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Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem
From Innovation to Impact: Sihoo Launches 2025 Strategy
The summit began with a keynote speech by Sihoo Chairman Luo Huiping, titled “The Health Revolution of a Chair” in his opening remarks, Luo officially introduced Sihoo’s 2025 global brand strategy, marking a new chapter in the company’s international development.
“Sihoo constructs its competitive barriers through product iteration and innovation,” Luo stated. “We are redefining the chair industry with technological strength, and fulfilling our commitment to ‘protecting users’ health through technology’ with ongoing innovation.” This strategic direction reflects Sihoo’s long-term focus on merging ergonomics, engineering, and user-centric design to drive the evolution of healthy seating solutions.
With over 1.5 million ergonomic chairs sold annually and a presence in 85 countries, Sihoo has not only demonstrated remarkable commercial success but has also reshaped global perceptions of Chinese innovation in the health-tech furniture space. Its consistent dominance on major platforms like JD.com, Tmall, and Amazon—where it has ranked first in its category for four consecutive years. At the heart of this momentum is the C300, a flagship product that has led category sales across major e-commerce platforms for multiple consecutive years.
Driving Innovation Through Strategic Investments
Sihoo has invested 12–15% of its annual revenue into R&D, with a team of nearly 100 engineers and experts developing patented seating technologies. From its groundbreaking M18 with multi-dimensional lumbar support to the intelligent T6, which integrates massage, audio, and health monitoring systems, Sihoo has progressed through four generations of innovation. The company is now advancing toward a 5.0 “all-scenario workstation” to deliver comprehensive workplace wellness solutions.
Luo emphasized the importance of offline expansion to support this evolution. Over the past five years, Sihoo has refined a single-store model and opened over 160 experience centers in China. Globally, the brand plans to open 200 new stores in 2025, reinforcing both its physical presence and its health-centric mission: “Every store we open brings us closer to protecting the well-being of more people.”
Sihoo Advances Global Strategy with Local Precision
During the summit, Sihoo’s leadership team presented a comprehensive overview of the company’s strategic roadmap for international growth. General Manager Liu Shuai outlined the brand’s long-term vision, emphasizing Sihoo’s dual commitment to expanding its global presence while deepening its specialization in ergonomic innovation. The company aims to lead across product development, brand influence, and market performance in key international markets.
Building on this foundation, Sihoo’s 2025 strategy reflects a clear evolution from leading in isolated markets to orchestrating coordinated, multi-market growth. This next phase of expansion is underpinned by a business model transformation. Sihoo is evolving from a traditional distributor-led export structure to a hybridized “partner + regional entity” model. This structure enables more agile decision-making, tighter operational alignment, and deeper cultural and market adaptation across regions. It also signals a shift in the nature of Sihoo’s global partnerships—from transactional relationships to integrated, co-invested collaborations that align on long-term value creation.
Sihoo’s global blueprint also integrates data-driven market selection, strategic store placement based on ergonomic awareness maturity, and differentiated product assortments tailored to local consumer profiles. With an infrastructure built for flexibility and supported by consistent branding, Sihoo aims to standardize excellence while allowing space for market-specific innovation.
Chen Zhuo, General Manager for the Asia-Pacific, Africa, and Latin America regions, elaborated on Sihoo’s strategic approach to overcoming globalization challenges. . He emphasized that with a consistent annual growth rate of 30%, Sihoo is advancing its positioning as a global leader in ergonomic seating by combining diversified channel development with robust technological innovation.
Chen noted that Sihoo’s flagship product lines continue to gain strong traction among high-end consumers, with brand recognition steadily rising. In 2024, the Doro series experienced year-over-year sales that more than doubled, signaling both growing brand equity and increasing acceptance of premium ergonomic solutions in international markets. As Sihoo expands its global retail presence—with its first overseas flagship store opening in 2023, followed by a second in 2024—the company is achieving balanced growth across both retail and contract sales channels. This integrated, omnichannel strategy is driving comprehensive improvements in Sihoo’s global market performance.
Global Partner Perspectives: Strategic Alignment Through Shared Success
As part of the summit, partners from three key international markets—Australia, Thailand, and the Philippines—joined the event to share practical insights from their collaboration with Sihoo. Their contributions provided firsthand perspectives on how localized execution, combined with Sihoo’s global brand strength, has driven market success.
Together, these insights reveal that Sihoo’s global ambition is powered not only by product strength but by its ability to co-create value with local partners. The depth of collaboration—rooted in strategic alignment, market insight, and shared long-term vision—is what enables the brand to adapt, thrive, and lead in diverse global markets. Recognizing their contributions, Sihoo presented awards to its partners—”Brand Navigator,” “Strategic Guardian,” and “Market Pioneer”—reinforcing a shared commitment to mutual growth and lasting value.
Looking Ahead: Advancing Global Strategy Through Innovation and Partnership
The successful conclusion of the 2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet marked a key milestone in Sihoo’s internationalization journey. The event facilitated in-depth communication between the company and its global partners, showcased its technological leadership, and reinforced its commitment to long-term strategic collaboration. With strong engagement from industry stakeholders and partners across multiple markets, the summit provided a clear affirmation of Sihoo’s global positioning and strategic direction.
At the same time, Sihoo will maintain high investment in R&D and innovation, advancing its transition from hardware manufacturing to integrated intelligent product ecosystems. With a clear strategic roadmap, strong execution capabilities, and trusted international partnerships, Sihoo is positioned to lead the next phase of growth in the global ergonomic industry. Over the long-term horizon, Sihoo will remain focused on delivering value through product innovation, market responsiveness, and ecosystem collaboration—ensuring its solutions continue to meet the evolving needs of global users.Hashtag: #Sihoo
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SEAX Global Acquires Major Stake in Interlink Telecom to Accelerate ASEAN Expansion
Acquisition creates a fully integrated regional connectivity platform, enabling seamless, low-latency connectivity that supports ASEAN’s expanding digital economy
SINGAPORE/KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 13 December 2025 – SEAX Global (“SEAX”), a leading wholesale connectivity provider in Southeast Asia, today announced it has acquired a major stake in Interlink Telecom Public Company Limited (“ITEL”), a prominent Thai fixed network telecommunications provider.
This acquisition consolidates SEAX’s presence across Malaysia, Singapore, Indonesia, and now Thailand, integrating ITEL’s nationwide fiber network infrastructure and telecommunications licences with SEAX’s regional subsea and terrestrial networks. By leveraging ITEL’s on-ground operational capabilities alongside SEAX’s cross-border reach, customers can expect faster deployment timelines, greater service flexibility, and more seamless regional connectivity.
ITEL Global, a new subsidiary formed to serve international requirements from both local and major global clientele, will continue managing operations within Thailand, preserving its local expertise and market familiarity while aligning with SEAX’s broader regional strategy to deliver a network footprint with unparalleled coverage, improved reliability, and a customer-centric approach throughout Southeast Asia.
Louis Teng, Group CEO of SEAX Global, said, “By bringing together our regional networks with ITEL’s deep local expertise in Thailand, we’re creating a powerful, customer-focused platform that can keep pace with the rapid digital transformation underway in ASEAN. This partnership enables us to deliver robust, low-latency connectivity solutions that meet the evolving needs of enterprises and digital ecosystems seeking seamless cross-border service.”
Dr. Nuttanai Anuntarumporn, Group CEO of Interlink Telecom, added, “Thailand’s digital infrastructure is evolving swiftly, and through collaboration with SEAX, we have the opportunity to become a regional seamless connectivity provider, developing and operating high-performance cross-border infrastructure connecting Thailand, Singapore, Malaysia, Indonesia, Vietnam, and Hong Kong. Together, we will jointly build and operate this infrastructure, integrate our networks, and deliver seamless regional connectivity across ASEAN.”
McKinsey highlights that Southeast Asia’s digital economy is projected to grow at a compound annual growth rate of nearly 20%, fuelled by rising digital adoption across businesses and consumers, and expanding digital services including cloud computing and online payments. This surge is driving robust demand for reliable fibre connectivity and cross-border data solutions critical for digital platforms, OTT providers, and multinational enterprises.
This strategic expansion creates an integrated end-to-end regional connectivity platform, improving network coverage, reliability, and service flexibility. SEAX’s SIJORI hub, covering Singapore, Johor Bahru, and Batam, complements Interlink’s Thailand network, critical as digital economy growth accelerates, especially via data centre and AI-related services.
Hashtag: #SEAXGlobal
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SEAX Global
SEAX Global is a privately funded, geopolitically neutral leader in Southeast Asia’s wholesale connectivity solutions. Established in 2013, SEAX specializes in submarine and terrestrial cable systems, cable landing stations, and data center colocation, providing seamless, high-performance connectivity across the region.
SEAX is owned by Forbes Asia Billionaire Dato’ Dr. Low Tuck Kwong’s family, the Singapore-born Indonesian entrepreneur best known as the founder of Bayan Resources and one of Southeast Asia’s wealthiest businessmen.
The company holds full operational licenses in Malaysia, Singapore, and Indonesia. These licenses uniquely allow SEAX to build and operate private fixed networks for dedicated or enterprise use. Leveraging its regulatory compliance, extensive network portfolio, and regional expertise, SEAX empowers businesses with reliable, scalable, and secure data transmission, supporting cross-border connectivity and exceptional customer service across Southeast Asia while positioning itself for continued growth and regional expansion.
Interlink Telecom
Interlink Telecom Public Company Limited (ITEL) is Thailand Telecommunications Network Service Provider, with a type 3 Telecommunications License from The National Broadcasting and Telecommunications Commission (NBTC). ITEL provides telecommunication services through a fiber optic network nationwide in Thailand. The company offers various services, such as MPLS IP-VPN, dark fiber, wavelength, IPLC, as well as telecommunication network installation and broadcast services. ITEL also provides data center space services, including co-location, cloud computing, and disaster recovery services. ITEL was established in 2007 and headquartered in Bangkok, Thailand. In 2024–2025, ITEL expanded into its fourth business segment in medical equipment distribution and service. Through Interlink Health Technology (IHT), the company provides medical equipment rental services, supported by skilled technicians and mobile service units for hospitals nationwide.
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M7 World Championship unveils first Opening Ceremony, tournament draw, and M7 Pass—elevates Indonesia on global stage
The Swiss Stage sets up early mouthwatering clashes between tournament favourites—Team Liquid face Aurora Gaming PH in a Filipino showdown, while Selangor Red Giants face CG Esports in a Malaysian rivalry.
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MLBB Women’s Esports
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Hashtag: #MOONTONGames, #M7, #Esports, #Gaming
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A First in the Asia-Pacific – Taiwan Leads the Launch of the Early Kidney Disease Annual Report, Opening a New Era in Advancing Kidney Care
- Yung-Ho Hsu, Secretary General of the Taiwan Society of Nephrology
- Shang-Jyh Hwang, Honorary President of the Taiwan Society of Nephrology
- Masaomi Nangaku, Immediate Past-President of the International Society of Nephrology
- Marcello Tonelli, President of the International Society of Nephrology
- Mai-Szu Wu, President of the Taiwan Society of Nephrology
- Chung-Liang Shih, Minister of the Ministry of Health and Welfare
- Ching-Fen Shen, Director General of the Health Promotion Administration, Ministry of Health and Welfare
- Chih-Cheng Hsu, Professor at the National Health Research Institutes
- Hyeong-Cheon Park, President Elect of the Asia Pacific Society of Nephrology
- Rajnish Mehrotra, President of the International Society of Peritoneal Dialysis
The complete and immediate analysis aids in reversing the past trend where most patients were diagnosed at late stages and required dialysis, ushering in a new era of early detection and treatment. Minister of Health and Welfare, Chung-Liang Shih, stated at a press conference that this annual report serves as a new engine for promoting precise care, integrating complete data and risk classification indicators for Early CKD P4P(Pay for Performance) and Pre-ESRD P4P. This fills the gap in early kidney disease data and strengthens the quantitative basis for policy and clinical decision-making, facilitating early intervention and delaying disease progression. The goal is to achieve the Healthy Taiwan Policy target of reducing the standardized mortality rate for chronic diseases by one-third by 2030, and for Taiwan’s care model to become an example in the Asia-Pacific, establishing a sustainable and precise new framework for kidney care.
The early kidney disease annual report reveals several key trends. According to KDIGO risk classification, the proportion of high-risk and very high-risk patients in the P4P program has gradually decreased in recent years, reflecting a shift in treatment strategies toward early intervention and prevention. This trend not only highlights the medical team’s emphasis on the care of early-stage chronic kidney disease patients but also helps delay disease progression and reduce the incidence of later-stage complications. In terms of controlling the “three highs” (hyperglycemia, hypertension, and hyperlipidemia), data shows that approximately 80% of patients meet lipid targets and nearly 60% maintain stable blood sugar levels. However, only about 30% meet the target for blood pressure below 130/80 mmHg, indicating significant challenges remain in blood pressure control. The “three highs” are important risk factors for the progression and deterioration of chronic kidney disease, making it crucial to further improve control rates. The implementation of the P4P program has already shown preliminary results, and there are expectations for more immediate, comprehensive, and rigorous data collection and tracking, which will more fully demonstrate the long-term benefits of this care model.
Data-Driven: Taiwan’s First Early Kidney Disease Annual Report Fills Care Gaps
Professor Chih-Cheng Hsu from the National Health Research Institutes pointed out that past domestic kidney disease care has primarily focused on dialysis and end-stage disease, with limited understanding of early stages and delayed updates on data. This annual report breaks through traditional reporting frameworks and represents the first integration of complete data and risk classification indicators for Early CKD P4P and Pre-ESRD P4P. Utilizing big data for in-depth analysis, it outlines the disease progression and comorbidity trends of patients at different risk levels, successfully filling the long-term gap in early kidney disease care. He noted that grasping information on early stages of disease helps clinicians intervene earlier and delay deterioration while providing quantitative evidence for health policies to promote proactive and timely kidney care strategies, enhancing Taiwan’s international competitiveness in precise health governance.
Early CKD P4P and Pre-ESRD P4P are two phased quality-based reimbursement programs promoted by the National Health Insurance Administration, addressing key care needs for early chronic kidney disease and pre-dialysis patients, respectively. Early CKD P4P primarily targets patients in CKD stages 1-3a, aiding healthcare institutions in early identification of kidney deterioration risks through disease tracking and integrated care models, providing personalized management. Pre-ESRD P4P focuses on patients in CKD stages 3b, 4-5, enhancing control of complications, medication, and nutritional management while utilizing data feedback to support treatment decisions, aiming to delay dialysis and improve care efficiency. Both programs link the complete processes from early prevention to pre-dialysis intervention, contributing to improved overall CKD care quality and patient long-term prognosis.
Precise Kidney Care: Holistic and Continuous CKD Care as a Model for Chronic Disease
Taiwan centers its approach on “precise care,” continuously optimizing the integrated chronic kidney disease care system to implement policy blueprints in clinical practice. Director General of National Health Insurance Administration, Lian-Yu Chen, mentioned that Taiwan has progressively refined various measures, from educational programs for pre-end-stage renal disease patients to integrated care plans for early chronic kidney disease. The medical team can adjust personalized treatment strategies based on patient risk classification and clinical data, strengthening disease management and follow-up effectiveness for early-stage patients. She indicated that by integrating and providing feedback across units, care gaps could be minimized to ensure that patients receive consistent medical services across different levels of care. Director General of Health Promotion Administration, Ching-Fen Shen, remarked that grassroots health education and community health advocacy go hand in hand to enhance public awareness of kidney health. Years of efforts have significantly slowed the deterioration of early kidney disease progression, with patients participating in integrated care exhibiting a lower future risk of dialysis compared to those who do not participate, showing tangible effectiveness of the Taiwan model.
Policy Linkage and Sustainable Vision: Achieving the Healthy Taiwan Goals and Leading the New Landscape of Asia-Pacific
In response to the government’s “Healthy Taiwan” policy, Taiwan is implementing a preventive kidney care model based on the Early CKD P4P and Pre-ESRD P4P systems and the Early Kidney Disease Annual Report. President of the Taiwan Society of Nephrology, Mai-Szu Wu, stated that investing in early chronic kidney disease management not only contributes to health sustainability but also reduces waste of medical resources, achieving dual benefits of health outcomes and environmental sustainability, assisting the government in its goal to reduce chronic disease mortality by one-third by 2030.
During the Asia-Pacific Nephrology Conference (APCN) held in Taipei this year, the Asia-Pacific’s first Early Kidney Disease Annual Report was officially unveiled. President of the International Society of Nephrology, Marcello Tonelli, and Immediate Past-President , Masaomi Nangaku, along with the President Elect of the Asia Pacific Society of Nephrology Hyeong-Cheon Park and Honorary Secretary Sunita Bavanandan attended as witnesses, attracting experts from South Korea, Japan, Thailand, Malaysia, Australia, New Zealand, Singapore, Hong Kong, Mongolia, Indonesia, and the Philippines. Additionally, various important domestic academic societies, including the Taiwan Academy of Family Medicine, Taiwan Society of Cardiology, the Diabetes Association of the Republic of China (Taiwan), the Taiwan Association of Clinical Diabetes, and the Taiwan Medical Clinics Association also participated and supported the event. Minister Chung-Liang Shih expressed gratitude for the collective efforts and emphasized that this kidney annual report showcases Taiwan’s leading position in medical data integration and clinical evidence, hoping that real-time and comprehensive data analysis will once again showcase Taiwan’s precision care model to the international community, working together with other countries to create a new global framework for chronic kidney disease prevention and treatment.
Hashtag: #TaiwanSocietyofNephrology
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