Media OutReach
Hong Kong-Rooted Adbrownies Group Strides Toward 25th Anniversary
Achieving More Than Fourfold Billed Revenue Growth in 2024
HONG KONG SAR – Media OutReach Newswire – 23 October 2025 – Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.
The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK’s Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.
This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock “can-do” spirit that sets the company apart from its competitors. Guided by a philosophy of delivering “more than what you imagine,” Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.
“Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services,” said Samantha Wong, Founder and Head of Client Services. “Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences.”
Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim’s Caterers Limited.
Leveraging Advanced Technology for Immersive Campaigns
Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign’s creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.
Redefining Public Engagement: Bridging Conservation and Urban Development
Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.
“I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients,” said Karin Wong, Founder and Head of Creative Services. “Our strategic alignment with Hong Kong’s policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society.”
Pushing Creative Boundaries for the Future
By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver “more than what you imagine,” the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.
Hashtag: #AdbrowniesGroup
The issuer is solely responsible for the content of this announcement.
About Adbrownies Group
Founded in 2001, Adbrownies Group is a leading creative consultancy renowned for its commitment to social impact and innovative solutions. We specialize in a wide range of core services, including integrated marketing strategies, creative development, video production, event and media relations management, print design, immersive experiences, multimedia solutions, and agile execution.
Our company is composed of three business units: Adbrownies Advertising, which focuses on creative development and execution; HOPTER, which specializes in strategic planning and brand consultation; and Happyface, which excels in digital and social media marketing. In 2024, we expanded our offerings with the launch of two specialist units: AiBrownies and RGB. These new units enable us to deliver cutting-edge immersive experiences and adaptable design solutions, ensuring that we meet the diverse and evolving needs of our clients.
The Founders
Samantha Wong
Samantha Wong, a dynamic entrepreneur and visionary leader, has transformed Adbrownies Group from a humble start-up into a leading full-service public engagement consultancy over the past two decades. Through her strategic thinking, creative flair, and exceptional leadership, Samantha has spearheaded the development of award-winning marketing solutions, advertising campaigns, and PR strategies that create meaningful brand value and resonate with diverse audiences.
Samantha’s expertise extends beyond innovation and strategy—she is renowned for her exceptional account servicing and client relationship management. Her ability to build lasting partnerships and deliver tailored, results-driven solutions has earned her the trust and loyalty of clients across various industries.
As the head of Adbrownies Group, Samantha drives the strategic direction of the company while managing asset investments, overseeing acquisitions, and expanding into new markets. By seamlessly blending traditional marketing approaches with cutting-edge technologies such as AI, VR, and multimedia tools, she has fostered a dynamic team of specialists, consistently delivering impactful campaigns that inspire engagement and action. Samantha’s visionary leadership continues to position Adbrownies Group at the forefront of the industry, ensuring sustainable growth and long-term success.
Karin Wong
Karin Wong is the powerhouse behind Adbrownies Group, bringing over 20 years of regional experience in creative advertising, film production, and public engagement. As a co-founder of the agency in 2001, Karin’s visionary leadership, combined with her keen eye for unique executions and ability to seamlessly blend left-brain strategy with right-brain creativity, has transformed fresh, disruptive ideas into solid, impactful marketing campaigns that engage audiences and transcend the limitations of platforms and channels.
With her extensive expertise as a TV Producer, Creative Director, and Public Engagement Consultant, Karin has spearheaded numerous high-profile campaigns, including the Big Waster Campaign, Brand Hong Kong International promotion, and the revolutionary OPark immersive multimedia education center.
In the past decade, Karin has led and participated in numerous 360-degree social engagement campaigns, including the creation of government mascots Big Waster and Lazy Lion, HKMA Digital Key, Climate Action Plan 2050, and the Enough Plastic Campaign. These initiatives have successfully inspired behavioral change and fostered awareness on key societal issues such as waste reduction, sustainability, and anti-drug efforts.
Karin’s ability to integrate strategic planning with bold creativity has made her a visionary force in the industry. Her leadership continues to inspire audiences and push the boundaries of what public engagement and marketing can achieve.
Media OutReach
AECOM supports CEDD and AFCD of HKSAR Government in launching Hong Kong’s first comprehensive nature-based solutions guidelines to advance sustainable urban development
Developed through multidisciplinary expertise in ecology, landscape architecture, engineering, climate resilience and urban planning, the HKNbSDG provides a practical blueprint for designing, implementing, sustainably managing, and evaluating NbS across diverse environmental contexts — from rivers and wetlands to coastlines and high-density urban districts.
Factoring in the characteristics of Hong Kong’s natural ecology and urban development, the HKNbSDG is built on three core principles that outline a holistic approach to promoting ecosystem diversity at multiple scales, embracing human-nature coexistence for mutual benefits, and improving resilience through NbS. It also includes a performance evaluation framework to support evidence-based decision-making and features local case studies, including Long Valley Nature Park and Tung Chung East Eco-shoreline.
“The HKNbSDG reflects our commitment to advancing nature‑positive design and supporting Hong Kong’s journey toward climate resilience and sustainable growth,” said Dr. Johnny Cheuk, senior vice president and Hong Kong executive leader at AECOM. “By integrating ecological science into design practice, we aim to empower practitioners to harness nature’s potential in building climate-resilient infrastructure.”
The HKNbSDG was officially launched at the Promulgation Ceremony held on March 3, 2026, at Long Valley Nature Park. The event was officiated by Miss. Diane Wong Shuk-han, JP, Under Secretary for Environment and Ecology; Mr. David Lam Chi-man, JP, Under Secretary for Development; Mr. Charles Karangwa, Global Head of Nature-based Solutions Centre of the International Union for Conservation of Nature (IUCN); Ir Michael Fong Hok-shing, JP, Director of Civil Engineering and Development; and Mr. Mickey Lai Kin-ming, JP, Director of Agriculture, Fisheries and Conservation.
The ceremony featured an introduction to the HKNbSDG by Stephen Suen, director of landscape architecture at AECOM, followed by a panel discussion on building cross-sector partnerships to reverse nature and biodiversity loss through NbS.
Panelists included:
- Mr. Charles Karangwa, Global Head, Nature-based Solutions Centre, IUCN
- Ir. Michael Fong Hok‑shing, JP, Director of Civil Engineering and Development
- Mr. Mickey Lai Kin Ming, JP, Director of Agriculture, Fisheries and Conservation
- Ms. Frances Chen, Director, Sustainability & Climate Change, North Asia, HSBC
- Mr. Benny Au, Senior Manager, Sustainable Development, Swire Properties Limited
The release of the HKNbSDG supports Hong Kong’s key policy commitments, including the Climate Action Plan 2050 and its biodiversity conservation targets, by providing a practical roadmap for enhancing urban resilience and expanding green infrastructure. This publication equips practitioners with essential tools — from integrating ecology into early planning to designing for multifunctional benefits — grounded in Hong Kong-specific experience. It also serves as a central resource for advancing the Northern Metropolis development strategy, where NbS is helping to drive urban-rural integration and foster the co-existence of urban development and ecological conservation.
The HKNbSDG forms part of AECOM’s broader mission to help cities adapt to climate risks while enhancing quality of life. By bringing together global best practices and local ecological insights, AECOM aims to strengthen industry-wide capability in implementing NbS at scale.
Learn more about the Hong Kong Nature-based Solutions Design Guidelines here.
Download high-resolution images here.
Hashtag: #AECOM #NatureBasedSolutions #NaturePositive #ClimateResilience #Biodiversity
The issuer is solely responsible for the content of this announcement.
About AECOM
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of US$16.1 billion in fiscal year 2025. Learn more at AECOM.
Media OutReach
Asian Computer Industry Online Exhibition 2026: A Global Hub for Technology Industry Collaboration
Since its launch in 2022, the exhibition has been jointly organized by AsianNet and TradeAsia (www.e-tradeasia.com). The event has supported numerous companies in expanding into overseas markets and has earned strong industry recognition for high-quality buyers, efficient matchmaking, and measurable order results.
In 2026, ACI 2026 will expand in scale and be held concurrently with leading international technology trade shows, including Embedded World, Display Week (SID), COMPUTEX TAIPEI, and ISC High Performance. By aligning with major global exhibitions, the event creates a strong time-synergy effect, enabling international buyers to efficiently compare products, evaluate suppliers, and complete procurement decisions within a concentrated timeframe. This strategic alignment enhances purchasing efficiency and maximizes cross-exhibition business opportunities.
ACI 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as HIGHGRADE TECH, OKAYO ELECTRONICS, BIPOLAR ELECTRONIC, YNG WEI, YNG YUH ELECTRONIC, ESMT, GOOD OPPORTUNITY ELECTRONIC, MSTRONIC, SUN RISE EXACT, AIRWAVE TECHNOLOGIES, KING DESGIN INDUSTRIAL, CLEVER INTELLIGENCE UNITY, YO-TRONICS TECHNOLOGY, DORIS INDUSTRIAL, REUEX INDUSTRIAL, ARIOSE ELECTRONICS, UNITEX NUNG LAI BUTTON and many more. These companies will present thousands of the latest computer industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.
Comprehensive Coverage Across the Entire Industry Chain
The Asian Computer Industry Online Exhibition 2026 brings together dozens of premium suppliers from the global computer manufacturing and electronic components sectors, showcasing over a thousand innovative products and forward-looking technologies. The exhibits are strategically structured around the core value of the industry supply chain, comprehensively covering key system-level products such as desktop computers, laptops and accessories, tablets and accessories, industrial computers and embedded systems, gaming and e-sports equipment, as well as computer software, IT, and internet services.
The ACI 2026 also highlights critical communications infrastructure, including networking equipment, wireless communication devices, telecommunications and fiber access equipment, landline and VoIP systems, and antennas. In terms of key components and supply chain solutions, the showcased products include computer components, storage and memory devices, active components, power supply units, connectors and terminals, cables and cable assemblies, wiring accessories, transformers, batteries, and charging equipment.
In addition, the ACI 2026 features monitors, computer accessories and peripherals, input devices, point-of-sale (POS) systems, printers, plotters and scanners, printer consumables and parts, as well as broadcast and professional AV equipment, audio and video components, consumer electronics accessories and components, and electronic materials and supplies.
Together, these comprehensive categories fully demonstrate the complete ecosystem of the computer industry, spanning system integration, communications infrastructure, core components, and end-use applications. Combining technological depth with product breadth, the exhibition stands as a premier international trade event for efficient business matchmaking and global market expansion among professional buyers and industry stakeholders worldwide.
ACI 2026 Online Exhibition：
https://www.etradeasia.com/online-show/43/Asian-Computer-Industry-Online-Exhibition-2026.html
Innovative Online Exhibition Model
The Asian Computer Industry Online Exhibition 2026 features dedicated online showrooms, digital catalogs, and virtual exhibition halls fully integrated with the TradeAsia platform. Buyers worldwide can browse exhibitor information, submit quotation requests, and conduct procurement evaluations in real time, thereby facilitating efficient, cost-effective, and results-driven global business connections.
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
About TradeAsia
TradeAsia (
www.e-tradeasia.com) is a well-established global B2B trade platform with millions of members and over 600,000 suppliers worldwide. The platform facilitates efficient matchmaking between buyers and sellers and maintains strategic partnerships with hundreds of trade organizations and exhibition entities globally. Through cross-platform marketing and integrated exposure, TradeAsia provides suppliers with expanded international visibility and multi-channel promotion opportunities. For ACI 2026, the organizers will implement a comprehensive global marketing campaign to support exhibitors in expanding overseas markets, enhancing brand presence, and maximizing business opportunities.
Media OutReach
ABP Securite Announces Strategic Partnership With Rapid7 to Enhance Cybersecurity in Asia Pacific
The collaboration marks an important step in enabling enterprises to strengthen their security posture amid the region’s rapidly expanding digital landscape. With evolving hybrid infrastructures, accelerated cloud transformation, and increasing threat complexity, organisations across Asia Pacific are seeking more comprehensive ways to gain visibility, prioritise risk, and streamline response.
Under this partnership, ABP Securite will distribute and support Rapid7’s cybersecurity portfolio across Asia Pacific— including the Rapid7 Command Platform covering exposure management, SIEM and XDR, cloud security, application security, automation, and external threat intelligence.
Closing the Cyber Visibility Gap
“As the cybersecurity threat surface in Asia Pacific continues to grow, visibility and control have become mission critical,” said Joyce Ng, Chief Executive Officer of ABP Securite. “At ABP Securite, our role is to help customers turn complexity into clarity. Partnering with Rapid7 brings a best-in-class platform that empowers security teams to quantify and reduce risk more effectively. Together, we can help organisations operationalise cyber resilience and protect their most valuable assets.”
Jason Heng, Regional Sales Director, ASEAN at Rapid7, added, “ABP Securite has built a strong reputation for enabling regional partners and customers with advanced cybersecurity technologies. Through this collaboration, Rapid7 gains a powerful ally to extend our reach and help organisations in Asia Pacific gain real-time insight into their exposure, simplify operations, and respond faster to emerging threats.”
Hashtag: #ABPSecurite
The issuer is solely responsible for the content of this announcement.
About ABP Securite Pte Ltd
ABP Securite Pte Ltd is a leading cybersecurity and network-performance Value-Added Distributor (VAD), incorporated in 2015 and headquartered in Singapore, with regional offices across Asia Pacific. The company delivers a comprehensive portfolio of advanced security technologies and professional services — including architecture advisory, solution integration, after-sales support, and cloud-managed services. ABP Securite collaborates with a broad ecosystem of partners to help organisations strengthen cyber resilience, secure infrastructure, and protect critical assets across cloud, network, and data environments.
Website: www.abpsecurite.com
About Rapid7
Rapid7, Inc. (NASDAQ: RPD) is a global leader in AI-powered managed cybersecurity operations, trusted to advance organizations’ cyber resilience. Open and extensible, the Rapid7 Command Platform integrates security data, enriching it with AI, threat intelligence, and 25 years of expertise and innovation to reduce risk and disrupt attackers. As a recognized leader in preemptive managed detection and response (MDR), Rapid7 unifies exposure and detection to transform the cybersecurity operations of more than 11,500 customers worldwide. For more information, visit our website, check out our blog, or follow us on 
LinkedIn or 
X.
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