Media OutReach
Coca-Cola Lunar New Year 2026 Refreshes Beloved Traditions by Inviting Gen Z to Co-Create Local Celebrations Across Southeast Asia
This year’s Lunar New Year/ Tết campaign focuses on re-engaging Gen Z as the new torchbearers of tradition, encouraging them to carry the New Year celebration forward by honouring its meaning while expressing it in their own creative ways — side by side with parents, grandparents, and extended family.
The campaign was built from ground up with local teams, allowing each country to lead with its own cultural stories, symbols, and rituals while being quietly connected by a shared idea of co-creation and togetherness.
“Our ambition with Lunar New Year/Têt was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them,” says Tin Le Trung, Coca-Cola Trademark Category Lead in ASEAN & South Pacific. “Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them but to refresh them. Whether it’s re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared.”
A Shared Festive Look, Brought to Life Through Local Craft
At the heart of the campaign is a festive visual identity inspired by Asian craftsmanship, created in partnership with global brand and design consultancy Elmwood. Seen on cans, packaging, retail displays, and digital touchpoints, the system unifies the shared festive foundation, while giving each market the freedom to express its own cultural character.
Across markets, the idea of bringing generations together, like threads woven into a single celebration, shapes how the campaign comes to life. From storytelling and social content to live experiences and festive packaging, each activation invites people not just to enjoy Lunar New Year, but to take part in creating it together.
- Celebration in Every Detail: Fireworks – universal symbols of joy and new beginnings – are reimagined through the lens of Asian craftsmanship. The design incorporates textural details developed with cultural inspiration from Asia’s intricate embroidery, Vietnamese brocade, and Peranakan beadwork, creating a modern, inclusive style that reflects regional diversity and artistry.
- Standout Shelf Presence: Anchored by the auspicious Golden Swallows in flight alongside peach/apricot blossoms and lucky red money envelopes to symbolize and encourage family connection (in Vietnam), and limited-edition can designs featuring bold, spirit horses charging alongside flowers, ingots, oriental fans, and bamboo – each a symbol of fortune, longevity, and success (in Singapore Malaysia) – the designs make every Coca-Cola pack a collectible festive keepsake and a meaningful gift for family and loved ones.
“Our ambition was to create an identity that feels universally festive yet deeply local. For example, brocade isn’t just textile, it’s storytelling that celebrates and unites the 54 diverse ethnic groups in Vietnam,” said Lisa Balm, Executive Creative Director, Elmwood Asia. “The embroidery and weaving technique evoke intricate detail and richness, creating a culturally layered aesthetic that feels both intimate and celebratory. By focusing on shared symbols and reimagining them through the artistry and cultural depth of Asian craftsmanship, we created a single visual language that successfully translates across Tet and Lunar New Year.”
Locally focused Creative Platforms in Action
Vietnam: ‘Weaving a New Tet’
In Vietnam’s fast emerging, tech savvy market, the campaign theme “Dệt Nên Tết Mới” (“Weave a New Tet”) encourages Gen Z to create new traditions with their families. At the heart of the campaign lies a short film ‘Stitched Together’ which tells a story of a traditional family reunion, brought to life by innovative AI technology. The film is centred on the Vietnamese brocade art form, with every character, object & gesture in the film. The campaign is further amplified with a mini three-episode social film series where each episode heroes a Tet cultural item reimagined through modern visual storytelling, encouraging families to see familiar traditions into a new light.
- For Gen Z, TET meals often feel predictable. The Coke Half-Half Tablecloth transforms the dining table into a festive centerpiece, visually dividing the table into two halves: one for honoring beloved Tet classics and the other for showcasing modern global flavors Gen Z craves. To inspire creativity, Coca‑Cola released a curated collection of Half-Half table ideas, blending traditional dishes with bold twists like sushi rolls, tacos, and fusion sliders.
- Coke Drinkable Pháo, inspired by the crackle of firecrackers, adds a playful layer of interaction. The episode features a Vietnamese family coming together to thread strings through iconic Coca-Cola cans, tying them together to create a vibrant, eye-catching red firecracker display that is both modern and traditional. The “click” of a can opening not only signals the start of a refreshing sip but also heralds the grand beginning of the Tet celebration. Everyone lends a hand, chatting as they work – this is when the whole family “weaves” a new New Year by drawing closer together, transforming the often tedious task of cleaning into a bonding moment filled with laughter.
- Coke Red Envelope: For Gen Z, the age-old Lì Xì tradition often feels like a draining ritual. The reimagined “Lì Xì from the heart” reimagines the traditional red envelope, turning it from a simple, functional gift into something deeply meaningful. Beyond lucky banknotes, each envelope holds priceless treasures from the giver’s heart: an old family photo with the promise ‘Let me take care of the family matters,’ a handwritten note telling his sister to ‘always smile brightly,’ and even a jogging date for his younger brother—each one celebrating connection, creativity and care.
Singapore & Malaysia: A Cross‑Border LNY Anthem
In Singapore and Malaysia, where festive music powers connection across generations, the theme “Grab a Coke & Huat Together this New Yearl” centers on an original Lunar New Year Anthem, 可口可樂，共創好年” that anchors a wider social-first and on-ground celebration, encouraging participation across generations both online and offline.
- Music for All Generations: The song blends festive orchestration with contemporary Pop and Rap, performed by 3P (Malaysia) and Mayiduo (Singapore), and was developed hand‑in‑hand with local teams to reflect cross‑border festive traditions. From decorating homes with modernised calligraphy scrolls to gifting blind boxes in place of traditional angpaos, the music video showcases generations for all ages coming together, bridged through meaningful experiences led by Gen Z.
- Immersive On Ground Experiences: In the bustling hearts of Singapore and Malaysia, vibrant experiential activations come to life, inviting families to enjoy and immerse themselves in a rich tapestry of uplifting activities such as calligraphy, fortune telling, and creating their own version of the Lunar New Year anthem.
From Social to Store
Designed as a fully integrated campaign, the Coca-Cola Lunar New Year / Tet 2026 celebrations unfold across social storytelling, live experiences, festive packaging, and in-store moments. From shareable films and music-led participation to large-scale festive activations and easy access at retail, the campaign connects celebrations with everyday moments – making it simple for families to take part whether at home, online, or in-store.
Partnerships with Grab, e-commerce platforms, supermarkets, and convenience stores ensure that festive moments flow naturally from celebration to purchase, supporting both traditional trade and modern retail.
By placing local culture and human creativity at the centre, and by inviting Gen Z to play an active role in preserving Lunar New Year traditions, Coca-Cola shows how brands can help keep cultural celebrations meaningful – not by standing apart from tradition but by celebrating it together with the people who will carry it forward.
For more information, visit www.cocacola.com or follow Coca-Cola on Facebook and Instagram.
Hashtag: #Cocacola
The issuer is solely responsible for the content of this announcement.
About Coca-Cola ASEAN & South Pacific
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.
Together with our bottling partners, we help bring economic opportunity to local communities across the region.
Learn more at www.coca-colacompany.com and follow us on X, Instagram, Facebook, and LinkedIn.
- Long range, premium comfort, and five-star safety—the CHANGAN DEEPAL S05 delivers a high-tech electric driving experience.
- Cutting-edge EV technology that brings together global design, engineering, and manufacturing.
BIRMINGHAM, UK – Media OutReach Newswire – 14 March 2026 – Changan UK has launched the all-electric CHANGAN DEEPAL S05, a compact C-SUV blending premium design, intelligent technology, and everyday practicality.
“The CHANGAN DEEPAL S05 is designed for people who want an electric SUV that fits effortlessly into everyday life,” Nic Thomas, Managing Director of Changan UK, said, “It delivers reassuring performance, thoughtful comfort, and technology that simply works—all without the premium price tag. ”
The CHANGAN DEEPAL S05: Range, Comfort, Safety
Powered by a 68.8kWh LFP battery, the CHANGAN DEEPAL S05 delivers WLTP ranges of up to 303 miles (RWD) and 278 miles (AWD). Inside, the aircraft-inspired cockpit features vegan leather heated and ventilated front seats, including a full-recline zero gravity passenger seat. A 15.4-inch rotating touchscreen, AR-HUD, 14-speaker audio system, and wireless smartphone connectivity complete the high-tech cabin.
Safety is central to the CHANGAN DEEPAL S05, earning it a five-star Euro NCAP rating. It comes standard with 17 intelligent driver assistance systems, enabling L2 autonomous driving through a network of cameras, radars, and ultrasonic sensors—including a 540-degree surround-view camera system.
More Than a Model: How the CHANGAN DEEPAL S05 Embodies a Global Vision
Changan is now present in 16 European markets, with launches in Italy, Spain, and Poland coming soon. The UK anchors this footprint as a strategic hub for local development. Leading this momentum is the CHANGAN DEEPAL S05, a model built on a truly global foundation. Designed at Changan Design Center Europe in Turin and calibrated at the Changan UK R&D Centre in Birmingham, it has been meticulously tuned for local roads.
For the UK market, the CHANGAN DEEPAL S05 is produced at Changan Rayong Factory in Thailand—established in 2023 as a dedicated hub for global right-hand drive markets. With approximately 60% local sourcing, the facility ensures consistent quality, testing, and supply, while its strategic location enables worldwide logistics. More than a new model, the S05 stands as a testament to Changan’s global ambitions—integrating design, engineering, and production across continents to deliver a truly international electric vehicle.
Hashtag: #Changan
The issuer is solely responsible for the content of this announcement.
Media OutReach
The Hong Kong Institution of Engineers 50th Anniversary “Together we RISE” Carnival Opens
Featuring Over 40 Interactive and Game Booths Showcasing Engineering Innovation
HONG KONG SAR – Media OutReach Newswire – 14 March 2026 – To celebrate its 50th Anniversary, The Hong Kong Institution of Engineers (hereafter “the HKIE”) has organised “The HKIE ‘Together we RISE’ Carnival” (hereafter “the Carnival”) at High Lawn, Art Park, WestK. The opening ceremony took place today, officiated by Ms Bernadette LINN Hon Ho, JP, Secretary for Development of the HKSAR Government; Mr YE Shuiqiu, Deputy Director-General of the Department of Educational, Scientific and Technological Affairs of the Liaison Office of the Central People’s Government in the Hong Kong Special Administrative Region; Ir Ricky LAU Chun Kit, JP, Permanent Secretary for Development (Works); and Ir The Hon Aaron BOK Kwok Ming, Legislative Council Member (Functional Constituency – Engineering) cum Past President of the HKIE. They were joined by Ir Alice CHOW, President of the HKIE; Ir Prof Frank CHAN Fan, GBS, JP, Senior Vice President of the HKIE; Ir Rupert LEUNG Kwok Yiu, Vice President of the HKIE; Ir William LUK Wai Lam, Vice President of the HKIE and Ir Prof Alfred SIT Wing Hang, GBS, JP, Chief Executive and Secretary of the HKIE to kick off this two-day event.
With the theme “Together we RISE”, the Carnival aims to highlight the engineering profession’s outstanding contributions to social progress, technological innovation, and sustainable development. Running from 14-15 March, the Carnival features over 40 interactive booths and game zones designed by various organisations and HKIE divisions. The booths showcase exciting innovations including robot and robot dog demonstrations, model displays, VR experiences, UAV flight simulators, a water pumping robot, and more, offering enjoyable, hands-on exploration of the diversity and fun of engineering for the whole family over the weekend.
The Carnival also features a travelling exhibition, “Engineering Legacy: 50 Years of Excellence”, celebrating 19 excellent engineering projects honoured with The HKIE 50th Anniversary Legacy Award. The exhibition highlights the remarkable achievements and milestones that have shaped Hong Kong’s engineering landscape over the past five decades. In addition, the winning entries from the “Together we RISE” school competition held by the HKIE earlier will be showcased, reflecting the creativity and imagination of the younger generation in building sustainable and innovative cities.
Ir Alice CHOW, President of The Hong Kong Institution of Engineers, remarked, “The Hong Kong Institution of Engineers has grown alongside Hong Kong over the past 50 years, witnessing and contributing to many of the city’s landmark infrastructure and urban development projects. Through the Carnival, we hope the public can gain a deeper understanding of the vital role engineers play in society, while inspiring the younger generation’s interest and creativity in the engineering profession. ‘Together we RISE’ is not just a theme; it also expresses our commitment to fostering innovation, uniting the industry, and building the future, leveraging Hong Kong’s unique advantages of being ‘backed by our motherland and connected to the world’!”
The HKIE 50th Anniversary “Together we RISE” Carnival
| Date and time: | 14 March 2026 (Sat) 10am-6pm
15 March 2026 (Sun) 10am-6pm |
| Location: | High Lawn, Art Park, WestK |
| Fee: | Free of charge |
Hashtag: #HKIE
The issuer is solely responsible for the content of this announcement.
About the HKIE
The Hong Kong Institution of Engineers (HKIE) – previously The Engineering Society of Hong Kong – was founded in 1947. In 1975, the HKIE was incorporated under The Hong Kong Institution of Engineers Ordinance, Chapter 1105 of the Laws of Hong Kong. Today the HKIE has over 32,000 members, of which around 17,000 are Corporate Members.
The Institution aims to bring together engineers of different disciplines for their common good. The HKIE is committed to upholding the quality of membership, and sets standards for the training and admission of engineers from 22 engineering disciplines. It also has strict rules governing members’ conduct and is dedicated to raising the ethical standards of professional engineers in Hong Kong. For more information about the HKIE, please visit 
https://hkie.org.hk
Elevating the High-Net-Worth and Ultra-High Net-Worth Experience through Orchestrated Wealth and Legacy Advisory
HONG KONG SAR – Media OutReach Newswire – 14 March 2026 – AIA Hong Kong announced the opening of the AIA Alta Prestige Wealth Centre at AIA Central, marking a significant milestone in the evolution of AIA Alta, its exclusive proposition for High‑Net‑Worth (HNW)1 and Ultra‑High‑Net‑Worth (UHNW) customers2. Purpose‑built in Central, the Centre is housed within AIA Central—a landmark commercial building wholly owned by AIA Group—at the heart of the city’s financial district. The Centre is designed to serve customers with increasingly complex, multi‑market wealth, health and legacy planning needs through a highly integrated and personalised advisory experience.
Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said: “Since 2023, we have continued to strengthen our HNW proposition and see strong growth potential in this segment. In an increasingly dynamic global environment, enduring wealth, health and legacy planning have become more critical than ever.
We are elevating the HNW experience and expanding into the UHNW market as these customers seek more than insurance—looking for coordinated wealth and legacy advisory from a long-term partner who can guide them through complexity with clarity and confidence. The opening of the AIA Alta Prestige Wealth Centre is a pivotal step, supported by our HNW Dedicated Team and international partners, to help customers achieve an optimal balance of health and wealth.”
At the Heart of Hong Kong’s Financial District
Formerly known as the AIA Alta Wealth Management Centre in Causeway Bay, the Centre was established as the first# of its kind within Hong Kong’s insurance industry to provide professional wealth management services. Now housed within AIA Central, the AIA Alta Prestige Wealth Centre& offers unparalleled proximity to the city’s financial ecosystem. This strategic location enables seamless connection with private banks, professional firms and international institutions that play a critical role in multi‑market wealth structuring and legacy planning.
A Refined Advisory Experience
The Centre has been purpose‑designed to deliver a more orchestrated and holistic advisory experience. Supported by AIA’s HNW Dedicated Team and a network of international organisations, HNW customers can access advisory services on trust, legacy, tax, legal and family office matters within a single private setting. By bringing these capabilities together across every stage of the wealth and legacy planning journey, the Centre reduces fragmentation and empowers customers to make more confident, informed decisions.
A distinctive feature of the Centre is its bespoke hospitality offering, with dining prepared by AIA’s own corporate dining team. Thoughtfully curated food and beverage selections complement advisory engagements within a calm and private environment. Visitors may also explore the History Wall, which traces AIA Group’s century‑long legacy in Asia and its enduring commitment to customers across generations, while enjoying panoramic views of Victoria Harbour, taking in Hong Kong’s iconic skyline and landmarks such as the Hong Kong Observation Wheel.
Purpose‑Led Design
Guided by AIA’s commitment to sustainability, the Centre’s design reflects ESG‑informed principles through material storytelling. Reclaimed elements—from ocean‑recovered fragments to repurposed glass, metal and wood—are thoughtfully re‑crafted to symbolise restoration, renewal and continuity, expressing AIA Alta’s belief that sustainability is a lived philosophy that preserves value, honours origins and supports enduring legacies across generations.
A Trusted Proposition for HNW Families
The strength of the AIA Alta proposition is underpinned by strong customer recognition. For years, AIA has been recognised as Hong Kong’s most popular insurance brand among HNW individuals%, reflecting sustained trust in its ability to support HNW families. Looking ahead, AIA Alta will continue to support customers through its integrated pillars of Wealth and Health, complemented by meaningful experiences and curated privileges offered through AIA Alta Club—empowering customers to truly live Healthier, Longer, Better Lives.
- The above information provided herein shall not be construed as providing, selling, or soliciting the purchase of any insurance products or services outside Hong Kong and/or Macau, nor does it constitute any sales advice, product recommendation, or any form of service offer. Where the offering or sale of insurance products is prohibited under the laws of any jurisdiction outside Hong Kong and/or Macau, AIA shall not engage in such activities within that jurisdiction. AIA does not provide or sell insurance products or services in any territory other than Hong Kong and/or Macau. The above information is for reference purposes only and does not include detailed terms, conditions, or risk disclosures associated with the relevant products.
- AIA reserves the right to amend, suspend or terminate the Services, any part thereof, service provider(s) or change any terms and conditions relating thereto at any time without prior notice at its absolute discretion.
Hashtag: #AIA
The issuer is solely responsible for the content of this announcement.
About AIA Hong Kong & Macau
AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have about 18,000 financial planners*, as well as an extensive network of independent financial advisors, brokerage and bancassurance partners. We serve over 3.6 million customers^, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high-net-worth customers.
* As at 30 June 2025
^ Including AIA Hong Kong and AIA Macau’s individual life, group insurance and pension customers (as at 30 June 2025)
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