Media OutReach
LUX Turns Ads into “Algorithm Cleansers” Designed to Influence Social Feeds
Soap giant LUX is bringing its cleansing power to social media feeds.
SINGAPORE – Media OutReach Newswire – 10 April 2026 – LUX has launched LUX My Algorithm, a new global initiative that reimagines the role of social media advertising by transforming ads into tools designed to influence the algorithms that shape what people see. Instead of simply competing for attention, the campaign introduces a new approach where advertising generates behavioural signals that can help redirect and diversify users’ feeds over time.
Developed in partnership with VML, the campaign transforms LUX’s ads into what it calls “algorithm cleansers”, content engineered to generate behavioural signals that help redirect and diversify users’ feeds over time.
Feeds aren’t as personal as they feel
Social media feeds are often seen as a reflection of personal taste. In reality, they are shaped by behaviour. Every pause, watch, save, or share becomes a signal that determines what appears next.
Over time, these signals can narrow feeds into repetitive loops, built not from what they actively choose, but from what they momentarily engage with.
While users may not fully control their feeds, they are constantly influencing them.
An ad that doesn’t just reach you, but teaches your algorithm
LUX’s approach is built on a simple shift in thinking. An ad is not just a message. It is a behavioural event.
Every interaction with an ad generates signals, and those signals influence the algorithm to evolve.
This is the first time a brand has designed advertising not just to influence people directly, but to influence the algorithms that shape what people see.
It also introduces a new dynamic between paid and organic content. Behaviours driven by ads can influence what platforms recommend beyond them.
From interruption to intervention
LUX My Algorithm turns advertising into something more active. Not just appearing in feeds, but acting on them.
Developed in consultation with algorithm experts, the campaign reflects a deeper understanding of how digital systems can be influenced through behaviour.
Dr. Catherine Ball, Scientist and Futurist, said:
“This campaign is doing something fundamentally different. It repurposes advertising from interruption to intervention.”
From cleansing skin to cleansing feeds
The campaign extends LUX’s long-standing association with cleansing into the digital world. LUX My Algorithm addresses the accumulation of signals that shape content, mood, and self-expression over time.
Judy Zu, Global Brand Director, LUX, said:
“LUX has always stood for self-expression. ‘My Algorithm’ starts from a simple truth: what we engage with shapes what we see, and how we feel. This is about helping people take a more intentional role in that process, and creating a more positive relationship with their feeds.”
Tested in real feeds
Before launching globally, LUX tested the idea through a real-world experiment. Participants engaged consistently with LUX content over time, resulting in observable shifts in their feeds as new recommendation patterns emerged.
As part of the campaign, LUX continues to document how feeds evolve through sustained interaction, observing how content exposure can gradually redirect and diversify.
A global rollout
Now live across seven markets, LUX My Algorithm spans multiple platforms through a mix of branded films, creator collaborations, and culturally responsive content, all designed to drive intentional engagement at scale.
In doing so, LUX is redefining advertising, turning social media ads into tools that influence not just what people think, but what they see next.
Hashtag: #LUX #LUXMyAlgorithm
The issuer is solely responsible for the content of this announcement.
About LUX
About VML
Media OutReach
Otis Takes Majority Stake in WeMaintain, Supporting Growth and Innovation in Service Technology
“Service is the foundation of our business, and innovation in how service is delivered is increasingly important as customers seek greater reliability and better visibility into performance,” said Judy Marks, Chair, CEO and President, Otis Worldwide Corp. “WeMaintain has built a strong technology platform and agile operating model that reflects how quality service is delivered in a fast-paced, digital and customer-centric environment. We are confident in their growth potential and believe this investment supports their continued success while creating long-term value for both organizations.”
“Otis’ investment allows us to stay focused on what we do best – continuing to build and advance our technology and scale our business as an independent company,” said Benoit Dupont, WeMaintain CEO. ” With the stability and support of the global industry leader, we are well positioned to strengthen our offering while maintaining the close customer relationships and high standards that have always defined our approach.”
Otis and WeMaintain will operate as separate entities, and WeMaintain will continue to offer its agnostic IoT and AI-based solution to its current and future customers.
Hashtag: #Otis #WeMaintain
The issuer is solely responsible for the content of this announcement.
About Otis
Otis gives people freedom to connect and thrive in a taller, faster, smarter world. The global leader in the manufacture, installation, service and modernization of elevators and escalators, we move 2.5 billion people a day and maintain approximately 2.5 million customer units worldwide – the industry’s largest Service portfolio. You’ll find us in the world’s most iconic structures, as well as residential and commercial buildings, transportation hubs and everywhere people are on the move. Headquartered in Connecticut, USA, Otis is 72,000 people strong, including 45,000 field professionals, all committed to manufacturing, installing and maintaining products to meet the diverse needs of our customers and passengers in more than 200 countries and territories. To learn more, visit 
www.otis.com and follow us on 
LinkedIn, 
YouTube, 
Instagram and 
Facebook @OtisElevatorCo.
About WeMaintain
WeMaintain was founded in 2017 by Benoit Dupont and Jade Francine on the belief that building maintenance could be smarter, more transparent, and more impactful. We combine AI-driven insights, IoT-powered data, and on-the-ground expertise to deliver real-time visibility, enhanced operational efficiency, and increased asset reliability for building owners and operators.
With operations across Asia and Europe and more than 350 employees, we provide services and solutions for elevators, escalators, automatic doors, and fire safety systems.
Our human + tech approach sets a new standard for service quality, customer experience, and growth.
To learn more, visit WeMaintain.com and follow us on LinkedIn.
Media OutReach
Skincare Brand KK Éclat Celebrates Vogue Beauty Award Triumph with Exclusive Gala in Hong Kong
Vogue Beauty Award Winner KK Éclat Hosts Exclusive Gala
HONG KONG SAR – Media OutReach Newswire – 14 April 2026 – In March 2026, French luxury skincare brand KK Éclat hosted a special celebratory dinner at The Pin, an elite private club in Central. The event honored the brand’s major victory at the Vogue Beauty Awards 2026.
The gala brought together over 30 distinguished guests, including celebrities, industry leaders, entrepreneurs, and influential tastemakers, to celebrate the brand’s UV and Pollution Blocker Cream, which was crowned “Best Everyday Sunscreen” by Vogue Beauty Awards.
The Vogue Beauty Awards are a global benchmark for excellence, recognizing products that define the pinnacle of innovation and efficacy in the beauty industry. KK Éclat’s UV and Pollution Blocker Cream stood out for its revolutionary approach to sun protection, seamlessly blending high-performance defense with an unparalleled sensory experience.
This success is powered by KK Éclat’s patented Nano Frame Technology. This smart system encapsulates active ingredients for a 72-hour sustained release into the skin. It also creates a breathable moisture shield on the surface, perfectly balancing deep nourishment with long-lasting hydration.
During the event, founder Katherine and Karen detailed the rigorous research and development process, noting the formula underwent hundreds of iterations to achieve perfection.
Addressing the classic sunscreen dilemma, Katherine explained: “Physical blockers often leave a white cast, while chemical filters raise absorption concerns recently flagged by the FDA. KK Éclat offers a groundbreaking alternative.”
By merging Nano Frame technology with high-shearing encapsulation, the formula utilizes sunscreen particles with a slight negative charge matching the skin’s natural state. This creates a precise, repelling “safety layer” that keeps active filters effectively on the skin’s surface without penetration.
Additionally, the cream features Biosaccharide Gum-4, a breathable biological barrier that shields against UV rays, environmental pollutants, including PM2.5 particles. This multi-layered defense specifically combats photo-aging, meeting the high-frequency demands of modern urban life.
Hashtag: #KKÉclat #NanoFrameTechnology #LuxurySkincare
https://www.kkeclat.com
https://www.instagram.com/kkeclatskincare/https://xhslink.com/m/6wHiQNAqkD8
The issuer is solely responsible for the content of this announcement.
About KK Éclat
Founded in France by Karen and Katherine, KK Éclat is a luxury skincare brand rooted in the philosophy that women should never have to choose between enjoying life’s pleasures and radiant skin. As advocates for the harmony of “health and pleasure,” the founders believe that enjoying life to the fullest and maintaining a superior complexion can, and should, coexist.
Driven by its hallmark Nano Frame Technology, KK Éclat ensures optimal absorption of active nutrients, delivering high-efficacy and long-lasting hydration and anti-aging results. The brand is dedicated to bridging the gap between science and luxury, offering personalized skincare solutions tailored to the diverse needs and daily routines of every skin type.
Media OutReach
New Zealand Returns to Food and Hospitality Asia 2026 With National Pavilion Featuring 15 Premium Food and Beverage Exporters
New Zealand’s participation in FHA demonstrates long-term commitment not only to Singapore but across the region, showcasing how New Zealand looks to continue its partnership through trade and innovation, while helping to shape the future of food.
New Zealand food and beverage exports to Asia grew from NZ$5.5 billion in 2018 to NZ$8.4 billion in 20251. Notably, New Zealand and Singapore share a strong partnership spanning over 60 years – both are small, advanced economies that depend on international trade for growth. Food and beverage illustrate this relationship: it plays an important part in addressing common challenges between both countries. For New Zealand exporters, Singapore serves as a key market and a strategic gateway to the region.
“FHA is an important meeting point for buyers across Asia, and this pavilion gives interested buyers and partners a direct way to meet New Zealand producers and explore our outstanding, safe, great tasting F&B products for retail, hospitality and foodservice,” said Joe Nelson, Regional Director for South East and East Asia at New Zealand Trade and Enterprise (NZTE).
He adds, “We want to showcase the best of what New Zealand has to offer. The 15 companies exhibiting this year have something specific to offer – from dairy and honey, to snacks, beverages and premium ingredients. Several already supply into the region and are here to deepen those relationships, while others are bringing products to Asian buyers for the first time. Either way, buyers who visit will be tasting products and talking directly to the people who make them.”
Companies showcasing their products at the New Zealand Pavilion include Ao Cacao, a New Zealand bean-to-bar artisan chocolate maker with 18 international medals across leading chocolate competitions, including an award in the Club des Croqueurs de Chocolat Guide – widely known as the “Michelin Guide of Chocolate”. The brand will feature its single origin dark chocolate, specialty milk chocolate and foodservice range at the show. Family business Barker’s, founded in 1969, has more than 20 years in exporting and producing fruit and vegetables-based syrups, spreads, chutneys and sauces and will feature its new squeeze relishes and preserves at the tradeshow.
Blue Frog, New Zealand’s leading premium granola brand, known for its bold flavour combinations and high nut content, will showcase their breakfast cereals, made using premium natural ingredients for an indulgent granola experience. Meanwhile, New Zealand’s only certified organic chicken producer Bostock Brothers & Waitoawill be featuring its naturally lean, halal-certified organic Smoked Applewood chicken rashers, among other products.
Producers of high-quality, premium dairy products Canary Foodswill be showcasing its double-churned pastry butter sheets and butter medallions known for its deliciously creamy texture and spreadability, while international specialty coffee icon and B-Corp Certified Coffee Supremewill be showcasing its Supreme Blend in different formats, from whole beans and espresso roast to drip bags.
Comvita, the global leader in UMF-certified Mānuka honey and science-backed bee-based health products will introduce its limited edition MānuKaya and Bird’s Nest Mānuka Honey drink, alongside its Kids Mānuka Honey Eye Health Jelly and Mānuka Honey Pops. Meanwhile, the number one supplier of retail natural cheese and cheese manufacturer in New Zealand Dairyworkswill showcase its creamy cheese and cracker snack packs, along its natural, orange-coloured cheddar burger slices.
New entrants to Singapore and the region, family-owned juice brand Eden Orchards, will be showcasing its Pure Blueberry and Pure Cherry juice. Its blueberry juice is rich in antioxidants; while its cherry juice, which naturally contains melatonin, is becoming a go-to addition to evening routines. Meanwhile, Griffin’s, New Zealand’s largest snack food company since 1890 will spotlight its high quality and premium snacks – from natural snack bars and biscuits – to crisps and crackers across its 4 brands.
Leading New Zealand protein snack business Jack Link’swill feature its high protein meat snacks, renowned for bold flavours – perfect for those who are active and health conscious. Southern Fresh, New Zealand’s leading growers and processors of premium fresh produce will introduce its airfreight, popular and crunchy baby spinach and baby coloured carrots at the pavilion.
Stock Shop Co., premium New Zealand producer of chef-made stocks, glaces, jus and sauces for professional kitchens, will feature its two globally recognised products, Veal and Lobster Stock, while Tatua,world-class manufacturer of specialty dairy ingredients and products made from New Zealand grass-fed certified milk, will showcase its newly launched indulgent Crème Custard. Not forgetting Whittaker’s, New Zealand’s beloved chocolate and confectionery brand will feature its 100% bean-to-bar, palm-oil free chocolates at the pavilion.
Don’t just visit the booth – experience New Zealand’s finest at your table. For a limited time this April and May, Singapore restaurants Artichoke and Magpie will launch specially crafted menus using premium ingredients from several innovative New Zealand companies.
Taste the difference. Visit the New Zealand Pavilion at Hall 8, Booth 8D4-01 at Food & Hospitality Asia 2026 from 21 to 24 April 2026 at Singapore Expo, and our exclusive website to find out more about our exhibiting companies.
1 StatsNZ
Hashtag: #NZFnB #NewZealandfoodandbeverage #NZatFHA2026
https://nzte.govt.nz
https://www.linkedin.com/company/new-zealand-trade-and-enterprise/
https://x.com/NZTEnews
https://www.facebook.com/nztenews
https://www.instagram.com/nzte/
The issuer is solely responsible for the content of this announcement.
About New Zealand Trade and Enterprise (NZTE)
New Zealand Trade and Enterprise (NZTE) | Te Taurapa Tūhono is the New Zealand government’s international business development agency. Our purpose is to grow companies internationally – bigger, better, faster – for the good of New Zealand. NZTE uses its extensive knowledge and global networks to help exporters of all sizes make better decisions and connect them with international partners and opportunities. www.nzte.govt.nz
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