Media OutReach
MOONTON Games Shines at Hong Kong FILMART, Unveiling Three Original Film-Game IPs and Forging a New Film-Game Integration Ecosystem For The Future
Distinguished guests attended the conference, including Cloud Zhang, Head of ByteDance’s Game Business and CEO of MOONTON Games; Yaguang Ma, also known as Link Ma, Head of MOONTON Games’ Lighthouse Studio; renowned screenwriter Ran Ping; celebrated author Jiang Nan; acclaimed animation director Shen Youbafang; Wang Shanshan (Film and Television Director of Science Fiction World); as well as leaders from the National Radio and Television Administration; the Hong Kong Trade Development Council; numerous media representatives; and industry peers.
Founded in 2014, MOONTON Games has crafted a portfolio of classic game IPs loved by gamers worldwide. Its debut at Hong Kong FILMART marks the launch of MOONTON Games’ global incubation journey for premium IPs with a brand-new vision, completing a cross-dimensional creative leap from a digital game kingdom to a cinematic light and shadow realm, and empowering Chinese culture-rooted original content to shine on the international stage. MOONTON Games’ Lighthouse Studio, the core vehicle for its film-game IP development, made its official debut at the conference, and its unwavering commitment to long-termist creative philosophy has become the cornerstone of Moonton’s film-game integration layout. The three distinctive original IPs form MOONTON Games’ first film-game IP matrix; all anchored in high-quality content, they pose profound emotional inquiries around What it means to be human, what it means to live, with unique themes and expressive formats.
You Ming Zhi: Rooted in Chinese Folk Customs, Forging a Benchmark for Eastern Fantasy Theatrical Animated Films
As MOONTON Games’ maiden cross-border film and television project, the Eastern fantasy IP You Ming Zhi—deeply rooted in Chinese folk culture—officially kicked off at the conference. The IP builds a distinctive worldview where the world is governed by animal Spirits of Light, and humans embark on a quest to uncover their own history and the meaning of survival. Breaking free from the clichés of traditional immortal and chivalric fantasy, it returns to a narrative core rooted in mortal life and journey experiences. The growth story of protagonist Zhou Chu mirrors the self-discovery and identity exploration of contemporary young people, embodying both profound Chinese cultural heritage and universal emotional resonance.
The IP’s first concept short film made a stunning debut at the conference. Wanzhou Yu, the IP producer, shared that creative inspiration stemmed from personal emotional resonance, aiming to create a humanistic Eastern fantasy work where the protagonist achieves inner growth through witnessing rather than conquering. Cloud stated that this IP was chosen as the starting point of MOONTON Games’ cross-border endeavor for its compelling narrative rooted in Chinese folk customs that transcends media boundaries; it reflectsand MOONTON Games’ aspirations to set an aesthetic and narrative benchmark for it with the ceremonial essence of film. Yaguang Ma highlighted the IP’s pure creative team, original worldview and systematic aesthetic system, believing it to be an IP seed with sustainable growth potential for a decade. A landmark announcement was made: national first-class screenwriter Ran Ping officially joined the project as the animated film’s screenwriter. Ran Ping noted that the IP’s allure lies in exploring profound propositions of civilization, loneliness and coexistence through a fantasy lens, integrating the traditional heritage of ancient supernatural tales with modern narrative consciousness, and a great fantasy work ultimately reflects reality. The MOONTON Games team presented Ran Ping with a framed original art poster of the IP, marking his official joining in a highly ceremonial way.
Cetus: Debut of a Dieselpunk Sci-Fi IP, Launching a Global Co-creation Plan
Following You Ming Zhi, MOONTON Games released the high-concept sci-fi IP Cetus, with the first concept short film of its dieselpunk post-apocalyptic adventure animated series also unveiled at the event. The IP constructs a post-apocalyptic world shrouded in a sea of clouds, where humans have built a unique civilization based on whaling in an isolated island setting, and cling to hope and resolve amid ruins and steel.
Cetus boasts celebrated author, Jiang Nan, as co-creator and acclaimed sci-fi animation director, Shen Youbafang, as director—two core creative forces with profound expertise in building grand worldviews and crafting sci-fi animations. Yaguang Ma commented that Jiang Nan has endowed Cetus with a profound textual foundation and epic grandeur, while Shen Youbafang masterfully captures and presents the distinctive texture of this sea of clouds world to audiences. Jiang Nan explained that the core of Cetus is to depict the essence of humanity in desperate situations: even if only one tower remains in the world, there will still be stories, warmth, and dignity. Shen Youbafang frankly shared that the challenge and joy of creation both lie in building a dieselpunk visual system that blends industrial ruggedness with the warmth of life, making every gear and rust mark an integral part of the narrative. Moonton also announced the official launch of the Cetus Global Co-creation Plan at the conference, opening up the IP’s worldview setting to global sci-fi writers, illustrators, animators and game designers, and inviting creators worldwide to jointly build this magnificent sea of clouds universe. The plan is jointly promoted by MOONTON Games and Science Fiction World, the benchmark platform for Chinese sci-fi literature. Cloud, Wang Shanshan and three other distinguished guests launched the plan with a jigsaw puzzle ceremony, marking Cetus as the first Chinese dieselpunk sci-fi IP nurtured by global creators.
Project: Lovania: A Cozy Game Surprise Debuts, Creating a Spiritual Haven
As a delightful surprise at the conference, MOONTON Games launched the original cozy game, Project: Lovania, whose promotional short film brought a warm and heartfelt experience to the audience. The game builds a fairy-tale wonderland named the Hometown Never Forgotten, where players take on the role of a little puppet and embark on a magical adventure following a long-eared star. In the game, players can build exclusive homes, customize their avatars, and pursue the starlight and the moon hidden in fascinating stories. In an era driven by efficiency, Project: Lovaniacenters on the core of healing, serving as a warm emotional complement to MOONTON Games’ IP matrix and adding greater diversity to the company’s film-game IP layout.
For The Future: MOONTON Games Releases the Core Strategy for Film-Game Integration
At the conference, MOONTON Games showcased the creative aspirations and team spirit of Lighthouse Studio through a corporate short film, with original aspiration and unwavering faith as the studio’s core tenets. On behalf of the studio, Yaguang Ma released MOONTON Games’ core strategy for film-game integration, stating that the establishment of Lighthouse Studio stems from MOONTON Games’s persistent commitment to long-termist content creation. The studio rejects rushed content production, focuses on returning to the essence of creation itself, and builds a tailored creative ecosystem for the sustainable growth of premium IPs.
MOONTON Games’ film-game integration layout is not a simple cross-media expansion, but is centered on building a living, evolving world. Each IP is enabled to naturally evolve into diverse formats including games, films and animations, based on a complete worldview and a profound emotional core. Cloud emphasized that MOONTON Games has always believed that a good story transcends media and time, and the core of film-game integration is to take high-quality original content as the foundation, allowing IPs to realize value amplification and enduring vitality across different media. The three IPs released at the event represent the first implementation of this core strategy, and Moonton will continue to deepen its focus on original content creation, fueling the incubation and growth of more film-game IPs in the future.
Industry Elites Gather at the Forum to Explore the Key to Success for the Future of Film-Game Integration
After the IP release session, MOONTON Games hosted an industry forum themed What is the Decisive Factor for the Future of IP-Based Film-Game Integration, moderated by Li Xingwen, a famous cultural critic and Chief Editor of Film and Television Critic. Cloud, Ran Ping, Jiang Nan, and Huang Haibo, Director of Phoenix TV Movie Channel, engaged in an in-depth discussion from diverse professional perspectives.
The forum delved into core topics including the key factors for translating film-game integration concepts into practical execution, the essential traits of IPs with sustainable cross-media vitality, the creative differences between animation and traditional film and television production, the creative adaptation of literary IPs for film and game cross-border development, the new forces urgently needed in the film and television industry, as well as the opportunities and challenges for game enterprises venturing into the film and television sector. Combining their rich practical experience and insightful industry observations, the guests offered multi-dimensional insights and ideas for the industrial development of film-game integration, helping the on-site audience gain a clearer and more in-depth understanding of its future development trends.
MOONTON Games’ film-game IP launch conference at Hong Kong FILMART marks the official launch of the company’s global film-game IP layout, emerging as a pivotal practice for game enterprises in cross-border film-game integration. From deepening its roots in the game industry to incubating film-game IPs, MOONTON Games takes these three original IPs as its starting point, integrating the essence of Chinese culture with modern creative expression. With its long-termist creative philosophy and open co-creation operation model, Moonton sets a new paradigm for the development of the global film-game integration industry. As the conference theme From Spark to Spotlight implies, this launch is not the end of MOONTON Games’ cross-border film and game journey, but the beginning of a new chapter. In the future, Moonton’s Lighthouse Studio will continue to polish high-quality original content, drive the in-depth integration and global development of film-game IPs, and let Chinese original film-game IPs shine brightly on the world stage.
Hashtag: #MOONTONGames
The issuer is solely responsible for the content of this announcement.
About MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.
About Lighthouse Studio
Lighthouse Studio is a studio under MOONTON Games that creates original content. It currently owns 3 IPs: You Ming Zhi, Cetus, and Project: Lovania. The studio adheres to the principle of “Innovation as the Core, Content Is King”, deeply exploring the integration of storytelling and artistic expression in its commitment to building an immersive art world that combines emotional resonance and visual tension.
With its relentless pursuit of quality, Lighthouse Studio leverages its cutting-edge aesthetic vision and technical capabilities to continuously push the boundaries of creativity, establish a complete chain from the core settings of IP, aesthetic innovation to multi-form content development, and create benchmark IPs with global recognition and cultural influence—whether it’s games, film and television, or animation.
Contact Name: Peter
Email: [email protected]
Media OutReach
Robust Demand Ahead: 75% of Consumers Plan Jewellery Purchases, with Natural Diamonds Leading
Self-reward joins birthdays as a key driver of Hong Kong’s natural diamond market, new consumer survey reveals
HONG KONG SAR – Media OutReach Newswire – 8 April 2026 – Coinciding with World Diamond Day on April 8, NielsenIQ released its latest jewellery gifting study. The study offers a practical guide for those who are looking for meaningful gifts for significant gifting occasions such as the forthcoming Mother’s Day. The study reveals that despite an increasingly complex macroeconomic environment, Hong Kong’s natural diamond jewellery market continues to demonstrate remarkable resilience, consumer intent remains strong, with 75% of consumers planning to buy jewellery in the next 12 months and 76% of them specifically considering natural diamonds.
The study also highlights a growing cultural shift towards self‑purchase and the celebration of life’s most personal moments, reaffirming that the impulse to give—to oneself as well as to loved ones—continues to underpin demand.
At the same time, shoppers are placing greater emphasis on assurance and transparency, with traceability and value‑added services becoming increasingly influential in shaping both where—and what—they choose to buy. Together, these shifts highlight a market in which trust, service excellence and authenticity are emerging as powerful drivers of differentiation.
Key insights to understand consumer preferences and behaviour:
- The Rise of the “Self-Reward”: Rewarding oneself has emerged as a key driver of jewellery buying, with 57% of consumers planning to buy for themselves. The primary reason for these self-purchases is to reward oneself (55%), followed by celebrating special occasions (33%) and personal enjoyment or collection (32%). This trend sits alongside traditional romantic gifting for spouse/partner (42%), signaling a broader shift towards personal empowerment and self-celebration.
- Celebratory Moments Top the Gifting Calendar: The most frequent jewellery‑gifting occasions are the annual milestones of everyday life. Birthdays (51%) and anniversaries (42%) remain the primary drivers for both giving and receiving jewellery, while engagements and weddings (31%) as well as Valentine’s Day (31%), continue to hold significant importance.
- Marking Special Occasions Matters Most: When purchasing for others, marking a meaningful occasion is the primary gifting driver (50%), followed by expressing love or care (36%) and the desire to surprise or delight someone (33%).
- The Informed Consumer: Traceability and Added-value Services Take Centre Stage: Price remains a key consideration (55%) when selecting natural diamonds, but consumers weigh this against the 4Cs (38%), design (37%), and certification (36%). Traceability matters to 70% of natural diamond intenders, while 80% say value-added services significantly boost their purchasing confidence.
Intrinsic and Emotional Values
The research reveals that natural diamonds are increasingly woven into the fabric of daily life and personal achievement. Consumers strongly associate natural diamonds with intrinsic, lasting qualities: 75% believe they hold their value better due to their rarity and finite supply, and 73% view each stone as one of a kind. Beyond the investment, however, lies a deep emotional connection. Nearly three-quarters of respondents (72%) expressed that natural diamonds bring them joy to wear and can be worn every day to match their outfits.
These emotional and symbolic associations are reflected in consumers’ natural diamond jewellery purchasing habits: rings (55%), necklaces (49%), earrings (42%), and bracelets (41%) emerge as the most popular categories. Mid‑sized stones (68%), ranging from approximately 0.5 to 1.49 carats, are the preferred choice. Spending tends to concentrate in the mid‑range, particularly between HK$10,000 and HK$20,000 (31%), followed by the HK$20,000 to HK$30,000 range (22%). Most consumers (46%) prefer to choose jewellery based on design rather than a fixed style, with 18K white gold the primary material choice (34%), followed by 18K rose gold (18%).
Online Discovery Meets In-Store Trust
Despite the digital age, the desire for a tangible experience endures. A commanding 75% of consumers prefer to purchase in-store, with 35% insisting on completing their entire transaction offline. Transparency bridges the two worlds—70% of natural diamond intenders cite traceability as important, underscoring the growing expectation for credible and accessible product information that reinforces the confidence of physical retail.
Strong Receiving Intentions Signal Continued Momentum
Looking ahead, consumer expectations for receiving diamond jewellery remain exceptionally high. 74% of respondents anticipate receiving jewellery in the next 12 months, and among them, an overwhelming 85% hope to receive natural diamonds. Special occasions (47%) are the most anticipated reason for receiving, with birthdays (54%), anniversaries (44%), Valentine’s Day (40%) and engagements and weddings (35%) leading the calendar. These figures underscore a confident outlook for the natural diamonds industry.
The consumer survey, conducted by NIQ from 27 January to 11 February 2026, involved a total of 572 participants aged 18-54 through various online channels. Among the respondents, 24% were male and 76% were female, with the majority (77%) being married, engaged, or in a relationship. Commissioned by De Beers Group, NIQ managed the design and data analysis of the survey.
Notes to Editors
Hashtag: #DeBeersGroup #adiamondisforever #naturaldiamonds #diamonds #ConsumerSurvey
http://www.debeersgroup.com
https://www.linkedin.com/company/debeersgroup/
http://www.facebook.com/DeBeersGroupOfCompanies/
http://www.instagram.com/debeersgroup
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
Media OutReach
Bhutan’s Young Culinary Talent Sharpens Skills in Hong Kong Culinary Exchange Sponsored by Lee Kum Kee
Dasho Tashi Wangyal, an Eminent Member of the National Council of Bhutan and a member of the DSP Steering Committee, said, “Our young chefs are receiving valuable exposure at the Chinese Culinary Institute through immersion in professional Asian cuisine, modern culinary techniques and global kitchen standards. I would like to extend our heartfelt appreciation to Lee Kum Kee for the vision, partnership and commitment to nurturing the next generation of culinary professionals.”
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About De-suung Skilling Programme
The De-suung Skilling Programme (DSP) is a Royal Project initiated by His Majesty The King of Bhutan in 2021. As envisioned by His Majesty, DSP imparts a series of short-term high-quality trainings to unemployed Bhutanese youths who have mostly completed high school and are in their early or mid-20s. These youths have all undergone the De-suung training, which is a valued-based personal development programme intended to encourage active citizenry in the process of nation-building. DSP provides short-term training in various fields to Bhutanese youths entering the job market with varying degrees of educational qualification. For more information, please visit www.dsp.org.bt.
About Chinese Culinary Institute
The Chinese Culinary Institute (CCI) is one of the 14 member institutions of Vocational Training Council (VTC). It was established in 2000 as one of the Millennium Projects of the HKSAR Government. CCI endeavours to provide systematic training in Chinese cuisine for beginners and practicing chefs who wish to obtain or upgrade their professional qualifications. It also aims to elevate the professional standard and status of Chinese Chefs in order to strengthen Hong Kong’s reputation as the “Culinary Capital of Asia”. Furthermore, CCI strives to establish Hong Kong as a regional training and accreditation centre in Chinese cuisine by introducing “One Trade Test Two Certificates” system. To promote the deep-rooted heritage of the Chinese culinary art, CCI offers culinary interest courses for locals and tourists alike. For more information, please visit cci.edu.hk/en.
The ANDPAD service, which was launched in 2016, has grown into a platform for the construction Industry currently used by over 265,000 organizations and 690,000 individual users. In December 2025, ANDPAD initiated “ANDPAD Stellarc,” an AI project dedicated to construction businesses. With data and operational insight as the foundation, the company is also tackling AI development aimed at problem-solving in the construction industry.
Since opening in May 2025, the Hanoi Office at ANDPAD VIETNAM has promoted the enhancement of its development organization and DX in construction in Southeast Asia. This decision to relocate the office, which will be accompanied with an expansion, was made based on the rapid growth of the office’s organization and the expansion of demand for DX in construction in Southeast Asia.
Hanoi Office: Overview
TAISEI SQUARE HANOI
TAISEI SQUARE HANOI is a large-scale office designed and constructed entirely by TAISEI CORPORATION. The first office independently developed in Hanoi by a Japanese company, TAISEI SQUARE HANOI is positioned as a flagship location under ANDPAD’s international operations.
<Address>
7F, Taisei Square Hanoi Building. No.289 Khuat Duy Tien Street, Dai Mo Ward, Ha Noi City
■ Recruitment
Andpad Vietnam is looking for new team members. Please see below for details.
Details：https://andpad.vn/#hotjobs
LinkedIn：https://vn.linkedin.com/company/andpad-vietnam
■ About the ANDPAD Service
The cloud-based construction project management service with the top share of the market in Japan*, ANDPAD makes the central management of everything from enhancing onsite efficiency to improving management possible. Since provision of the service started in 2016, through associated development efforts that emphasize intuitiveness and ease of use and thorough support for implementation and utilization, the service has reached over 265,000 corporate users and 690,000 individual users.
ANDPAD was selected as a “2024 Recommended Technology” under the NETIS (New Technology Information System) by the Ministry of Land, Infrastructure, Transport and Tourism.
Details (Japanese language only): https://andpad.jp/
*”Trends and Vendor Share in the Construction Business Management Cloud Service Market” (December 2024 MIC IT Report)” (According to research by the Deloitte Tohmatsu MIC Economic Research Institute)
Hashtag: #ANDPAD
The issuer is solely responsible for the content of this announcement.
ANDPAD VietNam Overview
Name ：ANDPAD VietNam Co., Ltd
Location ：3rd Floor, Dong Nhan Building, 90 Nguyen Dinh Chieu St, Tan Dinh Ward, HCMC
Representative ：Yusuke Noda
Business Activities：Development of “ANDPAD” cloud-based construction project management service
URL ：
https://andpad.vn/
■Company Overview
Name : ANDPAD Inc.
Location : Sumitomo Fudosan Tokyo Mita Garden Tower 37F, 5-19 Mita 3 Chome, Minato-ku, Tokyo
Representative : Takeo Inada, CEO
Business Activities : Development, sales and operation of “ANDPAD” cloud-based construction project management service
Company Website (Japanese language only)：https://andpad.co.jp/
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