Media OutReach
Pokémon’s 30th Anniversary: MemeStrategy (HKEX:2440) Launches World’s First Tokenized Collectible Card Fund
Pioneering an Institutional – Level Approach for Cultural Assets
HONG KONG SAR – Media OutReach Newswire – 2 March 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; HKEX: 2440), an Asia-based publicly listed digital asset company, today announced the launch of the world’s first tokenized Pokémon trading card fund (the “Fund”). The Fund is designed to offer professional investors institutional-level access to the collectible trading card market through EVIDENT Platform Services Limited (“EVIDENT”), a licensed alternative asset digital investment platform, marking a significant step in establishing trading cards as a recognized alternative asset class. Scheduled to launch during the 30th anniversary of the Pokémon franchise, the Fund represents a unique initiative that bridges culturally iconic collectibles with traditional institutional-level financial services.
A Booming, Multi-Billion Dollar Market
This February, a PSA 10 “Pikachu Illustrator” card, widely regarded as the holy grail of Pokémon cards and previously owned by internationally renowned influencer Logan Paul, achieved a record-breaking auction price of USD 16.492 million (approximately HKD 128 million). This sale surpassed the previous record for the most expensive sports card, the one-of-one dual-signed Logoman card featuring NBA legends Michael Jordan and Kobe Bryant. The event brought the global spotlight back onto collectible cards and underscored the growing cultural and collector interest in high-end trading cards.
The global collectibles market is projected to reach USD 628 billion by 2031, with the Asia Pacific region demonstrating particularly rapid growth momentum.[1] Within this market, the collectible card games segment is expected to reach USD 37.42 billion by 2034, rising from a projected USD 14.7 billion in 2025.[2] This expansion is driven by increased participation from digital native consumers and heightened institutional attention towards alternative assets. This surge also reflects a broader cultural shift among younger generations, who are increasingly engaging and investing in alternative cultural assets.
Among trading cards, Pokémon cards hold a distinguished position in the collector community. They are viewed not merely as game cards, but also as culturally significant assets supported by active secondary markets and well-established collectible value. According to reports from The Wall Street Journal and historical data from the authoritative platform CARD LADDER[3], Pokémon card values have exhibited long-term appreciation of more than 30x over the past 20 years, reinforcing their status as a resilient alternative asset class.
Crossing the Chasm, Moving Towards Institutional-Level Collection Investment
Although the trading card market presents substantial growth, direct participation by professional and institutional investors has historically been limited due to several structural challenges, including:
- Authentication Risks: Concerns over asset provenance and widespread presence of counterfeits remain major deterrents for institutional-grade capital.
- Custody Complexities: The high cost and operational difficulty of museum-grade physical storage, including security, insurance and climate-controlled facilities, make proper custody prohibitively expensive and operationally burdensome.
- Market Fragmentation: A highly fragmented secondary market, dispersed inventory, and inconsistent sourcing channels make it difficult to acquire curated collections in bulk from reliable counterparties.
In view of this, MemeStrategy aims to deliver a comprehensive, institutional-ready one-stop solution. By launching the Fund through a publicly listed company platform and partnering with a licensed alternative asset digital investment platform, vault custodians supported by a professional third-party, and independent auditors and certifiers, MemeStrategy seeks to establish a robust, transparent, and institutional-level framework for professional investors to access the emerging cultural-asset market.
“Pikachu with Grey Felt Hat”: A Flagship Cultural Asset with Institutional Provenance
The Fund’s portfolio is anchored around a leading Pokémon card: the PSA 10 “Pikachu with Grey Felt Hat” card. Created through an official cross‑disciplinary collaboration between The Pokémon Company and the Van Gogh Museum in Amsterdam, the card draws inspiration from Van Gogh’s iconic “Self‑Portrait with Grey Felt Hat.” It represents a rare convergence of the world’s highest-grossing entertainment franchise and a globally renowned fine art institution.
Widely recognized as one of the most prominent Pokémon cards worldwide, the PSA 10 “Pikachu with Grey Felt Hat” is estimated to have a total market capitalization of over USD 94 million.
In light of its prominence and established market status, the Fund aims to acquire exposure representing approximately 25% of the PSA10 “Pikachu with Grey Felt Hat” cards currently available in the market, underscoring its strategic focus on this key asset. This positioning is supported by the following characteristics:
- Appreciation: Secondary market prices for the card have risen more than 400% since its limited release in late 2023, based on publicly available historical data[4].
- Scarcity: The Pokémon–museum collaboration was a time-limited initiative that concluded earlier than planned due to overwhelming demand. With a PSA 10 population of approximately 47,000[5] cards now permanently capped, its rarity is firmly established.
- Authenticity and Grade Assurance: All cards held by the Fund undergo expert verification and are PSA 10 graded, consistent with market-recognized standards for condition and authenticity.
An Institutional-Level Infrastructure for a New Asset Class
Building on its focus on flagship cultural assets, MemeStrategy complements the Fund’s portfolio construction with an institutional-grade operational framework. By partnering with EVIDENT, a licensed alternative asset digital investment platform through which tokenized interests in the Fund will be made available for professional investors, MemeStrategy aims to provide a secure, transparent and robust structure for accessing cultural-asset investment.
- Institutional-Level Custody: All physical cards are authenticated, insured, and stored in a museum-grade environment with temperature control and 24-hour surveillance, operated by Grade10 Vault, the Company’s professional card-vaulting service.
- Enhanced Accessibility: Tokenization facilitates primary transactions on a licensed and secure platform, enabling professional investors to access tokenized interests in the Fund with greater efficiency and transparency.
- Independent Audits: All underlying assets are subject to biannual Proof-of-Reserve audits by Deloitte or another Big4 international audit firm, ensuring full transparency and independent verification of asset holdings.
Ray Chan, Chief Executive Officer of MemeStrategy, said, “This initiative is about harnessing the distinctive market dynamics of cultural assets through institutional-level financial rigor. The collectibles market is expanding rapidly, yet institutional participation has remained limited due to logistical and security barriers. We are solving that problem. For the first time, we are providing a convenient and secure structure that allows professional investors to engage in this growing market without the burdens of physical ownership. This reflects our core mission to bridge culture and capital by creating accessible structures for the professional market.”
Florian M. Spiegl, Founder & CEO of EVIDENT, said, “Collectibles represent one of the most compelling frontiers in alternative assets — a market with proven performance but, until now, without the infrastructure to serve institutional capital. This fund demonstrates exactly what EVIDENT’s platform is built to do: take high-conviction asset verticals and structure them to the highest regulatory and institutional-grade standards. From custody to compliance to secondary liquidity, every layer is designed for professional investors. As we continue to expand our asset base into new verticals, the standard remains the same: institutional rigor, full regulatory compliance, and market infrastructure that investors can trust.”
MemeStrategy will serve as the General Partner (GP) through its wholly owned subsidiary, RWA Labs Limited, and will also make a strategic investment as a Limited Partner (LP), reflecting its strong conviction in the long-term cultural significance and market relevance of cultural collectibles. By combining blockchain-enabled transparency with institutional-level real-world custodianship, MemeStrategy aims to help shape the evolution of how collectibles are valued and traded in the Web3 era, contributing to the development of a structured cultural-finance landscape.
Disclaimer: This announcement is for informational purposes only and does not constitute an offer or invitation to the public in Hong Kong Special Administrative Region (“HKSAR”) to invest in the Fund or to acquire or subscribe for any securities or interests in any collective investment scheme. The Fund has not been authorized by the Securities and Futures Commission of HKSAR and is only available to “professional investors” (as defined in section 1 of Part 1 of Schedule 1 to the Securities and Futures Ordinance (Cap. 571)). This announcement is not intended for distribution to, or use by, any person in any jurisdiction where such distribution or use would be contrary to local law or regulation.
Hashtag: #MemeStrategy #Grade10 #EVIDENT #Culture #Collectibles #Pokémon #TradingCards #TokenizedFund #AlternativeInvestment #AlternativeAssets
https://memestrategy.com.hk/
MemeStrategy (HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.
1. Constituent Review – ixCrypto Index Series
1. 1. ixCrypto Index (“IXCI”)
The number of constituents will remain at 19 with no additions and deletions.
Additions:
No addition
Deletions:
No deletion
The free float adjusted market capitalization coverage is 84.26%* (excluding stablecoins, which represents 10.90% of the total crypto universe), while the 90-day-average volume is 77.36%*. The recapping at 40% will take effect on the effective date.
Since the last review, there has been a decrease in the crypto total market capitalization from USD3.38T to USD2.62T (-22.53%)#, and a decrease in the daily volume from USD157.69B to USD108.17B (-31.40%)#. Bitcoin remains the largest crypto in the constituent list, with its price decreased by 24.58% since the last review.
1.2. ixCrypto Portfolio Indexes
1.2.1 ixCrypto 5 Equal Weight Index (“IXEW5”) and ixCrypto 5 Square Root Index (“IXSR5”)
Additions:
No addition
Deletions:
No deletion
1.2.2 ixCrypto 10 Equal Weight Index (“IXEW10”) and ixCrypto 10 Square Root Index (“IXSR10”).
Additions:
No addition
Deletions:
No deletion
1.2.3 ixCrypto Altcoin 10 EW Index (“IXAEW10”) and ixCrypto Altcoin 10 Square Root Index (“IXASR10”).
Additions: Monero
Deletions: Chainlink
1.3. ixCrypto BTC/ETH Indexes
As of the cut-off date on 31st March 2026, the ixCrypto BTC/ETH 50/50 Index (“IX5050”) maintains a 50%/50% weighting for the ixBitcoin Index “IXBI” and ixEthereum Index “IXEI”. The ixCrypto BTC/ETH Proportional Index (“IXPI”) has a weighting of 83.12% and 16.88% for IXBI and IXEI, respectively.
At the upcoming effective date, IX5050 weightings will remain unchanged at 50%/50%. IXPI weightings will be adjusted to 84.53% and 15.47% for IXBI and IXEI, respectively, reflecting the market capitalization proportions of Bitcoin and Ethereum at the cut-off date.
1.4. ixCrypto Stablecoin Index
The number of constituents will remain at 6 (Appendix 5). Stablecoin comprises 10.90% of the total crypto universe, and ixCrypto Stablecoin Index covers 98.26% of the 90-day average market capitalization in the stablecoin universe.
2. Exchange Review
To ensure the fairest price objective, all indexes are calculated based on average of multiple exchanges. As a result of exchange review, 10 exchanges passed the review process, which are as follows:
- Binance
- Pionex (ADDITION)
- BitMart (ADDITION)
- MEXC
- LBank
- Bybit
- Gate.io2
- Kucoin
- Crypto.com Exchange
- Coinbase Exchange
Deletion
- Huobi Global
- OKEx
The selected 10 exchanges will be used to generate each of the fair average prices for the IX indexes’ constituents. The exchange review covers volume rankings, exchange background checks, founders’ background checks, USD/USDT/USDC/BTC pair coverage, overconcentration rules, exchange API coverage checks, and stability, among other aspects, for an exchange.
For more details about our exchange selection criteria, please email [email protected]. More information on the ixCrypto Indexes, including their constituents and constituents’ weights, is provided in the Appendices, or refer to the website https://ix-index.com/.
*Exclude stable coins and coins that trigger conflict of interest (based on conflict-of-interest rule methodology 3.9, effective on Oct 2, 2020)
#As of 31th March 2026, based on the past 90 days average
XXXX (ADDITION)Newly introduced exchanges as of 2026 Q1
Appendix 1
| Universe | All crypto coins traded in at least two different exchanges around the world |
| Selection Criteria | Cryptocurrencies ranking in the top 80% of cumulative full market capitalization (“MC”) coverage and within an acceptable range in accordance with the Volume Buffer Rule in terms of 90-day average trading volume |
| Number of Constituents | 19 in Q1 2026 |
| Launch Date | 12th December 2018 |
| Base Date | 3rd December 2018 |
| Base Value | 1,000 |
| Reconstitution Rule | If the coverage is below 75% or any of constituents is not within an acceptable range in accordance with the Volume Buffer Rule in terms of 90-day average trading volume, IXCI will be reconstituted to bring MC coverage back and do liquidity screening. |
| Reconstitution and Rebalancing Frequency | Quarterly and with a fast entry rule |
| Weighting Methodology | Free float adjusted market capitalization weighted with a cap of 40% |
| Currency | US Dollar / HK Dollar [EOD in 14 currencies] |
| Dissemination | Every 5 seconds for 24×7
(On Bloomberg, Reuters and major information vendors) |
| Website | https://ix-index.com/ |
| Bloomberg Page | IXCI <GO> |
Appendix 2
| Crypto | 90-day-average- Market Cap | 90-day-average-Volume | Cut-off Price |
Cumulative Market Coverage | Weighting (%) After 40% Cap# | |
| 1 | Bitcoin | $1,533,407,044,481 | $43,779,443,111 | $66,691.44 | 58.59% | 40.00% |
| 2 | Ethereum | $291,140,668,312 | $23,907,396,435 | $2,023.51 | 69.71% | 25.84% |
| 3 | BNB | $99,700,601,834 | $2,038,341,597 | $608.55 | 73.52% | 8.78% |
| 4 | XRP | $98,820,126,064 | $3,218,693,555 | $1.32 | 77.30% | 8.59% |
| 5 | Solana | $58,322,802,634 | $4,336,158,111 | $82.44 | 79.53% | 5.00% |
| 6 | TRON | $27,802,977,066 | $657,701,996 | $0.32 | 80.59% | 3.20% |
| 7 | Dogecoin | $18,028,347,533 | $1,341,528,833 | $0.09 | 81.28% | 1.47% |
| 8 | Cardano | $11,055,216,118 | $608,106,281 | $0.24 | 81.70% | 0.93% |
| 9 | Bitcoin Cash | $10,617,756,282 | $424,111,900 | $459.70 | 82.10% | 0.97% |
| 10 | Hyperliquid | $8,515,529,227 | $338,272,606 | $36.79 | 82.43% | 1.00% |
| 11 | Monero | $7,415,161,010 | $124,095,526 | $321.29 | 82.71% | 0.63% |
| 12 | Chainlink | $7,273,963,510 | $623,444,392 | $8.61 | 82.99% | 0.65% |
| 13 | Stellar | $5,965,923,096 | $147,863,725 | $0.17 | 83.22% | 0.59% |
| 14 | Zcash | $4,956,891,601 | $450,471,925 | $225.56 | 83.41% | 0.40% |
| 15 | Litecoin | $4,745,674,586 | $397,678,356 | $53.20 | 83.59% | 0.43% |
| 16 | Avalanche | $4,565,289,028 | $327,621,719 | $8.79 | 83.76% | 0.40% |
| 17 | Sui | $4,558,926,661 | $688,122,173 | $0.86 | 83.94% | 0.36% |
| 18 | Hedera | $4,371,988,560 | $136,144,137 | $0.09 | 84.11% | 0.40% |
| 19 | Shiba Inu | $3,987,578,330 | $135,856,575 | $0.00 | 84.26% | 0.36% |
As of 31 March 2026
# Weighting (%) after 40% Cap is adjusted according to the cut-off price, the arrangement of order may not the same as 90-day-average-Market Cap
Selection of index constituents is based on the past 90-day-average market capitalization and volume.
For the calculation methodology of the index, please refer to the “ixCrypto Index Methodology Paper” on our website
Appendix 3
| Index Constituent | ixCrypto 5 EW Index | ixCrypto 5 SR Index | ixCrypto 10 EW Index | ixCrypto 10 SR Index | ixCrypto Altcoin 10 EW Index | ixCrypto Altcoin 10 SR Index |
|
| 1 | Bitcoin | 20.00% | 47.35% | 10.00% | 38.28% | – | – |
| 2 | Ethereum | 20.00% | 20.26% | 10.00% | 16.37% | 10.00% | 25.472% |
| 3 | BNB | 20.00% | 11.81% | 10.00% | 9.54% | 10.00% | 14.848% |
| 4 | XRP | 20.00% | 11.67% | 10.00% | 9.44% | 10.00% | 14.682% |
| 5 | Solana | 20.00% | 8.91% | 10.00% | 7.20% | 10.00% | 11.199% |
| 6 | TRON | – | – | 10.00% | 5.76% | 10.00% | 8.968% |
| 7 | Dogecoin | – | – | 10.00% | 3.91% | 10.00% | 6.085% |
| 8 | Cardano | – | – | 10.00% | 3.10% | 10.00% | 4.829% |
| 9 | Bitcoin Cash | – | – | 10.00% | 3.18% | 10.00% | 4.944% |
| 10 | Hyperliquid | – | – | 10.00% | 3.22% | 10.00% | 5.005% |
| 11 | Monero | – | – | – | – | 10.00% | 3.968% |
As of 31 March 2026
Appendix 4
| Crypto | 90-day-average Crypto Market Cap | 90-day-average Crypto Volume | Index Level | Weight in BTC/ETH 50/50 | Weight in BTC/ETH Proportional |
| Bitcoin | $1,533,407,044,481 | $43,779,443,111 | 16119.86 | 50.00% | 84.53% |
| Ethereum | $291,140,668,312 | $23,907,396,435 | 17402.12 | 50.00% | 15.47% |
As of 31 March 2026
Appendix 5
| Crypto | 90-day-average- Market Cap | 90-day-average- volume |
Cut-off Price | Cumulative Market Coverage |
Weighting (%) After 40% Cap | |
| 1 | USDt | $185,014,602,798 | $90,009,449,564 | $0.9991 | 7.07% | 40.00% |
| 2 | USDC | $75,247,269,332 | $12,399,472,322 | $0.9997 | 9.94% | 40.00% |
| 3 | Ethena USDe | $6,227,533,422 | $125,083,188 | $0.9991 | 10.18% | 6.02% |
| 4 | Dai | $5,364,237,297 | $153,912,985 | $0.9997 | 10.39% | 5.50% |
| 5 | World Liberty Financial USD | $4,432,479,244 | $1,826,951,498 | $0.9995 | 10.56% | 4.48% |
| 6 | PayPal USD | $3,897,616,348 | $150,988,466 | $0.9996 | 10.71% | 4.00% |
As of 31 March 2026
Appendix 6
Real time indexes are disseminated every 5-second interval for 24×7 since 23 June 2022. The real-time indexes are available for viewing on the IX Crypto Index official webpage and Bloomberg Page IXCI <GO>. For IXCI, IXBI and IXEI, the indexes are also available through Nasdaq Global Index Data Service (GIDS) with the tickers “IXCI”, “IXBI” and “IXEI”, with dissemination interval kept at 15-second unchanged.
The vendor tickers are shown below:
| Index Name | Bloomberg Ticker | TradingView Ticker | Reuters Ticker | |
| Real-time | Delayed | |||
| ixCrypto Index | IXCI | IXCI2 | IXCI | .IXCI |
| ixBitcoin Index | IXCBI | IXCBI2 | IXBI | .IXBI1 |
| ixEthereum Index | IXCEI | IXCEI2 | IXEI | .IXEI1 |
For further information about ixCrypto Index and other available indexes including IX Crypto spot price index series and EOD indexes, please visit company official webpage https://ix-index.com or subscribe to LinkedIn: IX Asia Indexes
For data licensing and product, please contact us at [email protected].
For free API use on academic research or trial, please contact [email protected]
Hashtag: #ixCryptoIndex
The issuer is solely responsible for the content of this announcement.
About IX Asia Indexes and IX Asia Index Advisory Committee
IX Capital International Limited is an award-winning index and investment advisory company. The index business arm- IX Asia Indexes, providing real-time digital asset and innovative indexes, disseminated 24×7 globally and built on robust infrastructure. Since the launch of the first crypto benchmark index (“IXCI”) launched in Hong Kong in December 2018, the ixCrypto index series expand into over 40 indexes designed for exchange futures products, mark-to-market, and fund managers’ portfolio construction purposes. To ensure the professionality and impartiality of the index methodologies and operations, IX Asia Indexes has established its index advisory committee with representation from different industries, including fund management, exchanges, brokerage, financial blockchain experts, crypto service providers, etc. The committee will meet quarterly a year to discuss matters relating to the IX Asia Indexes, including to review and to comment the data sources, methodologies, and operations of IX Asia Indexes, to provide guidance to the future development of new IX Asia Indexes and to handle other issues and decisions on an as-needed basis.
IX Asia Indexes was awarded the Fintech Award (wealth investment and management) 2019 and 2021 organised by ETNet. It as well won an award for Startup of the Year and Basic Technology (Big Data) from Hong Kong Fintech Impetus Awards 2022 by Metro Broadcast and KPMG. It also won Asia Pacific Enterprise Achievement Award 2024 by Echolade. IX Asia Indexes completed its IOSCO compliance statement and obtained ISO/IEC 27001:2022 UKAS certification.
Website: https://ix-index.com/
Advisory Committee: https://ix-index.com/committee.htm
About IX Crypto Indexes
The ixCrypto index (“IXCI”) is the first crypto index launched in Hong Kong. It was launched on 12 December 2018. It is denominated in USD with a base value of 1000 and a base date on 3 December 2018. Designed to be easy to understand while providing a good representation of the crypto market, ixCrypto index aims to cover the top 80% of the cumulative free-float adjusted market capitalization in the crypto universe and, at the same time, the crypto currencies should fall within the top liquid cryptos ranked by trading volume in the 90 days preceding the review date. The index is to be reviewed quarterly and with a fast entry rule. Real time indexes are disseminated every 5-second for 24×7 since 23 June 2022. Real time index data together with ixBitcoin Index and ixEthereum Index can be obtained from IX Asia Indexes Data Services and Bloomberg terminal on IXCI <GO>. For IXCI, IXBI and IXEI, the indexes are also available through Nasdaq Global Index Data Service (GIDS) with the tickers “IXCI”, “IXBI”, “IXEI”, with dissemination interval kept at 15-second unchanged. Wechat: 信昇亞洲指數.
Media OutReach
The 17th China Children’s Film Dubbing Promotion and Exhibition Event Officially Kicks Off
As a public welfare brand dedicated to children’s growth and education for sixteen years, the activity continues to uphold the purpose of “fostering children’s growth, inspiring their minds, enriching their lives, and promoting children’s cinema.” Centered around the theme “A Dream of Light and Shadow, Voices Create Brilliance,” it targets children aged 7 to 16 both domestically and internationally. With film dubbing at its core, the activity provides a platform for artistic immersion, ideological guidance, and practical growth through diverse forms such as film lectures, dubbing challenges, film culture summer camps, and talent showcases, guiding children to experience the charm of film art in the world of light and shadow.
The year 2026 marks the 105th anniversary of the founding of the Communist Party of China and the 90th anniversary of the victory of the Long March of the Chinese Workers’ and Peasants’ Red Army. This edition of the event has selected classic films embodying historical memories and revolutionary spirit as dubbing materials, including Sparkling Red Star, The Letter with Feathers, The Detachment of The Hui People, Young Peng Dehuai, The Volunteers: Peace at Last, and Dead to Rights. These films guide children to revisit extraordinary years through cinematic images and grasp the spirit of the times through dubbing. Additionally, classic films showcasing China’s excellent traditional culture, such as Ne Zha 2, Chang‘An, I Am What I Am, and Big Fish & Begonia, help children strengthen their cultural confidence through diverse artistic nourishment.
With voices soaring, children interpret the legends of light and shadow; with dreams setting sail, they shine with youthful splendor. From today, the registration channel for the 17th China Children’s Film Dubbing Promotion and Exhibition Event is officially open! Dubbing enthusiasts aged 7 to 16 may access details and sign up via the official mini-program “Xiao Ying Mi Ai Pei Yin” or the WeChat Official Account of the China National Film Museum.
Hashtag: #ChinaNationalFilmMuseum
The issuer is solely responsible for the content of this announcement.
“SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” Captivates Thai and International Tourists
A Resounding Success Merging Tradition, Fashion, Music, and Lifestyle in the Heart of Bangkok
BANGKOK, THAILAND – Media OutReach Newswire – 16 April 2026 – Siam Paragon reaffirms its status as a world-class global destination and a top-of-mind landmark for both Thai and international visitors, celebrating the remarkable success of the “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026.” This grand Songkran festival, held from April 10–15, 2026 at Parc Paragon and throughout the shopping center, attracted an overwhelming number of attendees from around the world. The event’s success highlights Siam Paragon’s ability to deliver extraordinary experiences that seamlessly integrate fashion, music, arts, culture, and lifestyle into one vibrant destination—solidifying its reputation as a world-class experiential hub.
This achievement was made possible through a strong collaboration between Siam Paragon, Kasikornbank Public Company Limited, alongside esteemed partners from both the public and private sectors. Together, they created a vibrant and distinctive contemporary Songkran phenomenon. One of the festival’s standout highlights was the “SUMMERBEATS FASHION SHOW” at Paragon Department Store, showcasing curated looks from Spring/Summer 2026 collections by leading brands. The runway came alive with appearances from renowned celebrities and talents from The Face Men Thailand Season 4, setting the stage for six consecutive days of electrifying performances by top artists.
Beyond fashion, “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” also gained widespread recognition as a premier urban music festival, featuring over 150 artists including Masu–Tee, DJ Crossthy, DICE, JOEY BOY, Purpeech, Enjoy–June, Khana Bierbood, DJ Chin Chinawut, KT Kratae, LE7EL, Sweezdream, Paradise Bangkok, Tilly Birds, Billy–Babe, SONS, ALTERS, Tattoo Colour, Krit–Phop, 4MIX, Shine Boys, and Pijang Kritsana.
These artists ignited the summer energy throughout the festival, supported by world-class light, sound, and color production. The festive atmosphere became a major “magnet,” drawing people in to celebrate Songkran with unparalleled excitement and creating lasting impressions.
Throughout the festival, Siam Paragon transformed its spaces into a dynamic lifestyle landmark and one of Bangkok’s must-visit check-in destinations. The creative design blended Thai craftsmanship with contemporary aesthetics, offering a diverse range of activities, entertainment, and exclusive experiences tailored to shoppers, tourists, and the new generation alike, reflecting Siam Paragon’s role as a leadership in premium lifestyle experiences.
Another significant highlight was at NEXTOPIA on the 5th and 5A Floors, under the concept “NEXTOPIA: Culture of Tomorrow.” This area showcased a new dimension of Songkran by integrating Thai culture with innovation and sustainability. Through creative workshops and the landmark Crystal Pagoda, visitors actively engaged with the Circular Economy concept. This completed the Songkran vision, balancing entertainment and inspiration with genuine environmental responsibility.
The success of “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” not only reflects Siam Paragon’s strength in creating world-class magnet events that attract global audiences, but also reinforces its leadership as the premier destination. Siam Paragon remains dedicated to driving Bangkok’s vibrancy during every major festival, delivering extraordinary experiences that remain in the memories of Thai people and tourists from across the globe.
Hashtag: #SiamParagonSummerBeats2026 #SiamParagonSongkran2026 #SiamParagonSummer2026
The issuer is solely responsible for the content of this announcement.
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