Media OutReach
Dubai Cares, UAE Food Bank and Choithrams launch fifth “Double Blessings” Ramadan campaign, uniting the community in giving as one family
Popular campaign continues to support education and food security programmes across vulnerable communities, reaching hundreds and thousands of beneficiaries
DUBAI, UNITED ARAB EMIRATES – EQS Newswire – 10 February 2026 – Choithrams (www.Choithrams.com), the UAE’s favourite community supermarket brand, has launched the fifth edition of its “Double Blessings” Ramadan campaign, strengthening its partnership with Dubai Cares and the UAE Food Bank, both operating under the umbrella of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The initiative, now a familiar fixture of the holy month, seeks to mobilise residents and visitors alike in support of education and food‑relief programmes for communities most in need.
Download Inforgraphic: https://apo-opa.co/4qpRhGo
Running until the end of March 2026, the campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at www.Choithrams.com. All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally.
L.T. Pagarani, Chairman of Choithrams Group, said: “Double Blessings has grown into a shared tradition of giving, shaped by the generosity of our customers and partners. Each year, we witness how small acts of kindness multiply into meaningful impact. We are grateful for the support of our customers, partners and stakeholders and remain committed to ensuring that the spirit of Ramadan reaches those who need it most.”
Double Blessings has grown into a shared tradition of giving, shaped by the generosity of our customers and partners
Now recognised as one of the UAE’s most consistent community‑driven Ramadan initiatives, Double Blessings continues to bring together diverse groups—residents, tourists, families, and young volunteers—around a common purpose: extending compassion beyond one’s immediate circle.
Dubai Cares, which has partnered with Choithrams since 2007, said the initiative continues to play a role in sustaining education programmes in communities facing protracted crises. “The needs are growing, not shrinking,” said Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares. “Partnerships like this allow us to maintain support for children whose access to education is fragile at the best of times. Ramadan is a moment when the UAE comes together, and we hope that momentum carries through this year as well.”
The UAE Food Bank, which distributes donated meals through its network of partners, said the 2026 campaign aligns with the country’s designation of the year as the Year of the Family.
Manal Obaid Bin Yaroof, Head of the Executive Team of the UAE Food Bank, said: “This campaign reflects the UAE Food Bank’s commitment to strengthening food security while reinforcing the values of compassion, solidarity, and shared responsibility that define our society, particularly during the holy month of Ramadan. By supporting families in need, we are not only addressing food insecurity, but also contributing to stronger, more resilient communities. Initiatives such as Double Blessings demonstrate how collaboration between the public, private, and humanitarian sectors can translate generosity into meaningful, lasting impact.”
Every year, Choithrams’ Double Blessings campaign continues to demonstrate how corporate partnerships, community participation and humanitarian values can converge to deliver tangible, life‑changing support during the holy month.
Distributed by APO Group on behalf of Choithram International Foundation.
Download Image:https://apo-opa.co/3O2v1oR (Running until the end of March 2026, the Double Blessings campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at Choithrams.com; All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally (Photo Courtesy: Dubai Cares)
Download Audio:https://apo-opa.co/3O6SOE7 (Dubai Cares, UAE Food Bank and Choithrams launch fifth “Double Blessings” Ramadan campaign, uniting the community in giving as one family)
Download Video: https://apo-opa.co/4trrNv3 (Running until the end of March 2026, the Double Blessings campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at Choithrams.com; All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally (Photo Courtesy: Dubai Cares))
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Hashtag: #CIF #Choithrams
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About Choithrams:
Choithrams is a successful group with associates in diverse fields including manufacturing, distribution, commodities, retailing This rich combination brings to the group a huge fund of experience and resources. Choithrams came to UAE in 1974 and its chain of over 50 supermarkets have made it a household name in the Emirates.
Follow us on Twitter at @ choithramsuae or check our website: www.Choithrams.com
About Dubai Cares:
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 116 million beneficiaries in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit www.DubaiCares.ae
About UAE Food Bank:
The UAE Food Bank is a non-profit charitable organisation launched January 4th 2017 under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).
It is committed to distributing food to those in need while eliminating food waste by collaborating with local authorities, as well as local and international charities, to create a comprehensive ecosystem to efficiently store, package and distribute excess fresh food from hotels, restaurants, and supermarkets. It is the first Food Bank in the United Arab Emirates.
Media OutReach
BrokersThai Data: Local Traders Compare Gold and Crypto Side by Side as Markets Shift
Recent Google search trends in Thailand show continued growth in interest for both asset classes. Gold trading-related searches such as “XAUUSD today” have consistently generated between 1,000 and 10,000 monthly searches over the past year, while cryptocurrency-related keywords including “crypto” have maintained similarly strong search volumes.
The trend is also reflected in internal traffic data from BrokersThai.com. Pages related to Forex brokers for gold trading generated more than 5,000 impressions over the last year, highlighting continued interest from Thai traders seeking reliable broker comparisons and trading cost information.
The data also reveals that cryptocurrencies like Bitcoin are no longer seen as just tools for quick gambling. Instead, users search for risk management, such as how to handle price drops and volatility, spike every time the stock market experiences volatility. This proves that traders are carefully weighing crypto risks against the steady safety of gold.
Justin Grossbard, CEO of BrokersThai.com, commented: “Thai traders are now interested in trading multiple assets, especially gold and Bitcoin, while paying more attention to trading costs and broker transparency. Many traders are carefully comparing spreads and execution speeds to reduce unnecessary trading costs as much as possible.”
The findings indicate that Thai retail traders are adapting to uncertain market conditions by conducting deeper research before making investment decisions. Rather than choosing between gold or Bitcoin, many traders are now using both together — relying on gold to help preserve capital while viewing Bitcoin as a long-term growth opportunity.
For broker comparisons, visit: https://www.brokersthai.com
Hashtag: #BrokersThai
The issuer is solely responsible for the content of this announcement.
Timed ahead of the 2026 summer school holidays, the Group has introduced SBEC Juniors, a new loyalty programme for children and teenagers, alongside the launch of a new family mascot, Bella the Swiss Cow, who joins the much-loved Bernie the Swiss Dog to create a more immersive and welcoming experience for younger guests.
In parallel, SBI is also rolling out special family-focused school holiday offers across participating properties for stays between 10 June and 31 August 2026.
Speaking about the initiatives, Priyanka Kapoor, Group Director – Brand, Marketing & Communications of Swiss-Belhotel International, stated: “Family travel continues to evolve globally, with parents increasingly looking for meaningful, comfortable, and engaging experiences that cater to every generation. At Swiss-Belhotel International, we believe hospitality should create lasting memories not only for adults, but equally for children and teenagers. The introduction of SBEC Juniors, together with our enhanced family offerings and new mascots Bernie and Bella, reflects our commitment to making our hotels even more family-friendly and experience-driven.”
Introducing SBEC Juniors
Ahead of its official launch on 10 June 2026, the newly launched SBEC Juniors programme extends the benefits of the group’s Swiss-Belexecutive (SBEC) loyalty programme to younger guests up to the age of 16 years. Functioning as a supplementary membership linked to an adult SBEC member account, the initiative has been designed to create a more rewarding and personalised experience for travelling families.
SBEC Juniors members will enjoy age-based dining privileges across participating hotels: ranging from complimentary dining for younger children to a 50% discount for older kids and teens. (Note: Specific discounts apply to rate-plan meals, buffets, and kids’ set menus when accompanied by a paying adult, varying by age bracket).
In addition, families travelling with SBEC Juniors members will enjoy a range of special in-room touches including dedicated children’s bathroom amenities, welcome juices, cupcakes, and activity sheets, creating a warmer and more memorable arrival experience for younger guests.
As part of the group’s enhanced family hospitality strategy, SBI is also introducing Bella, a cheerful Swiss cow who joins the existing mascot Bernie the Swiss Dog.
While Bernie represents warmth, loyalty, comfort, and the spirit of Swiss hospitality, Bella brings an added connection to nature, family values, and the agricultural heritage of the Faull family, the family behind Swiss-Belhotel International. Inspired by Faull Farms in Taranaki, New Zealand, home to more than 1,500 cows, many of Swiss heritage, Bella reflects a legacy of nurturing, wholesome living, and family togetherness.
Together, Bernie & Bella (B&B) will become part of family experiences across participating hotels through welcome interactions, children’s activities, seasonal campaigns, and family-focused experiences designed to create a more playful, engaging, and memorable environment for younger guests.
Inspired by the magic of the Swiss Alps and the wholesome spirit of Faull Farms, the mascots symbolise warm hospitality, family connection, comfort, safety, and a love for nature, values that remain central to the Swiss-Belhotel International guest experience.
To further support family summer travel, Swiss-Belhotel International will launch a special School Holidays campaign bookable from now for stays from 10 June until 31 August 2026.
By using the promotional code SCHOOL15 on the official website or at participating hotels, families will unlock:
- Up to 20% off room rates (15% off refundable rates; 20% off non-refundable rates).
- Full access to SBEC Juniors dining benefits.
- Tailored family experiences and activities customized by each local property.
(Note: Promotional structures may vary at select Zest properties).
Swiss-Belhotel International currently manages a diverse portfolio of hotels, resorts, serviced residences, and boutique concepts across key international markets and continues to strengthen its positioning within the leisure and family travel sectors through guest-centric innovations and experience-led hospitality initiatives.
Hashtag: #swissbelhotelinternational #schoolholiday #sbecjuniors #bernietheswissdog #bellatheswisscow
https://www.swiss-belhotel.com/
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https://www.instagram.com/swissbelhotel/
The issuer is solely responsible for the content of this announcement.
About Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, Linkedin, Instagram, and
TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
Media OutReach
3E Accounting Marks 15 Years of Excellence, Accelerating Global Business Growth with AI-Powered Efficiency
From incorporation to compliance, the award-winning firm combines automation and practical expertise to support business growth across 110+ countries.
SINGAPORE – Media OutReach Newswire – 25 May 2026 – 3E Accounting marks 15 years of supporting businesses in Singapore and around the world, strengthening its position as an award-winning corporate services firm helping companies launch, operate and expand with greater speed, efficiency and confidence.
Founded in 2011, 3E Accounting has served more than 10,000 clients across startups, small and medium-sized enterprises and multinational corporations. Over the years, the firm has built an international network spanning more than 110 countries, enabling access to practical support for worldwide expansion. Businesses expanding into Southeast Asia can also access local expertise through 3E Accounting Malaysia, 3E Accounting Hong Kong, and 3E Accounting Indonesia.
Technology-Enabled Growth
3E Accounting combines AI-powered automation, technology-enabled workflows and 24/7 global support to simplify critical business processes.
From company incorporation in Singapore and statutory filings to corporate administration and regulatory compliance, the firm helps reduce manual effort, improve visibility and enable faster execution across time zones.
This gives business owners and decision-makers greater confidence, agility and control as they grow across markets.
Industry Recognition
Recognised as one of the best accounting firms, 3E Accounting is a trusted one-stop solution for 6+ core business and regulatory services. Over the years, the firm has received notable industry recognition, including the TAFEP Exemplary Employer Award, Executive of the Year (Financial Services) and Best Home-grown Global Accounting Network. These achievements reflect 3E Accounting’s commitment to helping businesses start, operate and grow with confidence.
“Fifteen years is an important milestone for 3E Accounting. It reflects the trust our clients have placed in us over the years. By combining AI, automation and technology, with industry proficiency, we continue to help businesses move faster, work more efficiently and grow with confidence across borders.” – Abigail Yu, Director
“Our focus is on building an ecosystem where AI strengthens operational efficiency and client experience, while ensuring that professional expertise remains at the core of every service we deliver.” – Desmond Ng, Director
Hashtag: #AI-PoweredIncorporation #Award-WinningCorporateServicesLead #OnlineCompanyRegistrationSingapore #15YearsofBusinessExcellence #Home-grownGlobalAccountingFirm #AIAgent-EnabledCorporateServices #InternationalCorporateSecretarialServices
The issuer is solely responsible for the content of this announcement.
About 3E Accounting
Established in 2011, 3E Accounting has grown into one of Singapore’s leading accounting and corporate services firms. Over the past 15 years, the firm has supported more than 10,000 clients with the team of 120+ skilled staff members across startups, SMEs and multinational companies.
Today, through the 3E International Network spanning more than 110 countries, 3E Accounting helps businesses launch, operate and expand across borders.
As a trusted one-stop partner offering 6+ core corporate services, the firm combines professional expertise with AI, automation and technology-enabled processes to deliver greater efficiency, backed by 24/7 support across time zones for global clients.
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