Media OutReach
LANDMARK Unveils “Noëlia at LANDMARK: Joy Begins With Giving” Largest-ever Festive Showcase Spreads the Magic of Wishes in Central
Step into Noëlia, a picturesque winter village featuring Hong Kong’s largest interactive Wishing Lake, alongside seasonal activities and the district-wide celebration in Central
HONG KONG SAR – Media OutReach Newswire – 21 November 2025 – This festive season, LANDMARK welcomes a new chapter of holiday magic to Central, unveiling “Noëlia at LANDMARK: Joy Begins With Giving” — a one-of-a-kind experience and its largest festive installation to date. From 21 November 2025 to 1 January 2026, LANDMARK ATRIUM will transform into an enchanting French château‑inspired winter village, rising 11 metres high and spanning 30 metres across. This immersive spectacle offers captivating experiences at every turn, from Hong Kong’s largest interactive Wishing Lake to the thrilling slide and specially designed photo opportunities, all coming together to create a memorable holiday atmosphere.
Mr. Alexander Li, Director and Head of Retail, Hong Kong & Macau, Hongkong Land Limited, said: “For generations, LANDMARK has been synonymous with Central’s most festive moments. This year, with Noëlia at LANDMARK and our wider partnership with the Hong Kong Tourism Board, we not only honour that legacy but also reaffirm our commitment to keeping Central vibrant and inspiring. It reflects the spirit of our ongoing Tomorrow’s CENTRAL transformation — delivering unique new experiences and making Central more exciting than ever for everyone.”
A Village of Wishes and Wonder: Experience Noëlia at LANDMARK
Legend whispers that far beneath the winter skies lies a festive town – Noëlia. Cradled between snowfall and starlight, the fabled lakeside village awakens with the season of giving, revealing itself in all its splendour within LANDMARK ATRIUM.
Beneath the watchful glow of a towering lighthouse, in a world alive with festive energy and intricate details, visitors will discover Lake Lumière — Hong Kong’s largest interactive Wishing Lake. Revered in old tales and said to make all wishes come true, it invites guests to cast an enchanted coin into its shimmering surface. As a wish is dedicated to someone special, mystical guardians underwater carry this heartfelt sentiment into Noëlia’s magical realm, illuminating an impressive 12-by-12-metre LED canvas and creating an unforgettable moment right in the heart of LANDMARK.
For those seeking a thrill, the Starlit Slide offers a sweeping, 8-metre descent curving through Noëlia, a delight for the young and the young at heart. Guests can also capture cherished memories at the Festive Photo Studio by Don’t Lxxk Up, a trendy sensation from Korea, perfect for posing with Noëlia villagers and taking home a unique keepsake.
Upon entering the Noëlia Golden Gateway, every turn promises new discoveries and delight. The majestic 11‑metre lighthouse adds a dramatic silhouette, while above Noëlia’s wise owl circles its peak, joined by a gently drifting Airship Voyage that animates the winter skyline. Interactive features bring the village to life — from the Grand Chime where playful gingerbread folk appear and spin with every toll, the Livres & Lumières bookshop with its chimney puffing smoke into the crisp air, the Curious Courier’s fantastical hot-air balloons, to the Floured & Frosted cake shop tempting the eye with mouth-watering creations. Visitors can also capture a special moment in a whimsical sidecar photo spot — a nod to vintage holiday travel — perfect for sharing smiles and memories with friends and family.
In Theo’s Studio, artistry meets illumination with Baccarat’s grand crystal chandelier, casting a warm radiance. Baccarat gift boxes, ornaments, and candles in signature red packaging adorn the worktable to accentuate the atelier’s refinement. Nearby, the Silver Reverie window display evokes a winter legend frozen in silver, showcasing Christofle’s iconic collections. These timeless designs bring artisanal elegance and countless silver reflections to Noëlia’s streetscape.
Moreover, every half-hour, Noëlia reveals a breathtaking light show, enveloping the entire landscape in a glittering cascade. From intricate façades to kinetic, interactive details, every element is crafted to immerse visitors in a celebration where generosity and imagination meet.
A curated range of Noëlia‑themed merchandise is available at The Gift Shop located at G/F, LANDMARK ATRIUM, giving visitors a chance to bring the village’s holiday charm home.
Entry to the full Noëlia experience is ticketed, with all proceeds from stage pass and merchandise sales donated to SideBySide — a local charity dedicated to empowering and supporting youth in rehabilitation.
Unlock Joyful Wishes Rewards and Enjoy Curated Gifts
This festive season, LANDMARK elevates the spirit of celebration with an array of unparalleled “Joyful Wishes Rewards”. From 20 November to 26 December 2025, every shopping excursion and culinary experience across LANDMARK unlocks a world of exclusive privileges.
Shoppers can enjoy up to 5x BESPOKE Rewards Points and shopping vouchers of up to HK$4,200. Further sweetening the experience are curated festive treats and gifts valued at up to HK$2,588 from Mandarin Oriental, Caviar House & Prunier, Christofle and more. For the very first time, shoppers also receive complimentary stage passes to the Noëlia experience — making this year’s celebrations the most magical yet.
Shoppers who spend with AMEX Centurion® / The Platinum Card® / American Express® Peninsula Platinum Cards can also enjoy the AMEX-exclusive Bonus Rewards to unlock the maximum rewards.
*Terms and conditions apply. Please refer to the website for more details.
Special Offers for “Winter Wonderland in Central” Visitors
Beyond “Noëlia at LANDMARK”, Hongkong Land proudly partners with the Hong Kong Tourism Board to transform Central into a festive hub with “Winter Wonderland in Central”.
Visitors who make a purchase or participate in a workshop at “Winter Wonderland in Central” can extend their celebrations to LANDMARK with an exclusive offer: a special HK$50 discount will be available to those purchasing two or more stage passes at the Noëlia Gift Shop on the G/F of LANDMARK Atrium, upon presenting their receipt.
This holiday season, LANDMARK invites everyone to experience the magic of Noëlia and the joy of giving — creating festive memories to treasure long after the season ends.
Event Details
Noëlia at LANDMARK: Joy Begins With Giving
Date: 21 November 2025 to 1 January 2026
Opening Hours: 10:30am – 8:00pm
Location: G/F, LANDMARK ATRIUM
Website: https://www.landmark.hk/en/whats-on/happenings/noelia2025/
| Pass Type | Access Details | Price |
| Onstage Experience Pass | Adult (Aged 12 or above) | HK$100 / Person |
| Child (Aged 4-11) | HK$50 / Person | |
| Infant (Aged 3 or below) | Free |
Please note children aged 11 or below must be accompanied by an adult (18+).
Gift Shop & Merchandise
Hashtag: #LANDMARKHK
The issuer is solely responsible for the content of this announcement.
About LANDMARK
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a major listed property investment, management and development group. The Group focuses on developing, owning and managing ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. Its mixed-use real estate footprint spans more than 850,000 sq. m., with flagship projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world’s foremost companies and luxury brands. The Group’s Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. The Group has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures and five retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing. In Shanghai, the Group owns a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund, which is due to be completed in 2028. Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. Hongkong Land is a member of the Jardine Matheson Group.
Media OutReach
XTransfer Joins Forum Ekonomi Malaysia 2026
Signals Plan to Make Malaysia Regional Compliance Hub
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.
Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.
Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.
“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”
Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.
XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026
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Media OutReach
CGTN: Little Chinese New Year opens big window to China’s soul
As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.
The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.
While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.
Diverse traditions, shared aspirations
In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.
A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.
Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).
As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.
“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”
The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.
Cultural dialogue: From global stage to daily life
The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.
Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.
The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.
This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.
The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.
Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.
For more information, please click here:
Hashtag: #CGTN
The issuer is solely responsible for the content of this announcement.
Media OutReach
De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘
Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit
www.debeersgroup.com.
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