local Celebrations Across Southeast Asia
This year’s Lunar New Year/ Tết campaign focuses on re-engaging Gen Z as the new torchbearers of tradition, encouraging them to carry the New Year celebration forward by honouring its meaning while expressing it in their own creative ways — side by side with parents, grandparents, and extended family.
The campaign was built from ground up with local teams, allowing each country to lead with its own cultural stories, symbols, and rituals while being quietly connected by a shared idea of co-creation and togetherness.
“Our ambition with Lunar New Year/Têt was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them,” says Tin Le Trung, Coca-Cola Trademark Category Lead in ASEAN & South Pacific. “Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them but to refresh them. Whether it’s re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared.”
A Shared Festive Look, Brought to Life Through Local Craft
At the heart of the campaign is a festive visual identity inspired by Asian craftsmanship, created in partnership with global brand and design consultancy Elmwood. Seen on cans, packaging, retail displays, and digital touchpoints, the system unifies the shared festive foundation, while giving each market the freedom to express its own cultural character.
Across markets, the idea of bringing generations together, like threads woven into a single celebration, shapes how the campaign comes to life. From storytelling and social content to live experiences and festive packaging, each activation invites people not just to enjoy Lunar New Year, but to take part in creating it together.
- Celebration in Every Detail: Fireworks – universal symbols of joy and new beginnings – are reimagined through the lens of Asian craftsmanship. The design incorporates textural details developed with cultural inspiration from Asia’s intricate embroidery, Vietnamese brocade, and Peranakan beadwork, creating a modern, inclusive style that reflects regional diversity and artistry.
- Standout Shelf Presence: Anchored by the auspicious Golden Swallows in flight alongside peach/apricot blossoms and lucky red money envelopes to symbolize and encourage family connection (in Vietnam), and limited-edition can designs featuring bold, spirit horses charging alongside flowers, ingots, oriental fans, and bamboo – each a symbol of fortune, longevity, and success (in Singapore Malaysia) – the designs make every Coca-Cola pack a collectible festive keepsake and a meaningful gift for family and loved ones.
“Our ambition was to create an identity that feels universally festive yet deeply local. For example, brocade isn’t just textile, it’s storytelling that celebrates and unites the 54 diverse ethnic groups in Vietnam,” said Lisa Balm, Executive Creative Director, Elmwood Asia. “The embroidery and weaving technique evoke intricate detail and richness, creating a culturally layered aesthetic that feels both intimate and celebratory. By focusing on shared symbols and reimagining them through the artistry and cultural depth of Asian craftsmanship, we created a single visual language that successfully translates across Tet and Lunar New Year.”
Locally focused Creative Platforms in Action
Vietnam: ‘Weaving a New Tet’
In Vietnam’s fast emerging, tech savvy market, the campaign theme “Dệt Nên Tết Mới” (“Weave a New Tet”) encourages Gen Z to create new traditions with their families. At the heart of the campaign lies a short film ‘Stitched Together’ which tells a story of a traditional family reunion, brought to life by innovative AI technology. The film is centred on the Vietnamese brocade art form, with every character, object & gesture in the film. The campaign is further amplified with a mini three-episode social film series where each episode heroes a Tet cultural item reimagined through modern visual storytelling, encouraging families to see familiar traditions into a new light.
- For Gen Z, TET meals often feel predictable. The Coke Half-Half Tablecloth transforms the dining table into a festive centerpiece, visually dividing the table into two halves: one for honoring beloved Tet classics and the other for showcasing modern global flavors Gen Z craves. To inspire creativity, Coca‑Cola released a curated collection of Half-Half table ideas, blending traditional dishes with bold twists like sushi rolls, tacos, and fusion sliders.
- Coke Drinkable Pháo, inspired by the crackle of firecrackers, adds a playful layer of interaction. The episode features a Vietnamese family coming together to thread strings through iconic Coca-Cola cans, tying them together to create a vibrant, eye-catching red firecracker display that is both modern and traditional. The “click” of a can opening not only signals the start of a refreshing sip but also heralds the grand beginning of the Tet celebration. Everyone lends a hand, chatting as they work – this is when the whole family “weaves” a new New Year by drawing closer together, transforming the often tedious task of cleaning into a bonding moment filled with laughter.
- Coke Red Envelope: For Gen Z, the age-old Lì Xì tradition often feels like a draining ritual. The reimagined “Lì Xì from the heart” reimagines the traditional red envelope, turning it from a simple, functional gift into something deeply meaningful. Beyond lucky banknotes, each envelope holds priceless treasures from the giver’s heart: an old family photo with the promise ‘Let me take care of the family matters,’ a handwritten note telling his sister to ‘always smile brightly,’ and even a jogging date for his younger brother—each one celebrating connection, creativity and care.
Singapore & Malaysia: A Cross‑Border LNY Anthem
In Singapore and Malaysia, where festive music powers connection across generations, the theme “Grab a Coke & Huat Together this New Yearl” centers on an original Lunar New Year Anthem, 可口可樂，共創好年” that anchors a wider social-first and on-ground celebration, encouraging participation across generations both online and offline.
- Music for All Generations: The song blends festive orchestration with contemporary Pop and Rap, performed by 3P (Malaysia) and Mayiduo (Singapore), and was developed hand‑in‑hand with local teams to reflect cross‑border festive traditions. From decorating homes with modernised calligraphy scrolls to gifting blind boxes in place of traditional angpaos, the music video showcases generations for all ages coming together, bridged through meaningful experiences led by Gen Z.
- Immersive On Ground Experiences: In the bustling hearts of Singapore and Malaysia, vibrant experiential activations come to life, inviting families to enjoy and immerse themselves in a rich tapestry of uplifting activities such as calligraphy, fortune telling, and creating their own version of the Lunar New Year anthem.
From Social to Store
Designed as a fully integrated campaign, the Coca-Cola Lunar New Year / Tet 2026 celebrations unfold across social storytelling, live experiences, festive packaging, and in-store moments. From shareable films and music-led participation to large-scale festive activations and easy access at retail, the campaign connects celebrations with everyday moments – making it simple for families to take part whether at home, online, or in-store.
Partnerships with Grab, e-commerce platforms, supermarkets, and convenience stores ensure that festive moments flow naturally from celebration to purchase, supporting both traditional trade and modern retail.
By placing local culture and human creativity at the centre, and by inviting Gen Z to play an active role in preserving Lunar New Year traditions, Coca-Cola shows how brands can help keep cultural celebrations meaningful – not by standing apart from tradition but by celebrating it together with the people who will carry it forward.
For more information, visit www.cocacola.com or follow Coca-Cola on Facebook and Instagram.
Hashtag: #Cocacola
The issuer is solely responsible for the content of this announcement.
About Coca-Cola ASEAN & South Pacific
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.
Together with our bottling partners, we help bring economic opportunity to local communities across the region.
Learn more at www.coca-colacompany.com and follow us on X, Instagram, Facebook, and LinkedIn.
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A Pandastic Summer Birthday Celebration at Ocean Park Chance to win the all-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV
Even more exciting, visitors could take home fabulous prices, including the newly launched MAXUS MIFA 7 PLUS, the mid-size family pure electric MPV – by entering the Summer Joy Lucky Draw* on every eligible visit during the promotion period of 3 July and 31 August 2026!
Birthday photo spots and Panda Friends encounters
Celebrate the pandas’ special days with pandastic photo opportunities across the Park. Capture snapshots at the main entrance’s gigantic birthday countdown zone. Don’t miss the charming 5-metre-tall Giant Panda Birthday Bun Tower at Waterfront Plaza, adorned with piles of pink birthday buns to celebrate the pandas’ birthdays in true Hong Kong style.
Explore the Panda Friends Cute & Cuddly zone at Eco-Herbal Trail, featuring over 60 Panda Friends sculptures, each carrying magnifying sunglasses and cameras, ready to discover the wonders of nature.
The precious panda moments
Relive the heartwarming journey of all six giant pandas at the Pandastic Happy Moments exhibit next to the Hong Kong Jockey Club Sichuan Treasures. This special display showcases precious footage commemorating the rapid growth of twins Jia Jia and De De and other adorable life stages from all the giant panda members. It is a truly unmissable experience for all panda enthusiasts.
Fans can also visit the Giant Panda Fans Zone near the exhibit, created for fans to meet and connect and exchange their own handmade crafts and treasured panda keepsakes until 31 August 2026!
Summer splashing fun with Panda Friends
Dive into body-cooling water fun at the Panda Friends Splashy Birthday Camp outside Applause Pavilion. Experience the thrill of dashing through giant water curtains or facing a massive waterfall-style deluge from the mega water bucket. Unleash your playful instincts with all-time favourite water bomb fights at Panda Friends Water Bomb Fun or get caught in refreshing water gun ambushes from Ocean Park’s special Celebration Squad during their energetic Pandastic Birthday Splash, featuring adorable dance routines inspired by the panda twins.
Delightful entertainment and limited-edition performances
The highly-anticipated Pandastic Summer Birthday Spectacular features giant inflatable Panda Friends roaming the Park, accompanied by various performance groups delivering vibrant songs and dances at the Pawsome Summer Party on 8, 15 and 16 August 2026. Ocean 6N1 dress up with their special birthday outfits and showcase incredible singing and dancing in All Star Jam talent show. Whiskers & Friends will also give a birthday edition special performance at Ocean Park Star Match. Ocean Park’s lively roving band will also keep the festive atmosphere high.
Exclusive collectibles
Commemorate the twins’ second birthday with exclusive, limited-edition Giant Panda Birthday stamps. Collect all the stamps from designated Park locations to complete your very own beautiful birthday card. Test your skills and reflexes at interactive game booths to win special prizes. The talented coloured-chalk artists painting adorable giant panda figures in the Park.
Adorable merchandise and food and beverage
Check out our adorable Panda Friends Summer Collection, vibrant with colourful and summery designs. Highlights include the Giant Panda Plush Keychain Blind Box, featuring all the Panda Friends in their cutest summer outfits. Jia Jia and De De have transformed into the “Lemon Twins”, starring in a new range of summer essentials to keep everyone cool and refreshed throughout the season. Equally unmissable is the Panda Friends Hong Kong Food Collection, which charmingly captures iconic Hong Kong food elements.
Beyond these, the all-new Ocean Park x Maltese Crossover Series and the Panda Friends Hong Kong Food Collection prize items will be making their way to game booths across the Park, starting from mid-July. On top of that, fans can also look forward to Panda Friends photo frame, claw machines and press penny machines to bring in another level of excitement.
To celebrate the giant pandas’ birthdays, Ocean Park has prepared a tempting lineup of panda-themed treats, including the Panda Twins Mini Burgers and Panda Snack Platter. No birthday celebration is complete without desserts and cakes. The Park has also launched a delightful selection of treats, as well as refreshing snow cones and frozen fruits for visitors to beat the summer heat. What’s more, other restaurants across the Park will be introducing a summer menu featuring fruit-inspired recipes, so you can savour the flavours of summer with surprises in every bite.
Summer Joy Lucky Draw
Adding a final layer of excitement, the Summer Joy Lucky Draw* offers fantastic surprises. From 3 July to 31 August 2026, upon Park admission, visitors can register to participate for a chance to win from over 1,000 prizes with a total value of more than HK$815,000, including the grand prize, a brand-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV worth HK$369,102, sponsored by Inchcape Hong Kong. Every visit offers another chance to win!
Pair up and dive into summer fun with Summer Duo Pass
Pair up with a friend or family for an unforgettable summer adventure and enjoy up to 30% off with the Summer Duo Pass# available from now until 31 August 2026. Weekday tickets for two adults or two kids start at HK$753 and HK$377 respectively, while any-day tickets for two adults or two kids start at HK$861 and HK$430 respectively.
New Get Closer to the Animals experiences
Beyond the panda birthday festivities, Ocean Park is launching two new Get Closer to the Animals programmes. You can enjoy snorkelling in the Park’s world-class aquarium and visit behind the scenes to interact with the mysterious yet adorable sharks and rays for the very first time in the newly launched Fish Friends Face-Off X Shark & Ray Discovery! There is also a new Meerkat Feeding experience for visitors to learn more about these adorable ambassadors!
Elevating the digital visitor experience
To coincide with the launch of Ocean Park’s summer celebrations, Ocean Park is also enhancing its digital experience with a redesigned official website, which features enhanced mobile compatibility and a more intuitive browsing experience across all devices. This new website supersedes the previous mobile application and enables viewers to access the latest park information anytime, anywhere on one platform.
Ocean Park Named “Muslim-friendly Attraction of The Year”
Ocean Park has been named Muslim-friendly Attraction of The Year at the prestigious Halal in Travel Awards 2026 organised by CrescentRating, the world’s leading consultant on Muslim-friendly tourism. This recognition highlights the Park’s dedication to welcoming diverse guests through comprehensive facilities, including dedicated prayer rooms and an expanded portfolio of Halal-certified dining options like the recently certified Bayview Restaurant. With this milestone, Ocean Park looks forward to welcoming even more international visitors to experience its unique blend of conservation, entertainment, and exceptional cultural hospitality.
*The Summer Joy Lucky Draw (Trade Promotion Competition Licence Number: 61599) will be held from 3 July to 31 August 2026. Terms and conditions apply. For eligibility, registration procedures and promotion details, please visit https://www.oceanpark.com.hk/en/a-day-at-the-park/events/summer-joy-lucky-draw
# Terms and conditions apply. For information of the Summer Duo Pass, please visit: https://www.oceanpark.com.hk/en/ticket-offer/admission-ticket-special-offers
Hashtag: #OceanPark
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Nanyang Optical Co. Pte Ltd (In Liquidation) Announces Tender Sale of Optical Inventory Located in Shenzhen, China
https://www.instagram.com/rkco_pte_ltd
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Robert Khan & Co Pte Ltd
We are a team of International Business Assets Consultants focused on the marketing & valuation of unique & interesting projects. We believe that “Valuation is more Art than Science”. Every asset, machine or even a piece of jewellery is unique and imbued with their own story. With over 20 years of experience uncovering unique stories across an exhaustive range of asset classes, we offer our clients our experienced eye, keen ears and interested heart to curate projects and realise their project objectives. Our services include valuation, marketing & sale of various asset classes locally and internationally.
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Hong Kong Disneyland Continues to Enhance Guest Experience Through Flexible Weather Adaptation Measures
From cooling facilities and shaded rest areas to flexible operational arrangements, the initiatives are designed to provide more choices and added ease for both guests and cast members during the summer months.
Additionally, HKDL has introduced an exclusive “Summer Chill” 4PM Ticket Offer for Hong Kong residents. Guests can enjoy the park from 4:00pm onwards, helping them avoid the hottest hours or periods of heavy rain, with prices starting at just HK$480.
Guests are also encouraged to stay hydrated and explore the resort’s wide selection of indoor attractions and entertainment offerings during the hottest hours of the day.
Weather-Conscious Design for a Better Guest Experience
The guest experience is supported by the resort’s planning and operations through a combination of environmental design and infrastructure enhancements. Disney Imagineers use detailed studies of sunlight, temperature, humidity and wind, supported by advanced computer simulations, to assess conditions across different areas of the park and guide design decisions.
For instance, Wayfinders’ Table in Adventureland was designed with sun exposure and ventilation needs in mind. Through the use of hard roof materials and thoughtful airflow planning, the design helps reduce heat buildup while providing shelter from rain.
Canopies, trees and fans are also used for the outdoor stage show “Moana: A Homecoming Celebration” to provide shade and added relief. The park also preserves and plants trees more extensively to provide additional natural shade.
Enhancing Infrastructure to Adapt to Changing Weather Conditions
HKDL has strengthened its guest-focused infrastructure to help improve airflow and provide added cooling support in various summer weather conditions. Energy-efficient ceiling fans operate at entrances and ticketing areas, while upgraded axial fans enhance airflow in queuing zones.
The park now features approximately 860 fans, with mobile units deployed flexibly to provide cooling support where they are needed most, particularly in high-traffic areas. Portable air-conditioning units have also been added in select outdoor zones to further support ventilation.
Mist cooling systems are also available at multiple outdoor locations, while additional shade structures have been added to queuing and dining areas.
Over 40 free water dispensers are provided across the resort, with nearly half already upgraded to dispense water 50% faster, helping guests rehydrate more conveniently throughout their visit.
Supporting Cast Members Through Changing Weather Conditions
With cast member safety as a top priority, HKDL continuously reviews operational measures to support frontline teams working outdoors in varying weather conditions. Cast members are dressed in outdoor costumes made with breathable, moisture-wicking fabrics, while additional rest breaks, hydration support and access to cooling facilities are provided during periods of extreme heat and humidity.
The resort closely monitors weather conditions and proactively adjusts outdoor show schedules whenever Heat Stress at Work Warnings are issued.
Disney Ambassadors also distribute electrolyte drink powder and chilled water bottles to frontline cast members working in outdoor areas.
Cooling Fun with Pixar Summer Fest
HKDL integrates cooling moments into storytelling. Guests can conveniently transition between a wide variety of indoor attractions, dining venues and entertainment offerings located throughout the resort, helping the magic continue in changing weather conditions.
The newly launched “Pixar Summer Fest” invites guests to beat the heat with immersive entertainment. The “Pixar Water Play Street Party!” welcomes guests to join beloved Pixar characters in a lively water parade, offering refreshing fun as part of the festive atmosphere.
Guests can also chill out with refreshing Pixar-themed treats, including Lime Dole Whip with Pineapple Slush Float at Jessie’s Snack Roundup, Monsters, Inc.-inspired Mike Wazowski Ice Cream Bar, Toy Story Alien Ice Cream Bar, and Sulley-inspired Mint Chocolate Flavored Soft Serve. These playful creations offer visual delight and refreshing summer treats for guests.
Exclusively for Hong Kong residents, the “Summer Chill” 4PM Ticket offers later entry to the park for just HK$480, allowing guests to enjoy an afternoon-to-evening “Pixar Summer Fest” experience.
Hashtag: #HongKongDisneyland
The issuer is solely responsible for the content of this announcement.
