Media OutReach

Jian’ge County in Guangyuan Hosts Handover Ceremony for Over 12,000 Ancient and Famous Trees

Published

1 month ago

24/03/2025

GUANGYUAN, CHINA – Media OutReach Newswire – 24 March 2025 – On March 12, marking the 47th Arbor Day of China, the “Shu Road Cuiyun Corridor Ancient Cypress Conservation Handover Ceremony” was held in Jian’ge County, Guangyuan City, Sichuan Province. More than a hundred town and township cadres, forest rangers and villagers witnessed this special handover event, who gathered to witness the transfer of responsibility for the stewardship of more than 12,000 ancient and famous trees. Among these venerable beings, the eldest boasts an impressive age of approximately 2,300 years.

On March 15, Hope Justman (middle) and her friends strolling on the ancient Shu Road in Jiange County, Guangyuan City. Photo by Liu Ren

Since the Ming Dynasty, Jian’ge County has upheld a tradition of conducting handover ceremonies for ancient cypresses along its trade routes during the transition between incoming and outgoing officials. As part of this practice, the officials meticulously count the number of ancient cypresses and record their survival and growth conditions in the area. To this day, the handover of ancient and famous trees remains a vital aspect of transfer of duty in Jian’ge County, symbolizing the enduring commitment to safeguarding these venerable trees across generations.

Located in the northern part of Sichuan, Jian’ge County stands as a pivotal landmark along the ancient, a trade route boasting a history of more than 2,000 years. Renowned for its wealth of transportation relics and cultural landscapes that bear witness to the passage of time, it has earned the title of “a living fossil of ancient land transportation”.

As early as 2015, the ancient Shu Road was already added to the UNESCO World Heritage Tentative List, and has since been nominated as a candidate for both World Natural and Cultural Heritage status.

Within the ancient Shu Road, a stretch of nearly 300 kilometers lies in Guangyuan City, Sichuan Province, renowned as the section with the most abundant relics and historical narratives. Particularly notable is the Cuiyun Corridor in Jian’ge County, which boasts the world’s largest, oldest, and most extensive cluster of ancient trees planted along an historic route. Currently, a total of 7,803 ancient trees remain, including 7,778 ancient cypresses with an average age of 1,050 years. The verdant trees block out sunlight, creating an ethereal atmosphere that makes walking beneath them feel like stepping into a living painting.

In recent years, the ancient Shu Road has gradually emerged as a sought-after destination among both Chinese and foreign tourists thanks to its unique charms. On March 13, 82-year-old American explorer Hope Justman, accompanied by her friends, explored iconic sites such as Jianmen Pass and the Cuiyun Corridor, immersing themselves in the rich culture of the Shu Road and the timeless grandeur of its ancient trees. This marked her 25th journey along this millennia-old historic route.

To better protect the ancient and famous trees, local authorities perform “physical check-up” for them on a regular basis, including inspections for hollowing and decay, cleaning and treating damaged areas of trunks, and performing “minimally invasive surgeries”. Over the past three years, Jian’ge County has successfully restored and rescued 2,478 endangered and weakened ancient cypresses.

On March 15, China officially enacted the Regulations on the Protection of Ancient and Famous Trees, marking the first time the country has established standardized management and protection practices for these trees through administrative legislation. Notably, the Regulations drew inspiration from the ancient cypress handover system of the Cuiyun Corridor along the historic Shu Road.

*Cuiyun Corridor on the ancient Shu Road. Photo by Meng Libo*

Hashtag: #JiangeCounty

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Media OutReach

Hong Kong’s Visionaries Invited to Lead the Conversation at ACES Awards 2025

Published

9 hours ago

25/04/2025

Media Outreach

Wave 2 Nominations Now Open

HONG KONG SAR- Media OutReach Newswire – 25 April 2025 – In a city built on precision, resilience and reinvention, Hong Kong’s corporate leadership is entering a new era—where governance, innovation, and sustainability are not just trends, but imperatives. The Asia Corporate Excellence & Sustainability (ACES) Awards 2025 has opened Wave 2 nominations, calling on Hong Kong-based businesses and leaders to benchmark themselves against Asia’s most rigorous awards platform.

Winners of the 2024 ACES Awards gather in celebration, representing Asia’s most forward-thinking companies across leadership and sustainability.

Now in its 12th year, the ACES Awards recognises individuals and organisations that deliver performance with purpose and build legacies with integrity.

With 28 ACES Awards earned by Hong Kong-based companies, the city continues to lead in purpose-driven leadership. Among 2024’s honourees:

Town Ray Holdings Limited – Asia’s Most Inspiring Executives (Hok Keung Luk)
China Merchants Port Holdings Co. Ltd. – Industry Champion of the Year (Xu Song)
Henderson Land Development Co. Ltd. – Top Green Companies in Asia (Dr. Lee Ka Kit, Johnny Yu)

“ACES isn’t about popularity or PR—it’s about principles,” said Dr. Shanggari Balakrishnan, President of the ACES Awards and CEO of MORS Group. “Hong Kong’s best leaders don’t just move fast—they move with intent, clarity, and conscience.”

The ACES Awards 2025 takes place 27–28 November, shortly after COP30 in Rio de Janeiro—a timely convergence for sustainability champions. The final host city—Bali, Taiwan, or Malaysia—will be announced in June.

Wave 2 closes April 30, with Wave 3 open until June 2025. Categories include Individual Leadership, Corporate Leadership, and Corporate Sustainability.

To nominate or learn more, visit www.acesawards.com.
Hashtag: #ACESAwards2025 #ACESAwards

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The issuer is solely responsible for the content of this announcement.

About ACES Awards

The Asia Corporate Excellence & Sustainability (ACES) Awards, organised by MORS Group, is a leading platform that recognises businesses and leaders across Asia for their impact in leadership, sustainability, and responsible growth. ACES highlights those driving meaningful change in their industries and communities.

To nominate for the 2025 ACES Awards, contact Rhasvin Sidhu at rhasvin@acesawards.com.

Media OutReach

Disney’s 20th Anniversary: HKDL Ambassadors Prepare to Pass the Torch

Published

11 hours ago

25/04/2025

Media Outreach

Seeking the Next Ambassador to Continue the Mission of Spreading Magic and Helping Others

HONG KONG SAR – Media OutReach Newswire – 25 April 2025 – Hong Kong Disneyland Resort (HKDL) has been a cornerstone of joy and magical memories for 20 years, delighting guests and fans while also dedicating itself to community service. The 2024-2025 Disney Ambassadors Gisele Abejero and Beyan Tse represent the resort, working alongside Disney VoluntEARS to bring Disney magic to those in need, including young patients, underprivileged families, people with disabilities, and minority groups.

Cover Photo (Gisele and Beyan)

As HKDL celebrates its 20th anniversary, the pair and all cast members invite everyone to join the grand celebration starting from June 28. With their term coming to an end, they are also on the search for the next ambassador(s) to continue spreading Disney’s legacy of joy and magic.

Stepping Out of Comfort Zones: Unlocking New Skills

Gisele, who hails from the Philippines, and Beyan, a native Hongkonger, come from vastly different backgrounds and life experiences. They have shown incredible courage in stepping out of their comfort zones to pursue their dreams, shaping who they are today.

Gisele, who has been working at HKDL for 17 years, is the first Disney Ambassador of Filipino descent at HKDL. She began her career at the Entertainment team and showcasing her extensive stage experience in different shows including “The Golden Mickeys”, “Mickey and the Wondrous Book” and “Festival of the Lion King.” She shared, “As a dancer, I rarely speak or interact directly with guests on stage. As Disney Ambassador, I have to frequently engage with different people and even host events. I keep learning and growing. I unlock new skills along the way and discovering a different side of myself.”

Beyan has been a lifelong Disney fan. Previously working behind the scenes in Sourcing, she made the bold decision to step into the spotlight. She recalled, “becoming a Disney Ambassador is the bravest decision I have ever made in my life. Over the past year, I have visited various operational teams, including food & beverage, housekeeping and horticulture, taking on different roles and participating in daily tasks. These experiences have boosted my confidence, and very proud of every professional and passionate cast member.”

Reaching Every Corner of the Community: Spreading Disney Magic

Gisele and Beyan have actively participated in various community service initiatives, supporting Disney VoluntEARS and bringing Disney magic to life through their work. Last year, HKDL collaborated with Heep Hong Society to launch a first-ever and largest pilot program offering real-life social adaptation training for children with special educational needs (SEN). Gisele and Beyan, along with Disney VoluntEARS, engaging in activities such as ordering food at park restaurants and queuing for shopping. This program provides unique training experience for children with SEN, giving them more opportunities to practice and integrate into the community.

As the mother of three children including a daughter with SEN, Gisele shared her experience: “As a mother of an SEN child, I deeply understand the challenges of taking children out. As Disney Ambassador, I aim to raise awareness and support for SEN children through my participation in events, helping them feel more love and care.” Gisele affirmed her commitment to continue participating in related activities even after her term ends. She believes that being a Disney Ambassador is not just a two-year role but a lifelong commitment to supporting both the resort and the community.

Gisele and Beyan also joined Mickey and Minnie Mouse in visiting children at the Hong Kong Children’s Hospital and took part in HKDL’s Christmas toy donation campaign. Additionally, they worked closely with the Make-A-Wish®, creating unique park experiences for wish children. Since 2008, HKDL has made over 340 wishes come true.

Beyan recalled several heartwarming stories from the wish kids: “One little girl, dressed as a princess, met her favorite Elsa, and it felt like the whole world stood still. Her pure smile was truly touching.” Another memorable moment involved a boy with illness who was using a wheelchair. Despite his frail condition, when he saw the beloved Mickey Mouse, he mustered all his strength to lift his hand and give him a high-five, leaving even his parents in awe. “Seeing him completely immersed in the happiness of that moment made me realize the true mission of Disney Ambassadors — to create hope with Disney magic,” Beyan said.

Bridging Connections Through Media: Sharing Disney Fun Facts

Beyond their community service, Gisele and Beyan have been actively sharing park updates and behind-the-scenes moments from their daily live through the official HKDL Ambassador social media accounts. They’ve also produced a series of engaging interactive videos, such as “Ambassador’s Vlog” and “Trivia Game On”. These fun-filled videos highlight little-known Disney trivia, bridging the gap between cast members and guests. The duo happily shared, “Many fans who spot us filming in the park often seize the opportunity to get on camera!”

Speaking of trivia, here’s a question for you: What gift did the Beast give Belle to express his love? You can find the answer on the HKDL Ambassador Instagram and Facebook pages!

Embark on an Extraordinary Journey – Become the Next Disney Ambassador

Gisele and Beyan’s stories showcase how Disney magic transforms live and inspires everyone to believe in the power of dreams and happiness. Their journey as Disney Ambassadors is profoundly meaningful and enriched with unique experiences. Becoming a Disney Ambassador is a once-in-a-lifetime journey filled with invaluable experiences, such as participating in professional training and exchanges with global Disney Ambassadors and having the opportunity to attend the D23 Expo in California, interacting with and inspiring countless dreamers.

This year, as HKDL celebrates its 20th anniversary, Gisele and Beyan have the honor of commemorating this significant milestone with everyone. With their two-year term coming to an end this year, they are actively searching for the next ambassador(s). “Passion, positive attitude, and a willingness to embrace new challenges are keys to success!” they shared. The 2026-2027 HKDL Ambassador Program is now open for applications until May 19. All eligible full-time cast members and imagineers with at least two years of work experience at HKDL and fluency in Cantonese or English are invited to apply and embark on this one-of-a-kind journey!

Hashtag: #HongKongDisneylandResort

The issuer is solely responsible for the content of this announcement.

Media OutReach

Claim Your Golden Delights With DFS

Published

22 hours ago

24/04/2025

Media Outreach

Indulge in Extraordinary Rewards & Experiences This May Golden Week

HONG KONG SAR – Media OutReach Newswire – 24 April 2025 – This May Golden Week, let DFS —the world’s leading luxury travel retailer, elevate your shopping journey with curated moments of self-delight. From tranquil moments in our Fragrance Wonderland and family adventures in teamLab Future Park, to exquisite gifts for loved ones and unique treasures that reflect your personal style, every experience across DFS network is designed to surprise and inspire. Enjoy exclusive rewards, limited-time perks, and joyful discoveries from April 25 to May 6— only at DFS.

Hong Kong & Macau: A World of Multi-Sensational Delights

Immerse yourself in a symphony of sensations at DFS Hong Kong and Macau, where every moment is designed to ignite your senses and create lasting memories.

Time It Right To Win: Turn your shopping into a winning moment. Spend HK$888 or MOP 888 in a single net transaction and take on the “Time It Right To Win” challenge. Experience the adrenaline rush as you stop the digital screen at “8888” for your chance to win a 999.9 gold ingot or one of many fabulous prizes worth over HK$1,000,000 or MOP 2,500,000! *
Beauty In Play: Discover where luxury beauty meets light-hearted fun. With the purchase of the exclusive Lancôme Absolue set at DFS Macau, Shoppes at Four Seasons, receive a limited-edition Lancôme x Monopoly game set. Experience a different dimension of beauty through luxurious sensations and a new playful take on our beauty counters.
Explore Your One-Stop Fragrance Wonderland: Treat yourself to a sensory journey with over 900 curated fragrance selections. Whether you’re layering signature blends or discovering your next signature fragrance, let our fragrance experts guide you through an experience that’s uniquely yours.
Glow With Confidence: Transform your look with complimentary makeup demonstrations by our expert beauty advisors. Let us help you discover your radiant best! Join us at DFS Macau, Shoppes at Four Seasons, City of Dreams or Galaxy (Beauty), from April 25 to May 5, at 3 PM, 4 PM and 5 PM, or DFS Hong Kong, Canton Road at 3:30pm on April 20 and May 4⁺. From now until May 5, enjoy up to 65% off on beauty products at DFS Hong Kong, Canton Road, Tsim Sha Tsui East or Causeway Bay (Beauty)! Plus, receive a Beauty Blind Box (valued at HK900) with a minimum purchase of HK$1,888*.
Savor Local Delights: Complete your golden journey with a taste of Hong Kong’s most beloved flavors. Indulge in crispy French toast, freshly baked egg tarts, and velvety milk tea at Men Wah Bing Teng, or unwind with a perfectly brewed coffee at NOC in DFS Hong Kong, Canton Road. Pause, relax, and savor a day filled with flavor and delight.

Okinawa: Discover Your Island Delights!

Enjoy everything that Okinawa has to offer as we celebrate the 20th anniversary of DFS Okinawa, Naha City. Join us in marking this milestone with unique experiences, curated treasures, and moments that honor two decades of unforgettable journeys.

A Taste of Celebration: Step into an exclusive marché curated by DFS Okinawa Naha City and THE MARKET, where local flavors meet artisanal crafts. Savor authentic Okinawan delicacies and explore traditional handmade creations, offering you a unique taste of the island’s rich culture.
Welcome to Le Labo: Be among the first to experience our newly opened Le Labo pop up store — where artisanal perfumery meets soulful craftmanship. Receive a complimentary gift with your purchase and step into the exclusive world of fine perfumery, available exclusively only at DFS Okinawa.
Family Adventure Time: Make magical memories at teamLab Future Park, where interactive digital art brings wonder to life. From lights to laughter, it’s a playful experience not to be missed for kids and kids at heart.
Sweet Celebratory Treats: Add a sprinkle of fun to your visit! From May 1–5, try our bubble catcher and receive complimentary gifts with a JPY 50,000 purchase in kids’ fashion. Plus, visit two or more departments and join our Fukubiki lucky draw for a chance to win even more celebratory prizes*!

North America: Turn Airport Time into Me-Time

Make the most of your pre-flight moments at DFS stores in John F. Kennedy International Airport, Los Angeles International Airport, and San Francisco International Airport—where airport time becomes your time. From last-minute indulgences to thoughtful pre-planned picks, discover a travel retail experience designed around you.

Smart Shopping, More Time for You: Simplify your journey with our convenient pre-order service: browse and shop online, then collect your items at the terminal before departure. Enjoy duty-free privileges and more time to relax before takeoff.
A Taste of New York Excellence: At JFK Terminal 4, discover the exclusive Maker’s Mark Wood Finishing City Series – New York. Enjoy a Gold Rush cocktail and receive a special NYC-exclusive gift—crafted to elevate your New York send-off.
Treasures for Your Journey: Find your perfect travel companions—from hot fragrance deals starting at US$29 to destination-exclusive souvenirs and gifts. Whether it’s a new signature scent or a keepsake to remember your trip, DFS has your journey covered.

Make Your Golden Week Shopping More Rewarding

This Golden Week, enjoy more value with every purchase at DFS. We have partnered with leading payment providers to bring you exclusive offers across our global destinations—designed to make your travel shopping even more delightful.

Payment Partner	Offer Details
Alipay	Alipay CN: Enjoy up to CN¥180 off with a minimum spend of CN¥6,000 in Hong Kong and Macau. Alipay HK: Save up to HK$888 in Hong Kong or get HK$60 off on single net purchases of HK$2,000 in Macau. Alipay+ Partner Wallets: Receive up to HK$888 off in Hong Kong. Alipay+ or NaverPay: Enjoy US$10 off when you spend US$150 in North America.
American Express	Mainland China card members can enjoy a CN¥370 rebate upon spending CN¥3,700 in Hong Kong and Macau.
Mastercard	Enjoy a HK$200 rebate on purchases of HK$2,000 in Hong Kong, and a MOP 700 rebate on MOP 7,000 spent in Macau.

DFS CIRCLE Members, Enjoy Even More

Feel extra special as a DFS CIRCLE member with exclusive benefits including bonus points, member-only offers, and elevated experiences across all DFS locations. Not yet a member? Sign up at DFS.com to unlock a world of privileges.

* Terms & Conditions apply. Prizes vary between stores and are of limited quantities only, while stocks last. Visit DFS.com for more details. ⁺Payment promotions and in-store happenings schedule vary between stores, please see store for details.

Hashtag: #DFS

The issuer is solely responsible for the content of this announcement.

ABOUT DFS

DFS: Your Personal Guide to The World of Luxury

DFS Group is the leading luxury travel retailer. Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering its customers a carefully curated selection of exceptional products from the most desired brands. Its stores are present in major global airports and downtown locations. DFS Group is privately held, and majority owned by the world’s largest luxury conglomerate, Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group focuses on creating inspiring omnichannel retail experiences for its customers and is headquartered in Hong Kong SAR.

For more information, please visit www.dfs.com.