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Majority of youths seek support for career planning and building career-related skills: Survey by KPMG, NYC, and IPRS
- Youths recognise the need for crucial soft skills to succeed in the future workforce
- At the Gen2050 Youth Action Forum, the 3P (public, private, people) sectors bring together their expertise to provide mentorship and uplift youths in realising their aspirations
SINGAPORE – Media OutReach Newswire – 25 Nov 2025 – At the Gen2050 Youth Action Forum, KPMG, the National Youth Council (NYC), and the Institute of Public Relations of Singapore (IPRS) shared findings from a survey gathered from 1,000 youth respondents on their awareness and attitudes towards current affairs and personal growth.
The Forum is a milestone event under the Gen2050 programme, designed to spark critical conversations about global developments and their impact on youths’ lives and futures, exploring how young people perceive and respond to challenges in areas like the future of work and technological advancements. For more information about the Gen2050 programme, please refer to Annex A.
Minister of State, Ministry of Culture, Community and Youth & Ministry of Manpower, Mr. Dinesh Vasu Dash, exchanged perspectives on how youths can lead the charge to thrive in an uncertain world during a panel dialogue with industry leaders. Beyond the dialogue, the Gen2050 Youth Action Forum also featured an interactive marketplace with gamified booths to immerse youths in decision-making scenarios, highlighting the complexities of global challenges and the importance of proactive, informed decision-making.
Youths’ aspirations and attitudes towards the future
The survey, conducted by Blackbox Research, found that the majority of youths are aware of and care about global economic developments. The economic uncertainty is a concern and youths said that they hoped to have greater support in career and financial planning.
Amongst key competencies needed to succeed in the workforce, youths surveyed identified communication and interpersonal skills (33 percent), adaptability and lifelong learning (32 percent), and analytical and critical thinking (31 percent) as the most valued competencies.
There is also a demand for more guidance, with 65 percent of youths* indicating that they require more support for career planning. Separately, 58 percent of youths* have also indicated that they need more help with financial planning. [*Within these groups, about 58% are working adults and about 42% are students. This broadly follows the overall sample distribution of the poll.]
Whole-of-Singapore effort to uplift youths and enable them to be changemakers
Half of the respondents recognised that the Government, educational institutions, employers, and the wider society and community do play important roles in supporting them.
The 3P sectors (public, private and people sectors) are helping youths realise their aspirations. The Gen2050 youth action programme by KPMG in Singapore, NYC, and IPRS is one such effort. The programme brings together expertise and support from the 3P sectors in the areas of youth engagement, industry perspectives and mentorship to provide youths with tools, platforms, and opportunities to transform their aspirations into real-world, measurable outcomes.
The Gen2050 youth action programme is part of the SG Youth Plan engagements, a year-long series of engagements to understand youths’ aspirations and concerns. The views and insights garnered from the engagements will directly inform a 5-year action plan on youth development, created by youths, for youths.
“Youths today are discerning in their pursuit of skills — not just chasing trends, but focusing on how these skills can be practically applied to create value in their professions,” said Lee Sze Yeng, Managing Partner, KPMG. “The NYC, KPMG, and IPRS survey highlights that the next generation is deeply aware of the need for practical, impactful skills like applying AI to achieve a multiplier effect in the workplace. This underscores the responsibility of institutions and mentors to guide and empower youths, helping them navigate the complexities of value creation and equipping them for the future of work. With nearly 70 percent of KPMG in Singapore’s workforce comprising youths under 35, we are well-positioned to nurture young talent and enable them to lead and innovate in a rapidly evolving world.”
“Platforms like Gen2050 are useful to connect youths with industry leaders and policymakers, to gain insights into emerging shifts that affect the future of work and the kind of skills and attributes required to stay relevant,” said David Chua, Chief Executive Officer, NYC.
Ross Gan, President, IPRS said: “It’s encouraging to see youth prioritising communications and interpersonal skills as key competencies needed to succeed. In a post-truth world of what’s trending on social media, where artificial intelligence is redesigning how businesses create value, the capacity to communicate with clarity, demonstrate empathy and engage authentically with stakeholders for positive impact has never been more relevant. Through our growing tertiary student chapter network and participation in mentoring programmes such as Gen2050, the IPRS enables industry practitioners to share their hard-earned wisdom with aspiring youth to help them succeed and thrive.”
Annex A
ABOUT THE GEN2050 YOUTH ACTION PROGRAMME
The Gen2050 Youth Action Programme, launched in June 2025 by KPMG in Singapore, NYC and IPRS, empowers youths to step up, speak out, and be in front, as they tackle pressing societal challenges and drive meaningful change. This tripartite collaboration brings together expertise from the public, private, and non-profit sectors to provide mentorship, industry insights, and strategic communication skills.
The programme features two distinct tracks to cater to different groups of youths. The first is a structured accelerated programme, which equips selected participants with critical skills such as social entrepreneurship, problem-solving, stakeholder management, and the ability to craft impactful, scalable solutions. Participants will receive mentorship from industry leaders and access to professional networks to refine and implement their ideas. Outstanding projects may even receive funding for implementation and scaling up opportunities.
The second track is a curated engagement series open to all youths, offering opportunities to learn from policymakers, industry professionals, and peers. These dialogues focus on critical societal issues such as AI, social sustainability, and equitable access to digital skills, fostering discussions that contribute to the SG Youth Plan—a five-year action plan reflecting the aspirations of young Singaporeans.
For more information about the Gen2050 Youth Action Programme, visit our website.
About the SG Youth Plan
SG60 is about Building Singapore Together, and how each of us can contribute to a Singapore that we will proudly call home. NYC and its partners are organising a year-long series of engagements for youths to connect with others who are just as passionate about making a difference and taking action to build our shared future. The engagements will culminate in an SG Youth Plan – a five-year action plan created by youths, for youths, and supported by all of us, so that we collectively do our part for Singapore and fellow Singaporeans.
Annex B
Gen2050 Youth Competencies Zone – Details of booths and activities
| Activity | Details |
|
Gen2050 – Step up. Speak out. Be in Front.
|
This zone embodies the key ethos and spirit of Gen2050 – “Step up. Speak out. Be in Front”. Youths are reminded that it starts with the individual voice or the individual initiative before anything meaningful can be inspired at a larger societal scale. |
| Portrait of the Future
|
Generative AI has become increasingly ubiquitous, shaping how we learn, create and connect. In today’s digital age, the real question is not whether youths know how to use advanced technologies, but whether they can harness these tools to reimagine possibilities and drive meaningful change.
In the spirit of cultivating a mindset of innovation and collaboration, youths were invited to co-create a dynamic digital wall using AI-generated visuals, empowering them to translate their aspirations into tangible expressions of the future they want to build. The outcome is an artistic showcase that sparks dialogue and inspires actions. Key presenter: Clara Tusin, 26, Senior Associate, Corporate Transformation, KPMG |
| Menu of Tomorrow
|
In a world where sustainable growth is a business imperative, it is no longer sufficient for enterprises to solely pursue profits at all costs. Long-term resilience is critical to thrive.
This booth uses the popular Singaporean dish of economic rice (cai fan 菜饭) to strengthen youths’ awareness of the key considerations involved in building sustainable, profitable and inclusive businesses. Youths will learn how personal consumption patterns intersect with economic factors such as supply chain disruptions, and broader trends in environmental and social sustainability. Key presenter: Beverly Ang, 24, Associate, ESG, KPMG |
|
The Future of Work
|
What competencies will youths need to succeed in a fast-changing job market? As advanced technologies rapidly transform the future of work, youths will need to look beyond qualifications and job titles to not only remain relevant but also thrive in the new digital age.
This zone will feature a game where youths will need to consider how market shocks affect current jobs and think critically about the skills they will require to adapt to labour market shifts. The zone will also feature a board game by Workforce Singapore, aimed at sparking conversations about essential competencies needed for the future of work. Key presenter: Cheryl Sng, 41, Senior Manager, Personal Tax & Global Mobility Services, KPMG |
Annex C
YOUTHS IN GEN2050
(MEDIA INTERVIEWS AVAILABLE ON REQUEST)
| Shermaine Kuah Sze Min
20 years old Year 2, Data Science and Economics, NUS |
Profile: Passionate about social sustainability and community empowerment through innovation.
Interests: Social innovation, leadership, scalable community solutions. Shermaine has been intensely committed to social sustainability and community empowerment through innovation. She sees technology as a tool to craft scalable community solutions and address pressing societal challenges. As a recent leader of the NUS CSC Project Grant-A-Wish (2024–2025), Shermaine orchestrated a massive effort, successfully mobilising 150 volunteers to bring joy and support to over 200 children. This project vividly showcases her extraordinary organisational skills and compassionate leadership in action. Her dedication to service began early, serving as the former President of River Valley High School’s Service Citizenship Society, and extends to her experience as a Volunteer Manager for elderly outreach and as a dedicated youth mentor. A recipient of the prestigious People’s Association Scholarship and multiple academic and service excellence awards, Shermaine’s journey exemplifies her proactive and innovative spirit, leveraging her computational background to make tangible, positive change. |
| Durai Manickam Nizanth
21 years old Year 1, Accountancy, SUSS |
Profile: Driven by a passion for equity and social sustainability, with strong leadership and civic engagement experience.
Interests: Social equity, leadership development, policy advocacy and community engagement. Nizanth is a young leader fuelled by an unwavering passion for social equity and sustainability. His extensive experience in leadership development, policy advocacy and community engagement underscores his commitment to fostering a more just and inclusive society. Nizanth has led and facilitated numerous impactful youth conferences and forums, including national-level dialogues and international discussions. He has engaged in high-level civic platforms and further honed his facilitation skills through youth-led programmes, even serving as a forum theatre performer to spark deeper discussion. His natural ability to guide meaningful conversations and rally diverse groups around critical issues was evident during his tenure as a Student Council leader during Junior College, where he consistently earned recognition through multiple leadership and character awards. In National Service as a manpower clerk, he took on an operational leadership role, overseeing course management and postings for nearly 400 transport operators while strengthening safety culture as the Unit Chief Safety Advocate. He also served as the Welfare and Communications in-charge at the 4th Singapore-Malaysia Youth Leaders Exchange Programme, and was one of four youth leaders selected by the National Youth Council to launch the SG60 Heart & Soul Exhibition with Prime Minister Lawrence Wong. He championed the Singapore Management University Mind the GAP Business Case Challenge and played integral roles in policy analysis and diversity workshops. He highlighted comprehensive approaches to tackling societal challenges, which helped position him as an influential and thoughtful voice ready to drive real change. |
| Mohammad Nurhan Bin Raihan
28 years old Master’s in Development Practice Program, Harvard University |
Profile: Global leadership and sustainability advocate with experience in policy, humanitarian work, and strategic partnerships.
Interests: Climate resilience, global policy, technological innovation for sustainability. Nurhan possesses a unique blend of high-level policy acumen, practical humanitarian experience, and technological foresight. As an ambassador for the Institute of Economics & Peace, his influence spans globally—being at the forefront of leading AI-driven sustainability innovations and directing policy frameworks impacting millions of ASEAN citizens. His commitment to humanity extends to the ground level, where he managed emergency aid distribution for a United Nations High Commissioner for Refugees mission, raising over $6,000 for displaced Syrian families. Founder of Cool Cities Enterprise (CCSEA) and Country Director for the ASEAN Youth Organisation Singapore, Nurhan plays a pivotal role in driving climate resilience. He has secured over $200,000 in prestigious fellowships across institutions like Harvard and Cambridge. As a published policy researcher and representative at UN forums, he is also the recipient of Oxford University’s esteemed Global Leadership Challenge Title. |
Hashtag: #KPMG
The issuer is solely responsible for the content of this announcement.
About KPMG
KPMG in Singapore is part of a global organisation of independent professional services firms providing Audit, Tax and Advisory services. We operate in 142 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
For more detail about our structure, please visit kpmg.com/governance.
For more information, visit kpmg.com.sg
LinkedIn: linkedin.com/company/kpmg-singapore
About the National Youth Council
At NYC, we believe in a world where young people are respected and heard and have the ability to influence and make a difference in the world. Together with our partners, we develop future-ready youth who are committed to Singapore by instilling in them a heart for service, resilience and an enterprising spirit.
About the Institute of Public Relations of Singapore
Incepted in 1970, the Instituted of Public Relations (IPRS) is a society that champions the public relations & communications profession by encouraging progressive best practices, enabling peer networking and establishing accreditation pathways. Through mentorship, continuing education and training, we nurture emerging practitioners and leaders to succeed and thrive.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
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GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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