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ONYX Hospitality Group Launches ‘Beyond the Festivities’ Campaign for the 2025 Holiday Season

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BANGKOK, THAILAND – Media OutReach Newswire – 21 November 2025 – ONYX Hospitality Group, one of the leading regional players in Southeast Asia, is delighted to announce the launch of its 2025 holiday season campaign, “Beyond the Festivities.” Designed to create cherished memories for guests while strengthening connections with local communities, the campaign will be celebrated across ONYX Hospitality Group’s four distinctive brands: Amari, OZO, Shama, and Oriental Residence.

Campaign Overview

The festive season remains a key driver for ONYX’s hotels, serviced apartments, and residences across Southeast Asia (Should be Asia Pacific?), boosting occupancy, F&B performance, and guest engagement. By combining brand-led storytelling with localised experiences, “Beyond the Festivities” is designed to deepen loyalty, support community connections, and showcase ONYX’s growing regional footprint.

“At ONYX Hospitality Group, we celebrate the festive season with purpose,” said Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group. “Our “Beyond the Festivities” campaign honours this joyous occasion as a time to bring people together, foster a sense of belonging, and extend our support to the communities in which we live and work. This season is not only about sharing moments with our guests but also about giving back in meaningful ways.”

Brand Highlights for the 2025 Festive Season

Amari – With You, Always

Celebrating its 60th anniversary under the theme ‘With You, Always,’ Amari continues to honour the enduring connection it shares with its guests. Drawing inspiration from the signature Amari orange, which represents the Golden Hours of meaningful moments and shared experiences, Amari properties across Thailand, Malaysia, Laos, and Sri Lanka will host a series of heartfelt initiatives, including the following examples from its diverse portfolio:

  • Amari Koh Samui: Guests can immerse themselves in local culture with artisanal batik and traditional boat decorations, celebrating craftsmanship and heritage.
  • Amari SPICE Penang: Guests are invited to share the joy through a Wishing Tree, where purchased gifts will go directly to the Asia Community Service.
  • Amari Vientiane, Laos: A community-focused toy donation initiative encourages guests to share surplus toys with local families in need.
  • Amari Pattaya: Donation to support the Father Ray Foundation, uplifting underprivileged children and young adults.
  • Amari Colombo, Sri Lanka: Collaboration with the Senehasa Project through the sale of Tapestry Puzzles, supporting disadvantaged girls aged 5–18 who have endured extraordinary hardships.


Oriental Residence Bangkok – Timeless Elegance

Oriental Residence Bangkok, the first property under ONYX Hospitality Group’s Oriental Residence brand, welcomes the season with ‘White & Gold’ timeless elegance. Nestled on Wireless Road in Bangkok’s diplomatic district, the property offers a tranquil, luxurious retreat and has been recognised with the MICHELIN 1 Key Award and inclusion in the Small Luxury Hotels of the World collection. This festive season, its celebrations are highlighted by:

  • A Christmas Tree Lighting Ceremony on 28th November 2025, featuring live acoustic music, and classic festive drinks.
  • Seasonal culinary experiences, including a refined Festive Afternoon Tea and New Year’s Eve Sparkling Indulgence Dinner.
  • Elegant Festive Hampers available to book for guests – thoughtfully curated with premium delights, sustainable bags, handwoven placemats by local elderly artisans, and limited-edition scarves.
  • A Christmas Eve & Christmas Day 4-Course Set Dinner and a joyful Christmas Day Brunch to create lasting memories with family and friends.


Shama – At the Heart of It All

Shama, designed for executives, professionals, and families seeking both short- and long-term stays, offers spacious residences with fully equipped kitchens and living areas, complemented by hotel-standard services for comfort and convenience. More than just a place to stay, Shama reimagines the home experience by blending the warmth of home with the conveniences of a hotel. This festive season, Shama brings its philosophy of being the ‘heart of the community’ to life, fostering intimacy, warmth, and belonging. Guests will enjoy:

  • Home-inspired celebrations designed to recreate the comfort of a “home away from home.”
  • Local experiences highlighting hidden gems and curated community events.
  • Activities that deepen bonds between guests, residents, and neighbourhood communities.


OZO – Fun, Social, and Bold

OZO hotels bring a vibrant, playful energy to every stay, designed for travellers who enjoy lively social spaces and memorable interactions. With bold décor and contemporary communal areas, OZO encourages guests to connect, celebrate, and experience the festive season with joy. Embracing the brand spirit, ‘If it’s not fun, you’re not doing it right,’ this year’s celebrations invite lively gatherings and shared experiences throughout the hotels.

  • Bold décor and festive programming designed to encourage joyful interactions.
  • Vibrant communal spaces fostering social connections and memorable holiday moments.


Looking Ahead

The Beyond the Festivities campaign is part of ONYX Hospitality Group’s continued brand evolution and regional growth strategy. By integrating meaningful seasonal initiatives with distinctive brand positioning, ONYX reinforces its role as a leader in delivering experiences that resonate with both leisure and business travellers across Asia.

For more information on ONYX Hospitality Group please visit: www.onyx-hospitality.com

Hashtag: #ONYX



The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group

ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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XTransfer Joins Forum Ekonomi Malaysia 2026

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Signals Plan to Make Malaysia Regional Compliance Hub

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.

Bill Deng (second from the right), Founder and CEO of XTransfer, joins as a speaker at Forum Ekonomi Malaysia 2026.

Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.

Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.

“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”

Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.

XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026




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CGTN: Little Chinese New Year opens big window to China’s soul

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BEIJING, CHINA – Media OutReach Newswire – 11 February 2026 – As China marks Xiaonian, or Little Chinese New Year, there is growing evidence of its ancient traditions evolving into global lifestyle trends. CGTN published an article analyzing how this prelude to the Year of the Horse – from the folk ritual of “sweeping the dust” to the cross-cultural fusion of the Spring Festival Gala – illustrates China’s growing global cultural resonance.

As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.

The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.

While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.

Diverse traditions, shared aspirations

In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.

A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.

Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).

As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.

“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”

The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.

Cultural dialogue: From global stage to daily life

The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.

Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.

The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.

This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.

The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.

Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.

For more information, please click here:

https://news.cgtn.com/news/2026-02-10/Little-New-Year-opens-big-window-to-China-s-soul-1KEhJjMX2fe/p.html

Hashtag: #CGTN

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De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”

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LONDON, UK – Media OutReach Newswire – 11 February 2026 – In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst society’s elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement.

De Beers Group And Assouline Celebate The Launch Of “A Diamond Is Forever: The Making Of A Cultural Icon 1926-2026”

When copywriter Frances Gerety captured the diamond’s essence with the phrase “A Diamond Is Forever” in 1947, the declaration enshrined the diamond as a promise of love and endurance, a sentiment resonating far beyond the notion of a simple gift. Gerety’s words, seen on archival advertisements, magazine placements, and celebrity endorsements, reflected the deep cultural connection between diamonds and enduring relationships. Commissioned artwork from artists such as Pablo Picasso, Salvador Dalí, and Raoul Dufy draw a direct line between a diamond’s rarity—each one formed deep within the earth over billions of years—and the creative genius of fine art. By sharing these artistic visions with the world, De Beers revealed the wonder of diamonds—nature’s oldest treasure—to a wider audience, elevating their aura and allure while preserving the sense of rarity and significance that sets them apart.

For a century, the story of diamonds has been one of transformation and continuity. In the 1960s, stars like Elizabeth Taylor and Marilyn Monroe adorned themselves with diamonds, embodying the elegance and glamour associated with the gemstone. The 1990s “Shadows” campaign, with its evocative pairing of diamonds and the neoclassical composition Palladio by Karl Jenkins, captured the essence of the diamond: authentic, unique, and everlasting.

In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamond’s place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression, A Diamond Is Forever offers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself.

Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit .

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