Media OutReach
Pokémon’s 30th Anniversary: MemeStrategy (HKEX:2440) Launches World’s First Tokenized Collectible Card Fund
Pioneering an Institutional – Level Approach for Cultural Assets
HONG KONG SAR – Media OutReach Newswire – 2 March 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; HKEX: 2440), an Asia-based publicly listed digital asset company, today announced the launch of the world’s first tokenized Pokémon trading card fund (the “Fund”). The Fund is designed to offer professional investors institutional-level access to the collectible trading card market through EVIDENT Platform Services Limited (“EVIDENT”), a licensed alternative asset digital investment platform, marking a significant step in establishing trading cards as a recognized alternative asset class. Scheduled to launch during the 30th anniversary of the Pokémon franchise, the Fund represents a unique initiative that bridges culturally iconic collectibles with traditional institutional-level financial services.
A Booming, Multi-Billion Dollar Market
This February, a PSA 10 “Pikachu Illustrator” card, widely regarded as the holy grail of Pokémon cards and previously owned by internationally renowned influencer Logan Paul, achieved a record-breaking auction price of USD 16.492 million (approximately HKD 128 million). This sale surpassed the previous record for the most expensive sports card, the one-of-one dual-signed Logoman card featuring NBA legends Michael Jordan and Kobe Bryant. The event brought the global spotlight back onto collectible cards and underscored the growing cultural and collector interest in high-end trading cards.
The global collectibles market is projected to reach USD 628 billion by 2031, with the Asia Pacific region demonstrating particularly rapid growth momentum.[1] Within this market, the collectible card games segment is expected to reach USD 37.42 billion by 2034, rising from a projected USD 14.7 billion in 2025.[2] This expansion is driven by increased participation from digital native consumers and heightened institutional attention towards alternative assets. This surge also reflects a broader cultural shift among younger generations, who are increasingly engaging and investing in alternative cultural assets.
Among trading cards, Pokémon cards hold a distinguished position in the collector community. They are viewed not merely as game cards, but also as culturally significant assets supported by active secondary markets and well-established collectible value. According to reports from The Wall Street Journal and historical data from the authoritative platform CARD LADDER[3], Pokémon card values have exhibited long-term appreciation of more than 30x over the past 20 years, reinforcing their status as a resilient alternative asset class.
Crossing the Chasm, Moving Towards Institutional-Level Collection Investment
Although the trading card market presents substantial growth, direct participation by professional and institutional investors has historically been limited due to several structural challenges, including:
- Authentication Risks: Concerns over asset provenance and widespread presence of counterfeits remain major deterrents for institutional-grade capital.
- Custody Complexities: The high cost and operational difficulty of museum-grade physical storage, including security, insurance and climate-controlled facilities, make proper custody prohibitively expensive and operationally burdensome.
- Market Fragmentation: A highly fragmented secondary market, dispersed inventory, and inconsistent sourcing channels make it difficult to acquire curated collections in bulk from reliable counterparties.
In view of this, MemeStrategy aims to deliver a comprehensive, institutional-ready one-stop solution. By launching the Fund through a publicly listed company platform and partnering with a licensed alternative asset digital investment platform, vault custodians supported by a professional third-party, and independent auditors and certifiers, MemeStrategy seeks to establish a robust, transparent, and institutional-level framework for professional investors to access the emerging cultural-asset market.
“Pikachu with Grey Felt Hat”: A Flagship Cultural Asset with Institutional Provenance
The Fund’s portfolio is anchored around a leading Pokémon card: the PSA 10 “Pikachu with Grey Felt Hat” card. Created through an official cross‑disciplinary collaboration between The Pokémon Company and the Van Gogh Museum in Amsterdam, the card draws inspiration from Van Gogh’s iconic “Self‑Portrait with Grey Felt Hat.” It represents a rare convergence of the world’s highest-grossing entertainment franchise and a globally renowned fine art institution.
Widely recognized as one of the most prominent Pokémon cards worldwide, the PSA 10 “Pikachu with Grey Felt Hat” is estimated to have a total market capitalization of over USD 94 million.
In light of its prominence and established market status, the Fund aims to acquire exposure representing approximately 25% of the PSA10 “Pikachu with Grey Felt Hat” cards currently available in the market, underscoring its strategic focus on this key asset. This positioning is supported by the following characteristics:
- Appreciation: Secondary market prices for the card have risen more than 400% since its limited release in late 2023, based on publicly available historical data[4].
- Scarcity: The Pokémon–museum collaboration was a time-limited initiative that concluded earlier than planned due to overwhelming demand. With a PSA 10 population of approximately 47,000[5] cards now permanently capped, its rarity is firmly established.
- Authenticity and Grade Assurance: All cards held by the Fund undergo expert verification and are PSA 10 graded, consistent with market-recognized standards for condition and authenticity.
An Institutional-Level Infrastructure for a New Asset Class
Building on its focus on flagship cultural assets, MemeStrategy complements the Fund’s portfolio construction with an institutional-grade operational framework. By partnering with EVIDENT, a licensed alternative asset digital investment platform through which tokenized interests in the Fund will be made available for professional investors, MemeStrategy aims to provide a secure, transparent and robust structure for accessing cultural-asset investment.
- Institutional-Level Custody: All physical cards are authenticated, insured, and stored in a museum-grade environment with temperature control and 24-hour surveillance, operated by Grade10 Vault, the Company’s professional card-vaulting service.
- Enhanced Accessibility: Tokenization facilitates primary transactions on a licensed and secure platform, enabling professional investors to access tokenized interests in the Fund with greater efficiency and transparency.
- Independent Audits: All underlying assets are subject to biannual Proof-of-Reserve audits by Deloitte or another Big4 international audit firm, ensuring full transparency and independent verification of asset holdings.
Ray Chan, Chief Executive Officer of MemeStrategy, said, “This initiative is about harnessing the distinctive market dynamics of cultural assets through institutional-level financial rigor. The collectibles market is expanding rapidly, yet institutional participation has remained limited due to logistical and security barriers. We are solving that problem. For the first time, we are providing a convenient and secure structure that allows professional investors to engage in this growing market without the burdens of physical ownership. This reflects our core mission to bridge culture and capital by creating accessible structures for the professional market.”
Florian M. Spiegl, Founder & CEO of EVIDENT, said, “Collectibles represent one of the most compelling frontiers in alternative assets — a market with proven performance but, until now, without the infrastructure to serve institutional capital. This fund demonstrates exactly what EVIDENT’s platform is built to do: take high-conviction asset verticals and structure them to the highest regulatory and institutional-grade standards. From custody to compliance to secondary liquidity, every layer is designed for professional investors. As we continue to expand our asset base into new verticals, the standard remains the same: institutional rigor, full regulatory compliance, and market infrastructure that investors can trust.”
MemeStrategy will serve as the General Partner (GP) through its wholly owned subsidiary, RWA Labs Limited, and will also make a strategic investment as a Limited Partner (LP), reflecting its strong conviction in the long-term cultural significance and market relevance of cultural collectibles. By combining blockchain-enabled transparency with institutional-level real-world custodianship, MemeStrategy aims to help shape the evolution of how collectibles are valued and traded in the Web3 era, contributing to the development of a structured cultural-finance landscape.
Disclaimer: This announcement is for informational purposes only and does not constitute an offer or invitation to the public in Hong Kong Special Administrative Region (“HKSAR”) to invest in the Fund or to acquire or subscribe for any securities or interests in any collective investment scheme. The Fund has not been authorized by the Securities and Futures Commission of HKSAR and is only available to “professional investors” (as defined in section 1 of Part 1 of Schedule 1 to the Securities and Futures Ordinance (Cap. 571)). This announcement is not intended for distribution to, or use by, any person in any jurisdiction where such distribution or use would be contrary to local law or regulation.
Hashtag: #MemeStrategy #Grade10 #EVIDENT #Culture #Collectibles #Pokémon #TradingCards #TokenizedFund #AlternativeInvestment #AlternativeAssets
https://memestrategy.com.hk/
MemeStrategy (HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.
Media OutReach
From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK
Hong Kong: A Strategic Hub for Global Media
Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.
A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.
Academic Excellence and Creative Exploration
Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.
Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.
A Creative Career Taking Shape in Hong Kong
Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.
For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.
CUHK’s Global Communication Programme
CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.
- Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
- Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
- Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
- International Classroom: A 1:1 ratio of international to local students with all courses taught in English.
For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026
Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences
SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.
Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.
“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.
Event Highlights
Shop, Save & Win
Visitors can enjoy:
- $30,000 worth of Cash Rebates & Lucky Draw Prizes
- Exclusive event-only product launches, promotions, and deals
- Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
- Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
- Complimentary themed photobooth print-outs for qualifying spenders
- Exclusive giveaways and brand activations throughout the festival
Singapore’s Largest Pet Marketplace
With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.
International & Industry Highlights
Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.
Highlights include:
- International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
- Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
- The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
- National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
- International judging panels and industry experts
Dedicated Experiences for Every Pet Lover
Visitors can enjoy:
- A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
- Interactive pet-friendly activities and experiences
- Exclusive themed pet photo shoot experiences
Education & Community
Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:
- Educational talks, workshops, and live demonstrations
- Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
- Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
- A platform connecting pet owners, businesses, and animal lovers across the region
Exclusive Media Preview
Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.
The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.
Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair
https://www.clubpets.com.sg/
https://www.facebook.com/CLUBPETS
https://www.instagram.com/clubpets.sg/
https://www.tiktok.com/@clubpets
The issuer is solely responsible for the content of this announcement.
About Singapore Pet Festival
Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.
About Citrus Media
Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.
Link: https://www.youtube.com/watch?v=SwgVyMKMj2M
Spectacular Mountain Scenery, Nature‘s Air Conditioner
From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.
“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”
Link: https://www.guizhoutravel.com/feature/list
Immersive Culture & Play your way Through Guizhou
During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.
Pack your bags and go: Effortless Travel to Your Next Getaway
With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.
Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”
Pack your bags this summer and embark on your own adventure to mystical Guizhou!
Discover more of mystical Guizhou: www.guizhoutravel.com
Hashtag: #Guizhou #Vietnam #SummerEscape
The issuer is solely responsible for the content of this announcement.
