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Majority of youths seek support for career planning and building career-related skills: Survey by KPMG, NYC, and IPRS
- Youths recognise the need for crucial soft skills to succeed in the future workforce
- At the Gen2050 Youth Action Forum, the 3P (public, private, people) sectors bring together their expertise to provide mentorship and uplift youths in realising their aspirations
SINGAPORE – Media OutReach Newswire – 25 Nov 2025 – At the Gen2050 Youth Action Forum, KPMG, the National Youth Council (NYC), and the Institute of Public Relations of Singapore (IPRS) shared findings from a survey gathered from 1,000 youth respondents on their awareness and attitudes towards current affairs and personal growth.
The Forum is a milestone event under the Gen2050 programme, designed to spark critical conversations about global developments and their impact on youths’ lives and futures, exploring how young people perceive and respond to challenges in areas like the future of work and technological advancements. For more information about the Gen2050 programme, please refer to Annex A.
Minister of State, Ministry of Culture, Community and Youth & Ministry of Manpower, Mr. Dinesh Vasu Dash, exchanged perspectives on how youths can lead the charge to thrive in an uncertain world during a panel dialogue with industry leaders. Beyond the dialogue, the Gen2050 Youth Action Forum also featured an interactive marketplace with gamified booths to immerse youths in decision-making scenarios, highlighting the complexities of global challenges and the importance of proactive, informed decision-making.
Youths’ aspirations and attitudes towards the future
The survey, conducted by Blackbox Research, found that the majority of youths are aware of and care about global economic developments. The economic uncertainty is a concern and youths said that they hoped to have greater support in career and financial planning.
Amongst key competencies needed to succeed in the workforce, youths surveyed identified communication and interpersonal skills (33 percent), adaptability and lifelong learning (32 percent), and analytical and critical thinking (31 percent) as the most valued competencies.
There is also a demand for more guidance, with 65 percent of youths* indicating that they require more support for career planning. Separately, 58 percent of youths* have also indicated that they need more help with financial planning. [*Within these groups, about 58% are working adults and about 42% are students. This broadly follows the overall sample distribution of the poll.]
Whole-of-Singapore effort to uplift youths and enable them to be changemakers
Half of the respondents recognised that the Government, educational institutions, employers, and the wider society and community do play important roles in supporting them.
The 3P sectors (public, private and people sectors) are helping youths realise their aspirations. The Gen2050 youth action programme by KPMG in Singapore, NYC, and IPRS is one such effort. The programme brings together expertise and support from the 3P sectors in the areas of youth engagement, industry perspectives and mentorship to provide youths with tools, platforms, and opportunities to transform their aspirations into real-world, measurable outcomes.
The Gen2050 youth action programme is part of the SG Youth Plan engagements, a year-long series of engagements to understand youths’ aspirations and concerns. The views and insights garnered from the engagements will directly inform a 5-year action plan on youth development, created by youths, for youths.
“Youths today are discerning in their pursuit of skills — not just chasing trends, but focusing on how these skills can be practically applied to create value in their professions,” said Lee Sze Yeng, Managing Partner, KPMG. “The NYC, KPMG, and IPRS survey highlights that the next generation is deeply aware of the need for practical, impactful skills like applying AI to achieve a multiplier effect in the workplace. This underscores the responsibility of institutions and mentors to guide and empower youths, helping them navigate the complexities of value creation and equipping them for the future of work. With nearly 70 percent of KPMG in Singapore’s workforce comprising youths under 35, we are well-positioned to nurture young talent and enable them to lead and innovate in a rapidly evolving world.”
“Platforms like Gen2050 are useful to connect youths with industry leaders and policymakers, to gain insights into emerging shifts that affect the future of work and the kind of skills and attributes required to stay relevant,” said David Chua, Chief Executive Officer, NYC.
Ross Gan, President, IPRS said: “It’s encouraging to see youth prioritising communications and interpersonal skills as key competencies needed to succeed. In a post-truth world of what’s trending on social media, where artificial intelligence is redesigning how businesses create value, the capacity to communicate with clarity, demonstrate empathy and engage authentically with stakeholders for positive impact has never been more relevant. Through our growing tertiary student chapter network and participation in mentoring programmes such as Gen2050, the IPRS enables industry practitioners to share their hard-earned wisdom with aspiring youth to help them succeed and thrive.”
Annex A
ABOUT THE GEN2050 YOUTH ACTION PROGRAMME
The Gen2050 Youth Action Programme, launched in June 2025 by KPMG in Singapore, NYC and IPRS, empowers youths to step up, speak out, and be in front, as they tackle pressing societal challenges and drive meaningful change. This tripartite collaboration brings together expertise from the public, private, and non-profit sectors to provide mentorship, industry insights, and strategic communication skills.
The programme features two distinct tracks to cater to different groups of youths. The first is a structured accelerated programme, which equips selected participants with critical skills such as social entrepreneurship, problem-solving, stakeholder management, and the ability to craft impactful, scalable solutions. Participants will receive mentorship from industry leaders and access to professional networks to refine and implement their ideas. Outstanding projects may even receive funding for implementation and scaling up opportunities.
The second track is a curated engagement series open to all youths, offering opportunities to learn from policymakers, industry professionals, and peers. These dialogues focus on critical societal issues such as AI, social sustainability, and equitable access to digital skills, fostering discussions that contribute to the SG Youth Plan—a five-year action plan reflecting the aspirations of young Singaporeans.
For more information about the Gen2050 Youth Action Programme, visit our website.
About the SG Youth Plan
SG60 is about Building Singapore Together, and how each of us can contribute to a Singapore that we will proudly call home. NYC and its partners are organising a year-long series of engagements for youths to connect with others who are just as passionate about making a difference and taking action to build our shared future. The engagements will culminate in an SG Youth Plan – a five-year action plan created by youths, for youths, and supported by all of us, so that we collectively do our part for Singapore and fellow Singaporeans.
Annex B
Gen2050 Youth Competencies Zone – Details of booths and activities
| Activity | Details |
|
Gen2050 – Step up. Speak out. Be in Front.
|
This zone embodies the key ethos and spirit of Gen2050 – “Step up. Speak out. Be in Front”. Youths are reminded that it starts with the individual voice or the individual initiative before anything meaningful can be inspired at a larger societal scale. |
| Portrait of the Future
|
Generative AI has become increasingly ubiquitous, shaping how we learn, create and connect. In today’s digital age, the real question is not whether youths know how to use advanced technologies, but whether they can harness these tools to reimagine possibilities and drive meaningful change.
In the spirit of cultivating a mindset of innovation and collaboration, youths were invited to co-create a dynamic digital wall using AI-generated visuals, empowering them to translate their aspirations into tangible expressions of the future they want to build. The outcome is an artistic showcase that sparks dialogue and inspires actions. Key presenter: Clara Tusin, 26, Senior Associate, Corporate Transformation, KPMG |
| Menu of Tomorrow
|
In a world where sustainable growth is a business imperative, it is no longer sufficient for enterprises to solely pursue profits at all costs. Long-term resilience is critical to thrive.
This booth uses the popular Singaporean dish of economic rice (cai fan 菜饭) to strengthen youths’ awareness of the key considerations involved in building sustainable, profitable and inclusive businesses. Youths will learn how personal consumption patterns intersect with economic factors such as supply chain disruptions, and broader trends in environmental and social sustainability. Key presenter: Beverly Ang, 24, Associate, ESG, KPMG |
|
The Future of Work
|
What competencies will youths need to succeed in a fast-changing job market? As advanced technologies rapidly transform the future of work, youths will need to look beyond qualifications and job titles to not only remain relevant but also thrive in the new digital age.
This zone will feature a game where youths will need to consider how market shocks affect current jobs and think critically about the skills they will require to adapt to labour market shifts. The zone will also feature a board game by Workforce Singapore, aimed at sparking conversations about essential competencies needed for the future of work. Key presenter: Cheryl Sng, 41, Senior Manager, Personal Tax & Global Mobility Services, KPMG |
Annex C
YOUTHS IN GEN2050
(MEDIA INTERVIEWS AVAILABLE ON REQUEST)
| Shermaine Kuah Sze Min
20 years old Year 2, Data Science and Economics, NUS |
Profile: Passionate about social sustainability and community empowerment through innovation.
Interests: Social innovation, leadership, scalable community solutions. Shermaine has been intensely committed to social sustainability and community empowerment through innovation. She sees technology as a tool to craft scalable community solutions and address pressing societal challenges. As a recent leader of the NUS CSC Project Grant-A-Wish (2024–2025), Shermaine orchestrated a massive effort, successfully mobilising 150 volunteers to bring joy and support to over 200 children. This project vividly showcases her extraordinary organisational skills and compassionate leadership in action. Her dedication to service began early, serving as the former President of River Valley High School’s Service Citizenship Society, and extends to her experience as a Volunteer Manager for elderly outreach and as a dedicated youth mentor. A recipient of the prestigious People’s Association Scholarship and multiple academic and service excellence awards, Shermaine’s journey exemplifies her proactive and innovative spirit, leveraging her computational background to make tangible, positive change. |
| Durai Manickam Nizanth
21 years old Year 1, Accountancy, SUSS |
Profile: Driven by a passion for equity and social sustainability, with strong leadership and civic engagement experience.
Interests: Social equity, leadership development, policy advocacy and community engagement. Nizanth is a young leader fuelled by an unwavering passion for social equity and sustainability. His extensive experience in leadership development, policy advocacy and community engagement underscores his commitment to fostering a more just and inclusive society. Nizanth has led and facilitated numerous impactful youth conferences and forums, including national-level dialogues and international discussions. He has engaged in high-level civic platforms and further honed his facilitation skills through youth-led programmes, even serving as a forum theatre performer to spark deeper discussion. His natural ability to guide meaningful conversations and rally diverse groups around critical issues was evident during his tenure as a Student Council leader during Junior College, where he consistently earned recognition through multiple leadership and character awards. In National Service as a manpower clerk, he took on an operational leadership role, overseeing course management and postings for nearly 400 transport operators while strengthening safety culture as the Unit Chief Safety Advocate. He also served as the Welfare and Communications in-charge at the 4th Singapore-Malaysia Youth Leaders Exchange Programme, and was one of four youth leaders selected by the National Youth Council to launch the SG60 Heart & Soul Exhibition with Prime Minister Lawrence Wong. He championed the Singapore Management University Mind the GAP Business Case Challenge and played integral roles in policy analysis and diversity workshops. He highlighted comprehensive approaches to tackling societal challenges, which helped position him as an influential and thoughtful voice ready to drive real change. |
| Mohammad Nurhan Bin Raihan
28 years old Master’s in Development Practice Program, Harvard University |
Profile: Global leadership and sustainability advocate with experience in policy, humanitarian work, and strategic partnerships.
Interests: Climate resilience, global policy, technological innovation for sustainability. Nurhan possesses a unique blend of high-level policy acumen, practical humanitarian experience, and technological foresight. As an ambassador for the Institute of Economics & Peace, his influence spans globally—being at the forefront of leading AI-driven sustainability innovations and directing policy frameworks impacting millions of ASEAN citizens. His commitment to humanity extends to the ground level, where he managed emergency aid distribution for a United Nations High Commissioner for Refugees mission, raising over $6,000 for displaced Syrian families. Founder of Cool Cities Enterprise (CCSEA) and Country Director for the ASEAN Youth Organisation Singapore, Nurhan plays a pivotal role in driving climate resilience. He has secured over $200,000 in prestigious fellowships across institutions like Harvard and Cambridge. As a published policy researcher and representative at UN forums, he is also the recipient of Oxford University’s esteemed Global Leadership Challenge Title. |
Hashtag: #KPMG
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About KPMG
KPMG in Singapore is part of a global organisation of independent professional services firms providing Audit, Tax and Advisory services. We operate in 142 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
For more detail about our structure, please visit kpmg.com/governance.
For more information, visit kpmg.com.sg
LinkedIn: linkedin.com/company/kpmg-singapore
About the National Youth Council
At NYC, we believe in a world where young people are respected and heard and have the ability to influence and make a difference in the world. Together with our partners, we develop future-ready youth who are committed to Singapore by instilling in them a heart for service, resilience and an enterprising spirit.
About the Institute of Public Relations of Singapore
Incepted in 1970, the Instituted of Public Relations (IPRS) is a society that champions the public relations & communications profession by encouraging progressive best practices, enabling peer networking and establishing accreditation pathways. Through mentorship, continuing education and training, we nurture emerging practitioners and leaders to succeed and thrive.
Experts say a self-contained, service-led residential format built for multigenerational ownership is emerging at the very top of the market — and that demand for it is rising worldwide.
SINGAPORE – Media OutReach Newswire – 13 August 2026 – Experts in premium residential real estate note that a distinct new category is forming at the top of the market, and that demand for it is rising around the world. Property market specialists describe the emerging tier as the presidence: a self-contained community of private residences bound together by shared infrastructure and anchored by a five-star hotel under an international brand — a format designed to be lived in and passed down across generations, rather than simply owned.
The trend reflects a structural shift in global wealth. According to Knight Frank’s Wealth Report 2026, the number of individuals worth more than US$30 million climbed from 551,435 to 713,626 between 2021 and 2026 — a gain of more than 160,000, equivalent to 89 people crossing that threshold every day. Forbes, meanwhile, records 3,428 billionaires worth a combined US$20.1 trillion.
This wealth is also increasingly mobile. Henley & Partners projects that 165,000 high-net-worth individuals will relocate internationally in 2026 — a 16 per cent rise on the record 142,000 of 2025 — as affluent families build cross-border portfolios of homes and residence rights rather than tying themselves to a single jurisdiction. The appetite for professionally serviced, brand-anchored homes is visible in the development pipeline: Savills reports that the number of branded residential schemes worldwide grew 19 per cent in 2025, to around 910, and is on course to reach 1,747 by 2032, with the Middle East and North Africa the fastest-growing region over the past five years, at 187 per cent.
As the apex of the wealth pyramid rises, specialists say, demand at the very top is moving away from headline price-per-square-foot toward space, privacy, wellbeing, autonomy and a home that can be held and handed down across generations. The case for treating this as a distinct category was set out in a recent column by real estate adviser Ku Swee Yong, CEO of International Property Advisor Pte Ltd and an adjunct faculty member at Singapore Management University, where he teaches Real Estate Investments & Finance.”Luxury residence has a new crown, and it has a name: presidence,” he writes.
According to the expert, a property of this kind should meet several defining criteria: it should occupy an exceptional location among peer residences, be built to the highest standards of quality, provide space, a healthy natural environment, security and self-sufficiency, and create a place where owners and their families can live out every stage of life — building careers, raising children, enjoying leisure, prioritising health and wellbeing, welcoming family and friends, and ultimately passing the home down through generations. Privacy in this case does not mean isolation: rather than retreating behind their own gates, members of the presidence become part of a carefully formed community of peers, surrounded by people with comparable values, interests and ways of life.
These principles are, in practice, being formalised into a fuller set of criteria that distinguish a presidence from a conventional luxury development. At its most complete, the format is defined by:
- A five-star hotel operated by an international brand present in at least three countries, located within the development;
- A single estate of 200 hectares (around 500 acres) or more;
- Full-spectrum infrastructure within one perimeter — indoor and outdoor sport, a central clubhouse, wellness, dining, parks and natural areas, a medical centre, recreation and security, plus a lifestyle anchor such as a golf, equestrian or yacht club;
- A clear separation of public and private zones, with residences kept behind their own multi-layered security perimeter and isolated from guest-facing spaces such as the hotel, restaurants and spa;
- A 24/7 premium service model featuring a dedicated resident care team, concierge services, standardised service-level agreements (SLAs), and a digital platform for managing every household and lifestyle need;
- A unified architectural code governing the style and coherence of every building on the estate;
- An equal-neighbour principle, under which a community of like-minded owners who can enjoy privacy while remaining part of an engaging social environment is formed.
Fully integrated examples remain rare worldwide, and demand, specialists say, is running ahead of supply as the number of ultra-wealthy households continues to grow.
Hashtag: #property #realestate #residentialproperty #hnwi
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Prosvet Communication Studio
Prosvet Communication Studio is a full-cycle communication studio working across PR and communications strategy, media relations and influence, personal branding, digital PR, events and production.
Food & Drink is now the fastest-growing category among Airbnb Experiences in Indonesia by search demand, with Bali emerging as the top spot for culinary bookings.
BALI, INDONESIA – Media OutReach Newswire – 12 August 2026 – For many travelers, exploring local culinary traditions is the trip itself. New Airbnb data highlights the popularity of culinary Experiences across Indonesia, with both domestic and international travelers seeking out food-led activities for a more authentic taste of the culture.
Since its launch, Food & Drink has become Airbnb Experiences’ third-most-popular category in Indonesia, behind only Nature & Outdoors and History & Culture[1]. Bali sits at the heart of this culinary interest, with over 90% of all culinary Experience bookings in Indonesia taking place on the island1.
Guest feedback backs this up. Indonesia’s culinary Experiences carry a 4.94 average rating, with reviewers most often reaching for words like “authentic,” “traditional,” “hands-on,” “local,” and “family”[2].
The appetite extends beyond Experiences, too: searches for Airbnb homes with kitchen amenities in Indonesia are up over 20% year-on-year[3], suggesting that more guests are choosing stays where they can cook together and recreate the local flavours they discover during their trip.
Amanpreet Bajaj, Airbnb’s Country Head for Southeast Asia & India, said, “Today’s travelers are increasingly looking for experiences that help them connect more deeply with the places they visit, and food has become one of the most meaningful ways to do that. Whether it’s shopping at a neighbourhood market, learning a family recipe, or cooking together in an Airbnb, these moments create lasting memories while supporting local communities. Through Airbnb Experiences, we’re proud to help travelers discover Indonesia in a way that feels more personal, immersive, and connected to local culture.“
To spotlight this growing appetite for culinary travel, Airbnb recently hosted a one-off Culture & Culinary Trail luncheon in Bali with renowned chefs Arnold and Reynold Poernomo — a chef-curated dining moment celebrating Bali’s culinary heritage through local ingredients and stories. The luncheon offered a preview of what travelers can already find on Airbnb Experiences: intimate sessions on local food culture, interactive dining sessions, and meals hosted by local chefs in Bali and beyond.
Arnold Poernomo said, “As chefs, we’ve always believed that some of the most memorable travel memories happen around the dining table. Food has a unique way of bringing people together and telling the story of a place through its ingredients, traditions, and the people behind them. By hosting this luncheon with Airbnb, we wanted to celebrate Bali’s rich culinary heritage and inspire travelers to look beyond the plate, to discover the culture, communities, and local stories.“
For Reynold Poernomo, the most memorable travel experiences often begin with discovering the people behind the food.
“For the more adventurous, go to the markets, and you’ll discover some unique produce that you’ll most likely not find in any other part of the world. That’s part of why we love what Airbnb Experiences does – it connects you directly with local hosts who can take you to those markets and show you ingredients you’d never find wandering on your own.”
The Poernomo brothers recommend three Airbnb Experiences worth booking on a Bali trip:
- A guided 15-course tasting menu at Room4Dessert – Join Chef Will Goldfarb, winner of the 2021 World’s Best Pastry Chef award, on a five-stop journey from his kitchen and garden to a fireside dessert finale.
- Organic Balinese farm cooking in Ubud – Explore organic farming practices, pick fresh ingredients and prepare Balinese dishes.
- Track fireflies in Bali with a conservationist – Harvest herbs, cook a Balinese feast, and watch Indonesia’s only firefly breeding lab light up the night with conservationist Wayan Wardika.
As travelers continue seeking slower, more meaningful ways to explore destinations, Airbnb Experiences inspire visitors to discover a different side of Bali — through the people, ingredients, and stories shared around the table.
Disclaimer: All Experiences referenced are intended purely to inspire and illustrate. Airbnb does not recommend or endorse specific listings on the Airbnb platform.
Hashtag: #Airbnb #AirbnbExperiences #Travel #TravelTrends
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Airbnb
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5.5 million hosts who have welcomed 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. https://news.airbnb.com
For more information, please contact:
Nicolette Koh, Airbnb – nicolette.koh
@ext.airbnb.com
Maverick Indonesia – [email protected]
With a Brand Strength Index (BSI) score of 95.4/100 and an AAA+ rating, Vinpearl has surpassed a host of renowned hospitality names to rank No. 1 globally in hotel brand strength.
The Brand Strength Index (BSI) score reflects a brand’s overall strength, encompassing investment performance, customer and partner consideration, and its ability to generate business value.
The AAA+ rating is the highest level in Brand Finance’s brand strength rating system.
Alongside its No. 1 ranking, Vinpearl’s brand value also recorded a record increase of 86% to US$381 million year on year, enabling the company to enter the Top 50 Most Valuable Hotel Brands in the World for the first time.
Vinpearl’s position in brand strength has been driven by accelerated growth across all areas of its operations.
Specifically, in terms of financial strength, in 2026, VPL shares were included in the VN30 Index. Vinpearl also successfully raised US$255 million from SeaTown Holdings, Oman Investment Authority and Vietnam Oman Investment.
In terms of market development, Vinpearl has continued to expand its global connectivity in 2026, signing strategic cooperation agreements with leading international and regional partners, including Agoda, AirAsia MOVE, BeMyGuest, GlobalTix, Klook, CAITO, Thomas Cook India, SOTC Travel, MakeMyTrip, IHG Hotels & Resorts and Marriott International, among others. These partnerships aim to increase international visitor flows and enhance service quality across Vinpearl’s system.
In terms of products and services, Vinpearl has continued to expand its multi-segment tourism, hospitality and entertainment ecosystem in 2026. Key initiatives include the launch of Vinpearl Legendlux, a six-star ultra-luxury hotel brand; the introduction of VinFun, a new-generation hotel brand designed to cater to a broader range of guests; the development of Vin New Horizon, a wellness and senior living offering; the premiere of the spectacular stage production “The Grand Epic of Vietnam”; and the launch of The Vietnam Grand WeddX 2026, a new-generation platform for exhibitions and industry connections in Vietnam’s wedding sector.
The collective efforts of the entire ecosystem in 2026 have driven Vinpearl’s remarkable rise in rankings, from being the leading hotel brand in Southeast Asia to becoming the strongest hotel brand globally .
Beyond Brand Finance, the strength of the Vinpearl ecosystem has also been continuously recognized by leading global tourism organizations and platforms. In 2026, VinWonders Nha Trang became the only representative from Vietnam to be included in the Top 100 Global Best Family-Friendly Attractions; Vinpearl Resort & Golf Nam Hoi An received the ASEAN Green Hotel Award 2026; while Vinpearl’s hotels and resorts and VinWonders properties have continued to receive recognition from Booking.com, Agoda and Trip.com, among others, through rankings and awards.
Recognition from the world’s leading tourism rating organizations serves as an important source of motivation for Vinpearl to further elevate its ecosystem, bringing destinations and experiences imbued with Vietnamese identity closer to domestic and international travelers. The company is moving toward its goal of becoming a leading global tourism and hospitality brand, while contributing to elevating Vietnam’s position on the world tourism map.
Hashtag: #Vinpearl
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About Brand Finance
Brand Finance Plc is the world’s leading brand valuation consultancy, founded in 1996 in London, United Kingdom. It is the only company with a brand valuation methodology that complies with the ISO 10668 international standard for brand valuation, with a presence in more than 20 countries worldwide. Brand Finance reports are used by numerous countries, governments and leading global corporations.
Every year, Brand Finance conducts valuations of more than 70,000 brands worldwide. This marks the 10th year that Vietnam has been included among the countries whose brands are valued by Brand Finance, with Brand Finance Asia-Pacific, headquartered in Singapore, responsible for publishing the rankings.
About Vinpearl
Established in 2003, Vinpearl is Vietnam’s leading brand in tourism, hospitality, entertainment and experiential travel. After more than two decades of development, Vinpearl currently operates 62 properties across 20 provinces and cities.
Its ecosystem comprises 35 five-star hotels and resorts with more than 17,500 rooms; 15 VinWonders theme parks featuring a diverse range of attractions suitable for guests of all ages; six world-class golf courses; and four international-standard VinPalace convention centers and theaters.
The ecosystem also includes two semi-wildlife animal conservation and care parks and one equestrian academy, among other offerings. Particularly notable are Vinpearl’s impressive and distinctive “million-dollar” live shows, staged at destinations including Nha Trang and Phu Quoc, which attract millions of visitors each year.
