Media OutReach
Hong Kong-Rooted Adbrownies Group Strides Toward 25th Anniversary
Achieving More Than Fourfold Billed Revenue Growth in 2024
HONG KONG SAR – Media OutReach Newswire – 23 October 2025 – Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.
The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK’s Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.
This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock “can-do” spirit that sets the company apart from its competitors. Guided by a philosophy of delivering “more than what you imagine,” Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.
“Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services,” said Samantha Wong, Founder and Head of Client Services. “Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences.”
Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim’s Caterers Limited.
Leveraging Advanced Technology for Immersive Campaigns
Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign’s creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.
Redefining Public Engagement: Bridging Conservation and Urban Development
Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.
“I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients,” said Karin Wong, Founder and Head of Creative Services. “Our strategic alignment with Hong Kong’s policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society.”
Pushing Creative Boundaries for the Future
By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver “more than what you imagine,” the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.
Hashtag: #AdbrowniesGroup
The issuer is solely responsible for the content of this announcement.
About Adbrownies Group
Founded in 2001, Adbrownies Group is a leading creative consultancy renowned for its commitment to social impact and innovative solutions. We specialize in a wide range of core services, including integrated marketing strategies, creative development, video production, event and media relations management, print design, immersive experiences, multimedia solutions, and agile execution.
Our company is composed of three business units: Adbrownies Advertising, which focuses on creative development and execution; HOPTER, which specializes in strategic planning and brand consultation; and Happyface, which excels in digital and social media marketing. In 2024, we expanded our offerings with the launch of two specialist units: AiBrownies and RGB. These new units enable us to deliver cutting-edge immersive experiences and adaptable design solutions, ensuring that we meet the diverse and evolving needs of our clients.
The Founders
Samantha Wong
Samantha Wong, a dynamic entrepreneur and visionary leader, has transformed Adbrownies Group from a humble start-up into a leading full-service public engagement consultancy over the past two decades. Through her strategic thinking, creative flair, and exceptional leadership, Samantha has spearheaded the development of award-winning marketing solutions, advertising campaigns, and PR strategies that create meaningful brand value and resonate with diverse audiences.
Samantha’s expertise extends beyond innovation and strategy—she is renowned for her exceptional account servicing and client relationship management. Her ability to build lasting partnerships and deliver tailored, results-driven solutions has earned her the trust and loyalty of clients across various industries.
As the head of Adbrownies Group, Samantha drives the strategic direction of the company while managing asset investments, overseeing acquisitions, and expanding into new markets. By seamlessly blending traditional marketing approaches with cutting-edge technologies such as AI, VR, and multimedia tools, she has fostered a dynamic team of specialists, consistently delivering impactful campaigns that inspire engagement and action. Samantha’s visionary leadership continues to position Adbrownies Group at the forefront of the industry, ensuring sustainable growth and long-term success.
Karin Wong
Karin Wong is the powerhouse behind Adbrownies Group, bringing over 20 years of regional experience in creative advertising, film production, and public engagement. As a co-founder of the agency in 2001, Karin’s visionary leadership, combined with her keen eye for unique executions and ability to seamlessly blend left-brain strategy with right-brain creativity, has transformed fresh, disruptive ideas into solid, impactful marketing campaigns that engage audiences and transcend the limitations of platforms and channels.
With her extensive expertise as a TV Producer, Creative Director, and Public Engagement Consultant, Karin has spearheaded numerous high-profile campaigns, including the Big Waster Campaign, Brand Hong Kong International promotion, and the revolutionary OPark immersive multimedia education center.
In the past decade, Karin has led and participated in numerous 360-degree social engagement campaigns, including the creation of government mascots Big Waster and Lazy Lion, HKMA Digital Key, Climate Action Plan 2050, and the Enough Plastic Campaign. These initiatives have successfully inspired behavioral change and fostered awareness on key societal issues such as waste reduction, sustainability, and anti-drug efforts.
Karin’s ability to integrate strategic planning with bold creativity has made her a visionary force in the industry. Her leadership continues to inspire audiences and push the boundaries of what public engagement and marketing can achieve.
Media OutReach
TSquared Lab launches TSquared Health, an AI-driven longevity ecosystem, with the acquisition of Noviu Health
Dr. Hisham Badaruddin Appointed Chief Medical Officer as TSquared Health Integrates Medical, Biomarker, and AI Longevity Capabilities
SINGAPORE – Media OutReach Newswire – 17 December 2025 – TSquared Lab today announced the launch of TSquared Health, a new longevity-focused company designed to help individuals understand and improve their healthspan. By unifying advanced biomarker testing, wearable-derived insights, AI-supported clinical guidance, and targeted optimisation pathways, TSquared Health delivers a structured and continuous approach to preventive care and healthspan optimisation.
As part of the launch, TSquared Health has acquired the clinical operations of Noviu Health, a longevity-focused medical practice operating for more than two years. The clinical division now spans across two locations, an established clinic at Upper Paya Lebar Road and a new flagship TSquared Health clinic in Singapore’s Central Business District, expanding access to physician-led longevity services.
TSquared Health’s medical strategy will be overseen by Dr. Hisham Badaruddin, a longevity-focused physician who has led preventive health programmes across clinical and corporate settings. He brings deep experience in metabolic and hormonal health, as well as data-informed personalised medicine, strengthening TSquared Health’s commitment to medically rigorous, data-driven longevity care.
From Total Transformation to Lifelong Transformation
TSquared Lab is widely recognised for its Total Transformation Ecosystem, a science-backed framework unifying personal training, recovery, nutrition, and expert coaching into a structured, results-focused journey. With TSquared Health, the ecosystem now extends into medically supervised longevity and healthspan optimisation.
“TSquared Lab was built on the belief that people deserve results that stay with them,” said Afshan Thakkar, CEO and Founder of TSquared Lab. “TSquared Health is the evolution of that vision — taking our transformation philosophy and applying it to longevity. It is not only about how strong you are today, but how strong, sharp, and independent you will remain decades from now. Our goal is to democratise world-class longevity care by making it accessible, actionable, and continuous.”
With metabolic and lifestyle-driven conditions rising across the region, demand for proactive healthcare has never been higher. TSquared Health addresses this need by supporting early identification, prioritised interventions, and doctor-led optimisation before symptoms develop, empowering clients to take control of their long-term well-being.
The TSquared Integrated AI Longevity Ecosystem
The longevity space today is fragmented: most clinics provide basic biomarker insights with limited follow-through, leaving clients without a clear path forward. TSquared Health was designed to close this gap through a fully integrated, closed-loop ecosystem that aligns medical diagnostics with real-world execution. The ecosystem integrates:
- Physician-led Longevity Assessment – Comprehensive medical evaluation focused on metabolic, cardiovascular, hormonal, inflammatory, and cognitive health.
- Advanced Biomarker Panels – Two membership tiers, Signature and Elite panels including a deep baseline and a follow-up round, enabling measurement of meaningful biological change over time
- Wearable & Device Insights – Continuous inputs such as sleep, recovery, activity, and HRV incorporated into interpretation
- AI Insights Layer – transforming biological data into prioritised, actionable steps and continuous monitoring
- Personalised Optimisation Pathways: Integrated support across training, movement, nutrition, recovery, and clinical protocols to help clients implement and sustain improvements
Aligned with TSquared Health’s commitment to accessibility, the Signature and Elite Panels are priced to make high-quality preventive testing available to far more people.
By unifying these five key components into a single coordinated system, TSquared Health ensures clients receive clear guidance, precise priorities, and real-world support that drives measurable change.
Turning Data into Action: The TSquared Healthspan Intelligence Engine
At the centre of the ecosystem is the TSquared Healthspan Intelligence Engine, a proprietary AI system that transforms each client’s biomarker, wearable, and lifestyle data into a personalised healthspan score and a focused set of prioritised actions.
Trained with extensive longevity research, the engine highlights the key factors across metabolic, cardiovascular, hormonal, inflammatory, cognitive, and recovery pathways.
Every output is reviewed by an experienced longevity physician, ensuring insights are medically sound, contextualised, and actionable. Rather than pages of raw numbers, clients receive clear, structured guidance on their results and the steps to take next.
The intelligence engine is included with every Signature and Elite Membership.
TSquared Health’s Closed-Loop Longevity Model
Assess. Interpret. Optimise.
Most longevity programmes stop at the first two steps. TSquared Health is built around the third, turning insights into action to drive measurable, long-term health improvements.
Once priorities are identified, TSquared Health activates targeted clinical pathways across its integrated ecosystem, supporting outcomes in areas such as metabolic health, hormonal balance, inflammation control, cardiovascular and cognitive optimisation, and recovery restoration.
“TSquared Health represents a new frontier in proactive healthcare,” said Dr. Hisham Badaruddin, Chief Medical Officer. “By combining biomarker testing, structured interpretation, and real-world intervention under one ecosystem, we can meaningfully shift the trajectory of our clients’ long-term health.”
Hashtag: #TSquaredLab
The issuer is solely responsible for the content of this announcement.
About TSquared Lab
TSquared Lab is a Singapore-born fitness, health, nutrition, and longevity company building one of the most comprehensive transformation ecosystems in Asia. Its integrated platform includes TSquared Personal Training, TSquared Physio, TSquared Eats, and TSquared Health, combining science-based methodologies, personalised coaching, and clinical insights to help individuals build long-term strength, health, and vitality.
About Dr. Hisham Badaruddin, Chief Medical Officer, TSquared Health
Dr. Hisham Badaruddin is a board-certified medical doctor with more than 30 years of clinical experience spanning internal medicine, metabolic health, men’s health, and preventive care. He is recognised for integrating traditional clinical practice with advanced biomarker analytics, longitudinal health tracking, and evidence-based optimisation strategies.
Before joining TSquared Health, Dr. Hisham led multidisciplinary preventive-health programmes across diverse populations. His clinical philosophy emphasises early detection, personalised intervention, and long-term healthspan improvement.
Media OutReach
Prediction is the New Protection: Gartner® Acknowledged CyCraft as a Sample Vendor We Believe for Emerging AI Cyber Solutions
With AI reshaping cybersecurity landscapes, it is pivotal to adopt unified management that preemptively leverages and secures AI. Integrating AI into cybersecurity defense is one of the emerging trends to combat AI-enabled or affiliated risks. C-suite executives and IT leaders must transit from the traditional detect-and-respond model to an AI-informed, proactive security governance.
Unified Exposed Assets and Attack Surface Management
“The complexity of modern environments leads to fragmented data and isolated visibility. Unified exposure management enables holistic visibility through unified telemetry, enabling comprehensive attack surface visibility, accurate risk assessment and prioritization of remediation efforts.”
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.
CyCraft External Attack Surface Management (EASM) automatically discovers potential external threats, correlates multiple intelligence and provides an overview of digital assets from the attacker’s perspective. Constantly discovering exposed credentials on surface web, dark web or public markets, this module mobilizes early warning and leakage tracing. Moreover, with the exclusively trained AI model, EASM offers mitigation and audit recommendations tailored to various compliance requirements.
AI-empowered Model Safety, Application Security and Posture Governance
“The emerging AI-enabled threat landscape demands more than just faster detection and response; it requires predictive threat intelligence combined with AI-driven analytics and preemptive action. AI and machine learning (ML) technologies must be used to anticipate attack paths and predict where an adversary is likely to strike to more effectively neutralize potential attacks before they begin.”
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.
LLM inherent and related risks are not virtual shadows but substantial threats that jeopardize everyday existence. Since GenAI or LLM outputs are difficult to control, the continuous verification of both input and output is the only way to ensure the validity of a solution.
Built on this logic, CyCraft’s XecGuard is an easily deployable Guardrail module, including cybersecurity, compliance and ethical Guardrails. Defending against Prompt Injection, Jailbreak and Prompt Extraction, XecGuard tackles AI-enabled threats without compromising its performance.

To assess your LLM safety range with quantifiable standards, CyCraft XecArena provides different attack scenarios to compare their performance. Users need to coax the LLM to break its System Prompt or leak confidential information. Join this multi-round testing on XecArena now!
CyCraft continues driving AI innovation in enterprise cybersecurity. In our opinion, this research momentum has further been witnessed by the reception of NeurIPS and EMNLP.
“We believe, being acknowledged in these influential Gartner reports validates our strategic vision and technological innovation,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft Technology. “We’ve consistently invested in AI-driven, preemptive capabilities that enable organizations to stay ahead of invisible threats.”
Limited Evaluation Program
EASM Lite Experience
Evaluation Application
For organizations seeking full functionality, CyCraft is offering a limited evaluation program for 50 qualified enterprises. Participants will receive two External Exposure Analysis Reports, enabling security and governance teams to quantify external attack surface risks and establish data-driven priorities for remediation.
Reports
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.
Disclaimer
Hashtag: #CyCraft
https://www.cycraft.com/en
https://www.linkedin.com/company/cycraft
https://www.facebook.com/cycrafttechnology
The issuer is solely responsible for the content of this announcement.
About CyCraft
CyCraft is a leading AI cybersecurity company, dedicated to automating cybersecurity with AI technology. With a proven track record in government, finance, high-tech semiconductor, and other industries, and strong recognition from international institutions, CyCraft continues to build Asia’s most advanced AI Security Operations Center, fully committed to safeguarding enterprise digital resilience.
Media OutReach
Cheers to New Beginnings: Carlsberg Hong Kong Launches No & Low-Alcohol and Beyond Beer Series for Conscious Celebrations
Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond
HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.
At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.
Carlsberg Hong Kong Toasts to Mindful Drinking Choices
Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.

The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:
- Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
- Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.
These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.
This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.
Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”
Discover What’s Brewing Beyond Beer
Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:
- Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
- HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.
Exclusive Deals to Sip, Shop and Savour
Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.
On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.
Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.
Hashtag: #CarlsbergHongKong
The issuer is solely responsible for the content of this announcement.
About Carlsberg Hong Kong
Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.
With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.
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