Media OutReach
PTT Lubricants Accelerates Regional Growth with Innovation and Sustainability at the Core
PTT Lubricants has a robust presence in both automotive and industrial segments and exports to over 40 countries—including all AEC members, driven by premium products and market-specific strategies.
Through out nationwide network, over 190 FIT Auto and FIT Express centers, provides maintenance services and technical support, reinforcing the brand’s commitment to quality, trust, and customer satisfaction.
“As global mobility undergoes rapid transformation, we see the great opportunity for Thai innovation to take center stage,” said M.L. Peekthong Thongyai, Chief Executive Officer of PTT Oil and Retail Business Pcl. (OR). “PTT Lubricants is not only strengthening its position in Thailand but also scaling regionally through world-class R&D, robust logistics infrastructure, and a fully integrated value chain. Our aim is to deliver high-performance lubricants that combine quality, reliability, and sustainability for partners across ASEAN and global markets — contributing to OR’s mission of Empowering All toward Inclusive Growth by driving innovation that creates value for businesses, communities, and the broader economy.”
As of 2024, over 1.45 billion vehicles are on the roads globally, with 75 million new vehicles sold (OICA; ACEA). EVs reached 17.1 million units—22.7% of new car sales (IEA). While mature markets like the U.S. and Europe face transitional challenges, the long-term EV outlook remains strong.
In Southeast Asia, where over 250 million vehicles are registered (ASEANstats), EV adoption is steadily rising. Thailand, the region’s EV leader, recorded 45 million vehicles in 2024. A 10% dip in new EV registrations (CEIC Data), signals a healthy market adjustment toward long-term growth. This shift calls for adaptable.
PTT Lubricants is leading with future-ready solutions, driving innovations across ICE, hybrid, and EV technologies—including advanced fluids for electric systems. More than keeping pace, the brand is helping shape the future of mobility through innovation, agility, and sustained performance.
“In a fast-evolving automotive landscape, our strategy focuses on delivering value through innovation, performance, and agility,” said Mr. Racha U-Thaichan, Senior Executive Vice President, Lubricants Business, OR. “While EVs remain a long-term growth direction, demand for internal combustion engines, hybrids, and industrial applications remains significant. We are responding with high-efficiency solutions like PERFORMA Synthetic Hybrid with EVOTEC technology, backed by a smart digital supply chain and expert technical support. With an annual storage and distribution capacity of over 263 million liters, and continuous R&D collaboration with INI (PTT Innovation Institute) , we are well-equipped to support customers through this transition and drive regional growth with confidence.”
To support its mission, PTT Lubricants leverages a streamlined digital supply chain powered by fully used OR Eco-system and Intelligent to boost efficiency and speed. Its PTT Lubricants Solutions team offers tailored technical support and after-sales services across industries—creating a value-driven, trust-based ecosystem.
Sustainability is central to its strategy. Through the Go Green initiative, PTT Lubricants applies a circular economy model—reducing emissions, installing solar panels, and repurposing waste. In 2024, it transformed 4,900 used lubricant gallons into 100 school desks for rural Thai schools, cutting over 8,000 kg of CO₂ emissions and more than 1,200 kg of plastic waste. This effort earned the Spotlight Day 2024 sustainability award.
As Southeast Asia’s lubricant sector undergoes change, PTT Lubricants is poised not only to grow market share but to help define the future of mobility—through innovation, trust, and sustainability.
Hashtag: #OR #PTTLubricants
The issuer is solely responsible for the content of this announcement.
About OR
PTT Oil and Retail Business Public Company Limited (OR) is a leading Thai energy and retail company with operations across 10 countries. OR operates through four core business groups: Mobility Business, providing energy solutions via PTT Stations, PTT Lubricants, PTT LPG, and EV Station PluZ; Lifestyle Business, featuring Café Amazon, one of Asia’s largest coffee chains, along with convenience stores and space management; Global Business, driving international growth with over 422 PTT Stations and 391 Café Amazon outlets; and OR Innovation Business, developing new ventures and sustainable solutions through technology and innovation.
Website: 
www.pttor.com
The Department of Trade and Industry of the Philippines, together with the Foreign, Commonwealth and Development Office, the British Council and the ASEAN Secretariat, convened over 270 leaders, policymakers, creatives, and investors from ASEAN and the United Kingdom in Manila for the ASEAN–UK Creative Economy Symposium 2026, reinforcing the region’s push to harness the creative economy as a key driver of growth, innovation, and cultural identity.
Deputy Secretary-General of ASEAN for ASEAN Economic Community (AEC), Satvinder Singh, said:
“ASEAN is well-positioned to harness the full potential of the creative economy. Six out of eleven ASEAN Member States now rank among the top 70 globally in the WIPO Global Innovation Index’s creative outputs dimension. ASEAN recognises that intangible assets, such as intellectual property, brands, and design as the currencies of modern creative economy. The ideas, expressions, and innovations our creators produce must be protected, valued, and commercialised.”
UK Ambassador to ASEAN, Helen Fazey, said:
“The UK and ASEAN are advancing together through trust, cooperation, and shared priorities. This partnership reflects a strong and growing relationship built on mutual respect and a shared ambition to support sustainable economic growth, innovation, and opportunity across the region. Through initiatives like the ASEAN–UK Advancing Creative Economy programme, we are deepening collaboration, strengthening people-to-people links, and supporting the development of vibrant and resilient creative sectors.”
ASEAN-focused research highlights pathways for growth in the creative economy
New research under the ASEAN–UK Advancing Creative Economy initiative is providing critical insights into the evolution and economic potential of cultural industries across the region.
Arts and Technologies in ASEAN: Interconnected Parts, commissioned by the British Council, examines the fast-growing creative technology landscape across ASEAN. Drawing on more than 60 interviews and case studies, the report explores how artists are using digital tools—from AI to immersive media—while also analysing the regulatory environments shaping innovation. It highlights both the dynamism of the sector and the need for stronger support systems to sustain growth.
Complementing this, the Regional Perception Poll on the ASEAN Creative Economy offers a comprehensive view of how the sector is understood across the region. Based on insights from over 4,000 respondents, including both producers and audiences, the study highlights the interconnected nature of creative ecosystems and the relationships between artists, industries, policymakers, and communities. Its findings underscore the need for tailored, context-specific strategies and stronger regional collaboration to unlock further growth.
Together, these research outputs provide valuable evidence to inform policy, guide investment, and strengthen UK–ASEAN partnerships.Building on this work, a new ASEAN festival research and mapping initiative is underway, expanding earlier studies to provide a more comprehensive understanding of the region’s diverse festival landscape and identify opportunities for future collaboration.
Country Director Indonesia and Director South East Asia, Summer Xia, said:
“Through the ASEAN–UK Advancing Creative Economy initiative, we are investing in the research, skills, and partnerships needed to support long-term growth in the creative sector. The symposium in Manila was an important opportunity to share these resources and ensure they are shaped by and for the region. By working closely with the Foreign, Commonwealth and Development Office and the ASEAN Secretariat, we are helping to build a stronger, more connected creative economy across ASEAN countries.”
Underscoring the broader vision of the initiative, Deputy Secretary-General of ASEAN for ASEAN Socio-Cultural Community (ASCC) San Lwin has reaffirmed, in separate engagements, that the ASEAN-UK Advancing Creative Economy programme maximises the region’s creative potential to fuel socio-economic growth and cultural exchange. He reiterated the shared commitment to leveraging innovation and creativity as key connectors to drive prosperity, deepen cultural unity, advance social equity, and promote sustainable, inclusive development in order to forge an “ASEAN Community of Opportunities for All.”
Learn more at: ASEAN Creative Economy Initiative
Hashtag: #BritishCouncil
The issuer is solely responsible for the content of this announcement.
About the British Council
The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories. In 2024–25, we reached 600 million people.
www.britishcouncil.org
Media OutReach
Bangkok Unveils “KUDTHAI” Cultural Showcase in Emerging Songwat District During Songkran
Presented in collaboration with the Tourism Authority of Thailand, the initiative reflects a growing effort to spotlight Thailand’s cultural identity through contemporary retail and experiential tourism.
“KUDTHAI” — derived from the Thai word “Kud,” meaning “to carefully select” — brings together a refined selection of Thai brands, artisans, and culinary talents, highlighting craftsmanship, local wisdom, and modern design for both local and international audiences.
The inaugural “Song Wat KUDTHAI 2026,” taking place from April 9–12 at Lost in Songwat, marks the first time The Mall Group extends its retail experience beyond its flagship developments into one of Bangkok’s most talked-about neighborhoods. Once a historic trading hub along the Chao Phraya River, Songwat is now re-emerging as a vibrant cultural enclave attracting a new generation of creatives and global travelers.
Extending this experience into the city’s premier retail destinations, “KUDTHAI 2026” will also be held from April 8–19, 2026 across the EM District — Emporium, EmQuartier, and Emsphere — creating a connected journey between Bangkok’s emerging cultural quarters and its established lifestyle hubs.
This multi-location approach reflects a broader shift in how visitors experience Bangkok — moving fluidly between heritage neighborhoods and contemporary retail environments.
While Songkran remains one of Thailand’s most globally recognized celebrations, “KUDTHAI 2026” offers an alternative lens — focusing on curated cultural discovery through design, gastronomy, and local creativity.
At the EM District, the “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” from April 10–15, 2026 further enhances the experience with immersive installations, signature water attractions, and themed markets including THAI-POP MARKET at Emporium, THAI LOCAL MARKET at EmQuartier, and THAI-TAINMENT MARKET at Emsphere.
A highlight includes “Little Song Wat,” bringing culinary names from the historic Songwat community into the heart of the city, reinforcing the connection between Bangkok’s evolving cultural districts and its modern retail landscape.
Together, these activations position Bangkok as more than a festive destination during Songkran — but also as a city redefining how tradition is experienced through innovation, culture, and commerce.
Hashtag: #KudThai2026 #SongwatKudThai #FriendsOfSongwat #bangkoksongkarn #Bangkokshopping #TheMall #EMDISTRICT
http://www.emdistrict.com/The issuer is solely responsible for the content of this announcement.
Nearly 70 books from 47 publishers representing 10 countries were submitted for this competition. But, for the past 15 years, Praphansarn Publishing, with the sponsorship of Bangkok Bank, has been organising the Chommanard Book Prize, which is given annually for the best book written by a Thai female writer, the winner receiving a cash prize of 100,000 baht and the publication of her book translated into English.
Mr Arthorn Techatada, the Award Program Director, explained, “After holding the Chommanard Book Prize for 15 years, it now seemed this was the right time to expand our programme to include ASEAN and China Region female writers as it is very important to promote outstanding female literary talent throughout the region and the world beyond as Asian female writers don’t get the deserved recognition, and fortunately, Bangkok Bank agreed.”
Mr Arthorn then with the assistance of Associate Professor Dr Trisilpa Boonkhachorn of the Faculty of Arts, Chulalongkorn University, invited and formed a panel of judges from Thailand, Indonesia, Hong Kong, Malaysia, the Philippines, France and Germany. All were given the arduous task of reading every submission, followed by deciding on a longlist and then shortlist and country winners from which the grand prize winner would be selected.
The shortlist winners included Li Zi Shu, an award-winning Chinese language writer from Malaysia, for her book, The Age of Goodbyes; Thuận, a Vietnamese author based in Paris who writes in both Vietnamese and French, for her novel, Chinatown. She was also recognised by The New Yorker Best Books 2023. Next are the acclaimed Thai writer Veeraporn Nitiprapha, a two-time winner of the SEA Write Award for her novel, Memories of the Memories of the Black Rose Cat; Isna Marita, an Indonesian author and Environmentalist for her first novel, Mountain More Ancient; Dr Nguyễn Phan Quế Mai of Viet Nam, who has written 13 books in Vietnamese and English, for her book, The Mountains Sing; Leila S Chudori, an award-winning journalist and novelist, for her novel, The Sea Speaks His Name; Yáng Shuāng-zǐ, a writer of fiction, essays, manga and video game scripts, for her novel, Taiwan Travelogue, and Lau Yee-Wa of Hong Kong, who studied Chinese literature and philosophy, for her debut novel, Tongueless.
The two country winners, who along with the shortlisted authors, attended over a week of activities centred around the Bangkok International Book Fair organised by PUBAT (Publishers and Booksellers Association of Thailand) and visits to important media organisations. They include Jemimah Wei of Singapore for her debut novel, The Original Daughter, which was a Good Morning America Book Club selection and New York Times Editors’ pick, and Marga Ortigas, an award-winning journalist from the Philippines, for her novel, The House on Calle Sombria.
When Associate Professor Dr Trisilpa Boonkhachorn, jury chairperson, announced Lau Yee-Wa as the grand prize winner, the audience and especially the shortlisted and country winners erupted in loud cheers and applause. Then, after receiving a 500,000 baht prize presented by Mr Chartsiri Sophonphanich, President of Bangkok Bank, Ms Lau Yee-Wa gave the keynote speech for the gala celebration on the topic, “Deschooling Society for Global Peace”.
Ms Lau Yee-Wa began, “I never expected to receive such an award or to have my novel translated into so many languages, including Thai. I thought the story, written in Cantonese, was too colloquial and based on such a local Hong Kong context, it would be difficult to understand.”
Later, the winning author went on, “Then, I realized I was not writing fiction. I was documenting a quiet, invisible form of violence that happened every day in the classroom, workplace and even daily life in the whole world. This violence is called deschooling, which the philosopher Ivan Illich warned us about more than 50 years ago.”
Ms Lau Yee-Wa closed by saying, “I believe that Tongueless is my own small, stubborn act of deschooling. I refused to wrap the story in comforting, official language. I let the pain, the vanity, the quiet rebellion, and the flnal demand for choice speak in their rawest form. In doing so, I rediscovered my own voice—and I hope every reader who finishes the book begins to hear theirs again.”
The guidelines for submissions for the Chommanard Book Prize for Thai writers writing in Thai and the Chommanard International Women’s Literary Award for writers from ASEAN member and China region countries will be announced in the coming months. You can find additional information by visiting the Chommanard International Women’s Literary Award website @ https://virf.io/chommanard/home or by contacting [email protected].
Hashtag: #Elite+ #ChommanardInternationalLiteraryAward
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