SINGAPORE – Media OutReach Newswire – 16 May 2025 – Eden Grace, a trusted maid agency dedicated to fostering strong and respectful relationships between domestic helpers and employers in Singapore, is proud to announce its annual award ceremony, Heart of the Home Awards to be held in December (exact date and venue to be confirmed). This event honours the positive contributions of both domestic helpers and their employers, celebrating the powerful relationships that build happier homes.

Celebrating Excellence, Empathy, and Everyday Impact

The annual award ceremony aims to recognise the dedication, resilience, and compassion that helpers bring to their work, as well as the support and understanding employers provide in return. Through this event, Eden Grace hopes to inspire stronger, more respectful partnerships between domestic workers and families.

This year’s Heart of the Home Awards will feature several categories designed to appreciate individuals who consistently go above and beyond in their roles. These include:

• Helper of the Year – Awarded to domestic helpers who have demonstrated extraordinary commitment, professionalism, and a caring attitude toward the households they serve.
• Employer of the Year – Presented to employers who exemplify empathy, fairness, and support in their relationships with their helpers, creating a respectful and welcoming work environment.
• Character Trait Awards – Special awards that celebrate the core values of kindness, patience, integrity, and responsibility. Nominees are put forward by employers who wish to recognise the unique strengths of their helpers.

What sets these awards apart is the non-competitive format, there are no “winners” and “losers.” Instead, every nominated house helper or employer is considered a finalist, as long as their nomination includes a thoughtful justification. The goal is to encourage appreciation and build confidence, rather than compare accomplishments.

Nominees for this annual award ceremony are evaluated based on a well-rounded set of criteria, including communication skills, initiative, work ethic, adaptability, and the impact they’ve had on household harmony. The judging panel comprises representatives from Eden Grace who carefully review each submission to ensure fair and heartfelt recognition.

This approach supports Eden Grace’s belief that even the smallest efforts and quietest acts of kindness deserve acknowledgement.

Fostering a Supportive and Uplifting Community

As a long-term initiative, this annual award ceremony aligns closely with Eden Grace’s commitment to improving domestic work conditions and strengthening bonds within households. By honouring both helpers and employers, the agency affirms its vision of fostering mutual respect, trust, and care, essential ingredients for a happy and healthy home.

Eden Grace’s spokesperson shared, “This annual award ceremony is our way of saying thank you. It’s about celebrating the heart behind the work, on both sides. We hope it inspires more households to cultivate meaningful relationships.”

In line with its future plans, Eden Grace is also exploring the possibility of expanding the award categories in the coming years to better reflect the evolving roles and stories within the domestic employment community. These may include recognition for long-term service, cultural understanding, or mentorship between helpers.

Beyond the awards, Eden Grace continues to provide ongoing support and training for maids to develop their skills and build fulfilling careers. The agency also educates employers on best practices in household management and ethical employment, reinforcing its role as a bridge-builder between both parties.

At its core, the Heart of the Home Awards is a celebration of humanity, of people who care, who listen, and who support each other in the shared space they call home.

“To all helpers and employers, thank you for making Singapore a more compassionate and harmonious place. Let’s continue building an uplifting and respectful community, one home at a time.”
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About Eden Grace

Established in 2013, Eden Grace is a leading Christian maid agency in Singapore, having proudly served over 5,000 clients with dedication and excellence. More than just a placement agency, Eden Grace is driven by a passion to build meaningful connections between households and domestic helpers. With a client-centric approach rooted in trust and transparency, they empower lives through comprehensive training programmes and ongoing support. At Eden Grace, the team is committed to redefining the domestic service experience, one of passion, integrity, and lasting impact.

SINGAPORE – Media OutReach Newswire – 16 May 2025 – LussoCitta, a Singapore-based online platform selling branded and designer products, has entered a partnership with KrisShop, flagship omnichannel retailer. The collaboration, which commenced in October 2024, forms part of Lusso Città’s broader retail expansion strategy aimed at making luxury products more accessible to a wider audience.

Elevating the Shopping Experience for KrisFlyer Members

Through this partnership, LussoCitta’s selection of branded and designer bags is now available on KrisShop’s omnichannel e-commerce site KrisShop.com. KrisFlyer members are eligible for special discount rates during selected promotional campaigns and may also redeem products using KrisFlyer miles, providing alternative methods of purchase.

Additional product collections and designer labels are expected to be introduced progressively on KrisShop.com, in alignment with future promotional periods.

A Win-Win Collaboration for Growth

The collaboration is aligned with both brands’ objectives of expanding customer engagement and increasing market reach. By integrating its product offerings into KrisShop’s retail ecosystem, LussoCitta aims to increase exposure among a broader demographic, including frequent travellers and KrisFlyer members.The partnership allows LussoCitta to offer accessible luxury while providing KrisFlyer members with a convenient way to redeem their miles

For KrisShop, the inclusion of LussoCitta’s range introduces a new product category focused on luxury products and accessories to its existing catalogue. This aligns with its strategy of offering merchandise across different price points and categories.

The initiative is also consistent with LussoCitta’s business approach of building partnerships with established local platforms to support market expansion. By working with recognised entities like KrisShop, the retailer seeks to continue developing its operations in Singapore while maintaining a focus on accessible luxury.

Looking Ahead

LussoCitta plans to develop the partnership in phases over the coming months. Initial efforts will focus on integrating new product lines and seasonal collections into KrisShop’s platform. Promotional activities, including targeted campaigns and member-exclusive offers, are expected to be introduced at regular intervals to maintain customer engagement and drive sales.

Further updates regarding new campaigns, brand partnerships, and expanded product offerings will be announced through official communication channels as they are confirmed.
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About Lussocitta

Established in 2009, LussoCittà is a Singapore-based company offering a selection of branded and designer handbags through a single online platform. The company emphasises product authenticity and customer service, providing customers with access to luxury bags through a streamlined and secure shopping experience.

Regional links enhanced and 24 bilateral accords reached

HONG KONG SAR – Media OutReach Newswire – 15 May 2025 – A delegation of more than 50 business leaders from Hong Kong and Mainland China, led by Chief Executive of the Hong Kong Special Administrative Region (HKSAR) John Lee, concluded a fruitful visit to Kuwait yesterday (May 14), reaching a raft of bilateral accords and paving the way for closer links between Hong Kong and Middle East.

“We are here to better understand the opportunities of Kuwaiti business and investment. To explore how Hong Kong, Mainland China and Kuwait, working together, can create long-term mutual opportunities,” Mr Lee told nearly 300 local business leaders attending a luncheon themed “Partnering for Success – Hong Kong as a ‘Super Connector’ and ‘Super Value-Adder'”.

At the luncheon, government departments, enterprises, and organisations from Hong Kong, Mainland China, and Kuwait exchanged and announced 24 memoranda of understanding (MOUs) and co-operation agreements, covering areas such as economy and trade, investment, financial services, technology, legal co-operation, cargo clearance and flow, aviation, post-secondary education and sports. These include a new MOU signed between the Airport Authority Hong Kong and Kuwait Airways, aimed at enhancing aviation connectivity between the two regions.

Mr Lee further announced that, from today (May 15) the United Arab Emirates will grant Hong Kong 30-day visa-free access, while Oman will extend its visa-free period from 10 to 14 days.

Hong Kong is exploring closer ties with the Gulf Cooperation Council (GCC), which includes Kuwait currently holding presidency. Mr Lee said the country wields significant influence in the region’s development.

“Hong Kong’s trade with the GCC last year reached nearly US$20 billion, up 53 per cent over the past four years. And that robust growth is underpinned by our mutual will to advance trade ties,” Mr Lee said. “Indeed, our burgeoning trade and investment co-operation, I believe, could well add momentum to the possibility of a free trade agreement between Hong Kong and the GCC.”

Earlier, (May 13) Mr Lee met with the Amir of the State of Kuwait, His Highness Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah, Crown Prince His Highness Sheikh Sabah Al-Khaled Al-Hamad Al-Mubarak Al-Sabah, and Acting Prime Minister His Excellency Sheikh Fahad Yousuf Saud Al-Sabah, to exchange views on strengthening co-operation between Hong Kong and Kuwait including areas such as finance, trade, and innovation and technology.

Mr Lee highlighted that Hong Kong enjoys the advantage of connecting China with the world under the “one country, two systems” principle. He welcomed the Kuwaiti Government and enterprises to utilise Hong Kong’s role as a “super connector” and “super value-adder” to explore new opportunities under the Belt and Road Initiative for mutual benefit.

The Chief Executive led delegation members on several company visits in Kuwait. These included Bukhamseen Group Holding Company, where he introduced Hong Kong’s development opportunities and its highly internationalised and market-oriented business environment with its pool of professional services talent.

Mr Lee and the delegation also visited Zain Group, a major mobile telecommunications company, to learn about its business in innovative technologies and digital communications, and exchange views on topics such as drones, AI, and smart city development.

On the cultural front, Mr Lee toured the Sheikh Abdullah Al Salem Cultural Centre to learn about Kuwait’s arts and culture projects and developments. He noted that both Hong Kong and Kuwait place importance on arts and culture development, and he said he looks forward to further deepening connections and co-operation in cultural exchanges between the two places.

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