Media OutReach
Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem
From Innovation to Impact: Sihoo Launches 2025 Strategy
The summit began with a keynote speech by Sihoo Chairman Luo Huiping, titled “The Health Revolution of a Chair” in his opening remarks, Luo officially introduced Sihoo’s 2025 global brand strategy, marking a new chapter in the company’s international development.
“Sihoo constructs its competitive barriers through product iteration and innovation,” Luo stated. “We are redefining the chair industry with technological strength, and fulfilling our commitment to ‘protecting users’ health through technology’ with ongoing innovation.” This strategic direction reflects Sihoo’s long-term focus on merging ergonomics, engineering, and user-centric design to drive the evolution of healthy seating solutions.
With over 1.5 million ergonomic chairs sold annually and a presence in 85 countries, Sihoo has not only demonstrated remarkable commercial success but has also reshaped global perceptions of Chinese innovation in the health-tech furniture space. Its consistent dominance on major platforms like JD.com, Tmall, and Amazon—where it has ranked first in its category for four consecutive years. At the heart of this momentum is the C300, a flagship product that has led category sales across major e-commerce platforms for multiple consecutive years.
Driving Innovation Through Strategic Investments
Sihoo has invested 12–15% of its annual revenue into R&D, with a team of nearly 100 engineers and experts developing patented seating technologies. From its groundbreaking M18 with multi-dimensional lumbar support to the intelligent T6, which integrates massage, audio, and health monitoring systems, Sihoo has progressed through four generations of innovation. The company is now advancing toward a 5.0 “all-scenario workstation” to deliver comprehensive workplace wellness solutions.
Luo emphasized the importance of offline expansion to support this evolution. Over the past five years, Sihoo has refined a single-store model and opened over 160 experience centers in China. Globally, the brand plans to open 200 new stores in 2025, reinforcing both its physical presence and its health-centric mission: “Every store we open brings us closer to protecting the well-being of more people.”
Sihoo Advances Global Strategy with Local Precision
During the summit, Sihoo’s leadership team presented a comprehensive overview of the company’s strategic roadmap for international growth. General Manager Liu Shuai outlined the brand’s long-term vision, emphasizing Sihoo’s dual commitment to expanding its global presence while deepening its specialization in ergonomic innovation. The company aims to lead across product development, brand influence, and market performance in key international markets.
Building on this foundation, Sihoo’s 2025 strategy reflects a clear evolution from leading in isolated markets to orchestrating coordinated, multi-market growth. This next phase of expansion is underpinned by a business model transformation. Sihoo is evolving from a traditional distributor-led export structure to a hybridized “partner + regional entity” model. This structure enables more agile decision-making, tighter operational alignment, and deeper cultural and market adaptation across regions. It also signals a shift in the nature of Sihoo’s global partnerships—from transactional relationships to integrated, co-invested collaborations that align on long-term value creation.
Sihoo’s global blueprint also integrates data-driven market selection, strategic store placement based on ergonomic awareness maturity, and differentiated product assortments tailored to local consumer profiles. With an infrastructure built for flexibility and supported by consistent branding, Sihoo aims to standardize excellence while allowing space for market-specific innovation.
Chen Zhuo, General Manager for the Asia-Pacific, Africa, and Latin America regions, elaborated on Sihoo’s strategic approach to overcoming globalization challenges. . He emphasized that with a consistent annual growth rate of 30%, Sihoo is advancing its positioning as a global leader in ergonomic seating by combining diversified channel development with robust technological innovation.
Chen noted that Sihoo’s flagship product lines continue to gain strong traction among high-end consumers, with brand recognition steadily rising. In 2024, the Doro series experienced year-over-year sales that more than doubled, signaling both growing brand equity and increasing acceptance of premium ergonomic solutions in international markets. As Sihoo expands its global retail presence—with its first overseas flagship store opening in 2023, followed by a second in 2024—the company is achieving balanced growth across both retail and contract sales channels. This integrated, omnichannel strategy is driving comprehensive improvements in Sihoo’s global market performance.
Global Partner Perspectives: Strategic Alignment Through Shared Success
As part of the summit, partners from three key international markets—Australia, Thailand, and the Philippines—joined the event to share practical insights from their collaboration with Sihoo. Their contributions provided firsthand perspectives on how localized execution, combined with Sihoo’s global brand strength, has driven market success.
Together, these insights reveal that Sihoo’s global ambition is powered not only by product strength but by its ability to co-create value with local partners. The depth of collaboration—rooted in strategic alignment, market insight, and shared long-term vision—is what enables the brand to adapt, thrive, and lead in diverse global markets. Recognizing their contributions, Sihoo presented awards to its partners—”Brand Navigator,” “Strategic Guardian,” and “Market Pioneer”—reinforcing a shared commitment to mutual growth and lasting value.
Looking Ahead: Advancing Global Strategy Through Innovation and Partnership
The successful conclusion of the 2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet marked a key milestone in Sihoo’s internationalization journey. The event facilitated in-depth communication between the company and its global partners, showcased its technological leadership, and reinforced its commitment to long-term strategic collaboration. With strong engagement from industry stakeholders and partners across multiple markets, the summit provided a clear affirmation of Sihoo’s global positioning and strategic direction.
At the same time, Sihoo will maintain high investment in R&D and innovation, advancing its transition from hardware manufacturing to integrated intelligent product ecosystems. With a clear strategic roadmap, strong execution capabilities, and trusted international partnerships, Sihoo is positioned to lead the next phase of growth in the global ergonomic industry. Over the long-term horizon, Sihoo will remain focused on delivering value through product innovation, market responsiveness, and ecosystem collaboration—ensuring its solutions continue to meet the evolving needs of global users.Hashtag: #Sihoo
The issuer is solely responsible for the content of this announcement.
Media OutReach
The Rise of the Calculated Strategist: 62% of Malaysian Traders Choose a Rational Investment Approach
Phenomenon of the ‘Calculated Strategists’
A calculated strategist is a trader who:
- Thinks about risk before making an investment decision.
- Relies on market analysis and facts, not emotions or guesses.
- Uses a systematic trading plan to attain long-term growth.
- Avoids making impulsive decisions in response to market fluctuations.
According to the quiz, the majority (62%) identify as calculated strategists who can balance opportunity with risk management. However, some traders treat risk differently: 12% of those surveyed were ‘bold visionaries’ willing to take high-risk investments and aggressive market strategies. An additional 12% were ‘watchful investors’ who prefer to observe the market and wait before participating. Another 14% were ‘risk-averse conservatives’ who are interested in capital preservation rather than potential returns.
This distribution shows a clear shift towards analytical, strategic investment, with traders opting for stability over speculation. It indicates a budding investment mindset, where traders become more analytical and make decisions based on expert recommendations and market sentiments rather than impulses.
Drivers Behind the Rise of the Calculated Strategist
Several key reasons explain why Malaysian traders are turning towards a more analytical and rational trading approach.
1. Economic Uncertainty and Market Volatility
Global financial markets have been subject to greater uncertainty, ranging from inflation fears to geopolitical tensions. In such a climate, traders are more risk-averse, with risk management being preferred over speculation. The era of ‘all-in’ trading strategies ends as stability becomes the focus.
2. Access to Educational Resources
The availability of financial education has expanded through brokerage webinars, online courses, and expert commentary. Traders equipped with knowledge in risk management are more likely to build robust portfolios and avoid common trading pitfalls. This increased understanding leads to more thoughtful investment decisions.
The Driving Force of Preferring Strategy To Speculation in Malaysia
One of the biggest myths about trading is that it’s a matter of luck or rampant speculation. But Malaysian traders are flipping that on its head, using a systematic approach grounded in market savvy rather than gut reaction.
Instead of seeking rapid gains, traders base their decisions on expert analysis, financial information, and trends. Most traders follow a ‘trend-based strategy’—using market signals not as triggers for reckless trades but as opportunities to refine their long-term strategy.
The rise of trading communities and learning forums has further cemented this phenomenon. Traders no longer rely on gut feel; instead, they are combining systematic methods, risk assessment, and expert-backed opinions to trade volatile markets with confidence. This move towards intelligent, calculated decision-making is a move away from risk-taking speculation and towards intelligent, sustainable investing.
Checklist of a Calculated Strategist
Use this checklist to learn if you follow the basics of the rising trading philosophy.
- Open a Demo Account. Assess trade execution velocities and market situations without jeopardising real capital.
- Evaluate Withdrawal Times. Investigate how quickly brokers process fund withdrawals. According to surveys, over a third of traders rank fast withdrawals high when choosing a broker.
- Trader Ratings and Community Sentiment. Join veteran traders, follow expert commentary, and review feedback on broker performance and market strategy.
- Investigate Trading Conditions. Check for minimum deposits, spreads, commissions, and hidden fees to avoid surprise costs.
- Diversify Across Asset Classes. Avoid over-reliance on a single market by trading indices, commodities, and other financial products to diversify risk and returns.
- Use Risk Management Tools. Set stop-loss and take-profit orders to protect capital and manage market volatility effectively.
- Stay Current with Market Analysis. Monitor economic calendars, central bank releases, and market news to predict potential price action and adjust strategies accordingly.
The quiz results reveal that the future of trading is rational decision-making, effective risk management, and sustainable development by means of strategic trading. This can also dictate the evolution of the broader market. Since traders are inclined towards rationality, it is likely to urge brokers to provide transparent trading conditions, quicker fund withdrawal, and better educational resources. That’s how the trend of the calculated strategists may create more responsible brokers with transparent processes.
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Disclaimer: This press release does not contain or constitute investment advice or recommendations and does not consider your investment objectives, financial situation, or needs. Any actions taken based on this content are at your sole discretion and risk, and we and Octa do not accept any liability for any resulting losses or consequences.
Hashtag: #Octa
The issuer is solely responsible for the content of this announcement.
Since entering the market, Bizcap has already funded over $6 million in deals and built strong partnerships with local brokers and advisers, showing early traction and clear demand for fast and flexible funding solutions. With over 100 partners already registered, Bizcap is rapidly building a broker and adviser network to support businesses of all sizes.
“Singapore is perfectly positioned as our regional hub for Southeast Asia,” said Zalman Blachman, Global Co-Founder of Bizcap. “The SME segment is underserved, and there’s strong demand for faster, more accessible funding, similar to what we’ve seen in Australia, New Zealand, and the UK. The early response from brokers and businesses affirms that SMEs here are actively seeking agile finance partners who understand real-world needs.”
Bizcap plans to expand into additional Asian markets over the next three years as part of its regional growth strategy. Singapore is Bizcap’s fourth active market, following Australia, New Zealand, and the United Kingdom.
Bizcap’s entry brings a new level of speed and flexibility to local SME finance, with current loan sizes ranging from $5,000 to $500,000, and plans to increase the funding amount over time.
The company’s flexible risk model goes beyond credit scores, leveraging automated bank statement aggregation and open banking integrations to assess real-world business performance, allowing Bizcap to say yes more often than traditional lenders.
As Singapore’s financial ecosystem continues to evolve, with open banking frameworks creating new opportunities for smarter, data-driven credit assessment, Bizcap aims to be at the forefront of this innovation, delivering lending decisions that balance agility with a deep understanding of business realities.
“Our approach resonates here: simple applications, fast decisions, and meaningful support for brokers and their clients,” said Joseph Lim, Asia Managing Partner. During our pre-launch testing, our average assessment time was under four hours. With our new systems coming online, we expect same-day funding to become a reality for eligible Singapore SMEs.”
Bizcap’s partner-first approach is central to its growth, with lifetime commissions, dedicated partner support, and product education all part of its offer. Singapore brokers can choose between two partnership models: Tick and Flick or broker-managed, offering flexibility to suit different customer needs, broker engagement, and commercial models. The Tick and Flick model allows partners to refer clients, with Bizcap handling the full lending process from assessment through to settlement.
The company will continue expanding its local presence over the coming months, scaling its Singapore team in line with growth, and introducing more tools and resources for brokers to better serve their clients. Bizcap has also mapped out a product roadmap for Singapore that includes a caveat-secured loan and a revolving line of credit, both set to launch within the next 6 to 12 months.
Hashtag: #Bizcap
https://www.bizcapfunding.sg/
www.bizcapfunding.sg
Charlotte Tilbury and WOKE UP LIKE THIS Introduce Pop-up Stores Curated selection from Aesop, BEYORG, Burberry Beauty, Chloé Atelier des Fleurs, DFS, L’Artisan Parfumeur and Slowood
HONG KONG SAR – Media OutReach Newswire – 10 April 2025 – This April, Hysan Place presents “Threads of Beauty,” a campaign dedicated to celebrating self-love. This initiative will feature pop-up stores and a curated selection from a diverse range of brands. Featuring two exciting pop-up experiences from renowned beauty brand Charlotte Tilbury and the innovative vegan beauty line WOKE UP LIKE THIS (WULT), this campaign also offers a curated selection of premium products from Aesop, BEYORG, Burberry Beauty, Chloé, DFS, L’artisan Parfumeur, and Slowood. Following the introduction of new beauty brands last year, Hysan Place now presents an array of products to inspire indulgent pampering from head to toe.
Charlotte Tilbury PILLOW TALK ‘HOUSE OF LOVE’ Pop-up
Join us from April 4-16 at the exclusive PILLOW TALK “HOUSE OF LOVE” pop-up, featuring the enchanting new PILLOW TALK BEAUTY SOULMATES COLLECTION. Capturing romance like never before, this collection includes the PILLOW TALK BEAUTY SOULMATES PALETTES for a love-blushed glow and the irresistible PILLOW TALK LOVE EFFECT LIPSTICKS in our popular MATTE REVOLUTION and K.I.S.S.I.N.G formulas.
At the pop-up, immerse yourself in the allure of these signature products, capture romantic photos, and complete fun tasks for a chance to win fabulous rewards from CHARLOTTE TILBURY. Additionally, guests can indulge in a 90-minute beauty masterclass with TEAM TILBURY to learn how to create their perfect look.
Pop-up period: April 4 to April 16
Register to experience: https://bit.ly/4bDLiIx
Refresh and rejuvenate with WOKE UP LIKE THIS
Created by Hong Kong beauty content creators Jenn Lam (PumpkinJenn) and Tawnia Lai (babygirlo), WULT – Woke Up Like This aims to bring confidence and cruelty-free beauty to all through cosmetics and innovative vegan skincare that combines function, performance, and FUN! Visit the WULT pop-up store at Hysan Place from now until Nov 30, where nostalgia seamlessly blends with cutting-edge vegan beauty. Discover WULT’s comprehensive lineup of makeup crafted with natural ingredients, perfect for sensitive skin.
At this inviting pop-up, capture Instagram-worthy moments in the retro-themed area. Dive into the MIX & MATCH Mini Charms experience, where you can create personalized mini makeup and skincare accessories with over 25 charm options—ideal for both gifts and personal flair. Additionally, immerse yourself in our Nostalgic Beauty Room, featuring evolving themes that kick off with a premium Korean color analysis at an introductory price.
Pop-up period: Now until Nov 30
Introducing Aesop first cream-based body cleanser
Situated on the 1st floor of Hysan Place, the Aesop store evokes a 1970s lounge pit, where serpentine shapes in airy shades of green contrast with the stained timber that wraps the interior in vast swathes of warmth.
This April, Aesop introduces the Eleos Nourishing Body Cleanser—a gentle, hydrating formula featuring a comforting cream texture. Infused with a curated blend of botanicals celebrated for their purifying properties, this cleanser leaves your skin feeling cleansed, soft, and supple. The aroma combines herbaceous, woody, and spicy notes, while key ingredients like Cedar Atlas, Patchouli, and Clove Bud enhance your cleansing experience.
Indulge in Luxurious Self-Care with Chloé Atelier des Fleurs
Discover “l’Atelier du Bain”, featuring sumptuous scented body lotions and shower gels that evoke extraordinary floral notes, celebrating authentic femininity that evolves in harmony with nature and the planet. As an extension of the Atelier des Fleurs fragrance experience, this body collection draws on the essences of exquisite flowers, available in 5 iconic Atelier des Fleurs fragrances: Cedrus, Santalum, Magnolia Alba, Hysope, and Jasminum Sambac.
Discover Enchanting Fragrances with L’artisan Parfumeur
Experience Mémoire de Roses, a refreshing blend of rose and citrus that brings a joyful femininity to the classic flower, making it a signature scent to cherish. This exquisite fragrance is a harmonious rose and citrus hybrid, reflecting perfumer Christophe Raynaud’s vision for a delicate blend that enhances the Queen of Flowers without overwhelming it. The result is a joyful homage to creativity and the art of counterplay.
Nourish and Protect Your Skin with Slowood and BEYORG
Guests can explore innovative skincare products, including:
- Slowood Azulis Pink Swirl Kaolin Facial Mask: A 100% natural vegan face mask that can help detoxify and rejuvenate, featuring four types of Kaolin Clay to promote cell regeneration and hydrate the skin.
- BEYORG TEAM DR. JOSEPH SENSITIVE MINERAL SUNSCREEN SPF30: A gentle botanical sunscreen providing effective UV protection without leaving a white cast. Without harmful chemicals, it is enriched with soothing ingredients like prickly pear, Indian myrrh, and rose hydrolate, making it environmentally friendly. It nourishes the skin and is suitable for all skin types, including sensitive and children’s skin.
- BEYORG NATURAGLACE NU MAKEUP BASE 01 SPF 32 PA++: A lightweight natural UV base that offers a flawless, protected complexion. Free from synthetic fragrances and endocrine disruptors, this product brightens and evens skin tone while combining UV protection with superior coverage.
Be the first to purchase selected Enamor products at Lee Theatre @cosme STORE
Enamor, the makeup brand founded by renowned makeup artist and YouTuber KAJIERI, who boasts over 420,000 subscribers, has officially launched at @cosme STORE this March. The Lee Theatre branch will be the first to showcase Enamor’s highly sought-after blush products, available from late April to early May.
Exclusive offers for you
DFS Beauty Carnival
From April 18 to May 5, enjoy beauty offers of up to 65% off at the DFS Beauty Carnival, which includes exclusive beauty hampers. Plus, with purchases over HK$1,888, you’ll receive a blind box set of beauty samples valued at HK$900.
Lee Gardens Reward Program – Blossom in Spring
From April 4 to April 13, CLUB AVENUE and hy! members can redeem an e-voucher at Lee Gardens with a qualifying purchase. Simply upload your receipt via the mobile app to claim your reward.
| Accumulated Spending from April 4 to April 13 | E-vouchers at Lee Gardens |
| HK$50,000 – HK$99,999 | HK$900 Lee Gardens e-voucher |
| Above HK$100,000 | HK$2,500 Lee Gardens e-voucher |
*Terms and conditions apply.
Join Us for a Month of Self-Love
Celebrate self-love and elevate your beauty routine at Hysan Place this April with the “Threads of Beauty.” From exclusive pop-up events to a curated selection of skincare and beauty products, there’s something for everyone to embrace their inner beauty.
Hashtag: #HysanPlace
http://www.leegardens.hk/
https://www.facebook.com/LeeGardensHK/
Wechat: LeeGardensHongKong
https://www.instagram.com/leegardenshk/#
Weibo: 
https://weibo.com/leegardens
Xiaohongshu：香港铜锣湾利园区
The issuer is solely responsible for the content of this announcement.
About the Lee Gardens Area
The Lee Gardens Area in Causeway Bay consists of Hysan Place, Lee Gardens One to Six, Lee Theatre, Leighton Centre, One Hysan Avenue (I.T HYSAN ONE), and 25 Lan Fong Road. Located at the heart of Causeway Bay and surrounded by the bustling city centre, the premium destination offers first-class business and retail facilities, including exciting fashion, lifestyle products and dining. This high-energy zone truly stands among the most vital and dynamic journeys of discovery in the world, creating a choice location for people to work, shop and play.
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