Media OutReach
Japanese Sake Takes Center Stage in Singapore’s Culinary Scene “Discover New Harmonies with Japanese Sake” Unveils a Refined Gastronomic Journey Featuring 38 Pairings Across the City’s Most Celebrated Tables
This year’s “Discover New Harmonies with Japanese Sake” campaign brings together 19 culinary destinations, each offering a distinct lens into the art of pairing. Among the standout participants are the Michelin-starred WHITEGRASS, where French finesse meets Japanese elegance; the genre-defying NOURI, known for its cross-cultural storytelling; the bold and convivial The Boiler Seafood Bar & Restaurant, a local favourite for Cajun-style feasts; and the refined The Spot, where modern European cuisine is infused with Southeast Asian flair. From haute cuisine to heartwarming comfort fare, these restaurants have crafted pairings that go beyond seafood—embracing meat and vegetables—to reveal sake’s quiet brilliance across the plate. Whether you’re a seasoned connoisseur or newly curious, this campaign invites you to experience sake as a versatile companion to global gastronomy.
Where Harmony Meets Haute Cuisine: A Curated Look at Four Distinctive Culinary Collaborations
– WHITEGRASS (Michelin-starred)
Michelin-starred | French-Japanese Fine Dining | Chijmes, Singapore
Located within the historic Chijmes enclave, WHITEGRASS is a sanctuary of refined French cuisine delicately laced with Japanese sensibility. Under the direction of Head Chef Takuya Yamashita, whose culinary journey spans Michelin-starred kitchens in Tokyo and Paris, the restaurant is known for its nature-inspired philosophy and poetic plating. For this year’s campaign, WHITEGRASS presents two exquisite pairings:
- Lobster with Kabu and Yellow Yuzu, a dish that balances oceanic sweetness with earthy turnip and citrus brightness, paired with Nanbu Bijin Junmai Ginjo Ginginga, a sake that enhances umami while leaving a clean, lingering finish.
- Amadai with Sauce Dugléré and Tokachi Mushroom, where the creamy elegance of French sauce meets the subtle depth of Japanese mushrooms, elevated by the dry, structured grace of Kuromatsu Hakushika Yamada Nishiki Karakuchi Junmai Silk. Each pairing is a study in restraint and refinement, echoing the restaurant’s ethos of seasonality and cross-cultural elegance.
– NOURI (Michelin-starred)
Michelin-starred | Crossroads Cuisine | Amoy Street, Singapore
At NOURI, food is philosophy. Helmed by Brazilian Chef Ivan Brehm, whose heritage spans six cultures and whose resume includes Per Se and The Fat Duck, NOURI is built on the idea that no cuisine exists in isolation. Its “Crossroads Thinking” approach explores the intersections of global culinary traditions, resulting in dishes that are both intellectually provocative and emotionally resonant.
- Black Gold, a composition of fragrant Koshihikari rice, Kampot peppercorns, and black fig sofrito, finished with gold leaf, reflects the timeless exchange of rice and spice. It is paired with DASSAI Future – with Farmers, a sake that celebrates the purity of rice and the dedication of its cultivators.
- Boeuf à la Presse, featuring A5 Keisan-gyu wagyu ribeye with crisp white kimchi and pressed jus, is a meditation on meat as sustenance and ritual. The pairing with Heavensake Label Noir bridges French joie de vivre with Japanese craftsmanship, creating a dialogue across continents. NOURI’s pairings are not just culinary—they are cultural narratives told through flavour.
– The Boiler Seafood Bar & Restaurant
Homegrown Cajun Seafood Boil | Raffles Avenue, Singapore
Founded in 2008, The Boiler is Singapore’s spirited answer to the Southern seafood boil—bold, communal, and unapologetically flavourful. Led by Chef Jay, whose 18 years of experience infuse every pot with precision and passion, the restaurant is known for its eleven-spice signature blend and lively dining atmosphere.
- The Signature Chilli Crab, slow-cooked in a rich, spicy-sweet sauce, is paired with Keigetsu CEL24 Junmai Daiginjo 50, whose fruity notes and clean finish refresh the palate between bites.
- The Grilled Lobster with Secret Spiced Glaze, flame-kissed and caramelised, finds its match in Hourai Junmai Daiginjo Irootoko, a sake with melon aroma, creamy mouthfeel, and crisp finish. The Boiler’s pairings bring sake into the realm of comfort and celebration, proving that elegance can be found in the most joyful of feasts.
– The Spot
Contemporary European with Southeast Asian Flair | Marina One, Singapore
Situated in the heart of Singapore’s Central Business District, The Spot is a modern restaurant and bar that blends European technique with Southeast Asian soul. Led by Chef Louis Lee, whose training in modern European gastronomy and Japanese-fusion cuisine informs every dish, The Spot is a destination for business lunches, intimate dinners, and after-work indulgence.
- Hay-Smoked Bonito Tataki, kombu-cured and gently smoked over hay, is served with wasabi ponzu and yuzu-chilli coulis. The pairing with Shuchuzaishin Daidai Junmai Ginjo offers crisp acidity that balances the dish’s smoky depth.
- Binchotan-Grilled Sawara, dry-aged and charcoal-grilled, is layered with koji-zucchini purée, miso-butter rice vinegar sauce, and ikura. Paired with Niwa no Uguisu Junmai Ginjo 60, the sake’s soft fruit notes and gentle acidity mirror the dish’s complexity. The Spot’s pairings are a masterclass in balance—where boldness meets restraint, and sake finds new resonance in contemporary cuisine.
The Elegance of Pairing: A Refined Toast to Sake’s Global Cross-Cultural Harmony
“This year’s campaign is a tribute to culinary diversity—an ode to the richness of ingredients, the convergence of cultures, and the boundless artistry of pairing,” shared Ms. Akiko Onishi, Senior Director of JFOODO. “With Discover New Harmonies with Japanese Sake, we invite diners to reimagine sake not merely as a traditional libation, but as a refined and versatile companion to global cuisine. Whether gracing seafood, embracing meat, or accenting vegetables, sake brings a quiet sophistication—one that deepens flavour, bridges traditions, and celebrates the universal language of taste.”
The campaign runs throughout November, inviting food lovers to embark on a curated journey of taste and tradition. Each pairing is a dialogue between chef and brewer, plate and glass—an invitation to discover new harmonies.
For complete restaurant listings and pairing menus, please see below:
Appendix 1 – List of participating restaurants (*Alphabetical Order)
| Restaurant Name | Address |
| 8picure | 428 River Valley Road, #01‑04, Singapore 248327 |
| Appetite | 72A Amoy Street, Singapore 069891 |
| Café Nesuto | 2 Orchard Turn, #04‑27 to 32, ION Orchard, Singapore 238801 |
| CASA CICHETI | 78 Guan Chuan Street, #01‑41, Singapore 160078 |
| Fiasco by Juice | 66 Kampong Bugis, Level M, Singapore 338987 |
| Imperial Treasure Bar + Grill | 1 Kim Seng Promenade, #02‑111, Great World, Singapore 237994 |
| Joo Chiat Oyster House | 328 Joo Chiat Road, #01‑05, Singapore 427585 |
| Koki Alternative Bread Bar | 60A Duxton, #02‑01, Singapore 089524 |
| Lerouy | 7 Mohamed Sultan Road, Singapore 238957 |
| NOURI | 72 Amoy Street, Singapore 069891 |
| Pastaro | 36H Dunearn Road, #02‑45, Chancery Court, Singapore 309433 |
| Pulsii French Bistro & Bar | 55 Tras Street, Singapore 078994 |
| Sage by Yasunori Doi | 150 Orchard Road, #01‑36, Orchard Plaza, Singapore 238841 |
| Tapasu Oyster Gastronomiya | 29 Stanley Street, #01‑01, Singapore 068738 |
| The Boiler Seafood Bar & Restaurant | 8 Raffles Avenue, #01‑13A, Singapore 039802 |
| The Shelling Co | 25 Opal Crescent, Singapore 328419 |
| The Spot | 5 Straits View, #01‑26/27, Marina One East Tower, Singapore 018935 |
| WAKANUI Grill Dining | 5 Straits View, #04‑02, Marina One West Tower, Singapore 018935 |
| WHITEGRASS | 30 Victoria Street, #01‑26/27, Chijmes, Singapore 187996 |
Hashtag: #pairwithsake #japanesesake #discovernewharmonies
https://www.jetro.go.jp/en/jfoodo/
https://www.facebook.com/jetrosingapore/
https://www.instagram.com/jetrosingapore/
The issuer is solely responsible for the content of this announcement.
About JFOODO
JFOODO, which stands for The Japan Food Product Overseas Promotion Center, was established in 2017 by the Japanese government as part of the Japan External Trade Organization (JETRO). JFOODO collaborates with industry partners to showcase the quality, diversity, and authenticity of Japanese food and beverages through various campaigns and events. The mission is to enhance the export of Japanese agricultural, forestry, fishery, and food products and to brand and promote these products globally.
In Japanese, culture can be expressed as 「風土」(pronounced as “fudo”), which incidentally rhymes with “JFOODO.” The name also reflects their aspiration to increase worldwide recognition and appreciation for Japanese food, akin to how other aspects of Japanese culture have gained international acclaim. In Japanese, the kanji character「道」(read as “dō”) symbolises “the way” or “the code.” JFOODO strives to embrace and promote “the way of food” alongside Japanese culture to captivate global audiences and cultivate a deep appreciation for Japanese food and its rich heritage.
Check the official website for more information:
https://www.jetro.go.jp/en/jfoodo/
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn