Media OutReach

Over 600 parents and children commemorate Healthy with KidSTART five-year anniversary at largest What’s for Lunch? event to date

Published

12 months ago

25/02/2025

The Healthy with KidSTART initiative has expanded significantly, growing from supporting 120 families in 2020 to more than 3,100 families in 2024

SINGAPORE – Media OutReach Newswire – 25 February 2025 – On 22 February 2025, over 600 KidSTART parents and children gathered for a day of fun at the What’s for Lunch? A Farm Adventure food expo organised by Prudential Singapore (“Prudential’) and KidSTART Singapore (“KidSTART”). The event featured a series of activities and performances to promote healthy eating and was held at The Lawn @ The Foothills, Fort Canning Park.

(From left) Mr Joel Tan, Chief Executive Officer of KidSTART Singapore, KidSTART mother Ms Nur Farah, Ms Sun Xueling, Minister of State for Social and Family Development, Ms Chan San San, Chief Executive Officer of Prudential Singapore, and KidSTART mother Ms Sangeetha D/O Jagathisa, join more than 600 parents and children at the What’s for Lunch? A Farm Adventure food expo, at The Lawn @ The Foothills, Fort Canning Park.

Joining the families was the event’s Guest-of-Honour, Ms Sun Xueling, Minister of State for Social and Family Development, Ms Chan San San, CEO of Prudential Singapore, and Mr Joel Tan, CEO of KidSTART Singapore. Programme Presenters include the Health Promotion Board and National University Hospital.

The event also marked the fifth anniversary of Healthy with KidSTART, an early childhood nutrition programme launched in 2020. This initiative aims to help lower-income families with children aged six and below – a period critical for physical and cognitive development – adopt healthy eating habits. The programme, a collaboration between KidSTART and leading life and health insurer Prudential as the main sponsor, has grown significantly from supporting 120 families in 2020 to more than 3,100 families in 2024. It provides monthly fresh produce packs including vegetables and fruits, as well as resources on healthy eating from Prudential.

This longstanding partnership between KidSTART and Prudential has been a cornerstone in promoting early childhood nutrition and well-being for lower-income families. Prudential has gone beyond providing monthly fresh produce packs to actively engaging in community outreach efforts such as educational workshops, the provision of healthy plates¹ for children, and resource development such as live online cooking shows and recipe cards with tips on how to engage young children in the kitchen during meal preparation. Prudential² and KidSTART volunteers have clocked almost 20,000 volunteering hours since the inception of the programme packing and delivering the fresh produce packs at least three times a year.

Recognising the pivotal role of family meals in shaping lifelong nutrition, the What’s for Lunch? series was introduced in 2022. This series features interactive cooking workshops by celebrity chefs to equip parents with practical skills and confidence to prepare balanced meals, as well as tips on how to engage their children while cooking. This initiative aligns with Prudential’s goal to ensure lower-income families and children have access to healthy ingredients and the know-how to prepare budget-friendly and nutritious meals, enabling people to live well for longer.

At What’s for Lunch? A Farm Adventure, parents and children enjoyed an eventful day of child-related health and nutrition activities. This is the first event of such scale that has been arranged for KidSTART families by Prudential. The day’s itinerary included craft and stage activities for children, educational workshops such as a Weaning workshop titled “Solid Start: Nurturing Your Baby’s Love for Real Food” and a “How to: Affordable & Healthy Meals” talk by Programme Presenters National University Hospital (NUH) and Health Promotion Board (HPB) respectively, as well as live cooking demonstrations by celebrity chef Mel Dean.

Throughout the event, families were encouraged to participate in the various farm-themed games and activities where they could collect stamps and redeem a goodie bag containing a limited edition What’s for Lunch? 2025 recipe book, food pouches and a parent-child engagement activity booklet from HPB. The games and activities included Farmer’s Market Sweep, where attendees shopped for ingredients to prepare nutritious dishes, Palette to Plate, a colourful art-making activity using vegetable and fruit stamps, and Colourful Farm Sorting, a team game that helps parents understand the importance of incorporating a wide variety of coloured foods into their child’s diet.

Through this initiative, KidSTART and Prudential are not just addressing nutritional needs but also nurturing healthier, happier families for a brighter future. This shared mission reinforces the importance of ensuring every child gets a good start in life to enjoy a vibrant and healthy future.

Quotes

Ms Sun Xue Ling, Minister of State for Social and Family Development, said: “Today we celebrate the fifth-year anniversary of Healthy with KidSTART. When we first started this, it was still during the COVID-19 pandemic and we had to do everything mostly online. Over the last five years, so many things have happened. KidSTART, with the support of Prudential as the main sponsor, has produced fresh food produce packs and recipe cards, online cooking demonstration series which have helped lighten the load for busy parents and provided families valuable tips on child nutrition and practical meal preparation tips. It’s not just about eating. As you eat together, you will also form strong family bonds in the process.”

Ms Chan San San, CEO of Prudential Singapore, said: “We are pleased to celebrate the five-year milestone of the Healthy with KidSTART programme. At Prudential, we want to do our part to ensure children from lower-income families have access to healthier foods, and share with parents how to prepare affordable, nutritious meals. This will foster healthy eating habits from young and contribute towards a healthier future. We see this as a commitment to support our community’s well-being.”

Mr Joel Tan, CEO of KidSTART Singapore, said: “We are grateful for the support and partnership of valuable partners such as Prudential Singapore, who as the main sponsor, have been instrumental, in the growth and success of the Healthy with KidSTART programme, allowing more than 3,100 families to benefit from monthly fresh food produce packs each month. Good nutrition during the early years is essential to a child’s physical, cognitive, and emotional development. Prudential’s steadfast commitment over the years also means that our families are able to rely on their continued support, which gives them greater peace of mind and allow them to focus more on their children’s other needs. The programme has helped to address nutritional gaps and support healthier communities, while also strengthening parent-child bonds. This milestone is especially meaningful as KidSTART marks its fifth anniversary this year, with an exciting lineup of events planned to commemorate this occasion. We look forward to continued meaningful collaborations to give every child a brighter and healthier future.”

Quote from Beneficiary 1 – Ms Cindy Too Xing Di
Cindy is the mother of Ace Tong Wei Heng, who joined the KidSTART programme in February 2024.

Cindy Too, Healthy with KidSTART beneficiary, said: “We’ve always preferred home-cooked meals, and the fresh food produce packs from the Healthy with KidSTART programme have been such a great help. Using the fresh ingredients, we make soups and porridge for our son, who has just started on solids. It makes us happy to know that we have help to build healthy eating habits for our son from as early as possible.”

Quote from Beneficiary 2 – Ms Sangeetha D/O Jagathisan
Sangeetha is the mother of Vihas Vedhan S/O Vasanthran, and Vihana D/O Vasanthran. They joined the KidSTART programme in December 2023.

Sangeetha D/O Jagathisa, Healthy with KidSTART beneficiary, said: “Before joining the Healthy with KidSTART programme, we were quite picky eaters and rarely bought vegetables for our meals. But with the fresh food packs, we didn’t want the vegetables to go to waste, so we started including them in our meals. It’s been such a positive change! Our 1.5-year-old son has become curious and willing to try different vegetables, and we’re so happy he’s not a fussy eater. I also learned about new vegetables I’d never seen before and picked up tips from relatives and online to cook them. These fresh food packs have really encouraged us to explore healthier meals together as a family.”

Quote from Beneficiary 3 – Ms Nur Farah Jannah Binte Abdul Karim
Nur Farah is the mother of Arfa Ayaana Binte Muhammad Firdaus, Asfa Aryan Bin Muhammad Firdaus, and Ayla Amelia Binte Muhammad Aqil. They joined the KidSTART programme in March 2022.

Nur Farah, Healthy with KidSTART beneficiary, said: “With the fresh produce provided, we’ve been able to prepare healthy meals for the family, ensuring there’s food on the table. This was very helpful especially during tough times. As a mom who is currently breastfeeding, these nutritious ingredients have been essential in supporting my milk supply to feed my baby. It’s also a joy to see my children excitedly identify the ingredients in the pack and talk about them—it’s become a fun and educational experience for all of us.”

ANNEX

About Healthy with KidSTART

Healthy with KidSTART is an early childhood nutrition programme, launched in 2020 as a collaboration between KidSTART Singapore (“KidSTART”) and Prudential Singapore. The initiative is aimed at promoting healthy eating habits among children aged 0-6 years old, recognising that good nutrition during this stage is crucial to their development.

Through the programme, families receive monthly deliveries of fresh vegetables and fruits. They also gain access to recipe cards that teach them how to make healthy meals via simple and affordable recipes with the items they receive.

¹Healthy Plates were provided to families in the past, to encourage and educate parents on providing the right proportions of each food category in meals for their children.

²Prudential volunteers comprise Prudential employees, agency force, partners and friends and family.

Hashtag: #PrudentialSingapore #CommunityInvestment

https://www.prudential.com.sg/
https://www.linkedin.com/company/prudential-assurance-company-singapore/
https://www.facebook.com/PrudentialSingapore/
https://www.instagram.com/prudentialsingapore/

The issuer is solely responsible for the content of this announcement.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$53.3 billion funds under management as at 31 December 2023. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.

About KidSTART Singapore

KidSTART Singapore Ltd (KidSTART SG) is a non-profit organisation specialising in supporting families in early childhood development.

We partner the government, the hospitals and the community to empower families with less resources to build strong foundations for their children under 6 years old. Our team of highly trained KidSTART practitioners support caregivers with evidence-based guidance on pregnancy, child development and assessments on the developmental progress of children from birth onwards. Our vision is to give children a good start in life.

KidSTART SG is a Company Limited by Guarantee (CLG) and registered as a charity with Institution of a Public Character (IPC).

Click here to check eligibility and for more information on KidSTART SG.

Media OutReach

HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global

Published

1 day ago

04/02/2026

Media Outreach

HONG KONG SAR – Media OutReach Newswire – 4 February 2026 – The Hong Kong Productivity Council (HKPC) today successfully launched its annual flagship event, “ForeSight 2026”, at the HKPC Building, with the Office for Attracting Strategic Enterprises (OASES) as the strategic partner of the event. With the theme of “Empowering Hong Kong’s Innovation Ecosystem, Bridging Opportunities with the 15th Five-Year Plan”, the event brought together, both in online and offline, more than 500 government, business, industry leaders and approximately 16,000 viewers in Chinese Mainland to discuss how Hong Kong can proactively connect with the national “15th Five-Year Plan” and jointly promote innovation and industrial integration, helping enterprises achieve high-quality development and enhance international competitiveness.

The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, officiated at the forum and expressed, “The country has consistently given strong support to Hong Kong’s development of innovation and technology. Whether in the ’14th Five‑Year Plan’ or in the recommendations for the ’15th Five‑Year Plan’, there is clear support for Hong Kong to develop into an international innovation and technology hub”. He added, “Looking ahead, we will continue to proactively align with national development strategies, promote the deep integration of technological innovation and industrial innovation, and further strengthen the linkage between technology and industry. We will encourage enterprises to devote more effort in research and development, expand the scope of technology applications, and nurture innovative enterprises with an international outlook and forward-looking vision, driving the economy toward a high value-added and more diversified future”.

The Honourable Sunny TAN, Chairman of Hong Kong Productivity Council, said in the closing remarks, “The ’15th Five-Year Plan’ brings significant and far-reaching development opportunities to Hong Kong. At the Political Bureau of the Communist Party of China Central Committee’s recent group study session, President Xi Jinping urged adopting a strategy whereby industry poses questions and science and technology provide the answers. HKPC will continue to play an active role in promoting innovation and industrial upgrading, closely echoing the overall development strategies of the national and HKSAR Government, and making good use of innovative technologies to address business challenges, providing comprehensive support to enterprises to accelerate their upgrading and transformation, enhance their competitiveness, and seize new opportunities”.

Unlocking Hong Kong’s Connectivity Advantages and Gathering Leadership Wisdom

The “ForeSight Visionary Leaders Panel” was held at the day, moderated by Mr Vincent WONG, Columnist and Media Veteran, and invited industry leaders including Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd., Mr WANG Yong Chao, Founder and Chairman of Henan Oriental Materials Company Ltd., Mr Jonathan CHIU, President of Schneider Electric Hong Kong, Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, and Mr Mohamed D. BUTT, MH, Executive Director of Hong Kong Productivity Council, to share their insights. The topic features three key areas of enterprise going global, technological empowerment and talent development, and delved into the practical experience of how enterprises can achieve innovation-driven and high-quality development under the national “15th Five-Year Plan” through Hong Kong’s role as a “bridgehead”, Chinese brands going international through Hong Kong, Hong Kong’s advantages in technical support and innovative talent gathering, and how it can provide the Chinese Mainland enterprises with a one-stop platform for upgrading and going globally.

Realising the Full Empowerment of Enterprises to “Go Global”

HKPC echoes the national and HKSAR Government’s development strategies to address business challenges and industrial technology needs. Over the years, HKPC has successfully assisted many Chinese Mainland and local enterprises in expanding overseas markets, with many of these expansions implemented in Southeast Asia, Europe, ASEAN and the Middle East, etc., achieving upgrades and internationalisation. In recent years, HKPC and OASES have jointly established an “introduction-application-growth-go global” service model to help enterprises go global, with success cases include Westwell, Yunji Technology, UNISEE, etc. HKPC will continue to work with OASES to leverage the advantages of “Made in Hong Kong” to help enterprises connecting the world through Hong Kong.

Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, said, “Hong Kong possesses a robust financial system, deep talent pool, and an international environment that integrates with international regulations, standards and operation practices. Coupled with the government’s relevant industry policies and long-established overseas networks, Hong Kong provides unique support for Chinese Mainland enterprises to use Hong Kong as a base to go global, as well as for overseas enterprises to development in the GBA. OASES is dedicated to attracting global strategic enterprises from five strategic I&T sectors, actively aligning with the national 15th Five-Year Plan. We provide comprehensive landing support services and assist enterprises in establishing their ‘first project’ in Hong Kong, fully leveraging Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Added'”.

At the same time, HKPC, as a member of the GoGlobal Task Force of the HKSAR Government, will continue to focus on providing “Six Tactics to Go Global” for enterprises through “The Cradle Go Global Service Centre” (The Cradle), including smart production, Technology research and development and evaluation, international standards and testing, professional services, training and on-site visits, and funding schemes, to support Hong Kong to leverage its unique advantages and empower enterprises to expand overseas with high quality.

Since its establishment in April, The Cradle has attracted more than 350 companies that have expressed interest in using its services. Among these, over 100 cases have entered a concrete follow‑up stage. Together with overseas expansion projects supported prior to its establishment, the cumulative total exceeds 450 cases.

For more details, please watch the video “Six Tactics to Go Global“.

Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem

HKPC has been working closely with the government, industry, academia, research and investment sectors to promote new industrialisation and enhance the new quality productive forces of industries, including:

The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong

HKPC will continue to promote cross-sectoral dialogue between government, industry, academia, research and investment, focusing on the implementation of future industries and technology applications, and helping to build Hong Kong into a key node in the global I&T value chain.

Click here to download the high-resolution photos

Photo caption:

HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.

(From right to left) Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises; Mr Jonathan CHIU, President, Hong Kong, Schneider Electric Hong Kong; Mr WANG Yong Chao, Founder & Chairman of Henan Oriental Materials Company Limited; Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd.; and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council.

Hashtag: #HKPC #Foresight2026

The issuer is solely responsible for the content of this announcement.

About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.

HKPC focuses on addressing business challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.

To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.

HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical, assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.

For more information, please visit HKPC’s website: www.hkpc.org/en.

Media OutReach

HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global

Published

1 day ago

04/02/2026

Media Outreach

Realising the Full Empowerment of Enterprises to “Go Global”

For more details, please watch the video “Six Tactics to Go Global“.

Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem

The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong

Click here to download the high-resolution photos

Photo caption:

HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.

Hashtag: #HKPC #Foresight2026

The issuer is solely responsible for the content of this announcement.

About Hong Kong Productivity Council

For more information, please visit HKPC’s website: www.hkpc.org/en.

Media OutReach

AUSTRIACARD Successfully Achieves mada Card Chip Profile Certification

Published

1 day ago

04/02/2026

Media Outreach

Major Milestone Enables AUSTRIACARD to Serve Banking Sector in Kingdom of Saudi Arabia

VIENNA, AUSTRIA – EQS Newswire – 4 February 2026 – AUSTRIACARD HOLDINGS is proud to announce it has successfully obtained the Card Chip Profile certification (Certificate No. CV071) with the Saudi Central Bank (SAMA) for the mada debit card scheme, marking a significant milestone in the company’s expansion strategy.

This certification represents a major and important achievement for AUSTRIACARD, demonstrating the company’s commitment to meeting the highest international standards for payment card technology. The successful completion of SAMA’s rigorous certification process validates AUSTRIACARD’s technical excellence and quality standards in chip card manufacturing.

“We are immensely proud of this achievement,” said Mohamed Chemloul, Group CTO of AUSTRIACARD HOLDINGS. “This certification stands as a testament to our team’s dedication to excellence and our commitment to delivering world-class payment solutions. This achievement allows AUSTRIACARD to add KSA banks and financial institutions to our growing family of satisfied customers worldwide, further strengthening our position as a trusted partner in the global payments industry.”

Burak Bilge, EVP Türkiye, Middle East and Africa at AUSTRIACARD HOLDINGS, emphasized: “This certification enables us to bring our full suite of payment card solutions to the Saudi market. We are committed to being a long-term partner in the KSA and the broader Middle East region’s success journey, supporting the digital transformation initiatives. We look forward to partnering with banks and financial institutions to support their growth objectives and enhance their customer’s experience.”

The Kingdom of Saudi Arabia (KSA) represents one of the most dynamic and rapidly evolving financial markets in the Middle East and North Africa region. With Vision 2030 driving digital transformation across all sectors, Saudi Arabia’s payment ecosystem is experiencing unprecedented growth and modernization. The mada scheme, as the national payment network, plays a crucial role in the KSA’s financial infrastructure, processing millions of transactions daily.

AUSTRIACARD is a global provider of identity and payment solutions with a strategic focus on digital transformation technologies powered by proprietary technology and AI capabilities. Headquartered in Vienna, Austria, the company operates 9 manufacturing hubs across strategic markets in Europe and the United States, maintaining a global sales footprint that ensures client proximity and service excellence.

ABOUT AUSTRIACARD HOLDINGS AG

AUSTRIACARD HOLDINGS AG leverages over 130 years of experience in information management, printing, and communications to deliver secure and transparent experiences for its customers. They offer a comprehensive suite of products and services, including payment solutions, identification solutions, smart cards, card personalization, digitization solutions, and secure data management. ACAG employs a global workforce of 2,400 people and is publicly traded on both the Athens and Vienna Stock Exchanges under the symbol ACAG. www.austriacard.com

Contact Person: Theoni Dimopoulou, Group Communications & Marketing Manager
Tel.: T: +43 (1) 61065 – 355
E-Mail: [email protected]
Website: www.austriacard.com
Symbol: ACAG
ISIN: AT0000A325L0
Stock Exchanges: Vienna Prime Market, Athens Main Market

Hashtag: #AUSTRIACARD

The issuer is solely responsible for the content of this announcement.