Media OutReach
Midea Numen AC for Southeast Asia Earns German Red Dot Award for Groundbreaking Designs
Midea Numen Achieves Excellency and Efficiency hrough Latest AI ECOMASTER System
Powering Numen’s revolutionary approach is the groundbreaking AI ECOMASTER, an advanced AI system that leverages big data to achieve the perfect balance between energy saving and optimal comfort. The system intelligently adapts to environmental conditions and user preferences, delivering significant energy savings by expertly managing temperature, with precise temperature control of ±0.3°C, avoiding unnecessary fluctuations and waste. Verified by SGS, Numen can achieve 30% extra energy savings with ECOMASTER.
Alongside the ECOMASTER, Numen is equipped with Midea’s advanced inverter, the heart of air conditioners. As the world’s No.1 inverter air conditioner company, Midea has been developing cutting-edge inverter technology for 27 years, obtained 3,300 patents related to inverters worldwide, and owns 35 global leading inverter technologies.
Elevating Southeast Asian User Experience Through Comfort, Health, and Durability
Numen features the latest generation of COOLFLASH, which can drop the room temperature by 5°C in just 10 minutes, with an air volume of 665m³/hour and a delivery distance of 8.1 meters. During extreme summer days with temperatures up to 55°C, Midea inverter still operates effectively to maintain comfort.
Numen also focuses on air quality. With I-Clean technology, Midea Numen has been upgraded from water washing to frost cleaning, which can remove more dust and bacteria, keeping the AC clean and performing optimally. Meanwhile, with AIR MAGIC’s ion generator, it creates millions of positive and negative ions that effectively eliminate bacteria and viruses, while consuming less than 1 kWh over 24 hours.
Focusing on users’ daily pain points under the specific conditions in the Southeast Asia, Numen enhancing durability and lifespan through innovative engineering design and material innovation. Numen is equipped with Prime Guard’s six-layer protection technology, which includes the higher-purity anti-corrosion copper tubes TU1 and applies UV conformal coating on PCB components. When facing humid and rainy days, these designs can effectively achieve fundamental corrosion resistance and durability.
From Thai and Malaysian customers’ reviews, they appreciate Numen for exceeding expectations with its excellent cooling, quiet operation and expressed confidence in the long-term reliability. Also, the fast delivery and professional installation services also surprised them.
Numen Redifies Installation, Maintenance and Cleaning Standard with Innovative PULL-DOWN Design
Numen introduces a revolutionary PULL-DOWN STRUCTURE that completely transforms the air conditioning experience for both installers and users. By simply loosening a screw to access the drop-down structure and built-in support frame, technicians gain expanded working space and better visibility.
The innovative design delivers remarkable maintenance efficiency improvements. PCB replacement, which typically requires removing the entire frame in conventional units, takes just 5 steps and 74 seconds with Numen. Motor replacement is even more impressive: while traditional AC units require refrigerant recycling and evaporator removal, Numen accomplishes this in just 4 steps and 3 minutes 20 seconds, improving maintenance efficiency by 72%.
For everyday users, this design simplifies routine cleaning and ensures long-term efficient operation while significantly reducing maintenance downtime. The Pull-down Structure enhances maintenance accessibility, allowing easier access and more thorough cleaning of the wind wheel, while the 25.72% taller air outlet and buckle-designed louver that’s simple to remove streamline daily cleaning procedures for users.
Midea Commits to Delivering Superior Products While Deepening Local Market Development in SEA
Midea has been deeply cultivating overseas markets for over 20 years and has established 2 manufacturing factories and an R&D center in Southeast Asia, implementing localized product designs while building strong local production and development capabilities. Recently, Midea has also become a Global Supporter of the AFC’s club competitions, further connecting with local consumers.
Looking ahead, Midea will continue to inspire and upgrade inverter technology, committed to the transition towards more energy-efficient, user-friendly air conditioning solutions that combine cutting-edge technology with practical everyday benefits for consumers.
Midea Official Website
- Thailand https://www.midea.com/th
- Malaysia https://www.midea.com/my
- Indonesia https://www.midea.com/id
- Vietnam https://www.midea.com/vn
- The Philippines https://www.midea.com/ph
Hashtag: #midea
The issuer is solely responsible for the content of this announcement.
This year’s edition sees six coffee shops from the region secure placements in the Top 100 List
- Benchmark Coffee, UAE
- Harvest Coffee, Qatar
- Meet Lab Coffee, Turkey
- Azura – The Coffee Company, Oman
- Cypher Urban Roastery, UAE
- Flat White Specialty Coffee, Qatar
Hashtag: #TheWorlds100BestCoffeeShop #DaVinciGourmet
The issuer is solely responsible for the content of this announcement.
This year’s edition sees six coffee shops from the region secure placements in the Top 100 List
- Benchmark Coffee, UAE
- Harvest Coffee, Qatar
- Meet Lab Coffee, Turkey
- Azura – The Coffee Company, Oman
- Cypher Urban Roastery, UAE
- Flat White Specialty Coffee, Qatar
Hashtag: #TheWorlds100BestCoffeeShop #DaVinciGourmet
The issuer is solely responsible for the content of this announcement.
Media OutReach
Vinfast Middle East Signs MoU with PlusX Electric to Strengthen EV Ownership Experience in the UAE
The partnership is designed to provide greater confidence throughout the EV ownership journey—ensuring that premium electric vehicles are supported by reliable charging solutions, responsive roadside assistance, and integrated digital services. By combining VinFast’s expanding EV presence in the UAE with PlusX Electric’s on-demand charging capabilities and infrastructure expertise, the two parties will work together to deliver a seamless, convenience-led, and assurance-driven experience for VinFast drivers.
Under the MoU, VinFast and PlusX Electric will collaborate across a structured set of initiatives focused on charging availability, ownership support, and infrastructure enablement across key use cases, including home, workplace, fleet, and on-road assistance.
Specifically, the two parties aim to deploy Portable EV Charging Pods to meet customers’ flexible charging needs during vehicle usage, while enabling access to On-Demand Mobile Charging services designed to assist in time-sensitive situations. The partnership will also explore EV Roadside Assistance (RSA) – Emergency Charging services, helping reduce range anxiety and vehicle downtime while strengthening customer assurance through clearly defined service workflows and operational readiness.
In addition, PlusX Electric may become a preferred partner for the supply, installation, and aftersales support of Home & Office Chargers for VinFast customers in the UAE, in alignment with applicable UAE compliance requirements. For commercial and fleet segments, the two parties will explore scalable solutions such as DC Fast Charger Leasing and dedicated mobile charging support, ensuring operational continuity and efficiency for B2B and fleet customers.
As part of the collaboration, VinFast and PlusX Electric will further explore digital integration initiatives to streamline how customers access charging services, manage bookings, and receive service updates through partner platforms. The two parties will also assess potential integration of EV insurance offerings via the PlusX App and explore co-branding opportunities, including VinFast branding on PlusX Power Pods, with the objective of delivering a cohesive and fully integrated EV ecosystem experience.
Ms. Do Hoai Linh, CEO of VinFast Middle East, shared: “VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE—one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure. Through this MoU with PlusX Electric, we are strengthening the support layer around EV adoption by expanding access to flexible charging solutions, emergency assistance services, and integrated digital touchpoints. By working with a DEWA-approved partner that understands local regulatory requirements and operational realities, we aim to make EV ownership simpler, more dependable, and better aligned with the expectations of customers in the Middle East.”
Chintan Sareen – Founder and CEO of PlusX Electric added: “EV adoption accelerates when customers trust that charging and support are always within reach. Our collaboration with VinFast reflects a shared commitment to strengthening the EV ownership ecosystem in the UAE through dependable infrastructure, responsive roadside services, and customer-centric digital solutions. As a DEWA-approved provider, PlusX Electric brings localized expertise in charger supply and installation, mobile charging operations, and fleet enablement. Together with VinFast, we look forward to delivering practical, scalable solutions that enhance service reliability, reduce range anxiety, and support the continued growth of sustainable mobility in the region.”
Across the Middle East, VinFast continues to expand its presence through strategic partnerships, strengthened aftersales capabilities, and the development of EV-supporting infrastructure. The collaboration with PlusX Electric underscores VinFast’s long-term commitment to supporting customers throughout their ownership journey and contributing to the UAE’s transition toward sustainable and future-ready mobility solutions.
Hashtag: #Vinfast
The issuer is solely responsible for the content of this announcement.
About VinFast
VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC — one of Vietnam’s largest private conglomerates — is a pure electric vehicle (EV) manufacturer with a mission to make EVs more accessible to all. Its current product lineup includes a range of electric SUVs, e-scooters, e-bikes, and electric buses.
VinFast is entering its next phase of global growth by rapidly expanding its distribution and dealership network, strengthening manufacturing capabilities, and focusing on key markets in North America, Europe, and Asia.
Learn more about VinFast: https://me.vinfast.com/en
About PlusX Electric
PlusX Electric is a DEWA-approved EV charging and electric mobility solutions company in the UAE, offering end-to-end charging services including charger supply and installation, mobile charging solutions, EV roadside assistance, and fleet charging partnerships. PlusX Electric is committed to making EV charging more accessible, reliable, and convenient for both individual and commercial customers across the UAE.
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