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Pokémon’s 30th Anniversary: MemeStrategy (HKEX:2440) Launches World’s First Tokenized Collectible Card Fund

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Pioneering an Institutional – Level Approach for Cultural Assets

HONG KONG SAR – Media OutReach Newswire – 2 March 2026 — MemeStrategy, Inc. (“MemeStrategy” or “the Company”; HKEX: 2440), an Asia-based publicly listed digital asset company, today announced the launch of the world’s first tokenized Pokémon trading card fund (the “Fund”). The Fund is designed to offer professional investors institutional-level access to the collectible trading card market through EVIDENT Platform Services Limited (“EVIDENT”), a licensed alternative asset digital investment platform, marking a significant step in establishing trading cards as a recognized alternative asset class. Scheduled to launch during the 30th anniversary of the Pokémon franchise, the Fund represents a unique initiative that bridges culturally iconic collectibles with traditional institutional-level financial services.

A Booming, Multi-Billion Dollar Market

This February, a PSA 10 “Pikachu Illustrator” card, widely regarded as the holy grail of Pokémon cards and previously owned by internationally renowned influencer Logan Paul, achieved a record-breaking auction price of USD 16.492 million (approximately HKD 128 million). This sale surpassed the previous record for the most expensive sports card, the one-of-one dual-signed Logoman card featuring NBA legends Michael Jordan and Kobe Bryant. The event brought the global spotlight back onto collectible cards and underscored the growing cultural and collector interest in high-end trading cards.

The global collectibles market is projected to reach USD 628 billion by 2031, with the Asia Pacific region demonstrating particularly rapid growth momentum.[1] Within this market, the collectible card games segment is expected to reach USD 37.42 billion by 2034, rising from a projected USD 14.7 billion in 2025.[2] This expansion is driven by increased participation from digital native consumers and heightened institutional attention towards alternative assets. This surge also reflects a broader cultural shift among younger generations, who are increasingly engaging and investing in alternative cultural assets.

Among trading cards, Pokémon cards hold a distinguished position in the collector community. They are viewed not merely as game cards, but also as culturally significant assets supported by active secondary markets and well-established collectible value. According to reports from The Wall Street Journal and historical data from the authoritative platform CARD LADDER[3], Pokémon card values have exhibited long-term appreciation of more than 30x over the past 20 years, reinforcing their status as a resilient alternative asset class.

Crossing the Chasm, Moving Towards Institutional-Level Collection Investment

Although the trading card market presents substantial growth, direct participation by professional and institutional investors has historically been limited due to several structural challenges, including:

  1. Authentication Risks: Concerns over asset provenance and widespread presence of counterfeits remain major deterrents for institutional-grade capital.
  2. Custody Complexities: The high cost and operational difficulty of museum-grade physical storage, including security, insurance and climate-controlled facilities, make proper custody prohibitively expensive and operationally burdensome.
  3. Market Fragmentation: A highly fragmented secondary market, dispersed inventory, and inconsistent sourcing channels make it difficult to acquire curated collections in bulk from reliable counterparties.

In view of this, MemeStrategy aims to deliver a comprehensive, institutional-ready one-stop solution. By launching the Fund through a publicly listed company platform and partnering with a licensed alternative asset digital investment platform, vault custodians supported by a professional third-party, and independent auditors and certifiers, MemeStrategy seeks to establish a robust, transparent, and institutional-level framework for professional investors to access the emerging cultural-asset market.

“Pikachu with Grey Felt Hat”: A Flagship Cultural Asset with Institutional Provenance

The Fund’s portfolio is anchored around a leading Pokémon card: the PSA 10 “Pikachu with Grey Felt Hat” card. Created through an official cross‑disciplinary collaboration between The Pokémon Company and the Van Gogh Museum in Amsterdam, the card draws inspiration from Van Gogh’s iconic “Self‑Portrait with Grey Felt Hat.” It represents a rare convergence of the world’s highest-grossing entertainment franchise and a globally renowned fine art institution.

Widely recognized as one of the most prominent Pokémon cards worldwide, the PSA 10 “Pikachu with Grey Felt Hat” is estimated to have a total market capitalization of over USD 94 million.

In light of its prominence and established market status, the Fund aims to acquire exposure representing approximately 25% of the PSA10 “Pikachu with Grey Felt Hat” cards currently available in the market, underscoring its strategic focus on this key asset. This positioning is supported by the following characteristics:

  • Appreciation: Secondary market prices for the card have risen more than 400% since its limited release in late 2023, based on publicly available historical data[4].
  • Scarcity: The Pokémon–museum collaboration was a time-limited initiative that concluded earlier than planned due to overwhelming demand. With a PSA 10 population of approximately 47,000[5] cards now permanently capped, its rarity is firmly established.
  • Authenticity and Grade Assurance: All cards held by the Fund undergo expert verification and are PSA 10 graded, consistent with market-recognized standards for condition and authenticity.


An Institutional-Level Infrastructure for a New Asset Class

Building on its focus on flagship cultural assets, MemeStrategy complements the Fund’s portfolio construction with an institutional-grade operational framework. By partnering with EVIDENT, a licensed alternative asset digital investment platform through which tokenized interests in the Fund will be made available for professional investors, MemeStrategy aims to provide a secure, transparent and robust structure for accessing cultural-asset investment.

  • Institutional-Level Custody: All physical cards are authenticated, insured, and stored in a museum-grade environment with temperature control and 24-hour surveillance, operated by Grade10 Vault, the Company’s professional card-vaulting service.
  • Enhanced Accessibility: Tokenization facilitates primary transactions on a licensed and secure platform, enabling professional investors to access tokenized interests in the Fund with greater efficiency and transparency.
  • Independent Audits: All underlying assets are subject to biannual Proof-of-Reserve audits by Deloitte or another Big4 international audit firm, ensuring full transparency and independent verification of asset holdings.

Ray Chan, Chief Executive Officer of MemeStrategy, said, “This initiative is about harnessing the distinctive market dynamics of cultural assets through institutional-level financial rigor. The collectibles market is expanding rapidly, yet institutional participation has remained limited due to logistical and security barriers. We are solving that problem. For the first time, we are providing a convenient and secure structure that allows professional investors to engage in this growing market without the burdens of physical ownership. This reflects our core mission to bridge culture and capital by creating accessible structures for the professional market.”

Florian M. Spiegl, Founder & CEO of EVIDENT, said, “Collectibles represent one of the most compelling frontiers in alternative assets — a market with proven performance but, until now, without the infrastructure to serve institutional capital. This fund demonstrates exactly what EVIDENT’s platform is built to do: take high-conviction asset verticals and structure them to the highest regulatory and institutional-grade standards. From custody to compliance to secondary liquidity, every layer is designed for professional investors. As we continue to expand our asset base into new verticals, the standard remains the same: institutional rigor, full regulatory compliance, and market infrastructure that investors can trust.”

MemeStrategy will serve as the General Partner (GP) through its wholly owned subsidiary, RWA Labs Limited, and will also make a strategic investment as a Limited Partner (LP), reflecting its strong conviction in the long-term cultural significance and market relevance of cultural collectibles. By combining blockchain-enabled transparency with institutional-level real-world custodianship, MemeStrategy aims to help shape the evolution of how collectibles are valued and traded in the Web3 era, contributing to the development of a structured cultural-finance landscape.

Disclaimer: This announcement is for informational purposes only and does not constitute an offer or invitation to the public in Hong Kong Special Administrative Region (“HKSAR”) to invest in the Fund or to acquire or subscribe for any securities or interests in any collective investment scheme. The Fund has not been authorized by the Securities and Futures Commission of HKSAR and is only available to “professional investors” (as defined in section 1 of Part 1 of Schedule 1 to the Securities and Futures Ordinance (Cap. 571)). This announcement is not intended for distribution to, or use by, any person in any jurisdiction where such distribution or use would be contrary to local law or regulation.

Hashtag: #MemeStrategy #Grade10 #EVIDENT #Culture #Collectibles #Pokémon #TradingCards #TokenizedFund #AlternativeInvestment #AlternativeAssets


(HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind , a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.

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MarsLab Introduces Singapore-Based AI Inference Infrastructure Roadmap for Enterprise and Edge Deployment

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28/05/2026

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MarsLab outlines a system-first approach to AI inference infrastructure for enterprise and edge deployment scenarios.

SINGAPORE – Media OutReach Newswire – 28 May 2026 – MarsLab Pte Ltd today introduced its Singapore-based AI inference infrastructure roadmap, focused on deployment-oriented systems for enterprise and edge AI workloads.
MarsLab takes a system-first approach to AI infrastructure, bringing together hardware systems, software stack integration, workload validation, and deployment economics. The company is focused on practical scenarios where AI inference needs to operate reliably across real-world environments, including enterprise applications, edge deployment, and industry-specific systems.
MarsLab’s near-term M100 platform is designed for commercial and system-level validation. The platform is intended to help the company evaluate real workloads, software behavior, integration requirements, operational constraints, and customer deployment needs. These learnings will support MarsLab’s longer-term M200 roadmap, which is planned as a future self-designed silicon direction informed by practical deployment data.
“We believe future AI infrastructure should be developed with a system-first mindset,” said Zhongwei Liao, CEO of MarsLab. “Before moving toward deeper technology roadmaps, it is important to understand real workloads, system integration requirements, and deployment economics in practical environments.”
MarsLab is building its presence in Singapore and engaging with partners across Southeast Asia’s semiconductor and AI infrastructure ecosystem. The company aims to support enterprises and technology partners seeking practical, efficient, and deployable AI inference infrastructure.

Hashtag: #AIInfrastructure #AIInference #EdgeAI #EnterpriseAI #Singapore


The issuer is solely responsible for the content of this announcement.

About MarsLab Pte Ltd

MarsLab Pte Ltd is a Singapore-based AI inference infrastructure company focused on enterprise and edge AI deployment scenarios. The company works across hardware systems, software stack integration, workload validation, and deployment economics, with a system-first approach to practical AI infrastructure.

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CP AXTRA Partners with Ayala to Strengthen Mall Development and Asset Management

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BANGKOK, THAILAND – Media OutReach Newswire – 28 May 2026 – CP AXTRA Public Company Limited, the operator of ASEAN’s leading wholesaler – retailer Makro and Lotus’s, will strengthen mall development and asset management at Makro in Thailand under a Memorandum of Cooperation (MoC) signed with Ayala Corporation, one of the Philippines’ largest conglomerates. Through its consumer retail and mall arms, ACx Holdings Corporation (“ACx”) and AyalaLand Malls, Inc (“ALMI”), the partnership will also unlock greater shared value from CP AXTRA’s mall assets nationwide.

Under the agreement, ACx and ALMI will share methodologies and best practices in mall asset operations, leasing strategy and project development to improve operational efficiency, enhance customer experience and maximize the long-term value of CP AXTRA’s land and assets, initially focusing on seven key stores of Makro. The parties will also explore future investment opportunities related to mall and asset development in Thailand, alongside collaborative initiatives for the development of new sites and the redevelopment of existing CP AXTRA sites across the country. This is the third agreement signed between CP AXTRA and Ayala, underscoring the strong partnership and continued collaboration between the two groups, following their previous agreements to operate Makro in the Philippines and expand regional business opportunities.

“This agreement with Ayala allows us to combine CP AXTRA’s deep understanding of the Thai retail market with Ayala’s decades of experience in developing and leasing shopping mall spaces. By applying proven methodologies to our Makro mall, we aim to elevate the standards of the retail environment we offer, not only improving the experience for our shoppers and tenants, but also fostering sustainable growth and creating long-term value for our asset and the surrounding community,” said Tanit Chearavanont, Group Chief Wholesale Business Officer, CP AXTRA Public Company Limited.”

“This is another milestone in our growing relationship and collaboration with the CP Group. Through this partnership, we intend to leverage the complementary strengths of two leading conglomerates to create world-class retail and real estate developments across markets. This also marks Ayala’s entry into the Thailand market, giving us a strong opportunity not only to share our expertise, but also to gain valuable insights from one of Southeast Asia’s most dynamic and developed retail markets. More broadly, this partnership aligns with Ayala’s strategy of bringing the best of the world to the Philippines while showcasing the best of the Philippines to the world,” said Mark Uy, Managing Director and Group Head of Strategy and Business Development, Ayala Corporation.

“Makro’s nationwide footprint gives it a meaningful role in the everyday lives of Thai consumers. Our opportunity is to help turn that everyday relevance into places people choose to stay, explore, and return to. By combining CP AXTRA’s market knowledge with Ayala Malls’ experience in curating retail partners, improving customer journeys, and building community-oriented retail destinations, we believe these sites can become stronger platforms for shoppers, merchant partners, and long-term asset growth,” said Mariana Zobel de Ayala, Managing Director and Group Head of Leasing and Hospitality of Ayala Land.

The collaboration brings two complementary strengths together. CP AXTRA is one of ASEAN’s leading wholesale and retail operators, with more than 2,700 Makro and Lotus’s stores. The company is a regional leader in multi-format, omnichannel retail platforms across Southeast Asia and is advancing toward retail-tech company. ALMI, is one of the Philippines’ leading mall operators, managing 34 shopping centers recognized for their strong retail planning, curated tenant mix, and enhanced customer experience across Southeast Asia. With extensive expertise in leasing, mall operations, facility management, and mixed-use development, ALMI is well positioned to support CP AXTRA in maximizing the value and potential of its Makro mall assets in Thailand. Ayala Corporation also brings a broader consumer and enterprise ecosystem that can complement CP AXTRA’s regional retail expansion, while ACx, its consumer retail unit, adds perspective on evolving customer behavior, format innovation, and retail partnerships.

The MoC builds on the two groups’ existing strategic partnership, which began in 2025 with the formation of CP AXTRA AC CORPORATION to operate Makro stores in the Philippines and was expanded to include a wider range of collaborative opportunities. This new agreement deepens that partnership further, marking the first time Ayala will bring its mall development and leasing expertise directly to CP AXTRA’s operations in Thailand.

Hashtag: #CPAXTRA

The issuer is solely responsible for the content of this announcement.

About CP AXTRA

CP AXTRA Public Company Limited, is an operator of Asia’s leading wholesaler and retailer, Makro and Lotus’s. The Company is based in Thailand, with operation across 10 countries. CP AXTRA is committed to fulfilling people’s lives with good health, love, joy, and well-being, by providing solutions and meeting customers’ daily needs with technology, innovation, and operational excellence. With over 30 years of retail experience, CP AXTRA is a trusted partner for both B2B and B2C customers, offering a comprehensive range of products and services. Today, it manages over 2,700 offline stores in Thailand and Asia, with strong online presence.

About Ayala Corporation

For more than 190 years, Ayala Corporation has been building businesses that enable people to thrive.
Ayala, currently one of the largest conglomerates in the Philippines, has meaningful presence in real estate, banking, digital services and telecommunications, and renewable energy. It likewise has a growing presence in healthcare, mobility, and logistics as well as investments in industrial technologies, education, and other ventures. Ayala manages its corporate social responsibility initiatives through Ayala Foundation.

About Ayala Malls

Ayala Malls is the premier lifestyle mall network in the Philippines, known for creating vibrant, well-curated destinations that bring together shopping, dining, culture, and community experiences. With 34 malls nationwide, Ayala Malls continues to lead in elevating the Filipino retail experience by offering a diverse mix of global and local brands, innovative spaces, and enriching events that celebrate local creativity and inclusivity. As part of Ayala Land, the country’s leading real estate developer, Ayala Malls is committed to building dynamic, sustainable spaces where people can connect, thrive, and enjoy life’s everyday moments.

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Aon Brings Leadership Forum to Manila to Help Organisations Navigate Risks and Drive Growth

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MANILA, PHILIPPINES – Media OutReach Newswire – 28 May 2026 – Aon plc (NYSE: AON), a leading global professional services firm, is today hosting its Better Decisions Leadership Forum in Manila, bringing together senior business leaders to discuss how organisations can navigate from risk to resilience and growth in an increasingly complex environment. The invitation-only forum is taking place at the Fairmont Hotel in Makati.

The event is expected to convene more than 70 C-suite and senior business leaders from top organisations across the Philippines for a closed-door exchange on managing economic, workforce, climate and operational pressures. By bringing together diverse perspectives, the forum aims to foster practical insights and strategies that help organisations navigate uncertainty, protect their businesses and drive sustainable growth.

The program will be officially opened by Karl Hamann, CEO of Philippines for Aon, followed by a keynote from Andrew Jeffries, country director for the Asian Development Bank on the macroeconomic and geopolitical trends shaping the business environment.

Notable speakers include Terence Williams, head of Commercial Risk in Asia Pacific for Aon, and other firm executives alongside external regional leaders, including Annacel Natividad, chief risk officer and sustainability head for Aboitiz Foods Group, and Raymond Martin Aguilar, vice president and head of risk and property management for Globe Telecom, Inc.

“This forum reflects a fundamental shift in how organisations are evolving their approach to risk,” said Williams. “Across Asia Pacific, we are seeing a growing focus on using data and analytics to understand trade-offs, test scenarios and act with greater confidence. Bringing leaders together to share practical experience is critical to strengthening resilience while continuing to drive growth.”

A central feature of the forum will be a C-suite panel on adaptive leadership in a digital world, where senior leaders will share how they are balancing risk, resilience and growth, and the decisions shaping their organisations today. The session will be moderated by Irma Gaviola, head of Commercial Risk, Philippines for Aon.

The program will include risk masterclasses focused on key enterprise exposures, including cyber and climate risks, exploring how organisations can quantify risk, strengthen resilience and design more effective risk transfer strategies.

Participants will also be introduced to Aon’s Risk Analyzers, an interactive environment where clients can experience a suite of analytics-led tools that support scenario testing and supports better risk capital decisions. The tools are designed to help organisations assess exposures and evaluate strategic choices in real time.

“The Philippines sits at the intersection of strong economic growth and increasing risk complexity, said Hamann. “This forum creates a space for candid dialogue and practical insights to help organisations navigate risk with greater clarity and confidence.”

The Better Decisions Leadership Forum is part of Aon’s ongoing commitment to helping organisations turn insight into action – enabling more informed decision-making to protect and grow their business.

Hashtag: #Aon

The issuer is solely responsible for the content of this announcement.

About Aon

(NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

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Disclaimer
The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

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