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LUX Mash-Up: Reframing Bollywood Soundtracks With Empowering Clap-Backs

Published

7 months ago

on

LUX and VML Singapore Create Entertaining Playlists That Spark Reflection on Gender Representation in Popular Bollywood Songs

SINGAPORE – Media OutReach Newswire – 30 April 2025 – Iconic beauty brand, LUX, has always stood against casual sexism. Through the years, LUX has launched numerous campaigns to fight sexism and empower women. This year, LUX is tackling sexism head-on through music.

Unstoppable female DJs: Dr Sangria, DJ Pearl and DJ Tashi rocking club-goers with electrifying LUX Mash-Ups.

Teaming up with Bhushan Kumar’s T-Series—India’s leading music powerhouse with an expansive catalogue that resonates with diverse audiences—this collaboration marks a bold and culturally resonant step in driving the conversation around equality and respect.

Rather than dismissing these cultural touchstones, LUX chose to spark a dialogue and offer a fresh perspective. Working with VML Singapore and on-ground partner EYP Creations, and collaborating with India’s leading female DJs – DJ Pearl, DJ Tashi, and Dr Sangria – the LUX Mash-Up was created to encourage reflection on the messages embedded within popular songs.

The Mash-Up playlists juxtapose popular Bollywood hits with empowering anthems, creating a dynamic interplay between familiar sounds and progressive perspectives. The project aims to offer a counterpoint to potentially limiting portrayals, fostering a more nuanced understanding.

LUX Mash-Ups remix and reframe familiar songs, inviting listeners to consider the underlying messages and encouraging a more empowering interpretation of these cultural staples.

See their posts here:
https://www.instagram.com/reel/DJEFplhKPr3/?igsh=d2kzdHNza2pzb2Ix
https://www.instagram.com/reel/DJEKAcsJyPy/?igsh=MTFkZ2Q3dTBtb3MwMg==
https://www.instagram.com/reel/DJETTKutQUC/?igsh=ZHJob3NtejNkaWt1

“Music is emotion. Music is memory. By evolving the narratives we dance and celebrate to, we can shape a more inclusive and empowering vision of women and their beauty and strength,” said Hinoti Joshi, Global Managing Partner at VML Singapore. “With the LUX Mash-Up, we wanted to fight sexism without preaching; to make people move – and make them think – without missing a beat,” said Marco Versolato, CCO of VML Singapore.

Live performances, curated playlists on digital platforms, and engaging online content allowed the campaign to organically integrate into India’s celebratory spaces, sparking both joy and reflection.

This entertaining campaign builds on LUX’s longstanding commitment to championing women and promoting positive cultural narratives.
Hashtag: #VMLSingapore

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere to rise above judgements they face at home, in the workplace and in wider society.

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Media OutReach

SoéPay Now Offers Tap to Pay on iPhone for Merchants to Accept Contactless Payments

Published

24 hours ago

on

09/12/2025

By

An easy, secure and private way to accept contactless payments with only an iPhone, no additional hardware needed

HONG KONG SAR – Media OutReach Newswire – 9 December 2025 – SoéPay now enables its Hong Kong merchants to seamlessly and securely accept in-person contactless payments with Tap to Pay on iPhone. Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and the「SoéPay – Tap to Pay」iOS app — no additional hardware or payment terminal is needed.

SoéPay – Tap to Pay

At checkout, the merchant will simply prompt the customer to hold their contactless payment method near the merchant’s iPhone, and the payment will be securely completed using NFC technology. Tap to Pay on iPhone also supports PIN entry, which includes accessibility options.
Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple doesn’t store card numbers or transaction information on the device or on Apple servers.*
Tap to Pay on iPhone through SoéPay supports all major card networks, including Visa, Mastercard, UnionPay, American Express, and JCB, providing merchants with comprehensive payment acceptance.
SoéPay’s accelerated merchant onboarding process allows merchants to begin accepting contactless payments via iPhone (iPhone XS or later, running the latest version of iOS) in as fast as 60 minutes once all requirements are met in two steps: (1) iOS app installation and (2) in-app KYC (Know Your Customer) verification.
“We have rolled out Tap to Pay on iPhone for the first wave of merchant categories: taxi services, delivery, florists, pop-up shops, and personalized onsite service providers. We see merchants effortlessly using their iPhones to conveniently and securely accept contactless payments and believe these transformative benefits enhance both their efficiency and their brand image,” says Sam Or, Chief Revenue Officer of SoéPay.
Hong Kong businesses can also get special offers on devices and data plans when signing up for Tap to Pay on iPhone with Hong Kong Telecommunications through participating payment platforms.

For more information on SoéPay, please visit https://soepay.com

*Encrypted card numbers are temporarily stored on iPhone only for transactions made in Store and Forward mode.

Hashtag: #SPECTRATechnologies #SoéPay #TaptoPay #Payments #SoftPOS




The issuer is solely responsible for the content of this announcement.

About SoéPay

SoéPay is a wholly-owned subsidiary of SPECTRA Technologies Holdings Company Limited and a comprehensive one-stop merchant payment solution
provider, offering not only multiple payment methods but also a globally PCI DSS-certified cloud-based merchant system, backed by an experienced customer service and technical support team to deliver reliable support services for merchants

Continue Reading

Media OutReach

SoéPay Now Offers Tap to Pay on iPhone for Merchants to Accept Contactless Payments

Published

24 hours ago

on

09/12/2025

By

An easy, secure and private way to accept contactless payments with only an iPhone, no additional hardware needed

HONG KONG SAR – Media OutReach Newswire – 9 December 2025 – SoéPay now enables its Hong Kong merchants to seamlessly and securely accept in-person contactless payments with Tap to Pay on iPhone. Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and the「SoéPay – Tap to Pay」iOS app — no additional hardware or payment terminal is needed.

SoéPay – Tap to Pay

At checkout, the merchant will simply prompt the customer to hold their contactless payment method near the merchant’s iPhone, and the payment will be securely completed using NFC technology. Tap to Pay on iPhone also supports PIN entry, which includes accessibility options.
Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple doesn’t store card numbers or transaction information on the device or on Apple servers.*
Tap to Pay on iPhone through SoéPay supports all major card networks, including Visa, Mastercard, UnionPay, American Express, and JCB, providing merchants with comprehensive payment acceptance.
SoéPay’s accelerated merchant onboarding process allows merchants to begin accepting contactless payments via iPhone (iPhone XS or later, running the latest version of iOS) in as fast as 60 minutes once all requirements are met in two steps: (1) iOS app installation and (2) in-app KYC (Know Your Customer) verification.
“We have rolled out Tap to Pay on iPhone for the first wave of merchant categories: taxi services, delivery, florists, pop-up shops, and personalized onsite service providers. We see merchants effortlessly using their iPhones to conveniently and securely accept contactless payments and believe these transformative benefits enhance both their efficiency and their brand image,” says Sam Or, Chief Revenue Officer of SoéPay.
Hong Kong businesses can also get special offers on devices and data plans when signing up for Tap to Pay on iPhone with Hong Kong Telecommunications through participating payment platforms.

For more information on SoéPay, please visit https://soepay.com

*Encrypted card numbers are temporarily stored on iPhone only for transactions made in Store and Forward mode.

Hashtag: #SPECTRATechnologies #SoéPay #TaptoPay #Payments #SoftPOS




The issuer is solely responsible for the content of this announcement.

About SoéPay

SoéPay is a wholly-owned subsidiary of SPECTRA Technologies Holdings Company Limited and a comprehensive one-stop merchant payment solution
provider, offering not only multiple payment methods but also a globally PCI DSS-certified cloud-based merchant system, backed by an experienced customer service and technical support team to deliver reliable support services for merchants

Continue Reading

Media OutReach

SoéPay Now Offers Tap to Pay on iPhone for Merchants to Accept Contactless Payments

Published

24 hours ago

on

09/12/2025

By

An easy, secure and private way to accept contactless payments with only an iPhone, no additional hardware needed

HONG KONG SAR – Media OutReach Newswire – 9 December 2025 – SoéPay now enables its Hong Kong merchants to seamlessly and securely accept in-person contactless payments with Tap to Pay on iPhone. Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and the「SoéPay – Tap to Pay」iOS app — no additional hardware or payment terminal is needed.

SoéPay – Tap to Pay

At checkout, the merchant will simply prompt the customer to hold their contactless payment method near the merchant’s iPhone, and the payment will be securely completed using NFC technology. Tap to Pay on iPhone also supports PIN entry, which includes accessibility options.
Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple doesn’t store card numbers or transaction information on the device or on Apple servers.*
Tap to Pay on iPhone through SoéPay supports all major card networks, including Visa, Mastercard, UnionPay, American Express, and JCB, providing merchants with comprehensive payment acceptance.
SoéPay’s accelerated merchant onboarding process allows merchants to begin accepting contactless payments via iPhone (iPhone XS or later, running the latest version of iOS) in as fast as 60 minutes once all requirements are met in two steps: (1) iOS app installation and (2) in-app KYC (Know Your Customer) verification.
“We have rolled out Tap to Pay on iPhone for the first wave of merchant categories: taxi services, delivery, florists, pop-up shops, and personalized onsite service providers. We see merchants effortlessly using their iPhones to conveniently and securely accept contactless payments and believe these transformative benefits enhance both their efficiency and their brand image,” says Sam Or, Chief Revenue Officer of SoéPay.
Hong Kong businesses can also get special offers on devices and data plans when signing up for Tap to Pay on iPhone with Hong Kong Telecommunications through participating payment platforms.

For more information on SoéPay, please visit https://soepay.com

*Encrypted card numbers are temporarily stored on iPhone only for transactions made in Store and Forward mode.

Hashtag: #SPECTRATechnologies #SoéPay #TaptoPay #Payments #SoftPOS




The issuer is solely responsible for the content of this announcement.

About SoéPay

SoéPay is a wholly-owned subsidiary of SPECTRA Technologies Holdings Company Limited and a comprehensive one-stop merchant payment solution
provider, offering not only multiple payment methods but also a globally PCI DSS-certified cloud-based merchant system, backed by an experienced customer service and technical support team to deliver reliable support services for merchants

Continue Reading

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