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Mainland China’s Luxury Market Poised for Growth: Insights from MDRi’s 2025 Consumer Forecast

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Forecast Projected Growth of Chinese Luxury Market in 2025: A Shift Towards Experience, Innovation, Chinese Brands and Sustainability

HONG KONG SAR – Media OutReach Newswire – 13 December 2024 – MDRi, a leading provider of business insights, today released its China Luxury Consumer Forecast 2025, presenting an in-depth analysis of luxury consumption trends in Mainland China and Hong Kong. The report highlights a market in transition, where Chinese consumers exhibit sophisticated preferences for experiences, domestic brands, sustainability, and innovation.

Despite the prevailing macroeconomic uncertainty and inconsistent growth across various luxury segments, the overall sentiment for luxury spending remains robust. The report reveals that 56% of Mainland Chinese luxury consumers plan to increase their spending in 2025, compared to only 48% in Hong Kong. This divergence is largely influenced by a more pessimistic outlook on Hong Kong’s economy, shaped by international monetary policies and geopolitical tensions.

Economic uncertainty continues to loom over Hong Kong, where 12% of luxury consumers intend to reduce their spending next year, compared to 9% in Mainland China. This cautious sentiment reflects broader concerns about the region’s economic stability.
In Mainland China, luxury spending is expected to be driven by high-end jewellery, handbags, and travel experiences, with nearly 60% of consumers planning to allocate more of their budgets to luxury travel. In contrast, positive sentiment is less pronounced in Hong Kong, where the luxury market is becoming increasingly polarized. Over 10% of consumers in each luxury category in Hong Kong plan to reduce their spending, showcasing a cautious approach, especially in categories like handbags (9%) and travel experiences (4%).
This report underscores the importance of understanding the evolving preferences of luxury consumers in both regions, as brands navigate a rapidly changing market landscape.
Simon Tye, CEO of MDRi, commented: “Mainland China is currently experiencing a dynamic shift in luxury market. Recent industry data has unveiled contrasting trends, with certain luxury conglomerates witnessing declines in Asia-Pacific revenues, while others have observed growth in parallel instances. This disparity prompts inquiries into the authentic sentiments of Chinese luxury consumers. Luxury brands should obtain deep understanding of the unique preferences, behaviour, and aspirations of consumers in these cities that are conducive to crafting highly targeted and resonant marketing strategies. The strong consumer demand for luxury watches, handbags, jewellery, and travel experiences positions these categories as key growth drivers for the industry. Brands that make consumer insights the foundation of their product development and go-to-market plans will be best positioned to solidify their leadership in these high-potential luxury segments; and agile brands that continuously monitor and respond to changing consumer preferences will be the ones to dominate these in-demand categories.”
The report identifies five key trends shaping the Chinese luxury market in 2025:

1. Luxury Lifestyle & Experiences

Mainland Chinese consumers are increasingly prioritising lifestyle-driven luxury, with 57% planning to boost spending on wellness, fitness, and luxury travel. Gen Z emphasises self-care and wellbeing, while Millennials seek exclusive, adventurous experiences that create lasting memories. Notably, wellness and spa treatments rank among the top items the youngest consumers (aged 21-25) in Mainland China plan to spend more on in the next 12 months (63%, ranking number 2 and just slightly below health and fitness activities (64%)).

2. Shopping Destinations

Mainland China’s Tier 1 cities, led by Shanghai, remain dominant luxury shopping hubs. However, Sanya is emerging as a rising destination, with 23% of Mainland Chinese luxury shoppers making purchases there in 2024, driven by duty-free policies. Hong Kong remains a luxury shopping destination for Tier 3 city shoppers but is losing appeal among Tier 1 consumers, who increasingly find comparable luxury experiences closer to home. Hong Kong’s attractiveness among lower-city luxury consumers could be partly attributed to the Chinese Government’s efforts in fostering Hong Kong’s tourism in these cities.
3. Preferences for Domestic Brands
National pride is driving a growing preference for domestic luxury, with 56% of Mainland Chinese consumers planning to buy more from Chinese luxury brands in 2025. Millennials, in particular, balance global prestige with domestic pride, driving demand for both French and Chinese brands, especially in watches and fashion. The success and influence of Chinese luxury brands have the potential to shape the future direction of the global luxury industry, setting new standards and pushing the boundaries of what luxury means in the years to come.
4. Sustainability and Second-hand Luxury
Sustainability is now a central value for Mainland Chinese consumers, with 85% stating it is important and 42% willing to pay a premium for sustainable luxury products. Younger luxury consumers (aged 21-25) are leading the charge in embracing the allure of second-hand premium products highlighting the rising environmental consciousness. Second-hand luxury is also gaining traction, with 59% of Mainland Chinese luxury consumers purchasing pre-owned items in 2024, particularly small leather goods and shoes. Younger consumers, especially Gen Z, view second-hand luxury as a way to express individual style rather than just a cost-saving option.
5. The Role of Technology and AI in Luxury
Mainland Chinese consumers are embracing tech-driven luxury, with 90% willing to pay a premium for innovative products. AI-powered personalisation is seen as a key enabler for tailored customer experiences, though concerns about its impact on exclusivity remain, with 66% expressing reservations about AI-driven mass customisation.
Driven by evolving consumer sophistication and upper-middle-class expansion, Chinese luxury consumers are increasingly globally mobile, technologically advanced, and discerning. With 42-47% of Chinese luxury consumption projected to occur abroad, Mainland China’s luxury market is setting global trends. Growth will be propelled by domestic brands, sustainability, and the rising influence of younger consumers.
Reflecting on 2024, Mainland China showed stronger growth in the luxury sector, with an average annual spend of RMB234,500, a 7% year-on-year increase. Spending in Tier 2 cities surged by 22%, outpacing Tier 1 cities. In Hong Kong, luxury spending rose modestly, with average expenditures increasing by 3% to HKD223,900. Significant growth was seen in high-value items like jewellery (+64%) and handbags (+66%), highlighting a preference for big-ticket purchases.

The survey was conducted from April to May 2024, with a sample size of 1,500 luxury consumers from Mainland China and 500 luxury consumers from Hong Kong. All respondents were required to have made purchases of luxury items and to have spent a minimum of 50,000 in their local currencies on luxury purchases within the past 12 months.
Simon said: “The Chinese luxury market is undergoing a profound transformation, largely influenced by the preferences of the younger generation, particularly Gen Z. This cohort is not only redefining luxury consumption but is also poised to reshape the global luxury industry. Their demand for personalization, wellness, and sustainability, combined with a strong inclination towards innovative Chinese brands, signals a departure from traditional luxury norms. As they prioritize exceptional experiences and meaningful connections over mere ownership, existing and new brands must adapt to these evolving expectations. By continuing to learn about their needs, building strong relationships with them and investing in personalized services and holistic wellness initiatives, luxury brands can foster loyalty and build lasting relationships with this discerning demographic, ultimately revolutionizing the industry.”
For a deeper dive of the report, please click here.
For further information, interviews, or comments, please contact [email protected].

Appendix
Categories Overview of Chinese consumers (Top 3 brand aware and brand purchased)

Luxury Watch

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
Cartier ▲2% Rolex – Cartier ▲8% Rolex ▲1%
Bulgari ▲2% Omega ▲1% Rolex ▲7% Omega ▲1%
Rolex ▲4% Cartier ▼4% Omega ▼2% Longines ▲10%

Luxury Jewellery

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
Cartier ▼1% Cartier ▲1% Gucci ▲14% Cartier ▲8%
CHANEL – CHANEL – Cartier ▲10% CHANEL ▲8%
Bulgari ▲3% Bulgari ▲2% CHANEL ▲11% Gucci ▲3%

Luxury Fashion

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
CHANEL ▲5% CHANEL ▲2% CHANEL ▲11% CHANEL ▲5%
Balenciaga ▼6% Balenciaga ▼1% Balenciaga ▲2% Balenciaga ▲4%
Dior ▲2% Dior – Gucci ▲9% Gucci ▲5%

Luxury Handbag

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
CHANEL – CHANEL ▼2% Balenciaga ▲4% CHANEL ▼1%
Balenciaga ▼1% Balenciaga ▼1% CHANEL ▲9% Balenciaga ▲1%
Dior ▲1% Dior ▲1% Hermes ▲12% Dior ▲6%

Beauty and Cosmetics

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
Dior Beauty ▲2% Estee Lauder ▲7% Lancôme ▲9% Shiseido ▲6%
Estee Lauder ▲3% Lancôme ▲1% Shiseido ▲5% SKII ▲1%
Lancôme ▲4% Dior Beauty ▲5% SKII ▲9% Lancôme ▲1%

Wine and Spirits

China Hong Kong
Brand aware Brand aware
Chivas ▲2% Rémy Martin ▲6%
Rémy Martin – Martell ▲4%
Hennessy ▼1% Hennessy ▲6%

Consumer preferences of each luxury category

Luxury Category Mainland Chinese Preferences Hong Kong Preferences
Watches – Prefer multifunctional and jewellery watches

– 31% prefer Chinese-made watches

– Value brand design

– Favor simple, everyday styles

– 12% prefer Chinese watches

– Consider resale value

– Prioritize craftsmanship
Jewellery – Favor yellow gold (55%) and diamonds (52%)

– Value easy recognition

– Prioritize diamonds (61%)

– Emphasize craftsmanship

– Resale value influences decisions
Fashion – Recognize CHANEL and Balenciaga as top brands

– Prioritize quality of materials and comfort

Handbags – Prioritize style and aesthetic appeal – Emphasize brand awareness and material quality
Cosmetics – Prefer international brands

– 55% purchase through e-commerce platforms

– Favor Japanese brands
– Prioritize ingredients and efficacy
Wine

and

Spirits

– Prefer Chinese Baijiu (56%) and high-end whiskey (56%)

– Values brand awareness and taste

– Prioritize high-end whiskey (53%) and red wine (45%)

– Values taste and cost-effectiveness

– Increases in high-end whiskey purchases

Hashtag: #MDRi #SimonTye #ChinaLuxuryConsumerForecast #Luxury

The issuer is solely responsible for the content of this announcement.

MDRi

Based in Hong Kong and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organisations with data-driven advice to make informed decisions and drive growth.

Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionising the way organisations harness insights for success.

The Mishcon de Reya Group

The Group is an independent, international professional services business with law at its heart, employing over 1450 people with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.

Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with ). The firm services an international community of clients and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: ; ; ; ; ; ; and .

The includes consultancy businesses , (in London, Singapore and Dubai), , (in Hong Kong) and . The Group also includes , which invests in the most promising early stage legaltech companies as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.

Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.

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MarsLab Introduces Singapore-Based AI Inference Infrastructure Roadmap for Enterprise and Edge Deployment

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28/05/2026

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MarsLab outlines a system-first approach to AI inference infrastructure for enterprise and edge deployment scenarios.

SINGAPORE – Media OutReach Newswire – 28 May 2026 – MarsLab Pte Ltd today introduced its Singapore-based AI inference infrastructure roadmap, focused on deployment-oriented systems for enterprise and edge AI workloads.
MarsLab takes a system-first approach to AI infrastructure, bringing together hardware systems, software stack integration, workload validation, and deployment economics. The company is focused on practical scenarios where AI inference needs to operate reliably across real-world environments, including enterprise applications, edge deployment, and industry-specific systems.
MarsLab’s near-term M100 platform is designed for commercial and system-level validation. The platform is intended to help the company evaluate real workloads, software behavior, integration requirements, operational constraints, and customer deployment needs. These learnings will support MarsLab’s longer-term M200 roadmap, which is planned as a future self-designed silicon direction informed by practical deployment data.
“We believe future AI infrastructure should be developed with a system-first mindset,” said Zhongwei Liao, CEO of MarsLab. “Before moving toward deeper technology roadmaps, it is important to understand real workloads, system integration requirements, and deployment economics in practical environments.”
MarsLab is building its presence in Singapore and engaging with partners across Southeast Asia’s semiconductor and AI infrastructure ecosystem. The company aims to support enterprises and technology partners seeking practical, efficient, and deployable AI inference infrastructure.

Hashtag: #AIInfrastructure #AIInference #EdgeAI #EnterpriseAI #Singapore


The issuer is solely responsible for the content of this announcement.

About MarsLab Pte Ltd

MarsLab Pte Ltd is a Singapore-based AI inference infrastructure company focused on enterprise and edge AI deployment scenarios. The company works across hardware systems, software stack integration, workload validation, and deployment economics, with a system-first approach to practical AI infrastructure.

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CP AXTRA Partners with Ayala to Strengthen Mall Development and Asset Management

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28/05/2026

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BANGKOK, THAILAND – Media OutReach Newswire – 28 May 2026 – CP AXTRA Public Company Limited, the operator of ASEAN’s leading wholesaler – retailer Makro and Lotus’s, will strengthen mall development and asset management at Makro in Thailand under a Memorandum of Cooperation (MoC) signed with Ayala Corporation, one of the Philippines’ largest conglomerates. Through its consumer retail and mall arms, ACx Holdings Corporation (“ACx”) and AyalaLand Malls, Inc (“ALMI”), the partnership will also unlock greater shared value from CP AXTRA’s mall assets nationwide.

Under the agreement, ACx and ALMI will share methodologies and best practices in mall asset operations, leasing strategy and project development to improve operational efficiency, enhance customer experience and maximize the long-term value of CP AXTRA’s land and assets, initially focusing on seven key stores of Makro. The parties will also explore future investment opportunities related to mall and asset development in Thailand, alongside collaborative initiatives for the development of new sites and the redevelopment of existing CP AXTRA sites across the country. This is the third agreement signed between CP AXTRA and Ayala, underscoring the strong partnership and continued collaboration between the two groups, following their previous agreements to operate Makro in the Philippines and expand regional business opportunities.

“This agreement with Ayala allows us to combine CP AXTRA’s deep understanding of the Thai retail market with Ayala’s decades of experience in developing and leasing shopping mall spaces. By applying proven methodologies to our Makro mall, we aim to elevate the standards of the retail environment we offer, not only improving the experience for our shoppers and tenants, but also fostering sustainable growth and creating long-term value for our asset and the surrounding community,” said Tanit Chearavanont, Group Chief Wholesale Business Officer, CP AXTRA Public Company Limited.”

“This is another milestone in our growing relationship and collaboration with the CP Group. Through this partnership, we intend to leverage the complementary strengths of two leading conglomerates to create world-class retail and real estate developments across markets. This also marks Ayala’s entry into the Thailand market, giving us a strong opportunity not only to share our expertise, but also to gain valuable insights from one of Southeast Asia’s most dynamic and developed retail markets. More broadly, this partnership aligns with Ayala’s strategy of bringing the best of the world to the Philippines while showcasing the best of the Philippines to the world,” said Mark Uy, Managing Director and Group Head of Strategy and Business Development, Ayala Corporation.

“Makro’s nationwide footprint gives it a meaningful role in the everyday lives of Thai consumers. Our opportunity is to help turn that everyday relevance into places people choose to stay, explore, and return to. By combining CP AXTRA’s market knowledge with Ayala Malls’ experience in curating retail partners, improving customer journeys, and building community-oriented retail destinations, we believe these sites can become stronger platforms for shoppers, merchant partners, and long-term asset growth,” said Mariana Zobel de Ayala, Managing Director and Group Head of Leasing and Hospitality of Ayala Land.

The collaboration brings two complementary strengths together. CP AXTRA is one of ASEAN’s leading wholesale and retail operators, with more than 2,700 Makro and Lotus’s stores. The company is a regional leader in multi-format, omnichannel retail platforms across Southeast Asia and is advancing toward retail-tech company. ALMI, is one of the Philippines’ leading mall operators, managing 34 shopping centers recognized for their strong retail planning, curated tenant mix, and enhanced customer experience across Southeast Asia. With extensive expertise in leasing, mall operations, facility management, and mixed-use development, ALMI is well positioned to support CP AXTRA in maximizing the value and potential of its Makro mall assets in Thailand. Ayala Corporation also brings a broader consumer and enterprise ecosystem that can complement CP AXTRA’s regional retail expansion, while ACx, its consumer retail unit, adds perspective on evolving customer behavior, format innovation, and retail partnerships.

The MoC builds on the two groups’ existing strategic partnership, which began in 2025 with the formation of CP AXTRA AC CORPORATION to operate Makro stores in the Philippines and was expanded to include a wider range of collaborative opportunities. This new agreement deepens that partnership further, marking the first time Ayala will bring its mall development and leasing expertise directly to CP AXTRA’s operations in Thailand.

Hashtag: #CPAXTRA

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About CP AXTRA

CP AXTRA Public Company Limited, is an operator of Asia’s leading wholesaler and retailer, Makro and Lotus’s. The Company is based in Thailand, with operation across 10 countries. CP AXTRA is committed to fulfilling people’s lives with good health, love, joy, and well-being, by providing solutions and meeting customers’ daily needs with technology, innovation, and operational excellence. With over 30 years of retail experience, CP AXTRA is a trusted partner for both B2B and B2C customers, offering a comprehensive range of products and services. Today, it manages over 2,700 offline stores in Thailand and Asia, with strong online presence.

About Ayala Corporation

For more than 190 years, Ayala Corporation has been building businesses that enable people to thrive.
Ayala, currently one of the largest conglomerates in the Philippines, has meaningful presence in real estate, banking, digital services and telecommunications, and renewable energy. It likewise has a growing presence in healthcare, mobility, and logistics as well as investments in industrial technologies, education, and other ventures. Ayala manages its corporate social responsibility initiatives through Ayala Foundation.

About Ayala Malls

Ayala Malls is the premier lifestyle mall network in the Philippines, known for creating vibrant, well-curated destinations that bring together shopping, dining, culture, and community experiences. With 34 malls nationwide, Ayala Malls continues to lead in elevating the Filipino retail experience by offering a diverse mix of global and local brands, innovative spaces, and enriching events that celebrate local creativity and inclusivity. As part of Ayala Land, the country’s leading real estate developer, Ayala Malls is committed to building dynamic, sustainable spaces where people can connect, thrive, and enjoy life’s everyday moments.

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Aon Brings Leadership Forum to Manila to Help Organisations Navigate Risks and Drive Growth

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MANILA, PHILIPPINES – Media OutReach Newswire – 28 May 2026 – Aon plc (NYSE: AON), a leading global professional services firm, is today hosting its Better Decisions Leadership Forum in Manila, bringing together senior business leaders to discuss how organisations can navigate from risk to resilience and growth in an increasingly complex environment. The invitation-only forum is taking place at the Fairmont Hotel in Makati.

The event is expected to convene more than 70 C-suite and senior business leaders from top organisations across the Philippines for a closed-door exchange on managing economic, workforce, climate and operational pressures. By bringing together diverse perspectives, the forum aims to foster practical insights and strategies that help organisations navigate uncertainty, protect their businesses and drive sustainable growth.

The program will be officially opened by Karl Hamann, CEO of Philippines for Aon, followed by a keynote from Andrew Jeffries, country director for the Asian Development Bank on the macroeconomic and geopolitical trends shaping the business environment.

Notable speakers include Terence Williams, head of Commercial Risk in Asia Pacific for Aon, and other firm executives alongside external regional leaders, including Annacel Natividad, chief risk officer and sustainability head for Aboitiz Foods Group, and Raymond Martin Aguilar, vice president and head of risk and property management for Globe Telecom, Inc.

“This forum reflects a fundamental shift in how organisations are evolving their approach to risk,” said Williams. “Across Asia Pacific, we are seeing a growing focus on using data and analytics to understand trade-offs, test scenarios and act with greater confidence. Bringing leaders together to share practical experience is critical to strengthening resilience while continuing to drive growth.”

A central feature of the forum will be a C-suite panel on adaptive leadership in a digital world, where senior leaders will share how they are balancing risk, resilience and growth, and the decisions shaping their organisations today. The session will be moderated by Irma Gaviola, head of Commercial Risk, Philippines for Aon.

The program will include risk masterclasses focused on key enterprise exposures, including cyber and climate risks, exploring how organisations can quantify risk, strengthen resilience and design more effective risk transfer strategies.

Participants will also be introduced to Aon’s Risk Analyzers, an interactive environment where clients can experience a suite of analytics-led tools that support scenario testing and supports better risk capital decisions. The tools are designed to help organisations assess exposures and evaluate strategic choices in real time.

“The Philippines sits at the intersection of strong economic growth and increasing risk complexity, said Hamann. “This forum creates a space for candid dialogue and practical insights to help organisations navigate risk with greater clarity and confidence.”

The Better Decisions Leadership Forum is part of Aon’s ongoing commitment to helping organisations turn insight into action – enabling more informed decision-making to protect and grow their business.

Hashtag: #Aon

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About Aon

(NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

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Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

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