Media OutReach
IMDA Refreshes Skills Framework for Media and Continues to Support Virtual Production Capabilities and Training
– New company-led apprenticeship programme with media companies to expand job and training opportunities in the industry
– 28 Virtual Production projects supported, and 650 media professionals trained to date under the Virtual Production Innovation fund
SINGAPORE – Media OutReach Newswire – 4 December 2024 – The Infocomm Media Development Authority (IMDA) has worked closely with the media industry to introduce a refresh to the Skills Framework for Media, which will provide up-to-date sector information, job roles and existing and emerging skills for media practitioner, in new tech areas such as Virtual Production (VP) and Generative Artificial Intelligence (GenAI). To provide locals with more job and training opportunities in new tech areas, another new initiative is the company-led apprenticeship programme with media companies.
2. IMDA has been advancing VP applications in Singapore’s media industry since 2023. To date, there have been 28 VP content projects, and 650 media professionals trained in VP through these content projects and workshops, supported by the S$30 million VP Innovation Fund announced last year. These updates were made by Singapore’s Senior Minister of State for Digital Development and Information (MDDI) & Ministry of National Development (MND), Mr Tan Kiat How at the opening of the Asia TV Forum and Market (ATF) today, an event of the Singapore Media Festival (SMF). Hosted by IMDA, the SMF celebrates its 11th edition with the theme “Make It Here“, inspiring the region’s media community to create, connect, and realise their visions.
Refreshed Guide for the Future of Media Careers
3. As Singapore’s media market expands, employment opportunities are also on the rise. There were 24,960 media professionals employed across the economy in 2023, reflecting a compound annual growth rate of 7% since 2018[1]. The refreshed Skills Framework for Media provides a comprehensive roadmap for these media professionals, charting the future of media careers and talent development. This framework was developed by IMDA in partnership with SkillsFuture Singapore (SSG), industry associations like the Singapore Association of Motion Picture Professionals, Institutions of Higher Learning (IHLs), after extensive consultation with around 150 media representatives across industry, training providers, IHLs and freelancers. This ensures the framework meets the needs of a dynamic media landscape.
4. The refreshed Skills Framework identifies 195 job roles across 9 tracks, with 230 technical skills and competencies in existing and emerging skills in Media like VP, GenAI, content production, production technical services, and more. Media practitioners can use the Skills Framework to upskill and remain relevant in today’s media landscape, while employers and training providers can tap on it to structure learning and training opportunities. The framework was first launched in 2018 jointly by IMDA, SSG, Workforce Singapore (WSG) and in consultation with Singapore’s media industry.
5. IMDA will also offer more company-led on-the-job training opportunities through apprenticeships with media companies in line with the new skills added into the refreshed framework including VP. This is a new initiative and, as a start, IMDA will partner seven media companies to offer over 70 apprenticeship opportunities across content production, business management and technical roles that will further deepen practical skills development and ensuring talent is industry ready.
6. In his opening speech, SMS Tan Kiat How said, “The Asia TV Forum and Market and the Singapore Media Festival are platforms for networking and collaborations. As Asia’s entertainment content industry grows, Singapore will be your partner to tell our stories to the world, and for the world to find discover the talents and gems in Asia. Today, we are taking an important step to do so by investing in the future of media – our media professionals so that they are equipped with the right skills, technology, and platforms to excel in this dynamic industry.”
New Virtual Production Projects and Talent Supported
7. The use of VP in Singapore’s media industry continues to progress with the launch of three full-scale VP studios that can support international projects developed with VP technology. These are Aux Infinite Studios, Oceanus Media Global and X3D Studio and they are also providing VP training. Next year, media professionals can look forward to specialised training opportunities for job roles such as VP supervisors from local and overseas VP experts.
8. There have also been 28 VP content projects which leveraged VP technology to open creative possibilities and overcome physical limitations. For example, film director Ian Wee from Reelisations Pte Ltd tapped on VP in his latest content project “Time Apart”, to execute challenging time lapse sequences across different time periods. Ian was a participant of the National Film and Television School (NFTS) Certificate in Virtual Production course in April 2023. Another example, Glenn Chan from Sonder Films used 3D scanning technology to develop and integrate 3D CGI characters into virtual environments for his short-form VP project “The Old World”. Glenn was a participant of the Aux-XON SG x Korea VP Masterclass conducted earlier this year.
9. For more details on the Singapore Media Festival and the Asia TV Forum and Market please visit www.imda.gov.sg/smf. To read the latest Skills Framework for Media, visit https://www.imda.gov.sg/how-we-can-help/media-manpower-plan/skills-framework-for-media-sfw-for-media.
Hashtag: #SGMediaFest
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About the Singapore Media Festival
The Singapore Media Festival, hosted by the Infocomm Media Development Authority (IMDA), proudly returns for its 11th edition as one of Asia’s premier international media industry platforms. From 28 November to 8 December 2024, Singapore will be the focal point for Asia’s media community, showcasing diverse media innovations, forging industry deals, and presenting Singapore’s world-class content. This year’s festival, themed “Make It Here,” aims to inspire the region’s media talent to create, connect, and realise their visions. The event will bring together media professionals, industry leaders, creators, and consumers through the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), Singapore Comic Con (SGCC), and Nas Summit Asia (NAS).
For more information, please visit: www.imda.gov.sg/smf.
About Asia TV Forum & Market (ATF) 2024
3 December 2024: The ATF Leaders Dialogue
4 – 6 December 2024: Market & Conference
Into its 25th edition, Asia TV Forum & Market (ATF) – the region’s co-production & entertainment content market and conference – is the proven industry platform to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is the premier stage in Asia to engage with the entertainment industry’s top players from around the world. It’s where the best minds meet, and the future of Asia’s content is shaped.
For more information, please visit www.asiatvforum.com
About Infocomm Media Development Authority
The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.
For more news and information, visit www.imda.gov.sg or follow IMDA on LinkedIn (IMDAsg) and Instagram (@imdasg).
Media OutReach
EVM, Solarvest and PECC2 Forge Strategic Partnership to Accelerate Renewable Energy Adoption in Vietnam through the new Direct Power Purchase Agreement Mechanism (DPPA) via National Grid
After years of research, the Vietnamese Government issued Decree 80/2024/ND-CP on July 3, 2024, regulating the mechanism for direct power purchase agreement (DPPA) between renewable energy generators and large electricity consumers. Among the two types of DPPA outlined in this Decree, the DPPA through the national grid, also known as the virtual DPPA, is the option selected by the parties under this MOU. This mechanism allows EVM, who has substantial renewable energy needs, to access a utility-scale renewable energy generating source, a solar farm project, with electricity purchases made through the national grid. EVM, Solarvest and PECC2 recognize that this DPPA Mechanism presents a unique opportunity to overcome barriers to renewable energy adoption, including accessible, regulatory, financial, and technical challenges. By uniting their expertise, the parties aim to streamline the adoption of renewable energy solutions and accelerate participation in the DPPA Mechanism for solar energy projects.
Speaking at the event, Global Vice President – Sales, Assets & Marketing of Solarvest, Mr. Jack Tan Qi Jie, emphasized the importance of partnerships in achieving sustainability: “This partnership between EVM, Solarvest and PECC2 is more than a collaboration—it’s a strategic alignment of expertise and shared values. Together, we are addressing one of the most critical challenges businesses face today: the transition to renewable energy in a way that is both economically viable and operationally efficient. Solarvest brings years of experience in clean energy development, with over 1,300MW of renewable energy projects across Asia-Pacific. By combining our proven financial models with the technical expertise of PECC2 and the innovative drive of EVM, we are creating tailored solutions that enable businesses to achieve their sustainability goals without compromising profitability. We see that The DPPA via National Grid marks an important milestone in Vietnam’s energy transition and it is expected to transform Vietnam’s energy market, policies, and power system operations toward achieving NET ZERO and excited to be a part of this progress as a pioneer.”
Mr. Emil Lin, CSR Senior Manager of Saigon Jim Brother’s Corporation (EVM), commented: “As a footwear manufacturing company in Vietnam for a top international brand, sustainability is at the core of our operations. This cooperation with Solarvest and PECC2 marks a pivotal step in our journey toward achieving our turning green targets. By integrating renewable energy into our production processes, we are not only reducing our carbon footprint but also aligning with EP Group’s global sustainability goals. This collaboration demonstrates our commitment to innovation and environmental stewardship as we continue to lead by example in the manufacturing industry.”
Representing PECC2, Mr. Nguyen Hai Phu, Chief Operating Officer of PECC2 said: “This collaboration with Solarvest and EVM represents a significant step forward, allowing PECC2 to provide large-scale green electricity to EVM’s operations in Vietnam. This partnership signifies more than a legal agreement; it demonstrates a shared vision to overcome challenges in renewable energy adoption. By combining our expertise, we aim to address accessibility, regulatory, financial, and technical hurdles, thereby streamlining the implementation of renewable energy solutions and enhancing participation in the DPPA Mechanism for renewable energy projects.”
Hashtag: #Solarvest #Energy #SolarEnergy #Sustainability
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About Solarvest (Vietnam) Company Limited
Solarvest (Vietnam) Company Limited is the subsidiary of Solarvest Holdings Berhad, Malaysia’s largest clean energy developer with multi-national presence across Asia-Pacific in 8 countries. The company is a one-stop solar photovoltaic system solution provider for residential, commercial & industrial, and utility-scale solar farms. Today, Solarvest has accumulated over 1,300MW renewable energy portfolio.
Media OutReach
Aon Names Puneet Swani Head of Talent Solutions in Asia Pacific to Accelerate Aon’s Human Capital Strategy in the Region
“Talent Solutions is crucial to our overall Human Capital strategy due to its impact on clients’ abilities to attract, retain and develop their talent. By addressing these needs, we aim to assist clients in making better decisions in the pursuit of stronger, more adaptable and motivated workforces. I am excited to welcome Puneet to the Aon team,” said Dwyer. “Puneet’s business acumen, combined with his twenty-five plus years of experience as an international HR advisor will accelerate our ability to deliver human capital capabilities to our clients.”
Swani is an experienced leader specialising in human resources consulting spanning more than twenty-five years. He joins Aon having had a distinguished career at both Hewitt Associates and Mercer, most recently serving as senior partner – international region at Mercer.
“I am thrilled to join Aon as the firm continues to innovate and provide data and expertise to help organisations attract and retain key talent. I look forward to working with Aon’s talented team and building on their existing momentum of delivering insights and scalable solutions to mitigate people risk and help organisations create resilient workforces,” Swani said.
Read more about Aon’s capabilities in Asia Pacific here.
Hashtag: #Aon
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About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses.
Follow Aon on LinkedIn, X, Facebook and Instagram. Stay up to date by visiting Aon’s newsroom and sign up for news alerts here.
Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.
Media OutReach
GWM, GO WITH MORE in the New Year – GWM Celebrates White New Year With its Ice&Snow Carnival
The festival grounds are a playground of ice and snow, meticulously designed to test the limits of GWM’s off-road vehicles. Here, the latest models, equipped with state-of-the-art Hi4 tech family, are ready to take on the frigid challenges.
At the heart of GWM’s display is the Hi4 T Strong Off-Road Vehicle Family. The TANK series, including the TANK 300, 400, 500, and 700, along with the second-generation H9 and an array of pickup trucks like the GWM POER 2.4T – Off-Road POER and SAHAR POER, dominate the scene. These vehicles, purpose-built for extreme conditions, feature advanced systems that come to life in the snow.
The Hi4 technology integrated into these off-roaders represents a pinnacle of automotive engineering. Its intelligent hybrid four-wheel-drive system operates with a level of sophistication that is truly awe-inspiring. As the vehicles glide effortlessly over the icy surfaces, the system is in a constant state of vigilance, monitoring every minute change in the terrain and driving conditions. In the blink of an eye, it can make instantaneous adjustments to the torque distribution between the front and rear axles. For instance, during a sharp, high-speed turn on the slippery ice, it can precisely calculate and send the optimal amount of torque to the outside wheels, ensuring the vehicle maintains its intended path with unerring precision, effectively preventing any hint of fishtailing. This remarkable level of responsiveness instills drivers with the confidence to navigate even the most treacherous ice paths with ease and composure.
The Hi4 system’s sophisticated algorithms work in tandem with the vehicle’s dynamic stability control to predict and counteract slippage before it occurs, providing a level of proactive safety that is unmatched. This system’s ability to distribute torque instantaneously and precisely to where it’s needed most is a testament to GWM’s commitment to leveraging cutting-edge technology for superior off-road performance.
Moreover, GWM’s vehicles feature an adaptive suspension system that uses real-time data to adjust damping rates on the fly, smoothing out the ride over uneven surfaces and maintaining vehicle stability. This technology, combined with the robust engine management systems that optimize performance in cold weather, showcases GWM’s dedication to innovation and excellence in off-road engineering. The festival offers an array of activities designed to engage and excite enthusiasts. The closed test track, painstakingly carved out of the ice and snow, provides a controlled environment for drivers to experience the full spectrum of capabilities of GWM’s off-roaders. As they depress the accelerator, the powerful engines, meticulously optimized for cold weather performance, roar to life, delivering a seamless surge of power that propels the vehicle forward with authority. The enhanced suspension systems, equipped with long-travel shock absorbers and high-strength springs, work in tandem to absorb the impact of the uneven ice and snow, ensuring a remarkably smooth ride even over the most challenging surfaces.
One of the festival’s highlights is the Ice and Snow Obstacle Course Challenge. This adrenaline-pumping event pits drivers against a series of meticulously designed obstacles, all crafted from ice and snow. From towering ice ramps that test a vehicle’s climbing ability and suspension articulation to narrow, icy corridors that demand pinpoint steering control, the challenge is a hopeless test of both man and machine. GWM’s vehicles, with their advanced Hi4 technology and robust build, rise to the occasion, navigating the obstacles with grace and power. Spectators line the course, their cheers and applause adding to the electric atmosphere as drivers push the limits of what’s possible on the ice.
At the GWM Ice and Snow Carnival, a captivating hill-climbing challenge drew the attention of many. The TANK500 Hi4-Z, powered by its robust engine and superior off-road capabilities, successfully summited the formidable Baihupo Slope of Changbai Mountain. This feat not only demonstrated GWM’s leadership in powertrain technology but also attested to the vehicles’ reliability under extreme conditions. Additionally, models such as the TANK700, TANK400, and the 2.4T POER offered test drives on the complex icy terrain, allowing participants to experience firsthand the stability and handling of these vehicles in harsh environments, further highlighting the high performance and power of GWM’s lineup.
At the Ice and Snow Carnival press conference, GWM officially announced the establishment of the “GWM Off-Road Alliance.” This non-profit organization consists of participants from the off-road ecosystem and aims to provide users with off-road services, advice, and support. Currently, its operations are limited to China, with plans for future international expansion.
Beyond the thrilling off-road experiences, GWM also offered participants a deep dive into Chinese culture. During the festival, GWM arranged for traditional Chinese homestays, providing an authentic taste of Chinese lifestyle. Cultural workshops were also part of the experience, where attendees could learn about Chinese opera, feel the charm of this ancient art form, and engage in paper-cutting activities, creating their own artistic pieces and trying on traditional attire from China’s Northeast region. These cultural activities enriched the festival and allowed participants to gain a deeper understanding and appreciation of Chinese heritage alongside their off-road adventures.
Looking ahead, GWM plans to expand and enhance its Ice and Snow Festival in the coming years. Research and development efforts will focus on further optimizing its vehicles for extreme cold conditions, integrating new technologies that enhance safety and performance. The brand envisions a future where the festival becomes a global destination for off-road enthusiasts, attracting adventurers from around the world to experience the magic of GWM’s off-road technology in the snow.
In the spirit of continuous innovation, GWM’s recent participation in the China-Arab Motoring Media Summit at Liwa further exemplifies its commitment to redefining off-roading. In the Liwa Desert, with its challenging terrains ranging from the imposing Moreeb Dune to vast salt flats and steep slopes, GWM showcased its off-road grading system, a revolutionary concept that categorizes terrains into 10 different levels based on difficulty and risks. This structured approach ensures that off-roading is accessible to all, regardless of their driving expertise.
The principles of this grading system, proven effective in the Liwa Desert, are now being applied and further developed into 4 scenario-based criteria, including Sand, Mud, Mountain and Snow field at the Ice and Snow Festival. Each has 10 different levels to guide drivers for a safe off-road drive.
The Hi4 technology, which demonstrated its adaptability and performance in the desert, is equally vital in the winter landscape. Its capacity to adjust to varying conditions ensures optimal performance, whether navigating through the desert’s sands or the festival’s icy paths. The Hi4 technology, which proved its worth in the desert, continues to shine in the winter wonderland. Its ability to adapt to changing conditions and provide optimal performance is equally crucial when dealing with slippery ice and deep snow.
In the highly competitive automotive landscape, Great Wall Motor (GWM) has been making remarkable strides, especially in the off-road segment. From the bustling Chengdu Auto Show to the challenging sands of the Alxa Desert Rally, the intense Liwa International Off-Road Championship, and the frigid New Year’s ice and snow test race, GWM has continuously demonstrated its extraordinary charm and technological prowess, etching its mark in the annals of off-road history.
At the Chengdu Auto Show, GWM’s off-road vehicle lineup commanded significant attention with their conspicuous designs and robust engineering. The showcased advanced engine and suspension technologies proffered an alluring vista of driving experiences for off-road aficionados. In the Alxa Desert Hero Festival, GWM’s vehicles exhibited remarkable resilience against the sweltering heat and shifting dunes. The drivers maneuvered them with dexterity, while the outstanding performance of the suspension and engine systems fortified GWM’s standing in the face of such arduous conditions. During the Liwa International Off-Road Championship, pitted against international competitors, GWM distinguished itself through its state-of-the-art traction control mechanism and reinforced chassis, delivering an outstanding performance across the complex terrains.
At the GWM Off-road Day, a multitude of users had the opportunity to directly experience the formidable off-road prowess of GWM. An experienced off-road enthusiast remarked, “Throughout the diverse and challenging events of the GWM Off-road Day, the performance of GWM’s vehicles was truly remarkable. Whether ascending steep inclines or traversing intricate ice and snow impediments, the stability and handling capabilities of the vehicles surpassed my expectations by a wide margin. Notably, the Hi4 technology’s torque distribution and power output on ice and snow surfaces were flawless, instilling in me absolute confidence in GWM’s off-road capabilities. It is, without a doubt, an exemplary choice for off-road enthusiasts.” Such acclamations from users further corroborate GWM’s preeminent position and exceptional quality in the off-road sector, spurring GWM to persistently strive for progress and present more innovations and breakthroughs to the off-road community.
From the Chengdu Auto Show to the Ice and Snow Festival, along with the establishment of the Off-Road Alliance and the release of the off-road grading standard, GWM has redefined the upward trajectory of Chinese automotive brands. Demonstrating an unwavering dedication to innovation, GWM persistently endeavors to augment users’ off-road experiences. Future efforts will center on optimizing vehicle performance in extreme conditions and integrating advanced safety and performance-enhancing technologies through continuous R&D investment.
Moreover, GWM aims to collaborate closely with industry stakeholders, facilitating the standardization and orderly progression of off-road activities. By cultivating a unique Chinese off-road culture, it endeavors to enrich the domestic automotive landscape and position China as a significant exporter of automotive culture globally. With its resolute commitment and continuous exertion, GWM is poised to dominate the off-road sector and inspire a new generation of adventurers and automotive aficionados worldwide.
Learn more: https://youtu.be/IYzLmc2kSS0?si=0cLwVCaTDbux5B93
Hashtag: #GWM
The issuer is solely responsible for the content of this announcement.
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