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Samsung Electronics Introduces Its Most Advanced TVs and Soundbars Yet, Powered by Vision AI
Samsung puts customers’ lifestyles and viewing experience front and centre with its 2025 TV lineup, including Neo QLED 8K, Neo QLED 4K, OLED, and Lifestyle TVs.
SINGAPORE – Media OutReach Newswire – 27 May 2025 – Samsung Electronics Singapore unveiled its highly anticipated 2025 lineup of AI-powered TVs and soundbars at the Unbox & Discover event. Redefining home entertainment, the new range introduces the groundbreaking Samsung Vision AI. This transforms the way users interact with their screens, delivering deeply personalised and immersive experiences, and placing the TV at the heart of the connected smart home.
The 2025 lineup is headlined by the flagship Samsung Neo QLED 8K and Samsung Neo QLED 4K TV series. These new offerings bring stunning visuals and immersive sound, and are the first to feature Samsung Vision AI1 with smarter, adaptive features that reimagine what Samsung TVs can do.
“At Samsung, we believe that the best innovations come from truly listening to our customers and understanding how they live their lives. We know that our consumers in Singapore value technology that feels more personal and intuitive. That is exactly what we set out to do with our 2025 lineup of AI-powered TVs,” said Patrick Khor, Head of Department, TV & Audio, Samsung Singapore. “Powered by our most advanced processors and Samsung Vision AI, our TVs have now become intelligent companions that adapt and learn your preferences, suggest content that matches your mood, while seamlessly connecting your smart home through SmartThings. Through technology, we are creating experiences that enrich the moments that matter most to families in Singapore.”
Samsung Vision AI Enabling Smarter, More Personal Screen Experiences
Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences, and will be integrated across the 2025 range of Neo QLED, QLED, OLED, and The Frame models.
With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms the brand’s 2025 AI TVs into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.
At the core of Samsung Vision AI are intelligent and personalised features which redefine how users interact with their screen and engage more deeply with their favourite content. Generative Wallpaper2 transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion. Own a Galaxy Watch? Universal Gestures3 lets you control your TV through your smartwatch – with simple hand motions like rotating the watch bezel to scroll the screen or making a fist to return to a previous menu.
Looking beyond personalisation, Samsung’s 2025 AI TVs come equipped with a built-in SmartThings Hub, transforming the TV into a central hub for smarter living through integration with the SmartThings ecosystem, as well as new SmartThings4 features that simplify and enhance daily life.
- SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home.
- Family Care5 enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
- With Pet Care6, potentially use your TV as a pet-sitting assistant when you are outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content.
- Home Insights4 provides notifications from your connected smart devices right on screen, including a 3D Map View that shows information and details of your entire smart home so that you can monitor and manage directly from the TV.
All your favourite apps, services and the latest Samsung Vision AI features are available through One UI Tizen – available now on all of Samsung’s 2025 range of Neo QLED, QLED, OLED, and The Frame models. One UI Tizen introduces a fresh, clean interface that mirrors what you will find on many Galaxy smartphones, tablets, and watches. It also allows your household to create separate profiles and receive curated recommendations tailored to their preferences. Samsung is now offering up to seven years7 of OS upgrades; this extends the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements, so that users’ investments in Samsung Vision AI-powered TVs are truly future proof.
Security is crucial for Singapore households today due to the increasing prevalence of cyber threats, and the need to protect sensitive personal information within households. Samsung TVs are protected by Samsung Knox, a comprehensive security platform that safeguards user data and privacy, with high security standards maintained for the benefit of home users. It helps to shield families from malicious threats by protecting sensitive data like passwords8, monitoring connected IoT devices, blocking phishing websites to protect against malicious sites, and enhancing personal information protection through Samsung Knox Vault. Samsung TVs also receive constant security updates, with a dedicated security team providing regular updates that help keep your TV safe, for at least 3 years from TV launch9, ensuring your family’s digital safety evolves with emerging threats.
Samsung continues to shape how people experience art at home by expanding access to the Samsung Art Store10, a premium digital platform for fine art exclusively on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, Neo QLED 4K, and QLED models11, as well as on The Frame and MICRO LED series, making art from the world’s leading artists, museums, and galleries more accessible that ever. The Samsung Art Store offers access to a vast catalogue of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat.
Samsung 2025 TV lineup: Exceptional advancements, made possible with AI.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.
The flagship Neo QLED 8K QN990F is Samsung’s most advanced TV to date, powered by the NQ8 AI Gen3 Pro processor12, leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience.
8K AI Upscaling Pro13 elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Motion Xcelerator 240Hz14 ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro15 smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball. Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro16 provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.
The QN990F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms. Plus, the all-new Wireless One Connect Box17 is a game changer for cable management, offering a wireless connection between the TV and the external box up to 30 feet away., allowing for cleaner installations and more flexible room setups.
The Samsung 2025 Neo QLED 4K lineup is our most expansive yet, including four model series (QN90F, QN85F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate colour across every scene.
The flagship QN90F features the upgraded NQ4 AI Gen3 Processor18, which offers improved picture and sound quality. The processor upscales older content into 4K resolution, while Neo Quantum HDR+19 analyses each scene to boost brightness and make visuals appear even more realistic. The QN90F also comes with Glare-Free technology, offering greater flexibility for placement of the TV regardless of lighting conditions at home. Motion Xcelerator 165Hz20 ensures ultra-smooth motion of action-packed content.
Our OLED lineup is also refreshed with the S95F series, featuring OLED Glare-Free technology that eliminates glare and reflections from sunlight or ambient lighting, while delivering impressive colour contrast and accuracy OLEDs are known for. The S95F boasts our brightest-ever OLED screen and OLED HDR Pro – delivering vibrant, full-screen brightness, deep blacks, and Pantone®-validated colours. Powered by the powerful NQ4 AI Gen3 Processor21 that optimises contrast, brightness, depth and colour across every scene, the TV can also upscale lower resolution content into brilliant 4K visuals. For gamers, Motion Xcelerator 165Hz14 ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.
A New Vision of Art: Introducing the Frame Pro
Samsung is strengthening its commitment to seamlessly blending art and technology with the launch of The Frame Pro, a new addition to the iconic Frame lineup. The Frame Pro enhances the art and entertainment experience with advanced Neo QLED picture quality that delivers brighter colours, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favourite artwork and shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.
A New Dimension of Sound with AI
To accompany the stunning 2025 AI TV lineup, Samsung has introduced a new range of soundbars that combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound.
As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.
The HW-Q990F delivers advanced AI-driven sound optimization through features such as Dynamic Bass Control which enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle. In this mode, the HW-Q990F uses the Samsung TV’s Neural Processing Unit (NPU) to make dialogue clearer and to deliver more immersive, synchronised audio. Active Voice Amplifier Pro provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.
The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it is positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.
Samsung AI TV Pre-order Promotions
No matter which Samsung screen you choose, you can shop confidently from the #1 global TV brand for 19 years running22.
Customers who pre-order a Samsung AI-powered TV can enjoy free gifts23 worth up to S$1,448, until 1 June 202524. Pre-order benefits include:
- Free Galaxy Watch 7 (Bluetooth 40mm) worth S$448, when you purchase a TV that is 75″ and above.
- Enjoy a trade-up value of up to S$1,000 when you trade in your old TV for the latest Vision AI TV25.
- Enhance your space with a beautiful work of art. Get up to a 5-month free subscription to the Art Store26 worth S$6.99 per month.
- Get an additional S$150 e-voucher when you purchase our latest soundbars with any Samsung TV27.
To learn more about the pre-order promotion, please visit www.samsung.com/sg/tvs/pre-order/.
For more information about the 2025 TV and sound systems line-up, please visit www.samsung.com/sg.
Hashtag: #Samsung
The issuer is solely responsible for the content of this announcement.
Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at 
news.samsung.com.
Media OutReach
Etiqa’s Project Firefly Reinforces Mangrove Ecosystem in Sungai Panjang in Collaboration with Malaysian Nature Society
Through Etiqa’s Project Firefly, Etiqa is taking proactive steps to preserve and sustain the ecosystem by planting 130 Sonneratia Caseolaris or locally known as Berembang saplings and 200 Sonneratia Caseolaris seeds, undertaking habitat restoration works, and mobilising 50 Etiqa volunteers for a community-driven initiative along Sungai Panjang, covering a total stretch of 10 kilometres. In addition, an awareness session was conducted by Universiti Kebangsaan Malaysia’s Faculty of Science which aimed to educate participants on the ecological importance of fireflies and the need for long-term conservation.
Fireflies play an important role as indicators of mangrove ecosystem health, which in turn supports environmental balance and benefits surrounding communities. However, across Malaysia, firefly populations are declining due to rapid habitat loss caused by river pollution, deforestation, and increasing light pollution along mangrove-lined rivers. These threats not only endanger native species but also affect the livelihoods of local fishermen and villagers who rely on healthy river ecosystems and firefly-based eco-tourism. Protecting congregating firefly zones through the preservation of adequate vegetation buffers along riverbanks is therefore critical to ensuring the long-term survival of these species and the sustainability of local livelihoods.
Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad (EGIB) said, “We initiated Etiqa’s Project Firefly as conserving native firefly species is deeply connected to the well-being of the communities that co-exist around them. By conserving firefly habitats, we are not only protecting an irreplaceable part of Malaysia’s biodiversity but also helping sustain the eco-tourism and river-based livelihoods of Sungai Panjang residents. This reflects Etiqa’s purpose in Making the World a Better Place that includes meaningful environmental action which strengthens both nature and society, creating long-term value for future generations.”
Mr. I.S Shanmugaraj, Executive Director of Malaysia Nature Society says, “Fireflies are natural indicators of a healthy mangrove ecosystem, and their presence reflects the overall condition of our rivers and surrounding environments. We commend Etiqa for taking proactive steps through Etiqa’s Project Firefly to address the growing threats of habitat degradation along fireflies corridor. Meaningful conservation requires collective action, and we hope this initiative will inspire more companies to collaborate with environmental organisations and local communities to protect biodiversity while supporting sustainable livelihoods for the long term.”Hashtag: #Etiqamy
The issuer is solely responsible for the content of this announcement.
About Etiqa
Etiqa is a multi-channel distributor of Insurance and Takaful products via its 10,000 agency force, 44 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.
In striving to make the world a better place, Etiqa’s Sustainability journey focuses on internal initiatives that reduces its carbon footprint and increases its social impact, as well as external solutions that allow its clients to do the same.
Media OutReach
PolyU research teams and startups shine at CES 2026, winning three prestigious innovation awards
Prof. Christopher CHAO, PolyU Senior Vice President (Research and Innovation), remarked, “PolyU is committed to nurturing innovative research talent with both national and international outlooks. We empower our teams by leading them to major international innovation events and fostering close collaboration among industry, academia, research and investment sectors on a global level, creating opportunities for the overseas expansion of PolyU startups. PolyU was the sole university from Hong Kong to exhibit at the event, with its participating teams making up 30% of the Hong Kong delegation, contributing to Hong Kong’s advancement into an international innovation and technology hub. Our record-breaking performance at this year’s CES affirms international recognition of PolyU research and innovation, propelling our teams to continue striving along the path of innovation and technology to create even more profound social impact.”
Leveraging its robust research strengths and its unique startup ecosystem, PolyVentures, the University actively supports its research teams and startups in developing innovative technologies, bringing Hong Kong research achievements to the global stage. The Smart Firefighting Robot, developed by Mr WANG Meng, a PhD candidate of the Department of Building Environment and Energy Engineering as well as Founder of PolyU startup Widemount Dynamics Tech Limited, along with his team, achieved the highest score in the “Products in Support of Human Security for All” category and earned the prestigious “Best of Innovation Award”. The Powered Rehab Skateboard, developed by Prof. Kenneth FONG, Associate Dean of the Graduate School and Associate Head of the Department of Rehabilitation Sciences, received an “Innovation Award” in the “Accessibility and Longevity” category. The FattaLab® Fatty Liver Diagnostic Device, developed by a team spearheaded by Prof. ZHENG Yongping, Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, and Founder and Chief Scientist of PolyU startup Eieling Technology Limited, also won an “Innovation Award” in the “Digital Health” category.
The three award-winning innovations aim to enhance human security or health through cutting-edge technologies. The AI-driven Smart Firefighting Robot features autonomous patrol, burning materials classification, fire extinguishing and real-time data sharing functions in smoke-filled environments, protecting firefighters and the public simultaneously. The Powered Rehab Skateboard is a portable and cost-effective robotic system that supports home-based and community rehabilitation for stroke patients. The skateboard facilitates motor recovery in hemiparetic upper limbs and allows users to engage in effective therapy. The FattaLab® Fatty Liver Diagnostic Device is the world’s first lightweight intelligent assessment system for fatty liver detection. Weighs only 120 grams, the device can complete fatty liver assessment within 30 seconds, achieving detection accuracy at medical-grade standards.
Organised by the Consumer Technology Association, CES is one of the world’s largest and most influential consumer electronics exhibitions, spotlighting cutting-edge technologies for modern living. This year, CES attracted over 4,500 exhibitors from around the globe. The PolyU startups participating in the exhibition were as follows:
| PolyU Startups | Featured Innovations | Company Representatives |
| AniMed Technology Limited | Contactless real-time AI-driven health monitoring | Dr LYU Weimin Co-founder and CEO, AniMed Technology Limited |
| CyanSE Smart Energy Tech Limited | AI-powered energy optimisation platforms for smart buildings | Ms Amber ZHANG Co-founder, CyanSE Smart Energy Tech Limited |
| DRESIO Limited | AI-powered physiotherapy assessments software solution | Mr Alexander YING CEO, DRESIO Limited |
| Eieling Technology Limited | FattaLab® Fatty Liver Diagnostic Device (CES 2026 Innovation Award) |
Prof. ZHENG Yongping Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, PolyU; Founder and Chief Scientist, Eieling Technology Limited |
| Entoptica Limited | Cutting-edge ophthalmic diagnostic technologies | Dr Mukhit KULMAGANBETOV Senior Research Fellow, InnoHK Centre for Eye and Vision Research; CEO, Entoptica Limited |
| Feelings Group Limited | AI-powered computer vision solution | Dr WONG Wing-sze Research Assistant Professor, Department of Language Science and Technology, PolyU; Clinical Consultant and Co-inventor, Feelings Group Limited Ms YIP Chi-hay |
| Gembody Limited | Next-generation portable AI ultrasound system | Ms MAO Qian CEO, Gembody Limited Dr YANG Fan CTO, Gembody Limited |
| ImageVector MedTech Limited | AI-Vision for Joint Degeneration
|
Dr JIANG Tianshu
Executive Director, ImageVector MedTech Limited |
| Immune Materials Limited | Innovative long-lasting antimicrobial self-disinfection materials | Prof. Chris LO Kwan-yu Professor, Department of Logistics and Maritime Studies, PolyU; Co-founder, Immune Materials Limited Prof. KAN Chi-wai |
| Innobound Limited | Portable smart terminal for emotional interaction, health monitoring and daily living assistance | Ms GAO Lan CEO and Founder, Innobound Limited |
| MedVision Limited | AI-powered medical imaging solution | Prof. CAI Jing Head and Professor, Department of Health Technology and Informatics, PolyU; Consultant, MedVision Limited Dr MA Zongrui |
| Mirror Caring Limited | Knee health management solution | Prof. Stephen WANG Jia Professor, School of Design, PolyU; Founder, Mirror Caring Limited |
| Nuvatech Limited | Next-Gen Fashion OS powered by Multi-modal AI | Mr DENG Yanheng Founder, Nuvatech Limited |
| On-Skin Wearable Technology Limited | Wearable Biomedical Electronic Device | Dr Rayman GONG Founder and CEO, On-Skin Wearable Technology Limited |
| ReSaTech Limited | AI solutions for product reliability | Mr Ricky LAW CEO, ReSaTech Limited |
| UbiquiTech Innovations Limited | Edge-AI robot for autonomous inspection and cleaning in confined spaces | Prof. CAO Jiannong Vice President (Education), Otto Poon Charitable Foundation Professor in Data Science, Chair Professor of Distributed and Mobile Computing, PolyU; Founder and Chief Scientist, UbiquiTech Innovations Limited Dr LIANG Zhixuan |
| Vcare Vision Technology Limited | Non-invasive myopia prevention solution | Dr TANG Yuk-ming Senior Lecturer, Department of Industrial and Systems Engineering, PolyU; Co-founder, Vcare Vision Technology Limited |
| Widemount Dynamics Tech Limited | Smart Firefighting Robot
(CES 2026 Best of Innovation Award) |
Mr WANG Meng PhD candidate, Building Environment and Energy Engineering, PolyU; Founder, Widemount Dynamics Tech Limited |
| XOXO Beverages Limited | Automated Cocktail Machine for improvements event and hospitality efficiency | Mr Nicholas YU Wo-ping Founder, XOXO Beverages Limited |
Hashtag: #PolyU
The issuer is solely responsible for the content of this announcement.
Media OutReach
Starlight Centre Launches New Program For Students with Autism Entering Mainstream Primary Schools.
Peer Modeling
Starlight Centre has provided specialised care services for children with high-functioning autism from primary 1 to 6 and have supported many students who are now ready to demonstrate positive behaviours from the programmes. Through peer modelling, younger students can observe and learn from their more experienced peers, helping them understand the acceptable boundaries of good behaviour.
RISE™
The Starlight RISE™ Primary School Readiness Program effectively prepares young children for formal education by developing their physical, social, emotional, and cognitive skills through engaging, play-based activities.
By actively involving parents in the process through comprehensive evaluations and strong partnerships, Starlight Centre aims to make parents feel valued and confident that their child’s development is being supported holistically, beyond just basic skills.
Hashtag: #AutismEducation #SpecialNeedsEducation #EarlyChildhoodEducation #ParentingSupport #StarlightCentre
The issuer is solely responsible for the content of this announcement.
About Starlight Centre
Starlight was founded by a group of parents and seasoned autism professionals who have experienced first-hand the challenges of finding the most effective therapy programs, preschools, and after-school care services. We understand what you’re going through and are here to help. No matter your child’s needs, come to us, and we will connect you with the right resources.
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