Media OutReach
Singapore pioneers a groundbreaking approach to grief support with the world’s first music album and children’s book by Direct Funeral Services
Music for Comfort is the world’s first music album developed using monaural beats specifically designed for grief support in open spaces, while The Colours of Missing You is a children’s book that guides both young and old through the experience of grief using colour and storytelling. Together, these resources offer gentle, accessible pathways for emotional expression and reflection.
In line with the same commitment to bridging tradition and technology, Direct Funeral Services has also introduced Memory Weave, an AI-driven tool designed to help families honour and celebrate their loved ones through deeply personalised digital tributes, extending remembrance beyond the farewell.
Driven by a deep understanding of the needs of grieving families, Direct Funeral Services partnered with The TENG Company to co-develop Music for Comfort. The album is positioned as the world’s first to utilise monaural beats specifically designed for grief support in open environments such as funeral wakes.
Comprising 10 original tracks, the album was developed in collaboration with researchers from the Singapore Institute of Technology, with compositions aligned to the emotional stages of farewell. Early research findings indicate promising reductions in commonly reported grief-related symptoms, including anxiety and emotional overwhelm.
Alongside the album, Memory Weave, an interactive digital tool that offers families and friends a collaborative way to celebrate a life well lived. Attendees can contribute photos, videos, or audio messages via the app. These shared memories are then woven into a personalised digital montage, accompanied by music from the Music for Comfort album and played throughout the wake, offering attendees an intimate and reflective glimpse into the many facets of the departed’s life.
Jenny Tay, Managing Director at Direct Funeral Services, shares, “Every person’s life is a tapestry of stories and moments that deserve to be celebrated. With Memory Weave, we aim to provide families with meaningful ways to remember their loved ones, while creating a deeply personal farewell. By combining innovation with compassion, we hope to honour the beauty of each life lived.”
While Music for Comfort was initially conceived for funeral settings, its therapeutic potential extends beyond death care. The album may also support individuals navigating other forms of emotional loss, including divorce, illness, separation, or major life transitions. Building on The TENG Company’s Music for Mindfulness album released in 2023, Music for Comfort represents a continued exploration into emotional well-being through music. Four of the album’s ten tracks were released on Spotify in the last quarter of 2025:
(https://open.spotify.com/album/1KBClxkYV8YN78UdqTXjw5?si=XeYiRmXwR-mInRV3i vQzLA).
Written by Darren, The Colours of Missing You is an exquisitely illustrated book that helps both children and adults navigate the intricate emotions of grief. Inspired by Darren’s personal experience of losing his sister in 2022, and drawing on his expertise as a psychotherapist and leader in the deathcare industry. As the third title in a series of grief-support publications, this book uniquely uses the colours of the rainbow to represent the non-linear nature of grief.
Each colour – from red for anger to blue for sadness and indigo for healing – invites readers to acknowledge and process their feelings without judgment. The book’s captivating visuals were brought to life by Shan Jiang, a Shanghai-born, London-based artist renowned for his collaborations with global brands like Nike and NASA.
“The typical ways of addressing grief through silence, avoidance, or clinical terms can feel heavy and inaccessible. What we need is a softer entry point. Music and story help us feel first, before we think,” said Darren TK Cheng, CEO of Direct Funeral Services.
Together, these initiatives by Direct Funeral Services reflect a growing shift towards more compassionate and inclusive approaches to grief support in Singapore, underscoring how thoughtful integration of art, technology and human care can create meaningful spaces for remembrance, reflection and healing.
Hashtag: #DirectFuneral
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About Direct Funeral Services
Established in 1980, Direct Funeral Services began with humble beginnings and has since grown to become a household name in Singapore’s death care industry, providing funeral pre-planning and specialised funeral services for Taoists, Buddhists, Christians, Catholics, and more. With a steadfast commitment to providing thoughtful, professional, and innovative afterlife services, the company has supported generations of families in celebrating and honouring the lives of their loved ones.
Beyond serving families, Direct Funeral Services is dedicated to raising awareness about the importance of death planning and fostering the value of filial piety among the younger community. Through compassionate initiatives and outreach efforts, the company continues to encourage meaningful conversations around end-of-life matters.
Even as Direct Funeral Services embraces innovation, including AI-driven solutions like A Life Well Lived and Memory Weave, the company’s fundamental belief in respect and compassion remains at the heart of everything it does. This guiding principle ensures every service is delivered with care, dignity, and a deep understanding of each family’s unique needs.
To learn more about how Direct Funeral Services is transforming the art of remembrance, visit directfuneral.com.sg or contact their 24/7 helpline at +65 6555 1115. For media enquiries, please contact Direct Funeral at 
in**@***************om.sg.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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https://www.youtube.com/user/xixilipage
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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