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Over 600 parents and children commemorate Healthy with KidSTART five-year anniversary at largest What’s for Lunch? event to date
The Healthy with KidSTART initiative has expanded significantly, growing from supporting 120 families in 2020 to more than 3,100 families in 2024
Joining the families was the event’s Guest-of-Honour, Ms Sun Xueling, Minister of State for Social and Family Development, Ms Chan San San, CEO of Prudential Singapore, and Mr Joel Tan, CEO of KidSTART Singapore. Programme Presenters include the Health Promotion Board and National University Hospital.
The event also marked the fifth anniversary of Healthy with KidSTART, an early childhood nutrition programme launched in 2020. This initiative aims to help lower-income families with children aged six and below – a period critical for physical and cognitive development – adopt healthy eating habits. The programme, a collaboration between KidSTART and leading life and health insurer Prudential as the main sponsor, has grown significantly from supporting 120 families in 2020 to more than 3,100 families in 2024. It provides monthly fresh produce packs including vegetables and fruits, as well as resources on healthy eating from Prudential.
This longstanding partnership between KidSTART and Prudential has been a cornerstone in promoting early childhood nutrition and well-being for lower-income families. Prudential has gone beyond providing monthly fresh produce packs to actively engaging in community outreach efforts such as educational workshops, the provision of healthy plates¹ for children, and resource development such as live online cooking shows and recipe cards with tips on how to engage young children in the kitchen during meal preparation. Prudential² and KidSTART volunteers have clocked almost 20,000 volunteering hours since the inception of the programme packing and delivering the fresh produce packs at least three times a year.
Recognising the pivotal role of family meals in shaping lifelong nutrition, the What’s for Lunch? series was introduced in 2022. This series features interactive cooking workshops by celebrity chefs to equip parents with practical skills and confidence to prepare balanced meals, as well as tips on how to engage their children while cooking. This initiative aligns with Prudential’s goal to ensure lower-income families and children have access to healthy ingredients and the know-how to prepare budget-friendly and nutritious meals, enabling people to live well for longer.
At What’s for Lunch? A Farm Adventure, parents and children enjoyed an eventful day of child-related health and nutrition activities. This is the first event of such scale that has been arranged for KidSTART families by Prudential. The day’s itinerary included craft and stage activities for children, educational workshops such as a Weaning workshop titled “Solid Start: Nurturing Your Baby’s Love for Real Food” and a “How to: Affordable & Healthy Meals” talk by Programme Presenters National University Hospital (NUH) and Health Promotion Board (HPB) respectively, as well as live cooking demonstrations by celebrity chef Mel Dean.
Throughout the event, families were encouraged to participate in the various farm-themed games and activities where they could collect stamps and redeem a goodie bag containing a limited edition What’s for Lunch? 2025 recipe book, food pouches and a parent-child engagement activity booklet from HPB. The games and activities included Farmer’s Market Sweep, where attendees shopped for ingredients to prepare nutritious dishes, Palette to Plate, a colourful art-making activity using vegetable and fruit stamps, and Colourful Farm Sorting, a team game that helps parents understand the importance of incorporating a wide variety of coloured foods into their child’s diet.
Through this initiative, KidSTART and Prudential are not just addressing nutritional needs but also nurturing healthier, happier families for a brighter future. This shared mission reinforces the importance of ensuring every child gets a good start in life to enjoy a vibrant and healthy future.
Quotes
Ms Sun Xue Ling, Minister of State for Social and Family Development, said: “Today we celebrate the fifth-year anniversary of Healthy with KidSTART. When we first started this, it was still during the COVID-19 pandemic and we had to do everything mostly online. Over the last five years, so many things have happened. KidSTART, with the support of Prudential as the main sponsor, has produced fresh food produce packs and recipe cards, online cooking demonstration series which have helped lighten the load for busy parents and provided families valuable tips on child nutrition and practical meal preparation tips. It’s not just about eating. As you eat together, you will also form strong family bonds in the process.”
Ms Chan San San, CEO of Prudential Singapore, said: “We are pleased to celebrate the five-year milestone of the Healthy with KidSTART programme. At Prudential, we want to do our part to ensure children from lower-income families have access to healthier foods, and share with parents how to prepare affordable, nutritious meals. This will foster healthy eating habits from young and contribute towards a healthier future. We see this as a commitment to support our community’s well-being.”
Mr Joel Tan, CEO of KidSTART Singapore, said: “We are grateful for the support and partnership of valuable partners such as Prudential Singapore, who as the main sponsor, have been instrumental, in the growth and success of the Healthy with KidSTART programme, allowing more than 3,100 families to benefit from monthly fresh food produce packs each month. Good nutrition during the early years is essential to a child’s physical, cognitive, and emotional development. Prudential’s steadfast commitment over the years also means that our families are able to rely on their continued support, which gives them greater peace of mind and allow them to focus more on their children’s other needs. The programme has helped to address nutritional gaps and support healthier communities, while also strengthening parent-child bonds. This milestone is especially meaningful as KidSTART marks its fifth anniversary this year, with an exciting lineup of events planned to commemorate this occasion. We look forward to continued meaningful collaborations to give every child a brighter and healthier future.”
Quote from Beneficiary 1 – Ms Cindy Too Xing Di
Cindy is the mother of Ace Tong Wei Heng, who joined the KidSTART programme in February 2024.
Cindy Too, Healthy with KidSTART beneficiary, said: “We’ve always preferred home-cooked meals, and the fresh food produce packs from the Healthy with KidSTART programme have been such a great help. Using the fresh ingredients, we make soups and porridge for our son, who has just started on solids. It makes us happy to know that we have help to build healthy eating habits for our son from as early as possible.”
Quote from Beneficiary 2 – Ms Sangeetha D/O Jagathisan
Sangeetha is the mother of Vihas Vedhan S/O Vasanthran, and Vihana D/O Vasanthran. They joined the KidSTART programme in December 2023.
Sangeetha D/O Jagathisa, Healthy with KidSTART beneficiary, said: “Before joining the Healthy with KidSTART programme, we were quite picky eaters and rarely bought vegetables for our meals. But with the fresh food packs, we didn’t want the vegetables to go to waste, so we started including them in our meals. It’s been such a positive change! Our 1.5-year-old son has become curious and willing to try different vegetables, and we’re so happy he’s not a fussy eater. I also learned about new vegetables I’d never seen before and picked up tips from relatives and online to cook them. These fresh food packs have really encouraged us to explore healthier meals together as a family.”
Quote from Beneficiary 3 – Ms Nur Farah Jannah Binte Abdul Karim
Nur Farah is the mother of Arfa Ayaana Binte Muhammad Firdaus, Asfa Aryan Bin Muhammad Firdaus, and Ayla Amelia Binte Muhammad Aqil. They joined the KidSTART programme in March 2022.
Nur Farah, Healthy with KidSTART beneficiary, said: “With the fresh produce provided, we’ve been able to prepare healthy meals for the family, ensuring there’s food on the table. This was very helpful especially during tough times. As a mom who is currently breastfeeding, these nutritious ingredients have been essential in supporting my milk supply to feed my baby. It’s also a joy to see my children excitedly identify the ingredients in the pack and talk about them—it’s become a fun and educational experience for all of us.”
ANNEX
About Healthy with KidSTART
Healthy with KidSTART is an early childhood nutrition programme, launched in 2020 as a collaboration between KidSTART Singapore (“KidSTART”) and Prudential Singapore. The initiative is aimed at promoting healthy eating habits among children aged 0-6 years old, recognising that good nutrition during this stage is crucial to their development.
Through the programme, families receive monthly deliveries of fresh vegetables and fruits. They also gain access to recipe cards that teach them how to make healthy meals via simple and affordable recipes with the items they receive.
Hashtag: #PrudentialSingapore #CommunityInvestment
https://www.prudential.com.sg/
https://www.linkedin.com/company/prudential-assurance-company-singapore/
https://www.facebook.com/PrudentialSingapore/
https://www.instagram.com/prudentialsingapore/
The issuer is solely responsible for the content of this announcement.
About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)
Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$53.3 billion funds under management as at 31 December 2023. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.
About KidSTART Singapore
KidSTART Singapore Ltd (KidSTART SG) is a non-profit organisation specialising in supporting families in early childhood development.
We partner the government, the hospitals and the community to empower families with less resources to build strong foundations for their children under 6 years old. Our team of highly trained KidSTART practitioners support caregivers with evidence-based guidance on pregnancy, child development and assessments on the developmental progress of children from birth onwards. Our vision is to give children a good start in life.
KidSTART SG is a Company Limited by Guarantee (CLG) and registered as a charity with Institution of a Public Character (IPC).
Click here to check eligibility and for more information on KidSTART SG.
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The “ANDPAD” Cloud-Based Construction Project Management Service Adds Supporting Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish Languages
With the new addition of these four languages, ANDPAD now supports six languages, including the previously released English and Vietnamese.
■ Background
Japan’s construction sector faces chronic labor shortages, leading to an increase in the hiring of foreign nationals from Southeast Asia. This trend is accelerated by the Specified Skilled Worker system, supported by bilateral Memoranda of Cooperation (MOC) between Japan and various Southeast Asian governments. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status.
Simultaneously, the construction sector is expanding in many Southeast Asian countries, although it still faces common challenges of on-site quality and boosting productivity.
In response to these trends, ANDPAD has expanded its language support to include Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish. Initially, this multi-language support will cover the Construction Management features—the most widely used function of ANDPAD—to facilitate centralized information management and smoother communication at construction sites in both Japan and Southeast Asia.
Going forward, ANDPAD will continue to actively pursue expansion of functions in multiple languages along with development efforts to offer support for various languages. The company will proceed to promote DX in the Southeast Asian construction industry in addition to the Japanese market.
■ About Usage
Existing ANDPAD users can use these new language options version at no additional cost.
Scope of Support
ANDPAD app:
- iOS: 5.99 or higher
- Android: 5.98 or higher
Hashtag: #ANDPAD
The issuer is solely responsible for the content of this announcement.
About the ANDPAD Service
The cloud-based construction project management service with the top share of the market in Japan*, ANDPAD makes the central management of everything from enhancing onsite efficiency to improving management possible. Since provision of the service started in 2016, through associated development efforts that emphasize intuitiveness and ease of use and thorough support for implementation and utilization, the service has reached over 233,000 corporate users and 684,000 individual users.
ANDPAD was selected as a “2024 Recommended Technology” under the NETIS (New Technology Information System) by the Ministry of Land, Infrastructure, Transport and Tourism.
Details (Japanese language only): 
https://andpad.jp/
■Company Overview
Name : ANDPAD Inc.
Location : Sumitomo Fudosan Tokyo Mita Garden Tower 37F, 5-19 Mita 3 Chome, Minato-ku, Tokyo
Representative : Takeo Inada, CEO
Business Activities : Development, sales and operation of “ANDPAD” cloud-based construction project management service
Company Website (Japanese language only)：https://andpad.co.jp/
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Madame Tussauds Hong Kong Welcomes a New K-Wave Star Jung Hae In’s First-Ever Wax Figure Unveiled
A Star Moment in Detail｜Craftsmanship, Technology and Personal Touch
Showcasing Jung Hae In’s signature charm, his newly unveiled wax figure is dressed in an elegant black double-breasted Dolce & Gabbana suit with silk lapels, complemented by a white shirt and black Chelsea boots all personally selected by the actor. With both hands forming a heart at his chest and a warm, inviting smile, the figure captures the approachable and friendly essence that his fans ‘HAEINESS’ adore. Every detail, from hair colour and skin tone to the suit’s silhouette, lining, and brooch, was meticulously crafted based on precise measurements taken during a five-hour sitting, the acclaimed craftsmanship and dedication to realism for which Madame Tussauds is renowned.
From “Younger Man” to Acclaimed Actor｜A Track Record of Hit Dramas
Jung Hae In has established himself as a leading actor through critically acclaimed dramas like Something in the Rain, D.P. , and One Spring Night. With his gentle and heartfelt performances, he has earned the title of “National Boyfriend” and built a dedicated fanbase known as “HAEINESS.” Following the success of tvN’s Love Next Door and the film I, THE EXECUTIONER, he accepted Madame Tussauds Hong Kong’s invitation to be immortalised in wax.
Reflecting on the sitting process, Jung Hae In described it as an honour, expressing pride in leaving his likeness at a renowned landmark. He shared “Participating closely in the creation, discussing outfit choices and pose decisions with the team, was both exciting and overwhelming. Witnessing each intricate step come together into a single work of art was truly moving.
Before announcing the new lineup, Wade Chang, General Manager of Merlin Entertainments Hong Kong, expressed his heartfelt condolences regarding the recent tragedy in Hong Kong, saying, “Madame Tussauds Hong Kong would like to extend our deepest sympathies to all those affected and to their families.” He then conveyed his enthusiasm, stating “Madame Tussauds Hong Kong is committed to enhancing the K-Wave experience. Jung Hae In ‘s authenticity and professionalism have truly enriched our collaboration. Given the significant role K-pop culture plays in Hong Kong, we believe his presence will provide our guests with a unique and memorable experience.
Also, Mr. Kim Yoon-ho, Director of Korea, Hong Kong Tourism Board, remarked “I am excited for the launch of Jung Hae In’s first wax figure, celebrating his remarkable success. Madame Tussauds Hong Kong has been dedicated to promoting Korean culture and is continually enhancing its Korean lineup. With the growing global influence of Korean celebrities, we are excited to attract fans and visitors from around the world through the exceptional wax figures at Madame Tussauds Hong Kong, allowing them to immerse themselves in the unique charm of Korea right here in the heart of Hong Kong.”
Your Immersive Hallyu Journey Begins ｜Limited Festive Offers Now Available
Jung Hae In’s wax figure has officially entered the hall of fame and be displayed at Madame Tussauds Hong Kong starting from today, offering fans a unique opportunity to immerse themselves in romantic K-dramas and meet the beloved actor in a new way. To mark the launch, Madame Tussauds Hong Kong is pleased to introduce an exclusive online offer from 16 to 22 December 2025, fans can enjoy a single entry for just HK$199 through the official website.
For an ultimate experience, guests can opt for the limited festive package from 23 December 2025 till 4 January 2026 at Madame Tussauds Hong Kong admission, which includes admission to Madame Tussauds Hong Kong, an exclusive guidebook a digital photo and one interactive VR Thrill Coaster – Hong Kong experience – all for just HK$285, a 20% off discount off its original price.
In this holiday season, don’t miss the opportunity to celebrate with Jung Hae In, Lee Jong Suk, Yim Si Wan, and more in the K-Wave Zone. Join us for a festive sing-along with Taylor Swift or capture a memorable AI interactive photo with Gong Jun. Step into the famous fun world of Madame Tussauds Hong Kong, where over 100 lifelike wax figures await you. Plan your visit to The Peak now and create unforgettable holiday memories.
Hashtag: #MadameTussauds
The issuer is solely responsible for the content of this announcement.
About Madame Tussauds
Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered for over 250 years. With 17 Merlin-operated attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.
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Southeast Asian Games Thailand 2025 Esports Appoints Moonshot as Official Mobile Controller Partner
Taking place from the 9th to 20th December, the SEA Games Thailand 2025 Esports competition is expected to draw millions of viewers across the region, with widespread engagement from gaming communities across Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam. The 2025 edition will feature leading mobile eSports titles such as Mobile Legends: Bang Bang, Arena of Valour, Free Fire and FC Online, further strengthening the event’s reputation as a cornerstone of competitive gaming culture in Asia.
As the Official Controller Partner, Moonshot will also debut a special SEA Games Controller Collection, this will be a commemorative series featuring designs inspired by participating countries and co-designed with global IP partners. The limited series will be available exclusively during the competition period via Moonshot’s official website (https://shop.themoonshot.xyz/)
“We’re honoured to support SEA Games Thailand 2025 Esports and contribute to one of the most influential gaming events in Southeast Asia,” said Managing Director at Moonshot, JW Lee. “Our vision is to bring hardware, software, and digital rewards together to inspire a new generation of gamers, and SEA Games is the perfect place to begin that journey.”
Strengthening the future of Mobile Esports
Mobile gaming is the dominant force in Southeast Asia’s gaming landscape, with the region being home to hundreds of millions of mobile-first players. Moonshot’s partnership with SEA Games Esports 2025 reflects the company’s commitment to driving innovation in this fast-growing segment.
Throughout the event, Moonshot will activate a series of on-site experiences, including demo zones, creator interactions, and community gaming activities powered by the Moonshot gaming ecosystem. The partnership aims to elevate the tournament experience for both competitors and fans by merging physical gameplay with digital engagement features, collectible rewards, and interactive app-based challenges.
Hashtag: #Moonshot #SEAGames2025 #SEAGamesEsports #EsportsAsia #MobileEsports #MobileGaming
The issuer is solely responsible for the content of this announcement.
About Moonshot
Moonshot is building the world’s first phygital mobile gaming ecosystem that seamlessly integrates premium hardware, digital gameplay, and a unified rewards layer to enhance how players discover, play, and engage with mobile games, whether casually or competitively. Moonshot also collaborates with gaming studios, IP licensors, creators, and ecosystem partners to deliver co-branded campaigns, limited-edition collections, and reward-driven engagement experiences. Learn more at 
www.themoonshot.xyz
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