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Mainland China’s Luxury Market Poised for Growth: Insights from MDRi’s 2025 Consumer Forecast

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Forecast Projected Growth of Chinese Luxury Market in 2025: A Shift Towards Experience, Innovation, Chinese Brands and Sustainability

HONG KONG SAR – Media OutReach Newswire – 13 December 2024 – MDRi, a leading provider of business insights, today released its China Luxury Consumer Forecast 2025, presenting an in-depth analysis of luxury consumption trends in Mainland China and Hong Kong. The report highlights a market in transition, where Chinese consumers exhibit sophisticated preferences for experiences, domestic brands, sustainability, and innovation.

Despite the prevailing macroeconomic uncertainty and inconsistent growth across various luxury segments, the overall sentiment for luxury spending remains robust. The report reveals that 56% of Mainland Chinese luxury consumers plan to increase their spending in 2025, compared to only 48% in Hong Kong. This divergence is largely influenced by a more pessimistic outlook on Hong Kong’s economy, shaped by international monetary policies and geopolitical tensions.

Economic uncertainty continues to loom over Hong Kong, where 12% of luxury consumers intend to reduce their spending next year, compared to 9% in Mainland China. This cautious sentiment reflects broader concerns about the region’s economic stability.
In Mainland China, luxury spending is expected to be driven by high-end jewellery, handbags, and travel experiences, with nearly 60% of consumers planning to allocate more of their budgets to luxury travel. In contrast, positive sentiment is less pronounced in Hong Kong, where the luxury market is becoming increasingly polarized. Over 10% of consumers in each luxury category in Hong Kong plan to reduce their spending, showcasing a cautious approach, especially in categories like handbags (9%) and travel experiences (4%).
This report underscores the importance of understanding the evolving preferences of luxury consumers in both regions, as brands navigate a rapidly changing market landscape.
Simon Tye, CEO of MDRi, commented: “Mainland China is currently experiencing a dynamic shift in luxury market. Recent industry data has unveiled contrasting trends, with certain luxury conglomerates witnessing declines in Asia-Pacific revenues, while others have observed growth in parallel instances. This disparity prompts inquiries into the authentic sentiments of Chinese luxury consumers. Luxury brands should obtain deep understanding of the unique preferences, behaviour, and aspirations of consumers in these cities that are conducive to crafting highly targeted and resonant marketing strategies. The strong consumer demand for luxury watches, handbags, jewellery, and travel experiences positions these categories as key growth drivers for the industry. Brands that make consumer insights the foundation of their product development and go-to-market plans will be best positioned to solidify their leadership in these high-potential luxury segments; and agile brands that continuously monitor and respond to changing consumer preferences will be the ones to dominate these in-demand categories.”
The report identifies five key trends shaping the Chinese luxury market in 2025:

1. Luxury Lifestyle & Experiences

Mainland Chinese consumers are increasingly prioritising lifestyle-driven luxury, with 57% planning to boost spending on wellness, fitness, and luxury travel. Gen Z emphasises self-care and wellbeing, while Millennials seek exclusive, adventurous experiences that create lasting memories. Notably, wellness and spa treatments rank among the top items the youngest consumers (aged 21-25) in Mainland China plan to spend more on in the next 12 months (63%, ranking number 2 and just slightly below health and fitness activities (64%)).

2. Shopping Destinations

Mainland China’s Tier 1 cities, led by Shanghai, remain dominant luxury shopping hubs. However, Sanya is emerging as a rising destination, with 23% of Mainland Chinese luxury shoppers making purchases there in 2024, driven by duty-free policies. Hong Kong remains a luxury shopping destination for Tier 3 city shoppers but is losing appeal among Tier 1 consumers, who increasingly find comparable luxury experiences closer to home. Hong Kong’s attractiveness among lower-city luxury consumers could be partly attributed to the Chinese Government’s efforts in fostering Hong Kong’s tourism in these cities.
3. Preferences for Domestic Brands
National pride is driving a growing preference for domestic luxury, with 56% of Mainland Chinese consumers planning to buy more from Chinese luxury brands in 2025. Millennials, in particular, balance global prestige with domestic pride, driving demand for both French and Chinese brands, especially in watches and fashion. The success and influence of Chinese luxury brands have the potential to shape the future direction of the global luxury industry, setting new standards and pushing the boundaries of what luxury means in the years to come.
4. Sustainability and Second-hand Luxury
Sustainability is now a central value for Mainland Chinese consumers, with 85% stating it is important and 42% willing to pay a premium for sustainable luxury products. Younger luxury consumers (aged 21-25) are leading the charge in embracing the allure of second-hand premium products highlighting the rising environmental consciousness. Second-hand luxury is also gaining traction, with 59% of Mainland Chinese luxury consumers purchasing pre-owned items in 2024, particularly small leather goods and shoes. Younger consumers, especially Gen Z, view second-hand luxury as a way to express individual style rather than just a cost-saving option.
5. The Role of Technology and AI in Luxury
Mainland Chinese consumers are embracing tech-driven luxury, with 90% willing to pay a premium for innovative products. AI-powered personalisation is seen as a key enabler for tailored customer experiences, though concerns about its impact on exclusivity remain, with 66% expressing reservations about AI-driven mass customisation.
Driven by evolving consumer sophistication and upper-middle-class expansion, Chinese luxury consumers are increasingly globally mobile, technologically advanced, and discerning. With 42-47% of Chinese luxury consumption projected to occur abroad, Mainland China’s luxury market is setting global trends. Growth will be propelled by domestic brands, sustainability, and the rising influence of younger consumers.
Reflecting on 2024, Mainland China showed stronger growth in the luxury sector, with an average annual spend of RMB234,500, a 7% year-on-year increase. Spending in Tier 2 cities surged by 22%, outpacing Tier 1 cities. In Hong Kong, luxury spending rose modestly, with average expenditures increasing by 3% to HKD223,900. Significant growth was seen in high-value items like jewellery (+64%) and handbags (+66%), highlighting a preference for big-ticket purchases.

The survey was conducted from April to May 2024, with a sample size of 1,500 luxury consumers from Mainland China and 500 luxury consumers from Hong Kong. All respondents were required to have made purchases of luxury items and to have spent a minimum of 50,000 in their local currencies on luxury purchases within the past 12 months.
Simon said: “The Chinese luxury market is undergoing a profound transformation, largely influenced by the preferences of the younger generation, particularly Gen Z. This cohort is not only redefining luxury consumption but is also poised to reshape the global luxury industry. Their demand for personalization, wellness, and sustainability, combined with a strong inclination towards innovative Chinese brands, signals a departure from traditional luxury norms. As they prioritize exceptional experiences and meaningful connections over mere ownership, existing and new brands must adapt to these evolving expectations. By continuing to learn about their needs, building strong relationships with them and investing in personalized services and holistic wellness initiatives, luxury brands can foster loyalty and build lasting relationships with this discerning demographic, ultimately revolutionizing the industry.”
For a deeper dive of the report, please click here.
For further information, interviews, or comments, please contact [email protected].

Appendix
Categories Overview of Chinese consumers (Top 3 brand aware and brand purchased)

Luxury Watch

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
Cartier ▲2% Rolex – Cartier ▲8% Rolex ▲1%
Bulgari ▲2% Omega ▲1% Rolex ▲7% Omega ▲1%
Rolex ▲4% Cartier ▼4% Omega ▼2% Longines ▲10%

Luxury Jewellery

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
Cartier ▼1% Cartier ▲1% Gucci ▲14% Cartier ▲8%
CHANEL – CHANEL – Cartier ▲10% CHANEL ▲8%
Bulgari ▲3% Bulgari ▲2% CHANEL ▲11% Gucci ▲3%

Luxury Fashion

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
CHANEL ▲5% CHANEL ▲2% CHANEL ▲11% CHANEL ▲5%
Balenciaga ▼6% Balenciaga ▼1% Balenciaga ▲2% Balenciaga ▲4%
Dior ▲2% Dior – Gucci ▲9% Gucci ▲5%

Luxury Handbag

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
CHANEL – CHANEL ▼2% Balenciaga ▲4% CHANEL ▼1%
Balenciaga ▼1% Balenciaga ▼1% CHANEL ▲9% Balenciaga ▲1%
Dior ▲1% Dior ▲1% Hermes ▲12% Dior ▲6%

Beauty and Cosmetics

China Hong Kong
Brand aware Brand purchased Brand aware Brand purchased
Dior Beauty ▲2% Estee Lauder ▲7% Lancôme ▲9% Shiseido ▲6%
Estee Lauder ▲3% Lancôme ▲1% Shiseido ▲5% SKII ▲1%
Lancôme ▲4% Dior Beauty ▲5% SKII ▲9% Lancôme ▲1%

Wine and Spirits

China Hong Kong
Brand aware Brand aware
Chivas ▲2% Rémy Martin ▲6%
Rémy Martin – Martell ▲4%
Hennessy ▼1% Hennessy ▲6%

Consumer preferences of each luxury category

Luxury Category Mainland Chinese Preferences Hong Kong Preferences
Watches – Prefer multifunctional and jewellery watches

– 31% prefer Chinese-made watches

– Value brand design

– Favor simple, everyday styles

– 12% prefer Chinese watches

– Consider resale value

– Prioritize craftsmanship
Jewellery – Favor yellow gold (55%) and diamonds (52%)

– Value easy recognition

– Prioritize diamonds (61%)

– Emphasize craftsmanship

– Resale value influences decisions
Fashion – Recognize CHANEL and Balenciaga as top brands

– Prioritize quality of materials and comfort

Handbags – Prioritize style and aesthetic appeal – Emphasize brand awareness and material quality
Cosmetics – Prefer international brands

– 55% purchase through e-commerce platforms

– Favor Japanese brands
– Prioritize ingredients and efficacy
Wine

and

Spirits

– Prefer Chinese Baijiu (56%) and high-end whiskey (56%)

– Values brand awareness and taste

– Prioritize high-end whiskey (53%) and red wine (45%)

– Values taste and cost-effectiveness

– Increases in high-end whiskey purchases

Hashtag: #MDRi #SimonTye #ChinaLuxuryConsumerForecast #Luxury

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MDRi

Based in Hong Kong and with operations in London and Singapore, MDRi is a leading provider of business insights, empowering organisations with data-driven advice to make informed decisions and drive growth.

Through advanced analytics, industry expertise, and innovative methodologies, MDRi uncovers strategic opportunities, mitigates risks, and helps businesses stay ahead in a rapidly evolving marketplace. With a commitment to excellence and client-centricity, MDRi is revolutionising the way organisations harness insights for success.

The Mishcon de Reya Group

The Group is an independent, international professional services business with law at its heart, employing over 1450 people with over 650 lawyers. It includes the law firm Mishcon de Reya LLP and a collection of leading consultancy businesses that complement the firm’s legal services.

Mishcon de Reya LLP is based in London, Oxford, Cambridge, Singapore and Hong Kong (through its association with ). The firm services an international community of clients and provides advice in situations where the constraints of geography often do not apply. Its work is cross-border, multi-jurisdictional and complex, spanning seven core practice areas: ; ; ; ; ; ; and .

The includes consultancy businesses , (in London, Singapore and Dubai), , (in Hong Kong) and . The Group also includes , which invests in the most promising early stage legaltech companies as well as the Mishcon Academy, its in-house place of learning and platform for thought leadership.

Earlier this year, the Group announced its first strategic acquisition in the alternative legal services market, flexible legal resourcing business Flex Legal. It also acquired a majority stake in Somos, a global group actions management business.

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Global Governance Report Highlights Future Shock Risks as Democratic Accountability Slips and State Capacity Plateaus

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LOS ANGELES, US – Newsaktuell – 7 May 2026 – The newly released 2026 Berggruen Governance Index (BGI) paints a mixed picture of global governance heading into a future of mounting shocks, finding widespread gains in public-goods provision from 2000 to 2023 even as democratic accountability edged down and state capacity showed little overall improvement.

Presentation of the 2026 Berggruen Governance Index: On 6 May in Los Angeles, the following individuals discussed the findings of the study (from left): Vinay Lai (Professor of History, UCLA), Michael Storper (Distinguished Professor of Urban Planning, UCLA), Stella Ghervas (Professor of History, UCLA) and the two authors of the study, Joseph Saraceno and Prof. Helmut Anheier (both from UCLA’s Luskin School of Public Affairs). Democracy News Alliance / Jordan Strauss/AP for DNA

The BGI, presented Wednesday by an international group of governance scholars, analyses measurable benchmarks of democratic accountability across 145 countries.

On a 100-point scale, the global score for democratic accountability slipped slightly from 65 in 2000 to 64 in 2023, the most recent data used in the project. The wave of democratisation observed in the closing decades of the last century has stalled in the last 15 years. Democratic accountability fell in 54 countries while it improved in 48 countries.

Yet the BGI — a collaborative project of the Luskin School of Public Affairs at the University of California, Los Angeles (UCLA), Berlin’s Hertie School and the Berggruen Institute, a think tank headquartered in Los Angeles — captures remarkably widespread growth in provision of public goods.

Encompassing healthcare, education, infrastructure, environmental sustainability and conditions to foster employment and rising prosperity, public goods improved in 135 of the countries studied, while declining slightly in just four. The global average jumped from 58 to 69 points from 2000 to 2023.

The third component of what the BGI authors refer to as the “governance triangle” is state capacity, defined as the ability to tax, borrow and spend, control territory, operate scrupulous, competent bureaucracies and administer predictable rule of law. The index finds the global average ticking up from 48 to 49 points; 56 countries had increased state capacity while 57 declined.

“What does it tell us about the world ahead?” Prof. Helmut K. Anheier, a Luskin School sociologist and BGI principal investigator, asked during the public release of the 2026 BGI on the UCLA campus.

“Countries are not really improving in their governance performance in significant ways. … We’re not really having forward-looking investment in governance capacity. There is considerable inertia.”

The largest improvements across all three BGI components occurred in Gambia, which the report groups with “low-capacity developing states.” These states score low across the board, particularly in the provision of public goods. This cluster constitutes the poorest countries with the least developed economies, which face the most serious challenges.

“They have the greatest exposure to likely future crises, whether it’s global warming, whether it’s a new pandemic, whether it’s another financial crisis, whether it’s the impact of AI,” Anheier said. “And they have the least capacity to respond to it.”

Bhutan, Georgia, Iraq and Tunisia — which make up the remaining top five countries with the largest improvements in the BGI — are classified as “capacity-constrained states.” They tend to be middle-income with struggling democracies. These countries score higher across the board than the low-capacity developing states, but their state capacity tends to lag compared to public goods and democratic accountability.

The capacity-constrained states risk falling into “a cycle that erodes the institutions they have built,” Anheier said.

“Consolidated democratic states”, a cluster of most of the world’s richest countries, which score highly in all three BGI components, have to confront domestic complacency. Further, in the United States and some others, “political dysfunction” is leaving mounting problems unaddressed and risking erosion of state capacity, Anheier said.

At the other end of the spectrum, the country with the farthest fall on the BGI since 2000 is Nicaragua. Second from last is Venezuela, followed by Hong Kong, Hungary and Turkey. The rest of the bottom 10 are Russia, Iran, Poland, El Salvador and Belarus.

Since 2023, which is the last year of data available for the study, Poland and Hungary have both seen government changes via election, despite serious democratic backsliding. Both had fallen out of the group of “consolidated democratic states” by 2023 and moved into the capacity constrained cluster.

The other eight countries at the bottom of the list are all places that once had some semblance of competitive elections, but by now have little or no remaining pretense of democracy. They are grouped by the authors among the “authoritarian and hybrid states”, which have by far the lowest democratic accountability but outperform even some struggling democracies in delivering public goods.

These regimes have tended toward faster economic growth in the period observed. But that seeming prosperity, typically fueled by extractive industries or overreliance on exports, masks “serious institutional weaknesses in these countries, including divided elites,” Anheier said.

Relatively few countries — 21 of the 145 — changed enough for better or worse to be classified in a new group by the end of the 23-year study period.

“Movement between them is rare, but this is largely what we should expect,” said Stella Ghervas, a UCLA historian on a panel of experts who discussed the BGI findings Wednesday. “Government systems are not created in a moment. They evolve over long periods of time.”

Local conditions shaping governance in each country can rarely be quickly reset through political will or even external shocks, Joseph C. Saraceno, a Luskin School data scientist and BGI co-author, said Wednesday.

“Despite all the talk of major transformations happening in global affairs, the underlying configuration of governance simply doesn’t appear to change very much,” Saraceno said. “We use the term inertia to describe this reoccurring pattern. In other words, the structures of global governance are resistant to movement as the conditions beneath them are quite sticky: political economies, demographics, resource endowments. These are deeply layered, and they push each country toward the world that it already inhabits.”

But the challenges lurking around the world may not wait for the slow and difficult processes of political change and development to catch up.

“With the few exceptions of those countries in the consolidated democratic world,” Anheier said, “the great majority of the countries in the world is ill-prepared for the future.”

The full report, ‘ 2026 Berggruen Governance Index – The Four Worlds of Governance‘, can be viewed and downloaded from the website of the UCLA’s Luskin School.

Frank Fuhrig, DNA

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This text and the accompanying material (photos and graphics) are an offer from the Democracy News Alliance, a close co-operation between Agence France-Presse (AFP, France), Agenzia Nazionale Stampa Associata (ANSA, Italy), The Canadian Press (CP, Canada), Deutsche Presse-Agentur (dpa, Germany) and PA Media (PA, UK). All recipients can use this material without the need for a separate subscription agreement with one or more of the participating agencies. This includes the recipient’s right to publish the material in own products.

The DNA content is an independent journalistic service that operates separately from the other services of the participating agencies. It is produced by editorial units that are not involved in the production of the agencies’ main news services. Nevertheless, the editorial standards of the agencies and their assurance of completely independent, impartial and unbiased reporting also apply here.

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Grobrix Launches “Silver Harvest Initiative”, Turning Schools into Micro-Farms Powered by Students and Retirees

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SINGAPORE – Media OutReach Newswire – 7 May 2026 – More than 200 students and retirees have come together at Bukit View Primary School to grow fresh produce within school corridors, as part of Grobrix’s newly launched Silver Harvest Initiative. With local vegetable production at just 8% against a national target of 20%, the pilot demonstrates how everyday spaces can be transformed into productive micro-farms, offering a scalable approach to local food production in land-scarce Singapore.

The pilot transforms existing spaces such as corridors and rooftops into small-scale growing sites using compact, soil-less farming systems. By using existing infrastructure instead of new farmland or large facilities, the model enables food production across multiple community locations, making it easier to implement in schools and shared environments.

Students take part in planting, transplanting and harvesting as part of their daily school environment, while crops such as leafy greens can be harvested in cycles of approximately three weeks. This demonstrates how consistent production can be achieved even within limited spaces.

Retirees, known as “Silver Farmers”, manage the farms and oversee daily operations. Students support planting, harvesting and basic monitoring, creating a working environment where food production becomes part of everyday school life. The setup also gives students direct exposure to how food is grown and managed, turning the school into a hands-on learning environment aligned with sustainability and applied learning goals.

“Singapore does not have the luxury of large farming spaces. But we have schools, and we have retirees who want to contribute. This pilot shows that food production can be practical and repeatable by using spaces we already have,” said Mathew Howe, Founder of Grobrix.

The initiative comes amid growing adoption of micro-farming across Singapore, with schools, companies and community spaces increasingly integrating small-scale food production into existing environments. Demand for such systems has risen in recent months, reflecting broader interest in community-based approaches to food resilience.

The Bukit View Primary School pilot will run over 12 months, focusing on improving yields and integrating produce into school consumption. Grobrix will track how much of the school’s leafy green needs can be met through these growing spaces, with the aim of developing a model that can be adopted across other schools.

Grobrix has installed more than 100 edible growing systems across Singapore and is expanding its footprint regionally and internationally. The company plans to scale the Silver Harvest Initiative to more schools while training additional retiree participants, building a network of community-based growing sites over time.

As Singapore continues to strengthen its food security strategy, including updated targets to increase local production of vegetables and protein by 2035, the initiative offers a practical example of how food production can be integrated into everyday environments beyond traditional farming spaces. It also aims to build greater awareness of food sources and encourage more active participation in local food systems.
Hashtag: #Grobrix #growingtogether #sustainability #urbanfarming


is a Singapore based agritech company that integrates farming into the built environment through its patented “Farming as a Service” model. By combining modular vertical farming technology with a cloud based management system, the company enables corporate and residential spaces to produce high quality local crops. Beyond hardware, Grobrix fosters community engagement and food resilience through its unique intergenerational and corporate wellness programs. Currently operating across Singapore, Malaysia, and the United States, the brand is redefining how urban populations interact with their food sources. Its mission is to transform urban infrastructure into a productive, sentient, and sustainable ecosystem for all.

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CUHK Claims Top Positions in Hong Kong and Asia in the Latest QS World University Rankings by Subject

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HONG KONG SAR – Media OutReach Newswire – 7 May 2026 – The Chinese University of Hong Kong (CUHK) has achieved outstanding results in the QS World University Rankings by Subject 2026, released on 25 March, further cementing its position as a global leader in research and academic excellence. Ten CUHK subjects have secured the top position in Hong Kong, and 21 subjects rank among the top 50 worldwide. These outstanding results reflect CUHK’s sustained commitment to research impact and the calibre of its scholars, whose work continues to advance the collective understanding of the world’s most pressing challenges.

CUHK’s Academic Excellence and Global Research Impact

Ranked among the world’s top 50 universities, CUHK ascended to 32nd place globally in the QS World University Rankings 2026, marking a four-place rise that reinforces its role as a hub for rigorous inquiry, and a dynamic environment where students are empowered to pursue meaningful research and knowledge exchange. This trajectory is supported by 17 CUHK researchers recognised on the Highly Cited Researchers 2025 list by Clarivate Analytics, and 431 academics listed among the world’s top 2% scientists by Stanford University. Among them, 47 scholars were ranked within the global top 100 in their respective fields. Notably, three scholars, including Vice-Chancellor and President Professor Dennis Lo Yuk-ming, have earned positions within the global top 10, a distinction that highlights the remarkable depth and excellence of CUHK’s research community.

CUHK’s The Nethersole School of Nursing: Nurturing Research Innovation and Global Talent in Nursing

Among CUHK’s strongest performers in this year’s rankings, the Nethersole School of Nursing has been ranked #1 in Hong Kong and Asia, and #6 worldwide. Reflecting on the academic environment, Pham Nhat Vi DO, a Vietnamese PhD student in Nursing, shared: “My PhD journey at CUHK has transformed my research abilities, critical thinking, and leadership skills. Through CUHK’s outstanding faculty support, I have accessed diverse academic resources and gained invaluable hands-on experience, building a strong foundation for my future career.”

Vi’s research focuses on colorectal cancer survivorship using cutting-edge technology. As the first Vietnamese researcher adopting this approach, her work reflects CUHK’s strength in empowering students to break new ground.

CUHK’s Geography and Resource Management: Advancing Student Research on Pressing Climate Challenges

CUHK’s Department of Geography and Resource Management has also earned notable recognition in this year’s ranking, placing #4 in Asia and #21 worldwide. Arati POUDEL, a Nepali PhD student, highlighted the University’s research ecosystem as a key defining aspect of her experience. “CUHK exceeds expectations through outstanding research facilities, supportive faculty, and comprehensive professional development opportunities. The prestigious Belt and Road Scholarship has also enriched my research journey in this beautiful campus environment.”

Supported by CUHK, Arati’s research investigates how adaptation to climate extremes—particularly water scarcity and excess—are being addressed, and the pivotal role played by communities and civil society in leading these responses.

Through the QS World University Rankings by Subject 2026, CUHK continues to demonstrate the impact of its research and scholarship. These achievements underscore the University’s growing influence on the global academic stage and its steadfast commitment to addressing complex global challenges through innovation, insight, and collaboration.
Hashtag: #CUHK

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About CUHK

The Chinese University of Hong Kong (CUHK) is a leading higher education institution dedicated to nurturing and empowering students to become responsible and compassionate global citizens. With a rich heritage and a forward-looking vision, CUHK strives to blend tradition with innovation, fostering academic excellence, research breakthroughs, and meaningful societal impact.

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